广告如何让我们买下根本不需要的垃圾
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | Advertising is everywhere and what you read what you watch what you eat what you wear they're in the sky | 广告无处不在,你读什么 你看着你吃什么,你穿什么在天上 |
| 0:06 | They're on the ground. | 诸人于地. |
| 0:08 | They're in the water | 他们在水里 |
| 0:09 | Our economy thrives on you buying more and more and more even though you don't need anymore | 我们的经济繁荣 取决于你买的越来越多 尽管你不再需要了 |
| 0:15 | And oh, yeah, you're in debt | 哦,是的,你负债 |
| 0:18 | The goal of advertising is simple get you to buy a product to make you say yes | 广告的目的很简单 让你买个产品让你答应 |
| 0:23 | I want this I need this my life will be better with this | 我要这个 我需要这个 我的生活会更好 |
| 0:27 | retro cowbell | 复古摇铃 |
| 0:29 | Dispenser but a mason jar too. | 药剂师也装了泥瓦罐 |
| 0:31 | That is adorable. | 真可爱 |
展开字幕全文（55 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Advertising is everywhere and what you read what you watch what you eat what you wear they're in the sky | 广告无处不在,你读什么 你看着你吃什么,你穿什么在天上 |
| 2 | They're on the ground. | 诸人于地. |
| 3 | They're in the water | 他们在水里 |
| 4 | Our economy thrives on you buying more and more and more even though you don't need anymore | 我们的经济繁荣 取决于你买的越来越多 尽管你不再需要了 |
| 5 | And oh, yeah, you're in debt | 哦,是的,你负债 |
| 6 | The goal of advertising is simple get you to buy a product to make you say yes | 广告的目的很简单 让你买个产品让你答应 |
| 7 | I want this I need this my life will be better with this | 我要这个 我需要这个 我的生活会更好 |
| 8 | retro cowbell | 复古摇铃 |
| 9 | Dispenser but a mason jar too. | 药剂师也装了泥瓦罐 |
| 10 | That is adorable. | 真可爱 |
| 11 | This is the mug that won't fall over watch this | 这是不会掉下来的杯子 看这个 |
| 12 | It fell it fell | 掉下来了,掉下来了 |
| 13 | We wanted to learn how advertisers capture our attention and get us to buy stuff | 我们想了解广告商如何吸引我们的注意力 并让我们买东西 |
| 14 | We don't even really need so we turned to Jonah sacks an advertising executive and co-founder of free-range studios | 我们甚至不需要,所以我们转而找Jonahs 一个广告执行官和免费工作室的联合创始人 |
| 15 | To explain a few ways brands get into our heads | 来解释一些品牌进入我们脑海的方法 |
| 16 | How do ads tell us who we are or give us tell us who we should be we see | 广告如何告诉我们我们是谁 或者告诉我们我们应该是谁 |
| 17 | 3,500 of them a day and the majority of them basically tell us you suck and if you don't buy this product | 一天三千五百个 大部分都说你很烂 如果你不买这个产品 |
| 18 | You're not gonna be rich enough smart enough hot enough | 你不会是足够富有 足够聪明 足够热 |
| 19 | And so we walk around being told 3,500 times a day how deficient and lame we are | 所以,我们四处走动 一天3500次被告知 我们是多么的不足和跛脚 |
| 20 | Are there any ads that have stuck out in your mind the number one most shared? | 有没有广告在你脑海中 隐藏了头号共享? |
| 21 | Advertisement on YouTube of all time is that dove real beauty sketches ad they make the real beauty sketches | 在YouTube上的广告 是鸽子真正的美人素描广告 他们制作真正的美人素描 |
| 22 | It's all about how women are so much more beautiful than they think they are | 女人的美丽比想象的多 |
| 23 | Through this stunt of a police artist who's sketching them tell me about your hair | 通过一个警察艺术家的特技 画画他们 告诉我关于你的头发 |
| 24 | They make a picture of what they think they look like for us is what a stranger things kind of have a fat rounder face | 他们拍了一张照片,他们认为 他们看起来像我们 是什么样的陌生人 那种有胖圆的脸 |
| 25 | People are saying listen they're reaching hundreds of millions of people with a positive message about beauty people want to share it because they say | 人们在说,听,他们正在接触亿万的人 带着一个关于美的正面信息 人们想要分享,因为他们说 |
| 26 | Oh, those are my values. | 这些是我的价值 |
| 27 | That's my idea and then you start buying the soap because you share this value | 这是我的想法 然后你开始买肥皂 因为你分享这个价值 |
| 28 | This is one of those classic shop therapy ads that you know parenthood is hard | 这是那些经典的商店治疗广告之一 你知道做父母很难 |
| 29 | drinking coke is easy | 喝可卡因很简单 |
| 30 | You need to speak to people on the level of identity needs to be people on level of emotion | 你需要跟人说话 在身份级别 需要的人 在情感水平 |
| 31 | There are millions of people who are gonna sit there and be like, yeah, that's my truth. | 有数百万人会坐在那里 像,是的,这是我的真理。 |
| 32 | That's it. | 就这样 |
| 33 | It's totally me. | 这完全是我。 |
| 34 | Thanks | 谢谢 |
| 35 | Why use Beckham? | 为什么用贝克汉姆? |
| 36 | Advertisements tell you not that this product does this thing | 广告告诉你,这个产品不做这件事 |
| 37 | It's that people like this use this product if you want to be like these kind of people use this product and you're instantly one | 像这样的人使用这个产品 如果你想像这种人 使用这个产品,你立刻成为一个 |
| 38 | of them so, you know, we all want heroes in our lives and we want to know how to be more like those heroes and | 所以,你知道,我们都想要英雄 在我们的生活,我们想知道如何 更像那些英雄, |
| 39 | you know watching sports and | 你知道看体育, |
| 40 | Watching movies that these guys are in we don't necessarily know how to be more like them | 看着这些家伙在电影里 我们不一定知道如何更像他们 |
| 41 | But advertisements tell us how to be are you up for whatever don't answer grab a bud light and show it | 但广告告诉我们如何成为你 任何不回答的东西 抓住萌芽灯并显示它 |
| 42 | Try new things | 试试新东西 |
| 43 | Make new friends. | 交个新朋友 |
| 44 | It means all just crafted around creating a gap. | 意思是一切只是围绕 制造一个缺口。 |
| 45 | You know, you don't have enough. | 你知道,你没有足够的。 |
| 46 | You don't have what's right | 你没有权利 |
| 47 | It's not necessarily even if the audience is sitting at home and saying oh man | 即使观众坐在家里说 |
| 48 | I need to spend more time in the club | 我要花更多的时间在俱乐部里 |
| 49 | It's like saying they're saying everybody else is in the club and why aren't you there? | 就像他们说其他人都在俱乐部里 为什么你不在那里? |
| 50 | Advertising is just a constant fear of missing out. | 广告只是不断的害怕漏掉. |
| 51 | There's a huge amount of that | 有很多这样的东西 |
| 52 | Wow | 哗 |
| 53 | Advertisers are like crappy friends. | 广告家就像烂朋友 |
| 54 | They make us feel needy ugly and uncool, but we keep them around anyway | 他们让我们觉得有需要 丑陋和不酷, 但是我们留他们身边反正。 |
| 55 | This is a beautiful moment sure could use a coke | 这是一个美丽的时刻 肯定可以使用可卡因 |
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