TED演讲：五步助你打造令你满意的个人品牌
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | Whether you realize it or not, you have a personal brand. | 无论你是否意识到, 你有一个个人品牌。 |
| 0:03 | If I looked you up on Google | 如果我在谷歌上找到你的话 |
| 0:04 | and didn't find anything about you | 却一无所获 |
| 0:06 | on the first page of results, that's your personal brand. | 在结果的第一页, 这是你的个人品牌。 |
| 0:09 | If I found an out-of-date LinkedIn profile | 如果我找到过时的LinkedIn简介 |
| 0:11 | or a bunch of random social media posts, | 或一堆随意的社交媒体文章, |
| 0:14 | that too is your personal brand. | 这也是你的个人品牌。 |
| 0:20 | People tend to think about a personal brand | 人们总想着个人品牌 |
| 0:22 | as bragging, self-promotion, and all about yourself, | 作为吹嘘,自我促进, 和所有关于你自己, |
| 0:26 | but it's actually something much more important. | 但其实这是更重要的事 |
展开字幕全文（156 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Whether you realize it or not, you have a personal brand. | 无论你是否意识到, 你有一个个人品牌。 |
| 2 | If I looked you up on Google | 如果我在谷歌上找到你的话 |
| 3 | and didn't find anything about you | 却一无所获 |
| 4 | on the first page of results, that's your personal brand. | 在结果的第一页, 这是你的个人品牌。 |
| 5 | If I found an out-of-date LinkedIn profile | 如果我找到过时的LinkedIn简介 |
| 6 | or a bunch of random social media posts, | 或一堆随意的社交媒体文章, |
| 7 | that too is your personal brand. | 这也是你的个人品牌。 |
| 8 | People tend to think about a personal brand | 人们总想着个人品牌 |
| 9 | as bragging, self-promotion, and all about yourself, | 作为吹嘘,自我促进, 和所有关于你自己, |
| 10 | but it's actually something much more important. | 但其实这是更重要的事 |
| 11 | It's your reputation. | 这是你的名声。 |
| 12 | In other words, it's how people perceive you, | 换句话说,这是人们如何看待你, |
| 13 | your friends, colleagues, or the general public, | 你的朋友,同事,或公众, |
| 14 | and it's what people think about you | 这就是人们对你的看法 |
| 15 | when they hear your name, | 当他们听到你的名字, |
| 16 | as well as what people say about you | 以及人们对你说的话 |
| 17 | when you're not in the room. | 当你不在房间里。 |
| 18 | In our connected world, every single one of us | 在我们互相连接的世界里 我们每一个人 |
| 19 | has a personal brand, whether we like it or not. | 无论我们喜不喜欢 都有个人品牌 |
| 20 | This is because whenever we engage with people | 因为每当我们与人接触 |
| 21 | both in person and online, that's every interaction | 无论是亲自还是在线, 每一个互动 |
| 22 | or everything we post, upload, or comment on, | 或者我们发布、上传或评论的一切 |
| 23 | we're creating a reputational narrative about ourselves. | 我们正在创造一个名声的自我叙事。 |
| 24 | Your reputation is already out there. | 你的名声已经出来了 |
| 25 | The question is, do you wanna be the one | 问题是,你想成为一个 |
| 26 | who's driving and shaping this story, | 谁是驱动和塑造这个故事, |
| 27 | or do you want chance or algorithms to be doing it for you? | 还是你想要机会或算法为你做? |
| 28 | I think most people would agree | 我觉得大多数人都会同意 |
| 29 | that they wanna take control, and what this means | 他们想要控制, 这意味着什么 |
| 30 | is we need to make some very intentional decisions | 我们需要做出一些非常有意的决定 |
| 31 | so our brand stays in our hands. | 所以,我们的品牌留在我们手中。 |
| 32 | Let me walk you through five key steps | 我带你走五个关键步骤 |
| 33 | to building a strong personal brand | 建立强大的个人品牌 |
| 34 | in a way that feels good. | 一种感觉不错的方式。 |
| 35 | First, you need to figure out what your goal is. | 首先,你需要弄清楚 你的目标是什么。 |
| 36 | Let's start by answering a foundational question. | 我们先回答一个基础问题 |
| 37 | What do you want your personal brand to help you accomplish? | 你想要你的私人品牌帮助你完成什么? |
| 38 | Are you looking to change jobs | 你想换工作吗? |
| 39 | or transition into a new industry? | 或者向一个新的行业过渡? |
| 40 | And you need your brand to reflect a new skillset? | 你需要你的品牌来反映一个新的技能? |
| 41 | Maybe you're looking to get a promotion | 也许你想升职 |
| 42 | at your current organization, | 在你现在的组织, |
| 43 | and you need everyone to know all the amazing things | 你需要每个人都知道所有奇妙的事情 |
| 44 | that you've accomplished in your career. | 你事业中的成就 |
| 45 | Or maybe you're launching a new business | 或者你开始新的生意 |
| 46 | and you wanna build your brand around the products | 你想在产品周围打造你的品牌 |
| 47 | or services that you're offering. | 或者你所提供的服务。 |
| 48 | Whatever your goal is, write it down and make it specific | 不管你的目标是什么,写下来,写清楚 |
| 49 | so that you're working towards a clear outcome. | 所以,你正在争取一个明确的结果。 |
| 50 | Next, you wanna get clear on what you wanna be known for. | 接下来,你想清楚 你想成为名人。 |
| 51 | In other words, how do you want people to describe you | 换句话说,你希望人们如何描述你 |
| 52 | as a professional? | 作为专业人士? |
| 53 | Start by answering the question, so what do you do? | 先回答问题,你做什么? |
| 54 | And I'm not just talking about your job title. | 我不只是在谈论你的职称 |
| 55 | Are you a teacher who focuses | 你是专注的老师吗 |
| 56 | on social and emotional learning? | 社交和情感学习? |
| 57 | Or maybe you're a project manager who is reliable | 或者你是个可靠的项目经理 |
| 58 | and always gets things done on time. | 总是按时完成 |
| 59 | Or maybe you're an artist who makes beautiful ceramic pots | 或者你是一个艺术家 谁制造美丽的陶瓷壶 |
| 60 | from natural materials. | 从天然材料。 |
| 61 | What you wanna do is dig deeper into the what, | 你想做的是深入调查 |
| 62 | how, and why behind your work | 如何,为什么你的工作背后 |
| 63 | so you can make it concrete and easy to remember. | 这样你就可以把它 具体和容易记住。 |
| 64 | Just make sure to lead with something | 只要确保领先的东西 |
| 65 | that doesn't cause confusion. | 这不会引起混乱 |
| 66 | For example, I once coached someone | 比如,我曾经教过别人 |
| 67 | who called herself a death midwife, | 她自称是死产者, |
| 68 | which no one understood. | 这是没有人理解的。 |
| 69 | But when she started introducing herself | 但当她开始自我介绍 |
| 70 | as a grief counselor who works with families | 做一个为家人工作的悲伤辅导员 |
| 71 | during a time of loss, all of a sudden, everyone got it. | 突然间,每个人都得到了它。 |
| 72 | If you're stumped, think about how you can stand out | 如果你被砍了 想想怎么突出 |
| 73 | from the crowd in your industry. | 从你的行业的人群。 |
| 74 | What are the things that make you unique? | 是什么让你独一无二? |
| 75 | Are there specific talents and expertise | 是否有特定的才能和专门知识 |
| 76 | that you've acquired in your career? | 你职业生涯中获得的? |
| 77 | What do you know more about than most people? | 你比大多数人更了解什么? |
| 78 | Sit down and make a list, | 坐下来列个清单 |
| 79 | and you might start to surprise yourself | 你可能开始惊讶自己 |
| 80 | about all the things you know. | 关于你所知道的一切。 |
| 81 | Now, let's think about the audience | 现在,让我们想想观众 |
| 82 | you wanna share your personal brand with. | 你想分享你的个人品牌。 |
| 83 | The reality is your personal brand is not about you. | 现实是你个人的品牌与你无关 |
| 84 | It's about the people you wanna educate | 是关于你想要教育的人 |
| 85 | with the skills, knowledge, and value you can provide. | 拥有你所能提供的技能、知识和价值。 |
| 86 | Who you decide to focus on should be based on two things, | 你决定专注于谁 应该基于两件事, |
| 87 | the goal of your personal brand | 你个人品牌的目标 |
| 88 | and the people who can best benefit | 和最能受益的民众, |
| 89 | from your unique talents and skills. | 从你独特的天赋和技能。 |
| 90 | So spend some time thinking about these two questions. | 所以花点时间考虑这两个问题。 |
| 91 | Who can most gain from what you have to share? | 谁能从你必须分享的东西中获得最大的利益? |
| 92 | And how exactly can you see yourself helping them? | 你怎么会看到自己帮助他们? |
| 93 | Here's where it all starts to come together. | 在这里,一切都开始 在一起。 |
| 94 | Let's pull all your answers into a single mission statement | 让我们把所有的答案 在一个任务说明 |
| 95 | that describes who you are, what you do, | 这说明你是谁,你做什么, |
| 96 | who you do it for, and the transformation | 你为谁做, 和转变 |
| 97 | you can create in people's lives. | 你可以在人们的生活中创造。 |
| 98 | Let's take the example of the teacher. | 以师为例. |
| 99 | My name is Alma, and I'm a third grade teacher | 我叫阿尔玛,我是三年级老师 |
| 100 | who specializes in social and emotional learning. | 他们专门从事社会和情感学习。 |
| 101 | I work with students to teach them the skills | 我和学生一起工作 教他们技能 |
| 102 | for fostering empathy and compassion | 促进同情和同情 |
| 103 | so they can thrive and contribute to a more caring world. | 这样他们就能兴旺起来,为更加关爱的世界作出贡献. |
| 104 | Let's take the project manager. | 让我们带项目经理。 |
| 105 | My name is Jennifer, and I'm a project manager | 我叫詹妮弗 我是项目经理 |
| 106 | for a sustainable fashion company. | 一个可持续的时尚公司。 |
| 107 | I work with teams across different departments | 我与不同部门的团队合作 |
| 108 | to plan, organize, and direct innovative marketing campaigns | 规划、组织和指导创新营销运动; |
| 109 | that engage customers while also increasing brand loyalty. | 使顾客参与进来,同时提高品牌忠诚度。 |
| 110 | Mission statements are gonna look wildly different | 任务陈述会很不一样 |
| 111 | depending on who you are in your career. | 取决于你职业生涯中是谁 |
| 112 | But whatever your mission statement is, | 但不管你的任务说明是什么 |
| 113 | write it down and put it somewhere prominent. | 把它写下来 放在突出的地方 |
| 114 | You can use it to make decisions | 你可以用它做决定 |
| 115 | about how you speak about yourself | 关于你如何谈论自己 |
| 116 | when you first meet someone | 当你第一次遇见某人 |
| 117 | to the communities you wanna share it with. | 给社区,你想分享它。 |
| 118 | Let's start building your personal brand online. | 开始在线建设个人品牌. |
| 119 | There are two key personal branding assets | 有两个关键的个人品牌资产 |
| 120 | you should think about developing, | 你应该考虑发展, |
| 121 | a personal website and social media. | 一个个人网站和社交媒体。 |
| 122 | What's so important about a personal website | 个人网站有什么重要 |
| 123 | is that it allows you to take full control | 让你完全控制 |
| 124 | over your online reputation. | 在你的网络名声。 |
| 125 | It offers the most flexibility in sharing your brand | 它为分享你的品牌提供了最大的灵活性 |
| 126 | and value to others in a much deeper way | 以更深的方式对他人的价值 |
| 127 | 而非恢复或链接In profile。 | |
| 128 | People wanna work with others they like, know, and trust, | 人们想和他们喜欢,知道,信任的人一起工作, |
| 129 | and your personal website provides you an opportunity | 而您的个人网站为您提供了一个机会 |
| 130 | to share more about your personality through photos | 通过照片分享更多关于你的个性 |
| 131 | as well as more about your career and life story. | 还有更多关于你的事业和生活的故事 |
| 132 | This in turn will differentiate you | 这反过来又会区分你 |
| 133 | from others in your industry. | 从别人的行业。 |
| 134 | Social media is also a great way to share your personal brand | 社交媒体也是分享你个人品牌的好办法 |
| 135 | with the audience you're looking to connect with. | 与观众 你期待连接。 |
| 136 | However, I suggest trying not to be on every platform. | 然而,我建议不要在每一个平台上。 |
| 137 | Pick one that aligns with your goals | 选一个符合你目标的人 |
| 138 | as well as where your audience spends most of its time. | 以及大部分时间的观众 |
| 139 | If you're an artist or creative, Instagram is a great fit. | 如果你是一个艺术家或创意,Instagram是一个伟大的适合。 |
| 140 | If you work in a more corporate environment, | 如果你在更公司的环境中工作 |
| 141 | Linked In是你想要的地方。 | |
| 142 | When posting, focus on being helpful to others. | 张贴时,注重帮助他人. |
| 143 | Share interesting articles relevant to your industry, | 分享与你行业相关的有趣文章, |
| 144 | post ideas or opinions that can benefit colleagues, | 发表有益于同事的想法或意见, |
| 145 | and like or comment on posts shared | 和类似或评论共用员额 |
| 146 | by the people you follow. | 以你们所追随的人发誓, |
| 147 | The key is to always engage in a way | 关键是始终以某种方式参与 |
| 148 | that both reinforces your personal brand | 两者都加强了你的个人品牌 |
| 149 | while also bringing value to others. | 同时也为他人带来价值。 |
| 150 | Look, I know this may all sound a bit intimidating, | 我知道这听起来有点吓人 |
| 151 | but try to think of this branding process | 但试着想想这个品牌化的过程 |
| 152 | as an opportunity for personal growth. | 作为个人成长的机会。 |
| 153 | It's your chance to dig deeper into who you truly are | 你有机会更深入地了解你的真实身份 |
| 154 | and who you wanna become. | 和你想成为谁。 |
| 155 | This in turn will provide you the clarity you need | 这反过来会给你提供 你需要的清晰度 |
| 156 | and how you can make your greatest impact in the world, | 如何在世界上产生最大的影响, |
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