【TED演讲】为何你的团队不执行决策
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:10 | Have you ever asked someone to do something and they just didn't it | 你曾经请人做点什么 他们只是没有 |
| 0:17 | happens to us almost every day at work for example we might ask our colleagues | 我们几乎每天都在工作 比如我们可能会问同事 |
| 0:25 | can we please call all of our customers and get feedback about how our product | 能不能给我们所有的客户打电话 了解一下我们的产品 |
| 0:29 | is and then no action or they don't really do it or they don't really feel | 是,然后没有行动 或者他们没有真正做到这一点 或者他们没有真正感觉 |
| 0:36 | connected which is something that we don't want or maybe to our partners can | 连在一起,这是我们不想的东西 或者也许我们的伙伴可以 |
| 0:43 | you please the famous can you please take out the trust and after hours it's | 拜托了,名人 能把信任拿出来吗? 几个小时后 |
| 0:49 | still there or our parents can you please stop comparing me with your | 临硂 ┪и克 ри蛤 |
| 0:57 | friends kids doesn't make me feel nice and they still keep on doing it why | 朋友的孩子不让我感觉好,他们仍然继续做 |
| 1:07 | there is a gap between what we say and what it gets done this is what I call | 我们所说的话和所做的事情之间有差距 我称之为 |
| 1:15 | the execution gap the space between what said from what happens now about 10 | 执行空格,从现在的10点开始 |
展开字幕全文（102 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Have you ever asked someone to do something and they just didn't it | 你曾经请人做点什么 他们只是没有 |
| 2 | happens to us almost every day at work for example we might ask our colleagues | 我们几乎每天都在工作 比如我们可能会问同事 |
| 3 | can we please call all of our customers and get feedback about how our product | 能不能给我们所有的客户打电话 了解一下我们的产品 |
| 4 | is and then no action or they don't really do it or they don't really feel | 是,然后没有行动 或者他们没有真正做到这一点 或者他们没有真正感觉 |
| 5 | connected which is something that we don't want or maybe to our partners can | 连在一起,这是我们不想的东西 或者也许我们的伙伴可以 |
| 6 | you please the famous can you please take out the trust and after hours it's | 拜托了,名人 能把信任拿出来吗? 几个小时后 |
| 7 | still there or our parents can you please stop comparing me with your | 临硂 ┪и克 ри蛤 |
| 8 | friends kids doesn't make me feel nice and they still keep on doing it why | 朋友的孩子不让我感觉好,他们仍然继续做 |
| 9 | there is a gap between what we say and what it gets done this is what I call | 我们所说的话和所做的事情之间有差距 我称之为 |
| 10 | the execution gap the space between what said from what happens now about 10 | 执行空格,从现在的10点开始 |
| 11 | years ago I moved abroad for the first time I had to lead the team in a | 多年前我第一次搬到国外 不得不带领球队 |
| 12 | country that I was not speaking the native language our only way of | 国家,我不说本土语言 我们唯一的方法 |
| 13 | communication was broken English so that was a big challenge I saw that there | 通讯中断了英语 所以这是个巨大的挑战 我看到在那里 |
| 14 | was not really a connection I couldn't really connect with them we had | 并不是真正的连接 我无法真正连接到他们 我们有过 |
| 15 | misunderstandings on the directions and strategies I want to apply to the team I | 对我想适用于小组的方向和战略的误解 |
| 16 | couldn't really pass down the executions I wanted him to follow it was | 无法真正通过死刑 我希望他遵循它 |
| 17 | the first time that I realized that presentation skills my presentation | 我第一次意识到 展示技巧 我的介绍 |
| 18 | skills my communication skills the language the culture were not my | 语言 文化不是我的 |
| 19 | strengths anymore they were my weakness sounds like I need to do something I | 力量已经是我的弱点 听起来我需要做点什么 |
| 20 | need to make this happen I need to make this work so what I decided to do is to | 需要做到这一点,我需要 使这个工作 所以我决定做的是 |
| 21 | look at the human needs to study human needs I decided to go that direction one | 看看人类研究人类需求的需求 我决定朝这个方向走 |
| 22 | way to understand human behavior is to look back to our ancestors so let's | 了解人类行为的方式是回顾我们的祖先,让我们 |
| 23 | picture a tribe okay there is a leader and the leader says let's go hunt | 想象一个部落 好,有一个首领 首领说,让我们去狩猎 |
| 24 | nobody questions that nobody says oh I will join you tomorrow can I join | 没有人质疑,没有人说 哦,我明天会加入你 我可以加入 |
| 25 | tomorrow nobody feels disconnected nobody feels frustrated nobody says why | 明天没人觉得脱节 没有人觉得沮丧 没有人说为什么 |
| 26 | we have to do it the message is clear they all go out once the leader says | 我们一定要做到这一点,信息是明确的 他们都出去了,只要领导人说 |
| 27 | they all straight away go out and hunt why this happens because the instinct | 他们都马上出去打探 为什么会这样 因为本能 |
| 28 | drives them there is something wired inside them that drives them they know | 驱赶他们 里面有窃听器 |
| 29 | that they will get hungry this is their instinct so they know that they need to | 他们的本能是让他们知道 他们需要 |
| 30 | get out and hunt there's no question about it what to question the leader for | 出去打猎吧 毫无疑问 为什么要问领袖 |
| 31 | because they know that this will get them food to feed themselves and their | 因为他们知道,这可以让他们 食物养活自己和他们 |
| 32 | families so it's a survival thing this is what makes the things crystal clear | 家庭是生存之物 这让事情变得清晰 |
| 33 | instinct leads to action which leads to benefit instinct I'll get hungry leads | 直觉导致行动 导致本能受益 我会得到饥饿的线索 |
| 34 | to action I need to go hunt it leads to benefit to get food but in modern times | 我需要去打猎 才能得到食物 但是在现代 |
| 35 | and the things are a little bit more complicated right it's not only about | 事情有点复杂 不只是关于 |
| 36 | food we don't hunt for our food we are more ambitious now we are more | 我们不捕食食物,我们更野心勃勃 |
| 37 | materialistic we want more things we chase followers deadlines expectations | 唯物主义,我们想要更多的东西 我们追求追随者的期望期限 |
| 38 | our own feeling sometimes this is what we do so this is what makes the things | 我们的感受有时是这样的 我们这样做,所以这是 使事物 |
| 39 | complicated the goals are layered abstract they are not clear they are not | 目标是分层抽象的 并不清楚它们不是 |
| 40 | easy to understand but we still need something to drive us because we are | 很容易理解 但我们还需要一些东西来驱动我们 因为我们是 |
| 41 | still wired the same way we still need something that will trigger our instinct | 仍然有同样的线 我们仍然需要的东西 触发我们的本能 |
| 42 | and the scientists say that nowadays this is purpose we need purpose so all | 科学家们说,现在这是目的 我们需要目的 |
| 43 | what I did was to merge to combine my observations from the Stone Age to the | 我所做的是合并我的观察 从石器时代到 |
| 44 | modern times it was instinct which leads to act which leads to benefit and I made | 现代是本能导致行为 导致利益,我做了 |
| 45 | purpose which leads to act which leads to benefit wherever you see act | 目的导致行为 导致受益 任何地方你看到行为 |
| 46 | whenever I say act means what what I want you to do whenever you see purpose | 每当我说行为 意味着我要你做什么 当你看到目的 |
| 47 | means why why I want you to do that and benefit is what you get what the other | 意思是为什么我要你这么做 好处就是你得到的 |
| 48 | side gets out of it always we communicate what we want I want you to do | 一边离开它,总是我们沟通 我们希望你做 |
| 49 | that rarely we communicate the why and almost never we communicate the benefit | 我们很少沟通原因 也几乎从未沟通好处 |
| 50 | that you get out of this let me break it down let me give some examples on the | 让我来举几个例子 |
| 51 | examples that I use at the beginning at the workplace let's get the customers | 我一开始在工作场所使用的例子,我们找客户 |
| 52 | for the feedback let's call them what your colleagues here is all let's do | 给他们反馈,让我们叫他们 你的同事在这里是什么,让我们做 |
| 53 | another task extra work probably not paid but what if you say instead can we | 另一件额外工作可能没有报酬 但是如果你说我们可以 |
| 54 | please call all of our customers to get feedback because this is valuable for us | 请给我们的客人打电话,请他们反馈 因为这对我们很重要 |
| 55 | to improve our product at this period of time so we scale our business make more | 在这段时间里改进我们的产品 这样我们就能扩大业务规模 |
| 56 | money give more benefit to our people so to ourselves and also you will get | 金钱给我们的人民带来更多的好处 这样我们自己,你也会得到 |
| 57 | connected with our customers you will ask them for references if they are | 和我们的顾客有关 如果有的话,你会问他们的推荐信 |
| 58 | happy and satisfied with us you will get contacts of their friends or family | 你会得到他们的朋友或家人的联络 |
| 59 | which will give you opportunity to reach your sales goal and get easier | 让你有机会达到你的销售目标 并变得更加容易 |
| 60 | your commission so if you say that all of us all of a sudden your request | 所以如果你说我们所有人 突然间你的要求 |
| 61 | became their opportunity they will be motivated inspired to do it to your | {\fn华文楷体\fs16\1cHE0E0E0}成为他们的机会 {\fn华文楷体\fs16\1cHE0E0E0}他们会被激励去对待你 |
| 62 | partner please take out the trash what she hears or what she hears is oh to do | 伙伴们,请把垃圾拿出来 她听到什么,她听到什么 |
| 63 | something boring right now but what if you say can you please take out the | 无聊的东西,现在,但如果你说 你可以请 拿出 |
| 64 | trash because I had a long busy day at work today and that will make me feel | 垃圾,因为我有一个长 繁忙的一天今天工作, 这将让我感觉 |
| 65 | supported all of a sudden your task becomes their opportunity to connect | 突然间你的任务变成了他们连接的机会 |
| 66 | with you to connect with their partner let me do a live example okay can you | 跟你联系他们的搭档 让我做个活的榜样 好吗? |
| 67 | all please give me a round of applause thank you thank you thank you thank you | 请大家掌声感谢 谢谢 |
| 68 | what if I say can you all please give me a round of applause because this will | 如果我说你们能给我掌声吗? |
| 69 | make me feel more confident and it will improve my speech which will make your | 让我更有信心,它会改进我的演讲,使你 |
| 70 | experience even greater today and I can pass my message to you on a better | 今天的体验更丰富 我可以向大家传达我的讯息 |
| 71 | level let's try let's give another one thank you thank you thank you thank you | 等一等,我们再来一杯 谢谢,谢谢 |
| 72 | so much what happened to the second exam we were on this together you felt | 第二次考试发生了很多事,我们在一起,你觉得 |
| 73 | connected with me we were on this together as one now some people might | 和我有关系,我们在一起 就像现在有人可能 |
| 74 | say oh you know what this is manipulation you just want to get what | 说哦 你知道这是什么 操纵你只是想得到什么 |
| 75 | you what you want well it's not exactly like that this is what we have to | 你想怎样就怎样吧 这可不是我们该怎样 |
| 76 | understand it's not manipulation let's normalize it it's not a taboo we are | 要知道这不是操控 我们正常点 这不是禁忌 |
| 77 | selfish we are not egoistic we are not transactional this is how we work this | 自私,我们不是自私 我们不是交易 这就是我们的工作方式 |
| 78 | is our nature this is how we are wired this is how we operate this is who we | 这是我们的本性 这就是我们如何被窃听 这是我们如何操作 |
| 79 | are Steve Jobs did it too back in 80s Steve Jobs wanted to recruit a CEO for | 史蒂夫・乔布斯在80年代做的太早了 史蒂夫・乔布斯想招聘一位首席执行官 |
| 80 | Apple so he I for the CEO of Pepsi but Apple was not that strong back in the | 苹果所以他我为百事公司首席执行官 但苹果并没有那么强大 |
| 81 | days yet so he knew that just the money will not make the trick he knew that he | 所以他知道只要钱 就不会骗他 |
| 82 | has to use a great communication your way to get you so he didn't go out | 要用你的方式联络你 这样他就不会出去了 |
| 83 | saying to him I want you in Apple I want you to come on board and do this this | 告诉他我要你在苹果公司 我要你上船 做这个 |
| 84 | and that XYZ the job description he didn't do that instead what he said was | 而XYZ的工作说明 他没有这样做,而他说的是 |
| 85 | do you want to sell sugar water for the rest of your life or do you want to come | 你想一辈子卖糖水还是来? |
| 86 | with me and change the world the rest is history I have lived and worked in five | 与我同在 改变世界 剩下的是历史 我生活和工作 在五 |
| 87 | countries across two continents where the language and the culture was not the | 语言和文化不是 |
| 88 | same but one thing was people don't respond to pressure and unknown they | 同样的,但一件事是 人们不回应压力 和未知他们 |
| 89 | respond to their needs and understanding whenever I apply this I got | 满足他们的需要和理解 当我应用这个我得到了 |
| 90 | things done whenever I didn't I had confusion and | 只要我没搞错 事情就会发生 |
| 91 | misunderstandings I apply this all the time on every country that I've been | 误会我一直用在每一个国家上 |
| 92 | from but from my personal life to business to my own self as well this is | 从我的个人生活到生意 到我自己 这也是 |
| 93 | sometimes how I speak to myself to get things done so here are the good news | 有时候我如何跟自己说话 让事情完成,在这里是好消息 |
| 94 | we don't need to be great communicators we don't need to be TEDx presenters we | 我们不需要成为伟大的传播者 我们不需要成为TEDx介绍者 |
| 95 | don't need to be therapists we don't need to use one common language what we | 不需要做治疗师 我们不需要使用共同的语言 |
| 96 | need is to follow the sequence to make sure that we apply purpose act benefit | 需要遵循顺序,以确保我们实施目的行为利益 |
| 97 | whenever I go out and I ask for something I have written down those | 每次我出去,我要求的东西 我已经写下来这些 |
| 98 | rewards and I make sure that the structure of my question includes | 奖励,我保证 我的问题的结构包括 |
| 99 | includes exactly the same sequence we should stop asking ourselves why they | 包括完全相同的顺序 我们不应该问自己为什么 |
| 100 | didn't listen to me we should better ask did I communicate the benefit did I | 不听我的话,我们最好问问我有没有传达利益 |
| 101 | explain the purpose this is how we get things done this is how we close the | 解释一下我们如何把事情办妥 如何关闭 |
| 102 | this is how we move forward together thank you very much | 这就是我们一起前进的方式 非常感谢 |
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