洞察不仅关乎分析，更关乎人性【TED演讲】

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P1 · 洞察不仅关乎分析，更关乎人性【TED演讲】 p01 中英双语 (P1)

洞察不仅关乎分析，更关乎人性【TED演讲】 p01 中英双语 (P1)

发布于 2026-09-21 · 时长 14:10

字幕摘录

时间	英文	中文
0:02	Insights help us understand what happened, why it matters, what to do about it.	洞察力帮助我们了解发生了什么,为什么它很重要,该怎么办。
0:11	But over many years, career in consulting, teaching and research, I discovered	但多年来,在咨询、教学和研究领域 我发现
0:19	something surprising.	令人惊讶的东西。
0:21	The most powerful and best insights are not just	最有力量和最好的见解不仅仅是
0:24	analytical, they're human.	分析,他们是人类。
0:27	But it took me a long time and some failure to understand	但我花了很长的时间 却不知所措
0:30	that.	那个
0:32	This is our farm, fifth-generation farm back in Davis County, Indiana.	这是我们在印第安纳州戴维斯县的第五代农场
0:36	You	你们
0:37	can't get any farther from Silicon Valley or Wall Street.	离硅谷和华尔街再远不过了

展开字幕全文（333 条）

序号	英文	中文
1	Insights help us understand what happened, why it matters, what to do about it.	洞察力帮助我们了解发生了什么,为什么它很重要,该怎么办。
2	But over many years, career in consulting, teaching and research, I discovered	但多年来,在咨询、教学和研究领域 我发现
3	something surprising.	令人惊讶的东西。
4	The most powerful and best insights are not just	最有力量和最好的见解不仅仅是
5	analytical, they're human.	分析,他们是人类。
6	But it took me a long time and some failure to understand	但我花了很长的时间 却不知所措
7	that.	那个
8	This is our farm, fifth-generation farm back in Davis County, Indiana.	这是我们在印第安纳州戴维斯县的第五代农场
9	You	你们
10	can't get any farther from Silicon Valley or Wall Street.	离硅谷和华尔街再远不过了
11	It's my dad, Lee, second of	是我爸李,第二张
12	ten children on a Depression-era farm.	10个孩子在萧条时代的农场。
13	A farmer who loved the land and a coach	一个热爱土地的农民和一个教练
14	who loved to win.	谁喜欢赢。
15	Think Drill Sergeant meets Bobby Knight.	我觉得钻探中士认识了鲍比·奈特
16	He taught me the	他教过我
17	value of hard work, getting your hands dirty, and thinking creatively to solve a	努力工作的价值 弄脏你的手 创造性地思考解决
18	problem or win a game.	问题或赢得比赛。
19	How?	怎么会?
20	By learning using his head.	通过学习用他的头。
21	It's my mom, Irma.	是我妈,艾玛
22	
23	father was killed in World War II and her mother cleaned homes to make ends	父亲在二战中被杀 她的母亲清理了房屋以维持生计
24	meet.	相见.
25	Mom was the very definition of caring.	妈妈是照顾的定义
26	She made you feel heard and she	她让你感觉听到,她
27	made you feel loved.	让你觉得被爱着
28	How?	怎么会?
29	By sharing using her heart.	通过分享她的心脏。
30	I grew up with these amazing	我从小就跟这些神奇的
31	people.	人们
32	Did you have someone like this growing up?	你有这样的人长大吗?
33	I hope so.	我希望是这样。
34	Because of them, as	因为他们
35	a kid, I prayed for wisdom, service, and stamina.	一个孩子,我祈求智慧,服务,和耐力。
36	Literally those three words.	字面意思是这三个字。
37	Didn't realize it then, but years later, those farm values became insight, empathy,	当时没有意识到, 但几年后,这些农场价值 变得洞察力,同情,
38	and strength for a lifelong journey.	以及终生旅程的力量
39	Got an engineering degree, manufacturing job,	获得工程学位,制造工作,
40	started a family.	开始了一个家庭。
41	Gradually became aware of a broader world beyond the plant.	渐渐地意识到植物之外更广阔的世界.
42	Heard	听说了
43	about this profession called consulting, essentially helping other companies solve	这个职业叫咨询 主要是帮助其他公司解决
44	their hard problems and getting paid well to do it.	他们的难题 和得到好报酬做到这一点。
45	Caught the attention of a	吸引了人们的注意
46	prestigious firm and made it to the case interview.	名声显赫的事务所,并成功进行了案件采访.
47	This is where you solve a hard	这就是你解决难题的地方
48	conceptual problem on the spot.	概念上的问题
49	During that interview, I hit an invisible wall.	在那次采访中,我撞上了隐形墙.
50	Didn't have a clue how to structure that problem, let alone solve it.	根本不知道如何构建这个问题 更别说解决问题了
51	Just felt a	只是觉得
52	pit in my stomach.	钻进肚子里
53	You ever felt that way?	你有这种感觉吗?
54	I didn't get that job.	我没拿到那份工作
55	In fact, I	事实上,我
56	forgot my coat and had to go back the next day and get it.	忘了我的外套 第二天又得回去拿
57	God, it was embarrassing.	天啊,这太尴尬了。
58	But I vowed then and there to learn these skills and never face that invisible wall	但我发誓要学习这些技能 永远不要面对那无形的墙壁
59	again.	再来
60	Later, I joined a consulting firm.	后来,我加入了一家咨询公司。
61	Went all in and made partner eventually.	最终他们都进去了,并成为了合伙人。
62	Along the way, trained hundreds of consultants.	沿途培养了数百名顾问.
63	It was remarkable how we could	多么了不起的我们
64	take people fresh from school.	带人从学校新鲜。
65	Few months of training on analytical thinking,	几个月的分析性思维培训,
66	reasoning, communication skills.	推理,交流技巧.
67	And soon, they were serving, sometimes even senior	很快,他们服务,有时甚至高级
68	clients.	客户。
69	And yet, it bothered me, coming from a family of teachers and coaches,	然而,这让我很不安,来自一个教师和教练家庭,
70	that these thousands of students over the years that I interviewed on campus,	我在校园里采访的数千名学生
71	a lot of them failed.	很多人都失败了
72	And they were going to good schools, and yet they still didn't	他们去好学校,但他们仍然没有
73	do well.	做得不错。
74	And I wanted to know why.	我想知道为什么。
75	I wanted to understand why these talented	我想知道为什么这些天才
76	young people hit that same invisible wall.	年轻人撞上了同样的隐形墙。
77	I surveyed 5,000 college students and	我调查了5000名大学生
78	corporate recruiters to understand what drove career readiness.	公司招聘人员要了解什么是职业准备的动力。
79	What made the	是什么导致的
80	difference?	差别?
81	The findings were stark, but clear.	调查结果是鲜明的,但很清楚。
82	There was a significant gap.	差距很大。
83	The students thought they were ready.	诸弟子以为备.
84	The employers did not.	雇主没有。
85	And the three big areas,	和三大领域,
86	critical thinking, communication skills, and empathy.	思考、交流技巧和同情心。
87	That was the gap, and it was	这是差距,它是
88	across the board.	包罗万象。
89	The University of Texas at Dallas heard of my work and asked me	德克萨斯大学达拉斯分校听说我的工作,问我
90	to develop a course for them, for their students.	为他们,为他们的学生,制定课程。
91	These students, every semester,	这些学生,每个学期,
92	would walk in the door, and they didn't know these skills.	他们会走进门, 他们不知道这些技能。
93	They faced that same	他们也一样
94	invisible wall.	隐形墙.
95	And yet, within a few months, they developed the ability to	然而,在几个月内,他们发展了
96	communicate, to create insights, and to be effective.	交流、创造洞察力和实效。
97	I looked around for a book on	我四处寻找一本书
98	the topic.	主题。
99	There wasn't one, so I ended up writing one for the class.	没有,所以我最后写了一个课。
100	The story	故事
101	started to come in.	开始进来了
102	Someone would get a new job.	有人会找份新工作
103	Someone would get a promotion.	有人会升职
104	But the story that stopped me cold.	但那个让我心烦意乱的故事
105	A reader in Tennessee, who was legally blind,	田纳西州的一个读者, 他在法律上是盲人,
106	told me that using these skills from the book, he had a consulting job and provided	告诉我他利用书中的这些技巧 做了个咨询工作
107	it for his family.	为了他的家人
108	If they worked for him, they can work for anyone.	如果他们为他工作, 他们可以为任何人工作。
109	Around the	周围
110	same time, the chairman and president of my company Infosys came to me and wanted	同时,我公司董事长兼总裁Infosys来找我
111	to create, and they asked me to create a research unit to convert our technical	他们要求我建立一个研究单位 来改造我们的技术
112	expertise into thought leadership.	将专业知识转化为思想领导。
113	This meant producing hundreds of papers and	这意味着产生数百份论文和
114	videos on topics like AI, future of work, and how to lead in times of change.	关于AI,未来工作等主题的视频,以及在变化时期如何领导.
115	But	不过
116	we did something different.	我们做了不同的事情。
117	Most research leads with facts and figures.	大多数研究都以事实和数字为主。
118	We led with	我们一起走
119	people.	人们
120	We understood our audience.	我们理解我们的观众。
121	We found out what they valued, and we crafted	我们发现了他们的价值,我们设计
122	stories around it.	故事围绕它。
123	Not just because stories are more interesting, they're 16	不只是因为故事更有趣,它们才16岁
124	times more memorable.	更难忘
125	And this took us to some interesting places, some cool places.	这把我们带到一些有趣的地方, 一些很酷的地方。
126	Like Abbey Road, famous recording studio.	如阿比路,著名的录音室.
127	The Beatles, Pink Floyd, apparently me.	披头士,粉红弗洛伊德,显然我。
128	I	一、导 言
129	recorded several podcasts there.	记录了数个播客
130	Even recorded the single yesterday.	甚至录制了昨天的单曲.
131	I still	我还是
132	remember.	记住
133	That was just so much fun.	这太有趣了
134	Why Abbey Road?	为什么是阿比路?
135	It's because even when you	因为即使你
136	create good work, you do something good, it can get lost in the noise.	创造良好的工作, 你做一些好事, 它可能会在噪音中丢失。
137	But when you	但当你
138	put it in an unexpected setting, you connect with people.	把它放在一个意外的场合, 你连接与人。
139	It's memorable.	难忘.
140	And	还有
141	that's the human element.	这就是人的因素。
142	And that put the Knowledge Institute on the map.	知识研究所也因此登上了地图。
143	And	还有
144	it's a major reason why millions of people read our reports and watch our videos	这是数百万人阅读我们的报告 观看我们的视频的主要原因
145	every month.	每个月。
146	I work in research and tech.	我从事研究和技术工作。
147	But I tell our team, we do two things.	但我告诉团队 我们做两件事
148	We	我们
149	learn and we share.	学习和我们分享。
150	That's it.	就这样
151	And that's the most human of all.	而此最上众生.
152	Our family operates	我们家经营
153	a small craft distillery on our farm.	我们农场的小型蒸馏厂
154	It's our way of bringing the farm to life for	这是我们让农场复活的方式
155	those who didn't grow up there.	那些没有在那里长大的人。
156	And yeah, it's a lot of fun.	是的,这很有趣。
157	We wanted to create a	我们想创造一个
158	premium vodka.	特价伏特加。 。
159	Most spirits firm, most spirits firms, they focus on distilling.	多数精神是坚定的, 多数精神公司, 他们专注于蒸馏。
160	Six, seven times.	六七经.
161	Do I hear 12?	我听到12声吗?
162	You've seen the labels.	你见过的标签。
163	We took a different	我们变了
164	approach.	办法。
165	We looked at filtering.	我们看着过滤。
166	Thought it influenced flavor.	以为它影响了味道。
167	There weren't as	没有像
168	many patents.	许多专利。
169	More opportunity.	更多机会。
170	Did our homework.	我们做了功课
171	Read what was publicly	读什么是公开
172	available.	可用。
173	Even books and activated charcoal.	甚至书本和活化木炭。
174	Conducted dozens of	进行了数十次
175	experiments.	实验
176	Analyzed the results.	分析结果。
177	Looked at metrics.	看着度量衡。
178	You know, fluid flow rates	你知道,流体流动率
179	and purity and, of course, the most important metric of all.	和纯洁,当然,最重要的衡量标准。
180	How did it taste?	味道怎么样?
181	When something is coming off that filter at 160 proof and you can taste it and it	当有东西从过滤器上下来 160 个证据,你可以尝到它和它
182	tastes like water or better, you know, you got something special.	味道像水或更好, 你知道,你有特别的东西。
183	We designed a	我们设计了一个
184	system, built this industrial grade steel filtration system, and it's an	这个工业级的钢过滤系统 是一个
185	operation.	操作。
186	It's a major reason why the brand is doing well.	这是品牌表现良好的主要原因.
187	This process has a	这个过程有一个
188	name.	名称。
189	Insight cycle.	透视循环.
190	Five steps.	五阶.
191	And you just saw all of them play out and	你刚刚看到他们都玩了
192	happened in that distillery.	发生在那个蒸馏厂。
193	First, design.	首先是设计
194	Frame the problem.	设定问题。
195	Look for the	寻找
196	opportunity.	机会。
197	We didn't ask, how do you create vodka?	我们没有问,你是如何创造伏特加的?
198	We said, where is no one	我们说过,没有人
199	looking?	看吗?
200	Second, research.	第二,研究.
201	Gather data.	收集数据。
202	Interview.	专访.
203	Conduct experiments.	进行实验。
204	This is	这是
205	problem finding.	找问题
206	It's not problem solving.	这不是解决问题的问题。
207	Not yet.	还没
208	Analyze the third step.	分析第三步.
209	Examine what you have.	检查你有什么。
210	Collect data.	收集数据。
211	But don't skip to this step.	但不要跳到这个步骤。
212	That's a	这是
213	mistake way too many people make.	太多人搞错了
214	They open up an AI chat bot, get an answer.	他们打开一个AI聊天机器人,得到一个答案。
215	But it might be to the wrong question.	但问题可能错了
216	Then interpret.	那就解释一下
217	This is where the inside	这里就是里面
218	emerges.	出现了。
219	Something bold, not obvious, possibly counterintuitive.	大胆的,不明显的, 可能是反直觉的。
220	It's where the	这是在那里
221	fact becomes so what?	事实变成什么?
222	How does it matter?	这有什么关系?
223	Fifth, adopt.	第五,收养。
224	Nothing happens until	事情没有发生之前
225	someone acts.	有人行动。
226	Until we file that patent, build that system, or told the market.	直到我们申请专利 建立这个系统 或者告诉市场
227	They work in any environment, whether it's a distillery, corporate cubicle.	他们工作在任何环境, 无论是蒸馏器, 公司隔间。
228	Anywhere where you need to understand a complex problem and break it down.	任何你需要理解复杂问题的地方 并打破它。
229	And	还有
230	the force that helps every one of these and elevates every one of these steps is	帮助这些步骤中的每一个并提升这些步骤的力量是:
231	empathy.	共鸣
232	Most people don't realize empathy isn't one thing.	大多数人不知道同情不是一回事
233	It's got two	有两个
234	distinct forms.	不同形式。
235	Cognitive, first.	识性第一.
236	The ability to see another perspective.	能观彼境界.
237	Understand their point of view.	理解他们的观点。
238	That's the head.	这是头。
239	Compassionate, that's the	仁慈的,这是
240	heart.	心脏。
241	To do something about it.	以有所为.
242	To help someone.	为了帮助某人
243	That's the heart.	即发心.
244	That was more	不止这样
245	the first.	第一个
246	Mom was the second.	妈妈是第二个。
247	But together the head and the heart are	但头和心在一起
248	unstoppable.	不可阻挡.
249	Now, at the risk of oversimplifying, some folks tend to think	现在,冒着过度简化的风险,有些人倾向于认为
250	and not feel.	和没有感觉。
251	And some tend to feel and not think.	而有些人倾向于感受而不是思考。
252	You need both.	两者都需要
253	You need	惠璶
254	insights with empathy.	以同情的见解。
255	And it sounds kind of conceptual.	这听起来有点概念性。
256	How do you put empathy	你怎么看待同情心
257	into practice?	进入实践?
258	It's not complicated.	这不复杂
259	It starts with listening.	始从听.
260	Not just waiting	不只是等着
261	for someone to finish speaking.	说完再说
262	Put the phone down.	把电话放下
263	Eye contact.	眼睛接触器
264	Just take an	就拿一个
265	interest.	利息
266	Listening is a skill most of us weren't taught to do well.	倾听是一种技巧 我们大多数人没有学会做得很好。
267	Yet, it's	然而,这是
268	maybe the most important and valuable skill to learn.	也许是最重要的和最宝贵的 学习技能。
269	After working for many	为很多人工作后
270	years with clients all over the world, I found that empathy is a universal	我发现同情心是普遍的
271	language.	语言。
272	Spans cultures, transcends even the harshest corporate environment.	斯潘斯文化,甚至超越了最恶劣的企业环境.
273	And beneath it all, I've come to deeply believe the key to empathy.	在这一切之下,我深深相信 同情的关键。
274	Service.	服务。
275	An	一个
276	attitude of grateful service.	感谢服务的态度。
277	A genuine appreciation for life and others.	真正欣赏生命和其他人
278	The	那个
279	desire to be part of something bigger than yourself.	想要成为比你更伟大的一部分
280	Service doesn't just	服务不只是
281	improve insights.	提高洞察力。
282	It's the foundation of a better, more effective life.	这是更好,更有效的生活的基础.
283	I call it	и硂
284	a flywheel of life.	生命的飞轮
285	First step is to serve.	第一步是服务。
286	Think about the other.	想想另一个
287	Your	你们
288	transactions become gifts.	交易成为礼物。
289	You're not keeping score.	你没有记分
290	And as you serve, you	在你服务的时候,你
291	learn.	学习。
292	You notice.	你注意到了吗?
293	You pick up skills.	你捡起技能。
294	And the more you learn, the more you can	你学得越多,就越能
295	earn.	挣钱。
296	Earn respect.	赢得尊重。
297	Credibility.	可信无碍.
298	And yes, earn income.	是的,赚到收入。
299	As you earn, you save.	随所得而救.
300	You	你们
301	develop resilience.	发展复原力。
302	You buffer against uncertainty.	你缓冲不确定性。
303	And the more you save, the	你救得越多 就会
304	more you can invest.	更多的投资。
305	Invest in your career, in others.	投身事业,投身他人事业.
306	And it gives you	它给你
307	confidence.	充满信心。
308	Confidence to the work you know you were meant to do, which helps	对你知道你本该做的工作有信心 这有帮助
309	you serve.	你服务。
310	And the flywheel turns.	而飞轮转.
311	Each step feeds the next.	每一步供养下一步.
312	And every turn of	每转一转
313	that flywheel, increasing your impact, making you more resilient, more	那飞轮, 增加你的冲击力, 让你更有弹性,
314	purposeful.	有目的的。
315	And you increase your impact, you can do more for others.	增加你的影响力,你可以为他人做更多。
316	And	还有
317	that's why we're here.	这就是我们来这里的原因
318	Which brings me back to those who've helped me.	这让我回到那些帮助我的人身边
319	Especially my parents, Lee and Irma.	特别是我的父母 李和爱玛
320	In their own way, they've lived what I've	以他们自己的方式,他们一直活在我身边
321	talked about.	谈起过
322	Insights and empathy, quietly in their own flywheel over a	洞察力和同情心 在他们自己的飞轮上悄悄地
323	lifetime.	一辈子
324	Part of the reason I wanted to give this talk was to honor where I came	我之所以想说这些, 部分原因是要纪念我来的地方
325	from.	从.
326	My farm, my dad, and my mom, who recently passed away.	我的农场,我爸爸,和我妈妈, 谁最近去世了。
327	So think about	所以想一想吧,我们想一想
328	those who have helped you and those you'd like to help next.	那些帮助你的人 还有你接下来想帮助的人
329	If you seek	如果你寻求
330	insights and serve with empathy, you'll create your own flywheel for life.	洞察力和同情心, 你将创造自己的飞轮终身。
331	And	还有
332	to do that, keep learning and keep sharing.	继续学习,继续分享
333	Thank you.	谢谢

该视频共有字幕 335 条。解锁更多字幕为会员功能，请移动到 价格

P2 · 洞察不仅关乎分析，更关乎人性【TED演讲】 p02 英文字幕(中文外挂) (P2)

洞察不仅关乎分析，更关乎人性【TED演讲】 p02 英文字幕(中文外挂) (P2)

发布于 2026-09-21 · 时长 14:10

字幕摘录

时间	英文	中文
0:02	Insights help us understand what happened, why it matters, what to do about it.	洞察力帮助我们了解发生了什么,为什么它很重要,该怎么办。
0:11	But over many years, career in consulting, teaching and research, I discovered	但多年来,在咨询、教学和研究领域 我发现
0:19	something surprising.	令人惊讶的东西。
0:21	The most powerful and best insights are not just	最有力量和最好的见解不仅仅是
0:24	analytical, they're human.	分析,他们是人类。
0:27	But it took me a long time and some failure to understand	但我花了很长的时间 却不知所措
0:30	that.	那个
0:32	This is our farm, fifth-generation farm back in Davis County, Indiana.	这是我们在印第安纳州戴维斯县的第五代农场
0:36	You	你们
0:37	can't get any farther from Silicon Valley or Wall Street.	离硅谷和华尔街再远不过了

展开字幕全文（333 条）

序号	英文	中文
1	Insights help us understand what happened, why it matters, what to do about it.	洞察力帮助我们了解发生了什么,为什么它很重要,该怎么办。
2	But over many years, career in consulting, teaching and research, I discovered	但多年来,在咨询、教学和研究领域 我发现
3	something surprising.	令人惊讶的东西。
4	The most powerful and best insights are not just	最有力量和最好的见解不仅仅是
5	analytical, they're human.	分析,他们是人类。
6	But it took me a long time and some failure to understand	但我花了很长的时间 却不知所措
7	that.	那个
8	This is our farm, fifth-generation farm back in Davis County, Indiana.	这是我们在印第安纳州戴维斯县的第五代农场
9	You	你们
10	can't get any farther from Silicon Valley or Wall Street.	离硅谷和华尔街再远不过了
11	It's my dad, Lee, second of	是我爸李,第二张
12	ten children on a Depression-era farm.	10个孩子在萧条时代的农场。
13	A farmer who loved the land and a coach	一个热爱土地的农民和一个教练
14	who loved to win.	谁喜欢赢。
15	Think Drill Sergeant meets Bobby Knight.	我觉得钻探中士认识了鲍比·奈特
16	He taught me the	他教过我
17	value of hard work, getting your hands dirty, and thinking creatively to solve a	努力工作的价值 弄脏你的手 创造性地思考解决
18	problem or win a game.	问题或赢得比赛。
19	How?	怎么会?
20	By learning using his head.	通过学习用他的头。
21	It's my mom, Irma.	是我妈,艾玛
22	
23	father was killed in World War II and her mother cleaned homes to make ends	父亲在二战中被杀 她的母亲清理了房屋以维持生计
24	meet.	相见.
25	Mom was the very definition of caring.	妈妈是照顾的定义
26	She made you feel heard and she	她让你感觉听到,她
27	made you feel loved.	让你觉得被爱着
28	How?	怎么会?
29	By sharing using her heart.	通过分享她的心脏。
30	I grew up with these amazing	我从小就跟这些神奇的
31	people.	人们
32	Did you have someone like this growing up?	你有这样的人长大吗?
33	I hope so.	我希望是这样。
34	Because of them, as	因为他们
35	a kid, I prayed for wisdom, service, and stamina.	一个孩子,我祈求智慧,服务,和耐力。
36	Literally those three words.	字面意思是这三个字。
37	Didn't realize it then, but years later, those farm values became insight, empathy,	当时没有意识到, 但几年后,这些农场价值 变得洞察力,同情,
38	and strength for a lifelong journey.	以及终生旅程的力量
39	Got an engineering degree, manufacturing job,	获得工程学位,制造工作,
40	started a family.	开始了一个家庭。
41	Gradually became aware of a broader world beyond the plant.	渐渐地意识到植物之外更广阔的世界.
42	Heard	听说了
43	about this profession called consulting, essentially helping other companies solve	这个职业叫咨询 主要是帮助其他公司解决
44	their hard problems and getting paid well to do it.	他们的难题 和得到好报酬做到这一点。
45	Caught the attention of a	吸引了人们的注意
46	prestigious firm and made it to the case interview.	名声显赫的事务所,并成功进行了案件采访.
47	This is where you solve a hard	这就是你解决难题的地方
48	conceptual problem on the spot.	概念上的问题
49	During that interview, I hit an invisible wall.	在那次采访中,我撞上了隐形墙.
50	Didn't have a clue how to structure that problem, let alone solve it.	根本不知道如何构建这个问题 更别说解决问题了
51	Just felt a	只是觉得
52	pit in my stomach.	钻进肚子里
53	You ever felt that way?	你有这种感觉吗?
54	I didn't get that job.	我没拿到那份工作
55	In fact, I	事实上,我
56	forgot my coat and had to go back the next day and get it.	忘了我的外套 第二天又得回去拿
57	God, it was embarrassing.	天啊,这太尴尬了。
58	But I vowed then and there to learn these skills and never face that invisible wall	但我发誓要学习这些技能 永远不要面对那无形的墙壁
59	again.	再来
60	Later, I joined a consulting firm.	后来,我加入了一家咨询公司。
61	Went all in and made partner eventually.	最终他们都进去了,并成为了合伙人。
62	Along the way, trained hundreds of consultants.	沿途培养了数百名顾问.
63	It was remarkable how we could	多么了不起的我们
64	take people fresh from school.	带人从学校新鲜。
65	Few months of training on analytical thinking,	几个月的分析性思维培训,
66	reasoning, communication skills.	推理,交流技巧.
67	And soon, they were serving, sometimes even senior	很快,他们服务,有时甚至高级
68	clients.	客户。
69	And yet, it bothered me, coming from a family of teachers and coaches,	然而,这让我很不安,来自一个教师和教练家庭,
70	that these thousands of students over the years that I interviewed on campus,	我在校园里采访的数千名学生
71	a lot of them failed.	很多人都失败了
72	And they were going to good schools, and yet they still didn't	他们去好学校,但他们仍然没有
73	do well.	做得不错。
74	And I wanted to know why.	我想知道为什么。
75	I wanted to understand why these talented	我想知道为什么这些天才
76	young people hit that same invisible wall.	年轻人撞上了同样的隐形墙。
77	I surveyed 5,000 college students and	我调查了5000名大学生
78	corporate recruiters to understand what drove career readiness.	公司招聘人员要了解什么是职业准备的动力。
79	What made the	是什么导致的
80	difference?	差别?
81	The findings were stark, but clear.	调查结果是鲜明的,但很清楚。
82	There was a significant gap.	差距很大。
83	The students thought they were ready.	诸弟子以为备.
84	The employers did not.	雇主没有。
85	And the three big areas,	和三大领域,
86	critical thinking, communication skills, and empathy.	思考、交流技巧和同情心。
87	That was the gap, and it was	这是差距,它是
88	across the board.	包罗万象。
89	The University of Texas at Dallas heard of my work and asked me	德克萨斯大学达拉斯分校听说我的工作,问我
90	to develop a course for them, for their students.	为他们,为他们的学生,制定课程。
91	These students, every semester,	这些学生,每个学期,
92	would walk in the door, and they didn't know these skills.	他们会走进门, 他们不知道这些技能。
93	They faced that same	他们也一样
94	invisible wall.	隐形墙.
95	And yet, within a few months, they developed the ability to	然而,在几个月内,他们发展了
96	communicate, to create insights, and to be effective.	交流、创造洞察力和实效。
97	I looked around for a book on	我四处寻找一本书
98	the topic.	主题。
99	There wasn't one, so I ended up writing one for the class.	没有,所以我最后写了一个课。
100	The story	故事
101	started to come in.	开始进来了
102	Someone would get a new job.	有人会找份新工作
103	Someone would get a promotion.	有人会升职
104	But the story that stopped me cold.	但那个让我心烦意乱的故事
105	A reader in Tennessee, who was legally blind,	田纳西州的一个读者, 他在法律上是盲人,
106	told me that using these skills from the book, he had a consulting job and provided	告诉我他利用书中的这些技巧 做了个咨询工作
107	it for his family.	为了他的家人
108	If they worked for him, they can work for anyone.	如果他们为他工作, 他们可以为任何人工作。
109	Around the	周围
110	same time, the chairman and president of my company Infosys came to me and wanted	同时,我公司董事长兼总裁Infosys来找我
111	to create, and they asked me to create a research unit to convert our technical	他们要求我建立一个研究单位 来改造我们的技术
112	expertise into thought leadership.	将专业知识转化为思想领导。
113	This meant producing hundreds of papers and	这意味着产生数百份论文和
114	videos on topics like AI, future of work, and how to lead in times of change.	关于AI,未来工作等主题的视频,以及在变化时期如何领导.
115	But	不过
116	we did something different.	我们做了不同的事情。
117	Most research leads with facts and figures.	大多数研究都以事实和数字为主。
118	We led with	我们一起走
119	people.	人们
120	We understood our audience.	我们理解我们的观众。
121	We found out what they valued, and we crafted	我们发现了他们的价值,我们设计
122	stories around it.	故事围绕它。
123	Not just because stories are more interesting, they're 16	不只是因为故事更有趣,它们才16岁
124	times more memorable.	更难忘
125	And this took us to some interesting places, some cool places.	这把我们带到一些有趣的地方, 一些很酷的地方。
126	Like Abbey Road, famous recording studio.	如阿比路,著名的录音室.
127	The Beatles, Pink Floyd, apparently me.	披头士,粉红弗洛伊德,显然我。
128	I	一、导 言
129	recorded several podcasts there.	记录了数个播客
130	Even recorded the single yesterday.	甚至录制了昨天的单曲.
131	I still	我还是
132	remember.	记住
133	That was just so much fun.	这太有趣了
134	Why Abbey Road?	为什么是阿比路?
135	It's because even when you	因为即使你
136	create good work, you do something good, it can get lost in the noise.	创造良好的工作, 你做一些好事, 它可能会在噪音中丢失。
137	But when you	但当你
138	put it in an unexpected setting, you connect with people.	把它放在一个意外的场合, 你连接与人。
139	It's memorable.	难忘.
140	And	还有
141	that's the human element.	这就是人的因素。
142	And that put the Knowledge Institute on the map.	知识研究所也因此登上了地图。
143	And	还有
144	it's a major reason why millions of people read our reports and watch our videos	这是数百万人阅读我们的报告 观看我们的视频的主要原因
145	every month.	每个月。
146	I work in research and tech.	我从事研究和技术工作。
147	But I tell our team, we do two things.	但我告诉团队 我们做两件事
148	We	我们
149	learn and we share.	学习和我们分享。
150	That's it.	就这样
151	And that's the most human of all.	而此最上众生.
152	Our family operates	我们家经营
153	a small craft distillery on our farm.	我们农场的小型蒸馏厂
154	It's our way of bringing the farm to life for	这是我们让农场复活的方式
155	those who didn't grow up there.	那些没有在那里长大的人。
156	And yeah, it's a lot of fun.	是的,这很有趣。
157	We wanted to create a	我们想创造一个
158	premium vodka.	特价伏特加。 。
159	Most spirits firm, most spirits firms, they focus on distilling.	多数精神是坚定的, 多数精神公司, 他们专注于蒸馏。
160	Six, seven times.	六七经.
161	Do I hear 12?	我听到12声吗?
162	You've seen the labels.	你见过的标签。
163	We took a different	我们变了
164	approach.	办法。
165	We looked at filtering.	我们看着过滤。
166	Thought it influenced flavor.	以为它影响了味道。
167	There weren't as	没有像
168	many patents.	许多专利。
169	More opportunity.	更多机会。
170	Did our homework.	我们做了功课
171	Read what was publicly	读什么是公开
172	available.	可用。
173	Even books and activated charcoal.	甚至书本和活化木炭。
174	Conducted dozens of	进行了数十次
175	experiments.	实验
176	Analyzed the results.	分析结果。
177	Looked at metrics.	看着度量衡。
178	You know, fluid flow rates	你知道,流体流动率
179	and purity and, of course, the most important metric of all.	和纯洁,当然,最重要的衡量标准。
180	How did it taste?	味道怎么样?
181	When something is coming off that filter at 160 proof and you can taste it and it	当有东西从过滤器上下来 160 个证据,你可以尝到它和它
182	tastes like water or better, you know, you got something special.	味道像水或更好, 你知道,你有特别的东西。
183	We designed a	我们设计了一个
184	system, built this industrial grade steel filtration system, and it's an	这个工业级的钢过滤系统 是一个
185	operation.	操作。
186	It's a major reason why the brand is doing well.	这是品牌表现良好的主要原因.
187	This process has a	这个过程有一个
188	name.	名称。
189	Insight cycle.	透视循环.
190	Five steps.	五阶.
191	And you just saw all of them play out and	你刚刚看到他们都玩了
192	happened in that distillery.	发生在那个蒸馏厂。
193	First, design.	首先是设计
194	Frame the problem.	设定问题。
195	Look for the	寻找
196	opportunity.	机会。
197	We didn't ask, how do you create vodka?	我们没有问,你是如何创造伏特加的?
198	We said, where is no one	我们说过,没有人
199	looking?	看吗?
200	Second, research.	第二,研究.
201	Gather data.	收集数据。
202	Interview.	专访.
203	Conduct experiments.	进行实验。
204	This is	这是
205	problem finding.	找问题
206	It's not problem solving.	这不是解决问题的问题。
207	Not yet.	还没
208	Analyze the third step.	分析第三步.
209	Examine what you have.	检查你有什么。
210	Collect data.	收集数据。
211	But don't skip to this step.	但不要跳到这个步骤。
212	That's a	这是
213	mistake way too many people make.	太多人搞错了
214	They open up an AI chat bot, get an answer.	他们打开一个AI聊天机器人,得到一个答案。
215	But it might be to the wrong question.	但问题可能错了
216	Then interpret.	那就解释一下
217	This is where the inside	这里就是里面
218	emerges.	出现了。
219	Something bold, not obvious, possibly counterintuitive.	大胆的,不明显的, 可能是反直觉的。
220	It's where the	这是在那里
221	fact becomes so what?	事实变成什么?
222	How does it matter?	这有什么关系?
223	Fifth, adopt.	第五,收养。
224	Nothing happens until	事情没有发生之前
225	someone acts.	有人行动。
226	Until we file that patent, build that system, or told the market.	直到我们申请专利 建立这个系统 或者告诉市场
227	They work in any environment, whether it's a distillery, corporate cubicle.	他们工作在任何环境, 无论是蒸馏器, 公司隔间。
228	Anywhere where you need to understand a complex problem and break it down.	任何你需要理解复杂问题的地方 并打破它。
229	And	还有
230	the force that helps every one of these and elevates every one of these steps is	帮助这些步骤中的每一个并提升这些步骤的力量是:
231	empathy.	共鸣
232	Most people don't realize empathy isn't one thing.	大多数人不知道同情不是一回事
233	It's got two	有两个
234	distinct forms.	不同形式。
235	Cognitive, first.	识性第一.
236	The ability to see another perspective.	能观彼境界.
237	Understand their point of view.	理解他们的观点。
238	That's the head.	这是头。
239	Compassionate, that's the	仁慈的,这是
240	heart.	心脏。
241	To do something about it.	以有所为.
242	To help someone.	为了帮助某人
243	That's the heart.	即发心.
244	That was more	不止这样
245	the first.	第一个
246	Mom was the second.	妈妈是第二个。
247	But together the head and the heart are	但头和心在一起
248	unstoppable.	不可阻挡.
249	Now, at the risk of oversimplifying, some folks tend to think	现在,冒着过度简化的风险,有些人倾向于认为
250	and not feel.	和没有感觉。
251	And some tend to feel and not think.	而有些人倾向于感受而不是思考。
252	You need both.	两者都需要
253	You need	惠璶
254	insights with empathy.	以同情的见解。
255	And it sounds kind of conceptual.	这听起来有点概念性。
256	How do you put empathy	你怎么看待同情心
257	into practice?	进入实践?
258	It's not complicated.	这不复杂
259	It starts with listening.	始从听.
260	Not just waiting	不只是等着
261	for someone to finish speaking.	说完再说
262	Put the phone down.	把电话放下
263	Eye contact.	眼睛接触器
264	Just take an	就拿一个
265	interest.	利息
266	Listening is a skill most of us weren't taught to do well.	倾听是一种技巧 我们大多数人没有学会做得很好。
267	Yet, it's	然而,这是
268	maybe the most important and valuable skill to learn.	也许是最重要的和最宝贵的 学习技能。
269	After working for many	为很多人工作后
270	years with clients all over the world, I found that empathy is a universal	我发现同情心是普遍的
271	language.	语言。
272	Spans cultures, transcends even the harshest corporate environment.	斯潘斯文化,甚至超越了最恶劣的企业环境.
273	And beneath it all, I've come to deeply believe the key to empathy.	在这一切之下,我深深相信 同情的关键。
274	Service.	服务。
275	An	一个
276	attitude of grateful service.	感谢服务的态度。
277	A genuine appreciation for life and others.	真正欣赏生命和其他人
278	The	那个
279	desire to be part of something bigger than yourself.	想要成为比你更伟大的一部分
280	Service doesn't just	服务不只是
281	improve insights.	提高洞察力。
282	It's the foundation of a better, more effective life.	这是更好,更有效的生活的基础.
283	I call it	и硂
284	a flywheel of life.	生命的飞轮
285	First step is to serve.	第一步是服务。
286	Think about the other.	想想另一个
287	Your	你们
288	transactions become gifts.	交易成为礼物。
289	You're not keeping score.	你没有记分
290	And as you serve, you	在你服务的时候,你
291	learn.	学习。
292	You notice.	你注意到了吗?
293	You pick up skills.	你捡起技能。
294	And the more you learn, the more you can	你学得越多,就越能
295	earn.	挣钱。
296	Earn respect.	赢得尊重。
297	Credibility.	可信无碍.
298	And yes, earn income.	是的,赚到收入。
299	As you earn, you save.	随所得而救.
300	You	你们
301	develop resilience.	发展复原力。
302	You buffer against uncertainty.	你缓冲不确定性。
303	And the more you save, the	你救得越多 就会
304	more you can invest.	更多的投资。
305	Invest in your career, in others.	投身事业,投身他人事业.
306	And it gives you	它给你
307	confidence.	充满信心。
308	Confidence to the work you know you were meant to do, which helps	对你知道你本该做的工作有信心 这有帮助
309	you serve.	你服务。
310	And the flywheel turns.	而飞轮转.
311	Each step feeds the next.	每一步供养下一步.
312	And every turn of	每转一转
313	that flywheel, increasing your impact, making you more resilient, more	那飞轮, 增加你的冲击力, 让你更有弹性,
314	purposeful.	有目的的。
315	And you increase your impact, you can do more for others.	增加你的影响力,你可以为他人做更多。
316	And	还有
317	that's why we're here.	这就是我们来这里的原因
318	Which brings me back to those who've helped me.	这让我回到那些帮助我的人身边
319	Especially my parents, Lee and Irma.	特别是我的父母 李和爱玛
320	In their own way, they've lived what I've	以他们自己的方式,他们一直活在我身边
321	talked about.	谈起过
322	Insights and empathy, quietly in their own flywheel over a	洞察力和同情心 在他们自己的飞轮上悄悄地
323	lifetime.	一辈子
324	Part of the reason I wanted to give this talk was to honor where I came	我之所以想说这些, 部分原因是要纪念我来的地方
325	from.	从.
326	My farm, my dad, and my mom, who recently passed away.	我的农场,我爸爸,和我妈妈, 谁最近去世了。
327	So think about	所以想一想吧,我们想一想
328	those who have helped you and those you'd like to help next.	那些帮助你的人 还有你接下来想帮助的人
329	If you seek	如果你寻求
330	insights and serve with empathy, you'll create your own flywheel for life.	洞察力和同情心, 你将创造自己的飞轮终身。
331	And	还有
332	to do that, keep learning and keep sharing.	继续学习,继续分享
333	Thank you.	谢谢

该视频共有字幕 335 条。解锁更多字幕为会员功能，请移动到 价格

P3 · 洞察不仅关乎分析，更关乎人性【TED演讲】 p03 无字幕(中英外挂) (P3)

洞察不仅关乎分析，更关乎人性【TED演讲】 p03 无字幕(中英外挂) (P3)

发布于 2026-09-21 · 时长 14:10

字幕摘录

时间	英文	中文
0:02	Insights help us understand what happened, why it matters, what to do about it.	洞察力帮助我们了解发生了什么,为什么它很重要,该怎么办。
0:11	But over many years, career in consulting, teaching and research, I discovered	但多年来,在咨询、教学和研究领域 我发现
0:19	something surprising.	令人惊讶的东西。
0:21	The most powerful and best insights are not just	最有力量和最好的见解不仅仅是
0:24	analytical, they're human.	分析,他们是人类。
0:27	But it took me a long time and some failure to understand	但我花了很长的时间 却不知所措
0:30	that.	那个
0:32	This is our farm, fifth-generation farm back in Davis County, Indiana.	这是我们在印第安纳州戴维斯县的第五代农场
0:36	You	你们
0:37	can't get any farther from Silicon Valley or Wall Street.	离硅谷和华尔街再远不过了

展开字幕全文（328 条）

序号	英文	中文
1	Insights help us understand what happened, why it matters, what to do about it.	洞察力帮助我们了解发生了什么,为什么它很重要,该怎么办。
2	But over many years, career in consulting, teaching and research, I discovered	但多年来,在咨询、教学和研究领域 我发现
3	something surprising.	令人惊讶的东西。
4	The most powerful and best insights are not just	最有力量和最好的见解不仅仅是
5	analytical, they're human.	分析,他们是人类。
6	But it took me a long time and some failure to understand	但我花了很长的时间 却不知所措
7	that.	那个
8	This is our farm, fifth-generation farm back in Davis County, Indiana.	这是我们在印第安纳州戴维斯县的第五代农场
9	You	你们
10	can't get any farther from Silicon Valley or Wall Street.	离硅谷和华尔街再远不过了
11	It's my dad, Lee, second of	是我爸李,第二张
12	ten children on a Depression-era farm.	10个孩子在萧条时代的农场。
13	A farmer who loved the land and a coach	一个热爱土地的农民和一个教练
14	who loved to win.	谁喜欢赢。
15	Think Drill Sergeant meets Bobby Knight.	我觉得钻探中士认识了鲍比·奈特
16	He taught me the	他教过我
17	value of hard work, getting your hands dirty, and thinking creatively to solve a	努力工作的价值 弄脏你的手 创造性地思考解决
18	problem or win a game.	问题或赢得比赛。
19	How?	怎么会?
20	By learning using his head.	通过学习用他的头。
21	It's my mom, Irma.	是我妈,艾玛
22	
23	father was killed in World War II and her mother cleaned homes to make ends meet.	父亲在二战中阵亡,母亲清理房屋以维持生计.
24	Mom was the very definition of caring.	妈妈是照顾的定义
25	She made you feel heard and she made you	她让你感觉有耳闻,她让你
26	feel loved.	感觉被爱着
27	How?	怎么会?
28	By sharing using her heart.	通过分享她的心脏。
29	I grew up with these amazing	我从小就跟这些神奇的
30	people.	人们
31	Did you have someone like this growing up?	你有这样的人长大吗?
32	I hope so.	我希望是这样。
33	Because of them, as	因为他们
34	a kid, I prayed for wisdom, service, and stamina.	一个孩子,我祈求智慧,服务,和耐力。
35	Literally those three words.	字面意思是这三个字。
36	Didn't realize it then, but years later, those farm values became insight, empathy,	当时没有意识到, 但几年后,这些农场价值 变得洞察力,同情,
37	and strength for a lifelong journey.	以及终生旅程的力量
38	Got an engineering degree, manufacturing job,	获得工程学位,制造工作,
39	started a family.	开始了一个家庭。
40	Gradually became aware of a broader world beyond the plant.	渐渐地意识到植物之外更广阔的世界.
41	Heard	听说了
42	about this profession called consulting, essentially helping other companies solve	这个职业叫咨询 主要是帮助其他公司解决
43	their hard problems and getting paid well to do it.	他们的难题 和得到好报酬做到这一点。
44	Caught the attention of a	吸引了人们的注意
45	prestigious firm and made it to the case interview.	名声显赫的事务所,并成功进行了案件采访.
46	This is where you solve a hard	这就是你解决难题的地方
47	conceptual problem on the spot.	概念上的问题
48	During that interview, I hit an invisible wall.	在那次采访中,我撞上了隐形墙.
49	Didn't have a clue how to structure that problem, let alone solve it.	根本不知道如何构建这个问题 更别说解决问题了
50	Just felt a	只是觉得
51	pit in my stomach.	钻进肚子里
52	You ever felt that way?	你有这种感觉吗?
53	I didn't get that job.	我没拿到那份工作
54	In fact, I	事实上,我
55	forgot my coat and had to go back the next day and get it.	忘了我的外套 第二天又得回去拿
56	God, it was embarrassing.	天啊,这太尴尬了。
57	But I vowed then and there to learn these skills and never face that invisible wall	但我发誓要学习这些技能 永远不要面对那无形的墙壁
58	again.	再来
59	Later, I joined a consulting firm.	后来,我加入了一家咨询公司。
60	Went all in and made partner eventually.	最终他们都进去了,并成为了合伙人。
61	Along the way, trained hundreds of consultants.	沿途培养了数百名顾问.
62	It was remarkable how we could	多么了不起的我们
63	take people fresh from school.	带人从学校新鲜。
64	A few months of training on analytical thinking,	几个月的分析性思维培训,
65	reasoning, communication skills.	推理,交流技巧.
66	And soon, they were serving, sometimes even senior	很快,他们服务,有时甚至高级
67	clients.	客户。
68	And yet, it bothered me, coming from a family of teachers and coaches,	然而,这让我很不安,来自一个教师和教练家庭,
69	that these thousands of students over the years that I interviewed on campus,	我在校园里采访的数千名学生
70	a lot of them failed.	很多人都失败了
71	And they were going to good schools, and yet they still	他们去好学校,但他们仍然
72	didn't do well.	表现不好
73	And I wanted to know why.	我想知道为什么。
74	I wanted to understand why these talented	我想知道为什么这些天才
75	young people hit that same invisible wall.	年轻人撞上了同样的隐形墙。
76	I surveyed 5,000 college students and	我调查了5000名大学生
77	corporate recruiters to understand what drove career readiness.	公司招聘人员要了解什么是职业准备的动力。
78	What made the	是什么导致的
79	difference?	差别?
80	The findings were stark but clear.	调查结果十分明确。
81	There was a significant gap.	差距很大。
82	The students thought they were ready.	诸弟子以为备.
83	The employers did not.	雇主没有。
84	And the three big areas,	和三大领域,
85	critical thinking, communication skills, and empathy.	思考、交流技巧和同情心。
86	That was the gap, and it was	这是差距,它是
87	across the board.	包罗万象。
88	The University of Texas at Dallas heard of my work and asked me to	德克萨斯大学达拉斯大学 听说我的工作,让我
89	develop a course for them, for their students.	为他们,为他们的学生制定课程。
90	These students, every semester,	这些学生,每个学期,
91	would walk in the door, and they didn't know these skills.	他们会走进门, 他们不知道这些技能。
92	They faced that same	他们也一样
93	invisible wall.	隐形墙.
94	And yet, within a few months, they developed the ability to communicate,	然而,在几个月内,他们发展了沟通的能力,
95	to create insights, and to be effective.	创造洞察力,并有效。
96	I looked around for a book on the topic.	我四处寻找一本关于这个话题的书。
97	There wasn't one, so I ended up writing one for the class.	没有,所以我最后写了一个课。
98	The story started to come	故事开始出现
99	in.	进去
100	Someone would get a new job.	有人会找份新工作
101	Someone would get a promotion.	有人会升职
102	But the story that	但那个故事
103	stopped me cold.	吓死我了
104	A reader in Tennessee, who was legally blind, told me that using these	田纳西州的一位读者,他在法律上是盲人,他告诉我,使用这些
105	skills from the book, he had a consulting job and provided for his family.	他有一份咨询工作 供养家人
106	If they	如果他们
107	worked for him, they can work for anyone.	为他工作,他们可以为任何人工作。
108	Around the same time, the chairman and	大约在同一时间,主席和
109	president of my company Infosys came to me and wanted to create, and they asked me	我公司总裁Infosys来找我 想创造, 他们问我
110	to create a research unit to convert our technical expertise into thought	建立一个研究单位,把我们的技术专长转化为思考
111	leadership.	领导才能。
112	This meant producing hundreds of papers and videos on topics like AI,	这意味着制作数百篇有关AI等主题的论文和视频,
113	future of work, and how to lead in times of change.	未来的工作, 以及如何在变化的时代领导。
114	But we did something different.	但我们做了不同的事情。
115	Most research leads with facts and figures.	大多数研究都以事实和数字为主。
116	We led with people.	我们带领人们。
117	We understood our	我们理解我们
118	audience.	观众。
119	We found out what they valued, and we crafted stories around it.	我们发现了他们珍视的东西, 我们围绕它编织了故事。
120	Not just	不仅仅是
121	because stories are more interesting.	因为故事更有趣
122	They're 16 times more memorable.	更是16倍难忘.
123	And this	还有这个
124	took us to some interesting places, some cool places, like Abbey Road, famous	带我们到一些有趣的地方, 一些凉爽的地方,如阿比路,著名的
125	recording studio.	录音室。
126	The Beatles, Pink Floyd, apparently me.	披头士,粉红弗洛伊德,显然我。
127	I recorded several	我录了几个
128	podcasts there.	播客那边。
129	Even recorded the single yesterday.	甚至录制了昨天的单曲.
130	Still remember.	还记么.
131	That was just	这只是
132	so much fun.	这么多的乐趣。
133	Why Abbey Road?	为什么是阿比路?
134	It's because even when you create good work, you do	因为即使你创造了好的工作,你做
135	something good.	不错的东西。
136	It can get lost in the noise.	它可能在噪音中消失。
137	But when you put it in an unexpected	但当你把它放在一个意外中
138	setting, you connect with people.	设置,你与人连接。
139	It's memorable.	难忘.
140	And that's the human element.	这就是人的因素。
141	And that put the Knowledge Institute on the map.	知识研究所也因此登上了地图。
142	And it's a major reason why	这也是为什么
143	millions of people read our reports and watch our videos every month.	数百万人每月阅读我们的报告并观看我们的视频。
144	I work in	我工作过
145	research and tech.	研究和技术。
146	But I tell our team, we do two things.	但我告诉团队 我们做两件事
147	We learn and we share.	我们学习和分享。
148	That's it.	就这样
149	And that's the most human of all.	而此最上众生.
150	Our family operates a small craft	我们家经营小船
151	distillery on our farm.	我们农场的蒸馏厂
152	It's our way of bringing the farm to life for those who	这是我们为那些
153	didn't grow up there.	没有在那里长大。
154	And yeah, it's a lot of fun.	是的,这很有趣。
155	We wanted to create a premium	我们想赚一笔
156	vodka.	伏特加 伏特加 伏特加 伏特加
157	Most spirits firms, most spirits firms, they focus on distilling.	大多数精神公司,大多数精神公司, 他们专注于蒸馏。
158	Six,	六点
159	7次 7次 7次 7 times.
160	Do I hear 12?	我听到12声吗?
161	You've seen the labels.	你见过的标签。
162	We took a different approach.	我们采取了不同的做法。
163	We looked at filtering.	我们看着过滤。
164	Thought it influenced flavor.	以为它影响了味道。
165	There weren't as many	没有那么多
166	patents.	专利。
167	More opportunity.	更多机会。
168	Did our homework.	我们做了功课
169	Read what was publicly available.	阅读公开的资料。
170	Even books and activated charcoal.	甚至书本和活化木炭。
171	Conducted dozens of experiments.	进行了数十次实验.
172	Analyzed	分析
173	the results.	结果。
174	Looked at metrics.	看着度量衡。
175	You know, fluid flow rates and purity and, of	流体流速和纯度
176	course, the most important metric of all.	当然,最重要的尺度。
177	How did it taste?	味道怎么样?
178	When something is	当某事是
179	coming off that filter at 160 proof and you can taste it and it tastes like water	从过滤器上下来,160个证据,你可以尝到它,味道像水
180	better, you know you got something special.	最好,你知道你有什么特别的。
181	We designed a system, built this	我们设计了一个系统,建造了这个
182	industrial grade filtration system and it's an operation.	工业品级过滤系统,是一种操作.
183	It's a major reason why	这是主要原因
184	the brand is doing well.	这个品牌做得很好。
185	This process has a name.	此进程有一个名称 。
186	It's an insight cycle.	这是一个洞察周期。
187	Five steps	五个步骤
188	and you just saw all of them play out and happen in that distillery.	你刚刚看到他们都在蒸馏厂里玩耍和发生
189	First,	首先,我们...
190	design.	设计。
191	Frame the problem.	设定问题。
192	Look for the opportunity.	寻找机会。
193	We didn't ask how do you	我们没问你怎么样
194	do that.	做到这一点。
195	Second, research.	第二,研究.
196	Gather data.	收集数据。
197	Interview.	专访.
198	Conduct experiments.	进行实验。
199	This is	这是
200	problem finding.	找问题
201	It's not problem solving.	这不是解决问题的问题。
202	Not yet.	还没
203	Analyze the third step.	分析第三步.
204	Examine what you have.	检查你有什么。
205	Collect data.	收集数据。
206	But don't skip to this step.	但不要跳到这个步骤。
207	That's a mistake	那是个错误
208	way too many people make.	太多人会这样
209	They open up an AI chat bot, get an answer.	他们打开一个AI聊天机器人,得到一个答案。
210	But it might	但也许
211	be to the wrong question.	问错人了
212	Then interpret.	那就解释一下
213	This is where the insight emerges.	洞察力就在这里出现.
214	Something bold, not obvious, possibly counterintuitive.	大胆的,不明显的, 可能是反直觉的。
215	It's where the fact	这是事实
216	becomes so what?	变成什么?
217	How does it matter?	这有什么关系?
218	Fifth, adopt.	第五,收养。
219	Nothing happens until someone	除非有人来 否则什么都不会发生
220	acts.	行为。
221	Until we file that patent, build that system or toll the market.	在我们申请专利之前 建立这个系统或者破坏市场
222	They work	他们有用
223	in any environment, whether it's a distillery, corporate cubicle.	在任何环境中,无论是蒸馏器,企业的隔间。
224	Anywhere	随便
225	where you need to understand a complex problem and break it down.	在那里你需要理解一个复杂的问题 并打破它。
226	And the force	还有力量
227	that helps every one of these and elevates every one of these steps is empathy.	帮助其中每一个步骤,提升其中每一个步骤,都是同情心。
228	Most people don't realize empathy isn't one thing.	大多数人不知道同情不是一回事
229	It's got two distinct forms.	它有两种截然不同的形式.
230	Cognitive is first.	识性为第一.
231	The ability to see another perspective.	能观彼境界.
232	Understand their	了解他们
233	point of view.	观点。
234	That's the head.	这是头。
235	Compassionate, that's the second.	仁慈,这是第二个。
236	The desire,	愿望,
237	once you understand, to do something about it.	一旦你明白,做点什么
238	To help someone.	为了帮助某人
239	That's the heart.	即发心.
240	That was more the first.	这是第一次
241	Mom was the second.	妈妈是第二个。
242	But together the head and the heart	但头和心在一起
243	are unstoppable.	无法阻止。
244	Now, at the risk of oversimplifying, some folks tend to think	现在,冒着过度简化的风险,有些人倾向于认为
245	and not feel.	和没有感觉。
246	And some tend to feel and not think.	而有些人倾向于感受而不是思考。
247	You need both.	两者都需要
248	You need	惠璶
249	insights with empathy.	以同情的见解。
250	And it sounds kind of conceptual.	这听起来有点概念性。
251	How do you put empathy	你怎么看待同情心
252	into practice?	进入实践?
253	It's not complicated.	这不复杂
254	It starts with listening.	始从听.
255	Not just waiting	不只是等着
256	for someone to finish speaking.	说完再说
257	Put the phone down.	把电话放下
258	Eye contact.	眼睛接触器
259	Just take an	就拿一个
260	interest.	利息
261	Listening is a skill most of us weren't taught to do well.	倾听是一种技巧 我们大多数人没有学会做得很好。
262	Yet,	不过,
263	it's maybe the most important and valuable skill to learn.	它也许是最重要的和最有价值的技能学习。
264	After working for many	为很多人工作后
265	years with clients all over the world, I found that empathy is a universal	我发现同情心是普遍的
266	language.	语言。
267	Spans cultures, transcends even the harshest corporate environment.	斯潘斯文化,甚至超越了最恶劣的企业环境.
268	And beneath it all, I've come to deeply believe the key to empathy.	在这一切之下,我深深相信 同情的关键。
269	Service.	服务。
270	An	一个
271	attitude of grateful service.	感谢服务的态度。
272	A genuine appreciation for life and others.	真正欣赏生命和其他人
273	The	那个
274	desire to be part of something bigger than yourself.	想要成为比你更伟大的一部分
275	Service doesn't just	服务不只是
276	improve insights.	提高洞察力。
277	It's the foundation of a better, more effective life.	这是更好,更有效的生活的基础.
278	I call it	и硂
279	the flywheel of life.	生命的飞轮
280	First step is to serve.	第一步是服务。
281	Think about the other.	想想另一个
282	Your	你们
283	transactions become gifts.	交易成为礼物。
284	You're not keeping score.	你没有记分
285	And as you serve, you	在你服务的时候,你
286	learn.	学习。
287	You notice.	你注意到了吗?
288	You pick up skills.	你捡起技能。
289	And the more you learn, the more you can	你学得越多,就越能
290	earn.	挣钱。
291	Earn respect.	赢得尊重。
292	Credibility.	可信无碍.
293	And yes, earn income.	是的,赚到收入。
294	As you earn, you save.	随所得而救.
295	You	你们
296	develop resilience.	发展复原力。
297	You buffer against uncertainty.	你缓冲不确定性。
298	And the more you save, the	你救得越多 就会
299	more you can invest.	更多的投资。
300	Invest in your career, in others.	投身事业,投身他人事业.
301	And it gives you	它给你
302	confidence.	充满信心。
303	Confidence to the work you know you were meant to do, which helps	对你知道你本该做的工作有信心 这有帮助
304	you serve.	你服务。
305	And the flywheel turns.	而飞轮转.
306	Each step feeds the next.	每一步供养下一步.
307	And every turn of	每转一转
308	that flywheel, increasing your impact, making you more resilient, more	那飞轮, 增加你的冲击力, 让你更有弹性,
309	purposeful.	有目的的。
310	And you increase your impact, you can do more for others.	增加你的影响力,你可以为他人做更多。
311	And that's	这是
312	why we're here.	为什么我们在这里。
313	Which brings me back to those who've helped me.	这让我回到那些帮助我的人身边
314	Especially my	特别是我的
315	parents, Lee and Irma.	父母,李和爱玛。
316	In their own way, they've lived what I've talked about.	以他们自己的方式,他们一直生活在我所说的。
317	Insights and empathy quietly in their own flywheel over a lifetime.	在他们自己的飞轮中悄悄地思考和同情一生。
318	Part of the	部分
319	reason I wanted to give this talk was to honor where I came from.	我之所以想谈这个 是为了纪念我的故乡
320	My farm, my dad,	我的农场,我爸爸,
321	and my mom, who recently passed away.	还有我妈,她最近去世了
322	So think about those who have helped you	想想那些帮助你的人
323	and those you'd like to help next.	还有你接下来想帮助的人
324	If you seek insights and serve with empathy,	如果你寻求洞察力和同情心
325	you'll create your own flywheel for life.	你会创造自己的飞轮终身。
326	And to do that, keep learning and keep	为了做到这一点,继续学习和保持
327	sharing.	共享。
328	Thank you.	谢谢

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