为什么人们对健怡可乐如此上瘾
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | The cult of Diet Coke, one of the most rabid fan bases on the planet, but why? | 饮食可乐的邪教,地球上最狂躁的粉丝之一,但为什么? |
| 0:06 | What is it about | 是关于什么的 |
| 0:07 | this drink in particular? | 特别要喝这个吗? |
| 0:08 | It's not the taste, it's not that it's got people addicted to the soda, | 不是口味,不是人们对汽水上瘾 |
| 0:12 | in fact it was never just a soda, and today I'm exposing it for what it is. | 事实上,它不仅仅是一个苏打水, 今天我揭露它是什么。 |
| 0:19 | Hello internet, welcome to Food Theory, the show you enjoy just for the taste of it, and today is | 你好,互联网,欢迎来到食物理论, 你喜欢的节目只是为了它的味道, 今天是 |
| 0:24 | a bit of a personal mystery for me, because I'm a Coke Zero kinda guy. | 对我来说有点私人的神秘 因为我是可乐Zero |
| 0:27 | I've talked about my Coke | 我谈了我的可乐 |
| 0:28 | addiction on this channel before, just heard it, let me rephrase, Coca Cola addiction on this channel | 之前在这个频道上瘾,刚刚听到, 让我重述一下, 这个频道上的可口可乐瘾 |
| 0:35 | before, and how after one of my best friends gave me an intervention, I switched over to Zero. | 之前,和我最好的朋友 给了我一个干预, 我转手零。 |
展开字幕全文（309 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | The cult of Diet Coke, one of the most rabid fan bases on the planet, but why? | 饮食可乐的邪教,地球上最狂躁的粉丝之一,但为什么? |
| 2 | What is it about | 是关于什么的 |
| 3 | this drink in particular? | 特别要喝这个吗? |
| 4 | It's not the taste, it's not that it's got people addicted to the soda, | 不是口味,不是人们对汽水上瘾 |
| 5 | in fact it was never just a soda, and today I'm exposing it for what it is. | 事实上,它不仅仅是一个苏打水, 今天我揭露它是什么。 |
| 6 | Hello internet, welcome to Food Theory, the show you enjoy just for the taste of it, and today is | 你好,互联网,欢迎来到食物理论, 你喜欢的节目只是为了它的味道, 今天是 |
| 7 | a bit of a personal mystery for me, because I'm a Coke Zero kinda guy. | 对我来说有点私人的神秘 因为我是可乐Zero |
| 8 | I've talked about my Coke | 我谈了我的可乐 |
| 9 | addiction on this channel before, just heard it, let me rephrase, Coca Cola addiction on this channel | 之前在这个频道上瘾,刚刚听到, 让我重述一下, 这个频道上的可口可乐瘾 |
| 10 | before, and how after one of my best friends gave me an intervention, I switched over to Zero. | 之前,和我最好的朋友 给了我一个干预, 我转手零。 |
| 11 | I | 一、导 言 |
| 12 | picked Zero because I never really got the Diet Coke love, it just tastes so off to me as someone | 选择零 因为我从来没有真正得到 健怡可乐的爱, 它只是味道如此离谱 作为某人 |
| 13 | that adores the taste of regular Coke, so you can imagine that me and the one who came before | 喜欢普通可乐的味道 所以你可以想象我和之前的那个 |
| 14 | had some heated debates about which was better, and it's not just him, the whole fan base of | 有一些激烈的辩论 关于哪个更好, 它不只是他, 整个球迷基础 |
| 15 | Diet Coke drinkers is on a whole other level. | 健怡可乐饮者在另一层 |
| 16 | Which side do you fall on? | 你掉哪一边? |
| 17 | Let me know in the | 通知我这里 |
| 18 | comments below. | 以下评论。 |
| 19 | Now, let me just say that from the outside, the cult of Diet Coke is fascinating to | 现在,让我只说 从外面, 邪教 饮食可乐是迷人的 |
| 20 | observe. | 观察。 |
| 21 | There's a whole community of people who bond over their unquenchable thirst for the drink. | 有一大群人 他们联结 他们无法抑制的渴饮。 |
| 22 | There are numerous celebrities that stand the brand, including Ben Affleck who has a Diet Coke | 有很多名人站在这个品牌, 包括Ben Affleck 他有一个饮食可乐 |
| 23 | soda fountain in his office, and Tom Hanks who pioneered a mixed drink called the Diet Coke Pain. | 办公室里的苏打水喷泉,和汤姆·汉克斯(Tom Hanks)开创了一种混合饮料,称为"饮食可乐痛". |
| 24 | No no, you heard that right, it's a drink that's one part Diet Coke and one part champagne. | 不,不,你听到的权利, 这是一个饮料的一部分 饮食可乐和一部分香槟。 |
| 25 | Diet Coke Pain. | 健怡可乐痛 |
| 26 | The cult power is so intoxicating that recently a YouTuber was arrested in India | 邪教力量是如此的醉 以至于最近一个YouTuber在印度被捕 |
| 27 | for setting foot on a forbidden island in an attempt to leave a can of it as a gift for a | 因为踏上一个禁岛 试图留下一个罐子 作为礼物给一个 |
| 28 | protected indigenous tribe. | 保护土著部落。 |
| 29 | Bruh. | 布鲁 |
| 30 | So what gives? | 那又怎样? |
| 31 | Why is it that this drink is put on a pedestal | 为什么把酒放在台阶上 |
| 32 | by so many consumers? | 这么多消费者? |
| 33 | Well today, that is what I aim to uncover. | 今天,这就是我的目标。 |
| 34 | Let's rewind the clock all the | 我们把时间倒回 |
| 35 | way back to the dawn of diet beverages, the mid-1900s. | 回到饮食饮料的黎明 1900年代中期 |
| 36 | Technically, the first commercial | 技术上,第一个商业 |
| 37 | soda was the Spanish drink La Cacera, a zero-calorie citrus beverage, kind of like Sprite, | 苏打水是西班牙饮料La Cacera, 一种零卡路里柑橘饮料, 有点像Sprite, |
| 38 | that hit shelves in 1949. | 1949年撞到货架 |
| 39 | The first diet soda in the states, though, was 1952's No Cal, | 不过,各州最早的饮食汽水是1952年的诺卡尔酒 |
| 40 | a ginger ale made specifically for diabetics. | 专为糖尿病患者酿的姜汁酒 |
| 41 | And that's an important note, these early diet | 这很重要,这些早期饮食 |
| 42 | sodas were created not for weight loss, but so that diabetics could partake in the growing | 苏打水不是用来减重的,而是用来让糖尿病患者参与生长 |
| 43 | soda craze. | 苏打水 |
| 44 | This is also true for the first Diet Cola, Diet Right by RC Cola, which became | 对第一个饮食科拉来说也是如此。 |
| 45 | commercially available in 1955. | 1955年通商. |
| 46 | However, Diet Right would soon learn that there was an untapped | 然而,饮食权利会很快得知 有一个未开发 |
| 47 | market of health-conscious soda consumers, so it broadened its horizons and became the first | 健康意识的汽水消费者市场,因此它拓宽了视野,成为第一个 |
| 48 | soda marketed as a healthy alternative to other brands. | 苏打作为其他品牌的健康替代品销售. |
| 49 | By 1962, it was the fourth highest selling | 到了1962年,它是第四高的销售额 |
| 50 | soda behind Coke, Pepsi, and its big brother, RC Cola. | 苏打水后面可乐,百事可乐, 和它的大哥,RC可乐。 |
| 51 | The massive success of the niche beverage | 特色饮料的巨大成功 |
| 52 | raised some eyebrows over at Coke and Pepsi, and within a year, both of them had diet beverages | 在可乐和百事可乐时 眉毛会升起 一年之内 两人都喝了饮食饮料 |
| 53 | of their own. | 他们自己的。 |
| 54 | And while you might think this is where Diet Coke enters Stage Right, you'd be | 虽然你可能认为这是 饮食可乐进入舞台的权利, 你会是 |
| 55 | wrong. | 错 |
| 56 | You see, both Coke and Pepsi were afraid of diluting their name brands on a potential | 你看,可口可乐和百事可乐都害怕 淡化他们的名字品牌的潜力 |
| 57 | passing fad, so Pepsi released their Diet Cola under the name Patio, and Coke, they created Tab. | 所以百事公司以Patio的名字发布了他们的饮食可乐 和可乐公司创造了Tab |
| 58 | Yeah, that Tab, the soda that you probably only know of because it's infamously the butt of so | 是啊,那个Tab,你可能只知道的汽水 因为它的屁股很臭 |
| 59 | many jokes. | 很多笑话。 |
| 60 | That said, Tab didn't start off as a joke, it started off as liquid sexism. | 泰伯不是开个玩笑 一开始是液态性别歧视 |
| 61 | What I mean | 我是说 |
| 62 | is that while Tab and its competitors were conceived to serve a health-conscious consumer | 塔布及其竞争者被设想 服务于健康意识的消费者 |
| 63 | base, they were all aggressively marketed towards body-conscious women. | 他们都积极地推销给身体有意识的妇女。 |
| 64 | In this era, | 在这个时代, |
| 65 | diet soda wasn't sold on its perceived health benefits, it was a product that could help a | 食用苏打水不是凭健康利益出售的 而是能帮助 |
| 66 | lady adhere to beauty standards so that she could land a man. | 女士遵守美容标准 这样她就可以降落一个男人。 |
| 67 | Take this notorious ad, for example. | 比如说这个臭名昭著的广告 |
| 68 | When you can't be with him, be in his mind. | 当你不能和他在一起的时候,就在他的脑海里. |
| 69 | Be a mind-sticker with a shape you can't forget. | 作一念处者,形体不可忘. |
| 70 | That's an oof. | 真是个小玩意 |
| 71 | But despite that, it actually did decently in the soda market against Patio. | 不过尽管如此,它实际上在苏打市场对帕提奥的表现还是不错的. |
| 72 | Sign of the times, what can I say? | 时代的标志,我能说什么? |
| 73 | But it eventually faced criticism due to its primary | 但最终却因为其首要性而遭到批评 |
| 74 | 甜味的, Ciclimate 和 Sacchalin 。 。 | |
| 75 | In 1969, a study found that Ciclimate increased the chance | 1969年的一项研究发现,Ciclimate增加了机会 |
| 76 | of bladder cancer in lab rats. | 大鼠体内膀胱癌 |
| 77 | This led to Tab's primary sweetener being banned by the FDA, so | 这导致Tab的主要甜品被FDA禁止,所以 |
| 78 | Coca-Cola switched up its formula to depend solely on Saccharin for Tab's sweet taste. | 可口可乐将其配方切换为完全依靠萨卡林来获得塔布的甜味. |
| 79 | This would essentially solidify Tab as a gross tasting drink, because high concentrations of | 这将基本上将Tab固化为一种总的品味饮料,因为高浓度的TB |
| 80 | Saccharin produced a bitter metallic aftertaste, an aftertaste that Ciclimate had previously | Sacchalin生产了一种苦味的金属余味,一种后味,这是Ciclimate以前曾经的 |
| 81 | neutralized. | 已经中和了 |
| 82 | With Tab now tasting like Magneto's backwash, Coke realized that they needed to change | 有了Tab现在的味道 像Magneto的后洗,可乐意识到 他们需要改变 |
| 83 | the sugar-free soda game, so they put their top minds on a top secret mission, Project Diet Coke. | 无糖苏打水游戏, 所以他们把他们的顶级头脑 在一个绝密的任务,项目 饮食可乐。 |
| 84 | That covert team eventually landed on altering Tab's recipe to feature the newly approved | 秘密团队最终在改变Tab的食谱 以体现新批准的 |
| 85 | chemical sweetener aspartame, and thus Diet Coke was born. | 化学甜味剂 aspartame, 因此,饮食可乐诞生。 |
| 86 | Yep, you heard that right. | 是的,你说得对。 |
| 87 | Finally, | 终于 |
| 88 | I have an answer as to why Diet Coke tastes nothing like the OG. | 我有一个答案,为什么 饮食可乐的味道 像OG。 |
| 89 | Diet Coke's flavor is | 饮食可乐的味道是 |
| 90 | actually based on Tab, and not classic Coke. | 而不是经典的可乐 |
| 91 | That's why there's also Coke Zero now, because | 这就是为什么现在还有可乐零,因为 |
| 92 | it's the sugar-free version of regular Coke, and why I personally prefer it. | 这是普通可乐的无糖版本, 为什么我个人更喜欢它。 |
| 93 | Diet Coke was unveiled | 饮食可乐揭幕 |
| 94 | in August of 1982, so if we're looking for the genesis of the Diet Coke cult, this is where it | 1982年8月,所以如果我们要寻找 饮食可乐邪教的起源,这就是它 |
| 95 | all began. | 都开始了 |
| 96 | Now, on the surface, how Diet Coke indoctrinated America is pretty simple, but | 现在,从表面看, 饮食可乐如何灌输 美国是相当简单的,但 |
| 97 | fascinating nonetheless, because if there's one thing Coca-Cola does better than soda, | 不过很迷人 因为如果可口可乐有一件事比苏打水好 |
| 98 | it's marketing. | 这是营销。 |
| 99 | And make no mistake, Coke is the Coke. | 别误会,可乐就是可乐 |
| 100 | After all, there's a reason why Mad Men ends | 毕竟,有原因 疯子结束 |
| 101 | with Dawn writing the Coke jingle, there's a reason Santa put down the milk and cookies for | Dawn写了可乐静乐 圣诞老人就把牛奶和饼干放下来 |
| 102 | soda, and there's a reason kids say, Jinx, you owe me a Coke and not you owe me a Pepsi, which | 苏打水,有原因 孩子们说,金克斯,你欠我一个可乐, 不欠我一个百事可乐, |
| 103 | would truly be the darkest timeline. | 这将是真正的最黑暗的时间线。 |
| 104 | Instead of targeting just aspiring housewives, Diet Coke's | 而不是仅仅针对有抱负的家庭主妇, 饮食可乐 |
| 105 | team identified that baby boomers of all genders and lifestyles were feeling 20 years older and 20 | 团队发现,所有性别和生活方式的婴儿生长者都感到20岁和20岁 |
| 106 | pounds heavier, so they landed on a marketing campaign that would highlight Diet Coke as a | 重磅,所以他们降落 在营销运动 将强调饮食可乐 |
| 107 | great-tasting drink that just so happens to be sugar-free, hence the original slogan. | 美味的饮料,恰好是无糖的,所以是最初的口号。 |
| 108 | By now, you might be saying, okay, Santi, tons of sodas have marketing, what makes Diet Cokes | 现在,你可能会说,好吧,桑蒂, 吨苏打汽水有营销, |
| 109 | so unique? | 这么独特? |
| 110 | Well, I'm glad you asked, disembodied voice in my head, because no soda in history has | 好吧,我很高兴你问, 断裂的声音在我的头上, 因为历史上没有苏打水 |
| 111 | the rollout behind it that Diet Coke had. | 饮食可乐的背后的推出。 |
| 112 | As it turns out, unveiling Diet Coke wasn't the only | 事实证明 开餐可乐并不是唯一的 |
| 113 | big event for Coca-Cola in 1982. | 1982年可口可乐大型赛事. |
| 114 | They also bought a movie studio that year. | 当年他们还买了一家电影制片厂. |
| 115 | Coca-Cola bought Columbia | 哥伦比亚可口可乐 |
| 116 | Pictures for $750 million. | 照片价值7.5亿美元. |
| 117 | As they say, there's no business like show business. | 正如人们所说,没有像演艺事业这样的生意. |
| 118 | While the purchase | 买的时候 |
| 119 | was mostly driven by a desire to diversify Coke's portfolio, it gave the company direct access to | 主要是因为希望将可乐投资组合多样化,它让公司直接获得 |
| 120 | 将产品放置在电影经典中,如Ghostbusters。 | |
| 121 | But more importantly, it gave | 但更重要的是,它给了 |
| 122 | Coke access to celebrity influencers. | 可乐访问名人影响者. |
| 123 | Yeah, influencer marketing long before the days of | 是啊,影响者营销 很久以前的日子 |
| 124 | social media. | 社交媒体. |
| 125 | Reportedly, the only non-alcoholic beverages available at Columbia parties were Coke | 据报道,哥伦比亚派对上唯一的非酒精饮料是可乐 |
| 126 | products, and in Tinseltown, where looks were everything, Diet Coke became the drink of choice. | 在Tinseltown, 在那里,所有的东西, 饮食可乐成为选择的饮料。 |
| 127 | Suddenly, Diet Coke was seen as the accessory to the stars. | 突然间,健怡可乐被视作恒星的附属物. |
| 128 | This, along with vigorous celebrity | 这个,还有名人 |
| 129 | endorsement campaigns featuring the likes of Whitney Houston, Demi Moore, and comedy legend | 以惠特尼·休斯顿 戴米·摩尔 喜剧传奇为主角的赞助活动 |
| 130 | made it so that it appeared as if everyone who was anyone was a Diet Coke fan. | 让它看起来好像每个人都喜欢吃可乐 |
| 131 | Heck, even Superman | 该死的,甚至超人 |
| 132 | and Batman were hawking Diet Coke by the end of the 80s, and it worked. | 而蝙蝠侠则在80年代末时正在鹰击健怡可乐,并成功. |
| 133 | It became synonymous with | 它成为同义词 |
| 134 | a very American brand of glamour. | 一个非常美国化的魅力品牌。 |
| 135 | It was a symbol of having your cake and eating it too. | 这是吃蛋糕的象征 |
| 136 | If you | 如果你们 |
| 137 | weren't drinking Diet Coke, you weren't with it. | 没有喝健怡可乐,你没有。 |
| 138 | Eventually, Coke realized that they were really | 最终,可乐意识到他们真的 |
| 139 | bad at picking movies to green light, so they sold off Columbia to Sony in 1987. | 不好选电影 绿光, 所以他们在1987年 把哥伦比亚卖给索尼。 |
| 140 | But to their | 但对他们来说 |
| 141 | credit, they did make a sizable profit on the venture, and they learned more than enough to | 他们的生意赚了大钱 学到了足够的钱 |
| 142 | keep pop culture in the palm of their hands. | 让流行文化掌握在他们手中 |
| 143 | By the 90s, Diet Coke went all in on the fashion | 到了90年代, 健怡可乐开始流行 |
| 144 | industry, putting their cans into the hands of models like Kate Moss to really hit home that | 把他们的罐头 交给凯特·莫斯这样的模特儿 |
| 145 | they were the drink emblematic of the beauty standards of the era. | 他们是这个时代美容标准的标志性饮料 |
| 146 | So, for the regular person, | 所以,对于普通人来说, |
| 147 | drinking Diet Coke was the key to being like your favorite celebrity. | 喝健怡可乐是成为你最爱的名人的关键 |
| 148 | It made you feel like you were | 它让你觉得自己是 |
| 149 | part of an exclusive club, a who's who of Hollywood's hottest. | 独家俱乐部,谁谁是好莱坞最热门。 |
| 150 | It also just happened to hit in an era of | 也碰巧在... ...一个时代... |
| 151 | society where dieting and being skinny were all on the rage. | 饮食和瘦弱都充满愤怒的社会。 |
| 152 | Nobody wanted to down the sugar in | 没人想把糖放进去 |
| 153 | a regular Coke, so Diet Coke was the answer. | 普通的可乐,所以 饮食可乐是答案。 |
| 154 | If you wanted to be skinny and beautiful, remember, | 如果你想要瘦而美丽 记住 |
| 155 | this was the 90s, like the models you see in magazines and TV, then you gotta go out and get | 这是90年代,就像你看到的模型 在杂志和电视上, 然后你必须去得到 |
| 156 | yourself some Diet Coke. | 吃点可乐 |
| 157 | But that was the 90s, and as physically painful as it is for me to say this, | 但那是90年代, 和身体痛苦一样 我这样说, |
| 158 | the end of the 90s was almost three decades ago. | 90年代的结束是30年前 |
| 159 | How did the cult persist past that and the | 邪教是如何坚持过去和 |
| 160 | standards of the time? | 时间标准? |
| 161 | The crazy but still logical answer is everyone's addicted. | 疯狂但逻辑上的答案是每个人都上瘾了 |
| 162 | Well, | 那个 |
| 163 | I guess I shouldn't say addicted because technically the American Psychiatric Association | 我想我不该说上瘾 因为从技术上讲 美国精神病协会 |
| 164 | doesn't recognize caffeine or diet soda addiction, but studies are showing that Diet Coke and its | 不认得咖啡因 或饮食苏打毒瘾, 但研究表明 饮食可乐及其 |
| 165 | ingredients could be affecting us in ways that even regular Coke doesn't. | 成分可能会影响我们的方式 甚至普通可乐不会。 |
| 166 | Let's start with Aspartame, | 先从阿斯巴达姆开始 |
| 167 | that miracle sweetener that put Diet Coke on the map. | 那个神奇的甜点 将健怡可乐放到地图上 |
| 168 | The way artificial sweeteners like Aspartame | 像阿斯巴达姆这样的人工甜品 |
| 169 | work is that they signal to our brains the sensation of sweetness that we crave from sugar. | 工作是,他们向我们的大脑 发出我们渴望糖的甜蜜感。 |
| 170 | Contrary to what you might assume, Aspartame is actually sweeter than sugar, like hundreds | 与你可能假设的相反,阿斯巴达姆其实比糖甜,就像几百个 |
| 171 | of times sweeter, but this has the benefit of requiring way less to achieve a similar | 更甜的,但这的好处是 需要少得多的方式来实现类似 |
| 172 | level of sugar rush. | 糖热的程度。 |
| 173 | This in turn means one can is zero calories, but the downside of those zero | 这反过来意味着一个可以是0卡路里, 但那些0的缺点 |
| 174 | calories happens in our brains. | 热量发生在我们的大脑。 |
| 175 | See, sugar in the natural world comes with calories, energy for our | 看,自然界的糖会带来热量,能量 |
| 176 | body. | 躯体。 |
| 177 | Our brains have naturally evolved to seek that sugar out. | 我们的大脑自然而然地进化出来寻找糖。 |
| 178 | Your brain runs on electricity, | 你的大脑靠电运转 |
| 179 | like a weird biological computer powered by neurons, aka the tiny messengers that zap thoughts | 就像一个奇怪的生物计算机 由神经元提供动力, |
| 180 | and feelings through your head all day long. | 和整天在你的头上感受。 |
| 181 | These neurons shoot electrical signals down | 这些神经元会把电信号打下来 |
| 182 | their built-in wiring, which are called axons. | 他们的内置电线,被称为轴线。 |
| 183 | Think of them like tiny brain highways, but with | 把它们想成是微小的大脑高速公路,但是... |
| 184 | fewer potholes and less people refusing to obey traffic laws. | 坑洞更少,拒绝遵守交通法的人更少. |
| 185 | When the electricity reaches the end | 当电到尾端 |
| 186 | of the line, it triggers the release of chemical messengers called neurotransmitters, and these are | 线条,它触发释放 化学信使称为神经递质, 这些是 |
| 187 | 真实的MVP. | |
| 188 | Neurotransmitters are how your brain sends messages to the rest of your body, | 神经传导器是 你的大脑如何向身体的其他部分发送信息, |
| 189 | like, hey, you're hungry, or maybe don't eat that gas station sushi, and sugar lights up the | 喜欢,嘿,你饿了, 或者也许不吃加油站寿司, |
| 190 | highway for dopamine, otherwise known as the happy hormone. | 多巴胺的高速公路 也叫快乐激素 |
| 191 | But with artificial sweeteners, | 但是用人工甜味剂 |
| 192 | the same pathways partially light up, because your brain is expecting those sweet sweet calories, | 同样的路径部分点亮, 因为你的大脑 期待这些甜甜的卡路里, |
| 193 | but it never gets them. | 但它从来没有得到他们。 |
| 194 | So your brain tells you to drink more. | 所以,你的大脑告诉你多喝。 |
| 195 | Eventually the calories will come, | 最后卡路里会来 |
| 196 | right? | 对吧? |
| 197 | You and I know they won't, but your brain keeps begging you to chug, hoping they will. | 你和我知道他们不会, 但你的大脑一直乞求你 吐,希望他们会。 |
| 198 | You're already craving the next sip before you're done with the first one. | 你已经在喝完第一口之前就想喝下一口了 |
| 199 | It's not | 这不是 |
| 200 | technically an addiction, but boy does the shoe almost fit. | 技术上是瘾君子, 但男孩做的鞋几乎合身。 |
| 201 | Then there's the caffeine factor, | 还有咖啡因因素 |
| 202 | and this is what really sets the Diet Coke apart from the Coke Zero. | 这是真正设置 饮食可乐 除了可乐零。 |
| 203 | Upon investigation, | 经调查, |
| 204 | you'll find that one can of Diet Coke has 46 milligrams of caffeine, while Coke and Coke Zero | 你会发现,一个罐 饮食可乐有46毫克的咖啡因, 而可乐和可乐零 |
| 205 | have 34 and 32 respectively. | 分别有34个和32个。 |
| 206 | That's between 35 and 43 percent more caffeine, which means that | 这比咖啡因多35到43% 这意味着 |
| 207 | Diet Coke aficionados develop a heck of a caffeine dependency, especially because they tend to knock | 健怡可乐小飞兽 发展出咖啡因的依赖性 特别是因为它们往往敲门 |
| 208 | more of them back than say regular Coke because they aren't worried about the caloric intake. | 因为他们不担心卡路里摄入量 |
| 209 | So kicking the Diet Coke becomes a lot harder when you take those factors into account. | 所以,踢健怡可乐变得困难得多 当你考虑这些因素。 |
| 210 | But | 不过 |
| 211 | this is something that's been talked about before. | 这是以前讨论过的事 |
| 212 | It still doesn't tell us the whole story, | 它还是没有告诉我们整个故事, |
| 213 | because a slightly higher caffeine level probably isn't the reason everyone loves it so much. | 因为咖啡因水平稍高 可能不是每个人都喜欢的原因 |
| 214 | After | 之后 |
| 215 | all, it's still less than a regular cup of coffee, and other diet sodas use those artificial | 所有,它仍然少于一个普通的咖啡杯, 其他饮食汽水使用这些人工 |
| 216 | sweeteners. | 甜点 |
| 217 | Any pseudo addictive qualities in those sweeteners doesn't explain what's so special | 那些甜品中的任何伪成瘾品质 都无法解释有什么特别 |
| 218 | about Diet Coke. | 关于健怡可乐。 |
| 219 | For that, we actually have to go back to the beginning. | 为此,我们实际上必须回到开始。 |
| 220 | Or I guess the beginning | 或者我想是开始 |
| 221 | is coming back to us. | 回到我们身边。 |
| 222 | See, back in the 90s, Diet Coke was the drink you needed to have to be part | 你看,90年代, 健怡可乐 是饮料,你必须参与 |
| 223 | of the exclusive club of the hottest of hottest celebrities, like we covered earlier. | 独家俱乐部 最热门的名人, 像我们之前覆盖。 |
| 224 | Wanted to | 想要来 |
| 225 | be like Batman? | 像蝙蝠侠一样? |
| 226 | Diet Coke. | 饮食可乐。 |
| 227 | Wanted to be that super famous model you saw in every magazine cover? | 想成为你在每个杂志封面上看到的超级著名模特吗? |
| 228 | Drink a Diet Coke and you're practically on a first name basis with Kate Moss. | 喝杯健怡可乐 你和凯特·莫斯几乎是同名的 |
| 229 | But Coca-Cola | 但可口可乐 |
| 230 | realized that problematic beauty standards don't make a loyal consumer base. | 发现有问题的美容标准不会成为忠诚的消费基础. |
| 231 | Yet here we are, | 然而,我们在这里, |
| 232 | with a cult on our hands, and a Diet Coke that has been seeing a resurgence lately. | 我们手上拿着一个邪教, 还有最近又出现了一种可乐。 |
| 233 | Diet sodas | 减肥汽水 |
| 234 | in general. | 总的来说。 |
| 235 | In part because of Gen Z staying away from alcohol and becoming more health conscious. | 部分原因是Gen Z远离酒精,更加健康意识. |
| 236 | So, zero calories, zero sugar drinks are the natural sweet alternative. | 因此,零卡路里,零糖饮料是天然的甜味替代品. |
| 237 | But the fan base | 但风扇基地 |
| 238 | seems reinvigorated. | 似乎恢复了活力。 |
| 239 | How did Coca-Cola finally figure it out? | 可口可乐是怎么最终发现的?. |
| 240 | Well, with some help. | 嗯,有帮助。 |
| 241 | From none | 无 |
| 242 | other than Kate Moss. | 除了凯特·莫斯 |
| 243 | Yeah, the same model that drove the Diet Coke frenzy in the 90s is now | 是啊,同样的模型驱动 饮食可乐狂热在90年代 现在 |
| 244 | creative director for the brand. | 品牌创意总监. |
| 245 | Suddenly, it was all the rage to be drinking Diet Coke again. | 突然间,又喝着健怡可乐太愤怒了 |
| 246 | Everything from the hashtag Diet Coke break to Diet Coke recipes trending on TikTok. | 从"饮食可乐"到"饮食可乐"的标签 所有东西都在TikTok上流行 |
| 247 | The 90s | 90年代 |
| 248 | coming back in nostalgic fashion is also bringing back Diet Coke. | 以怀旧的方式回来 也会带回健怡可乐 |
| 249 | Some people have also connected | 一些人也联系过 |
| 250 | the dots that this is also, once again, happening in an era where things like Ozempic are super | 这些点 也再次发生在一个时代 像Ozempic这样的事物是超级 |
| 251 | popular in celebrity circles. | 在名人圈里很受欢迎 |
| 252 | You can argue we're kinda going back to the problematic days where | 你可以争辩,我们有点 回问题的日子,在那里 |
| 253 | being thin is once again what's regarded as attractive by the Hollywood elite. | 好莱坞的精英们认为 瘦弱再次吸引人 |
| 254 | But it's | 不过 |
| 255 | bigger than that. | 比这还要大 |
| 256 | People probably aren't drinking Diet Coke because they think it'll make them more | 人们可能不喝 饮食可乐,因为他们认为这会让他们更多 |
| 257 | attractive. | 很有魅力,你觉得呢? |
| 258 | No, see, Kate Moss and Coca-Cola have shifted the marketing and perception of Diet Coke. | 不,你看,凯特・莫斯和可口可乐 改变了饮食可乐的营销和观念。 |
| 259 | Not gonna lie to you, I was racking my brain trying to figure out what was so special about | 我不是要骗你,我正在打碎我的大脑 试图找出什么是那么特殊 |
| 260 | this freaking drink. | 这该死的饮料。 |
| 261 | And it wasn't until I read about Kate Moss's campaign that it all clicked. | 直到我读到凯特·莫斯的竞选活动 才开始点击 |
| 262 | Love what you love, buy you. | 爱你所爱,买你。 |
| 263 | It's the campaign slogan that celebrates the loyal fans. | 正是竞选口号颂扬了忠诚的粉丝. |
| 264 | It's supposed | 应该是 |
| 265 | to speak about the positive and unapologetic attitude of Diet Coke fans. | 来谈谈饮食可乐的粉丝们 所持的积极和不乐观的态度 |
| 266 | But what's interesting | 但有什么有趣的东西 |
| 267 | is the last part, buy you. | 最后一部分,买你。 |
| 268 | Diet Coke is no longer the drink you sip on to be like those movie stars | 健怡可乐不再是你喝的酒了 就像那些电影明星一样 |
| 269 | or runway models. | 或跑道模型。 |
| 270 | Drinking Diet Coke is a part of you. | 喝健怡可乐是你的一部分。 |
| 271 | Drinking one is a message to yourself, | 喝酒是给你自己的信息 |
| 272 | buy you. | 买你。 |
| 273 | It's genius and a little sinister. | 这是天才和有点邪恶。 |
| 274 | What used to be a symbol of a lifestyle you wanted to | 曾经是你想要的生活方式的象征 |
| 275 | be a part of is now just a part of you, of your identity. | 成为你的一部分,现在只是你的一部分, 你的身份。 |
| 276 | Don't believe me? | 不相信我吗? |
| 277 | You know how every | 你知道,每个 |
| 278 | now and then Coke will have that campaign of share a Coke with and then have a bunch of names | 现在和可乐一起分享可乐 之后还有一堆名字 |
| 279 | like sis, dad, or sidekick, or even homie. | 像妹妹,爸爸,或者同伴,甚至朋友。 |
| 280 | Diet Coke does this too. | 健怡可乐也这样做。 |
| 281 | But as part of their new | 但作为他们新的 |
| 282 | campaign last year, it added a twist. | 去年的竞选活动,增加了一个曲折。 |
| 283 | Instead of share with, they made it Diet Coke Break | 与其分享,他们还做了减肥可乐 |
| 284 | buy with individual names. | 以个人姓名购买。 |
| 285 | And this was unique to Diet Coke. | 这是独有的饮食可乐。 |
| 286 | Regular and Zero didn't take part in | 正常和零没有参加 |
| 287 | it. | 这个 |
| 288 | It's no longer something to share with someone else. | 今已不与他人共说. |
| 289 | It's all yours. | 都归你了 |
| 290 | And it's buy you. | 它会买你。 |
| 291 | It's no | 没有 |
| 292 | for so many people to kick the habit. | 让这么多人开始习惯 |
| 293 | Not because of the artificial sweeteners, but because Coca | 不是因为人造甜品 而是因为可口 |
| 294 | Cola has made Diet Coke become a part of the identity of every one of its consumers through | 科拉让饮食可乐成为每个消费者身份的一部分 通过 |
| 295 | very deliberate marketing campaigns. | 非常蓄意的营销运动。 |
| 296 | I told you Coke is the GOAT and this is exactly why. | 我告诉你可乐是GOAT,这正是原因。 |
| 297 | Coca | 可口可乐 |
| 298 | Cola made sure that you leaving behind Diet Coke is like leaving behind a part of you. | 柯拉确保你离开健怡可乐 就像离开你的一部分。 |
| 299 | Where other | 其他情况 |
| 300 | diet sodas just try and sell you a zero calorie, zero sugar drink, or some might even try to sell | 减肥汽水只是试图卖给你 一个零卡路里,零糖饮料, 或者有些甚至可能试图出售 |
| 301 | a lifestyle, Coca Cola has gone beyond that and made Diet Coke who you are. | 一种生活方式,可口可乐 已经超越了这一点, 并让你的饮食可乐。 |
| 302 | And in a weird way, | 在一个奇怪的方式, |
| 303 | the cult of Diet Coke is just people who truly love who they are. | 吃可乐的邪教只是真正爱自己的人 |
| 304 | But hey, that's just a theory. | 但是,嘿,这只是一个理论。 |
| 305 | A food theory. | 一个食物理论。 |
| 306 | Buen provecho. | 布恩・普瑞乔 |
| 307 | And hey, if you want to quit Diet Coke and go to functional sodas, | 嘿,如果你想退出 饮食可乐和去功能性苏打水, |
| 308 | make sure you click the link on the screen first. | 请先单击屏幕上的链接。 |
| 309 | And as always, I'll see you next week. | 和往常一样 下周见 |
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