玛莎拉蒂牵手华为系车企:意大利豪车为何把大脑交给中国|附文稿
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | Imagine buying a luxury Italian sports car. | 想象一下,买辆豪华的意大利运动车 |
| 0:02 | You pay a huge amount of money. | 你付了很多钱 |
| 0:04 | Right, a really massive | 对,非常大 |
| 0:05 | amount. | 金额。 |
| 0:06 | Yeah, and the beautiful badge on the front says Maserati. | 前面那漂亮的徽章上写着玛莎拉蒂 |
| 0:10 | So you expect perfect Italian | 所以你期待完美的意大利语 |
| 0:13 | engineering. | 工程学。 |
| 0:13 | Naturally. | 当然 |
| 0:15 | But the brain inside the car is different. | 但车内大脑不同. |
| 0:18 | It comes from a Chinese smartphone | 它来自一个中国智能手机 |
展开字幕全文(312 条)
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Imagine buying a luxury Italian sports car. | 想象一下,买辆豪华的意大利运动车 |
| 2 | You pay a huge amount of money. | 你付了很多钱 |
| 3 | Right, a really massive | 对,非常大 |
| 4 | amount. | 金额。 |
| 5 | Yeah, and the beautiful badge on the front says Maserati. | 前面那漂亮的徽章上写着玛莎拉蒂 |
| 6 | So you expect perfect Italian | 所以你期待完美的意大利语 |
| 7 | engineering. | 工程学。 |
| 8 | Naturally. | 当然 |
| 9 | But the brain inside the car is different. | 但车内大脑不同. |
| 10 | It comes from a Chinese smartphone | 它来自一个中国智能手机 |
| 11 | maker. | 创造者。 |
| 12 | Yes, and the metal skeleton comes from a Chinese factory too. | 对,金属骨架也来自中国工厂 |
| 13 | Exactly. | 没错 |
| 14 | This exact situation | 这个确切的情况 |
| 15 | is happening right now. | 正在发生 |
| 16 | Welcome to today's deep dive. | 欢迎来到今天的深度潜水 |
| 17 | We are exploring a huge change in the global | 我们正在探索全球变化 |
| 18 | car industry. | 汽车工业. |
| 19 | We really are. | 我们真的 |
| 20 | The global car market is completely flipping upside down. | 全球汽车市场完全颠倒. |
| 21 | Two very different worlds are merging together. | 两个截然不同的世界正在合并。 |
| 22 | Yeah. | 对 |
| 23 | Our information today comes from a recent | 我们今天的信息来自最近 |
| 24 | business report. | 商业报告。 |
| 25 | We are looking at an article from the South China Morning Post. | 我们看的是"南华早报"的一篇文章. |
| 26 | Right. | 对 |
| 27 | And the mission | 任务 |
| 28 | of this deep dive is to explore a very surprising partnership. | 探索一个非常令人惊讶的合作关系 |
| 29 | We want to know why a famous Italian | 我们想知道为什么一个著名的意大利人 |
| 30 | luxury brand is teaming up with a Chinese technology giant. | 豪华品牌与中国科技巨头携手合作. |
| 31 | Right. | 对 |
| 32 | And we also want to look | 我们也想看看 |
| 33 | at the bigger picture. | 在更大的画面。 |
| 34 | We will explore what this means for the future of cars. | 我们将探索这对汽车的未来意味着什么. |
| 35 | You know, the cars | 你知道,汽车 |
| 36 | you will actually drive. | 你会开车的 |
| 37 | So let us start with the core facts. | 因此,让我们从核心事实开始。 |
| 38 | A Chinese luxury brand is making a big | 一个中国的奢侈品品牌正在发展壮大 |
| 39 | move. | 移动。 |
| 40 | The brand is called Maestro. | 该品牌名为大师. |
| 41 | Yes, Matrix. | 是的,母体。 |
| 42 | They build electric vehicles or EVs. | 他们建造电动车辆或EV. |
| 43 | Exactly. | 没错 |
| 44 | No | 没有 |
| 45 | gas engines. | 煤气发动机。 |
| 46 | Right. | 对 |
| 47 | So Matrix is close to a major deal with Maserati. | 因此,马斯特拉蒂与马塞拉蒂关系密切. |
| 48 | Maserati is a very | 玛莎拉蒂是一个非常 |
| 49 | famous Italian car maker. | 意大利著名汽车制造商. |
| 50 | They are. | 他们是。 |
| 51 | And they are owned by a massive company called Stellantis. | 他们被一家叫斯特兰蒂斯的大型公司拥有 |
| 52 | Right. | 对 |
| 53 | So these two companies want to build new car models together. | 因此这两家公司希望共同打造新车型. |
| 54 | And they plan to do this by | 他们计划这么做 |
| 55 | late 2027. | 2027年末开始. |
| 56 | Yes. | 对 |
| 57 | Their goal is really big. | 他们的目标真的很大。 |
| 58 | They want to fight the biggest global brands. | 他们想对抗最大的全球品牌. |
| 59 | Like who? | 像谁? |
| 60 | Well, they are aiming directly at companies like BMW and Mercedes-Benz. | 他们直接瞄准宝马和奔驰等公司 |
| 61 | Oh, wow. | 哦,哇呜。 |
| 62 | That is serious | 这很严重 |
| 63 | competition. | 竞争。 |
| 64 | It is. | 没错 |
| 65 | They plan to sell these new cars in China and all around the world. | 他们计划在中国和世界各地销售这些新车. |
| 66 | But here is the critical detail. | 但这里是关键的细节。 |
| 67 | What is that? | 这是什么? |
| 68 | The car sold outside of China will wear the famous | 卖出中国的汽车会穿成名的 |
| 69 | Maserati badge. | 马赛拉蒂徽章. |
| 70 | Just the badge? | 只有警徽吗? |
| 71 | Yes. | 对 |
| 72 | That badge changes everything. | 那徽章改变了一切 |
| 73 | It changes how people see the | 它改变了人们如何看待 |
| 74 | car. | 车 |
| 75 | It gives the car instant status in a very tough market. | 它让汽车在一个非常艰难的市场上立即处于状态. |
| 76 | Okay. | 摆 |
| 77 | I think we need an analogy | 我觉得我们需要一个类比 |
| 78 | to make this clear. | 以阐明这一点。 |
| 79 | Go ahead. | 来吧。 |
| 80 | It is like a famous Italian fashion designer. | 就像意大利著名时装设计师 |
| 81 | And they team up with | 他们与 |
| 82 | a computer company. | 一个电脑公司。 |
| 83 | Right. | 对 |
| 84 | Together they make a smart jacket. | 他们一起做一件聪明的夹克 |
| 85 | The computer company makes all | 电脑公司做的一切 |
| 86 | the internal wires. | 内线 |
| 87 | But the Italian designer puts their name on the outside. | 但意大利设计师却把名字贴在外面. |
| 88 | That is a great way to | 这是个好方法 |
| 89 | look at it. | 观之. |
| 90 | They are combining two very different strengths. | 它们结合了两个截然不同的长处。 |
| 91 | They have to do this to win in a tough | 他们必须这样做才能赢得胜利 |
| 92 | global market. | 全球市场。 |
| 93 | So how does this work in reality? | 那么,这在现实中是如何运作的? |
| 94 | Who does what? | 谁做什么? |
| 95 | Well, let us break down the work. | 好吧,让我们打破工作。 |
| 96 | Maxtro cars are built by JAC Group. | 马斯特罗汽车由JAC集团制造. |
| 97 | JAC集团. | |
| 98 | Yes. | 对 |
| 99 | Okay. | 摆 |
| 100 | They are a state-owned car maker in | 他们是国有汽车制造商 |
| 101 | China. | 中国. |
| 102 | They run the big factories. | 他们经营着大工厂 |
| 103 | They bend the metal and build the physical car. | 他们弯曲金属并建造物理车. |
| 104 | Got it. | 明白吗? |
| 105 | But | 不过 |
| 106 | what about the technology? | 技术呢? |
| 107 | The technology comes from Huawei. | 技术来自华威. |
| 108 | Huawei is a giant tech company. | 华伟是一家巨型科技公司. |
| 109 | Right. | 对 |
| 110 | Most people know them for smartphones. | 大多数人对智能手机很了解. |
| 111 | Exactly. | 没错 |
| 112 | In this deal, Huawei provides the brains | 这次交易中,华伟提供大脑 |
| 113 | of the car. | 汽车。 |
| 114 | They supply the digital cockpit. | 他们提供数码驾驶舱。 |
| 115 | The digital cockpit. | 数字驾驶舱. |
| 116 | Can you explain that? | 你能解释一下吗? |
| 117 | Sure. | 当然 |
| 118 | It is the system that controls all the digital screens inside the car. | 是系统控制着车内所有的数字屏幕. |
| 119 | It manages the smart driving systems. | 它管理着智能驾驶系统. |
| 120 | Oh, I see. | 原来如此 |
| 121 | Yeah. | 对 |
| 122 | It controls the navigation and the | 它控制着导航和 |
| 123 | entertainment, too. | 娱乐也. |
| 124 | So, wait, is Maserati just giving their name and a pretty design while the | 所以,等等,马莎拉蒂只是 给出他们的名字和漂亮的设计 同时, |
| 125 | Chinese companies do all the real work? | 中国公司都做真正的工作? |
| 126 | Well, it might look like that, but Maserati provides | 嗯,它可能看起来像, 但玛莎拉蒂提供 |
| 127 | the beautiful design and the styling. | 漂亮的设计和造型。 |
| 128 | Right. | 对 |
| 129 | And in the luxury market, brand awareness is a | 在奢侈品市场,品牌意识是一种 |
| 130 | massive tool. | 巨大的工具。 |
| 131 | People pay for the feeling of driving a Maserati. | 人们为驾驶马赛拉蒂的感受付出代价. |
| 132 | They trust that name. | 他们相信这个名字。 |
| 133 | That makes sense. | 这有道理。 |
| 134 | But it brings up a big question. | 但它提出了一个大问题。 |
| 135 | Why does a historic European brand need Chinese | 为什么一个历史悠久的欧洲品牌需要中文 |
| 136 | technology in the first place? | 技术在一开始? |
| 137 | That is the big shift in the car world. | 这是汽车世界的大转变。 |
| 138 | Chinese companies are now | 中国公司现在 |
| 139 | the top leaders in electric vehicle technology. | 电动车辆技术的领先者 |
| 140 | Really? | 真的吗? |
| 141 | Yes. | 对 |
| 142 | The top leaders. | 顶级领导. |
| 143 | Yes. | 对 |
| 144 | Other huge | 其他大块头 |
| 145 | global companies are struggling to keep up. | 全球公司正在努力跟上。 |
| 146 | Companies like Volkswagen and Hyundai. | 大众汽车和现代等公司. |
| 147 | What are | 这是什么 |
| 148 | they doing about it? | 他们这样做? |
| 149 | They are spending a lot of money on research and development in China. | 他们花了很多钱在中国的研发上. |
| 150 | Research and development or R&D. | 研发或研发。 |
| 151 | Right. | 对 |
| 152 | That basically means inventing and testing new things. | 这基本上意味着发明和测试新的东西。 |
| 153 | They have to do this just to keep up. | 他们这样做只是为了跟上。 |
| 154 | Wait, I have to ask. | 等等,我必须问。 |
| 155 | Didn't European car makers used to be | 欧洲汽车制造商以前不是 |
| 156 | the absolute best in the world? | 绝对最好的世界? |
| 157 | Yes, they were. | 是的,他们是。 |
| 158 | For a very long time. | 长久以来 |
| 159 | So why are they suddenly | 为什么他们突然 |
| 160 | coming to China for help? | 来中国求救? |
| 161 | Because building an electric car is completely different from | 因为造电动车和造电动车完全不同 |
| 162 | building a gas car. | 建造汽油车。 |
| 163 | It is more like building a giant smartphone. | 这更像是制造一个巨大的智能手机。 |
| 164 | A giant smartphone. | 一个巨大的智能手机。 |
| 165 | Yeah. | 对 |
| 166 | Wow. | 珃 |
| 167 | Traditional car makers are simply behind. | 传统的汽车制造者只是落后。 |
| 168 | They do not have the best battery and computer | 他们没有最好的电池和电脑 |
| 169 | technology. | 技术。 |
| 170 | Our source has a great insight about this. | 我们的消息来源对此有非常深刻的见解. |
| 171 | It comes from a data expert named Fei Zhang. | 来源于数据专家张飞. |
| 172 | What did he say? | 他说什么? |
| 173 | He noted that car companies everywhere want to do the same thing. | 他指出,各地的汽车公司都想这样做。 |
| 174 | They want | 他们想要 |
| 175 | to mix international brands with Chinese production. | 将国际品牌与中国生产相混合。 |
| 176 | Exactly. | 没错 |
| 177 | And the reason is simple. | 而其理简. |
| 178 | Traditional petrol cars, you know, gas cars, are losing their share of the market everywhere. | 传统的汽油车,你知道的, 煤气车, 正在失去他们的份额 在各地的市场。 |
| 179 | Yes. | 对 |
| 180 | But here is the interesting part. | 但这里是有趣的部分。 |
| 181 | Even though Chinese companies have the best technology, | 虽然中国公司拥有最好的技术 |
| 182 | they have a huge problem at home. | 他们家里有大麻烦 |
| 183 | A problem in China. | 中国的一个问题。 |
| 184 | Yes. | 对 |
| 185 | And this is exactly why they need | 这就是为什么他们需要 |
| 186 | global brands like Maserati. | 马塞拉蒂等全球品牌. |
| 187 | Let us get into that. | 让我们开始吧。 |
| 188 | What is happening in the Chinese home market? | 中国家用市场发生什么. |
| 189 | Well, big Chinese electric car makers are making great vehicles. | 大型中国电动汽车制造商正在制造很棒的车辆。 |
| 190 | BYD等公司, | |
| 191 | Geely, Leap Motor, and NIO. | 精液车和NIO |
| 192 | Right. | 对 |
| 193 | Their technology is getting better and better. | 他们的技术越来越好。 |
| 194 | But there is a major problem. | 但有一个重大问题。 |
| 195 | Consumer demand in China is very weak right now. | 中国的消费者需求目前非常薄弱. |
| 196 | People are not buying cars. | 人们不买车。 |
| 197 | No, they are not buying cars like they used to. | 不,他们不会像以前那样买车 |
| 198 | Let us look at the numbers. | 让我们看看数字。 |
| 199 | In October, only 1.64 million cars were sold in China. | 10月,中国仅售出164万辆汽车. |
| 200 | Right. | 对 |
| 201 | That is a huge drop. | 这是一个巨大的下降。 |
| 202 | It is a drop of 27.1% compared to last year. | 与去年相比,下降了27.1%。 |
| 203 | It is a massive | 这是一个巨大的 |
| 204 | decrease. | 减少。 |
| 205 | And it is not just October. | 这不仅仅是十月。 |
| 206 | No. | 没有 |
| 207 | Over the first 10 months of the year, | 今年头10个月 |
| 208 | sales fell by over 20%. | 销售额下降了20%以上。 |
| 209 | Wow. | 珃 |
| 210 | So it is like a giant bakery. | 这就像一个巨大的面包店。 |
| 211 | They make the best bread in the city. | 他们做的面包是城里最好的。 |
| 212 | Okay. | 摆 |
| 213 | I like this. | 我喜欢这个 |
| 214 | But suddenly, all the local customers stop eating bread. | 但是突然,所有的当地顾客都停止吃面包. |
| 215 | So the bakery has to sell to other towns to survive. | 因此面包店必须出售给其他城镇才能生存. |
| 216 | That is a perfect way to explain it. | 这是解释它的完美方法。 |
| 217 | This connects right back to the Maserati deal. | 这与马赛拉蒂交易有关 |
| 218 | How so? | 为什么? |
| 219 | Maestro needs Maserati's global name. | 大师需要玛莎拉蒂的全球名. |
| 220 | They cannot rely only on Chinese buyers anymore. | 他们不能再只依靠中国买家了。 |
| 221 | Right. | 对 |
| 222 | Because the local buyers are gone. | 因为当地买家都走了 |
| 223 | Exactly. | 没错 |
| 224 | They must sell to the rest of the world to survive. | 他们必须出售给世界其他地方才能生存。 |
| 225 | Okay. | 摆 |
| 226 | This sounds like a very smart | 这听起来很聪明 |
| 227 | business plan. | 业务计划。 |
| 228 | But there is a massive recent roadblock. | 但最近有一个巨大的路障。 |
| 229 | Yes, there is. | 是的,这是有的。 |
| 230 | And it could ruin | 它可能会毁灭 |
| 231 | everything for Maestro. | 一切为大师. |
| 232 | We need to talk about the safety scandal. | 我们得谈谈安全丑闻 |
| 233 | Right. | 对 |
| 234 | The safety scandal. | 安全丑闻. |
| 235 | Maestro had a very serious safety problem last month. | 大师上个月遇到非常严重的安全问题. |
| 236 | A car testing group called Dongchidi | 一个叫东奇迪的汽车测试组 |
| 237 | posted a video. | 发布视频。 |
| 238 | They tested three Maestro V800 cars. | 他们测试了三辆大师V800型汽车. |
| 239 | Just to explain, the V800 is an MPV. | 只是解释一下,V800是MPV. |
| 240 | 一个MPV。 | |
| 241 | That means a large family car. | 这意味着一个大型的家庭车。 |
| 242 | Right. | 对 |
| 243 | Yes. | 对 |
| 244 | A large family vehicle. | 大型家庭车辆。 |
| 245 | So Dongchidi tested the emergency brakes on these cars. | 于是东芝测试了这些车的紧急制动装置. |
| 246 | And they did this at a high speed. | 他们这样做的速度很高。 |
| 247 | They were going 100 kilometers per hour. | 他们时速100公里 |
| 248 | Right. | 对 |
| 249 | A very fast stop. | 一个非常快的停留。 |
| 250 | And during this test, | 在这次测试中 |
| 251 | the brake pedals actually broke on all three cars. | 刹车脚踏板实际上打破了所有三辆车。 |
| 252 | The physical pedals snapped. | 脚踏板断了 |
| 253 | Because of this, | 因为这个 |
| 254 | three government groups stepped in. | 三个政府团体介入。 |
| 255 | Wow. | 珃 |
| 256 | Yeah. | 对 |
| 257 | They started a joint investigation in mid-October. | 他们于10月中旬开始联合调查。 |
| 258 | They want to find out what went wrong. | 他们想知道出什么事了 |
| 259 | Okay, wait. | 单单 |
| 260 | I have to push back here. | 我必须推回这里。 |
| 261 | If the brake | 如果刹车 |
| 262 | pedals break during a stop, how can they possibly challenge BMW? | 停车时踩踏板断裂 怎么可能挑战宝马? |
| 263 | It is a very fair question. | 这是一个非常公平的问题。 |
| 264 | I mean, | 我是说... |
| 265 | how can they fight Mercedes in 2027 with broken brakes? | 2027年他们怎么能用破刹车和梅赛德斯打? |
| 266 | Well, this is the danger of moving fast | 这是快速移动的危险 |
| 267 | in technology. | 在技术。 |
| 268 | It can lead to dangerous physical mistakes. | 它会导致危险的物理错误. |
| 269 | Physics is different from software. | 物理学与软件不同. |
| 270 | Exactly. | 没错 |
| 271 | You can fix software in a minute. | 你可以在一分钟内修复软件. |
| 272 | You cannot easily fix a weak metal pedal. | 你不能轻易地修一个弱金属踏板。 |
| 273 | And safety is the most important thing for any luxury car buyer. | 安全是任何豪华汽车买家最重要的 |
| 274 | It is. | 没错 |
| 275 | This government | 这个政府 |
| 276 | investigation is a huge risk. | 调查是一个巨大的风险。 |
| 277 | It could delay or even hurt the Maserati deal. | 这可能会拖延甚至伤害玛莎拉蒂的交易. |
| 278 | Stellantis肯定会密切注视着这个 | |
| 279 | Oh, absolutely. | 当然 |
| 280 | They cannot put a | 他们不能放 |
| 281 | Maserati badge on an unsafe car. | 一辆不安全的汽车上的玛莎拉蒂徽章. |
| 282 | Right. | 对 |
| 283 | So let us quickly summarize what we learned today. | 因此,让我们迅速总结我们今天学到的东西。 |
| 284 | Good | 不错 |
| 285 | idea. | 点子 |
| 286 | Car technology is changing very fast. | 汽车技术变化很快. |
| 287 | Electric cards are basically computers now. | 电卡现在基本上是计算机。 |
| 288 | Yes. | 对 |
| 289 | And because of that, brands are teaming up to survive shrinking markets. | 正因为如此, 品牌正在联合起来, 以生存不断萎缩的市场。 |
| 290 | Western brands | 西方品牌 |
| 291 | need Chinese technology. | 需要中国技术。 |
| 292 | Chinese brands need Western names to sell globally. | 中国品牌需要西方名字在全球销售. |
| 293 | Exactly. | 没错 |
| 294 | But at | 不过 |
| 295 | the end of the day, basic safety still matters most. | 最后,基本安全仍然至关重要。 |
| 296 | The physical car has to work perfectly. | 物理车必须工作完美。 |
| 297 | That is so true. | 没错 |
| 298 | Well, that brings us to the end of our deep dive. | 我们的深度潜水就到此结束 |
| 299 | But before we go, | 但在我们走之前 |
| 300 | we want to leave you with a final thought. | 我们想留给你一个最后的想法。 |
| 301 | Something to think about on your own. | 独立思考的事情 |
| 302 | Yes. | 对 |
| 303 | If the cars of the future are really just giant computers on wheels, | 如果未来的车真的只是 巨大的电脑在轮子上, |
| 304 | will we eventually stop caring about car brands altogether? | 我们最终会不再关心汽车品牌吗? |
| 305 | It is a fascinating question. | 这是一个令人着迷的问题。 |
| 306 | Think about it. | 考虑一下 |
| 307 | If an Italian luxury car and a Chinese tech car share the exact same brain | 如果意大利豪华轿车和中国科技轿车共用同样的大脑 |
| 308 | and body, what does the badge on the front even mean anymore? | 还有尸体 前面的徽章是什么意思 |
| 309 | Maybe nothing at all. | 也许什么都没有。 |
| 310 | Exactly. | 没错 |
| 311 | Thank you for joining us for this deep dive. | 谢谢你加入我们的深潜行动 |
| 312 | See you next time. | 下次见 |
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