为什么世界杯这么贵
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:02 | So, you want to go to the World Cup. | 所以,你想参加世界杯. |
| 0:05 | Well, it's going to cost you. | 好吧,这会花费你。 |
| 0:07 | I don't think we're going to the World Cup anymore, bro. | 我想我们不会再参加世界杯了 兄弟 |
| 0:10 | They're cheapest. | 他们最便宜。 |
| 0:11 | $7,000. | 七千块 |
| 0:12 | Original purchase price $446. | 原购价446. |
| 0:14 | Resale price $22,316. | 转售价22316. |
| 0:17 | It's insanity. | 这是疯狂。 |
| 0:18 | The World Cup's return to North America will be unprecedented in more ways than one. | 世界杯重返北美将不止一个方面史无前例. |
| 0:24 | It's the first FIFA tournament to take place across three nations | 这是国际足联首次跨3个国家举办锦标赛. |
展开字幕全文（140 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | So, you want to go to the World Cup. | 所以,你想参加世界杯. |
| 2 | Well, it's going to cost you. | 好吧,这会花费你。 |
| 3 | I don't think we're going to the World Cup anymore, bro. | 我想我们不会再参加世界杯了 兄弟 |
| 4 | They're cheapest. | 他们最便宜。 |
| 5 | $7,000. | 七千块 |
| 6 | Original purchase price $446. | 原购价446. |
| 7 | Resale price $22,316. | 转售价22316. |
| 8 | It's insanity. | 这是疯狂。 |
| 9 | The World Cup's return to North America will be unprecedented in more ways than one. | 世界杯重返北美将不止一个方面史无前例. |
| 10 | It's the first FIFA tournament to take place across three nations | 这是国际足联首次跨3个国家举办锦标赛. |
| 11 | with 16 host cities in the US, Mexico and Canada. | 与美国、墨西哥和加拿大的16个东道城市合作。 |
| 12 | This is the first tournament where we're going to have 48 countries represented instead of 32. | 这是首个由48个国家而不是32个国家参加的锦标赛. |
| 13 | That means there's going to be 104 matches played. | 也就是说会有104场比赛 |
| 14 | It's also the first World Cup where tickets are subject to dynamic pricing. | 这也是首个对门票实行动态定价的世界杯. |
| 15 | And that's changing the game, so to speak. | 也就是说,这改变了游戏 |
| 16 | What dynamic pricing means is that prices change could be on an hourly basis, | 动态定价意味着价格可以按小时变化, |
| 17 | on a daily basis or weekly basis, depending on supply and demand. | 根据供需情况,每日或每周一次。 |
| 18 | This is something that we are used to seeing in the US, | 在美国,这是我们习惯看到的 |
| 19 | but around the globe this is the first time they've ever introduced something like this. | 但在全球,这是他们第一次 引进类似的东西。 |
| 20 | The US is the ultimate market, and FIFA's using that to their full advantage in this tournament. | 美国是终极市场,国际足联在本届锦标赛中充分利用了这个优势. |
| 21 | We have to apply market rates. | 我们必须采用市场汇率。 |
| 22 | This is the World Cup. | 这是世界杯。 |
| 23 | You have a lot of resale, a lot of speculative buyers going in there to later try to sell for a markup. | 你有很多的转售, 很多投机买家去那里 以后尝试出售一个加价。 |
| 24 | And so the big question I think people have is, is this demand real? | 所以我认为人们最大的问题是 这要求是真的吗? |
| 25 | And ticket prices aren't the only obstacle for fans. | 而票价并不是粉丝的唯一障碍. |
| 26 | If you're coming to see some soccer... | 如果你来看足球... |
| 27 | We want them to come, we want them to celebrate. | 我们要他们来,我们要他们庆祝 |
| 28 | When the time is up, they'll have to go home. | 等时间到了 他们就得回家了 |
| 29 | Don't overstay your visa. | 别签证过期了 |
| 30 | Trump's policies on immigration and tourism have proved to be very hard | 特朗普的移民和旅游政策证明是非常困难的 |
| 31 | for some people from specific countries to get visas to attend the tournament. | 允许来自特定国家的一些人获得签证参加锦标赛. |
| 32 | It has said to put some people off of wanting to visit here. | 据说这让一些人不愿访问这里。 |
| 33 | And if people can't or don't attend the games, | 如果人们不能或不参加比赛, |
| 34 | then what seemed like a profitable event for host cities could turn into a financial black hole. | 那么对于东道城市来说 似乎有利可图的事件 会变成金融黑洞 |
| 35 | A financial fallout could be anywhere from 100 to 200 million dollars. | 任何一亿到二亿美元 都可能带来财务影响 |
| 36 | That's the cost for a host city. | 这是一个东道城市的成本。 |
| 37 | The World Cup will have a winner. | 世界杯将获得冠军. |
| 38 | One team will take away the trophy, | 一支队伍会夺去奖杯 |
| 39 | but some of its losers may never actually set foot on the playing field. | 但它的一些失败者 可能从来没有踏上 比赛场地。 |
| 40 | Football, well, technically soccer, since we're in North America this time round, | 足球,从技术上讲,既然这次我们是在北美 |
| 41 | has finally come into its own in the US. | 终于来到了美国 |
| 42 | Soccer has seen a massive growth over the last 30 years since the World Cup in 1994. | 自1994年世界杯以来,足球队在过去30年里取得了巨大的发展. |
| 43 | Now one of the biggest stars in the world, Lionel Messi, plays for Inter Miami. | 现在世界上最大的明星之一,莱昂内尔·梅西(英语:Lionel Messi)为迈阿密际赛配乐. |
| 44 | Their business grew in exponential amount. | 他们的生意成指数增长。 |
| 45 | The league is now 30 teams. | 联赛现有30支球队参赛. |
| 46 | The value of the enterprise is over 20 billion dollars. | 企业价值200多亿元. |
| 47 | But at the same time, they aren't on the par of other sports leagues in the US. | 但与此同时,他们并没有进入美国其他体育联赛. |
| 48 | So this is really the moment that they have to capture the world audience, to capture the US audience. | 因此,这是真正的时刻 他们必须抓住世界观众, 抓住美国观众。 |
| 49 | The US market, coupled with other advantages, makes it an attractive and lucrative location for FIFA. | 美国市场加上其他优势,使它成为国际足联有吸引力和有利可图的地点. |
| 50 | FIFA comes over and they visit where people want to have the games, | FIFA过来了,他们参观了人们想要参加比赛的地方, |
| 51 | they visit the stadiums, and that's how they decide where it should be | 他们参观体育场, 这就是他们如何决定应该在哪里 |
| 52 | and if they have the right facilities and they have the right infrastructure. | 如果他们有适当的设施,他们有适当的基础设施。 |
| 53 | The good news about the United States, Mexico and Canada is we have the facilities already. | 关于美国、墨西哥和加拿大的好消息是,我们已经有了设施。 |
| 54 | Although FIFA requires there to be some modifications to them, | 虽然国际足联要求对它们进行一些修改, |
| 55 | we didn't have to build the facilities from scratch. | 我们不需要从零开始建造这些设施。 |
| 56 | But hosting the World Cup is notoriously complicated. | 但主办世界杯却臭名昭著地复杂. |
| 57 | Host cities want to host the World Cup because of the economic impact that they will get back. | 东道城市希望主办世界杯,因为他们将获得经济影响. |
| 58 | New York alone expects about 3.3 billion dollars in economic impact, | 仅纽约预计经济影响将达到33亿美元 |
| 59 | Dallas expects about 2.1 billion, LA around 1 billion. | 达拉斯预计约21亿,洛杉矶约10亿. |
| 60 | Expectations aren't always reality and these economic impact numbers that FIFA and the cities come up with | 期望并不总是现实的 这些经济影响数字 由国际足联和城市提出 |
| 61 | are typically inflated numbers. | 通常为夸大的数字。 |
| 62 | They end up fronting the bill and FIFA really just takes all of the revenue from the games. | 他们最终站在法案前,国际足联真的只拿走了所有比赛的收入. |
| 63 | Looking at costs and revenues from 14 past World Cups, shown here in blue and orange, | 看看过去14届世界杯 以蓝色和橙色显示的成本和收入 |
| 64 | a clear pattern emerges. | 出现了一种明显的模式。 |
| 65 | Nearly every host nation lost money. | 几乎每个东道国都失去了资金。 |
| 66 | Russia was the only exception. | 俄罗斯是唯一例外。 |
| 67 | If you're a host city, you sign a contract with FIFA | 如果你是东道城市,你和FIFA签约 |
| 68 | and that host contract requires the city to take care of all of these needs. | 而东道主合同要求城市照顾所有这些需求. |
| 69 | Security is one of them. | 安全是其中之一。 |
| 70 | Transportation is another one. | 运输是另一个。 |
| 71 | Producing fanfests in the city is another major expense. | 城里的风扇是另一个主要开支。 |
| 72 | They grab a park in the city where they'll pull up some big screens | 他们抓住了城市的公园 在那里他们可以拉起一些大屏幕 |
| 73 | and in theory that's a place where fans can go free of charge, watch games, have a good time. | 并且理论上是球迷可以免费去的地方,看游戏,玩得开心. |
| 74 | But what we're already hearing is that some cities, under the financial constraints they have, | 但是我们已经听到的是 一些城市,在财政拮据的情况下, |
| 75 | are considering charging for the fanfests. | 考虑对歌迷收费 |
| 76 | The US government agreed to hand out $625 million in federal funding | 美国政府同意提供6.25亿美元的联邦资助 |
| 77 | to help with security measures across all 11 host cities in the US. | 帮助美国所有11个东道城市采取安全措施。 |
| 78 | That's a good chunk of money, but it's not nearly enough to deal with the potential security problems. | 这是一笔不错的钱,但还不足以应付潜在的安全问题. |
| 79 | If you have that cost on one side and on the other side, you have essentially zero revenues. | 如果你有这种成本 在一边和另一边, 你基本上没有收入。 |
| 80 | Then you have a net loss of that amount of money. | 那你就损失了那么多钱 |
| 81 | Now some of that money will be defrayed by local sponsorship deals, private donations, | 现在这些钱的一部分 将通过当地赞助交易 私人捐赠来支付 |
| 82 | but the balance would be defrayed by the taxpayer. | 但余额将由纳税人支付。 |
| 83 | And if the crowds do show up, this will also strain local transportation. | 如果人群出现, 也会给当地交通带来压力。 |
| 84 | And that's another area where municipalities are trying to make up the difference. | 这也是市政当局试图弥补差异的另一个地区。 |
| 85 | To get from New York to the stadium in New Jersey, a round-trip ticket is going to cost about $100. | 从纽约到新泽西州的体育场,往返机票大约需要100美元. |
| 86 | It's been reduced from $150 after backlash. | 后反弹后从150元减少. |
| 87 | This is up from $13, a regular price for this ticket in a non-World Cup day. | 这比13美元要高,这是非世界杯日的常规票价. |
| 88 | Cities are somehow trying to claw back some of the investment that they've made in the tournament. | 城市们正试图收回 他们为联赛所做的一些投资 |
| 89 | And it remains to be seen whether they're going to kind of squeeze the fan enough to get some of that money back | 现在还有待观察的是 他们是否会把扇子挤得够大 才能拿回那些钱 |
| 90 | and not have to pass anything on to taxpayers. | 并且不必将任何东西传递给纳税人。 |
| 91 | FIFA's limiting parking spots so that they can have more infrastructure around the stadiums. | 国际足联限制停车点,使其可以在体育场周围拥有更多的基础设施. |
| 92 | And that means that the few spots that are left are going for premium prices. | 这意味着剩下的几块地块 将进入溢价。 |
| 93 | For international fans, it's a whole other ballgame. | 对于国际球迷来说,这完全是另一场球赛. |
| 94 | Airline prices have soared. | 航空价格飙升。 |
| 95 | And politics is not helping. | 政治也帮不了你 |
| 96 | For this fan in Senegal, the red tape to get into the US has reinforced a perception that it's a hostile environment for visitors. | 对塞内加尔的粉丝来说, 进入美国的繁文缛节强化了一种观念, |
| 97 | There are already groups of thousands of people who have signed petitions that say they've gone to all of the World Cup games in the last 20 years, | 已经有成千上万的团体 在请愿书上签名 说他们已经去 所有的世界杯比赛 在过去20年, |
| 98 | but they're not going to the United States because they don't like the immigration policies that have been set by the Trump government. | 但他们不会去美国,因为他们不喜欢川普政府制定的移民政策. |
| 99 | No American president has ever had the chance. | 没有一个美国总统曾有过这个机会. |
| 100 | Ironically, Trump himself professes to be a soccer fan. | 讽刺的是,特朗普本人自称是足球迷. |
| 101 | And Gianni Infantino, the president of FIFA, has made a point of cultivating this interest. | 而国际足联主席吉安尼·范蒂诺(Gianni Infantino)也提出了培养这种兴趣的观点. |
| 102 | Infantino and President Trump have a very, very close relationship. | 伊凡蒂诺和特朗普总统有着非常,非常密切的关系. |
| 103 | Infantino has gone to the White House many times. | 伊凡蒂诺去过白宫很多次了 |
| 104 | Infantino created a new FIFA Peace Prize. | Infantino创立了新的国际足联和平奖. |
| 105 | And he gave it to Donald Trump after Donald Trump complained about not getting the Nobel Peace Prize. | 而在唐纳德·特朗普抱怨没有获得诺贝尔和平奖后,他将其交给唐纳德·特朗普. |
| 106 | And who knows, maybe such flattery helped smooth the way for the Iranian team to participate in the games. | 谁知道呢,也许这样的恭维 帮助平滑的方式,伊朗队 参加比赛。 |
| 107 | Iran will be participating at the FIFA World Cup 2026. | 伊朗将参加2026年国际足联世界杯. |
| 108 | Did Gianni say it? | 吉安尼说过吗? |
| 109 | Gianni Infantino, 这是一个作品。 | |
| 110 | You know what, let him play well. | 你知道吗 让他好好玩吧 |
| 111 | Gianni's fantastic, he's a friend of mine. | 吉安尼棒极了 他是我的朋友 |
| 112 | For Trump, this is more publicity, right? | 对特朗普来说,这是更多的宣传,对不对? |
| 113 | He's going to be there in the stands, he's going to be seen as someone who's partly responsible for putting on this massive tournament, | 他将会在看台上, 他将会被视为一个 承担部分责任的人 设置了这场大规模比赛, |
| 114 | 这104个超级杯,正如Infantino所说。 | |
| 115 | The equivalent of 104 Super Bowls means turbocharged revenue. | 相当于104场超级碗意味着涡轮充电收入. |
| 116 | And for FIFA, that appears to be the point. | 对国际足联来说,这似乎是重点。 |
| 117 | FIFA is going to earn over this four-year cycle that the current World Cup will take place in, something like $13 billion. | 国际足联在这4年周期内将赚取 本届世界杯将举行 大约130亿美元 |
| 118 | That's a five-fold increase compared to the period ending with the 2006 World Cup in Germany. | 这比2006年德国世界杯结束的时期增加了5倍. |
| 119 | To be fair, FIFA is a non-profit. | 公平地说,国际足联是一个非营利组织。 |
| 120 | It says the money left after operating costs gets reinvested into growing the sport around the world. | 上面说,在运营成本后留下的钱 被重新投资 在世界各地发展体育。 |
| 121 | They divide it up amongst the world's national soccer organisations and they spread it out | 他们把足球分成世界各国的足球组织,然后分散出去 |
| 122 | so those organisations can exist and can develop youth soccer and adult soccer in their countries. | 因此,这些组织能够存在,并且能够在本国发展青年足球和成人足球。 |
| 123 | A huge chunk of their revenue, like with most sports, comes from broadcast rights, | 他们收入的很大一部分,就像大多数体育, 来自广播权, |
| 124 | which are expected to generate about $3.9 billion this year. | 预计今年将产生39亿美元。 |
| 125 | And the fact is, a lot of people will be watching the games on TV because of those dynamic ticket prices. | 事实是,很多人会在电视上观看这些游戏,因为这些动态的票价. |
| 126 | FIFA's also organised its own resale platform and they're going to take commissions from both the buyer and the seller. | FIFA也组织自己的转售平台,他们将从买卖双方收取佣金. |
| 127 | And that's just going to add to the revenue. | 这只会增加收入。 |
| 128 | Even FIFA's process of seat assignment is being questioned over concerns some who bought tickets aren't getting what they paid for. | 就连国际足联的座位分配程序 也因买票的人 得不到他们付的钱而受到质疑 |
| 129 | It's another yellow card for an organisation that is no stranger to money scandals. | 对于一个对金钱丑闻不陌生的组织,这是另一张黄卡. |
| 130 | FIFA hasn't been totally tone deaf to price concerns. | 国际足联没有完全听不懂价格问题 |
| 131 | Following a global backlash, they added a $60 ticket option for some of the World Cup team's most loyal fans. | 在全球反弹后,他们为世界杯球队的一些最忠实球迷增加了60美元的罚单选项. |
| 132 | But these cheaper tickets will make up less than 2% of the total. | 但是这些更便宜的票将不到总数的2%. |
| 133 | So, attending the World Cup final may mean you have to inhabit a certain kind of world, mainly a corporate one. | 所以,参加世界杯决赛 可能意味着你必须生活在某种世界, 主要是公司的世界。 |
| 134 | These World Cup packages, it's not something that normal people can really afford. | 这些世界杯的包裹,不是普通人真正能负担的. |
| 135 | Exclusivity threatens to derail the games, especially in the US, where soccer isn't necessarily ingrained in the hearts of sports fans. | 排他性有可能使比赛出轨,特别是在美国,那里的足球不一定扎根于体育迷的心中. |
| 136 | If you did this in a country where football is the number one sport, I dare say there would be some kind of potential for a bloody revolt. | 如果你在足球是头号运动的国家这样做, 我敢说,有某种潜在的 血腥的起义。 |
| 137 | A lot of people I have spoken to said there are risks for some of the stadiums to be empty for games where two countries are playing each other and don't have a large diaspora of fans in that area. | 我和很多人说,有些体育场对两个国家相互比赛的比赛来说是空的,而该地区没有大批球迷。 |
| 138 | The reality is some of these tickets might end up dropping very close to the tournament because the last thing that FIFA wants is for the broadcast to show empty stadiums. | 现实是其中一些门票最终可能会非常接近联赛,因为国际足联最不希望的是让广播显示空旷的体育场. |
| 139 | Soccer penetrates a culture and if its presence is reduced, it becomes less desirable. | 足球渗透到一种文化中,如果它的存在减少,就会变得不那么可取. |
| 140 | And so how do you have a mass base if the masses can't afford to go to the games? | 那么,如果大众无力参加游戏,你怎么会有大众基地? |
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