2030年价值翻倍的15项技能
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | You know, half of all jobs can be automated with today's technology according to McKinsey. | 你知道,一半的工作可以自动化 与今天的技术 根据麦肯锡。 |
| 0:04 | By 2030, 40% of the skills that you pay for now will be obsolete. | 到2030年,你现在支付40%的技能将过时。 |
| 0:08 | Jobs don't disappear, they get too cheap to live on. | 工作不会消失, 他们变得太便宜 生活。 |
| 0:11 | Skills 15-2 are powerful, but they all fail without the one trait that we're reviewing at the very end. | 技能15 -2是强大的, 但他们都失败了 没有我们审查的一个特征 在最后。 |
| 0:17 | Alright, let's do this. | 好吧,让我们做到这一点。 |
| 0:19 | Number 15. | 15号 |
| 0:19 | Micro PE | 微额 |
| 0:21 | Now most people don't know what private equity actually does. | 现在大多数人不知道私募股本的实际作用. |
| 0:25 | The simple version, smart people borrow money. | 简单版本,聪明人借钱. |
| 0:27 | They use that money to buy boring, profitable businesses that the owner is too tired to keep running. | 他们用那笔钱来买那些无聊,有利可图的生意,这些生意的主人太累了,无法继续经营. |
展开字幕全文（581 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | You know, half of all jobs can be automated with today's technology according to McKinsey. | 你知道,一半的工作可以自动化 与今天的技术 根据麦肯锡。 |
| 2 | By 2030, 40% of the skills that you pay for now will be obsolete. | 到2030年,你现在支付40%的技能将过时。 |
| 3 | Jobs don't disappear, they get too cheap to live on. | 工作不会消失, 他们变得太便宜 生活。 |
| 4 | Skills 15-2 are powerful, but they all fail without the one trait that we're reviewing at the very end. | 技能15 -2是强大的, 但他们都失败了 没有我们审查的一个特征 在最后。 |
| 5 | Alright, let's do this. | 好吧,让我们做到这一点。 |
| 6 | Number 15. | 15号 |
| 7 | Micro PE | 微额 |
| 8 | Now most people don't know what private equity actually does. | 现在大多数人不知道私募股本的实际作用. |
| 9 | The simple version, smart people borrow money. | 简单版本,聪明人借钱. |
| 10 | They use that money to buy boring, profitable businesses that the owner is too tired to keep running. | 他们用那笔钱来买那些无聊,有利可图的生意,这些生意的主人太累了,无法继续经营. |
| 11 | They optimize it for a few years, then either keep running it for profit or sell it for 3-5 times what they paid for. | 他们优化了几年,然后或者为了盈利而继续运行,或者以3-5倍的价格出售. |
| 12 | That was the game of the 1980s for billionaires, 2020s for the upper middle class, | 这是1980年代的亿万富翁游戏 2020年代的中产阶级游戏 |
| 13 | and in 2030 the game is for anyone smart enough to learn how it works. | 2030年的游戏是给任何聪明人 学会如何操作的 |
| 14 | They call it the Silver Tsunami. | 他们称之为银海啸。 |
| 15 | We know, we know, lame name, but their money is real. | 我们知道,我们知道,拙劣的名字,但他们的钱是真实的。 |
| 16 | By 2035, roughly 6 million Americans, small and mid-sized businesses will change hands. | 到2035年,大约600万美国人,小型和中型企业将易手. |
| 17 | More than 1 million are viable for sale. | 100多万可出售。 |
| 18 | Total enterprise value? | 企业总价值? |
| 19 | 5 trillion dollars. | 5万亿美元。 |
| 20 | 5 trillion dollars in businesses, profitable, generating cash, | 5万亿美元的企业,盈利,产生现金, |
| 21 | owned by people who never expected to live this long and never planned what to do with their company when they retired. | 由那些从未想过能活这么长的人拥有 也从未计划过退休时如何对待他们的公司 |
| 22 | They didn't even know that selling it was an option. | 他们甚至不知道卖掉它是一个选择。 |
| 23 | 60% have no formal succession plan. | 60%没有正式的继任计划。 |
| 24 | 41% of those owners say they would rather shut the business down than keep running it if they can't find a buyer. | 41%的店主说,如果找不到买家,他们宁可关闭企业,也不愿继续经营. |
| 25 | Let that sink in. | 让它沉进去。 |
| 26 | There are profitable companies right now whose owners would rather close up shop and lose everything than work another year. | 现在有盈利的公司 他们的老板宁愿关门 失去一切 而不是再工作一年 |
| 27 | If you want to be rich, find one of those businesses and take it over. | 如果你想发财,就找一个企业来接手 |
| 28 | The less sexy the business, the more money it prints. | 生意越不性感,就越能印钱. |
| 29 | The seller is willing to get paid in installments as long as you keep running it because their alternative is shutting it down. | 卖方愿意分期付款,只要你继续经营它,因为他们的替代办法是关闭它。 |
| 30 | But Alux, I don't have enough money to buy a pool cleaning business or whatever. | 但豪华,我没有足够的钱 买一个游泳池清洁业务或什么的。 |
| 31 | We call it micro-PE because you and your friends come together to put down a deposit. | 我们称它为微PE是因为你和你的朋友 一起来付押金 |
| 32 | Here's the math, buy a single location car wash doing 250,000 a year in profit for 750,000 dollars. | 算法是这样的, 买一个单位置洗车 一年25万 利润75万美元。 |
| 33 | Put down 150,000. | 放下15万块 |
| 34 | The seller carries the rest at 6% for 10 years. | 卖方在10年内以6%的价格携带其余货物。 |
| 35 | You don't change a thing, you just keep running it like the previous owner was. | 你什么也改变不了 继续像前老板一样运行 |
| 36 | Year one, after the loan, you take home around 170,000 dollars. | 第一年,贷款之后, 你带回家大约17万美元。 |
| 37 | And if the previous guy was able to do 250,000 in profit, there's opportunities for you to optimize. | 如果前一个家伙能赚到25万, 你有机会优化。 |
| 38 | Most people watching this won't do it because they don't want to install garage doors, HVAC, pools, plumbing or owning a vet practice. | 大部分观看这个的人不会这样做,因为他们不想安装车库门,HVAC,游泳池,管道或拥有兽医练习. |
| 39 | Not because the math doesn't work, the math is freaking great, but because it involves actual work. | 并不是因为数学不起作用, 数学是惊人的伟大, 而是因为它涉及到实际的工作。 |
| 40 | The biggest lie you've been told is that there's such a thing as the three W's. | 所传最大的谎言,就是有三W之类. |
| 41 | Wealth without work. | 财富无工. |
| 42 | The skill is overcoming that disbelief and actually doing the unsexy work. | 技巧就是克服这种怀疑 并真正做无性的工作。 |
| 43 | But owning a business means nothing if the next generation of customers can't find it. | 但是,如果下一代的顾客找不到,拥有一个企业就毫无意义. |
| 44 | People don't search for things on Google anymore. | 人们不再在谷歌上搜索东西. |
| 45 | No, they're either on TikTok or they ask AI. | 不,他们要么在TikTok上,要么问AI。 |
| 46 | Getting the AI to recommend you or your business is the new edge. | 让人工智能推荐你或你的生意 是新的优势。 |
| 47 | In 2026, ChatGPT is processing roughly 1.6 billion search queries every day. | 2026年,ChatGPT每天处理大约16亿个搜索查询. |
| 48 | That's about 12% of Google's volume. | 这大约是谷歌的12%的音量. |
| 49 | Perplexity, Cloud, Gemini and Copilot are all stealing a share. | 疑惑,云,双子座和副驾驶都是偷股. |
| 50 | 51% of B2B software buyers now start their research with an AI chatbot before they ever touch Google. | 51%的B2B软件买家 开始用AI聊天机进行研究 在他们接触Google之前 |
| 51 | Even Google search is being taken over by Gemini. | 甚至谷歌搜索也被双子座接管. |
| 52 | Gartner predicted in 2024 that traditional search engine volume would drop 25% by 2026. | Gartner在2024年预测,传统的搜索引擎容量到2026年将下降25%. |
| 53 | The actual drop was 38%. | 实际下降38%. |
| 54 | AI search is different because it doesn't give you 10 links. | AI搜索不同,因为它没有给你10个链接. |
| 55 | It picks one for you. | 它为你挑一个。 |
| 56 | The winner gets all the traffic. | 胜者得一切众生. |
| 57 | You can check this out right now. | 你现在可以看看这个 |
| 58 | Go to incognito so it doesn't have your bias. | 去隐姓埋名 这样它就不会有你的偏见 |
| 59 | Open up ChatGPT and ask it what is the best, insert your industry or service | 打开 ChatGPT 并询问什么是最好的, 插入您的产业或服务 |
| 60 | and see what the AI is telling everyone else. | 看看AI告诉别人什么 |
| 61 | You can even ask it specifically about you and it will provide a blunt review. | 你甚至可以具体地问起你,它会提供一个钝质的评论。 |
| 62 | The people figuring this out right now in 2026 | 2026年人们正在想这个 |
| 63 | are quietly building the equivalent of 2003 SCO empires basically owning a category. | 正在悄悄地建立相当于2003年的上合组织帝国 基本上拥有一个类别。 |
| 64 | Most marketing agencies don't know how to do this. | 大多数营销机构不知道如何做到这一点. |
| 65 | They don't know that ChatGPT is using Bing infrastructure, | 他们不知道ChatGPT在使用Bing基础设施 |
| 66 | so submit your sitemap there, they don't know how relevant reddit and Quora are right now. | 所以,提交你的站点地图 在那里,他们不知道 如何相关的reddit和Quora现在。 |
| 67 | That's your edge. | 这就是你的边缘。 |
| 68 | And getting found is good, but owning the channel is better. | 找到是好事 但拥有频道更好 |
| 69 | Number 13. | 13号 |
| 70 | Owning a distribution channel | 拥有发行渠道 |
| 71 | There's an old line in business. | 业有旧行. |
| 72 | The best product loses to the best distribution every single time. | 最好的产品每次都输给最好的分发。 |
| 73 | Coca-Cola won because it was in 195 countries while Pepsi was trying to figure out shipping routes. | 可口可乐之所以获胜,是因为百事公司当时在195个国家试图找出航运路线. |
| 74 | Amazon won because it built 1,400 warehouses to make shipping fast across the country. | 亚马逊之所以获胜,是因为它建造了1400个仓库,使整个国家的航运快速. |
| 75 | Liquid death is canned water. | 液体死亡就是罐头水 |
| 76 | They built a $340 million per year business valued at $1.4 billion in 6 years by getting | 他们每年建3亿4千万的生意 价值14亿美元 在6年内通过获得 |
| 77 | into 133,000 stores. | 133,000个商店。 |
| 78 | Sheen, Tmoo, and Trendyol came out of nowhere dominating distribution. | 谢恩,特穆,特伦迪约尔从无缘无故的支配分布中涌现出来. |
| 79 | Whoever understands distribution wins. | 懂分配的人赢了 |
| 80 | Now it's more valuable than ever and almost nobody owns theirs. | 现在它比以往更有价值 几乎没人拥有自己的 |
| 81 | 大多数商业业主和创作者依赖Meta,TikTok或YouTube的观众. | |
| 82 | One algorithm change, like when YouTube prioritized shorts over this kind of content, | 就像YouTube把短裤放在这类内容之上时 |
| 83 | can wipe away 50, 60, 80% of your business. | 可以抹去你的50,60,80%的业务. |
| 84 | The creator economy is on track to exceed $1 trillion by 2032. | 到2032年,创造经济有望超过1万亿美元。 |
| 85 | The data underneath it is brutal. | 它下面的数据是残酷的。 |
| 86 | 3 out of 4 creators don't make any money. | 4个创造者中有3个不赚钱. |
| 87 | Only 4% earn more than $100,000. | 只有4%的收入超过10万美元。 |
| 88 | Why? | 为什么? |
| 89 | Because owning the distribution is everything. | 因为拥有分配是一切。 |
| 90 | If they can't talk to them, they can't buy from you. | 如果他们不能和他们说话,他们不能从你那里买东西. |
| 91 | Are you able to get into Walmart or Target? | 你能进入沃尔玛还是目标? |
| 92 | Who do you have access to? | 你找谁? |
| 93 | Are you able to get your products shipped and sold internationally? | 你能让自己的产品在国际上发货和销售吗? |
| 94 | Ask yourself, what are you left with if the platform goes away? | 问问你自己,如果平台消失,你还剩下什么? |
| 95 | The Smart Play is owning the channel that connects you to your audience directly. | "智能剧"拥有直接连接你和观众的频道. |
| 96 | An email list, phone numbers, a discord server, or your own community. | 一个电子邮件列表,电话号码,一个不协调的服务器,或者你自己的社区. |
| 97 | Big Pharma is skipping pharmacies and going straight to the consumer. | 大药店正在跳药店 直接去消费者那里 |
| 98 | If Big Pharma is doing it, you're already behind. | 如果大药王在做,你早就落后了 |
| 99 | The amateur thinks distribution is promotion, | 业余爱好者认为分配是升级, |
| 100 | when in reality it's as valuable, if not more valuable than the product itself. | 当在现实中,它的价值, 如果不是比产品本身更有价值。 |
| 101 | By 2030, only the people with audiences they own will be wealthy. | 到2030年,只有拥有自己拥有的观众才会富有. |
| 102 | Once you have attention, taste decides whether people trust you enough to stay. | 一旦你得到注意,品尝决定 人们是否相信你足够留下。 |
| 103 | Number 12 Taste and making ugly things beautiful | 十二号 尝起来好丑 |
| 104 | Now there are 3 pillars to this one. | 现在这个有三根柱子 |
| 105 | The first is editorial. | 首先是社论。 |
| 106 | AI can now produce infinite content, infinite designs, infinite copy, | AI现在可以生产无限内容,无限设计,无限复制, |
| 107 | infinite music, infinite production mockups. | 无限的音乐,无限的制作模型。 |
| 108 | The bottleneck has officially moved from execution to selection. | 瓶颈正式从执行转向选择. |
| 109 | Curation是一种超能力. | |
| 110 | Knowing if what the AI made is good or not, | 知道AI做的好坏不坏 |
| 111 | editorial skills are increasing in value dramatically. | 编辑技能的价值正在急剧增加。 |
| 112 | Pillar 2 is aesthetics or understanding applied beauty. | 支柱2是美学或理解应用美. |
| 113 | Very few people can make beautiful things. | 很少有人能做出美丽的东西。 |
| 114 | Beauty compresses trust, complexity, and decision time. | 美容会压缩信任,复杂度和决定时间. |
| 115 | There's value in it, and beauty is not decoration. | 里面有价值,美不是装饰. |
| 116 | Harvard tracked design-driven companies for 10 years against the S&P 500. | 哈佛对S&P500进行10年的跟踪设计驱动公司. |
| 117 | Apple, Nike, Disney, Target, Starbucks, Herman Miller… | 苹果 耐克 迪士尼 目标 星巴克 赫尔曼·米勒... |
| 118 | They beat the index by 228%. | 他们将指数击败了228%. |
| 119 | Elite Design adds 60% to LTV because it allows you to charge more. | 精英设计公司在LTV中增加了60%,因为它允许你多收一些费用. |
| 120 | In 2026, companies are listing $400,000 per year jobs for creative directors. | 2026年,公司每年上市40万份创意董事职位. |
| 121 | Buying an old house and making it look like it's from architectural digest equals profit. | 买一栋旧房子,让它看起来像来自建筑文摘等于利润. |
| 122 | Pillar 3 is making AI feel human. | 第三支柱让AI感到人性化. |
| 123 | Because look, we all hate AI, we don't want it near us. | 因为看,我们都讨厌AI,我们不希望它靠近我们. |
| 124 | The moment you hear something is artificial, the perceived value drops. | 当你听到一些东西是人为的, 感知值下降。 |
| 125 | This applies to lab-grown diamonds and AI content. | 这适用于实验室生产的钻石和人工智能内容。 |
| 126 | But if it's done really well, you can't really tell the difference, can you? | 但是,如果它做得很好, 你无法真正分辨区别,是吗? |
| 127 | By 2030, over 50% of all online content will be AI. | 到2030年,所有在线内容的50%以上将是AI. |
| 128 | The edge is getting good and polished, people won't be able to tell. | 边缘越来越清晰,人们无法分辨 |
| 129 | All three pillars are something you can develop with time. | 这三根支柱都是可以随时间发展起来的. |
| 130 | The more immersed you are in art, culture, the more you can pinpoint a vibe, | 越是沉浸在艺术和文化中, 你就越能确定一种氛围, |
| 131 | the better you'll be at leveraging these tools for your financial benefit. | 利用这些工具来谋取经济利益会更好 |
| 132 | If this list is already changing the way you think about your future, the assets. | 如果这个列表已经在改变你对未来的思考方式,资产. |
| 133 | People have been saying data is the new oil for 15 years now. | 人们一直说数据是新石油 15年来。 |
| 134 | When everything is trained on the same internet, | 当所有东西都在同一互联网上训练时, |
| 135 | the edge comes from where you source your proprietary data that nobody else has. | 边线来自你来自你 专有数据,没有人有。 |
| 136 | That's the real edge, the data you have that nobody else does. | 这是真正的边缘,你拥有的数据 没有人知道。 |
| 137 | You have 10 years of receipts in your bank account, | 你有10年的收据 在你的银行账户, |
| 138 | years of conversations with clients, a contact list of 1500 people you forgot you knew, | 多年与客户的对话, 联系列表 1500人 你忘了你认识, |
| 139 | patterns that nobody but you can see. | 只有你能看见的图案 |
| 140 | None of that is on the open internet. | 这些都没有在互联网上。 |
| 141 | That's the asset. | 这就是资产。 |
| 142 | By 2030, every smart company will operate like a brain. | 到2030年,每个智能公司都会像大脑一样运行. |
| 143 | Employees are the senses. | 雇员是感官。 |
| 144 | They notice things, feed them in. | 他们注意到东西,喂它们进去。 |
| 145 | The brain decides what to do. | 大脑决定怎么做。 |
| 146 | The employees who win are the ones who already collect data for themselves. | 获胜的员工是已经为自己收集数据的员工. |
| 147 | The global data labeling and collection market was worth $3.77 billion in 2024, | 2024年全球数据标签和收集市场价值37.7亿美元, |
| 148 | projected to exceed $10 billion by 2030. | 预计到2030年将超过100亿美元。 |
| 149 | Meta paid $14 billion for a 49% stake in Scale AI in 2025, | Meta在2025年以49%的股份 支付140亿美元在AI规模, |
| 150 | specifically because Scale controls the human-labeled training data | 特别是因为Scale控制了人类标记的训练数据 |
| 151 | the next generation of AI models will need. | 下一代AI模型需要。 |
| 152 | Look at what happened with the Strait of Hormuz this year. | 看看今年霍尔木兹海峡的情况。 |
| 153 | When things heated up, the hedge funds that won didn't wait for CNN, | 当事情变热,对冲基金 不会等待CNN, |
| 154 | no, they literally sent a guy, a human, to Oman and Bahrain, | 不,他们从字面上把一个人,一个人类,送到阿曼和巴林, |
| 155 | who was reporting live how many boats were crossing and they were trading based on that info. | 有多少船只在通过 和交易基于信息。 |
| 156 | They traded the oil move 48 hours before anyone else. | 他们交易了石油移动 48小时之前任何人。 |
| 157 | Did you know there are private sensors in the ocean sending data to insurance companies | 你知道海洋里有私人传感器 向保险公司发送数据吗? |
| 158 | so they can predict weather events? | 这样他们就可以预测天气了? |
| 159 | By the way, the next 12-18 months are going to be brutal, | 顺便说一下,接下来的12-18个月将是残酷的, |
| 160 | extreme heat and strong weather events because the ocean is at an all-time high temperature. | 极热和强烈的天气事件 因为海洋处于历史最高温度 |
| 161 | If you run any kind of business, you already have data your competitors would pay for. | 如果你经营任何类型的业务, 你已经有数据 你的竞争者会支付。 |
| 162 | The exact words that customers use when they cancel, | 顾客取消时使用的确切字眼 |
| 163 | best performing videos, the objection that kills every sales call, the feature they wish existed. | 最佳表演的视频, 杀死每一个销售电话的反对, 他们希望的特性存在。 |
| 164 | Most owners forget these conversations the minute they end, | 大多数房主一结束就忘了这些谈话 |
| 165 | the ones who write them down run circles around everyone else. | 那些写下来的人环绕着其他人 |
| 166 | And proprietary data becomes dangerous when you know how to make machines act on it. | 而专有数据在知道如何让机器采取行动时变得危险. |
| 167 | Number 10 AI orchestration | 10号 AI 协奏曲 |
| 168 | How many of you use agents? | 你们有多少人使用特工? |
| 169 | Let us know in the comments if you do. | 如果你有的话,请在评论中告诉我们。 |
| 170 | Most people don't understand how these systems connect to one another | 大多数人不明白这些系统是如何互相连接的 |
| 171 | or how to get them to do work on your behalf instead of just spewing out an outdated answer. | 或如何让他们 做你的工作, 而不是仅仅喷出一个过时的答案。 |
| 172 | One agent finds leads, another writes the outreach, a third handles the follow-ups, | 一个特工找到线索 另一个负责联络 第三个负责后续 |
| 173 | a fourth qualifies the meetings, a fifth drafts the proposals | a 第四次限定会议,第五次提议草案 |
| 174 | and a sixth measures the results and feeds them back to the first. | 第六度测量结果,然后把它们反馈到第一度。 |
| 175 | A whole team, in code, running 24 hours a day. | 整个团队,在代码, 运行24小时一天。 |
| 176 | A few hundred bucks a month in API fees. | 每月几百块的API收费. |
| 177 | Gartner forecasts that by the end of 2026, | 加特纳预测到2026年底, |
| 178 | 40% of enterprise applications will have AI agents embedded inside of them. | 40%的企业应用程序内将嵌入AI代理. |
| 179 | 57% of organizations are already running multi-step agent workflows | 57%的组织已经在运行多步骤代理工作流程 |
| 180 | and 80% of those say they can measure the economic impact. | 80%的人说,他们可以衡量经济影响。 |
| 181 | Translation? | 翻译? |
| 182 | Companies are already rebuilding around this and making fortunes. | 公司已经在重建 围绕这一点和创造财富。 |
| 183 | The people who understand how to design the handoffs are getting paid a fortune. | 懂得如何设计送货的人得到一笔钱。 |
| 184 | Using these tools or not is the gap between a $60,000 employee and a $300,000 plus employee. | 是否使用这些工具,是60 000名雇员与30万美元加雇员之间的差额。 |
| 185 | This is much more valuable to you than social media or crypto was as a revolution. | 这比社交媒体或密码作为革命对你们更有价值。 |
| 186 | You have hundreds of thousands of dollars worth of valuable tools that you're too lazy to learn, | 你拥有价值数十万的贵重工具 你懒得学习 |
| 187 | the same way you didn't want to post on social media but now you do. | 就像你不想在社交媒体上发布 但现在你做到了 |
| 188 | There's a first mover advantage to everything. | 万物有第一动者优势. |
| 189 | Spend a hundred bucks a month for subscriptions to clode, chat gpt, | 每月花100美元 订阅块,聊天, |
| 190 | cling or higgs field, 11labs, lovable if you're a newbie, maybe replit if you're more serious. | 粘着或打杂的球场, 11块, 可爱的,如果你是新人, |
| 191 | Just spend the money and start making stuff. | 把钱花掉,开始做东西 |
| 192 | Here's the part that should excite you. | 这是应该让你兴奋的部分 |
| 193 | This is not a programming skill. | 这不是一种编程技巧。 |
| 194 | You don't need any programmer skill to start using it and see profit. | 你不需要任何程序员的技巧来开始使用并看到利润. |
| 195 | This is a thinking skill. | 这是一个思考技巧。 |
| 196 | Think about what needs to happen and describe it. | 想想需要发生什么 并描述它。 |
| 197 | The tools will do the rest. | 工具会做剩下的。 |
| 198 | If you've managed a team before you've already got it so deploy it here in this new environment. | 如果你在得到它之前就管理了一个团队 那么就在这新的环境中部署它 |
| 199 | But automation only matters if the human on the other side actually enjoys the experience. | 但自动化只有在另一边的人真正享受到经验时才重要. |
| 200 | Designing experiences, not just products. | 设计经验,而不仅仅是产品. |
| 201 | Think about the last thing you bought that felt premium. | 想想你最后买到的东西 感觉溢价。 |
| 202 | It probably wasn't the product itself that did it. | 也许不是产品本身做的。 |
| 203 | It was the packaging, the way the email landed in your inbox, | 这是包装, 电子邮件落到你的收件箱, |
| 204 | the unboxing video you accidentally watched, something that rubbed you the right way. | 你无意间看的脱箱视频 让你摸摸正确的方式 |
| 205 | The little things that made you feel seen, made you feel important. | 让你觉得被看见的小东西 让你觉得很重要 |
| 206 | That whole sequence is the experience and in 2026 that's where the real money is. | 整个序列是2026年的经验 也就是真正的钱所在 |
| 207 | That's why restaurants are having such a big moment right now. | 这就是为什么餐馆现在有这么重要的时刻。 |
| 208 | Hermes sells leather bags. | 赫墨斯卖皮袋. |
| 209 | So does TJ Maxx. | TJ麦克斯也是 |
| 210 | The difference is that buying a Birkin involves a salesperson who remembers your name, | 不同的是,买一个Birkin 涉及一个销售员 谁记得你的名字, |
| 211 | a waitlist that takes years and a relationship you pay them to maintain. | 需要数年时间的等待者 和你付钱让他们维持的关系 |
| 212 | That bag is the souvenir. | 那个袋子是纪念品 |
| 213 | The experience is the product. | 经验是产品. |
| 214 | Airbnb didn't beat hotels because their apartments were nicer. | Airbnb没有打败酒店,因为他们的公寓比较好. |
| 215 | They beat hotels because they made you feel like a local in a new city | 他们打酒店 因为他们让你觉得自己像个新城市的本地人 |
| 216 | instead of a tourist trapped on a chain hotel's 7th floor. | 而不是一个被困在连锁酒店七楼的游客 |
| 217 | Same beds, different feeling. | 同样的床,不同的感觉。 |
| 218 | The hotels figured this out and they're actually clawing their way back with | 酒店想通了,他们实际上 抓着他们的方式回来 |
| 219 | superior experiences that Airbnbs can't compete with or just got too complacent with. | Airbnbs无法竞争或过于自满的优越经验. |
| 220 | Friend of the channel, David Grutman dominates Miami with his clubs and restaurants because | 该频道的朋友,大卫·格鲁特曼以他的俱乐部和餐馆主导迈阿密,因为 |
| 221 | he obsesses over the experience in the most competitive market. | 他沉迷于最有竞争力的市场上的经验 |
| 222 | Humans don't remember features, they remember moments. | 人类不记住特征,他们记得时刻. |
| 223 | They want to experience awe. | 他们想体验敬畏 |
| 224 | That first sip of water on a scorching hot day, the towel folded just so. | 在炎热的一天 第一次喝水 毛巾就这样折叠 |
| 225 | None of that costs money but all of it gets remembered. | 这些都不需要钱,但都记起来了。 |
| 226 | Walk through your own business as if you were a customer for the first time. | 踏上你自己的生意 就像你第一次当顾客一样 |
| 227 | Map out every touch point, the first message they get, the moment they pay, | 标出每一个触点, 他们得到的第一个信息, 他们支付的时刻, |
| 228 | the moment they wait, the moment they receive, | 当他们等待的时候,当他们得到的时候, |
| 229 | the moment they tell a friend. | 当他们告诉朋友的时候 |
| 230 | Where does it feel cheap or rushed? | 哪里觉得便宜或匆忙? |
| 231 | Where does it feel slow? | 哪里感觉很慢? |
| 232 | It can feel business as usual and not be seen as a commodity. | 它可以像往常一样感到商业,而不被视为一种商品。 |
| 233 | Creating that feeling is a skill. | 创造这种感觉是一种技巧。 |
| 234 | To improve the experience you first need to know which moment is actually broken. | 为了改善你首先需要知道 哪个时刻被打破的经验 |
| 235 | And if you've made it this far into the video you're already in the top 20% of the people here. | 如果你把视频拍得这么远的话, 你已经是这里20%的人了。 |
| 236 | Every skill on this list will make you irreplaceable | 这名单上的每一个技能都会让你无法替代 |
| 237 | and the closer you get to number 1, the richer you get. | 离第1号越近越有钱 |
| 238 | Number 8 Data-backed confidence and storytelling with data | 8 数据支持的信心和用数据讲故事 |
| 239 | So the biggest problem right now is too much info. | 所以现在最大的问题是信息太多。 |
| 240 | It's just too much. | 这太过分了 |
| 241 | Businesses are the same, | 生意是一样的 |
| 242 | so many dashboards that nobody digs through to figure out where the gold is and what to do with it. | 这么多的仪表板,没有人挖过 找出金子在哪里 和用它做什么。 |
| 243 | You know the numbers exist… somewhere… but you don't know them. | 你知道数字存在... 某个地方... 但你不认识他们 |
| 244 | The skill that's about to be worth a fortune is being the person who can look at a | 即将值一大笔钱的技巧 就是能看的人 |
| 245 | and tell the truth about what it's actually saying. | 并说出它到底在说什么。 |
| 246 | It's the person who can go in there, go through everything and tell you exactly | 是那个人可以进去, 经历一切,告诉你确切的 |
| 247 | what to move to have a measurable impact. | 怎样才能产生可衡量的影响。 |
| 248 | That person doesn't charge a flat fee, | 那个人不收取固定费用, |
| 249 | they take a percentage of the additional earnings they were able to generate. | 他们能赚取的额外收入占一定比例。 |
| 250 | Nobody wants to pull the trigger. | 没人想扣动扳机 |
| 251 | So being the one who can actually do what you say you'll do and then do it, | 所以,作为一个谁可以 真正做你所说的 你会做,然后, |
| 252 | it's a freaking unicorn in the business world. | 这是商业界的独角兽 |
| 253 | They walk in, they look at 6 months of numbers, | 他们走进来, 他们看着6个月的数字, |
| 254 | They tell the owner, your real problem isn't acquisition, | 他们告诉店主 你真正的问题不是收购 |
| 255 | it's that you're losing 40% of customers in the first 30 days. | 这是你失去了40%的客户 在头30天。 |
| 256 | Here's exactly how I'll fix that and then double your revenue. | 这正是我如何修复,然后加倍的收入。 |
| 257 | That's why business owners pay $35,000 for a 2-day workshop in Las Vegas with a business coach, | 这就是为什么企业主支付35,000美元 在拉斯维加斯一个两天的工作室 与一名企业教练, |
| 258 | where someone goes over the business trying to spot these everything changes moments. | 在那里,有人走过 企业试图发现这些 一切都改变了时刻。 |
| 259 | If you don't have execution ability or judgment, | 如果你没有执行能力或判断力 |
| 260 | there's still value in summarizing what the data processed by AI means. | 总结人工智能处理的数据仍有价值。 |
| 261 | With it, a smart owner and operator will ask themselves, | 有了它,一个聪明的主人和运营商会问自己, |
| 262 | what decision changes because of this? | 是什么决定因此而改变的? |
| 263 | There's money there as well. | 那里也有钱 |
| 264 | Once you know what works, the money goes to whoever copies and adapts it the fastest. | 一旦你知道什么是可行的,钱就交给谁 复制和调整它最快。 |
| 265 | Number 7 Speed of replication and adoption | 第7号 复制和采用的速度 |
| 266 | Most operators are too proud to copy, but that pride is costing them money every week. | 大部分运营商都为无法复制而感到骄傲, |
| 267 | The skill that's about to be worth a fortune is the opposite. | 即将值一大笔钱的技巧正好相反. |
| 268 | The discipline of constantly monitoring what's working somewhere else, | 不断监视在别处工作的纪律 |
| 269 | isolating the part that you can use and deploying it in your own world before | 将您可以使用的部分隔离开来, 并部署在您自己的世界之前 |
| 270 | anyone else in your industry catches on. | 任何你行业的其他人都会发现 |
| 271 | But let's get specific here. | 但让我们在这里说清楚。 |
| 272 | Somebody in a completely unrelated industry just figured out a sales funnel converting at 8% | 一个完全无关的行业里的人 刚刚发现一个销售漏斗转换了8% |
| 273 | when your industry average is 2. | 当你的行业平均是2。 |
| 274 | You see the ad in your feed 3 times. | 你看你的广告 在你的饲料3次。 |
| 275 | You click through, | 你点击 |
| 276 | you map out their pages, their offer, their email sequence. | 你绘制他们的页面,他们的报价,他们的电子邮件序列。 |
| 277 | You don't copy the brand, you copy the mechanism. | 不复制品牌,复制机制. |
| 278 | 7 days later you're running a version of it yourself. | 7天后,你正在自己运行一个版本。 |
| 279 | Or you start noticing patterns across industries that haven't crossed yet. | 或者你开始注意尚未跨越的行业的模式。 |
| 280 | Class booking software was built for fitness studios. | 班级预订软件为健身工作室建设. |
| 281 | Boulevard took it to hair salons and it became a $200 million company. | 大道把它带到了发廊,它成为了一家2亿美元的公司. |
| 282 | Subscription pricing was built for software. | 为软件建立了订阅定价。 |
| 283 | But Take 5 oil change applied it to car maintenance and car washes. | 但Take 5改油将其应用于汽车维修和洗车. |
| 284 | Dollar shave club applied to razors. | 剃须刀是美元刮胡子俱乐部用的 |
| 285 | Athletic brewing applied it to non-alcoholic beer. | 运动酿造将其应用于非酒精啤酒. |
| 286 | Groons just sold for $1.2 billion to Unilever last month by turning AG1 powder into gummies. | Groons上个月以12亿美元的价格卖给了Unilever 把AG1粉变成口香糖 |
| 287 | None of these were inventions. | 这些都不是发明。 |
| 288 | They were imports. | 它们是进口的。 |
| 289 | It also works the other way around. | 亦复如是. |
| 290 | Take an old industry playbook and upgrade one specific step with modern tools. | 采取老工业剧本,用现代工具升级一个具体步骤. |
| 291 | Cold Outreach has existed for 50 years. | 冷的外联已经存在了50年。 |
| 292 | The person who started using | 开始使用的人 |
| 293 | AI to personalize every email at scale in 2024 | AI在2024年将每封邮件规模化 |
| 294 | Booked 5 times more meetings than the person who still copy pastes templates. | 预订的会议比仍复制模板的人多5倍. |
| 295 | Real estate showings have existed for 80 years. | 房地产展已经存在了80年. |
| 296 | The agent who started doing done walkthroughs and AI staged photos in 2023 closed twice as many listings. | 开始做漫步的经纪人,AI在2023年上映的照片关闭了两倍的上市量. |
| 297 | The first person in each category to upgrade the customer experience with modern tools | 每个类别中第一个使用现代工具更新客户体验的人 |
| 298 | is going to take that market. | 将占据市场。 |
| 299 | The question that prints money is short. | 印钱的问题很短 |
| 300 | Why hasn't anyone done this in my industry yet? | 为什么没有人在我的行业这样做呢? |
| 301 | It's one of those core traits that allow people who have no money to get rich. | 这是那种核心特征之一 允许没有钱的人发财。 |
| 302 | And subscribe to this channel if you don't already because next Sunday | 下个星期天不说就订这个频道 |
| 303 | that's the video we're gonna do. | 这就是我们要做的视频。 |
| 304 | But copying an idea is easy until you have to move real products through the real world. | 但是,复制一个想法是很容易的,直到你不得不将真正的产品移动到现实世界. |
| 305 | So number 6 Sourcing and Physical Logistics | 所以,第6号测试和物质后勤 |
| 306 | Almost every section on this list eventually requires moving physical things. | 这个列表的几乎每个部分最终都需要移动物理事物. |
| 307 | Moving atoms from point A to point B. | 原子从A点移动到B点. |
| 308 | Anyone moving things makes money. | 任何人移动的东西 赚钱。 |
| 309 | They've been making money for decades. | 他们赚了几十年的钱 |
| 310 | The big guys like Maersk make $30 billion plus per year moving things. | 像Maersk这样的大家伙 每年赚300亿美元 加上移动的东西。 |
| 311 | The little guys, like the guy who owns three trucks doing local delivery routes in your city, | 那些小伙,就像拥有三辆卡车的人 在你的城市做当地的运送路线, |
| 312 | are probably worth more than the lawyer you know. | 可能比你认识的律师更值钱 |
| 313 | He grosses between $500,000 to $900,000 a year. | 他每年的毛收入在50万到90万之间. |
| 314 | The woman who runs the freight brokerage out of her home office | 那个从她家办公室 经营货运经纪业务的女人 |
| 315 | probably out-earns the doctor, taking home between $100,000 to $400,000 a year. | 很可能是医生外出的,每年带回家10万到40万美金. |
| 316 | It's a world you've never really thought about and probably don't know what that is. | 这是一个你从未真正想过的世界 也许不知道那是什么 |
| 317 | Your phone traveled through 43 countries before it hit your hand. | 你的手机在触手之前 穿过43个国家 |
| 318 | The shirt you're wearing was probably stitched in Vietnam, died in India, | 你穿的衬衫可能是在越南缝的 在印度死的 |
| 319 | shipped through Singapore, warehoused in Long Beach, | 由新加坡运送 仓库在长滩 |
| 320 | and trucked to a fulfillment center in Memphis before someone in your zip code delivered it to your door. | 被卡车送到孟菲斯的实现中心 在你的密钥里有人把它送到你的门前 |
| 321 | Every product is a relay race nobody told you was happening. | 每个产品都是接力赛 没人告诉你会发生 |
| 322 | And the people who understand the relay race quietly own everything. | 而了解接力赛的人则悄悄拥有一切. |
| 323 | For 30 years nobody cared. | 30年来没人在乎 |
| 324 | Then shit happened. | 然后,狗屎发生了。 |
| 325 | And suddenly every business owner, every executive, every operator in America | 突然间,美国每个企业的老板,每个主管,每个经营者 |
| 326 | realized they had no idea how their own products actually got to them. | 他们不知道他们自己的产品是怎么得到的。 |
| 327 | Now here's where you come in. | 现在轮到你了 |
| 328 | You don't need to own ships or to build warehouses to make money from this. | 不需要拥有船只或建造仓库从中赚钱. |
| 329 | You just need to know how to source. | 你只需要知道如何来源。 |
| 330 | Sourcing is the skill of getting products made in one country and getting them sold in another. | 索尔奇(Sourcing)是获得一国制造的产品和在另一国销售的产品的技能. |
| 331 | It's the connecting tissue of the modern economy and it's been democratized in the last 5 years. | 它是现代经济的连接组织,在过去五年里已经民主化. |
| 332 | No, this is not drop shipping. | 不,这不是运货 |
| 333 | This is overseas manufacturing and logistics. | 这是海外制造业和物流业。 |
| 334 | It used to require flying to Guangzhou with a translator but now you can do it from your couch. | 曾经要求用翻译机飞到广州,但现在你可以从沙发上做. |
| 335 | Open up Alibaba, 1688, India Mart if you're sourcing textiles, | 打开阿里巴巴,1688年,印度马特 如果你正在寻找纺织品, |
| 336 | supplements or leather, or Mercado Libre business if you'd rather do business in | 补充品或皮革 或者Mercado Libre的生意 如果你愿意在 |
| 337 | Mexico or South America. | 墨西哥或南美. |
| 338 | Each platform unlocks a different geography and a different tier price. | 每个平台解锁不同的地理和不同的阶梯价格. |
| 339 | Type any product into the search bar. | 将任何产品输入搜索栏。 |
| 340 | You'll find hundreds of factories already making it ready to private label it with your logo. | 你会发现几百家工厂 已经准备用你的标志贴上私人标签 |
| 341 | A $40 candle costs $1.80 to make. | 40块蜡烛要花1.8美元 |
| 342 | A $120 supplement bottle costs $4 to fill. | 120美元补充瓶装4美元 |
| 343 | A $300 pair of sneakers costs $22 to manufacture. | 300双运动鞋制造成本为22美元. |
| 344 | The margins are obscene. | 边缘是淫秽的。 |
| 345 | That's why every brand you've ever bought from is doing exactly this. | 这就是为什么你从中买到的每个品牌 都这样做。 |
| 346 | They're all manufacturing overseas and they sell it to you at a premium. | 他们都是海外制造的 而且他们以高价卖给你 |
| 347 | There are two ways this skill turns into money. | 这种技巧有两种方式变成金钱. |
| 348 | Move things for yourself. | 移动的东西自己。 |
| 349 | Find the product, brand it, sell it domestically using new age tools. | 寻找产品,品牌,使用新的时代工具在国内销售. |
| 350 | Or unlock and move things for other people. | 或为他人解锁和移动东西. |
| 351 | The geography keeps opening up so building connections in these places will go a long way. | 地理学一直开放 所以在这些地方建立连接 将有很大的帮助。 |
| 352 | Number 5 Spotting Unpriced Risks and Opportunities | 第5号 发现无价风险和机会 |
| 353 | To put it simply, the skill is displaying good judgement. | 简言之,这种技巧表现出良好的判断力。 |
| 354 | Poor people think it's all instinct, when it's actually the ability to gather signals, | 穷人认为这都是本能的 当它是收集信号的能力, |
| 355 | weigh people, understand context, and choose well before the answer is obvious. | 权衡人,理解上下文,并在答案明显之前作出选择。 |
| 356 | They say things like, let me understand why this is happening. | 他们这么说 让我明白为什么会发生这种事 |
| 357 | It's the ability to look at a situation and see what other people miss. | 这是看一个情况,看别人错过什么的能力. |
| 358 | Three of the smartest people you know all left the same company in 6 months. | 3个最聪明的人 你认识所有的人 离开同一家公司 在6个月。 |
| 359 | They know something the stock price doesn't. | 他们知道股价没有的东西 |
| 360 | Should you stay or should you leave? | 你是留下来还是离开? |
| 361 | The best judgement doesn't sound dramatic. | 最好的判断听起来并不戏剧性. |
| 362 | It sounds like somebody constantly updating the odds while everyone else is arguing on absolutes. | 听起来像是有人不断更新机会 而其他人却在争论绝对数 |
| 363 | Good judgement is not a singular skill. | 良好的判断并不是一种独特的技能。 |
| 364 | 叠 stack. | |
| 365 | It's pattern recognition, emotional control, patience, curiosity, reading what others ignore, | 这是模式识别 情绪控制 耐心 好奇心 读别人忽略的东西 |
| 366 | knowing the difference between signal and noise. | 知道信号和噪音的区别 |
| 367 | It's being willing to look wrong before the crowd catches up. | 它愿意在人群赶上前看错人. |
| 368 | Good judgement alone outperforms analysts in the long term by 30%. | 光是良好的判断就远超过分析员30%。 |
| 369 | A small creator is not famous yet, but the audience trusts them deeply. | 一个小的创作者还没有出名,但观众深深信任他们. |
| 370 | A boring local business has bad branding, but loyal customers and strong cash flow. | 一个无聊的本地企业有不好的品牌,但忠诚的客户和强大的现金流. |
| 371 | A new tool looks like a toy, but it quietly removes 10 hours of work from a process. | 一个新工具看起来像一个玩具,但它悄悄地从一个过程中去掉了10个小时的工作. |
| 372 | A neighbourhood looks overlooked, but new infrastructure is moving towards it. | 一个街区看起来被忽略了,但新的基础设施正在走向它。 |
| 373 | A skill looks niche today, but every company will need it in 5 years. | 一种技能看起来今天很适合,但每家公司在5年内都会需要它. |
| 374 | Good judgement is the ability to see the difference between something being good | 正确判断就是看清好东西的区别 |
| 375 | and something being underpriced. | 和一些低价的东西。 |
| 376 | Those are not the same thing. | 这不一样 |
| 377 | It's value hiding in plain sight. | 它的价值隐藏在普通的视线。 |
| 378 | That's how you get rich. | 以此发财. |
| 379 | You see where the puck is going and you put all of your weight behind your judgement. | 你看看球的去向 把你的重心放在你的判断之后 |
| 380 | If you're wrong, you'll learn an expensive lesson. | 若错则学贵. |
| 381 | If you're right, you don't need to eat at the food court anymore. | 如果你是对的, 你不需要在食物法庭吃饭了。 |
| 382 | Human judgement is lagging behind tech development, so there's a gap to use right now. | 人类的判断力落后于技术的发展,所以现在还存在需要使用的空白. |
| 383 | Your brain is not built to see reality clearly. | 你的大脑不是用来看清现实的 |
| 384 | It's built to move fast, protect your ego and simplify complexity. | 它的建造是为了快速移动,保护你的自我和简化复杂性. |
| 385 | Good judgement starts when you stop trusting your first reaction. | 良好的判断开始 当你停止信任你的第一次反应。 |
| 386 | You can develop this by separating decision quality from outcome quality. | 您可以通过将决策质量与结果质量区分开来开发此功能. |
| 387 | A good decision can have a bad result and a bad decision could get lucky. | 一个好的决定可能会有坏的结果,一个坏的决定会得到幸运. |
| 388 | Develop the habit of thinking in second order effects. | 以二阶效应发展思维习惯. |
| 389 | What happens next after this? | 接下来呢? |
| 390 | An update quickly when reality disagrees with you. | 当现实与你不一致时,快速更新。 |
| 391 | But good judgement only pays off fully when people know you have it. | 但是,良好的判断只有在人们知道你拥有它时才会得到充分的回报. |
| 392 | In simple terms, people knowing who you are and that you do good work. | 简而言之,人们知道你是谁,你做得很好。 |
| 393 | Having a good brand is like playing life on easy mode. | 拥有一个好品牌就像在简单的模式下玩生活. |
| 394 | You get better deal flow, you're in better rooms, you've got better networks, | 你得到更好的交易流动, 你在更好的房间, 你有更好的网络, |
| 395 | you sell more, even the sex is better. | 你卖的更多, 甚至性更好。 |
| 396 | A brand reduces the cost of trust. | 一个品牌可以降低信任成本. |
| 397 | People choose faster when they already know what you stand for. | 当人们已经知道你的立场时 选择得更快 |
| 398 | It's like a mental shortcut. | 犹如精神捷径. |
| 399 | It helps people decide what they think about you | 帮助人们决定他们对你的看法 |
| 400 | before they have enough time to investigate you properly. | 在他们有足够的时间来调查你之前 |
| 401 | Alux means money videos. | 豪华意味着金钱视频。 |
| 402 | Hormose means offers. | 霍尔摩斯的意思是报价。 |
| 403 | Dyson means vacuums. | 戴森意为真空. |
| 404 | Your name needs to own a word in someone's mind. | 你的名字需要有一个词 在别人的脑海里。 |
| 405 | You need that association. | 你需要那个联系。 |
| 406 | You don't wait for the market to understand you, | 你不等待市场理解你, |
| 407 | you teach the market what to associate with your name. | 你教市场如何联系你的名字。 |
| 408 | Now this is probably the year when you want to go public. | 现在可能是你想公开的一年 |
| 409 | People should see your face. | 人们应该看到你的脸。 |
| 410 | They should hear you talk. | 他们应该听到你说话。 |
| 411 | They should see you working and showing proof of ability. | 他们应该看到你在工作 并展示能力的证据。 |
| 412 | Reputation is built when people can watch proof accumulate in public. | 当人们可以公开观看证据积累时,才会建立信誉. |
| 413 | The goal is not to be known by everyone, no, | 目标不是每个人都知道,不, |
| 414 | the goal is to be the obvious person for one valuable thing. | 目标是成为一件有价值的事情的明显人物。 |
| 415 | You already know Naval's quote about escaping mediocrity through authenticity. | 你已经知道海军的引言 关于逃离平庸 通过真实。 |
| 416 | Well, when everything is basically becoming the same, | 好吧,当一切 基本变得一样, |
| 417 | authenticity is your only remaining option. | 真实性是你唯一剩下的选择。 |
| 418 | The trauma, the hardships, the memories, the experiences you've been through, | 创伤 苦难 记忆 经历 |
| 419 | they shaped the individual you've become. | 他们塑造了你成为的个体 |
| 420 | And although the events might not be unique to you, the mix of all of them is. | 虽然事件也许不是你们独有的, 但它们的混合体是。 |
| 421 | That is your secret sauce. | 那是你的秘密酱汁 |
| 422 | That's your competitive advantage that you are leaving untapped. | 这就是你的竞争优势 你留下未开发。 |
| 423 | 82% of people are more likely to trust a company | 82%的人更相信公司 |
| 424 | when the people running it are visible on social media. | 当管理它的人在社交媒体上可见。 |
| 425 | 77% are more likely to buy from a company whose CEO posts in public. | 77%更可能从一家公开担任首席执行官的公司购买. |
| 426 | Almost half of the company's reputation is now traced | 公司几乎一半的名声 现在被追踪 |
| 427 | directly back to the reputation of the person running it. | 直接回到运营者的名声. |
| 428 | Find your voice. | 寻找你的声音。 |
| 429 | Be natural. | 自然点 |
| 430 | Be human. | 作人间. |
| 431 | Don't be the CEO of McDonald's. | 别当麦当劳的首席执行官 |
| 432 | And once people know your name, the next question is whether they actually trust you. | 一旦人们知道你的名字, 下一个问题是他们是否真的相信你。 |
| 433 | 3. | 3个 |
| 434 | Trust at scale | 规模信任 |
| 435 | Can you get people to trust you? | 你能让人们相信你吗? |
| 436 | Can you make people feel seen? | 你能让人觉得被看见吗? |
| 437 | There's a big difference between an audience and a community. | 观众与社区差别很大. |
| 438 | A community shows up when you ask them. | 一个社区出现 当你问他们。 |
| 439 | At scale. | 规模。 |
| 440 | 这是两周前在墨西哥城Palacio Nacional的BTS的录像。 | |
| 441 | You can't fake influence like this. | 你不能装成这样 |
| 442 | And this is why the skill matters so much, | 这就是为什么技能如此重要, |
| 443 | because everything else is starting to feel like a happy birthday email from your bank. | 因为其他的一切都开始 感觉像一个快乐的生日邮件 从你的银行。 |
| 444 | Technically personalized, but emotionally dead. | 技术上是个性化的,但感情上是死的. |
| 445 | This is not about being charismatic in a shallow way. | 这与浅浅的魅力无关。 |
| 446 | It's not about manipulating people into liking you. | 这不是在操纵人们喜欢你 |
| 447 | It's about paying attention at a level that most people are too distracted, | 这是在关注一个层次 大多数人太分心, |
| 448 | too self-absorbed, or too busy to reach. | 太自负了,或者太忙了,无法到达。 |
| 449 | You can learn this skill. | 你可以学习这种技能。 |
| 450 | Making one person feel like they matter when nobody else is. | 让一个人觉得他们很重要 当没有人是。 |
| 451 | Take notes on the people you meet. | 记下你遇到的人 |
| 452 | Not just their name, but their kid's name, their dog's name. | 不只是他们的名字,还有他们的孩子的名字,他们的狗的名字. |
| 453 | Most relationships are built on details that nobody else bothered to log. | 大部分关系都建立在 细节上,没有人会去记录。 |
| 454 | Show up when it costs you something, not just when it's convenient. | 当它花费你的东西, 不只是当它方便。 |
| 455 | That sounds small until you experience it from the other side. | 这听起来很小 直到你从另一边体会到 |
| 456 | When someone remembers something specific about your life, it makes you feel real to them. | 当有人想起你生活的具体内容时,你会觉得自己是真实的. |
| 457 | It tells you they were not just waiting for their turn to speak. | 它告诉你,他们不只是等待 轮到他们说话。 |
| 458 | They were actually there, listening to you. | 他们实际上在那里,听你的。 |
| 459 | And that chemistry inside of you changes. | 你体内的化学会改变。 |
| 460 | You can test the strength of a community by the level of effort they're willing to make. | 你可以通过他们愿意付出的努力来测试一个社区的力量. |
| 461 | Ask them to buy something that's $10 or show up to an event you're hosting. | 让他们买个10美元的东西 或者去参加你主持的活动 |
| 462 | There are creators, with millions of followers on TikTok, | 有创作者, 有数百万的追随者 在TikTok上, |
| 463 | who can't get even 50 people to show up to an event. | 连50个人都来不了 |
| 464 | The real flex, by 2030, will not be reaching a million people at once. | 到2030年,真正的弹性将无法同时惠及100万人。 |
| 465 | No, it will be making thousands of people feel like they have a personal reason to trust you. | 不,这会使成千上万的人觉得 他们有个人的理由相信你。 |
| 466 | That's why human trust at scale is so valuable. | 这就是为什么人类规模的信任如此宝贵. |
| 467 | It combines intimacy with reach. | 将亲近与伸展结合起来. |
| 468 | You create this feeling of one-to-one attention, but you build systems, | 你造就了这种一对一的注意感 但你构建了系统 |
| 469 | rituals, language, and identity that allow the feeling to spread across a group. | 仪式,语言, 和身份, 允许的感觉 扩散到一个群体。 |
| 470 | That is what great communities do. | 伟大的社区就是这样做的。 |
| 471 | They have a shared language, shared rituals, they have inside jokes, and a common enemy. | 他们有共同的语言,共同的仪式,他们有内部的笑话,还有共同的敌人. |
| 472 | They have a higher identity that people want to belong to. | 他们有一个更高的身份 人们想要属于。 |
| 473 | There are 3 levels to communities. | 社区有3个级别。 |
| 474 | The same way there are regulars, then there are true Aluxers that watch until the very end every time, | 和常客一样,然后有真正的豪华 看着,直到每次结束, |
| 475 | then there are the Alux app users who are the real insiders. | 之后还有Alux应用用户才是真正的内幕者. |
| 476 | Now let's take this a step deeper. | 现在让我们更进一步。 |
| 477 | Trust gets attention, but relationships turn that attention into long-term access. | 信任受到关注,但关系将关注转化为长期接触。 |
| 478 | Number 2 Compounding relationships | 第2号 复合关系 |
| 479 | Our wealth advisor Todd Rustman told us this. | 我们的财富顾问Todd Rustman告诉我们的 |
| 480 | The most money you'll ever make in your life won't come from investments, | 你这辈子赚的最多的钱 不会来自投资 |
| 481 | but from the relationships you've fostered into your 40s and 50s. | 但从你培养的 关系到你的40和50。 |
| 482 | He manages the wealth of some of the richest families in the US. | 他管理着美国一些最富有家庭的财富. |
| 483 | Relationships don't grow through contact. | 关系不会通过接触增长. |
| 484 | No, they grow through accumulated proof. | 不,他们通过积累的证据成长。 |
| 485 | Proof that you remember. | 证明你还记得 |
| 486 | Proof that you respond. | 证明你答应了 |
| 487 | Proof that you are useful. | 证明你有用 |
| 488 | Proof that you do what you said you would do. | 证明你照你说的做 |
| 489 | Proof that you are safe to trust with bigger opportunities. | 证明你有更大的机会可以相信 |
| 490 | This is why the best networkers in the world don't feel like networkers. | 这就是为什么世界上最优秀的网络人 感觉不像网络人。 |
| 491 | They feel like people who are genuinely good at maintaining relationship equity. | 他们觉得自己是真正善于维持关系平等的人. |
| 492 | They make the intro without asking for a piece of the credit. | 他们做介绍而不要求 一块功劳。 |
| 493 | They invite people into rooms before they need anything. | 他们邀请人们进入房间 在他们需要什么之前。 |
| 494 | They protect the relationship from being transactional. | 他们保护关系不被交易。 |
| 495 | Unless it's specifically business. | 除非是特别的生意 |
| 496 | If you only reach out when you need something that relationship will decay. | 如果你需要时才伸出手 那段关系就会腐烂 |
| 497 | Intention is everything. | 意为一切. |
| 498 | If number 3 is about making people feel seen, | 如果第3个是让人觉得被看见 |
| 499 | number 2 is about becoming someone people are glad they stayed connected to. | 2号是想成为一个人 人们很高兴他们保持联系。 |
| 500 | The strategy is simple but not easy because once again this is work. | 战略很简单,但并非易事,因为这再次奏效。 |
| 501 | Keep a relationship list. | 保持一个关系列表。 |
| 502 | Make notes after important conversations. | 重要谈话后做笔记. |
| 503 | Follow up without needing anything. | 继续跟进,不需要任何东西。 |
| 504 | Introduce people who should know each other. | 介绍应该认识的人 |
| 505 | Reply within 24-48 hours whenever possible. | 尽可能在24至48小时内答复。 |
| 506 | Send opportunities sideways. | 发送机会侧面。 |
| 507 | Make people look good in front of others. | 令众生在彼众生前善观. |
| 508 | Never make someone regret trusting you. | 千万别让别人后悔信任你 |
| 509 | The compounding here happens quietly at first. | 刚开始这里的复合物悄悄发生. |
| 510 | For years it looks like nothing. | 多年来,它看起来像什么。 |
| 511 | Many of your relationships will end up not profitable on paper. | 你们的很多关系 最终不会在纸上获利。 |
| 512 | You give more than you received. | 你付出的比得到的还多 |
| 513 | But then there's one or two that change everything. | 但后来有一两个改变一切. |
| 514 | The most valuable people in a network are often the bridges between rooms. | 一个网络中最有价值的人往往是房间之间的桥梁. |
| 515 | Someone connects you to the right investor. | 有人把你和正确的投资者联系起来 |
| 516 | They know someone who needs what you do. | 他们知道有人需要你做什么 |
| 517 | They make a strategic play happen, one that you wouldn't have gotten otherwise. | 他们让战略剧情成真, 否则你不会得到。 |
| 518 | Can you keep trust alive long enough for it to become access, deal flow and opportunity? | 你能保持信任 足够长的时间 使它成为进入,交易流和机会? |
| 519 | It might take 10-20 years for you to see a return on these, but that return is asymmetric. | 你可能要10到20年才能看到这些回报, 但回报是不对称的。 |
| 520 | And number 1, high stakes negotiation and sales. | 而第1号, 高赌注的谈判和销售。 |
| 521 | In simple terms, this is the ability to walk into a room where something important is on the line | 简言之,这是能够走进一个 重要的东西在线上的房间 |
| 522 | and leave with a better outcome than the one you would have gotten by default. | 并留下一个更好的结果 比一个你得到的 默认。 |
| 523 | This is a skill that turns opportunity into reality. | 这是一种把机会变成现实的技能。 |
| 524 | Everything else on this list creates potential. | 这份清单上的所有其他东西都创造了潜力。 |
| 525 | Your reputation gets you into better rooms. | 你的名声让你进了更好的房间 |
| 526 | Your relationships get you warmer introductions. | 你的关系让你更温暖的介绍。 |
| 527 | Your community creates trust. | 你的社区创造了信任。 |
| 528 | Your judgement helps you spot the opportunity. | 你的判断有助于你发现机会 |
| 529 | Your data helps you understand the situation. | 您的数据帮助您了解情况。 |
| 530 | But at some point, someone has to agree to exchange something for money. | 但是在某个时候,总得有人同意以钱换东西. |
| 531 | That's why this skill is number 1. | 故此技艺第一. |
| 532 | Because a person can spend 10 years building their ability, reputation and relationships, | 因为一个人可以花10年的时间来建立他们的能力,声誉和关系, |
| 533 | then give up half the upside in one poorly handled conversation. | 然后放弃一半的颠倒 在一次处理不当的对话。 |
| 534 | The richest people in the world are not always the best builders. | 世界上最富有的人并不总是最好的建筑者。 |
| 535 | They're often the best negotiators of ownership, leverage, distribution and terms. | 他们往往是所有权,杠杆,分配和条件方面最好的谈判者. |
| 536 | They understand that the deal structure matters as much as the idea. | 他们明白,交易结构和想法一样重要。 |
| 537 | The person who needs the deal the most, usually gets the worst terms. | 最需要交易的人,通常得到最差的条件. |
| 538 | This is something you might not have looked at seriously until now. | 这是你现在才认真看待的 |
| 539 | The person with more information wins the long term game. | 拥有更多信息的人赢得了长期游戏. |
| 540 | There's a difference between what matters most to you and what matters most to them, | 对你最重要的和对他们最重要的有区别 |
| 541 | and pricing differs depending on what that is. | 定价因何不同而不同。 |
| 542 | By 2030, this skill will be worth twice as much because the world will be full of automated | 到2030年,这一技能的价值将增加一倍,因为世界将充满自动化 |
| 543 | outreach, AI written pitches, fake personalization and cheap persuasion. | 宣传,AI写投手,假个性化和廉价说服. |
| 544 | Everyone will be able to send more messages, create better proposals, | 每个人都能发出更多的信息, 创造更好的建议, |
| 545 | generate prettier decks and sound more professional than they used to. | 产生比以前更漂亮的甲板 听起来更专业 |
| 546 | Though when the stakes are high, humans still want to look | 虽然赌注很高 但人类还是想看看 |
| 547 | another human in the eye and decide whether to trust them or not. | 另一人的眼睛,并决定 是否相信他们。 |
| 548 | The bigger the deal, the more human it becomes. | 交易越大,人就越多 |
| 549 | Sales is not a personality type, it's a set of behaviors. | 销售不是个性类型,而是一套行为. |
| 550 | Asking better questions, listening longer, | 问更好的问题,听更长的时间, |
| 551 | handling discomfort and helping people make decisions. | 处理不适 帮助人们做决定。 |
| 552 | It's a skill that you can learn. | 能修习此功德. |
| 553 | Real sales is helping someone to make a decision they already have to make, | 真正的销售正在帮助某人 做出他们已经做出的决定, |
| 554 | but don't yet feel safe enough to make. | 但不要感到安全 足够制造。 |
| 555 | Most people live on default terms. | 大多数人生活在违约条件下。 |
| 556 | Default salary, default equity, default pricing, default access, default respect. | 默认工资,默认股本,默认定价,默认存取,默认尊重. |
| 557 | The people who win learn to negotiate the terms of their own life. | 胜者学以谈判己生之条件. |
| 558 | And that's what this video is about. | 这就是这个视频的内容。 |
| 559 | Which of these skills do you think will double your income in the next 5 years | 今后5年中,你认为哪一种技能能让你的收入翻一番 |
| 560 | if you start deploying them today? | 如果你今天开始部署他们? |
| 561 | Let us know in the comments. | 在评论中告诉我们。 |
| 562 | And since it's a Sunday motivational video, of course, a hidden bonus just for you. | 由于这是一个星期天的激励录影带, 当然,一个隐藏的奖金只是给你。 |
| 563 | Bringing the future for the masses | 为大众带来未来 |
| 564 | Now there's this quote that we really love. | 现在有一句我们真正喜欢的 |
| 565 | The future is already here, it's just not evenly distributed. | 未来已经到了,只是分配不均. |
| 566 | We follow this rule about living in the future, | 我们遵循关于未来生活的规则 |
| 567 | before the world catches up you're already 2-3 steps ahead. | 在世界赶上之前 你已经领先了2 -3步 |
| 568 | So try the new thing that seems valuable, learn the new skill, evolve your tool set. | 尝试一下新的东西,它看起来很宝贵, 学习新的技能, 进化你的工具集。 |
| 569 | It all piles up to a massive unfair advantage, | 都堆积成一个巨大的不公平优势, |
| 570 | where everybody else feels like they're stuck on 2005 internet. | 其他人觉得自己被困在2005年的互联网上 |
| 571 | By 2030 entire fortunes will be made by people who take the future out of elite circles, | 到2030年,所有财富 将由那些从精英圈子中夺取未来的人来创造 |
| 572 | research labs, luxury markets and tech bubbles and package it for normal people. | 研究实验室、奢侈品市场和技术泡沫 并包装给普通人。 |
| 573 | In your space there's something that's on the frontier | 在你的空间里 有东西在边境上 |
| 574 | that the rest of us don't know anything about yet. | 其他人还不知道 |
| 575 | Translate it to us and you'll get your share. | 翻译给我们,你会得到你的份额。 |
| 576 | Now if you watch this video until the very end and you're ready for it, | 现在,如果你看这个视频 直到结束,你准备好了它, |
| 577 | write the word FUTURE in the comments. | 在注释中写“未来”一词。 |
| 578 | We're so glad you're liking these videos because | 我们很高兴你喜欢这些视频 因为 |
| 579 | we've been working extra hard to make them as valuable as we can. | 我们一直非常努力地努力 让他们尽可能有价值 |
| 580 | But that's a wrap for today, we'll see you back here next time. | 不过今天的收场,下次在这里见 |
| 581 | 在那之前,Aluxer,保重。 |
该视频共有字幕 581 条。解锁更多字幕为会员功能，请移动到 价格