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(中英附文稿)别再埋头苦干了:你以为努力会被看见,现实可能恰

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时间英文中文
0:00Marina Cooley教授 欢迎来到Mel Robbins播客台
0:03Thank you for having me.谢谢你邀请我
0:04I'm delighted to be here.我很高兴在这里。
0:06Could you share what might be different about my life你能分享我的人生不同之处吗?
0:10if I take everything to heart that you are about to teach me如果我把一切都拿在心上 你即将教我
0:14today and I apply it as soon as I'm done listening to you?今天我一听完就应用它?
0:19If you take everything we talk about today,如果你拿走我们今天谈论的一切
0:21you'll be able to amplify anything你就能放大任何东西
0:23that you want in your life.你想在你的生活中。
0:25So whether you want to be a chef or an author你想当厨师还是作家?
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序号英文中文
1Marina Cooley教授 欢迎来到Mel Robbins播客台
2Thank you for having me.谢谢你邀请我
3I'm delighted to be here.我很高兴在这里。
4Could you share what might be different about my life你能分享我的人生不同之处吗?
5if I take everything to heart that you are about to teach me如果我把一切都拿在心上 你即将教我
6today and I apply it as soon as I'm done listening to you?今天我一听完就应用它?
7If you take everything we talk about today,如果你拿走我们今天谈论的一切
8you'll be able to amplify anything你就能放大任何东西
9that you want in your life.你想在你的生活中。
10So whether you want to be a chef or an author你想当厨师还是作家?
11or you want to change careers or you want that VP title或想要改变职业或想要VP标题
12or you want to be an entrepreneur,或者你想成为一个企业家,
13all of that is available to you这些都是给你的
14if you are willing to put yourself out there如果你愿意把自己放出来
15and get over your cringe and build those dreams out loud.忘掉你的梦想 大声地创造这些梦想
16And there has never been an easier从来没有比这容易过
17and more accessible time to do that.以及更方便这样做的时间。
18So do not for a moment think that it is too late.因此,不要认为已经太晚了。
19And what does dream out loud mean?大声做梦是什么意思?
20It means that you're willing to know what you want这意味着你愿意知道自己想要什么
21and to ask for it.而为求之.
22Oh, which part of it do you think stops most people?哦,你认为哪一部分 阻止大多数人?
23Knowing what you want or being willing to ask for it?知道你想要什么 还是愿意要求它?
24Both.两个都一样
25We are so busy and there's so much information我们太忙了,有这么多信息
26coming at us that can be really hard冲我们而来 可能真的很难
27to discern what you want.来辨别你想要什么
28And then if you are lucky enough to find out what you want,如果你够幸运去找出你想要的
29you are then scared about putting yourself out there那你就害怕把自己丢出去
30and not getting it and rejection feels really bad.而得不到它和拒绝 感觉真的很糟糕。
31So both of those things.所以这两个东西。
32Yes, it's so true.是的,这是真的。
33Can you explain your background?你能解释一下你的背景吗?
34You teach this wildly popular class你教这个受欢迎的班级
35and I feel like I am in day one感觉就像在第一天
36and I was lucky enough to get one of the seats我幸运地得到一个座位
37in your class.在你的课堂上。
38So tell us a little bit about your background告诉我们你的背景
39and what you teach.和你们所教的。
40Okay, I'm gonna start with the background好吧,我要从背景开始
41because if you've ever heard the expression,因为如果你听说过这个表情
42a cat has nine lives,一只猫有九条命
43I'm like the woman with nine careers.我就像一个有九个职业的女人
44I started as a management consultant,我一开始是管理顾问
45traveled every single week for four years,每星期旅行四年,
4646 weeks packed with my little suitcase,46个星期的行李箱,
47traveled to a client and learned到客户那里学习
48that is a very challenging job这是一个非常艰巨的工作
49and it can feel very shallow.感觉很浅
50And so after four years,因此,四年后,
51I realized I had this really fancy degree,我意识到我有这个非常高的学位,
52four years of consulting and I was empty inside四年的咨询,我里面空了
53and I had hit a dead end.我撞上了一条死路
54And I thought, well, I actually do know what I want.我想,嗯,我确实知道我想要什么。
55I wanna be a marketer for a food and beverage company.我想做食品饮料公司的推销员
56And guess how many food and beverage companies猜猜有多少食品和饮料公司
57wanted to hire me?想雇我吗?
58How many?多少个?
59None, you know why?没有,你知道为什么吗?
60I don't know, why?我不知道,为什么?
61Well, I had zero experience doing marketing.嗯,我有零经验 在营销。
62You sound like every 20 year old I know right now.你听起来像每20岁 我知道现在。
63Right?对吧?
64Yes.对
65So I did the only thing I could really think of所以我做了我唯一能想到的
66was that I started my own food company.我创立了自己的食品公司
67What kind of food and beverage company did you make?你做了什么样的食品和饮料公司?
68Peanut butter.花生酱。
69You made peanut butter?你做了花生酱?
70Yeah, I had this really great idea.是啊,我有一个非常好的主意。
71I mean, I love nut butter.我喜欢坚果酱
72I probably consume half of my calories from nut butter.我可能会消耗一半的热量 从坚果酱。
73And I thought this is like such a calorically dense thing.我认为这就像一个热稠密的东西。
74What if we could blend it with something?如果我们能把它和什么融合在一起呢?
75So like a pumpkin peanut butter,所以像南瓜花生酱,
76a honey nut banana peanut butter.蜂蜜坚果香蕉花生酱
77And I did it.我这样做了。
78I got FDA approval for a recipe.我得到了FDA的批准 食谱。
79I got a commercial space.我有一个商业空间。
80And I probably knew within 18 months我大概在18个月内知道
81that it was going to fail, maybe earlier.说不定会失败 也许更早
82Now I'm like a failed management consultant.现在我像个失败的管理顾问
83I'm a failed entrepreneur.我是个失败的企业家
84┮и...
85How old are you at this point?这时候你多大了?
86I'm 28.我28岁了
87Okay.摆
88And oh no, I'm feeling very behind.哦,不,我觉得很落后。
89Yes.对
90Okay, very behind.好吧,非常的落后。
91Because meanwhile, everyone I was consulting with因为与此同时,我正在咨询的每一个人
92has gotten promoted again.又升职了
93They've already gone to business school.他们已经上商学院了
94I'm behind.我落在后面了。
95I'm late.我迟到了
96This is such a universal feeling.这是一种普遍的感觉。
97And that nagging sense that you're behind.还有那种你落后的感觉
98I'm late.我迟到了
99It's too late.太迟了
100I screwed it up.我把它搞砸了。
101Okay, so what did you do next?好吧,那你接下来怎么办?
102I tucked my tail and went back to school.我把尾巴盖好 回到学校
103Went to get my MBA.去取我的MBA。
104Okay.摆
105This time laser focused, right?这一次激光聚焦,对不对?
106Because I'm lucky.因为我很幸运
107I know what I want.知我欲得无量.
108I want to do marketing我想做营销
109and I want to do it for a food and beverage company.我想为一家食品饮料公司做
110No distractions.无有分心.
111Okay.摆
112And not only that, I wanted to work at Coca-Cola.不仅如此,我想在可口可乐工作
113Oh.瓳
114It was the only job I wanted.这是我唯一想要的工作
115So I-所以,我...
116Now why did you want to work for Coca-Cola?你为何要为可口可乐工作?
117I just think if you're going to learn to do marketing,我只是觉得如果你要学会做营销
118like learn to do marketing.喜欢学习做营销。
119And so Seattle at Nike felt just a little too far.所以在耐克的西雅图感觉有点太远了
120I'm an East Coast gal.我是一个东海岸的女孩。
121Yep.对
122And my family was from Atlanta.我的家人来自亚特兰大
123Okay.摆
124Oh, there you go.哦,给你。
125And there you go, right?你去那里,对不对?
126That's where Coca-Cola is based.可口可乐就在这里
127So one truck focus, I networked like crazy.所以,一个卡车焦点, 我联网像疯狂。
128I don't think there was a person on the interview team我想面试组里没有一个人
129that hadn't met me before I came to that interview那在我来面试之前没见过我
130and they were all like, oh, it's the peanut butter girl.他们都喜欢,哦, 这是花生酱女孩。
131And when they called me and made me an offer for this job,当他们给我打电话,给我这个工作,
132they said, we hired you because you have moxie.他们说,我们雇你是因为你很凶
133So this failure, this being behind ended up serving me.所以这个失败,这个落后 最终服务于我。
134Well, one of the other things I want to say about it嗯,还有一件事我想说
135is that because you had something unique,是因为你有些独特之处
136it made you stand out.它让你出名。
137Yes.对
138And I would imagine that the fact我想象着这个事实
139that there was something unique about you你身上有些独特的东西
140that you were willing to talk about,你愿意谈论,
141that you were willing to use your word amplify,你愿意用你的话扩展,
142also helped to have you rise above the noise也帮助你超越噪音
143of everybody else that was just blah, blah, blah.其他人,这只是胡说八道。
144Who was that?那是谁?
145What did they work for?他们为什麽工作?
146Oh, the peanut butter, the peanut butter girl.哦,花生酱,花生酱女孩。
147Okay, I have a feeling we're gonna circle back to that.好吧,我有一种预感,我们会 环回到这一点。
148So what happened next?接下来发生了什么?
149So I start working at Coca-Cola.所以我开始在可口可乐工作。
150I work on the biggest brands with the biggest budgets.我的工作最大的品牌 拥有最大的预算。
151So I continued to progress.所以我继续进步。
152I had all of these grand visions of becoming a CMO one day.我总有一天会成为CMO的
153A chief marketing officer首席营销官
154in case you don't know what a CMO is.如果你不知道什么是CMO的话
155Okay, I was gonna be a big deal.好吧,我本来要成为一件大事。
156And then I had a baby然后我生了个孩子
157and then I had another baby really quickly after that.之后我又生了个孩子
158Okay.摆
159And then I thought, wait, I'm sorry,然后我想,等等,对不起,
160how am I supposed to work this many hours我怎么工作这么多小时?
161and have children?还有孩子?
162Yes.对
163And again, I have to say it felt like a dead end.再说一次,我不得不说,这感觉就像一个死胡同。
164And I know that millions,我知道这百万,
165probably hundreds of millions of women可能是数亿妇女
166face the same question of, am I at a dead end?面对同样的问题, 我是不是在死胡同?
167Because how can I prove myself here因为我怎么能在这里证明自己
168and prove myself at home?并证明自己在家里?
169And then one day I get an email然后有一天我收到一封邮件
170and it's from my favorite professor from business school.这是从我最喜欢的教授 从商学院。
171And he says, we are going to be hiring他说,我们要雇用
172a full-time marketing faculty member.全职营销教员。
173You've never mentioned wanting to teach,你从没提到要教书
174but would you be interested in applying?你有兴趣申请吗?
175I saw that email and within five seconds,我看到了那封邮件 5秒内
176I knew I was going to find a way to get that job.我知道我会想办法找到这份工作
177And it took nine months to get the job.花了九个月才得到这份工作
178I had to be an adjunct我必须是副手
179and they gave me a class to teach他们给我上课
180to show that I could do it.来证明我能做到
181And the class was scheduled for Thursdays at 6.30 PM.周四下午六点半上课
182Okay, can we just stop?好吧,我们能停下来吗?
183That is the worst time.这是最糟糕的时刻。
184And they're like, obviously we can't find a real faculty他们喜欢,显然 我们找不到真正的教师
185to teach at this time.此时任教.
186So we'll put you in here and you prove to us所以,我们把你在这里 你向我们证明
187that you can be good at this job.你能胜任这份工作
188Clearly the Thursday night class was very popular周四的夜课很受欢迎
189and now you teach one of the most popular classes there.现在你教了一个最受欢迎的课
190And you're an expert in marketing,你是市场营销专家
191but I'd love to talk a little bit但我想谈谈
192before we jump into some of the big takeaways在我们跳进一些大外卖之前
193from your course.从你的课程。
194How does this apply to your life?这怎么适用于你的生活?
195What you're about to teach us about dreaming out loud你要教我们怎么做梦
196and amplifying yourself and putting yourself out there.并扩展自己 并把自己在那里。
197How does this apply to somebody who doesn't have a business这怎么适用于没有生意的人
198or doesn't think they have some product to market?或者他们不认为 他们有一些产品销售?
199When you know what you want,当你知道你想要什么,
200you are able to verbalize that to anyone that you meet with.你可以跟任何人说这些话
201So let's say that you are thinking about transitioning roles所以,让我们假设,你在考虑 转变角色
202or you feel like you're in an industry或者你觉得自己在行业里
203that AI might take away.AI可能会带走。
204You're gonna have to communicate your narrative你得把故事说出来
205and you're gonna have to do it in a way你得从某种意义上说
206that you feel good about, that you can sleep with at night你感觉很好,你可以睡在晚上
207and learning the skills of how to tell your own story学习如何讲述自己的故事
208are valuable to anyone at any time.随时对任何人都有价值
209I would love to talk about what are the courses我想谈谈课程是什么
210that you teach at Emory Business School你在埃默里商学院教书
211and what are some of the biggest takeaways最大的外卖是什么?
212from this wildly popular course?从这个疯狂的流行课程?
213Well, I teach advanced marketing strategy,我教高级营销策略
214which really takes someone that wants to go这真的需要一个人 谁想去
215into the marketing profession all the way through一直进入营销行业
216to how do I create a brand, launch a brand,如何创建品牌,推出品牌,
217maintain a brand.保持一个品牌。
218But my, I would say my calling card但我会说我的名片
219is this content marketing class,是这个内容营销课,
220which I would argue is one of the most unique marketing我觉得这是最独特的营销
221classes in the country国内的班级
222because we study the attention economy.因为我们研究关注经济。
223Okay, what is the attention economy好吧,什么是关注经济
224for somebody who doesn't know what that is?对于一个不知道那是什么的人?
225Yeah, right now there are 1.3 billion things posted是啊,现在有13亿的东西发布
226每天在Instagram上。
2271.3 billion?13亿?
228That's right.没错
229Our bottleneck, our limiting factor我们的瓶颈,我们的限制因素
230is the amount of time that we have available to us.是我们拥有的时间。
231That is the attention economy.这就是注意经济。
232Okay.摆
233There's just, there's too much information out there.外面有太多的信息
234I can't process all of it.我不能处理所有的事情。
235And there's different elements to it.则有不同之元素.
236One is just how do I make sure that my attention一个只是我如何确保我的注意力
237is being put into the right things?被放进正确的东西里了吗?
238Yeah.对
239Then the other part of it is,然后另一部分是,
240well, how do I use that to my advantage?好吧,我如何利用它 对我有利?
241Yes.对
242So if I want to build a business or progress所以,如果我想 建立企业或进步
243or if there's a message I need to put out,或者如果有话要说
244how do I grab someone's very limited attention?我该如何吸引别人的注意力?
245So you teach the core principles所以你教核心原则
246about how somebody can break through关于一个人如何突破
247and get their message across and amplify their business并获得他们的信息 并扩展他们的业务
248or amplify their message.或扩大其信息。
249But every single thing we're gonna talk about但我们要谈的每件事
250is also applicable if you want to effectively ask for a raise,如果想有效要求加薪,也可适用;
251if you wanna communicate your boundaries,如果你想沟通你的界限,
252if you want to basically do anything.如果你想做点什么的话
253Because a one-way ticket to a life that's not working因为单程票 生活不工作
254is sitting silent and hoping somebody can read your mind静静地坐着 希望有人能读懂你的心
255or actually get, or actually get, or actually get,或实际得到,或实际得到,或实际得到,
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