熬过低谷期的3个核心法则！
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:04 | I snapped this photo of my daughter this summer | 我今年夏天拍了这张照片 |
| 0:07 | when we had the chance to hike together on our vacation in Colorado. | 当我们有机会一起在科罗拉多度假的时候 |
| 0:11 | I know you can't see her face, but I promise she's smiling. | 我知道你看不到她的脸 但我保证她在笑 |
| 0:16 | She is so glad she made it to the top of the mountain. | 她很高兴能到山顶 |
| 0:21 | But actually, the photo op almost didn't happen, | 但实际上,照片行动几乎没有发生, |
| 0:25 | because after starting out with incredible optimism and excitement | 因为从令人难以置信的乐观和兴奋开始 |
| 0:30 | and joining me on this hike, | 和我一起踏上这个旅程, |
| 0:32 | she quickly began to grow tired. | 她很快就开始累了。 |
| 0:36 | Her seven-year-old legs, after an hour of steep terrain, | 她七岁的腿,经过一个小时的陡峭地形, |
| 0:40 | had had all they could take, | 已经拥有了他们能带走的一切, |
展开字幕全文（220 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | I snapped this photo of my daughter this summer | 我今年夏天拍了这张照片 |
| 2 | when we had the chance to hike together on our vacation in Colorado. | 当我们有机会一起在科罗拉多度假的时候 |
| 3 | I know you can't see her face, but I promise she's smiling. | 我知道你看不到她的脸 但我保证她在笑 |
| 4 | She is so glad she made it to the top of the mountain. | 她很高兴能到山顶 |
| 5 | But actually, the photo op almost didn't happen, | 但实际上,照片行动几乎没有发生, |
| 6 | because after starting out with incredible optimism and excitement | 因为从令人难以置信的乐观和兴奋开始 |
| 7 | and joining me on this hike, | 和我一起踏上这个旅程, |
| 8 | she quickly began to grow tired. | 她很快就开始累了。 |
| 9 | Her seven-year-old legs, after an hour of steep terrain, | 她七岁的腿,经过一个小时的陡峭地形, |
| 10 | had had all they could take, | 已经拥有了他们能带走的一切, |
| 11 | and she was getting frustrated and teary-eyed, | 她变得沮丧和泪眼, |
| 12 | and I realized I needed to shift from hiking companion to cheerleader. | 我意识到我需要从徒步旅行的同伴 转向啦啦队长。 |
| 13 | I know you can do it. | 我知道你能做到这一点。 |
| 14 | I've actually been to the top of this mountain, | 我去过这山顶 |
| 15 | and we're almost there. | 我们快到了 |
| 16 | Of course, we can turn around if you need to, | 当然,我们可以转身 如果你需要, |
| 17 | but I think you're going to be glad that you made it. | 但我想你会很高兴 你做到了。 |
| 18 | She was really ready to give up, | 她真的准备放弃, |
| 19 | but then she scrambled up that last little ledge to the top, | 但后来她把最后的一扇窗子踩到顶上 |
| 20 | and all of that frustration faded | 所有挫折都消退了 |
| 21 | as she saw the view and took in the sunshine. | 她看见了风景,在阳光下 |
| 22 | She was so proud of herself. | 她为自己感到骄傲 |
| 23 | Now, even if you've never been hiking, | 即使你从没徒步旅行过 |
| 24 | which I do encourage if you haven't, | 如果你没有,我确实鼓励, |
| 25 | I imagine you can relate to this story, | 我想你可以和这个故事联系起来 |
| 26 | because no matter whether you've started a business, | 因为无论你是否创业 |
| 27 | made a big career switch, | 做了一个很大的职业转换, |
| 28 | or just tried to take up tennis at the age of 40, | 或者想在40岁的时候打网球 |
| 29 | not that I know anything about that, | 并不是说我知道这件事 |
| 30 | we all have experienced what I call the messy middle. | 我们都经历过我所说的混乱的中间。 |
| 31 | It's that moment when the pinnacle seems completely out of reach, | 当顶峰完全无法到达的时候 |
| 32 | even though you've done everything right. | 虽然你已经做了一切正确。 |
| 33 | As a senior leader in BCG's digital and AI practice, | 作为卡介苗数字和AI实践的高级领导, |
| 34 | I've worked with dozens of business leaders | 我和几十个商界领袖合作过 |
| 35 | as they've transformed their companies using new technologies. | 他们用新技术改造了公司 |
| 36 | Almost every one of these transformation journeys | 几乎每一次这样的转变旅程 |
| 37 | starts out in the same way. | 以同样的方式开始。 |
| 38 | There's a lot of excitement, there's a lot of optimism, | 激动人心,乐观人心. |
| 39 | because everyone knows this is the opportunity to do something new. | 因为大家都知道这是做新事情的机会 |
| 40 | But inevitably, they hit the messy middle. | 但不可避免的是,他们击中了混乱的中间。 |
| 41 | Maybe results are slow to materialize, | 也许结果是缓慢的 |
| 42 | maybe their teams start to lose confidence, | 也许他们的团队开始失去信心 |
| 43 | or maybe the market changes, it's out of their control. | 也许市场会改变,这超出了他们的控制范围 |
| 44 | And no matter what the context, | 无论背景如何 |
| 45 | just like my daughter, even very seasoned executives, | 就像我的女儿, 甚至非常老练的主管, |
| 46 | grow frustrated in this moment, | 在此刻变得很沮丧, |
| 47 | and many of them actually want to call off the transformation. | 他们中许多人实际上想要取消变革。 |
| 48 | Well, as much as we want to avoid those messy middle moments, | 尽管我们想避免那些混乱的中间时刻 |
| 49 | I would argue, not only are they inevitable, | 我会说,不仅仅是不可避免的, |
| 50 | they're a good thing. | 他们是件好事。 |
| 51 | Why? | 为什么? |
| 52 | Because messiness is a sign of bold ambition. | 因为混乱是大胆野心的标志. |
| 53 | Change absolutely is hard, simply because it's hard. | 改变绝对是困难的,只是因为它是困难的。 |
| 54 | Transformation without a messy middle | 中间不乱的转变 |
| 55 | means you probably won't get the big results you were hoping for. | 表示你可能不会得到你所期望的大结果. |
| 56 | And so instead of being afraid of this moment, | 而不是害怕这一刻 |
| 57 | you should embrace it. | 你应该拥抱它。 |
| 58 | It means you're on the right track. | 谓 尔时善财菩萨. |
| 59 | Okay, obviously, that doesn't make it easy. | 好吧,很明显,这并不容易。 |
| 60 | We need tools to weather the messy middle successfully. | 我们需要工具 成功在混乱的中间。 |
| 61 | And my advice is to look for glimmers of progress, | 我的建议是寻找一线进步 |
| 62 | small indicators that you're on the right track, | 小指标 你是正确的轨道, |
| 63 | even when the summit is completely out of sight. | 即便峰顶完全失明 |
| 64 | The first place I look for these glimmers of progress | 我最先寻找这些进步的光芒 |
| 65 | is in results for the business. | 对企业有结果。 |
| 66 | So one of my clients is a fast food chicken brand. | 所以我的客户之一是一个快餐鸡品牌。 |
| 67 | And when we started working together, | 当我们开始合作时 |
| 68 | their operations were fairly slow. | 他们的行动相当缓慢。 |
| 69 | It took about 18 minutes to cook an order of chicken wings. | 煮鸡翅的订单大约用了18分钟. |
| 70 | And that was because they were cooking fresh chicken | 那是因为他们在煮新鲜的鸡肉 |
| 71 | and not precooked frozen chicken. | 而不是预煮冷冻鸡肉 |
| 72 | So I don't know if you've ever had chicken wings, | 我不知道你有没有鸡翅 |
| 73 | but when they're freshly cooked, they are delicious. | 但当它们被新煮熟时,它们很美味. |
| 74 | But customers were pretty unhappy because time was long. | 但顾客很不高兴 因为时间很长 |
| 75 | They didn't want to wait that long. | 他们不想等那么久 |
| 76 | We needed a way to speed things up without sacrificing quality. | 我们需要一种在不牺牲质量的前提下加快速度的方法。 |
| 77 | So we designed an AI-powered forecasting tool | 所以我们设计了一个AI动力预测工具 |
| 78 | that would predict how many customer orders were going to be placed | 这将预测将发出多少客户订单 |
| 79 | and then would guide the employees in the store | 然后指导店里的员工 |
| 80 | on how much chicken to prepare | 关于准备多少鸡肉 |
| 81 | so there was always fresh chicken when orders were placed. | 所以,总是有新鲜的鸡 当下订单。 |
| 82 | Great vision. | 伟大的视觉。 |
| 83 | The CEO knew this was the right approach, | 首席执行官知道这是正确的做法, |
| 84 | but it was going to take some time. | 但要花点时间 |
| 85 | We needed to design, we needed to build, | 我们需要设计,我们需要建造, |
| 86 | and then we needed to scale it out. | 然后我们需要扩大范围。 |
| 87 | And in the meantime, the CEO had to go to all those franchisees | 在此期间,首席执行官不得不去所有那些特许公司 |
| 88 | and convince them that they should make some meaningful investments | 让他们相信他们应该做一些有意义的投资 |
| 89 | in this new technology. | 在这种新技术中。 |
| 90 | We didn't have a year to wait | 我们没有一年的时间等待 |
| 91 | and hope that the results turned out like we expected. | 希望结果如我们所料 |
| 92 | So we focused on finding glimmers of progress. | 因此,我们专注于寻找进展的一线线索。 |
| 93 | We built a very rudimentary version of the tool. | 我们造了一个非常简单的工具版本。 |
| 94 | And then we took it on a clipboard, | 然后我们把它放在剪贴板上, |
| 95 | printed Excel sheet and a pen, | 印着Excel表和一支笔, |
| 96 | we went one night into a restaurant, | 我们一晚去了一家餐馆 |
| 97 | and we stood with the employees | 我们和员工站在一起 |
| 98 | and we guided them on how to prepare the food. | 我们指导他们如何准备食物。 |
| 99 | So how about you drop 25 chicken wings into the fryer now? | 那你现在把25只鸡的翅膀扔进煎饼机怎么样? |
| 100 | Fifteen minutes later, now drop 60 chicken wings into the fryer. | 15分钟后,现在把60个鸡翅放进煎锅里. |
| 101 | That first test showed great promise. | 第一次测试表现出很大的希望。 |
| 102 | We were seeing a couple minutes shaved off their speed of service. | 我们正看到几分钟 他们的服役速度被刮掉了 |
| 103 | Certainly wasn't perfect, | 当然不是完美的, |
| 104 | no one wants to do this manually, | 没有人想手动做到这一点, |
| 105 | but it showed the potential, | 但它显示了潜力, |
| 106 | and it was enough to give the entire leadership team conviction | 这足以让整个领导团队相信 |
| 107 | that we were on the right track. | 说我们是在正确的轨道上。 |
| 108 | In the months that followed, | 在接下来的几个月里, |
| 109 | we kept investing in the solution, improving it, | 我们一直在投资 解决,改进它, |
| 110 | so we were seeing a 50% improvement in speed of service. | 所以我们看到服务速度提高了50%。 |
| 111 | And as more restaurants were testing it, | 当更多的餐馆正在测试它, |
| 112 | seeing better and better results, | 见到更好和更好的结果, |
| 113 | franchisees grew excited, | 特许权变得兴奋, |
| 114 | investors grew excited, | 投资者越来越兴奋 |
| 115 | and they were ready to scale to the entire system. | 他们准备把整个系统放大 |
| 116 | Without that very first test and that glimmer of progress, | 没有第一次测试和一线进步 |
| 117 | it would have been really hard to have conviction | 很难定罪 |
| 118 | for what became a multi-year journey. | 对于一个多年的旅程。 |
| 119 | The second place you can look for glimmers of progress is in your team, | 你能找到的第二处进步之光 就是你的团队 |
| 120 | how they're working together. | 他们是如何合作的。 |
| 121 | Another one of my clients is a gas station and convenience store chain. | 另一个客户是加油站和便利店连锁店 |
| 122 | We worked with them on a multi-year transformation | 我们和他们一起做了多年的改造 |
| 123 | to improve most of their core business functions with AI. | (c) 与大赦国际一起改善它们的大部分核心业务职能。 |
| 124 | So things like how they priced the products in the store, | 所以,像他们如何定价 在商店的产品, |
| 125 | how they staffed their labor, | 他们是如何劳动的, |
| 126 | and how many people were staffed in the store, | 还有店里有多少人 |
| 127 | how they planned the inventory mix they were going to have. | 他们是如何规划 库存组合,他们将拥有。 |
| 128 | At the start of this journey together, | 在这段旅程开始时 |
| 129 | we surveyed their team because we wanted to understand | 我们调查他们的团队,因为我们想知道 |
| 130 | if they were going to have any points of friction. | 如果他们有任何摩擦 |
| 131 | Could we get ahead of any challenges? | 我们能超越任何挑战吗? |
| 132 | And we found that most of their mid-level managers | 我们发现他们大多数的中层管理人员 |
| 133 | didn't really feel like they had a voice | 没觉得他们有声音 |
| 134 | in how company decisions were being made. | 公司如何做出决定。 |
| 135 | And so the chief digital officer who was leading this | 因此,首席数字军官 谁领导这个 |
| 136 | implemented a simple, powerful concept. | 执行了一个简单而有力的概念。 |
| 137 | Everyone has a flag, | 每个人都有旗帜, |
| 138 | and I need you to use it. | 我需要你使用它。 |
| 139 | What he meant was, no matter your role, no matter your title, | 他的意思是 无论你的角色和头衔 |
| 140 | if you raise a flag, | 如果你举起旗帜, |
| 141 | senior leaders are going to listen, | 高级领导要听 |
| 142 | and they will act. | 他们会采取行动的 |
| 143 | Within just a couple months, | 仅仅几个月之内 |
| 144 | members of the extended working team | 扩大的工作组成员 |
| 145 | had suggested some changes to our timeline, | 曾建议修改我们的时间表, |
| 146 | some different ways to think about scoping the use cases, | 考虑界定使用范围的一些不同方式, |
| 147 | even different ways that we could test things | 甚至不同的方式 我们可以测试的东西 |
| 148 | to make sure we were getting the best results. | 确保我们得到最好的结果。 |
| 149 | And the chief digital officer went a little farther. | 首席数字官走得更远一点。 |
| 150 | He actually had the team members, not the senior leaders, | 他实际上有团队成员 而不是高层领导 |
| 151 | present results regularly to the CEO. | 定期向首席执行干事提交结果。 |
| 152 | This was such a significant cultural shift. | 这是如此重大的文化转变。 |
| 153 | And we went from people feeling like change was just being forced down | 我们从人们的感受中走出来 感觉变革只是被迫的 |
| 154 | into the organization | 进入组织 |
| 155 | to feeling like they really had a voice | 感觉他们真的有声音 |
| 156 | in how the objectives were being set. | 如何确定目标。 |
| 157 | And it was that shift in the team that gave us confidence | 正是团队的转变给了我们信心 |
| 158 | that the results we delivered were going to stick. | 我们的成果将会继续 |
| 159 | And that was long before we saw the double-digit returns | 早在我们看到两位数回归之前 |
| 160 | that that transformation yielded. | 变革的结果。 |
| 161 | Finally, if you're in a messy middle, | 最后,如果你处于混乱的中间, |
| 162 | you can look for glimmers of progress in yourself. | 你可以自己寻找一线进步 |
| 163 | One of my other clients was the chief strategy officer | 我另一个客户是战略总监 |
| 164 | for a group of snack food brands. | 为一组小吃品牌. |
| 165 | And we were working with them on a large effort | 我们和他们一起努力 |
| 166 | to rethink some of their digital app experiences, | 重新思考他们的一些数字应用经验, |
| 167 | to develop better email communications, | 发展更好的电子邮件通信, |
| 168 | and to redesign some of the loyalty programs, | 并重新设计一些忠诚计划, |
| 169 | not just in one of the brands, | 不只是在一个品牌, |
| 170 | but actually multiple brands across the group. | 但实际上多个品牌在整个集团。 |
| 171 | When we started working together, | 当我们开始合作, |
| 172 | the chief strategy officer had a lot of conviction, | 首席战略官有很多信念, |
| 173 | a very clear vision. | 一个非常清晰的愿景。 |
| 174 | He was really the one advocating for this transformation. | 他真的是那个倡导这种转变的人。 |
| 175 | But he hadn't led anything this big, | 但他没有领导这么大的东西, |
| 176 | and he didn't really have any intuition | 他没有直觉 |
| 177 | on how this journey was going to feel as it unfolded. | 这段旅程会如何感受 |
| 178 | And I watched as he grew frustrated, | 我看着他变得很沮丧 |
| 179 | even with his own team, | 即使他自己的团队, |
| 180 | because progress was happening more slowly than he wanted. | 因为进展比他想要的慢 |
| 181 | When other senior members of the organization | 当组织的其他高级成员 |
| 182 | would question the approach | 会质疑方法 |
| 183 | or sometimes just express skepticism, | 或有时只是表达怀疑, |
| 184 | he would grow defensive. | 他会加强防御能力 |
| 185 | And by the midway point of the 18-month journey, | 到了18个月的中途 |
| 186 | his relationships were strained with most of the other leaders. | 他和大多数其他领导人的关系很紧张 |
| 187 | He came to the realization | 他终于意识到 |
| 188 | that he was going to have to change his approach, | 他将不得不改变他的方法, |
| 189 | because he couldn't make this successful on his own. | 因为他无法自己成功 |
| 190 | He had to have partnership. | 他必须合作 |
| 191 | And I watched him begin to intentionally tune his leadership style. | 我看着他开始有意调整他的领导风格 |
| 192 | He started working on building bridges, | 他开始建造桥梁, |
| 193 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}把人带过来的 | |
| 194 | He would show up to meetings ready to listen | 他会来开会 准备好听 |
| 195 | and not trying to push one agenda. | 而不是试图推动一个议程。 |
| 196 | He would work on controlling what he could control | 他会努力控制他能控制的一切 |
| 197 | and let the organization move at its pace around him. | 并让这个组织以它的速度 围绕他前进。 |
| 198 | To be honest, it didn't make the journey easier. | 老实说,这并没有让旅程变得轻松. |
| 199 | It was a hard transformation. | 这是一个艰难的转变。 |
| 200 | But that sign of progress in him as a leader | 但作为领袖他进步的迹象 |
| 201 | actually was one of the biggest indicators | 其实是最大的指标之一 |
| 202 | that this was going to succeed for the company. | 这对公司来说是成功的 |
| 203 | So maybe you're finding yourself in a messy middle right now, | 所以也许你发现自己 在一个混乱的中间现在, |
| 204 | personally or professionally. | 个人或职业。 |
| 205 | Try to remember messiness is a sign that you're doing something big. | 试着记住乱七八糟的是你正在做大事 |
| 206 | You haven't reached the goal yet, but you will. | 你还没有达到目标 但你会的 |
| 207 | Maybe you haven't won a tennis match like me, | 也许你没赢过像我这样的网球比赛 |
| 208 | but your backhand is improving. | 但你的反手在进步 |
| 209 | Maybe you haven't hit the big milestone that's next on your list, | 或许你还没有达到下一个里程碑 |
| 210 | but you've delivered a small win. | 不过你赢了个小奖 |
| 211 | Celebrate it. | 颂曰. |
| 212 | I like to buy cupcakes for my team or make a cake. | 我喜欢为我的团队买蛋糕 或者做蛋糕。 |
| 213 | Maybe you just take the time to call a mentor and share your success. | 也许你只是花时间给导师打电话 分享你的成功 |
| 214 | Whatever you do, | 无论你做什么 |
| 215 | turn those glimmers into energy that will propel you up the mountain. | 把那些光线变成能量 推动你上山 |
| 216 | Because I am very confident | 因为我很有信心 |
| 217 | that when you climb over those last few rocks | 当你爬过最后几块石头时 |
| 218 | and you walk into the sunshine, | 你走在阳光下, |
| 219 | you will be really glad that you didn't turn around. | 你会很高兴你没有转身 |
| 220 | Thank you. | 谢谢 |
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