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1100亿美元大并购!“80后好莱坞新掌门”大卫·埃里森:科

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时间英文中文
0:00We've got to start with Paramount.得从彼山起.
0:02You chased this company for a couple years, if not longer.你追了这家公司好几年,甚至更久
0:08If you look at what they own, they如果你看看他们拥有什么,他们
0:09have a bunch of cable networks that有一堆有线电视网
0:11have been in decline for almost as long已经下降几乎 长久
0:12as I've been doing my job.因为我一直在做我的工作。
0:14They have a movie studio that is, by most metrics,他们有一个电影制片厂, 以大多数衡量,
0:17the last place movie studio of the last few years,过去几年最后的电影制片厂,
0:20and a streaming service that, in terms of at least engagement,和流线服务,至少就参与而言,
0:22is sort of in the third tier.属于第三级
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序号英文中文
1We've got to start with Paramount.得从彼山起.
2You chased this company for a couple years, if not longer.你追了这家公司好几年,甚至更久
3If you look at what they own, they如果你看看他们拥有什么,他们
4have a bunch of cable networks that有一堆有线电视网
5have been in decline for almost as long已经下降几乎 长久
6as I've been doing my job.因为我一直在做我的工作。
7They have a movie studio that is, by most metrics,他们有一个电影制片厂, 以大多数衡量,
8the last place movie studio of the last few years,过去几年最后的电影制片厂,
9and a streaming service that, in terms of at least engagement,和流线服务,至少就参与而言,
10is sort of in the third tier.属于第三级
11So why were you so interested in it?那你为什么这么感兴趣?
12What do you see in the company that investors你在公司看到什么 投资者
13and a lot of other potential bidders did not?还有许多其他潜在投标人没有?
14Yeah, no, absolutely.是的,不,绝对的。
15It's a great question.问曰.
16First, I just want to say we couldn't首先,我想说我们不能
17be more excited about the place that we're starting更兴奋 我们开始的地方
18with the asset that we purchased, right?与我们购买的资产,对不对?
19We have 80 million streaming subscribers.我们有8000万用户。
20We have one of the best, basically,我们有一个最好的,基本上,
21content libraries in existence, which is Paramount and CBS.现有内容库,即派拉蒙和CBS.
22And I also think you need to distinguish when you talk我也认为你说话时需要分辨
23about the linear business, right?关于线性交易,对不对?
24There's cable, which, yes, has been in decline.有电缆,是的,它一直在下降。
25But if you look at CBS, it actually但是,如果你看CBS, 它实际上
26is a remarkable asset that's been number one in prime time在黄金时期是第一的
27for 17 straight seasons, incredible sports rights,17个赛季, 令人难以置信的体育权,
28which were growing, and is still highly profitable并且利润仍然很高
29from a cash flow perspective.从现金流动的角度来看。
30And I agree with you, has not been我同意你的观点,没有
31run in the best manner for the last 15 years.过去15年里 运行方式最好
32And for me, that's all opportunity, an opportunity对我来说,这是所有的机会,一个机会
33to really reignite the creative content engines,重新激活创意内容引擎
34to navigate the transition that's以导航过渡
35需要将 Paramount Plus 真正变成领导者
36in streaming.在流畅。
37And we believe we have the ability to both win in content我们相信我们有能力在内容上都赢
38and also become the most technologically capable media并成为技术能力最强的媒体
39company to effectively navigate this transition.公司将有效导航这一过渡。
40We always looked at, you can look at the music business我们总是看,你可以看音乐生意
4110 years ago.10年前的电影
42We believe we can navigate that.我们相信我们可以导航
43We also really looked at where traditional tech companies were,我们还认真研究了传统科技公司的位置,
44call it 10, 15 years ago.这叫10,15年前。
45And there was a period of time where有一段时期,在那里,
46the Microsofts of the world, the Oracles of the world世界微软,世界甲骨文
47were being disrupted.被打乱了
48And those companies that actually disrupted themselves而那些公司 真正扰乱自己
49in transitions are now trading at all time highs.在过渡阶段,目前交易额一直很高。
50We believe we have the opportunity to do the same thing.我们认为,我们有机会也这样做。
51So you talked about streaming.所以,你谈到溪流。
52You mentioned the 80 million subscribers earlier.你刚才提到8000万订户。
53You look at it, those monthly Nielsen reports你看,那些尼尔森月报
54that people pay a lot of attention to, right?人们很注意,对吧?
55YouTube收视率达13%.
56Netflix在8到9个月左右.
57Paramount, when you combine Paramount Plus and Pluto,派拉蒙,当你结合派拉蒙加和冥王星
58it sort of sits around 2%.大约坐2%左右
59You can correct me if I'm off there.如果我走了 你可以纠正我
60I think that's about right.我想这是关于正确的。
61So how do you get that up?所以,你是如何得到这一点?
62Forget about 13 or 8, like Disney's in the 4 or 5 range.忘了13或8,就像迪士尼在4或5范围.
63How do you get that up there?你怎么把那个弄上去的?
64And you've talked about content and tech.你谈论过内容和技术。
65Can you get specific on those fronts,你能在前面说清楚吗?
66like what you're going to do?就像你要做的事一样?
67Absolutely.当然
68So look, one of the things we really believed,所以,看,一件事 我们真正相信,
69and like what I'll say, we're nine weeks in.就像我要说的,我们9周了
70And I'm really proud of the momentum我真的为这个势头感到骄傲
71the team has been able to build over the last nine weeks.团队在过去9周里 已经得以建立。
72One of the things we really believe, being the first我们真正相信的一件事,是第一个
73owned and operated studio, to my knowledge,据我所知,拥有和经营工作室
74since actually Walt Disney built his own shop,自从华特迪士尼建立了自己的店
75was that we would have the opportunity如果我们有机会
76to really think long term.真正思考长期。
77That means long term partnerships with talent,这意味着与人才的长期伙伴关系,
78where you can basically say, don't just基本上你可以说,不要只是
79think about your next movie or your next show.想想你的下一部电影 或者你的下一部节目
80We want to build a relationship with you over a decade,我们想和你们建立十多年的关系
81and actually say, we're going to make your next four or five并说,我们要去 让你的下一个四或五个
82movies, your next four or five series,电影,你接下来的四五个系列,
83and really think long term and invest for long term growth.并真正思考长期 投资长期增长。
84The great news, when you look at we had to win in content,好消息是,当你看到 我们不得不赢得内容,
85and I think we're well on our way to being able to do that,我想我们正准备这样做
86if you look at specifics, we're able to get the, obviously,如果你看看具体细节, 我们就可以得到,很明显,
87the UFC deal is one of the first thingsUFC交易是头等大事之一
88we announced when we came over.我们来的时候就宣布了
89We are incredibly proud that Activision chose to partner我们感到非常骄傲的是 Activision选择合作
90with us on Call of Duty, which is the most successful video"使命召唤",这是最成功的影片
91game franchise of all time, with 500 million units sold.游戏特许经营权 售出5亿套
92We're able to have James Mangold come over,我们可以让詹姆斯·曼戈尔德过来
93and obviously, is one of the greatest filmmakers working,显然,是伟大的电影人之一 工作,
94to call Paramount home.打电话叫派拉蒙回家
95Boulder Light, who obviously had incredible hits宝尔德·莱特,显然有惊人的打击
96like Weapons earlier this year.像今年早些时候的武器。
97In addition to that, we've been able to secure除此之外,我们还能够保证
98high profile packages for streaming,用于流媒体的高知名度软件包,
99with basically Paramount Plus.基本上还有派拉蒙加
100And then we're also really reinvigorating然后我们真的在重振活力
101what we're doing in news, with CBS News,我们做的新闻,与CBS新闻,
102with the acquisition of the free press.获得新闻自由。
103And then I think when you look at CBS's broadcast lineup,然后我想当你看 CBS的广播排队,
104I think we have the strongest lineup,我认为我们有 最强的阵容,
105maybe arguably in the company's history.也许在公司的历史。
106And so I think we've really successfully reinvigorated所以,我认为我们真的 成功地振兴了
107the creative content engines of the company公司的创意内容引擎
108in a really short period of time.在很短的时间内
109And I think we're gonna be able to do that at scale.我认为我们可以在规模上做到这一点。
110So that's one.所以这是一个。
111Two, I think when you look at kind of 10,000 feet,第二,我想当你看着 大约一万英尺,
112Silicon Valley has done an excellent job硅谷干得不错
113of really coming into Hollywood.真正进入好莱坞。
114I mean, the platform that Netflix has built,我是说Netflix建造的平台
115the platform that basically Amazon has built,基本上亚马逊建造的平台
116and these are incredible companies.这些是不可思议的公司。
117You say the platform that Amazon has built is not very good,你说亚马逊建造的平台不怎么好
118but they do have the benefit of Amazon behind.但他们确实有亚马逊的好处
119Even people who work at Amazon would acknowledge在亚马逊工作的人也会承认
120the product could be better.产品可能更好
121I think when you look at the number of subscribers,我认为当你看 用户数量,
122I think they're doing okay, just from that standpoint.我觉得他们做的还不错 就从这个角度看
123But what we really wanna become,但我们真正想成为的
124we talk about becoming the most我们谈论成为最
125technologically capable media company.具有技术能力的媒体公司。
126Believe we have the capability to do that.相信我们有能力做到这一点。
127We're bringing in the appropriate leadership.我们正在引入适当的领导。
128我们显然雇用了我们的CPO, Dane Glasgow,
129who was formerly obviously running product以前显然在经营产品
130在Meta为Facebook,
131who was obviously a phenomenal leader很明显他是个了不起的领袖
132to come into the business.来进入这个行业。
133And we have really deep tech partnerships我们有着很深的技术伙伴关系
134that are really going to enable, we think,我们认为,这真的 将促成,
135Paramount for the first time to actually build platforms派拉蒙首次实际构建平台
136是和Netflix竞争的,
137that are competitive with Amazon,与亚马逊竞技,
138and actually successfully grow in scale.并在规模上成功增长
139And I think you've said this,我想你说过
140you've talked about this a lot.你说过很多次了
141Given this moment in time that we exist in,鉴于我们存在的时刻
142great art and great technology need to work伟大的艺术和伟大的技术需要工作
143hand in hand together to effectuate the transition,携手实现过渡,
144and the overall business is in.整个生意都开始了
145Is there some things like concrete有些东西像混凝土
146about the Paramount Plus platform right now关于派拉蒙+平台 现在
147that you think is clearly substandard,你认为自己显然不合格,
148and how, I've heard you talk about如何,我听到你说
149the recommendation algorithm, right,推荐算法,没错,
150and how you think that could be better.以及你认为这样会更好
151Does having a better recommendation algorithm是否有更好的推荐算法
152really gonna bring in 10 million new customers真正会带来1000万新客户
153or make people spend an extra two hours a day或者让人们每天多花两个小时
154with your service?与你的服务?
155So you have to do two things.所以你得做两件事
156One, let's just talk about the asset一,我们来谈谈资产
157that we acquired and we inherited, right?我们获得和继承,对不对?
158Paramount, as it exists today,派拉蒙,因为它今天的存在,
159operates three streaming platforms,运行三个流体平台,
160three separate tech stacks on two different clouds,三个不同的技术堆积 在两个不同的云层,
161which is both inefficient and wildly expensive.这既低效又昂贵
162So if you actually said I'm gonna,如果你真的说我要...
163if I had unlimited resources, this is not how you.如果我有无限的资源, 这不是如何你。
164And for those who don't follow,对不随顺者.
165the three services are Paramount Plus,三个服务是派拉蒙加
166Pluto TV, and BG Plus.冥王星电视 还有BG Plus
167BG Plus,没错。
168So we're in the process right now所以,我们是在进行中
169of basically consolidating all of those基本上巩固所有这些
170onto a single stack,在一叠,
171which will both significantly improve两者都将大大改善
172the operational capabilities of the product.产品操作能力。
173And we're doing a lot to basically overhaul我们做了很多工作来进行大修
174every single aspect of the stack.堆叠的每一个方面。
175But also the more data that you obviously get in there,数据越多
176which is the more users,用户越多,
177the better you're gonna be able to recommend content.最好能推荐内容
178So we are definitely overhauling所以我们在整顿
179basically the product right now.基本上,现在的产品。
180But in addition to that,但除此之外,我还是要告诉你
181to me technology is really in service of the content,对我而言,科技确实在为内容服务,
182not the other way around.而不是反过来。
183And we're gonna make significantly more shows我们会做更多的演出
184at Paramount Plus.在派拉蒙加。
185We are investing in sports rights.我们正在投资于体育权。
186When you look at the acquisition of the UFC,当你看着UFC的收购,
187that is the largest sport这是最大的运动
188that is basically not shared between multiple platforms.这基本上不是多个平台共享的。
189And to basically, they have 100 million fans.基本上,他们有1亿粉丝。
190They've grown 25% from 2019 to date.他们从2019年至今已经增长25%.
191They grew at that level sitting behind a double paywall.他们在这个级别上成长 坐在双面墙后面
192So we think when you eliminate that double paywall,所以,我们想,当你去除 双薪墙,
193it's gonna open it up and make it much more accessible.它会打开它 让它更容易进入。
194{\fn华文楷体\fs20\bord1\shad1\1cHE0E0E0\2cH000000}你打的一張紙
195is what a Paramount Plus subscription is.是一个派拉蒙加订阅。
196And then basically those 100 million fans然后基本上那1亿粉丝
197are gonna be able to get access to everything they love.就能接触到他们爱的一切
198And in addition to that,除此之外,
199when you look at the overall sports strategy,当你观察整个运动策略时,
200which cannot be more important to us,这对我们很重要
201Paramount had a really strong派拉蒙有一个很强壮的
202fall and spring sports calendar,秋天和春季运动日历,
203but really light in the summer.但夏天真的很轻。
204You have football in the fall,你秋天有足球比赛
205you have March Madness in the spring.春天有三月疯人院
206You have some golf.你有一些高尔夫球。
207You have the Masters,你们有法师
208which we're incredibly proud to be partners with.我们非常自豪地成为合作伙伴。
209And now with UFC, we have a year long sports strategy.现在有了UFC,我们有一年的体育战略。
210And that in addition to all of the new originals除了所有的新原创作品
211that we're gonna be making for P Plus,我们准备做P+,
212there's gonna be more content,会有更多的满足,
213there's gonna be a better tech product.会有更好的技术产品
214That's gonna yield additional engagement and scale.这会得到更多的接触和规模。
215So I have a follow up on that,所以我有后续消息
216but I'm curious, because you mentioned Pluto.但我很好奇 因为你提到了冥王星
217You've talked a lot about combining the backend.你说过很多合并后端的事
218How likely is it that you just combine all those services你把这些服务结合起来的可能性有多大?
219into one consumer facing app,变成一个面对应用的消费者,
220where if you wanna watch Pluto,如果你想看冥王星的话,在哪里?
221you're just going to Paramount Plus?你只是要去派拉蒙加吗?
222So right now we're basically combining the backend.所以,现在我们基本上结合了后端。
223It's certainly something we've discussed and explored,这肯定是我们讨论和探索过的
224but not something we're planning to do right now.但不是我们现在要做的事
225Got it.明白吗?
226And you're in the fun, spending money,而你在乐趣,花钱,
227and you're showing people you're here你在向人们展示你在这里
228to reinvigorate the company phase.重振公司阶段。
229When does the less fun part?什么时候才有趣?
230So look, one of the things所以看,一个东西
231that I think is actually important is我认为这其实很重要
232this business can be operated a lot more efficiently这个企业可以更高效地运作
233than it was operated in the past.而不是它在过去运行。
234And we've obviously announced two billion dollars我们显然已经宣布了20亿美元
235in obviously run rate synergies.很明显,运行速度的协同。
236We've said we're going to meaningfully,我们说过我们会有意义
237obviously exceed those targets.明显超过了那些目标。
238And from our perspective,从我们的角度来看
239we intend to do that as quickly as possible.我们打算尽快这样做。
240So that we can basically get that behind us这样我们就可以把事情解决掉
241and then have the entire team just building for the future.然后让整个团队为未来而建设
242So does that, do cuts start before the end of the year?那么,削减是否始于年底前?
243I, you know I can't answer that question.我,你知道我不能回答这个问题。
244Let's go to a couple other questions我们再问几个问题
245you probably can't answer.你可能无法回答。
246We're going there already.我们已经去那里了。
247All right, all right.好吧,没事。
248Have you made an offer yet for Warner Brothers Discovery?你给华纳兄弟发现公司发了价吗?
249All right, are we talking about tennis?好吧,我们说的是网球吗?
250We'll get to tennis at the end.我们最后去打网球
251I already, I don't know if you saw it,我已经不知道你有没有看到
252I asked Greg Peters who is better at tennis,我问格雷格・彼得斯谁更擅长网球,
253him or Bill Gates.他或比尔盖茨。
254If you can probably answer that question, he dodged.如果你能回答这个问题,他就躲开了。
255But.不过...
256The honest answer, I actually can't answer that question.诚实的回答,我实际上无法回答这个问题。
257I've never seen either of them play tennis我从没见过他们俩打网球
258so I don't feel equipped to be able to do so.所以我觉得没有这个能力
259Let's go back to the offer for Warner Brothers Discovery.复为华纳兄弟发现品.
260So look, we're a publicly traded company看,我们是一家公开交易的公司
261and I think we're not in a position我觉得我们没有地位
262to be able to comment on rumor or speculation of any kind.能够评论任何谣言或猜测
263Because there's a couple of rumors and speculations因为有一些谣言和猜测
264obviously out there in terms of what we may很明显,从我们可能得到什么
265or may not be doing.或可能不这样做。
266But look, what I can't comment on is people但我不能评论的是人
267that kind of understand our mindset, right?那种理解我们的心态,对不对?
268I actually think, ironically,我其实认为,讽刺的是,
269it was David Zasloff last year that said去年大卫·扎斯洛夫说
270consolidation of media business is important.巩固媒体业务很重要。
271And the way we approach everything is,而我们对待一切的方式是,
272first and foremost, what's good for the talent community?首先,对人才群体有什么好处?
273What's good for our shareholders in value creation?价值创造对我们的股东有什么好处?
274And what's good for basically storytelling at large?基本上讲故事有什么好处?
275And so from our standpoint,所以从我们的观点来看,
276whether we were approached any acquisition,有没有人接近我们
277I actually do think there's a lot of options out there其实我觉得外面有很多选择
278in terms of what actually might be actionable从实际可能可采取行动的角度来看
279in the near future.在最近的将来。
280We would approach that through the lens我们会通过镜头接近
281of wanting to make more, not less.想要赚更多,而不是更少。
282So because the natural conclusion,因为自然的结论
283if you were to merge with Warner Brothers Discovery,如果你要和华纳兄弟发现公司合并
284is you take two companies that combines,你是否要两家公司结合,
285I don't remember the content spent between the two of them,我不记得他们之间的内容
286but spend billions of dollars.但花费数十亿美元。
287And much as you're combining Skydance and Paramount,当你把Skydance和派拉蒙合并的时候
288you take money out, you would take money out there.你拿钱,你会拿钱在那里。
289Companies that merge don't tend to spend more money合并的公司不会花更多的钱
290on the other side of it.在另一边
291So what I would say, and again,所以,我要说什么, 再次,
292I'm not gonna comment on Warner Brothers Discovery,我不会评论华纳兄弟发现,
293but you said it when you talked about Paramount.但你在谈论派拉蒙的时候说了
294You actually need more content to yield more engagement.你其实需要更多的内容 产生更多的参与。
295And so we would actually wanna be in the business所以,我们真的想 在生意
296throughout whatever lens we were looking at无论我们看什么镜头
297of actually producing more, more movies,制作更多的电影
298more television series, more to get to scale,更多的电视连续剧, 更多的到规模,
299because you need that content,因为你需要那内容,
300you need that great storytelling to yield engagement.你需要一个伟大的故事 来让订婚。
301And from that standpoint, we're also in the business,从这个角度看,我们也在做生意
302first and foremost, of creating long-term value creation.首先,创造长期价值。
303And one of the things I hope we've proven,我希望我们能证明一件事
304obviously with our family,显然与我们的家人,
305is we are in the business of building long-term value我们是在建设长期价值
306for shareholders, and I think we've done that successfully.股东,我认为我们已经成功做到这一点。
307You mentioned there are a lot of other things out there你说过外面还有很多事情
308that could be actionable.这可能是可以采取行动的。
309What else is on the list?名单上还有别的吗?
310Same thing, I can't comment on it.同样的事情,我不能评论它。
311I'll do one more.我再来一次
312So we were told that you actually made an offer所以我们被告知你实际上做了一个报价
313for Warner Brothers Discovery that was rejected.对于华纳兄弟发现 被否决。
314Same answer.同样的答案。
315It seems like most people think,似乎大多数人认为,
316I promise it's not the same question,我保证这不是一个问题,
317it's a bridge to something else.这是通往别处的桥梁
318Most people think that you guys are the only ones大多数人认为你们是唯一一个
319who can get that deal done.谁可以完成交易。
320And one of the reasons is because of the relationship原因之一是关系
321between your father and the current administration.在你父亲和现任政府之间
322How would you characterize the relationship你怎么形容这段关系
323between your family and the president at the moment?你的家人和总统之间吗?
324Great question, I think we have a good relationship问得好,我觉得我们的关系很好
325with the administration.与行政部门。
326And look, I think if you look to that,你看,我想如果你看这一点,
327I do believe other things that have been rumored about我确实相信其他的传闻
328are very large-scale players that could potentially create有可能创造出
329monopolies, obviously, in the ecosystem.显然,生态系统中的垄断。
330And again, I think when you look at the lens再说一遍,我想当你看着镜头
331of consolidation for us, I'll keep going back to it,为了巩固我们, 我会继续回去,
332it's always how do you create long-term value creation?它总是如何创造长期的价值创造?
333How do you put yourself in the position你怎么把自己放在这个位置
334to produce more content, not less?生产更多的内容,而不是更少?
335And how do you ultimately build something最终如何造出一些东西
336that is better for the consumer?这对消费者更好?
337Not opportunities that will create things不是创造事物的机会
338like too much pricing power.喜欢太多定价能力。
339And I think if you look at our business,我想如果你看看我们的生意
340the, I hear it all the time,我总是听到
341the notion of going to seven different apps前往七个不同的应用程序的想法
342is not the greatest experience不是最伟大的经验
343from the consumer's point of view.从消费者的观点。
344And I think what we look for is really我觉得我们要找的是真正的
345how do we serve the consumer?我们如何为消费者服务?
346How do we serve the talent community我们如何为人才服务
347who we are so grateful for the fact我们非常感激他
348that they have really embraced us since this acquisition他们从这次收购开始就一直拥抱我们
349and how do we create long-term value for shareholders?我们如何为股东创造长期价值?
350Those are gonna be the lens这些是镜头
351in which we always approach everything.我们总是在其中接近一切。
352And what I'm, and I think we have the capital and resources而我是什么, 我认为我们有资本和资源
353to be opportunistic when those opportunities arrive.当机会到来时,
354And we do have a good relationship.我们的关系确实很好
355So one opportunity you took and you mentioned earlier所以,一个你抓住的机会 你提到之前
356was buying the free press.购买了自由的媒体。
357The track record of big media companies like Paramount派拉蒙等大媒体公司的纪录
358buying digital media companies like the free press购买数字媒体公司如自由新闻
359is abysmal, at least over the last several years.至少在过去的几年里 情况很糟
360So why are you buying this company那你为什么买这家公司
361and what was the thought behind it?背后有什么想法吗?
362Absolutely, so one, what our goal is in news绝对,所以我们的目标就是新闻
363is we wanna become the most trusted destination我们想要成为最信任的目的地
364in news media, that is our goal.在新闻媒体,这是我们的目标。
365And I don't think it's a controversial thing我觉得这没什么争议
366to say right now that the civil discourse说到现在的民间话语
367that currently exists is not in a great place.目前存在的情况并不理想。
368And we basically believe in all the things我们基本上相信一切
369that the free press believed in,自由的媒体信仰,
370which is the, we wanna speak to the 70% of the audience我们想跟70%的观众谈谈
371that identifies themselves as center left to center right.将自己定位为左中右中
372We believe in the open exchange of ideas我们相信公开交换意见
373and then fundamentally presenting both sides然后从根本上呈现双方
374and allowing the audience to ultimately make最终让观众
375their determination about how they feel about it.他们决定如何看待它。
376But they're presented with the facts但他们被提出的事实
377and we think that the free press recognized我们认为自由的媒体承认
378some of the issues that have been occurring已经发生的一些问题
379and built a company as part of the solution to that problem.并建立了一家公司 作为解决这个问题的一部分。
380What issues are you referring to there?你指的是什么问题?
381The notion of really just saying说真的
382we wanna get back into the trust business,我们想回到信托业务,
383we wanna get back into the truth business.我们想回到真相大业
384And then in addition to that, when you look at news,此外,当你看新闻时,
385we have, I cannot properly express我们有,我无法正确表达
386how much respect and admiration多么的尊重和钦佩
387I have for the legacy of CBS News in 60 minutes.我有60分钟后CBS新闻的遗产
388It's remarkable.这很了不起。
389And, but also the company does not have a digital strategy.公司也没有数字战略
390And one of, which is why the free press其中一个,这就是为什么新闻自由
391was a critical part of that acquisition,是这次收购的关键部分,
392because you need to be able to meet people where they are.因为你需要能够 满足人们在那里。
393I'm just curious though, isn't it remaining independent-ish?我只是好奇,它是不是保持独立?
394So basically the free press will obviously stay所以,基本上 自由的媒体显然会留下来
395in the digital landscape in which they're going towards,在他们走向的数字景观中,
396but I also think when you talk about meeting people但我也认为当你谈论 与人见面
397where they are, that's in broadcast news.他们在哪里,这是在广播新闻。
398That's obviously on the free press's website,这显然在自由新闻网站上,
399that's in podcasts.这是播客。
400But that's also eventually gonna be in direct to consumer.但是,这也最终会 直接与消费者。
401And we do wanna actually build a home in the DTC platform,我们确实想在DTC平台上建个房子
402which to my knowledge, our competitors are not doing,据我所知,我们的竞争者不这样做,
403where you can actually go get all of that在那里你可以 真正去得到这一切
404in a digital environment, direct to consumer,在数字环境下,直接针对消费者,
405and the free press is an accelerant自由新闻是加速器
406to be able to accomplish that goal.能够实现这一目标。
407Doesn't CBS already have a digital news network?CBS还没有数字新闻网吗?
408They do, but we think that this basically accelerates是的,但我们认为这基本上是加速
409and supercharges it.并给它充电。
410So based on what you said,所以根据你说的
411you have a lot of respect for CBS News,你对CBS新闻很尊重
412but in bringing in someone to completely overhaul it,但是,通过请人来 彻底修改它,
413it would suggest that you thought这说明你认为
414that things weren't operating as well事情没有正常运转
415as they could have been.本来可以的
416How would you assess it, not just from a business standpoint,你如何评估,不只是从商业角度
417but from a content standpoint?但从内容的角度来看呢?
418Do you feel like the news that they were putting out there你感觉像他们播的消息吗?
419was where you want it to be?你想放在哪里吗?
420Do you think there are things你认为有东西
421they could be doing better or worse?他们可能会做得更好还是更糟?
422So as I've kind of said this before,正如我以前说过的
423I'm not gonna be in the position我不会在位置上
424of ever making political statements.曾经发表政治声明。
425Like we're an entertainment company first.就像我们是娱乐公司一样
426And we have the viewpoint of,我们的观点是,
427if you're breathing, you're our audience.如果你有呼吸, 你是我们的观众。
428And we basically, and so from that standpoint,基本上,从这个角度看,
429we want to entertain our audiences first.我们想先招待观众
430What I will say, and I've said this,我会说什么,我已经说过,
431and I said this in a letter我在一封信里说
432I sent out to the team earlier this week,我本周早些时候就派队去的
433is that I do believe that this is an opportunity我相信这是一个机会
434when you look at where things sit,当你看着东西坐在哪里,
435that we wanna be able to get back to a place我们想回到一个地方
436where everyone can have dialogue,在那里,每个人都可以进行对话,
437we believe in civil discourse,我们相信民间言论,
438we believe in the open exchange and debate of ideas我们相信公开交换意见和辩论
439is how you get to the right answer.这就是你如何得到正确的答案。
440And we think that there is a responsibility with news我们认为新闻有责任
441to make sure that you are promoting that.以确保你正在促进这一点。
442But at the end of the day,但到头来,
443it's always up to the viewer and the audience to decide.总由观众和观众决定.
444And we're in the business of first and foremost,我们首先要处理的事情
445earning their trust.赢得他们的信任。
446And that is done over time.这项工作是随着时间的推移进行的。
447And we hope that we're gonna work really hard我们希望我们能努力工作
448to earn our audience trust every day.每天赢得观众的信任
449You can understand though why你可以理解为什么
450when you're talking about restoring trust当你在谈论恢复信任时
451and speaking to everyone,和每个人说话,
452you put someone in Barry's background你让某人进入巴里的背景
453primarily as an opinion columnist, right?主要是当意见专栏作家,对吧?
454She's not a kind of dyed in the wool news reporter.她不是那种染色 在羊毛新闻记者。
455And there are gonna be people at CBS NewsCBS新闻会有人的
456and there have been a lot of people outside of,外面有许多人
457journalists outside of CBS News already已经是CBS新闻的记者了
458who are seeing very concerned他们非常关心
459because opinion and news are typically kept separate.因为舆论和新闻一般是分开的。
460And now you have kind of the editorial leader现在你有了编辑领导
461of this news group whose background is an opinion.这个新闻组的背景是意见
462Yeah, I mean, look, I'll continue to say the same thing.是啊,我的意思是,你看, 我会继续说同样的事情。
463Like I'm not gonna make a political statement.就像我不会发表政治声明
464I'm really not gonna do it.我真的不这样做。
465I'm not asking a political statement,我不是在要求发表政治声明
466but you can understand maybe why some of the staff但你可以明白 为什么有些员工
467is nervous or I'm sure you got you紧张,否则我肯定你得到了你
468and your team are already ready for there你们的团队已经准备好了
469to be a bunch of leaks over the next few weeks在接下来的几周里成为一帮泄密者
470of people who don't like whatever direction不喜欢任何方向的人
471it's going in.进去了
472Yeah, Lucas, what I think I said is like,是的,卢卡斯,我想我说的是,
473again, I'll keep going back to it.再说一遍,我会继续继续的
474I think if you look at the value system我想如果你看看价值系统
475that basically the free press has been operated under基本上,新闻自由是在
476really does align with the value system that we believe in,真正符合我们所相信的价值体系,
477which I also believe is in line我也相信这是排队的
478with the legacy of CBS News.与CBS新闻的遗产.
479And if you actually go to that,如果你真的去那个,
480I do believe there are areas where we collectively我相信有些地方我们集体
481can and will do better,能够而且将会做得更好,
482but I also have the utmost respect但我也非常尊重你 我非常尊敬你
483for the team that exists there.对于那里存在的团队。
484And again, I wouldn't judge us based on what I sit here再说一次,我不会根据我坐在这里的情况来评判我们
485and say today,并说今天,
486judge us basically over time审判我们基本上 随着时间的推移
487as we basically prove to that.我们基本上证明了这一点。
488I mean, you know, I mean, again,我的意思是,你知道, 我的意思是,再次,
489like this is gonna be one where we're gonna need像这样,这将是一个 我们需要的
490to demonstrate every single day以显示每一天
491that we're obviously earning people's trust.显然我们在赢得人们的信任
492I obviously deeply believe in the free press.我显然深信新闻自由。
493I believe in the team at CBS News我相信CBS新闻的团队
494and I believe we're gonna accomplish the goal我相信我们会实现这个目标
495of building that trusted destination news and media.建立可信赖的目的地新闻和媒体。
496You and Barry,你和贝瑞
497I don't know if this counts as politics for you,我不知道这对你来说是不是政治
498but you have a lot of common ground on a big issue,但你在一个大问题上有很多共同点
499which is Israel.这是以色列。
500And you have spoken publicly about it.而你已经公开谈论了这一点。
501Your company issued a statement expressing concern你的公司发表声明 表示担心
502about how some artists were speaking about it.关于一些艺术家是如何谈论它的。
503Why did you feel the need to speak out on that issue你为什么觉得需要直言不讳
504and how has the blowback been?情况如何?
505Yeah, so look,是啊,所以听着,
506just to go back to the statement that we made, right,回到我们所做的声明
507was very simply,很简单,
508we made a statement that was effectively discriminating我们做了一个声明 实际上是歧视
509based on where somebody is from is wrong.基于某人来自哪里是错误的。
510And I stand by that statement.我支持这一声明。
511In addition to that,除此之外,
512when you look at what's going on in the world,当你看着世界发生的一切
513the fact that we are effectively at a historic peace deal我们有效地达成了历史性的和平协议
514with hostages being returned home人质被送回家
515as early as this weekend or Monday,早在这个周末或星期一,
516I think that is a historic accomplishment我认为这是一个历史性的成就
517and one that we should all be happy一个我们都应该快乐的
518so that those hostages can get home to their families.这样人质就可以回家找家人了
519I believe that there was a piece about我相信,有一个关于
520sort of some employees of yours你的一些员工
521who were upset about the statement that you put out.他们因你所说的话而烦恼。
522And I'm just curious, have you heard from,我只是好奇,你有消息吗?
523and I know just from day-to-day life我从日常生活中知道
524that there are a lot of people in the talent community才艺界的人很多
525who feel a little bit differently感觉有点不同
526about this subject than you do.关于这个话题,你做的。
527Have you heard from any of them?你有他们的消息吗?
528Has there, you know?有吗?
529So obviously I saw that piece.显然我看到了那块
530And look, we believe in the First Amendment.我们相信第一修正案
531They are 100% entitled to their opinion.他们100%有权发表意见。
532We're entitled to ours.我们有权拥有我们的权利。
533And then no,然后没有
534we haven't heard from anybody else directly.我们没有从其他人那里直接听到。
535Got it.明白吗?
536We haven't talked about your dad at all,我们根本没谈你爸
537who is the biggest shareholder in your company,他是你公司的最大股东
538I believe, or one of.我相信,或其中一个。
539Yeah, absolutely.当然
540The deal that you don't want to talk about你不愿谈的交易
541that you might do would also be thanks in part你可能做的 也会部分感谢
542to his largest.为他最大的。
543What advice has he given you about running a big company他对你经营大公司有什么建议?
544and what is the relationship between the two of you like?你们俩是什么关系?
545So look, my father and I couldn't have所以看,我父亲和我不可能
546a better relationship.一个更好的关系。
547We talked just about every day or every other day.我们只谈了一天或一天。
548You know, look, he's a pretty phenomenal mentor.你看,他是一个相当惊人的导师。
549And I think, you know,我觉得,你知道,
550I think especially when you look at it我觉得特别当你看的时候
551from a shareholder capacity,股东资格,
552I think he has about as good of a track record我觉得他有那么好的记录
553as you can get for actually creating value.用于实际创建值。
554If you look at the growth of Oracle this year如果你看今年甲骨文的成长
555across everything he's done in our businesses他对我们生意所做的一切
556and as well as, you know,还有,你知道,
557our stock has obviously also performed since we closed.我们的股票显然也完成了 因为我们关闭。
558And so, you know, from that standpoint,所以,从这个角度看,
559you know, he is focused on how do we maximize value你知道,他专注于 我们如何最大化价值
560for our shareholders.我们的股东。
561I think he's one of the best in the world at doing that.我认为他是世界上最擅长的
562And I think that's a voice that everyone我想这是每个人的声音
563should be really happy about the fact这件事应该很快乐
564that that's obviously, you know,这很明显,你知道,
565helping to guide and steer the company.帮助引导和引导公司。
566So from that standpoint, and look,所以从这个角度看,
567the other thing I would say is, you know,我想说的是,你知道,
568I've had phenomenal mentors that I'm grateful to,我有过惊人的导师 我很感激,
569you know, including Steve Jobs and David Geffen.包括史蒂夫·乔布斯和大卫·吉芬
570And honestly, I'm grateful for everything老实说,我感激一切
571I've been able to learn from them.我从他们那里学到了东西
572And we couldn't have a better relationship.我们没有更好的关系了
573And when you say guide and steer,当你说引导和引导,
574so are you like, how often is,所以,你喜欢, 多久是,
575you talk to your dad every day,你每天都跟你爸说话
576you're talking about the company every day?你每天都在谈论公司?
577Like, is he, I think a lot of people who work there喜欢,他是,我认为很多人 谁在那里工作
578want to know, right?想知道,对不对?
579Like, is ultimately, you know,就像,最终,你知道,
580Larry Ellison怎么会在派拉蒙?
581So look, I run the company day to day.你看,我每天经营公司。
582Make no mistake about that.这点不要错
583He is the largest shareholder in the business.他是企业的最大股东。
584And I think what's important for everybody to know我想对每个人都很重要
585is the way he approaches this is,他就是这样对待的,
586how do we maximize value for our shareholders?我们如何最大限度地提高股东的价值?
587And he's exceptional at that.他非常特别
588Given the amount of money这么多钱
589that you guys have at your disposal,你们可以支配的,
590you mentioned shareholders.你提到股东。
591Like, why not just take the company private?喜欢,为什么不只是 公司私人?
592So great question.问得好
593One, we actually think it's very, it's really simple.第一,我们实际上认为它非常,非常简单。
594It goes back to that question of value.它又回到了价值问题。
595We think there is actually more value and more opportunity我们认为实际上有 更多的价值和更多的机会
596in being a public company than being a private company.作为一家公营公司,而不是私营公司。
597And given, so your dad's, you've got Paramount.给,所以你爸爸的,你有派拉蒙。
598Your dad seems to be involved你爸爸好像也参与其中了
599in the new ownership consortium for TikTok in the US.在美国TikTok的新所有权集团中。
600You maybe have the Warner Brothers discovery deal.你也许有华纳兄弟的发现交易。
601What do you say to people?你对别人怎么说?
602You're going right to questions I can't actually answer.你正要回答我无法回答的问题
603No, no, but this is, I think you can answer this one.不,不,但这是, 我想你可以回答这个。
604What do you say to people who seem,你对看起来...
605who are concerned that there's just like an,他们担心有一样的,
606an Ellison slash Ellison Trump plot埃利森·埃利森·特朗普的阴谋
607to just like corner the media business?就像媒体生意的转角?
608You've got Elon with Twitter.你有伊隆的微博。
609No, I know where you're going.不,我知道你们要去哪里。
610Look, it's,听着,这是,
611under the headline of doing better,在做更好的标题,
612I can, I can only speak to, look.我可以,我只能说话,你看。
613I think I can speak to my personal state of mind, right?我想我可以谈谈我的个人状态,对不对?
614Is that fair?公平吗?
615Am I, am I permitted to do that?我被允许这么做吗?
616So what I can tell you is that conversation所以,我可以告诉你的就是那个对话
617has never once been discussed or brought up.从来没有被讨论或提起过。
618You know, when we basically approach things,你知道,当我们基本上接近事物,
619it is going back to always,它会回到永远,
620how do we create basically value for shareholders?我们如何为股东创造基本价值?
621And look, go back to what I've been doing你看,回到我一直在做的东西
622like the last 15 years of my life, right?就像我生命的最后15年,对不对?
623I mean, like this is, it's, sorry,我的意思是,像这样, 这是,对不起,
624I kind of look at this and I'm like, can we,我有点看这个,我想,我们可以,
625this is the last 20 plus years of my life not equate.这是我生命中最后20年的岁月
626And what I mean by that is,我的意思是,这是,
627I went to film school at USC, right?我在USC上过电影学校 对吧?
628I started when I,我开始的时候,
629I literally started in this business when I was 18 years old.我从18岁开始做这个生意
630I fell in love with movies我爱上了电影
631when I was literally a little kid.当我还是个孩子的时候
632And, you know, my mom and I would go to the movies我妈妈和我去看电影
633every single weekend.每个周末
634That's literally what we did without fail.这就是我们所做的事,没有失败。
635We went 52 weeks a year我们一年去52周
636and just saw anything that was playing.刚刚看到什么在玩。
637And, you know, we had a VHS collection of, you know,而且,你知道,我们有一个VHS集,你知道,
638at home where like me and my sister's idea在家里,像我和我妹妹的想法
639of like the greatest day on a Sunday was,就像星期天最棒的一天一样
640let's go watch all the Rocky movies back to back我们回去看洛奇的电影吧
641in one day or let's go watch the Star Wars trilogy.一天之内或者我们去看"星球大战"三部曲
642So I have literally loved this business所以我非常喜欢这行
643and love storytelling since I was a kid.我从小就喜欢讲故事
644I went to school for it.我是为了这个上学的
645I built Skydance and launched it in 2010.我建造了Skydance并于2010年推出.
646Really with the understanding that the disruption真正的理解是 破坏
647between the bridge that has been built已经建成的桥梁之间
648between Silicon Valley and Hollywood was gonna happen.在硅谷和好莱坞之间
649We saw that over 15 years ago.我们15年前就看到了。
650We built a company that was, you know,我们建立了一家公司, 你知道,
651the tip of the spear for that disruption刺破的矛尖
652on the content creation side在内容创建方面
653with one of our guiding thematics always being我们的指导主题之一总是
654where entertainment is heading, right?娱乐正走向何处,对不对?
655You know, the slate deal we did你知道,我们所做的交易
656where we got all of the Crown Jewels我们在那里得到了所有皇冠珠宝
657and Paramounts franchises without taking things和不带物品的派拉蒙人
658that are normally put into those kind of deals通常被投入到这种交易中
659was revolutionary at the time.当时是革命性的
660我们的第二辑 Grace和Frankie
661我们去了Netflix
662before House of Cards was released在卡片之家发行之前
663because we believed in the anything, anywhere,因为我们相信任何东西,任何地方,
664anytime and any device before it had been proven.随时随地 任何装置 之前已经证明。
665We've taken early bets into interactive and virtual reality我们早点下注了互动和虚拟现实
666and we took temple movies direct to consumer我们直接拍庙会电影给消费者看
667during a time period where we thought在这段时间里,我们想
668that that was the right thing to do.这样做是正确的。
669So from that standpoint, I have always loved所以从这个角度看,我一直喜欢
670and believed in this business.并相信这件事情。
671I love storytelling.我喜欢讲故事
672I believe in the value of basically entertainment我相信娱乐的价值
673and media and what these stories mean媒体和这些故事的意义
674and it's a privilege to get to tell them in our culture.我们有幸在文化中告诉他们
675And as it relates to news,至于新闻,
676which is the other part of the question you're asking,这是你问的另一个问题,
677we really do want to be in the trust business我们真的想做信托生意
678first and foremost.首先是
679We really do want to talk to that 70% of the audience我们真的想跟70%的观众谈谈
680and we want to get back to having我们想要回到拥有
681that level of civil discourse.那种程度的民间言论。
682So none of those things that have been talked about所以,这些事情 已经谈论
683have ever been discussed曾经讨论过
684inside of my relationship with my dad.我和我爸的关系
685On the tech front,在技术方面,
686because you talk about that kind of seeing the friction因为你在谈论看到摩擦
687between Hollywood and Silicon Valley early,在好莱坞和硅谷之间的早期,
688the other sort of big boogeyman in the news right now is AI.现在新闻里另一个大怪物是AI
689What is your perception of Sora?你对苏拉的看法是什么?
690Are you guys opting out of your product being in there?你们在选择退出你们的产品吗?
691How are you thinking about using AI?你想用人工智能吗?
692Yeah, so I'd say two things to that, right?是啊,所以我会说两件事,对不对?
693Like fundamentally, we're in the business根本上说,我们是做生意的
694of building, creating, and protecting建设、创造和保护
695value of intellectual property.知识产权的价值。
696So we've been in that business,所以我们一直在做这个生意,
697we always continue to be in that business.我们总是在做这个生意。
698Look, there's a really healthy debate around inputs你看,有一个非常健康的辩论 关于投入
699that I don't really want to get into我真的不想进去
700because we don't have enough time.因为我们没有足够的时间。
701But I think when you look at the outputs,但我想当你看产出时
702those need to be protected.这些需要保护。
703Copyright basically needs to be protected版权基本上需要保护
704on the outputs of those businesses.这些企业的产出。
705But what I would also say is,但我也会说,
706as an industry, we do need to embrace technology.作为一个行业,我们确实需要接受技术。
707And I think if you look at artificial intelligence,我认为如果你看看人工智能
708there are several areas to where AI有几个领域是AI
709is gonna impact our business.将会影响我们的生意。
710And I actually think it's important to do it我其实认为这样做很重要
711in a way that is responsible,以负责的方式,
712that is fundamentally a tool for artists.这基本上是艺术家的工具。
713So I'll go back to a Pixar story所以我会回到皮克斯的故事
714and forgive the semi-long answer to this,并原谅这个半长的答复,
715but I'll go to this as one that I happen但我会做为我所做的事
716to be able to live through.能度众生.
717I remember basically when Steve and John Lassiter我基本上记得史蒂夫和约翰・拉西特
718basically built Pixar, the attack on them at the time基本上建造了皮克斯,当时攻击他们
719was that they didn't like animators他们不喜欢动画师
720and they didn't like the media of animation.他们不喜欢动画的媒体
721Which when you talk to either John or Steve,当你跟约翰或史蒂夫说话时
722John who was a classically trained Walt Disney animator,约翰是一个古典训练的 华特迪士尼动画师,
723they loved storytelling, they loved animation.他们喜欢讲故事 他们喜欢动画
724What they said was, we are just giving the artists他们说,我们只是给艺术家
725a new pencil to actually enable them to draw新的铅笔可以让他们实际绘制
726and create something they've never been able创造出他们从未有过的东西
727to create before.来创造之前。
728And I think the reality is,我认为现实是,
729is much like when James Cameron in 1992和1992年詹姆斯·卡梅隆一样
730basically started doing digital comps基本上开始做数字计算
731as opposed to optical comps,而非光学计算,
732and that was a controversial thing at the time as well,这在当时也是个有争议的问题,
733I do think you are in one of these inflection point moments我确实觉得你正处在其中的一瞬间
734where the software CPU pipelines are going to start将启动软件 CPU 管道
735to be augmented or replaced by model-driven GPU pipelines.由模型驱动的GPU管道加以扩充或取代。
736And there's a responsible way to do that有个负责任的方法
737and there's an irresponsible way to do that.并有一个不负责任的方法做到这一点。
738We're going to err on the side of basically partnering我们会错在伙伴关系的一边
739with that technology to do it in a way以这种技术的方式
740that we think is good for artists.我们认为对艺术家有好处
741My last question is a short one我最后一个问题是一个很短的问题
742so that the folks in the back don't kill me.这样后面的人就不会杀了我
743Who's a better pilot, you or Tom Cruise?你还是汤姆·克鲁斯?
744Yeah, I'm not.不,我没有。
745I'm not.我没有。
746I'll plead the fifth on that one.我会在那个案子上申辩
747I'll plead the fifth on it.我将申第五论.
748No, look, what I'll say is,不 听着 我要说的是
749Tom is an exceptional pilot.汤姆是个出色的飞行员
750Like I'll actually say,就像我会说,
751I started flying when I was 13 years old我13岁时就开始飞了
752and by the time I was 20,在我20岁的时候
753I was one of the top 10 aerobatic pilots in the country.我是全国十大气囊飞行员之一
754So literally like flying air shows所以,从字面上来说,就像飞行的空气显示
755like 300 miles an hour, 15 feet off the ground.就像每小时300英里 离地面15英尺
756So that was a wonderful chapter in my life.那是我一生中最美好的一页
757But I think the training that he did但我认为他做的训练
758to be able to do the sequences in Mission Impossible,无法完成任务序列
759the fact that he captured all of that filming他抓住了所有拍摄过程
760在Top Gun Maverick的镜头中,
761for me, he's just the gold standard对我来说,他只是金本位
762and I have nothing but the utmost admiration我只有最钦佩的
763and respect for him.并尊重他,
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