世界杯球衣设计为何今非昔比
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | Joy. | 乔伊 |
| 0:01 | Beauty. | 美丽 |
| 0:02 | Suspense. | 悬疑. |
| 0:03 | Culture. | 文化报. |
| 0:04 | Unity. | 团结. |
| 0:05 | Vindication. | 验之. |
| 0:06 | Redemption. | 救赎. |
| 0:07 | Glory. | 颂曰. |
| 0:08 | We see these themes at each and every World Cup. | 我们在每一个世界杯上都看到这些主题。 |
| 0:12 | You see it on the field with the players, | 你看到球场上球员, |
展开字幕全文（314 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Joy. | 乔伊 |
| 2 | Beauty. | 美丽 |
| 3 | Suspense. | 悬疑. |
| 4 | Culture. | 文化报. |
| 5 | Unity. | 团结. |
| 6 | Vindication. | 验之. |
| 7 | Redemption. | 救赎. |
| 8 | Glory. | 颂曰. |
| 9 | We see these themes at each and every World Cup. | 我们在每一个世界杯上都看到这些主题。 |
| 10 | You see it on the field with the players, | 你看到球场上球员, |
| 11 | as well as in the stands with fans. | 和在看台上与粉丝。 |
| 12 | And then for about 1400 days, designers from the largest | 然后在大约1400天, 设计者从最大的 |
| 13 | sportswear brands in the world, they try to capture each and every one of those things | 世界上的体育服装品牌, 他们试图捕捉所有这些东西 |
| 14 | into one of these. | 进入其中之一。 |
| 15 | What was once viewed as an intriguing marketing opportunity, | 曾经被认为是 一个有趣的营销机会, |
| 16 | has become billions in business, as well as spawned an entire culture around collecting. | 成为了数十亿的生意, 并培育了整个文化 围绕收集。 |
| 17 | Adidas. | 阿迪达斯。 |
| 18 | 耐克(英语:Nike). | |
| 19 | Puma. | 美洲马。 |
| 20 | They're the brands most recognized for manufacturing the shirts for | 他们是制造衬衫最知名的品牌 |
| 21 | the biggest football associations in the world. | 世界上最大的足球协会。 |
| 22 | In fact, the three giants account for 37 of the | 事实上,三个巨人占了37个 |
| 23 | 48 national kits in this year's tournament on their own. | 今年锦标赛48项全国包单项. |
| 24 | But before there were any brand logos | 但在有品牌标志之前 |
| 25 | found on a World Cup kit, the shirts not only looked very different, they also represented | 在一个世界杯包里发现的 衬衫不仅看起来很不一样 而且还代表着 |
| 26 | something very different as well. | 一件很不一样的事 |
| 27 | The opportunity to design a kit is the opportunity to forever be | 设计工具箱的机会是永远 |
| 28 | a part of football lore. | 足球传奇 |
| 29 | To create a piece of iconography captured on the very icons that make | 来制作一个图画图画 记录在图标上 |
| 30 | the World Cup what it is. | 这世界杯是什么。 |
| 31 | If you know the kit, you know the match. | 如果你知道工具箱,你知道匹配。 |
| 32 | You know the legend. | 你知道这个传说。 |
| 33 | But do you know where it all began? | 你知道从哪里开始的吗? |
| 34 | There's no spectacle greater than the World Cup, | 没有比世界杯更精彩的了 |
| 35 | and that is not just down to the matches themselves. | 这不仅仅是 比赛本身。 |
| 36 | It's why we tune in, but it's | 这就是为什么我们调音,但这是 |
| 37 | not the only thing that stays with us. | 不是唯一留在我们身边的东西。 |
| 38 | Whatever we see that month tends to stay with us even | 不管我们看到什么,那个月 总是和我们在一起,甚至 |
| 39 | decades later. | 数十年后 |
| 40 | That could be the ads, the colorful array of boots on players' feet, | 那可能是广告 玩家脚上的多彩靴子 |
| 41 | the mascots, the panini sticker books, the ball that was used that year, and yeah, | 吉祥物, 潘尼尼贴纸书, 当年使用的球, 是的, |
| 42 | the shirts that players are wearing on field. | 球员在球场上穿的衬衫。 |
| 43 | In this era, players are given shirts that are | 在这个时代,玩家会得到衬衫 |
| 44 | meticulously crafted by globally renowned design teams pulling on decades of design tropes and | 由全球知名设计团队精心设计,利用数十年的设计滴和 |
| 45 | points of national identity. | 民族认同点。 |
| 46 | In the previous eras, like before polyester was even being | 在以前的年代,像以前 聚酯甚至已经 |
| 47 | considered as a replacement to 100% cotton blend, shirts were simple, just a color or two in the | 衬衫很简单,只有一种或两种颜色 |
| 48 | badge. | 徽标。 |
| 49 | That 1966 England shirt, by the way, looked a whole lot more modern than their original shirt, | 顺便说一句,1966年的英国衬衫 看上去比他们原来的衬衫更现代 |
| 50 | which was the very first international football shirt ever. | 这是有史以来第一件国际足球衬衫。 |
| 51 | Worn in 1872, a whole 60 years before | 1872年 整整60年前 |
| 52 | the first World Cup kicked off in Uruguay. | 首届世界杯在乌拉圭踢出. |
| 53 | And those ones? | 这些呢? |
| 54 | Heavy wool sweaters that would have | 重羊毛毛衫,本来可以 |
| 55 | looked just as at home on the ice as they would have on a pitch. | 看着就像在冰面上的家一样 就像他们在球场上一样 |
| 56 | By the 20th century, button-down | 到了20世纪,按住 |
| 57 | cotton shirts were the preferred top of choice, with federations providing their players with kits | 棉衬衫是首选,联合会为球员提供包 |
| 58 | that were often sourced via local department stores or manufacturers. | 通常通过当地百货公司或制造商提供。 |
| 59 | Also, I say kits, | 而且,我说包, |
| 60 | but in some cases, players were just provided with shirts. | 但在某些情况下,玩家只是得到衬衫。 |
| 61 | Take England, for example. | 举英国为例. |
| 62 | Up until the | 直到现在 |
| 63 | 1930s, players provided their own shorts and socks. | 1930年代,玩家提供了自己的短裤和袜子. |
| 64 | So players like Dixie Dean, they'd have had their | 所以,像迪克西·迪恩这样的球员, 他们有他们的 |
| 65 | standard white Three Lions shirt paired with Everton's white and blue short socks combo. | 标准白色三狮衬衫与埃弗顿的白色和蓝色短袜组合对齐. |
| 66 | That'd definitely make for a pretty interesting look today, wouldn't it? | 今天的表情一定很有趣 不是吗? |
| 67 | England providing full | 英国提供全额 |
| 68 | uniforms wasn't the only thing that was becoming standardized in football in the 30s, as the use | 30年代橄榄球队中 唯一标准化的不是制服 |
| 69 | of kit numbers also became commonplace. | 套件号码也变得很普遍。 |
| 70 | The 1950 World Cup marked the very first time that each | 1950年世界杯足球赛是第一次 |
| 71 | and every team would feature numbers on their uniforms. | 每支队伍的制服上都有号码 |
| 72 | Important for play-by-play commentators, | 对逐个评论家来说很重要 |
| 73 | but also an important avenue for kit designers later on. | 同时也是工具箱设计者日后的重要途径. |
| 74 | But before the use of typography and | 但是,在使用打印和 |
| 75 | bespoke font became an intentional design choice, not just one born of pragmatism or personal choice, | 标语字体变成了一种有意的设计选择,而不仅仅是一种由实用主义或个人选择产生的选择, |
| 76 | the 1950s and 60s brought about a different type of signature movement for federations. | 1950年代和60年代为联合会带来了一种不同类型的签名运动。 |
| 77 | It'd be hard to imagine Mexico in anything but green, the Netherlands in anything but orange, | 很难想象墨西哥除了绿色,荷兰除了橙色之外 |
| 78 | or Brazil especially, and anything but that canary yellow in blue. | 特别是巴西,除了金丝雀黄色的蓝色外 其他任何东西 |
| 79 | But these now iconic | 但这些现在的标志性 |
| 80 | color templates, they came to be well after these teams made their international debuts. | 彩色模板,他们在这些队伍完成国际首秀后,就出现了. |
| 81 | Take Brazil, who was so downtrodden in defeat following their loss in the 1950 World Cup final | 在1950年世界杯决赛失利后被击败的巴西 |
| 82 | in the Maracana in Brazil, they felt they needed a cultural reset. | 在巴西的马拉卡纳, 他们觉得他们需要文化重设。 |
| 83 | A reset that included the colors | 包含颜色的重置 |
| 84 | adorned on their uniforms during that historical defeat. | 在历史上的战败中穿着制服 |
| 85 | So, following a newspaper competition in | 所以,在报纸比赛之后 |
| 86 | 1953, Brazil's canary yellow top and royal blue shorts combo was born. | 1953年,巴西金丝雀黄顶和皇家蓝短裤组合诞生. |
| 87 | But grand irony of it all? | 但却是大讽刺? |
| 88 | The person who won the contest had their kit design selected that went on to become synonymous | 赢得比赛的人 选了他们的套装设计 继续成为同义词 |
| 89 | with Brazilian football as a whole. | 和整个巴西足球。 |
| 90 | He was a passionate Uruguayan football fan, the very team | 他是一个热情的乌拉圭足球迷, 正是球队 |
| 91 | that caused Brazil's national identity crisis to begin with in the World Cup final. | 这导致了巴西的民族认同危机 从世界杯决赛开始。 |
| 92 | The 1974 | 1974年宪法 |
| 93 | World Cup had a number of famous firsts. | 世界杯曾有过多场著名的首秀. |
| 94 | The first ever red card in the competition's history, | 比赛史上第一张红牌 |
| 95 | the first ever awarding of the current World Cup trophy, and the first ever sighting of brand | 第一次颁奖 本届世界杯奖杯, 第一次看到品牌 |
| 96 | logos at the world's largest tournament. | 世界最大锦标赛的标志。 |
| 97 | Here, let me show you. | 来,让我告诉你。 |
| 98 | Added as three stripes on the | 添加为三条条纹 |
| 99 | diamond on the chest of Scotland. | 苏格兰胸口的钻石 |
| 100 | The shirts may not have been for sale to the general public, | 这些衬衫可能没有出售给公众, |
| 101 | but it was clear to the public who was making them. | 但公众很清楚是谁做的。 |
| 102 | It wasn't really until English brand Admiral | 直到英国品牌上将 才真正如此 |
| 103 | began selling replica versions of Leeds United shirts in 1973 that football shirt collecting | 1973年开始销售 利兹联合衬衫的复制版 足球衬衫收集 |
| 104 | culture was born. | 文化诞生了 |
| 105 | But it was another innovation from Admiral that truly served as the very first | 但这是海军上将的另一项创新 真正成为第一个 |
| 106 | steps towards a whole new ball game. | 走向全新的球赛。 |
| 107 | The integration of shirt patterns. | 衬衫图案的融合. |
| 108 | First introduced in 1980, | 1980年首次实行. |
| 109 | Admiral's reimagining of England's home shirt featured a now instantly recognizable pattern | 海军上将重现了英国的衬衫 呈现出现今可立刻识别的模式 |
| 110 | that seems quite tame by today's standards, but at the time served as a monumental spark in what | 这似乎相当驯服 今天的标准, 但当时作为一个巨大的火花 在什么 |
| 111 | was to come. | 本来要来的 |
| 112 | You see the pattern, you know the shirt. | 你看模式,你知道衬衫。 |
| 113 | It makes sense that the 80s brought vibrance | 80年代带来活力是有道理的 |
| 114 | to kit design. | 设计工具箱 |
| 115 | Some came in a World Cup with Denmark's 1986 kits made by Danish brand Hummel | 有些人参加了一个世界杯,丹麦1986年的包 由丹麦品牌Hummel制作 |
| 116 | leading by example. | 以身作则。 |
| 117 | But it was actually the Euros in 1988 where two of the perhaps most beloved | 但其实是1988年的欧元 也许最爱的两个人 |
| 118 | patterns in kit history were first launched. | 工具箱史上的图案是首先推出的。 |
| 119 | That is of course added as Netherlands home kit, | 这当然是荷兰的家用套装 |
| 120 | creamsicle and all. | 奶油冰块和所有。 |
| 121 | And Germany's home shirts that featured a geometric version of the German flag. | 而德国的家用衬衫则以德国国旗的几何版本为特色. |
| 122 | A design so good, they decided to go win the World Cup in them just two years later. | 设计这么好,他们决定两年后去赢得世界杯. |
| 123 | At this point, kit design had advanced well past simply reworking the colors of a nation's flag. | 此时,工具箱的设计已经过去很久了,只是重新整理国旗的颜色。 |
| 124 | If you're a fan of 90s kit design, then you are definitely a fan of former Nike designer | 如果你喜欢90年代的套装设计 那你肯定喜欢前耐克设计师 |
| 125 | Drake Ramberg's work. | 德雷克·拉姆伯格的作品. |
| 126 | A big part of that? | 很大一部分吗? |
| 127 | Well, it's down to a philosophy that him and his peers | 嗯,这是一个哲学 他和他的同伴 |
| 128 | would employ in their projects. | 将雇用他们的项目。 |
| 129 | It's called an archaeological dig. | 这被称为考古挖掘. |
| 130 | Check it out. | 检查出来。 |
| 131 | So for a designer to come in and they've been assigned or these federation to work on, | 因此,一个设计师 进来,他们已经分配 或这些联合会的工作, |
| 132 | gotta like take in everything about that culture, that the people who live there, | 得把一切关于这种文化, 那些住在那里的人, |
| 133 | the stadiums that they go to, specifically their uniform histories, you kind of get an | 他们去的体育场, 特别是他们的制服历史, 你会得到一种 |
| 134 | understanding of what came before all the way through the decades. | 了解过去几十年的过去 |
| 135 | That's the homework is to | 这就是作业 |
| 136 | dig into it. | 调查一下 |
| 137 | The best way that I know is to physically go there, you know, because you can | 我知道的最好方式是去身体那里 因为你可以 |
| 138 | scour the internet and there's lots of books and magazines and Instagram and all kinds of ways to | 搜索互联网 有很多书籍杂志 Instagram 以及各种方法 |
| 139 | kind of do your research. | 有点做你的研究。 |
| 140 | But for so many intangibles that when you're just walking around, | 但对于很多无形的东西, 当你只是走来走去, |
| 141 | you know, around every corner, you'll just see stuff. | 你知道,在每个角落, 你会看到的东西。 |
| 142 | That type of research is standard | 这种研究是标准的 |
| 143 | practice now. | 现在练习。 |
| 144 | But in that era, it's part of what led to some of the most visually complex mosaics. | 但在那个时代,它是导致一些最视觉复杂的镶嵌画的一部分. |
| 145 | That being said, while kaleidoscope like patterns and bold graphics became the standard of the day | 说到这个,而甘蓝镜像图案 和大胆的图形 成为了今天的标准 |
| 146 | in the eighties and nineties, that was all about to change in the two thousands. | 在八十年代和九十年代, 这一切即将改变 在两千。 |
| 147 | And funny enough, | 还挺有意思的 |
| 148 | that was down to the very thing that enabled those design choices to begin with the fabric. | 这些设计选择是从布料开始的 |
| 149 | The shift from cotton to polyester allowed for shirts to become a canvas. | 从棉花转向聚酯使得衬衫成为帆布. |
| 150 | But when the 2002 | 但当2002年 |
| 151 | World Cup rolled around, the creation of new canvas types became the new test of artistry | 世界杯的推出, 新的帆布类型 成为了艺术家的新考验 |
| 152 | and craftsmanship for sports reprints. | 以及体育再版的手工艺品。 |
| 153 | If the 1994 World Cup represented maximalism taken to its | 如果1994年世界杯代表了最大程度 |
| 154 | limits in pattern design, 2002 was truly the introduction to minimalism in the quite literal | 2002年在图案设计上的限制 确实是在字面上引入了最小化 |
| 155 | example of function over fashion. | 以时尚为例。 |
| 156 | Some changes were more drastic than others. | 有些变化比其他变化更剧烈。 |
| 157 | So why the drastic | 所以,为什么猛烈 |
| 158 | visual difference? | 视差? |
| 159 | Part of it, probably down to the very human emotion of always wanting something | 一部分,可能是人类的情感 总是想要的东西 |
| 160 | new. | 新来的 |
| 161 | But from a manufacturing standpoint, it was a change in priorities. | 但从制造业的角度来看,这是优先事项的改变。 |
| 162 | Shirt technologies like | 衬衫技术 |
| 163 | Climacool, Dryfit, and Second Skin moved to the forefront as the battle of the brands shifted | Climacool, Dryfit, 第二皮革随着品牌战役的转变而走在前列 |
| 164 | their focus to creating the very best fitting and moisture wicking fabrics possible. | 他们专注于创造出最合适的 湿润的织物 |
| 165 | This presented | 本文介绍 |
| 166 | some new challenges, starting with how the implementation of these technologies would | 一些新的挑战,首先是如何实施这些技术 |
| 167 | affect the overall aesthetics of the kits. | 影响包的整体美学. |
| 168 | As I mentioned earlier, Drake Ramberg, an absolute | 正如我之前提到的 德雷克·拉姆伯格 绝对 |
| 169 | wizard, with his pattern work. | 巫师,用他的图案 |
| 170 | So he saw this change in philosophy up close. | 所以他亲眼看到哲学的这个变化。 |
| 171 | When all the | 当所有 |
| 172 | performance fabrications were coming through, they were a lot more expensive. | 表演的造型出现了 价格要高得多 |
| 173 | I mean, you know, | 我是说,你知道, |
| 174 | most of the stuff in the 90s was just polyester fabric. | 90年代的大部分东西只是聚酯织物 |
| 175 | They worked and they were easily sublimated | 他们工作,很容易被征服 |
| 176 | and graphics took to them really well. | 和图画对他们非常好。 |
| 177 | But when we started to shift over to more performance | 但是当我们开始转向 更多的表现 |
| 178 | fabrications and the special kind of cut and sew lines and all that, the trade-off was they can't | 编造和特殊种类的剪线和缝线 所有这一切 权衡就是他们不能 |
| 179 | Therein lies the challenge that kit designers face both then and now. | 装具设计师现在和现在都面临着挑战。 |
| 180 | That balance between | 两者之间的平衡 |
| 181 | what's good for the pitch and what's good for the streets. | 投球的好和街道的好 |
| 182 | If you'll excuse me from international | 恕我冒昧离开国际 |
| 183 | duty for a moment. | 暂时负责 |
| 184 | Manchester United has experienced the full spectrum of that challenge | 曼彻斯特曼联经历了所有的挑战 |
| 185 | with these two shirts. | 和这两件衬衫。 |
| 186 | The 1995 away shirt, iconic for all the wrong reasons. | 1995年离开的衬衫, 标志性的所有错误原因。 |
| 187 | As in their | 就像他们 |
| 188 | haste to have a shirt that linked up well with denim, Umbro created a shirt in which United | Umbro为了让一件衬衫和Denim有很好的连接, 匆忙地制造了一件衬衫。 |
| 189 | players couldn't link up at all due to the poor visibility of the gray color set, causing Sir | 玩家完全无法链接,因为灰色色彩集的能见度差,导致Sir |
| 190 | Alex Ferguson to famously demand that his players switch out of them at halftime. | 亚历克斯·弗格森(英语:Alex Ferguson)名声大噪,要求他的球员半场换掉他们. |
| 191 | Now to the 2004 | 现在到2004年 |
| 192 | home shirt, iconic for the players who played in it, no doubt, but also a moment in which Nike used | 家里的衬衫,对于在衬衫中玩的玩家来说,无疑是标志性的,但也是一个耐克使用的时刻 |
| 193 | that 1993 shirt is inspiration, prioritizing on-field visibility by including this pattern | 1993年的衬衫是鼓舞人心的,通过纳入这种模式,优先考虑现场的能见度 |
| 194 | on the shoulder sleeve that stands out on the field, helping you find your teammates. | 帮助你找到队友 |
| 195 | Gibbocky? | 吉博基吗? |
| 196 | Yeah, but still a symbol of the brand's commitment to putting the athlete first. | 是的,但还是象征 品牌的承诺 将运动员放在首位。 |
| 197 | But that being said, | 但是说到这里 |
| 198 | designs and fabric technology, they're important, no doubt, but the thing that really sells shirts, | 设计与布料技术, 他们是重要的,毫无疑问, 但真正卖衬衫的东西, |
| 199 | come on, we all know it. | 来吧,我们都知道这一点。 |
| 200 | It's these. | 这是这些。 |
| 201 | No company has had their logo on the front of a World Cup | 没有一个公司有他们的标志 世界杯前 |
| 202 | winning shirt more than Adidas with six. | 赢得的衬衫比阿迪达斯6。 |
| 203 | Umbro has had a number of victories as well, but their | Umbro也取得了一些胜利,但是他们 |
| 204 | logo was never on the shirt for the win, except in 94 with Brazil. | 除了94年与巴西的比赛, |
| 205 | In Nike and Lacocque Sportif, | 在耐克和拉科克体育, |
| 206 | they're tied with two wins each to their name. | 他们被捆绑着 每人两个赢他们的名字。 |
| 207 | Well, in 1996, that number was zero for Nike, | 1996年 耐克的号码是零 |
| 208 | so they decided they were going to come up with a much larger number than that. | 于是他们决定 拿出一个更大的数字。 |
| 209 | 100 million. | 1亿元. |
| 210 | As in, | 碞硂妓 |
| 211 | 100 million pounds to have the right to supply the shirts of the most successful country | 1亿英镑 有权供应最成功国家的衬衫 |
| 212 | in World Cup history. | 在世界杯历史上。 |
| 213 | Brazil. | (原始内容存档于2018-09-26). Brazil. |
| 214 | At the time, the check that Nike cut to get their check next to | 当时,耐克剪的支票 得到他们的支票旁边 |
| 215 | the Celisão's crest, it was the largest in the history of international football. | 这是国际足球史上最大的一场比赛 |
| 216 | That figure is | 这个数字是 |
| 217 | actually around how much they pay per year to Brazil now. | 现在他们每年向巴西支付多少 |
| 218 | And with that, in a matter of 60 years, | 在60年的时间内 |
| 219 | things went from federations purchasing their own kits from retail stores to brands paying | 东西从联合会从零售店买自己的包到买品牌 |
| 220 | hundreds of millions of dollars to federations to have the right to sell those kits in retail | 数亿美元给各联合会,以在零售中出售这些包 |
| 221 | stores. | 商店。 |
| 222 | It's not just about the sales, though. | 这不仅仅是销售,虽然。 |
| 223 | It's about being synonymous with winning, | 是为了成为胜利的同义词 |
| 224 | interweaving your sportswear brand with one of the biggest brands in world football. | 把你的运动服品牌和世界足球中最大的品牌之一交织在一起. |
| 225 | Keep in mind that before the 1998 World Cup, Nike wasn't really seen as a soccer brand. | 铭记在1998年世界杯之前,耐克并没有真正被视为足球品牌. |
| 226 | That throne solely belonged to Adidas, with both Puma and Umbro also residing in the kingdom. | 该王位完全属于阿迪达斯,普马和乌姆布罗都居住在王国. |
| 227 | But with the debut of this shirt and this ad, and these guys? | 但用这件衬衫和广告的首播 还有这些人? |
| 228 | They changed that. | 他们改变了这一点。 |
| 229 | 我了解,我记得 I get it. | |
| 230 | I'm not trying to pray at the altar of consumerism or anything like that. | 我并不想在消费主义的祭坛上祈祷 |
| 231 | But the | 不过 |
| 232 | relationship forged between both brands and nations has absolutely changed the way in which | 品牌和国家之间建立的关系绝对改变了 |
| 233 | the world's game looks to the world. | 世界游戏面向世界 |
| 234 | This is what a Germany shirt looks like because of Adidas. | 这是德国衬衫的长相 因为阿迪达斯。 |
| 235 | This is what a Cote d'Ivoire shirt looks like because of Puma. | 科特迪瓦的衬衫就是因为美洲豹 |
| 236 | And this is what a Brazil shirt | 这就是巴西的衬衫 |
| 237 | looks like because of Nike. | 看起来像是因为耐克 |
| 238 | Brands and their campaigns that run throughout the tournament | 品牌及其在整个锦标赛中的活动 |
| 239 | have helped to shape the very memories that make up our World Cup nostalgia. | 帮助塑造了构成我们世界杯怀旧的记忆。 |
| 240 | And they've been at it | 他们一直在做 |
| 241 | for so long, they now use that nostalgia to create the future classics. | 长久以来,他们现在利用这种怀旧来创造未来的经典. |
| 242 | That comes in the way of the | 那会妨碍我们 |
| 243 | return of patterns, such as Adidas' use of Germany's 1988 geometry in their 2018 shirt. | 模式的回归,如阿迪达斯在2018年的衬衫中使用德国1988年的几何. |
| 244 | Or fabrics, like Umbro simulating the feel of traditional cotton shirts with their 2010 England | 或布料,如Umbro模拟 传统棉衫的感觉 与他们的2010英格兰 |
| 245 | kits. | 套装。 |
| 246 | And yeah, even color, with Nike bringing back the pinkish hue that they famously first | 是的,甚至还有颜色, 耐克带回了粉红色的发型 他们最先出名的是 |
| 247 | brought to Korea's home shirts in 2002. | 2002年带回韩国家中的衬衫. |
| 248 | That's all well and good for the past, but what about | 这对过去来说都是好的,但怎么样? |
| 249 | the future? | 未来? |
| 250 | What classics will emerge from this year's tournament? | 今年的锦标赛会有什么经典? |
| 251 | We're now in an era where | 我们现在正处于一个时代 |
| 252 | designers no longer have to make the choice between a decadent pattern or a technically | 设计师不再需要在 过时的图案或技术上做出选择 |
| 253 | impressive fabric. | 令人印象深刻的布料。 |
| 254 | Both can be achieved tastefully to create an uproar with fans. | 两者都可以巧妙地实现,与粉丝一起制造出一种狂欢. |
| 255 | Signature templates | 签名模板 |
| 256 | are being challenged, but in a way that those newfound creative sparks pair with elemental | 这些新发现的创意火花 与元素结合 |
| 257 | traditions to forge something new. | 传统来创造新的东西。 |
| 258 | This may be the 23rd World Cup, but each and every tournament | 这可能是第23届世界杯 但每次比赛 |
| 259 | represents the start of something new. | 代表着新事物的开始。 |
| 260 | A meeting of legends of the past, present, and future as the | 过去、现在和未来的传说 |
| 261 | talent continues to flow in waves. | 人才不断涌现 |
| 262 | It'd be tempting to look towards our own rooting interest and label | 寻找我们自己的根基 和标签是很诱人的 |
| 263 | Canada's shirts as a classic, especially because these shirts designed by Nike represent our | 特别是耐克设计的衬衫代表了我们 |
| 264 | nation's first ever uniquely designed World Cup kits, with the others being of the templated | 国家有史以来首个设计独特的世界杯套装,其他套装是模板 |
| 265 | variety in some way or another. | 以某种方式呈现多样性。 |
| 266 | Save for the font from the 86 shirts that made its way back | 除了86件衬衫的字体 |
| 267 | onto this year's shirts. | 今年的衬衫。 |
| 268 | And the players voicing their desire to continue with the Black Away shirt, | 玩家表示他们想继续穿黑色远方衬衫 |
| 269 | the shirt our very first World Cup goal was scored in. | 我们第一个世界杯进球的衬衫 |
| 270 | Another shining example of why Nike | Nike的又一个光辉例子 |
| 271 | listens to the athletes. | 倾听运动员的声音。 |
| 272 | We have not seen the trefoil logo on Adidas shirts at the World Cup | 世界杯上没有看到阿迪达斯衬衫上的油炸标志 |
| 273 | Now that we have on all of their boldly colored away shirts, we've been reminded of how good their | 现在,我们得到了他们所有的 大胆的彩色的脱衣衫, 我们被提醒,他们有多好 |
| 274 | designs are, no matter what logo is on the front. | 无论正面的标志是什么 设计都是 |
| 275 | In that same vein, it's weird to know that this | 同样地,知道这个很奇怪 |
| 276 | tournament will also mark the end of a 70-year partnership, with this being the very last Adidas | 锦标赛也将标志着70年伙伴关系的结束,这是最后的阿迪达斯 |
| 277 | made Germany home shirt for at least the next seven years. | 做德国的衬衫 至少在接下来的七年。 |
| 278 | A very worthy bookend to a historical | 历史的书本 |
| 279 | partnership. | 伙伴关系。 |
| 280 | Speaking of history celebrated in shirt form at this World Cup, from the very | 说到在本届世界杯上 以衬衫形式庆祝历史 |
| 281 | moment the United States was selected as one of the hosts in 2026, Nike knew that France's kits | Nike知道法国的包 |
| 282 | would both pay homage to the gift that uniquely ties the two nations together, the Statue of | 双方都向将两国特别联系在一起的礼物致敬。 |
| 283 | Liberty. | 自由主义 |
| 284 | Complete with hits of copper and oxidized badges, this seems destined to be yet another | 随着铜和氧化徽章的打击,这似乎注定是又一个 |
| 285 | world-class away shirt for Les Bleus. | 世界一流的远洋衬衫 给Les Bleus。 |
| 286 | It takes three parties to create a timeless World Cup shirt. | 需要三个政党来创造一个无时无刻的世界杯衬衫. |
| 287 | The players who provide the moments, the fans who provide the atmosphere, and then the designers | 提供时刻的球员 提供气氛的球迷 然后设计者 |
| 288 | who work to create something worthy standing shoulder to shoulder with that energy. | 他们努力创造出 与这种能量并肩并肩的有价值的东西 |
| 289 | To create | 要创建 |
| 290 | a World Cup shirt is to create something that will be seen in photos, in videos, and in memories | 一个世界杯的衬衫是创造出一些东西 可以在照片、视频和记忆中看到 |
| 291 | for the rest of time. | 剩下的时间。 |
| 292 | It can be easy to forget that designers, they're fans too, fans that know the | 很容易忘记设计师,他们也是粉丝, 粉丝了解 |
| 293 | significance of meeting that moment. | 满足那一刻的重要性。 |
| 294 | When you design in a uniform for a nation, those things | 当你为国家设计制服时 那些东西 |
| 295 | go down in the history books. | 写在史书里 |
| 296 | They're something that people are going to see forever. | 它们是人们会永远看到的东西。 |
| 297 | I think | 我觉得 |
| 298 | there's a lot more responsibility. | 还有更多的责任。 |
| 299 | This is kind of like the goosebump moment where like that jersey | 这就像鹅跳的那一刻 就像那件球衣 |
| 300 | that a kid is seeing on the pitch will become a core memory for them no matter what nation you're | 不管你们是哪个国家 都将成为他们的核心记忆 |
| 301 | from. | 从. |
| 302 | It's like that full circle moment of being that kid lying on your living room floor watching | 就像那个躺在你客厅地板上 看着的小孩的圆圈般 |
| 303 | the game and kind of aspiring to be that player and now in that beautiful position to be able to | 游戏和那种渴望 成为那个玩家 现在处于如此美丽的位置 |
| 304 | be part of a big team to create such a product. | 成为创造这种产品的大团队的一员。 |
| 305 | It's also such a special moment. | 这也是一个特殊的时刻。 |
| 306 | If they win a | 如果他们赢了 |
| 307 | World Cup in it, I mean jeez, I think goosebumps. | 里面有世界杯,我是说上帝,我想是鹅 |
| 308 | It's a special feeling. | 特有感应. |
| 309 | You contributed to their | 你贡献给他们 |
| 310 | legacy. | 遗产。 |
| 311 | You feel like you're part of that forever. | 你觉得你永远是其中的一部分 |
| 312 | So who will get to be a part of that moment this | 谁会成为这一刻的一部分 |
| 313 | time around? | 时间? |
| 314 | Guess you'll have to wait and see. | 看来你得等着瞧了 |
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