美国社区设计师的“反向城市课”：美国最适宜步行的街道，不在任
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | During the pandemic, I got really into watching videos about Disney theme parks, | 在这场大流行期间,我真的很喜欢看关于迪士尼主题公园的视频, |
| 0:03 | how they're built, their history, upcoming developments, stuff like that. | 他们是如何建造的,他们的历史, 即将到来的发展, 类似的东西。 |
| 0:07 | As I worked from home, I would even put on these long 4K video walkthroughs of the parks | 我在家工作的时候 我甚至会把 公园的4K长视频穿梭 |
| 0:12 | up on a second monitor and just let them play in the background | 在第二个监视器上 让他们在幕后播放 |
| 0:15 | like a window into another world. | 就像进入另一个世界一样 |
| 0:18 | But it wasn't just the escapism that drew me to these places. | 但是,不只是这种自恋 吸引了我到这些地方。 |
| 0:22 | As an artist, I saw the parks as unique studies of what happens when art, | 作为一个艺术家,我把公园看作是 独特的研究 当艺术发生, |
| 0:27 | human experience, and emotion were the highest priority | 人类的经验和情感是最优先的 |
| 0:29 | when it came to designing a place. | 当它设计一个地方。 |
| 0:32 | In the real world, those are usually the first things cut from any budget. | 在现实世界中,这些通常是从任何预算中削减的第一批东西。 |
展开字幕全文（321 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | During the pandemic, I got really into watching videos about Disney theme parks, | 在这场大流行期间,我真的很喜欢看关于迪士尼主题公园的视频, |
| 2 | how they're built, their history, upcoming developments, stuff like that. | 他们是如何建造的,他们的历史, 即将到来的发展, 类似的东西。 |
| 3 | As I worked from home, I would even put on these long 4K video walkthroughs of the parks | 我在家工作的时候 我甚至会把 公园的4K长视频穿梭 |
| 4 | up on a second monitor and just let them play in the background | 在第二个监视器上 让他们在幕后播放 |
| 5 | like a window into another world. | 就像进入另一个世界一样 |
| 6 | But it wasn't just the escapism that drew me to these places. | 但是,不只是这种自恋 吸引了我到这些地方。 |
| 7 | As an artist, I saw the parks as unique studies of what happens when art, | 作为一个艺术家,我把公园看作是 独特的研究 当艺术发生, |
| 8 | human experience, and emotion were the highest priority | 人类的经验和情感是最优先的 |
| 9 | when it came to designing a place. | 当它设计一个地方。 |
| 10 | In the real world, those are usually the first things cut from any budget. | 在现实世界中,这些通常是从任何预算中削减的第一批东西。 |
| 11 | But at Disney theme parks, they were essential. | 但是在迪士尼主题公园,它们是必不可少的。 |
| 12 | And because of this, guests are able to immerse themselves in fantastical worlds | 因为这样,客人可以沉浸在奇幻的世界中 |
| 13 | and transcend their daily routines. | 超越他们的日常生活。 |
| 14 | They can embrace feelings of wonder and joy | 他们可以拥抱奇幻和快乐的感觉 |
| 15 | while creating lifelong memories with their family and friends. | 与家人和朋友一起创造一生的记忆 |
| 16 | Too many Disney theme parks truly are the happiest place on earth. | 太多迪士尼主题公园 真的是世界上最幸福的地方 |
| 17 | See, nothing influences our lives more than place. | 看,没有什么能影响我们的生活 比地方。 |
| 18 | Our surroundings affect our relationships, emotions, habits, even how long we'll live. | 我们的周围环境会影响我们的关系,情感,习惯,甚至会影响我们活多久. |
| 19 | So if we design places with care, purpose, with the human experience in mind, | 因此,如果我们设计的地方 谨慎,目的, 和人类的经验, |
| 20 | we can nurture well-being, foster creativity and innovation, | 我们可以培养福祉,培养创造力和创新, |
| 21 | build stronger, more resilient communities. | 建设更强大,更有复原力的社区. |
| 22 | And while pockets of great places exist all over this country, | 虽然这个国家到处都有大片地方 |
| 23 | most of America looks like this. | 美国大部分地区都这样 |
| 24 | Or this. | 或者这个 |
| 25 | And these places aren't just aesthetically bad. | 这些地方不只是美学上不好。 |
| 26 | They're a drain on our physical, mental and economic health. | 它们消耗了我们的身体、精神和经济健康。 |
| 27 | But our places weren't always like this. | 但是我们的地方并不总是这样 |
| 28 | American cities at the turn of the 20th century | 20世纪之交的美国城市 |
| 29 | were designed for people to traverse, experience and understand. | 设计为人们穿梭,体验和理解. |
| 30 | Work, food, school, whatever you might need | 工作,食物,学校,无论你需要什么 |
| 31 | was only a short walk or trolley ride away. | 只是一个短暂的步行或推车离开。 |
| 32 | Developments in street were smaller and folks weren't as spread out as they are now. | 街道上的发展规模较小,人们没有现在这样分散。 |
| 33 | And that meant you were more likely to know your neighbors | 这意味着你更可能 认识你的邻居 |
| 34 | and be more engaged with what was going on in your community. | 并更加参与 发生在你的社区。 |
| 35 | Downtown streets were shared by people, carriages, cyclists and vendors. | 下城街道由人,马车,自行车手和小贩共用. |
| 36 | And as they grew larger and more diverse, | 随着它们变大变多样化 |
| 37 | cities would develop their own unique identities and cultures | 城市将发展自己的独特特性和文化 |
| 38 | that became sources of pride for anyone that called it home. | 成为任何称它为家的人的骄傲 |
| 39 | And this wasn't like a new thing. | 这可不是什么新鲜事 |
| 40 | For thousands of years, across continents, this is how we built cities. | 几千年来,跨大陆,这就是我们建造城市的方式。 |
| 41 | But at the start of the 20th century, | 但在20世纪初, |
| 42 | the way we built our places and who or what they were built for | 我们建造我们的地方的方式 以及建造他们是为了什么 |
| 43 | would change dramatically due to one invention. | 将会因为一个发明而发生巨大变化。 |
| 44 | From 1900 to 1915, | 从1900年到1915年, |
| 45 | the number of automobiles in America went from 8,000 to over 2 million. | 美国的汽车数量从8000辆增加到200多万辆。 |
| 46 | And while the first cars shared the road, | 当第一批车厢共用道路时 |
| 47 | it wasn't long before their dangerous high speeds and exhaust fumes | 不久后,他们就会有危险的速度和废气 |
| 48 | drove vendors, cyclists and people back onto the sidewalks. | 开着小贩、骑自行车的人 回到人行道上 |
| 49 | The streets now belong solely to the car. | 街道现在只属于汽车。 |
| 50 | But this would only be the first change to the American landscape | 但这只是美国风景的第一变化 |
| 51 | it would be responsible for. | 它应该负责。 |
| 52 | And just like Disney's cars, the second one was even worse. | 和迪士尼的车一样,第二辆更糟糕. |
| 53 | The economic boom in America after World War II | 二战后美国的经济繁荣 |
| 54 | led to a series of disastrous experiments in urban planning | 在城市规划中导致了一系列灾难性的实验 |
| 55 | that continue to affect us today. | 这继续影响着我们今天。 |
| 56 | The mass exodus of people from city centers to the suburbs on the edge of town, | 大批人从市中心逃到城市边缘的郊区, |
| 57 | restrictive zoning laws that separated building uses | 区分建筑物用途的限制性分区法 |
| 58 | and segregated people based on race or economic level, | 种族或经济层面的隔离, |
| 59 | and destructive government-funded projects | 和破坏性政府资助项目 |
| 60 | like highway expansions and urban renewal | 如高速公路扩建和城市更新 |
| 61 | that demolished historic buildings, erased entire city blocks, | 摧毁了历史建筑 抹去了整个城市的街区 |
| 62 | usually just for more places to park their cars. | 通常只是为更多地方 停车。 |
| 63 | So instead of designing places for people, | 而不是设计人的地方, |
| 64 | we were now designing them for vehicles. | 我们现在在为车辆设计 |
| 65 | And that trend continues to this day, but on an even larger scale than before. | 这一趋势一直持续到今天,但规模比以前更大。 |
| 66 | And while over the past 30 years, | 过去30年里 |
| 67 | we've seen the rebirth of many downtowns and historic neighborhoods, | 我们看到许多市区和历史街区的复兴, |
| 68 | we need to do better. | 我们需要做得更好。 |
| 69 | Small pockets of great places aren't enough, | 小口袋的伟大地方是不够的, |
| 70 | and I think our communities deserve more. | 我认为我们的社区应该得到更多。 |
| 71 | So as I sat in my sweatpants, | 所以当我坐在我的汗裤, |
| 72 | watching my computer monitor longingly wanting to be in these places, | 看着我的电脑监视器 渴望呆在这些地方 |
| 73 | I started to wonder, why can't our cities be more like this? | 我开始怀疑 为什么我们的城市不能像现在这样? |
| 74 | Why do these places only exist on vacation? | 为什么这些地方只在度假时才存在? |
| 75 | What if we made our main streets more like Main Street USA? | 如果我们把我们的主要街道 更像美国主街呢? |
| 76 | So I want to share with you some ideas, techniques, | 我想和你们分享一些想法和技巧 |
| 77 | and lessons from Disney theme parks | 以及迪士尼主题公园的经验教训 |
| 78 | that communities of any size can use to build better places. | 任何规模的社区都可以用来建造更好的地方。 |
| 79 | And so I've broken these ideas up into five different categories. | 所以我把这些想法分成五个不同的类别。 |
| 80 | Density, variety, walkability, theming, and of course, magic. | 密度,种类,可步行性,主题,当然还有魔法. |
| 81 | But let's start with density. | 但从密度开始 |
| 82 | Every Disney theme park is jam-packed with things to do | 每个迪士尼主题公园都装满了东西 |
| 83 | and see, each land you visit is filled with a mix of rides, | 你看,你们所访问的每一片土地,都有许多骑乘, |
| 84 | attractions, food, and all within a few yards of each other. | 景点,食物, 和所有在几码内彼此。 |
| 85 | And this makes it easier to immerse yourself in the land's theming | 这使得你更容易 沉浸在陆地上 |
| 86 | and helps create a more lively, engaging environment. | 并且帮助创造一个更生动、更具参与性的环境。 |
| 87 | Higher density places offer greater opportunities | 密度高的地方提供更大的机会 |
| 88 | for interaction and socialization. | 互动和社会化。 |
| 89 | But density isn't just about building community or making friends, | 但密度不仅仅是建设社区或交朋友 |
| 90 | say that, no, no, no. | 说曰. |
| 91 | Denser places also make us more money. | 丹瑟的地方也给我们带来更多的钱 |
| 92 | Not only do existing businesses benefit from denser development | 不仅现有企业受益于密集发展 |
| 93 | due to higher foot traffic, | 由于交通流量增加, |
| 94 | but because of their more efficient land use, | 但因为土地的使用效率更高 |
| 95 | cities see significantly higher return on investment | 城市投资收益显著提高 |
| 96 | from denser development too. | 更密集的发展。 |
| 97 | Take this local example. | 以本地为例. |
| 98 | When we look at Zanbrows and Walmart, | 当我们看着赞布鲁斯和沃尔玛 |
| 99 | at first, Walmart seems like the more valuable development. | 一开始,沃尔玛似乎更有价值的发展。 |
| 100 | But just like when we look at a car's miles per gallon | 但就像每加仑看一辆车里程一样 |
| 101 | to determine its value, | 确定它的价值, |
| 102 | we need to look at this parcel's value per acre. | 我们需要看看这个包裹每英亩的价值。 |
| 103 | So when we divide these numbers by the amount of streets and utilities | 所以,当我们把这些数字 除街道和公用事业的数量 |
| 104 | it takes to serve the entire property, | 它需要为整个财产服务, |
| 105 | we can see that Zanbrows is actually five times more valuable than Walmart. | 我们可以看到Zanbrows的价值 是沃尔玛的五倍 |
| 106 | And this is what it looks like if you map the entire value per acre for a city. | 如果你把每英亩城市的全部价值 都映射出来,这就是它的样子。 |
| 107 | And everything in green, | 和一切绿色, |
| 108 | the city is either making limited money on or even losing money on. | 城市不是在赚有限的钱 就是在输钱 |
| 109 | And as you can see, downtown and denser developments | 正如你所看到的 市区和密集的发展 |
| 110 | are actually subsidizing the rest of the city. | 实际上是在补贴 其余的城市。 |
| 111 | So now that we know why density matters, | 所以既然我们知道密度为何重要 |
| 112 | where and how do we start applying in our communities? | 我们在哪里以及如何开始在我们的社区适用? |
| 113 | It's impossible to spread these ideas out evenly across an entire city. | 无法在全城平均传播这些想法. |
| 114 | So it's important to focus on places where things are already working, | 所以,重要的是 专注于那些已经起作用的地方, |
| 115 | where people are already gathering. | 在那里人们已经聚集。 |
| 116 | And usually, that place is somewhere downtown. | 通常,那个地方在市中心的某个地方。 |
| 117 | So first, we need to start by filling in the gaps. | 因此,首先,我们需要首先填补空白。 |
| 118 | Vacant lots, empty storefronts, parking lots, | 空地 空房 停车场 |
| 119 | they're sprinkled throughout downtowns. | 它们遍布整个市区 |
| 120 | And while they may seem innocuous enough, | 虽然他们看起来很无礼 |
| 121 | their lack of life can repel people from exploring further on foot. | 生命的缺乏可以驱使人们不再徒步探索。 |
| 122 | And filling in these gaps with mixed-use buildings | 用混合用途建筑填补这些空白 |
| 123 | is the ideal first choice. | 是理想的第一选择。 |
| 124 | But new construction or renovations can be expensive, | 但是新的建筑或翻新可能很昂贵, |
| 125 | and I know that's not always an option for some communities. | 我知道对于一些社区来说这并不总是一个选择。 |
| 126 | So if money is a concern, there are plenty of other options | 所以,如果钱是一个问题, 有很多其他的选择 |
| 127 | that require smaller budgets that can make a big impact. | 这需要较小的预算,能够产生重大影响。 |
| 128 | Parklets, community gardens, outdoor stages, food trucks, | 公园 社区花园 室外舞台 餐车 |
| 129 | along with regular programming, | 与经常方案拟订一起, |
| 130 | are great ways to take empty spaces and turn them into ones filled with life. | 能够把空地变成充满生命的空间 |
| 131 | They say variety is the spice of life. | 他们说品种是生命的香料 |
| 132 | And if that's true, then places like this would be flower. | 如果是真的,那么这样的地方就是花 |
| 133 | Variety adds beauty, vibrancy, and interest to the built environment. | 多样性增加了美感、活力和对建筑环境的兴趣。 |
| 134 | Main Street USA是品种的完美范例. | |
| 135 | Dozens of uniquely styled, colorful buildings | 数十座风格独特、多彩的建筑 |
| 136 | filled with different kinds of businesses lined the busy streets. | 充满了不同种类的生意 排成了繁忙的街道 |
| 137 | And when used well, variety builds excitement | 使用良好时,种类会产生兴奋 |
| 138 | and makes people want to explore further. | 让人们想进一步探索 |
| 139 | And when used really well, variety builds excitement, | 当使用得非常好时, 品种会产生兴奋 |
| 140 | makes people want to turn that next corner. | 让人想在下一个角落转弯 |
| 141 | So here's how we can add a little bit more variety to our places. | 因此,我们在这里可以增加一些种类。 |
| 142 | First, mixed-use space is one of the best ways to activate | 首先,混合使用空间是激活 |
| 143 | your neighborhood 24-7 and keep them activated throughout the day. | 你的邻居24 -7 并保持它们全天启动。 |
| 144 | Next, this is what downtown parcels used to look like. | 接下来,这是市中心的包裹 曾经的样子。 |
| 145 | And this is what they look like now. | 这就是他们现在的样子。 |
| 146 | Instead of multiple architects designing these places over time, | 而不是多个建筑师 设计这些地方的时间, |
| 147 | we now have a single developer building entire blocks at a time. | 我们现在有一个单一的开发商 一次构建整个块。 |
| 148 | Not only does this price out smaller developers, | 这个价钱不单是小开发商 |
| 149 | it also tends to make downtown feel more like an office park | 也容易让市中心感觉更像是办公公园 |
| 150 | rather than the charming main streets we all know and love. | 而不是我们所熟悉和喜爱的迷人的主要街道。 |
| 151 | Finally, using a variety of colors and styles | 最后,使用各种颜色和风格 |
| 152 | is essential to creating engaging places. | 这对于创造互动场所至关重要。 |
| 153 | When streets are lined with identical forms like this, | 当街道排成这样 |
| 154 | people tend to either stay away or stay inside. | 人们往往要么远离,要么留在里面。 |
| 155 | By differentiating the look of your facades, | 通过区分你的外表, |
| 156 | you can create places that are much more interesting. | 您可以创建更有趣的地方。 |
| 157 | In fact, Main Street USA is actually closer to a strip mall | 事实上,美国主街实际上 更靠近一个脱衣购物中心 |
| 158 | than it is to a traditional downtown street, | 而不是传统的市中心街道 |
| 159 | but you'd never know it from the outside. | 但从外面你永远不会知道 |
| 160 | So Disney theme parks are some of the most walkable pedestrian places on earth. | 因此迪士尼主题公园是地球上一些最可步行的地方. |
| 161 | You're able to enjoy all these different places and attractions | 你可以享受这些不同的地方和风景 |
| 162 | without having to worry about loading up your car, | 不用担心装好你的车 |
| 163 | driving through traffic, finding a place to park, | 开车穿过交通 找地方停车 |
| 164 | and then doing it all over again when you want to go somewhere else. | 然后再做一遍 当你想去别的地方。 |
| 165 | And beyond looking out for the occasional parade float, | 除了偶尔看游行之外 |
| 166 | children are able to explore the environment freely and safely, | 儿童能够自由和安全地探索环境, |
| 167 | which leads me why it's so important | 这让我想到为什么它如此重要 |
| 168 | that we focus on making our streets more walkable. | 我们的注意力集中在 使我们的街道更可步行。 |
| 169 | This graph shows the likelihood of survival when a pedestrian is hit by a car. | 此图显示行人被车撞死后存活的可能性. |
| 170 | As the vehicle speed increases, the odds of dying grows exponentially. | 随着车辆速度的提高,死亡的几率呈指数增长. |
| 171 | If someone you love is hit by a car going 40 miles an hour, | 如果你爱的人被车撞到 每小时40英里 |
| 172 | they only have a 15% chance of surviving. | 他们只有15%的存活机会 |
| 173 | By changing the geometry of the streets through road diets, | 通过道路饮食改变街道几何特征, |
| 174 | we can create places that naturally encourage safer driving. | 我们可以创造一些地方 自然鼓励安全驾驶。 |
| 175 | Here's where we can start. | 我们从这里开始 |
| 176 | The wider the traffic lane, the faster the car. | 车道越宽,车速越快. |
| 177 | Traffic lanes inside city limits shouldn't be wider than 10 feet. | 市区范围内的交通道不应宽于10英尺. |
| 178 | They're usually 11 in Sioux Falls. | 他们通常在苏瀑布有11人. |
| 179 | Anything more than that encourages speeding. | 比这更能鼓励超速 |
| 180 | Converting four-lane roads like this one into three-lane roads like this | 像这样的四车道变成这样三车道 |
| 181 | have been shown to actually improve traffic flow | 已经证明实际上改善了交通流量 |
| 182 | and reduce the potential for accidents. | 并减少发生事故的可能性。 |
| 183 | In fact, one study showed that when they did this four-to-three conversion, | 事实上,一项研究显示,当他们进行这种四比三转换时, |
| 184 | accidents dropped by 47%. | 事故下降了47%。 |
| 185 | Painting your parking lane lines can visually shrink the streets | 画你的停车道线 可以视线缩小街道 |
| 186 | and help slow speeding traffic. | 帮助减缓交通速度 |
| 187 | A few years ago, I worked with the city of Sioux Falls | 几年前,我在苏瀑布市工作 |
| 188 | to add parking lane lines on 18th Street, | 增加18街的停车道线, |
| 189 | between Minnesota Avenue and Avera Hospital. | 在明尼苏达大道和阿维拉医院之间 |
| 190 | And the average speed dropped from 33 miles per hour to 28. | 而平均速度从每小时33英里下降到28英里. |
| 191 | And that might not seem like a lot, | 这看起来可能不太像 |
| 192 | but when you think about that chart, | 但当你想到那个图表时 |
| 193 | remember that every little bit could mean the difference between life and death. | 记住每一点都可能意味着生死的区别. |
| 194 | Adding bump-outs and painting crosswalks at major intersections | 在主要交叉路口增加突袭和涂画横道 |
| 195 | can shorten crossing distance between corners | 可以缩短角之间的交叉距离 |
| 196 | and give pedestrians greater visibility. | 并使行人更加明亮。 |
| 197 | I would also like to point out smaller roads means less snow to plow | 我还要指出,小路是雪少耕 |
| 198 | and fewer potholes to fill each spring. | 每个泉水中填满的坑洞也减少。 |
| 199 | Something to think about. | 须思惟之事. |
| 200 | Now that the roads are smaller, we have room to add more useful things | 现在道路变小了,我们还有空间加些有用的东西 |
| 201 | like street trees, plants, bike lanes, and even-angled parking. | 像街道树木,植物,自行车道, 和均角停车。 |
| 202 | And now we're getting to the fun stuff, all right? | 而现在我们得到 有趣的东西,好吗? |
| 203 | Theming is the art of creating a cohesive and immersive environment | 明是创造凝聚和浸润环境的艺术 |
| 204 | that enhances the guest experience. | 这能增强客人的体验 |
| 205 | Theming is crucial to telling a land's story, | 明是讲述土地故事的关键 |
| 206 | setting the mood, and creating a unique sense of place. | 和创造独特的位置感。 |
| 207 | But how do we theme a city? | 但是我们如何以城市为主题? |
| 208 | Every land, ride, and restaurant in a Disney theme park | 迪士尼主题公园里的每一个土地、骑马和餐馆 |
| 209 | has a detailed backstory. | 有详细的背面故事。 |
| 210 | Imagine history, and it's communicated through its layout, its architecture, | 想象历史,它通过它的布局,它的建筑, |
| 211 | its food, and a dozen other details you'll probably never even notice. | 它的食物,还有十几个其他的细节 你可能永远不会注意到。 |
| 212 | But they all come together to form places with distinct identities. | 但是他们都聚集在一起 形成具有明显身份的地方。 |
| 213 | By preserving the history, buildings, and culture | 保护历史、建筑和文化 |
| 214 | that made your community the place it is today | 让你的社区成为今天的地方 |
| 215 | is an essential part of creating unique spaces. | 是创造独特空间的重要组成部分。 |
| 216 | One way we can do that is by preserving our existing places. | 我们可以这样做的一种方法是保护我们现有的地方。 |
| 217 | The houses, buildings, bridges, barns, even the trees around us | 房子,建筑,桥梁,谷仓,甚至我们周围的树木 |
| 218 | create the settings for our life stories. | 为我们的生活故事创建环境。 |
| 219 | And as the years go on, we form emotional connections with these things. | 随着岁月的流逝, 我们与这些东西形成了情感联系。 |
| 220 | So when they're torn down, | 所以当他们被撕毁时 |
| 221 | we're also severing people's connection to their community and to their own past. | 我们还切断了人们与社区的联系 和他们自己的过去 |
| 222 | So prioritize filling in your existing gaps before you start making new ones. | 所以在开始创造新的差距之前 优先填补你的空白 |
| 223 | Disney parks are full of iconic buildings, structures, | 迪士尼公园充满了标志性的建筑,结构, |
| 224 | and they act as symbols for the parks. | 他们作为公园的象征。 |
| 225 | Due to their size and eye-catching designs, | 由于其大小和捕眼设计, |
| 226 | they act as beacons urging guests forward. | 他们充当指示器 催促客人前进。 |
| 227 | Inspired by the way his dog would follow him from room to room | 被他的狗从房间到房间跟踪他的方式所启发 |
| 228 | whenever he was snacking on a hot dog, | 当他吃热狗时, |
| 229 | Walt Disney would refer to these buildings as weens. | 华特迪士尼会提到这些建筑 |
| 230 | And Sioux Falls has no shortage of iconic weenies, | 而苏瀑布并不缺少标志性的阴茎, |
| 231 | like the old courthouse museum, the cathedral, the Ark of Dreams. | 就像旧的法院博物馆 教堂 梦之舟 |
| 232 | We're also home to an internationally famous weenie, the Statue of David. | 我们还是国际知名小牛的故乡,大卫女神像. |
| 233 | In rural towns, water towers, churches, silos, | 在乡村城镇,水塔,教堂,仓房, |
| 234 | they can all act in that same purpose, like in Falkton, South Dakota, | 他们都可以在同一目的下行动 就像在南达科他州的福尔克顿 |
| 235 | where this amazing mural can be seen from miles away, | 从几英里外可以看到这幅神奇的壁画 |
| 236 | and it's the envy of any town with a grain elevator. | 这是所有有谷物电梯的小镇的羡慕 |
| 237 | Speaking of murals, they're a great way to communicate a place's identity. | 说到壁画,它们是沟通一个地方身份的绝佳方法. |
| 238 | I paint a lot of murals in cities across South Dakota, | 我在南达科他州的城市画了很多壁画 |
| 239 | and some of my favorite to do are these postcard ones, | 我最喜欢的就是这些明信片 |
| 240 | where I get to work with communities to showcase the history, places, | 在那里,我与社区合作 展示历史,地方, |
| 241 | and people that make them unique, | 和使他们独一无二的人, |
| 242 | 就像Clear Lake或Centreville的斑马甜甜圈里的牛仔裤 | |
| 243 | City flags can represent a place's history, culture, and aspirations, | 城市旗帜可以代表一个地方的历史,文化和愿望, |
| 244 | and a well-designed flag can evoke a sense of pride and belonging | 和精心设计的旗帜可以引起一种自豪感和归属感 |
| 245 | in the people that live there. | 住在那里的人们。 |
| 246 | And there are few cities that have embraced their flag | 很少有城市能举起他们的旗帜 |
| 247 | more than the city of Sioux Falls. | 超过苏州瀑布市. |
| 248 | Cities are filled with ugly stuff. | 城市充满了丑陋的东西。 |
| 249 | When things like lights, speakers, or outside buildings | 灯光、扬声器或外楼 |
| 250 | break the reality of the land is theming, | 破坏大地上的现实, |
| 251 | 迪士尼用一种叫Go Away Green的颜色 | |
| 252 | to make that item fade into the background and disappear. | 使该物品淡出背景并消失。 |
| 253 | And you can use color to hide things or make them part of the theme. | 你可以用颜色来隐藏事物或者将它们作为主题的一部分. |
| 254 | You can also draw more attention to them by making them into artwork. | 你也可以通过把它们变成艺术品来引起更多的注意。 |
| 255 | These are some light pole wraps I designed for my neighborhood | 这些是我为邻居设计的灯杆包裹 |
| 256 | that are meant to look like Sioux Port site stone from afar, | 看上去就像苏港的石头 |
| 257 | but up close are filled with pictures of children's artwork, | 但近处充满着儿童艺术品的照片, |
| 258 | historic photos of homes, | 家庭历史照片, |
| 259 | and pictures of the people who live in the neighborhood. | 还有住在附近的人的照片 |
| 260 | The last category I want to talk about tonight is magic. | 今晚我要谈的最后一类是魔法 |
| 261 | And this one can be a little harder to define. | 这个可能更难定义。 |
| 262 | Disney magic is created by the combination of unique sights, | 迪士尼魔法是由独特的景色组合而成, |
| 263 | sounds, and smells, | 声音和气味 |
| 264 | by the attention to detail and the energetic atmosphere | 注意细节和充满活力的气氛 |
| 265 | found in every corner of the parks. | 发现在公园的每一个角落。 |
| 266 | Magic is the thing that keeps people coming back for more | 魔法是让人回来找更多的东西 |
| 267 | and makes them fall in love with a place. | 让他们爱上一个地方 |
| 268 | And we can make magic happen in our places in big and small ways. | 并且我们可以以大小不同的方式在自己的地方实现魔法. |
| 269 | Public art is great. | 公共艺术是伟大的。 |
| 270 | But public art isn't just murals and statues. | 但公共艺术不仅仅是壁画和雕像. |
| 271 | So why have a normal garbage can on the beach | 那为什么海滩上有普通的垃圾桶 |
| 272 | when you could feed it to a fish named Gobby? | 你什么时候可以把它喂给一条叫戈比的鱼? |
| 273 | Or if you're pulling a new sidewalk, why not add some local poetry? | 或者如果你在拉一条新的人行道,为什么不加入一些当地的诗歌呢? |
| 274 | Integrating art in a unique or unexpected way | 以独特的或意想不到的方式融合艺术 |
| 275 | can turn ordinary cities into extraordinary ones. | 可以把普通城市变成非凡的城市。 |
| 276 | Street mystery is the term Disney uses | 街上的秘密是迪士尼使用的术语 |
| 277 | for the various performers and sights you might see at the parks. | 在公园里看到的表演者和景物 |
| 278 | And great places have energetic streets. | 伟大的地方有充满活力的街道。 |
| 279 | And you can make your streets more active | 你可以让你的街道更加活跃 |
| 280 | by adding outdoor seating or patios, | 增加户外座位或院子, |
| 281 | hiring street musicians, | 雇佣街头音乐家, |
| 282 | or you can close down streets for special events | 或者你可以关闭街道 特别活动 |
| 283 | like block parties or parades or farmers markets. | 比如围场、游行、农民市场 |
| 284 | Disney is not the only home, | 迪士尼不是唯一一个家 |
| 285 | the only place that's home to iconic costume characters | 唯一一个有标志性服装角色的地方 |
| 286 | that generations of people know and love. | 一代又一代的人知道和爱。 |
| 287 | Mascots from your city's sports teams and high schools | 你市体育队和高中的吉祥物 |
| 288 | as well as beloved TV personalities | 以及深爱的电视人物 |
| 289 | can all play a part in developing a city's identity. | 都能在发展城市特征中发挥作用。 |
| 290 | And just like flags, | 就像旗帜一样 |
| 291 | they can become symbols of pride for communities too. | 他们也可以成为社区骄傲的象征。 |
| 292 | Disney goes all out during holidays and celebrations | 迪士尼在节假日和庆典期间都出去了 |
| 293 | with decorations, seasonal characters, limited time only food. | 有装饰,季节性人物, 有限的时间只有食物。 |
| 294 | In your community, | 在你的社区里 |
| 295 | little efforts like hanging some lights | 一点努力都没有,比如挂灯 |
| 296 | or tailgating before the big homecoming game | 或在返校节大赛前跟踪 |
| 297 | are ways to communicate to visitors | 是和访客沟通的方式 |
| 298 | and to the people that live there | 以及生活在那里的人民, |
| 299 | that their town is alive and loved. | 他们的小镇是活的 和爱。 |
| 300 | And this is another place where I guess the Sioux Falls gets it right. | 这是另一个地方,我想苏瀑布得到了它正确。 |
| 301 | When it comes to the holidays, we don't mess around. | 说到节日,我们不乱来. |
| 302 | Years before Disneyland opened, | 在迪士尼乐园开业前的很多年 |
| 303 | every Saturday, | 每个星期六, |
| 304 | Walt would take his daughters around town for some quality time together. | 华特会带女儿们到镇上玩一段时间 |
| 305 | They visit amusement parks, playgrounds, carousels, | 他们参观游乐场、游乐场、旋转木马 |
| 306 | which the girls loved. | 女孩们喜欢的 |
| 307 | But Walt would inevitably find himself alone on a park bench | 但华德在公园的长凳上 不可避免地会发现自己一个人 |
| 308 | with all the other adults watching their kids play. | 和所有其他的成年人 看着他们的孩子玩。 |
| 309 | And he thought to himself, | 他对自己想, |
| 310 | there should be something built | 应该有东西建起来 |
| 311 | where parents and children could have fun together. | 父母和孩子可以一起玩乐 |
| 312 | And eventually that idea evolved into Disneyland, | 最后这个想法演变成迪士尼乐园, |
| 313 | a place where people of all ages could come together, | 在那里,所有年龄的人可以聚在一起, |
| 314 | create lasting memories, | 创造永恒的记忆, |
| 315 | where imagination could become reality, | 想象力可以变成现实 |
| 316 | where dreams could come true. | 梦想可以实现 |
| 317 | But I want to challenge you to dream bigger than Walt Disney. | 但我想挑战你做比华特迪士尼更大的梦 |
| 318 | These ideas don't have to stay on vacation. | 这些想法不必停留在假期. |
| 319 | If we design places with care, purpose, and for people, | 如果我们设计的地方 照顾,目的,和为人们, |
| 320 | any community can become the happiest place on earth. | 任何社区都可以成为地球上最快乐的地方 |
| 321 | Thank you, Sioux Falls. | 谢谢,苏瀑布 |
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