【Oct.24】Business Today | BBC 今
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:06 | Fixing the floor. | 修净土. |
| 0:07 | Website owners still working to eliminate a critical security problem in | 网站所有者仍在努力消除因特网上一个严重的安全问题。 |
| 0:12 | a programming language that powers millions of websites. | 一种编程语言 赋予数百万网站权力 |
| 0:17 | The price of oil hits a five-month high after more huthy attacks on oil facilities in Saudi | 石油价格在沙特石油设施遭到更激烈的袭击后,又涨了五个月。 |
| 0:23 | Arabia. | 沙特阿拉伯。 |
| 0:25 | France on alert as it races for more protests this weekend. | 法国本周末正准备举行更多的抗议活动。 |
| 0:29 | The ratings agency Moody's is | 收视机构穆迪是 |
| 0:31 | expected to cut its credit rating. | 预期会降低其信用评级。 |
| 0:35 | And it is 25 years since the technology world changed. | 技术世界已经变了25年。 |
| 0:39 | How the launch of the iPod changed | iPod 的启动是如何改变的 |
展开字幕全文（209 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Fixing the floor. | 修净土. |
| 2 | Website owners still working to eliminate a critical security problem in | 网站所有者仍在努力消除因特网上一个严重的安全问题。 |
| 3 | a programming language that powers millions of websites. | 一种编程语言 赋予数百万网站权力 |
| 4 | The price of oil hits a five-month high after more huthy attacks on oil facilities in Saudi | 石油价格在沙特石油设施遭到更激烈的袭击后,又涨了五个月。 |
| 5 | Arabia. | 沙特阿拉伯。 |
| 6 | France on alert as it races for more protests this weekend. | 法国本周末正准备举行更多的抗议活动。 |
| 7 | The ratings agency Moody's is | 收视机构穆迪是 |
| 8 | expected to cut its credit rating. | 预期会降低其信用评级。 |
| 9 | And it is 25 years since the technology world changed. | 技术世界已经变了25年。 |
| 10 | How the launch of the iPod changed | iPod 的启动是如何改变的 |
| 11 | music, consumer technology and the company that gave it to us, Apple. | 音乐 消费技术 还有给我们的公司 苹果 |
| 12 | Live from London, this is Business Today. | 伦敦的现场直播 这里是今日商业 |
| 13 | I'm Tige Enright. | 我是蒂格・恩瑞特 |
| 14 | We begin online as businesses and governments around the world rush to patch critical flaws | 我们在网上开始 世界各地的企业和政府 急于弥补关键缺陷 |
| 15 | in the PHP programming language that underpins much of the internet. | 使用支持大部分互联网的PHP编程语言。 |
| 16 | Cloud firms are reporting a surge of hacking attempts after the vulnerabilities were revealed | 云公司报告在暴露弱点后 黑客的企图激增 |
| 17 | by AI. | 由大赦国际编写。 |
| 18 | It could be several weeks before the work is complete. | 可能要几个星期才能完成这项工作。 |
| 19 | The emergency shutdowns of banking, airline, rail, tax and government websites from Tokyo | 东京银行、航空公司、铁路、税务和政府网站的紧急关闭 |
| 20 | to Helsinki mark one of the most dramatic tests of the decades-old programming tools | 给赫尔辛基的标志是 几十年来最戏剧性的测试之一 编程工具 |
| 21 | that keep the internet running, exposing how deeply governments and companies depend on | 揭露政府和公司对互联网的依赖程度 |
| 22 | code that few people actually understand. | 很少人真正理解的密码 |
| 23 | 我之前和Issy Richards谈过了 网络安全公司的首席产品主管DarkTrace | |
| 24 | and I asked her for some analysis about the progress being made in fixing the flaw. | 我要求她分析一下在弥补缺陷方面取得的进展。 |
| 25 | Patching is a kind of reality of cybersecurity every day in the cybersecurity industry. | 补丁是网络安全行业中日常网络安全的一种现实. |
| 26 | So what you'll be finding and you point to it in your introduction there is that website | 所以,你会找到什么, 你在你的介绍中指 它有那个网站 |
| 27 | owners across the world are needing to go and patch and you pointed out there that some | 全世界所有者都需要去补补 而你指出一些 |
| 28 | of these websites are built not in the latest PHP but in an older version of PHP. | 这些网站不是在最新的PHP上建,而是在旧版本的PHP上建。 |
| 29 | So we're going to see this long tail of that human speed of patching and I think where | 所以,我们将会看到这长的尾巴 人类的速度补丁 我想在哪里 |
| 30 | AI is really important in this story is that it's allowing us to discover vulnerabilities | AI在这个故事中非常重要的是 它让我们发现了弱点 |
| 31 | much, much more quickly but the patching still happens at human speed and that creates that | 速度快得多 但补丁仍然在人的速度下发生 |
| 32 | window where attackers can exploit and that's when you're doing dodgy things with those | 窗户,攻击者可以利用, 那时你正在做 杜迪的事情与那些 |
| 33 | web servers. | 网络服务器。 |
| 34 | Now the good news from my perspective is that there are new technologies that we have | 从我的角度来说,好消息是 我们有新技术 |
| 35 | that allow us to spot when dodgy things are happening in that software no matter whether | 它可以让我们发现当 虚无的事情正在发生 在这个软件中,无论 |
| 36 | that vulnerability is found already and I think that's called behavioural security | 脆弱性已经被发现 我认为这叫做行为安全 |
| 37 | and it's becoming more and more important as issues like this happen. | 随着这些问题的发生,它变得越来越重要。 |
| 38 | That's reassuring to hear. | 很高兴听到 |
| 39 | The other thing that's reassuring is that hackers only seem to learn about this around | 还有一件让人放心的事 黑客似乎只知道这件事 |
| 40 | the same time as the rest of us although I think it was actually leaked. | 和我们其他人的时间一样 虽然我觉得它实际上被泄露了 |
| 41 | What evidence have you seen of how they've been able to exploit this weakness at a time | 你看到什么证据 说明他们是如何利用这个弱点的 |
| 42 | when website owners are rushing to fix it? | 当网站所有者急于修复它时? |
| 43 | The truth is there are so many vulnerabilities that have not yet been announced but that | 事实是,有许多弱点尚未宣布,但 |
| 44 | hackers are finding with these new digital tools and because AI tools allow people to | 黑客正在用这些新的数字工具寻找 因为AI工具允许人们 |
| 45 | come up with new attacks that we've never seen before actually all the ways in which | 提出新的攻击,我们从来没有见过 实际上是所有的方式 |
| 46 | those systems, our systems, can be exploited are so subtle so the question to ask yourself | 这些系统,我们的系统, 可以被利用 如此微妙 所以问题要问自己 |
| 47 | is will companies ever even know actually whether they've been exploited and what we | 公司甚至会知道 他们是否被利用 以及我们 |
| 48 | find is that can be really specific to the company and subtle so you need to learn, | 发现这可以非常具体 公司和微妙 所以你需要学习, |
| 49 | you need to use these new behavioural techniques to learn what is normal for your business | 你需要用这些新的行为技巧来学习什么是正常的 |
| 50 | so that when people start to exploit these vulnerabilities that have not yet been announced | 当人们开始利用这些尚未宣布的脆弱性时, |
| 51 | that you're actually aware of it and can stop it. | 你其实已经意识到了 并且可以阻止它。 |
| 52 | We know that this vulnerability was exposed or helped to be exposed with the use of AI | 我们知道,这种脆弱性是通过使用AI而暴露或帮助暴露的。 |
| 53 | at this moment in time there's a lot of concern in the cyber security world about AI | 此时此刻,网络安全界对AI有很多关注. |
| 54 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}超级黑客的力量 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}所以我怀疑你是不是有点放心 | |
| 55 | that in this case it was the AI doing the work of the good guys rather than the bad guys? | 在这件事情中,是AI做好人而不是坏人的工作? |
| 56 | Yeah look I think what we're seeing in AI being used to discover all of these | 是的,看,我想我们在AI看到的 用来发现所有这些 |
| 57 | vulnerabilities there's a kind of shadow version of that behind the scenes you don't see | 在幕后你看不到的阴影版本 |
| 58 | of how it's helping hackers to discover many many more ways of finding those vulnerabilities | 如何帮助黑客 发现更多的方法 找到这些弱点 |
| 59 | themselves and many many different techniques to exploit those as we said but actually for | 以及许多不同的技术 来利用这些 我们所说的,但实际上为 |
| 60 | businesses that are trying to protect themselves at the moment it's not only the AI that's being | 目前试图自我保护的企业 不仅仅是人工智能 |
| 61 | used by attackers they're also adopting AI in their businesses and AI in your business is like | 被攻击者使用 他们也在他们的企业中采用AI 在你的企业中AI就像 |
| 62 | a new rogue employee. | 一个新的流氓雇员。 |
| 63 | Plenty more analysis and fallout from that to come keep an eye on our | 更多的分析和沉降 来监视我们 |
| 64 | website for the latest developments. | 最新动态网站。 |
| 65 | Now oil prices have jumped to a five month high following an | 现在油价猛涨到5个月的高点 |
| 66 | attack on Saudi Aramco's Shaiba oil field along with more strikes on tankers in the Strait of | 对沙特石油公司Shaiba油田的袭击以及对沙特石油公司 |
| 67 | Hormuz. | 霍尔木兹 |
| 68 | A short time ago a barrel of Brent crude would set you back 114 dollars. | 不久之前,一桶布伦特的粗糙 会让你退去114美元。 |
| 69 | Well on Thursday | 星期四的时候 |
| 70 | Saudi Aramco ordered the evacuation of its headquarters near Bahrain. | 沙特石油公司命令撤离巴林附近的总部。 |
| 71 | Reuters reported | 路透社报道 |
| 72 | as fighting intensified between the world's largest crude exporter and Yemen-based Houthi forces | 由于世界上最大的原油出口国与以也门为基地的胡塞部队之间的战斗加剧, |
| 73 | which are aligned with Iran. | 与伊朗结盟。 |
| 74 | Saudi's oil production has been below seven million barrels per day for | 沙特阿拉伯的石油产量一直低于每天700万桶。 |
| 75 | most of the war that's down from more than 10 million before the conflict began. | 大部分战争都比冲突开始前的1000万多还少. |
| 76 | Dr Karol | 卡罗尔医生 |
| 77 | Nakla is chief executive of Crystal Energy and I asked her earlier what risks traders were seeing | Nakla是Crystal Energy的首席执行官 我早些时候问过她 交易商看到什么风险 |
| 78 | from these latest attacks. | 从这些最新攻击。 |
| 79 | What we are seeing these days is really an intensification of the | 这些天我们所看到的 确实是强化了 |
| 80 | intensity of the attacks has increased tremendously but this does not come entirely as a surprise | 攻击的强度大增,但这并不完全是意外 |
| 81 | because we know that there's something very important happening in the US just in less than | 因为我们知道 美国有件很重要的事情发生 发生在不到 |
| 82 | two weeks that is the midterm elections and I think Iran and its proxies want to put additional | 我认为伊朗及其代理人希望增加选举时间, |
| 83 | pressure on President Trump on the White House ahead of those elections to force a deal before | 在选举前向特朗普总统施压, |
| 84 | those elections but that may be the wrong bet that they are placing though so that's why we see | 这些选举,但或许是错的赌注 虽然他们下注了,所以我们才看到 |
| 85 | we have seen over the last few weeks attacks becoming more aggressive more widespread and | 过去几周来,我们目睹了攻击更加猖獗,而且 |
| 86 | causing more damage but it's not just only the attacks that we are watching closely we are also | 造成更多破坏 不只是我们密切关注的攻击 |
| 87 | watching how how quickly the damage created can be fixed and how quickly oil production oil trade and | 观察所造成的损害如何迅速得到补救,以及石油生产如何迅速进行石油贸易, |
| 88 | exports can be recovered so this is what we are trying to keep in the balance but definitely | 出口是可以回收的 所以我们正努力保持平衡 但绝对 |
| 89 | overall when you look at the sentiment today compared to only a month ago definitely people | 总的来说,当你看今天的情绪 相比仅仅一个月前,肯定的人 |
| 90 | are feeling more anxious in terms how how things will look like in the next few weeks. | 在接下来的几周里 情况会如何 更让人焦虑 |
| 91 | So you're | 原来你是 |
| 92 | seeing a very deliberate effort here ahead of the US midterms you know back in March Iran was making | 在3月的美国中期报告之前, |
| 93 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}但我不知道是什么样的天花板 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}我还不知道 | |
| 94 | are you and others in the industry looking towards if things do actually get worse? | 你和其他行业的人 在寻找 如果事情真的恶化? |
| 95 | I don't like to put a floor or ceiling to prices simply because today what is driving oil prices | 我并不想把价格定在下限或上限 只因为今天驱动油价的是 |
| 96 | is geopolitics and really nobody knows what tomorrow is going to bring in terms of how the | 是地缘政治,其实没人知道明天会带来什么 |
| 97 | world will unfold whether we're going to see more escalation or whether we're going to hear of a | 世界将展开,无论我们将会看到更多的升级 或者我们将听到一个 |
| 98 | peace deal or some kind of arrangement to allow trade from the region but we have to put things | 和约或某种安排 允许来自该区域的贸易 但我们必须把东西 |
| 99 | into perspective. | 从角度来说。 |
| 100 | The situation today is far from being pleasant you are seeing the biggest | 今天的情况远不愉快,你看到最大的 |
| 101 | energy shock in the history of energy markets of oil markets in particular because it's not | 特别是石油市场能源市场历史上的能源冲击,因为它不是 |
| 102 | just in terms of volumes disrupted but the number of players the most important producers in the | 仅仅从数量上来说,打乱了... ...但玩家的数量... ... |
| 103 | world and exporters of oil and gas are being affected. | 世界和石油和天然气出口国正在受到影响。 |
| 104 | It's not just oil it's oil products | 不只是石油 而是石油产品 |
| 105 | like diesel natural gas so really in terms of scope and scale it's a massive crisis and oil | 就像柴油天然气一样 所以就范围和规模而言 是个巨大的危机和石油 |
| 106 | are still trading only at those levels so it's not too bad this tells me that markets are being | 仍然只交易在这些级别 所以这不坏 这告诉我,市场是 |
| 107 | better and more resilient at absorbing the shock but this does not exclude a worst-case | 吸收震荡的能力更高,但这并不排除最坏的情况 |
| 108 | scenario where everything goes on fire in this region and I hope it won't happen. | 希望不会发生。 |
| 109 | The French economy could be in for another blow soon with a review of its credit rating | 法国经济很快会再次受到打击, |
| 110 | due from the agency Moody's. | 这是穆迪的 |
| 111 | France's borrowing costs have hit five percent for the first time | 法国的借款成本第一次跌了5% |
| 112 | since 2002 having only narrowly avoided a recession in the second quarter of this year. | 自2002年以来,仅仅避免了今年第二季度的衰退。 |
| 113 | All this coming amid growing social unrest in the form of strikes protests and riots across France | 法国各地的罢工抗议和骚乱等社会动荡不断加剧, |
| 114 | over the cost of living crisis. | 克服生活危机的代价。 |
| 115 | 我之前跟比利时ING的经济学家Philippe Ledon谈过 | |
| 116 | who told me what he was expecting to hear from Moody's. | 他告诉我他想从穆迪那里听到什么 |
| 117 | They'd say that the downgrade of the | 穦弧 |
| 118 | metrics the debt to GDP ratio is around 120 percent the deficit is huge so this means that | 债务与GDP之比大约为120% 赤字巨大,这意味着 |
| 119 | the debt ratio will continue to increase there is no majority at the parliament in order to fix | 债务比率将继续上升,议会没有多数席位,以便解决 |
| 120 | a clear budget that will make this deficit make a deficit reduction in the coming years. | 明确的预算将使这种赤字在未来几年中减少赤字。 |
| 121 | On top of that if you compare the rating of Moody's compared to other rating agencies in fact | 除此之外 如果你把穆迪的评级 与其他评级机构相比 |
| 122 | Moody's is quite optimistic I would say about France so that's another element that make a | 穆迪对法国很乐观 所以这是另一个因素 |
| 123 | downgrade rationale and also if you compare the rating of France to the rating of other countries | 降级理由,以及如果将法国的评级与其他国家的评级进行比较 |
| 124 | like Spain which benefits from better economic growth better public finance stands for the time | 和西班牙一样,从经济增长的改善中受益 更好的公共财政是暂时的 |
| 125 | being that's another element so yeah I think that the base case would be a downgrade for tonight. | 我认为这是另一个因素 所以是,我认为 基础案件将是 今晚的降级。 |
| 126 | Put into context for us how much more challenging this makes the tasks | 给我们带来更多挑战, |
| 127 | of Emmanuel Macron and his government to fix France's financial problems. | 埃马纽埃尔·马克伦和他的政府 解决法国的财政问题。 |
| 128 | Yes in fact this type of downgrade is already in the market if you look at the spread of France | 是的,事实上这种降级已经上市了 如果你看看法国的蔓延 |
| 129 | against Germany it's fully consistent with a lower rating so I would say it would not add | 对德国来说 这和较低的评级完全一致 所以我说不会加上 |
| 130 | another problem because the problem is already there is just the confirmation of the fact that | 另一个问题,因为问题已经存在,只是证实这一事实: |
| 131 | really the French government is stuck between the fact that they would need to take some measure | 事实上,法国政府陷入了困境 他们需要采取一些措施 |
| 132 | in order to fix the problem of the demonstration the riots and so on that there is no money to do | 为了解决示威游行的问题 暴动等等 没有钱做 |
| 133 | that and on the other side taking measure in order to reduce the deficit is also a problem | 另一方面,采取措施减少赤字也是一个问题。 |
| 134 | because this will increase the protestation it will increase the demonstration and the social | 因为这会增加抗议活动, |
| 135 | tension so that's really the problem of the French government of the French and on the French | 紧张是法国政府和法国政府的问题 |
| 136 | government the French president Emmanuel Macron they are really stuck because the public finance | 法国总统埃马纽埃尔·马克伦 政府真的被困住了 因为公共财政 |
| 137 | is so deteriorated that now there is almost no money anymore to do anything. | 现在几乎没钱做任何事了 |
| 138 | We should get that announcement by Moody's around sometime between 8 and 10 pm this evening | 我们今晚8点到10点左右 由穆迪宣布 |
| 139 | European time still to come here on business today it's 25 years since the technology world | 今天欧洲还有时间来这里做生意 科技界已经25年了 |
| 140 | changed at the launch of the iPod changed music consumer technology and the company that gave it | iPod推出时改变了音乐消费技术 以及给予音乐消费技术的公司 |
| 141 | to us Apple around the world and across the UK this is BBC News this is BBC News | 给全世界苹果公司和整个英国 这是BBC新闻 这是BBC新闻 |
| 142 | to the business of sport now we all know being a sports fan especially for those who watch on TV | 现在,我们都知道自己是体育爱好者,尤其是那些在电视上看电影的人 |
| 143 | can be an expensive passion but leading TV executive has told the BBC he thinks the number of | 可能是一个昂贵的激情 但主要电视主管已经告诉BBC 他认为数字 |
| 144 | individual subscriptions of fans need to watch live sports is going to fall in the US the | 球迷个人订阅 需要观看现场体育 在美国将跌落 |
| 145 | season is beginning with the LA Lakers taking to the court for the first time as the world's most | 赛季开始 洛杉矶湖人队首次上法庭 |
| 146 | expensive sports team after they were recently bought for some 12.5 billion dollars Daniel Cohen | 在他们最近以约125亿美元收购之后 昂贵的体育队 丹尼尔·科恩 |
| 147 | from Octogo spoke to the BBC's talking business with Ben Thompson who asked if record prices for | 奥克托戈对英国广播公司 和本·汤普森谈生意 他问是否记录价格 |
| 148 | sports teams were driving owners to demand more money from broadcasters so to the point of the | 体育队驱使业主向广播公司索要更多钱,以至于 |
| 149 | valuation of some of these sports franchises well first and foremost sports are finally being | 对其中一些体育特许经营权的估价 |
| 150 | looked at as an investable asset class prior to in previous decades in different parts of the | 在前几十年之前,在投资基金的不同部分被视为可投资资产类别。 |
| 151 | world they were a trophy pieces second piece is the fact that there's this scarcity effect unlike | 世界上,他们是一个奖杯片 第二部作品是,事实上,有 这种稀缺效应 不像 |
| 152 | any other commodity out there there is truly only 30 of these types of teams in a certain league | 任何其它商品 外面确实只有30个这种类型的球队 在某个联赛中 |
| 153 | and the third is it is truly an anti-ai bet right now so if you are looking at where to put your | 第三,这是真正的反艾赌注 现在,所以如果你在看 在哪里把你的 |
| 154 | billions of dollars into something that isn't necessarily chip driven or ai driven | 几十亿美元变成不一定是芯片驱动或AI驱动的东西 |
| 155 | sports teams and sports ip is the best answer and Daniel is the industry stepping up to the | 体育队和体育 iP是最好的答案 丹尼尔是行业 加速到 |
| 156 | challenge of meeting people where they're watching because if you speak to a lot of fans they have to | 因为如果你跟很多粉丝说话 他们就必须去 |
| 157 | different subscriptions just to follow their favorite team because those broadcast rights | 不同的订阅只是跟随他们最喜欢的团队 因为那些广播权利 |
| 158 | are being packaged up in different ways is that fair no and so i will admit as i'll take my | 被打包的方式不同 是公平不, 所以我会承认,我会采取我的 |
| 159 | industry hat off and talk to you as a fan i have seven subscriptions that i have to if i want to | 行业帽子关闭,和你说话 作为一个粉丝 我有7个订阅 如果我想 |
| 160 | watch full seasons of a specific favorite league of mine i have to and and and that's jumped | 看着一个我最喜欢的联赛的全赛季 我不得不和它跳跃 |
| 161 | tremendously and i think we've flatlined not by lack of choice of subscription products but | 我觉得我们不是因为没有选择订阅产品而平分的 |
| 162 | by uh exhaustion spend exhaustion and because of that m&a space is going to continue to have | 疲劳的耗尽 并且因为这个m&a空间 将继续有 |
| 163 | fervor around it in the sports media world looking at skydance right now the acquisition | 在体育媒体界四处炫耀 眼睁睁地看着跳伞的到来 |
| 164 | by paramount of wbd you can pick any country in the world sub-saharan south africa the consolidation | 你可以选择世界上任何一个国家 在非洲南部的沙哈兰 |
| 165 | across canal and multi-choice so it's happening everywhere so i do think we're going to get back | 穿过运河和多选择 到处都发生 所以我想我们会回来 |
| 166 | to a place where there will be fewer subscriptions needed and you can find out more about all the | 到一个需要订阅次数较少的地方 你可以更深入地了解 |
| 167 | money that's flowing into sport on talking business this weekend throughout the weekend here on bbc | 钱流入运动 这个周末谈生意 整个周末在这里bbc |
| 168 | news time for one other little piece of business news financial regulators here in the uk have | 新闻时间 对于另一个小块 商业新闻 金融监管机构在这里在 uk有 |
| 169 | proposed watering down rules introduced after the financial crisis which are designed to hold city | 金融危机后提出的旨在控制城市的规则 |
| 170 | bosses accountable for wrongdoing the bank of england and the financial conduct authority | 上司对错误行为负责 英格兰银行和金融行为管理局 |
| 171 | want to relieve around 140 000 mid-level managers of so-called fit and proper checks and apply them | 想要解除大约140 000名中层管理人员的所谓适当和适当的检查,并加以应用 |
| 172 | only to the most senior industry executives now 25 years ago today the world of consumer technology | 只有25年前最高级的行业主管 才有消费技术 |
| 173 | changed forever on the 23rd of october 2001 the then boss of apple steve jobs unveiled the ipod | 2001年8月23日 苹果史蒂夫的老板永远变了 |
| 174 | billed as a breakthrough device that puts 1000 songs in your pocket the ipod was the beginning | 作为突破性设备 将1000首歌放进你的口袋 ipod是开始 |
| 175 | of a revolution in music in in your pocket technology and for its maker to apple it saved | 音乐革命的革命 在你的口袋技术 和它的制造者苹果 它救了 |
| 176 | the music industry from rampant digital piracy through legal single-track purchases and also of | 音乐业从猖獗的数字盗版到合法单轨购买,以及 |
| 177 | way for the iphone which turned apple into the industry giant that it is today i spoke earlier | 将苹果变成工业巨头的iphone 我之前说过 |
| 178 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}这位是川崎男主播 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}他曾经是前首席 | |
| 179 | evangelist at apple where he helped to popularize the macintosh i asked him how much the ipod | 苹果的传教士 他帮助普及了Macintosh 我问他多少钱ipod |
| 180 | changed the fortunes for apple you would have to put yourself back in that time and at that time | 换了苹果的财宝 你不得不在那个时候和那个时候把自己放回去 |
| 181 | the closest thing to an ipod was probably a sony walkman and it played cassette tapes the | 和ipod最接近的可能是 一个儿子的随身听 它播放磁带 |
| 182 | cassette tape could hold maybe 10 songs it was very slow there was a piece of plastic rotating | 磁带可以容纳10首歌,很慢 有一块塑料旋转 |
| 183 | around and you know it was a few hundred dollars and then up up up from you know steve jobs's | 几百美元,然后从你认识的 史蒂夫的工作。 |
| 184 | brain comes the ipod and the ipod was unique and valuable because it was the only device that a | 大脑来Ipod ipod是独一无二和有价值的,因为它是唯一的装置 一个 |
| 185 | mortal could operate it had a wide selection of music from about five or six of the main music | 人可以操作它 有广泛的音乐选择 从大约5或6主要音乐 |
| 186 | publishers the songs were 99 cents each and it was legal to do this and you could hold thousands | 出版商的歌曲每首99美分, 这样做是合法的, 你可以持有上千 |
| 187 | of songs on this device so you know it it kind of just left the walkman in its wake interesting | 这个装置上的歌曲,你知道它 那种只是留下了随身听 在它的后面有趣 |
| 188 | i mean i remember seeing the first one or the my first one in a backpacker hostel in cairns | 我是说我记得在凯恩斯的 背包客旅店看到第一个或第一个 |
| 189 | australia a roommate brought one out and i'd never seen it before but i had had an mp3 player | Australia一个室友带来了一个 我从来没有见过它,但我有一个 mp3 播放器 |
| 190 | before a kind of a digital music holding device wasn't the ipod really the first example of apple | 在某种数字音乐持有设备之前 ipod并不是苹果的第一个例子 |
| 191 | taking an existing product and simply making it really really good you could make that case you | 取一个现有的产品,只是 做它真的很好 你可以做这个案例 |
| 192 | could make that case with macintosh also because you could say that macintosh was inspired by | 也可以用macintosh做这个案子 因为你可以说macintosh的灵感来自 |
| 193 | xerox park now the difference between the mp3 player and an ipod of course is that the mp3 player | xerox 公园 现在 mp3 播放器与 ipod 的区别当然是 mp3 播放器 |
| 194 | it depended on you finding that music on napster or some kind of sharing thing and and that opened | 这取决于你发现 音乐在小睡鬼 或某种分享的事情, |
| 195 | up a whole can of worms of how did the music get to napster who has the rights to download it install | 一大堆的虫子 音乐是如何让有权利下载的 |
| 196 | the music industry was just going bonkers because you upload one one copy of your song and you know | 音乐行业正要崩溃 因为你上传了你的一首歌 |
| 197 | bada bing bada bang the next thing you know the whole world has it so in effect the ipod was the | 接下来,你知道全世界都有它 所以实际上,ipod是 |
| 198 | best for both sides both the consumer as well as the music producer because now the music producer | 对消费者和音乐制作人都有好处 因为现在的音乐制作人 |
| 199 | could get 99 cents and you know that was a big deal so it was good for both sides of the equation | 可以拿到99美分,你知道这是个大问题 所以这对方程式两边都有好处 |
| 200 | which is one of the unique values of ipod guy really quickly we should remind viewers you can't | 这是ipod的独有价值之一 非常快 我们应该提醒观众 你不能 |
| 201 | buy a new ipod anymore they've been discontinued and it was quickly eclipsed by iphone really | 买个新的ipod,他们已经停止了 而且它很快被iphone挤压 |
| 202 | quickly was it always apple's plan to transition to from the ipod to the iphone to tell you the | 很快它总是苹果的计划 从ipod到iphone 告诉你 |
| 203 | truth i was not at apple at that point um you know you i mean just intellectually you can say | 说实话,我当时不是在苹果... ...你知道你我的意思... |
| 204 | well you know here's something that is basically the size of an ipod and it also takes pictures | 嗯,你知道这里的东西 基本上是一个ipod的大小,它也拍照 |
| 205 | we've got to end it there guy acts as a you know great device so why would you want an ipod | 我们必须结束它在那里的家伙 扮演一个伟大的设备 所以你为什么要一个IPOD |
| 206 | and we didn't have time to talk about the duo iphone which is now out don't forget though you | 我们没有时间谈 双人电话,现在出来 不要忘记,虽然你 |
| 207 | can catch all the latest business and economics news not only here on business today but throughout | 不仅在今天这里 而且在今天和整个世界 都能听到最新的商业和经济新闻 |
| 208 | the day online just follow the business section of the bbc news website or our app all the latest | 在Bbc新闻网站的商务部分 或我们的应用程序上 |
| 209 | for you there stories for you there | 你那里有故事给你 |
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