【全英Vlog】Vol.113｜一张餐桌，被炒到1050美元
共 3 集
剧集目录
| 集 | 标题 | 时长 |
|---|---|---|
| P1 | 【全英Vlog】Vol.113｜一张餐桌，被炒到1050美元 | 23:28 |
| P2 | 【全英Vlog】Vol.113｜一张餐桌，被炒到1050美元 | 23:28 |
| P3 | 【全英Vlog】Vol.113｜一张餐桌，被炒到1050美元 | 23:28 |
P1 · 【全英Vlog】Vol.113｜一张餐桌，被炒到1050美元 p01 双语字幕版 (P1)
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | This is Carbone, one of New York City's hottest restaurants, | 这是Carbone 纽约市最热门的餐馆之一 |
| 0:03 | and trying to get a reservation here is like competing in the Hunger Games. | 试图在这里订位 就像在饥饿游戏中竞争 |
| 0:07 | Now, it's always been difficult to get a top tier reservation, | 现在,总是很难 得到最高一级预订, |
| 0:10 | but it's arguably harder now than ever before. | 但是现在比以前更难 |
| 0:13 | There are professional line sitters who get paid to stand in line for hours | 有专业的排队选手 领工资站队数小时 |
| 0:17 | at hot, walk-in only pizzerias. | 在炎热,步行进入 只有比萨饼。 |
| 0:20 | Thoughts snag reservations the millisecond that they go live, | 想法snaga 保留毫秒 他们去直播, |
| 0:23 | much faster than any human could. | 比任何人类都快得多 |
| 0:25 | And some people pay $25,000 per year to get first access to the hottest tables. | 而有些人每年要支付25,000美元才能第一次进入最热的桌子. |
| 0:31 | And at the center of this circus are the reservation apps like Rezzy | 而在这个马戏团的中心是 保留应用像雷兹 |
展开字幕全文（474 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | This is Carbone, one of New York City's hottest restaurants, | 这是Carbone 纽约市最热门的餐馆之一 |
| 2 | and trying to get a reservation here is like competing in the Hunger Games. | 试图在这里订位 就像在饥饿游戏中竞争 |
| 3 | Now, it's always been difficult to get a top tier reservation, | 现在,总是很难 得到最高一级预订, |
| 4 | but it's arguably harder now than ever before. | 但是现在比以前更难 |
| 5 | There are professional line sitters who get paid to stand in line for hours | 有专业的排队选手 领工资站队数小时 |
| 6 | at hot, walk-in only pizzerias. | 在炎热,步行进入 只有比萨饼。 |
| 7 | Thoughts snag reservations the millisecond that they go live, | 想法snaga 保留毫秒 他们去直播, |
| 8 | much faster than any human could. | 比任何人类都快得多 |
| 9 | And some people pay $25,000 per year to get first access to the hottest tables. | 而有些人每年要支付25,000美元才能第一次进入最热的桌子. |
| 10 | And at the center of this circus are the reservation apps like Rezzy | 而在这个马戏团的中心是 保留应用像雷兹 |
| 11 | and OpenTable that were supposed to make booking easier. | 和OpenTable, 本来应该让订房更容易。 |
| 12 | So how did eating dinner get so competitive? | 那晚餐怎么这么有竞争力? |
| 13 | Because believe me, this is not just a little game that a few rich people and foodies play. | 因为相信我 这不仅仅是几个有钱人和美食家玩的小游戏 |
| 14 | There is a much bigger story here. | 这里有一个更大的故事。 |
| 15 | And in this video, we'll go through all of it. | 在这段视频中,我们将通过所有的内容。 |
| 16 | How a tool meant to democratize dining actually made it a lot more exclusive. | 餐饮民主化的本意 使餐饮更加独占 |
| 17 | Who's winning and losing from the system and what it means for the future of dining. | 谁从系统中得失,对吃饭的未来意味着什么. |
| 18 | And as a personal experiment, I'm going to see if I can get a table at Carbone. | 作为个人的实验,我要看看能不能在卡波尔买张桌子。 |
| 19 | Watch till the end to see if I can pull it off. | 看着到最后看看我能不能成功 |
| 20 | Now, let's get into it. | 现在,让我们开始吧。 |
| 21 | Before the reservation apps came on the scene, | 在预定的应用程序出现之前 |
| 22 | popular tables went to regulars and insiders. | 流行的桌子是经常和内幕的 |
| 23 | It was customary back then to make homies with the matrigy or the manager | 当时习惯是跟男方或经理做伴 |
| 24 | and tip well so that they would want to have you back. | 他们想把你带回来 |
| 25 | Play the game a little bit. | 玩游戏一点. |
| 26 | In Why You Can't Get a Reservation by Adam Isco, | 亚当・伊斯科为啥不能订位 |
| 27 | a fantastic article in The New Yorker that spurred my inspiration | 《纽约客》的精彩文章 激发了我的灵感 |
| 28 | to make this video in the first place, | 要制作这个视频 首先, |
| 29 | Isco talks to Michael Cechy-Azelina, | 伊斯科和迈克尔·塞希-阿泽琳娜谈过 |
| 30 | a New York City restaurant owner who worked as a maitre d in the 80s and 90s. | 在80年代和90年代担任女佣的纽约市餐馆老板。 |
| 31 | As he put it, you damn well knew every customer. | 他说,你认识每个客户 |
| 32 | If a regular or a celebrity showed up without a reservation, | 如果经常或名人无保留地出现 |
| 33 | he would usually try to find a way to squeeze them in. | 他通常会想办法挤进去 |
| 34 | And one night back then, here at the River Cafe in Brooklyn, | 在布鲁克林的河畔咖啡馆 |
| 35 | a man slipped him $600 for a table. | 一个男人给他滑了600元的桌子。 |
| 36 | He said he could tell what the bills were by the feel. | 他说他能分辨出账单是什么 |
| 37 | Tens and twenties were worn and hundreds were crisp. | 穿了十两二十件 和几百件 |
| 38 | Mobster type shit. | 摩托类狗屎。 |
| 39 | To get the restaurant side of all this, I chatted with Andrew Ritchie. | 为了让餐厅参与这一切 我和安德鲁·里奇谈过了 |
| 40 | He runs the NYC Hospitality Alliance, | 他经营纽约市招待联盟 |
| 41 | which represents thousands of restaurants and bars across the city, | 代表着全市上千家餐馆和酒吧 |
| 42 | so he has seen every side of this. | 故他看见这一切的每个方面。 |
| 43 | I asked him about the $600 story. | 我问他600美元的故事 |
| 44 | I read some accounts of people that would slip the maitre d $600 to get a table. | 我看过一些人的叙述, 他们会滑出六百元的佣金来买桌子。 |
| 45 | It felt very almost mobster in a way, | 感觉有点像暴徒 |
| 46 | which I kind of love reading about those stories. | 我喜欢读那些故事 |
| 47 | Yeah, I mean, it was popping. | 是啊,我的意思是,这是跳跃。 |
| 48 | You'd walk in, you know, and you had money over. | 你会走进来,你知道, 你有钱过来。 |
| 49 | You know, those tried and true and old school ways things work, | 你知道,那些尝试和真实 和旧学校的方式 事情的工作, |
| 50 | they still happen, but now they happen in the digital world. | 它们仍然发生, 但现在它们发生在数字世界。 |
| 51 | So exclusivity isn't new. | 所以,独占性不是新的。 |
| 52 | It just used to be handled in a more analog way. | 它以前是比较模拟的 |
| 53 | As for everywhere else, the places where you didn't need $600 to get into, | 至于其他任何地方 你不需要600美元进入的地方 |
| 54 | dining culture was built around walk-ins and spontaneity. | 餐饮文化围绕走进和自发性构建. |
| 55 | Neighborhood locals popping in, | 附近当地人涌现, |
| 56 | people trying a new spot because they happened to walk by. | 人们尝试一个新的地点 因为他们碰巧走过。 |
| 57 | There was an understanding that at busier spots, | 据了解 在更繁忙的地方 |
| 58 | you might have to wait 20 minutes, but you'll get seated eventually. | 你可能得等20分钟 但你最终会坐下的 |
| 59 | This walk-in culture was great for diners, | 这种走进来的文化对餐厅来说是很棒的 |
| 60 | but for restaurants, it was a gamble every single night. | 但对于餐馆来说 每晚都是一场赌博 |
| 61 | They never knew how many people were going to walk in the door that night, | 他们不知道那晚有多少人会走进门 |
| 62 | how much food to order, or how many servers to have on staff. | 要订购多少食物, 或有多少服务器在工作人员。 |
| 63 | So when reservation apps came along promising to make that predictable, | 所以当预定的应用程序出现 保证使这种预测, |
| 64 | restaurants jumped at the opportunity. | 餐馆跳跃的机会。 |
| 65 | OpenTable was founded in 1998 and for years dominated online reservations. | OpenTable成立于1998年,多年来以网络预订为主. |
| 66 | But by the early 2010s, | 但到了2010年代初期, |
| 67 | most restaurants saw OpenTable as the sort of outdated unk | 大多数餐厅都把OpenTable看作是过时的unk |
| 68 | with really basic functionality and not so great customer service. | 拥有真正的基本功能 和不那么伟大的客户服务。 |
| 69 | Along comes Rezzy in 2014, the cool new kid on the block with more modern software, | 随着2014年雷兹的到来 街区上那个有更现代软件的酷孩子 |
| 70 | and they start cleaning up with their roster of high-end restaurants, | 他们开始清理他们的高档餐厅名册, |
| 71 | specifically targeting hot ones here in New York City. | 特别针对纽约的辣妹 |
| 72 | And even though OpenTable still has more market share, | 尽管OpenTable仍然拥有更多的市场份额, |
| 73 | Rezzy generally has more cultural cachet. | 雷兹一般拥有更多的文化缓存. |
| 74 | 现在,除了分歧之外,OpenTable和Rezzy都成立 | |
| 75 | to solve real logistical problems for both the restaurants and diners. | 解决餐厅和餐厅的后勤问题 |
| 76 | It was great for consumers. | 这对消费者来说是很棒的。 |
| 77 | You can go online, search a lot of different restaurants, | 你可以上网搜索很多不同的餐厅 |
| 78 | book your reservation, you know, you wouldn't have to call. | 订订房,你知道, 你不必打电话。 |
| 79 | I think it was just a convenience for both the consumer as well as for the restaurant. | 我想这对消费者和餐厅都是方便的。 |
| 80 | And then as people would want to take notes on their best guests, | 当人们想记录他们最好的客人时 |
| 81 | what kind of wine do you like to drink? | 你喜欢哪种酒? |
| 82 | Where do you sit? | 汝坐甚么处. |
| 83 | When is your birthday? | 你什么时候生日? |
| 84 | This was a way to take a lot of those manual notes, | 这是拿很多手工笔记的方法, |
| 85 | digitize them, and basically run your business in a more modern day, | 数字化,基本上在更现代的一天里经营你的生意, |
| 86 | a more efficient way. | 一个更有效的方法。 |
| 87 | Online reservations also helped restaurants anticipate | 网上预订也帮助了餐厅的预期 |
| 88 | how many people were going to show up on any given night, | 有多少人会在某个晚上出现 |
| 89 | manage no shows, order the right amount of food, | 管理没有显示,定出正确的食物量, |
| 90 | and hire the right amount of staff to meet their demand. | 并雇用适当数量的工作人员来满足他们的需求。 |
| 91 | Huge problem solved. | 大问题解决了。 |
| 92 | And like Andrew said, as a consumer, | 正如安德鲁所说 作为一个消费者 |
| 93 | you could now book from your couch at any time, | 你可以随时从你的沙发上预订 |
| 94 | eating chips off your chest at midnight if you want, | 如果你想在午夜吃下你胸前的薯片的话 |
| 95 | instead of calling during business hours and getting put on hold. | 而不是在工作时间打电话 和被搁置。 |
| 96 | Tourists could now plan ahead. | 游客现在可以提前计划了。 |
| 97 | You could browse dozens of restaurants at one time to see who had availability. | 你可以一次浏览几十家餐厅 看看谁有空 |
| 98 | So, popular tables now went to whoever was fastest to hit refresh | 所以,现在流行的桌子去 谁是最快的打击刷新 |
| 99 | when the reservations dropped. | 当保留被取消时 |
| 100 | In theory, that's a lot more democratic than those tables | 理论上讲,这比那些桌子民主得多 |
| 101 | going to whoever could afford to slip the maître d, | 去找谁能买得起的女主人 |
| 102 | little something something. | 小东西。 |
| 103 | But in practice, these apps created a whole new kind of problem. | 但实际上,这些应用造成了全新的问题。 |
| 104 | Enter third-party reservation resale sites. | 进入第三方预订转售站点. |
| 105 | These sites work by having bots snatch up reservations | 这些地点的工作方式是 抢走订位 |
| 106 | the millisecond that they go live, | 他们活下来的毫秒 |
| 107 | way faster than any human could hit refresh, | 速度比任何人类都快 |
| 108 | and reselling them for a high markup. | 并转售他们以作高价。 |
| 109 | A few years ago, there were basically these marketplaces | 几年前,基本上这些市场 |
| 110 | that helped facilitate a whole marketplace of unlawfully | 帮助促成整个非法市场 |
| 111 | or unauthorized scouting of reservations. | 或未经授权搜查预订地点。 |
| 112 | You also had bots, which could act much faster than people, | 你还有大块头,可以比人快很多 |
| 113 | to scoop up these reservations as soon as they go online | 等这些订位上线后 立即把订位挖出来 |
| 114 | and then have a marketplace where millions of people know where to go | 然后有一个市场 数百万人知道去哪里 |
| 115 | to bid up the price of reservations. | 要求提高预订价格。 |
| 116 | So, how much money are we talking? | 那么,我们谈多少钱? |
| 117 | In that same New Yorker article, Adam Isco talked to a college student | 在同一篇纽约客的文章中,亚当·伊斯科和一个大学生交谈 |
| 118 | who was reselling reservations on one of the biggest of these sites, | 在其中最大的一个网站转售订房, |
| 119 | Appointment Trader. | 任用商人. |
| 120 | His recent sales included a lunch table at Maison Clo, | 他最近的销量包括麦森克洛的午餐桌, |
| 121 | a French restaurant in Soho, for $855, | 索霍的一家法式餐厅,855美元。 |
| 122 | 和在Carbone预定的晚餐, | |
| 123 | an A-lister Italian restaurant in Greenwich Village, | 格林威治村的意大利餐馆 |
| 124 | for $1,050. | 1 050美元 (中文(简体) ). |
| 125 | Mind you, that doesn't include the meal that you pay for. | 提醒你,那不包括你付的那顿饭 |
| 126 | That is just to get the table. | 那只是为了得到桌子。 |
| 127 | That college student made $70,000 in a year doing this, | 那大学生一年赚了七万元 |
| 128 | and he didn't even live in New York. | 他甚至没有住在纽约。 |
| 129 | The outcome of all of this? | 这一切的结果? |
| 130 | At certain restaurants, dining went from difficult to flat-out inaccessible, | 在某些餐厅, 餐饮从困难到平地无法进入, |
| 131 | unless you could drop hundreds, if not a thousand-plus, | 除非你能掉上百人 如果不是一千多人的话 |
| 132 | just to get in the door. | 只为入门. |
| 133 | But this didn't only cause issues for diners who could no longer secure reservations. | 但这不仅给餐厅带来问题 他们不再能预订。 |
| 134 | The restaurants hated it, too. | 餐厅也讨厌它。 |
| 135 | What would also happen is you'd sometimes book these reservations, | 也会发生的是 你有时会订这些预定, |
| 136 | a bot or a person, they wouldn't be sold and would be a no-show, | 机器人或人, 他们不会被出售 并且将是一个不显示, |
| 137 | and the table would then sit empty. | 然后桌子就空着坐着 |
| 138 | So the restaurant would lose out on hundreds of dollars, | 这样餐厅就会损失数百美元 |
| 139 | the workers would lose out on their tips, | 工人们在他们的小费上亏折, |
| 140 | and the general public would be rightfully unhappy | 公众会不高兴的 |
| 141 | because that means that a restaurant they want to go to | 因为这意味着他们想去的餐厅 |
| 142 | has a table sitting there empty. | 有一个桌子坐在那里空。 |
| 143 | For example, Coat, a Michelin star Korean steakhouse in Flatiron, | 例如,在弗拉蒂龙的米其林明星韩国牛排屋, |
| 144 | said that it was losing a quarter of its reservation | 说它失去了四分之一的保留 |
| 145 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}然后就从不卖了 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}我从不卖 | |
| 146 | And so restaurant, their tables or their inventory, | 所以餐厅,他们的桌子或他们的库存, |
| 147 | they should be able to control it how they like, | 他们应该能够控制它 他们喜欢什么, |
| 148 | not be at the whims of some random person | 不是随便随便一个人 |
| 149 | profiting off their restaurant and they have no idea who they are. | 从他们的餐厅获利 他们不知道自己是谁 |
| 150 | Cannot agree more. | 无可奉告 |
| 151 | So in December 2024, New York Governor Kathy Hochul signed into law | 因此,2024年12月,纽约州长凯西·霍胡尔签署成为法律 |
| 152 | the Restaurant Reservation Anti-Piracy Act, mouthful, | 《餐馆保留禁毒法》 口口声说 |
| 153 | which banned third-party apps in New York | 纽约禁止第三方应用程序 |
| 154 | unless they had the written approval from the restaurant. | 除非他们得到餐厅的书面批准 |
| 155 | And Hochul didn't hold back. | 和霍丘尔没有阻拦。 |
| 156 | In her words, we're putting an end to the predatory black market | 用她的话,我们正在结束掠夺性的黑市 |
| 157 | for restaurant reservations, protecting consumers and businesses | 保护消费者和企业 |
| 158 | and giving everyone a chance to get a seat at the dinner table. | 并给大家一个机会 在餐桌上坐。 |
| 159 | Mic drop. | 米克掉下来。 |
| 160 | She went on, | 她继续说 |
| 161 | New York is home to some of the best restaurants in the world | 纽约是世界上最好的餐馆之一 |
| 162 | and whether you're returning to your favorite local spot | 你是否要回到你最喜欢的地方 |
| 163 | or trying out the latest in fine dining, you deserve a fair system. | 或尝试最新 的精品餐, 你应该得到一个公平的系统。 |
| 164 | Almost two years later, I asked Andrew if the law has worked. | 两年后,我问安德鲁法律是否有效。 |
| 165 | We've heard from a lot of restaurants that it did work. | 我们从很多餐厅听说它确实奏效了. |
| 166 | But there's still problems. | 但还有问题 |
| 167 | Because there were only like two or three main marketplaces, | 因为只有两三个主要市场 |
| 168 | the law itself was able to push them out of the business. | 法律本身能够将他们赶出企业。 |
| 169 | But now things continue to evolve. | 但现在情况在继续演变。 |
| 170 | You know, there's a lot of demand. | 你知道,有很多需求。 |
| 171 | So people are going to be creative. | 所以人们会有所创造。 |
| 172 | People are still booking up reservations, | 人们还在预订订位 |
| 173 | but maybe instead of going to a big popular marketplace, | 但也许不是去大市场 |
| 174 | they're doing it on the side in a WhatsApp group. | 他们正在WhatsApp组里做这个 |
| 175 | And then I've recently heard that people are using AI agents. | 我最近听说有人在使用人工智能特工 |
| 176 | I'm not surprised, yeah. | 我不惊讶,是的。 |
| 177 | Book them up too, which is a whole other philosophical issue | 把它们订下来,这是另一个哲学问题 |
| 178 | to start thinking through. | 开始思考 |
| 179 | So with the stroke of a pen, scalpers were banned | 因此,随着笔的中风, 头皮者被禁止 |
| 180 | and forever after that, getting a reservation | 在那之后,永远得到一个保留 |
| 181 | became totally democratic and fair. | 变得完全民主和公正的。 |
| 182 | Just kidding. | 开玩笑的 |
| 183 | We know that there's way too much money at stake here. | 我们知道这里有太多的钱在赌注 |
| 184 | But it raises the question, | 但这引起了问题 |
| 185 | if it's not the scalpers making money off of these tables anymore, who is? | 如果不是头皮匠从这些桌子上赚钱了 那是谁? |
| 186 | After 47 failed attempts at a Saturday 8 p.m. table at Carbone, | 在周六晚上8点 在卡博尔的一张桌子上47次尝试失败后 |
| 187 | I did what any reasonable person would do. | 我做了任何理智的人会做的事 |
| 188 | I made a spreadsheet. | 我做了电子表格。 |
| 189 | 68 of the city's most wanted tables. | 市内最通缉犯的68人. |
| 190 | When they drop, how far out, and which res app they use. | 当他们下降, 有多远, 以及他们使用什么样的应用。 |
| 191 | Then I handed to today's sponsor, GenSpark. | 然后我交给今天的赞助商GenSpark. |
| 192 | In AI Sheets, I asked GenSpark to clean this up | 在AI工作表中,我要求GenSpark清理这个 |
| 193 | and break it down by platform, drop time, and how far out you have to book. | 并按平台拆解,滴滴时间, 和多远你必须预订。 |
| 194 | Here's what came back. | 接下来是回来的 |
| 195 | Three fourths are on resi, a third drop at exactly midnight, | 四分之三是在Resi上 午夜时分第三滴 |
| 196 | and more than a third open 27 plus days out. | 超过三分之一的营业时间 超过27天 |
| 197 | So if you're planning a week ahead, you're done. | 所以,如果你计划 提前一周,你结束了。 |
| 198 | Then AI Slides turned it into a deck, the NYC reservation cheat sheet. | 之后AI Slips将其变成甲板,即NYC预留作弊单. |
| 199 | Okay, this was a demo, but I do the same thing with my business. | 好吧,这是一个演示, 但我做同样的事情我的生意。 |
| 200 | My revenue tracking lives in a spreadsheet, | 我的收入追踪 生活在一个电子表格, |
| 201 | and then Sheets to Slides is how I can create a year-end recap | 然后工作表到幻灯片 就是我如何创建年终重写 |
| 202 | without losing several hours. | 没有损失几个小时。 |
| 203 | And I didn't hit a rate limit halfway through. | 半途而废 |
| 204 | GenSpark also just got up to 20 times more productive at the same price here. | GenSpark也以同样的价格提高了20倍的产量。 |
| 205 | Quick stuff like this runs on the free quota, and for bigger projects, | 像这样的快速 运行在免费配额, 对于更大的项目, |
| 206 | you can switch to ultra mode with your own credits. | 您可以使用自己的信用值切换到超模式。 |
| 207 | And the free quota refills every week automatically, | 免费配额每周自动补满, |
| 208 | so you're not burning through credits on everyday tasks. | 所以你不会在日常工作上浪费钱 |
| 209 | It also does docs, images, music, and more with all the top models in one place. | 它也做文件,图像,音乐, 更多与所有顶级模型在一个地方。 |
| 210 | So click the link in my description to try GenSpark with free credits. | 点击我描述中的链接, 用免费的信用来尝试 GenSpark 。 |
| 211 | Now back to it. | 现在回到它。 |
| 212 | So Rezzy, that cool new kid on the block who came on the scene in 2014, | 瑞兹,那个在2014年来到现场的帅哥 |
| 213 | five years later, they were bought by American Express. | 5年后,他们被美国运通收购. |
| 214 | Five years after that, Amex bought another reservation platform, | 五年后,Amex又买了另一个预定平台 |
| 215 | Talk, for $400 million. | 说吧,4亿美元 |
| 216 | In The New Yorker, Rezzy's CEO Pablo Rivera said that | 在"纽约客"中,雷兹的首席执行官巴勃罗·里维拉说: |
| 217 | with a premium Amex card, you will get a Rezzy notification | 加上阿姆克斯卡,你就会收到雷兹通知 |
| 218 | before other people do. | 在别人之前 |
| 219 | These reservation platforms are a key part of how Amex | 这些预定平台是 Amex 的关键部分 |
| 220 | locks in high-end restaurants. | 锁在高档餐厅。 |
| 221 | It's sort of a self-feeding loop. | 这是一种自我喂养循环。 |
| 222 | Amex wants big spenders to stay loyal to its card. | Amex希望大开支者忠于其名片. |
| 223 | Restaurants want those same big spenders to dine with them. | 餐厅希望那些大块头 和他们一起吃饭。 |
| 224 | So plenty of restaurants are happy to hold some of its tables | 所以很多餐厅都乐在其中 |
| 225 | for premium Amex card holders, which makes the card more valuable | 给阿姆克斯卡持有者加价,使卡更有价值 |
| 226 | since you're getting these dining perks, which brings in more big spenders. | 既然你得到了这些餐具, 这带来更多的大支出。 |
| 227 | So it's this ecosystem that sort of feeds itself. | 所以正是这个生态系统 养活自己。 |
| 228 | 和OpenTable, unk, 他们应该如何竞争呢? | |
| 229 | OpenTable's CEO Debbie Hsu told Elizabeth Dunn in this great Grub Street article, | OpenTable的首席执行官Debbie Hsu在一篇伟大的格鲁布街的文章中告诉伊丽莎白·邓恩, |
| 230 | It wasn't a level playing field. | 这不是一个公平的游戏场地。 |
| 231 | You had Amex paying restaurants for holding back tables at prime time. | 你让Amex在黄金时段给餐馆买单 |
| 232 | So OpenTable got a credit card partner of its own, Visa. | 所以OpenTable得到了自己的信用卡合伙人Visa. |
| 233 | Now, restaurants on OpenTable set aside some of their reservations | 现在,OpenTable上的餐馆 放弃了他们的一些预订 |
| 234 | for Visa infinite card holders, the same way that Rezzy restaurants do for Amex. | 对于签证无限卡持有者, 同样的方式雷兹餐厅为Amex。 |
| 235 | And Visa's money has given OpenTable a nice chunk of change | 维萨的钱给了OpenTable一大笔钱 |
| 236 | to win restaurants back. | 赢回餐厅。 |
| 237 | Nobody will say exactly how much, but that same article reported rumors | 没有人会说多少, 但同一篇文章报道了谣言 |
| 238 | of offers close to $1 million for a single restaurant group to switch. | 提供近100万美元的报价 单一的餐厅集团切换。 |
| 239 | And it goes beyond the booking apps. | 它超越了预定应用。 |
| 240 | The Infatuation, a very popular website that recommends restaurants | 迷恋,一个很受欢迎的 推荐餐馆的网站 |
| 241 | and has a category called C and B scene is owned by JP Morgan Chase. | 并且有一个叫做C和B的类别 由JP摩根大通拥有 |
| 242 | And if you have a Chase Sapphire Reserve card, which runs on Visa, | 如果你有一个大通蓝宝石储备卡, 它运行在Visa, |
| 243 | you get early access to prime time tables that are on OpenTable | 您可以提前访问 OpenTable 上的质时表 |
| 244 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}在迷恋所帮助的餐厅里 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}我 | |
| 245 | So let's back up for a second because there are so many different players here. | 所以,让我们备份一下 因为有很多不同的玩家在这里。 |
| 246 | Their reservation app wore in a nutshell. | 他们的订货应用简略地说。 |
| 247 | 你一边是Amex和Rezzy 然后另一边是Chase和Visa 还有OpenTable | |
| 248 | For the average diner, the outcome of this dynamic, | 对于普通餐厅来说 这种动态的结果 |
| 249 | honestly, isn't all that different from the scalping era. | 老实说 和头皮时代没什么不同 |
| 250 | Except now, instead of having someone pay a resale site hundreds of dollars to swipe a table, | 除了现在, 而不是有人支付转售地点 数百美元刷桌子, |
| 251 | it's now the top card holders that are getting first dibs. | 现在最顶级的卡片持有者 正在获得第一级。 |
| 252 | Either way, those tables are off limits to everyone else. | 无论哪种方式,这些桌子是禁止任何人进入的。 |
| 253 | The key difference is that the restaurants actually choose these partnerships | 关键区别在于餐厅实际上选择了这些伙伴关系 |
| 254 | with the reservation platforms and they profit from it. | 和预定平台 他们从中获益。 |
| 255 | The scalpers, on the other hand, acted independently. | 另一方面,头皮手是独立行动的。 |
| 256 | And when their tables didn't resell, the restaurants lost money. | 而当他们的餐桌没有转售时,餐馆就失去了钱. |
| 257 | When they're partnering with these different reservation platforms, | 当他们与这些不同的预订平台合作时, |
| 258 | credit card companies, you know, at least they are making the decision in many cases | 信用卡公司,你知道,至少 他们的决定在许多情况下 |
| 259 | whether or not they want to participate, how many seats they want to allocate. | 无论他们是否希望参与,他们希望分配多少席位。 |
| 260 | They may want to nurture those relationships because they're bringing them a lot of diners. | 他们可能想要培育这些关系 因为他们给他们带来了很多餐厅。 |
| 261 | Maybe they're bringing them big spenders. | 也许他们带了大钱 |
| 262 | So who's really winning here? | 那么,谁才是真正的赢家? |
| 263 | It's the reservation platforms, the card companies behind them, | 是预定平台 后面的卡片公司 |
| 264 | and the hottest restaurants who now get paid to hold tables that they used to just fill for free. | 和最热的餐馆 他们现在得到工资 持有桌子 他们只是填写 免费。 |
| 265 | And if you have the right credit card in your wallet, you have head start. | 如果你的钱包里有正确的信用卡, 你就可以开始。 |
| 266 | There is one more player making a killing that we have not talked about yet. | 还有一个玩家在杀人 我们还没讨论过 |
| 267 | There are some res apps that skip the whole card partnership entirely | 有些软件完全跳过全卡合作 |
| 268 | and allow you to pay for a table outright legally. | 并允许你合法地支付一张桌子。 |
| 269 | I'll explain. | 我会解释的 |
| 270 | This is where we've been headed, the logical endpoint of the pay to play system. | 这就是我们一直前往的地方 工资的逻辑终点 |
| 271 | Meet Dorcia, a members only reservation app named after the restaurant and American Psycho | 见见多西亚,一个成员只保留应用程序 以餐厅和美国精神病人的名字命名 |
| 272 | where no one can get a reservation. | 在那里,没有人可以得到保留。 |
| 273 | Dorcia, how impressive. | 多西亚,多么令人印象深刻。 |
| 274 | How on earth did you get a reservation there? | 你怎么会在那里订位? |
| 275 | Lucky, I guess. | 幸运吧 |
| 276 | We should have gone to Dorcia. | 我们应该去多西亚 |
| 277 | I could have gotten us a table. | 我本可以给我们买张桌子的 |
| 278 | Dorcia, yes? | 多西亚,是吗? |
| 279 | Yeah, can you take two tonight at, let's say, nine o'clock? | 是的,你今晚能吃两杯吗? |
| 280 | We're totally booked. | 我们完全预订。 |
| 281 | That's great. | 赞曰. |
| 282 | No, I said we are totally booked. | 不,我说我们完全预订。 |
| 283 | Two at nine? | 两个9点? |
| 284 | Perfect. | 不错 |
| 285 | Dorcia on Friday night, how do you swing that? | 周五晚上多西亚 你怎么摆弄的? |
| 286 | Let's see Paul Allen's card. | 看看保罗·艾伦的名片 |
| 287 | It's a good name. | 名之为善. |
| 288 | You apply to join and if you're accepted, | 你申请加入 如果你被接受 |
| 289 | Memberships run from $200 up to $25,000 per year for the top tier. | 最高层的成员每年从200美元到25 000美元不等。 |
| 290 | And this is just to have access to the best tables. | 这只是为了能进入最好的桌子。 |
| 291 | To actually book them, you have to prepay a minimum spend. | 要订票,必须预付最低开支。 |
| 292 | A Saturday night table at Carbone ran $1,000 upfront. | 在卡波尔的一个周六晚宴 跑前1000美元。 |
| 293 | I did some poking around. | 我查过了 |
| 294 | Their app homepage says, | 他们的应用程序主页说, |
| 295 | unlock the most desirable tables and invite only events. | 打开最理想的表格, 只邀请活动 。 |
| 296 | Impossible tables. | 不可能的表格。 |
| 297 | Well, impossible for everyone else. | 对其他人来说都不可能 |
| 298 | But unlike the scalping websites, it's totally legal. | 但与头皮网站不同的是,它完全合法. |
| 299 | The restaurants partner with Dorcia directly and in return, | 餐馆直接和多西亚搭档 作为回报 |
| 300 | get guaranteed high spenders and no no-shows. | 得到保证的高支出者 不亮相。 |
| 301 | There are some companies that have popped up that sell reservations | 有一些公司 已经出现了出售预订 |
| 302 | like a marketplace at a premium, | 像一个市场 溢价, |
| 303 | but they have a direct relationship with the restaurants. | 但是他们和餐厅有直接的关系 |
| 304 | As long as a business is able to control their inventory and make those decisions, | 只要一个企业能够控制其库存并作出这些决定, |
| 305 | that's really what we care about. | 这才是我们真正关心的 |
| 306 | Fair play, but now in return for the access that you get | 公平竞争,但现在作为回报 你得到的访问 |
| 307 | for one of these pay-to-play memberships, they get your data. | 对于其中的一位会员, 他们得到你的数据。 |
| 308 | To even apply to Dorcia, you let them scan your contacts, | 你让他们扫描你的联系人 |
| 309 | you share your employer, your job title, your Instagram handle, and your LinkedIn. | 您分享您的雇主,您的职称, 您的Instagram 手柄, 以及您的链接。 |
| 310 | Basically, as Adam Isco put it in The New Yorker, | 基本上,正如亚当·伊斯科在《纽约客》里所说, |
| 311 | Dorcia is trying to figure out if you are the kind of person who will shell out. | Dorcia在想,你是不是那种会被打倒的人 |
| 312 | To be fair, restaurants have always kept notes on their guests. | 公平地说,餐馆总是把笔记放在客人身上。 |
| 313 | Back in the day, as Isco put it, | 以前,正如Isco所说, |
| 314 | would jot down shorthand identifiers for their guests, | 将记录他们的客人的简表, |
| 315 | like HSM for Heavy Set Man, Eagle for Bald Guest. | 像HSM对重装人,鹰对秃客。 |
| 316 | Like why would you need to know that? | 比如为什么你需要知道? |
| 317 | Or LOL for Little Old Lady or TG for Turtle Gang. | 或者LOL给小老太太 或TG给龟帮。 |
| 318 | Now, those notes live in the reservation apps | 现在,这些笔记在保留程序上直播 |
| 319 | and they have gotten a lot more specific. | 他们更具体了 |
| 320 | They will note down if you spend a lot on wine, | 如果你花了很多酒,他们会记下来的 |
| 321 | if you tip poorly, if you get too drunk at dinner, | 如果你小费不好 如果你在晚餐时喝多了 |
| 322 | but also notes to help personalize your experience, | 但也注意到帮助你个性化的经验, |
| 323 | like what type of wine and desserts you like, | 喜欢什么样的酒和甜点你喜欢, |
| 324 | when your partner's birthday is, and so on. | 当你的伴侣的生日,等等。 |
| 325 | And some platforms take it even further, | 有些平台更进一步 |
| 326 | like Seven Rooms who has an algorithm that decides | 像七个房间 谁有一个算法决定 |
| 327 | what guests get alerted first when a table opens up | 当桌子打开时 客人会先通知什么 |
| 328 | based on how often you come in, how big your tabs are, and how well you tip. | 根据你多久进来一次,你的标签有多大, 和你的小费多好。 |
| 329 | All of this is the logical endpoint to where Appified Exclusive Dining has been headed. | 所有这一切都是辅助餐厅的逻辑终点。 |
| 330 | So what's the outcome of all of it? | 那么,这一切的结果是什么? |
| 331 | Well, even though Dorcia and the like are sanctioned by the restaurants themselves, | 虽然Dorcia之类的人 受到餐馆的认可 |
| 332 | it does create a divided dining experience. | 它确实创造了一种分裂的晚餐体验。 |
| 333 | At the top restaurants, you get a table by paying | 在顶级餐厅,你得到一张桌子 通过支付 |
| 334 | or by having the right expensive credit card. | 或者通过拥有合适的昂贵的信用卡。 |
| 335 | You might get lucky if you're the quickest one to hit refresh when the reservation drops, | 如果你是预订时间减少时最快的 |
| 336 | but probably not at prime time and probably not at all. | 但也许不是在黄金时期 也可能根本不是 |
| 337 | I tried. | 我试过了 |
| 338 | All right, let's try this again. | 好吧,让我们再试一次。 |
| 339 | We got three minutes. | 我们还有三分钟 |
| 340 | This is my fourth day in a row trying to get a reservation at Una Pizza Napolitana, | 这是我连续第4天 试图在Una披萨纳波利塔纳订位 |
| 341 | which is fantastic. | 这太棒了。 |
| 342 | I have been, but that's when they used to take walk-ins. | 我曾经是,但那是他们经常走进来的时候。 |
| 343 | It drops at 9 a.m. on the dot two weeks before. | 两周前早上9点就下降 |
| 344 | And at 9 a.m., we hit refresh. | 早上9点,我们恢复呼吸 |
| 345 | 8.59, 9 a.m., refresh, refresh. | 8时59分,9时,刷新,刷新. |
| 346 | Come on, are you kidding me? | 来吧,你在开玩笑吗? |
| 347 | No, there's no way. | 不,没有办法。 |
| 348 | There's no way. | 法无生法. |
| 349 | Well, now they're all definitely gone. | 现在他们都走了 |
| 350 | It's been like 15 seconds. | 已经15秒了 |
| 351 | A few days ago, I tried this, and when I hit refresh, the times popped up. | 几天前,我尝试了这个, 当我恢复时, 时间突然出现。 |
| 352 | They did. | 没错 |
| 353 | The second I clicked on it and pressed reserve, | 我一点击就按了后备箱 |
| 354 | another pop-up would come up and say, | 又一个弹出 上来说, |
| 355 | we're sorry, that time is no longer available. | 抱歉,时间已经不多了 |
| 356 | So when we talk about hard to get reservations, this is what you're contending with. | 所以,当我们谈论 很难得到保留, 这就是你争论。 |
| 357 | I guess my question is, like, is it bots that are getting these? | 我猜我的问题是,像, 它是bots得到这些? |
| 358 | 是Instinct还是Muse 还是其他AI特工 | |
| 359 | that just snagged it before I was able to even, like, do my little human clicking? | 我还没能用人类的点击就把它塞住了? |
| 360 | Maybe. | 也许 |
| 361 | But I will say, if it is these other AI agents doing it at this point, | 但我会说,如果这是其他的AI特工 这样做的这个时候, |
| 362 | I'm a bit skeptical that there's a surefire way to enforce that from not happening. | 我有点怀疑 有一种必火的方法 来强制它不发生。 |
| 363 | So that's a whole other can of worms. | 这就是另一罐虫子 |
| 364 | I didn't like this. | 我不喜欢这样 |
| 365 | I will not be doing this again. | 我不会再这样做了 |
| 366 | But you could see how someone would get addicted to it. | 但你可以看到 怎么会有人对它上瘾。 |
| 367 | It's almost like gambling in a way. | 有点像赌博 |
| 368 | Hitting refresh, and it's like a slot machine. | 打得清爽点 就像一个插槽机 |
| 369 | So is this where all of New York City dining is headed, | 纽约市所有的餐厅都在这里开着 |
| 370 | where you can't eat at a popular restaurant | 在那里,你不能吃 在流行的餐厅 |
| 371 | unless you're willing to dish out thousands of dollars | 除非你愿意花几千块 |
| 372 | or buy an expensive credit card? | 还是买一张昂贵的信用卡? |
| 373 | Not quite. | 没有 |
| 374 | Remember Cardbone, the Italian celebrity hotspot that we've been using as the example | 记住卡邦,意大利名人热点 我们一直以它为例 |
| 375 | this whole video for one of the hardest tables to get in New York City? | 这整个视频是纽约最难看的节目之一? |
| 376 | Well, I made it my mission for this video to see just how hard it actually is to get a table here. | 我的任务就是让这段录像 了解这里的桌子有多难 |
| 377 | I sent them an email. | 我给他们发了封邮件 |
| 378 | I didn't say I was a YouTuber or try to play any games. | 我没有说我是一个YouTuber 或试图玩任何游戏。 |
| 379 | I just asked for a table. | 我只是问一个桌子。 |
| 380 | And the irony of it all is that I got a table immediately. | 讽刺的是,我马上得到了一张桌子。 |
| 381 | Is it at an off time on a Tuesday in a few weeks? | 几周后周二放假吗? |
| 382 | Yeah, but I'm going. | 是的,但我还是要去。 |
| 383 | All it took was an email. | 只需要一封邮件 |
| 384 | And that's Cardbone. | 这是卡邦。 |
| 385 | At most restaurants in the city, the reality is you don't even need that email. | 在城里的大多数餐馆,现实是 你甚至不需要那封邮件。 |
| 386 | This crazy scarcity is really concentrated to a small slice of New York City restaurants at the top. | 这种疯狂的稀缺 真正集中在一小片 纽约市餐馆的顶端。 |
| 387 | Meanwhile, there are thousands of amazing tables to go around for everyone every single night. | 同时,每晚都有上千张令人惊奇的桌子 给每个人 |
| 388 | Plus, if you're like me, you probably just want to go to the same three neighborhood restaurants like 90% of the time anyway. | 另外,如果你像我一样, 你可能只是想 去同样的三个邻里餐馆 像90%的时间反正。 |
| 389 | Andrew also thinks that more people might be headed that way. | 安德鲁还认为,可能有更多的人朝这个方向前进. |
| 390 | Maybe we're going to be going back to like a craving of having your neighborhood go to spot. | 也许我们要回去 喜欢一个渴望 有你的邻居去现场。 |
| 391 | You know, heard someone say you want to find three places you love, become a regular there. | 你知道,听到有人说 你想找到三个你爱的地方, 成为一个常客在那里。 |
| 392 | You can always supplement that and go and check the new hot place or go have a new experience. | 你可以随时补充,去检查新的热点地方 或者去有新的经验。 |
| 393 | And you know what? | 你知道吗? |
| 394 | He's right. | 他说得对 |
| 395 | This is my neighborhood dumpling spot. | 这是我的附近饺子点。 |
| 396 | I come here alarmingly often. | 我经常来这里 |
| 397 | They know me. | 他们认识我 |
| 398 | I know them. | 我认识他们。 |
| 399 | And it makes me every bit as happy as pretty much any hundred dollar meal I've ever had. | 这让我快乐的每分每分 每分每秒,我曾经吃过100美元。 |
| 400 | I'm not joking for Andrew. | 我不是在为安德鲁开玩笑 |
| 401 | It goes beyond just finding a good spot for dinner. | 不只是找个好地方吃晚饭 |
| 402 | I view dining also as a civic duty, and I think it adds a lot of texture to our lives as well. | 我将晚餐也视为一项公民义务,我认为它也为我们的生活增加了很多纹理. |
| 403 | The best thing about New York City is the diversity from the place you can't get a reservation to the places you can walk in, sit at the bar, get a table. | 纽约市的最好之处是 从不能预定的地方到可以走进去的地方 坐在酒吧里 得到一张桌子的多样性 |
| 404 | It's all good. | 皆为善根. |
| 405 | And everyone should enjoy it all. | 每个人都应该享受这一切。 |
| 406 | There are so many local restaurants, small businesses that are really, really struggling. | 有很多地方餐馆,小生意 都在挣扎。 |
| 407 | So many of these restaurants are mom and pop, family owned, you know, local entrepreneurs who really took a chance. | 这些餐馆中有很多是妈妈和爸爸, 家庭拥有,你知道, 当地的企业家, 他们真的抓住了机会。 |
| 408 | And it is so important to support them because, yes, they're part of the economic foundation, creating jobs, tax revenue. | 支持他们是如此重要, 因为,是的,他们是经济基础的一部分, 创造就业,税收。 |
| 409 | But they're also part of that social and cultural fabric that make New York City so, so special. | 但他们也是使纽约变得如此特别的社会和文化结构的一部分。 |
| 410 | And New York, we're so fortunate that we can be a home for all of them. | 纽约,我们非常幸运,我们可以成为所有他们的家。 |
| 411 | So go check out some of these other places that maybe aren't, you know, on every influencer's list or top 10 list, because they'll really appreciate it and you'll have a great experience. | 所以去查查其他那些地方 也许不是,你知道, 在每个影响者的名单或前十名, 因为他们会非常欣赏它,你会有一个伟大的经验。 |
| 412 | So back to where we started. | 所以回到我们开始的地方。 |
| 413 | How did getting a table at the most popular restaurants become the Hunger Games? | 如何在最受欢迎的餐馆买餐桌 成为饥饿游戏? |
| 414 | Well, the reservation apps made it really easy to book. | 嗯,预定的应用程序 使它非常容易预订。 |
| 415 | The scalpers then seized on that opportunity. | 头皮手抓住了这个机会。 |
| 416 | That was banned, but in its place rose credit card companies and apps like Dorcia that gave certain people a head start. | 这被禁止了, 但换句话说,信用卡公司 和应用程序像多尔西亚 给某些人一个头条。 |
| 417 | But that's just a few dozen restaurants. | 但那只是几十家餐厅 |
| 418 | Almost everywhere else, the door is wide open. | 几乎其他任何地方,门都是宽的. |
| 419 | Question for you, would you set a 9 a.m. alarm to fight bots for a table at Carbone? | 问你,你会设置一个上午9点的警报 与bots争夺在Carbone的桌子? |
| 420 | Or are you perfectly happy with your neighborhood spot who already knows your order? | 还是你完全满意你的邻居位置 谁已经知道你的命令? |
| 421 | Let me know. | 告诉我 |
| 422 | Subscribe if you enjoyed this video. | 如果你喜欢这段视频,请订阅 |
| 423 | Let me know what phenomenon you want me to explore next. | 让我知道接下来你要我探索什么现象 |
| 424 | And until next time, turtle out. | 直到下一次,乌龟出来。 |
| 425 | And I'll let you know in a few weeks how Carbone is. | 几周后我会告诉你卡波尔怎么样了 |
| 426 | It's coming. | 来了 |
| 427 | I'm going after this video comes out, but I'll make like a short form follow up. | 我等这段视频出来之后再去 但我会做一个简短的跟踪 |
| 428 | Subscribe so you don't miss that. | 订户让你不要错过 |
| 429 | Okay. | 摆 |
| 430 | Peace. | 安静 |
| 431 | Fat calve. | 肥小牛(原变种). |
| 432 | My favorite thing in the world. | 我最喜欢的东西在世界上。 |
| 433 | 23. | 23. 联合国 |
| 434 | Incredulous is the note I have. | 我那张纸条太伤人了 |
| 435 | 21. | 21岁 |
| 436 | I say that every single time. | 我每次都这么说 |
| 437 | Iridosaclitis. | 虹膜炎 |
| 438 | Okay. | 摆 |
| 439 | Bless you. | 赐福于汝. |
| 440 | Oh. | 瓳 |
| 441 | Oh my god, tiny little wieners. | 哦,我的上帝,小鸡鸡。 |
| 442 | Oh, real quick. | 哦,真的快点。 |
| 443 | Sorry. | 对不起 |
| 444 | That's my look. | 这是我的表情。 |
| 445 | Yeah, see where that might be. | 是啊,看看那里可能是什么样。 |
| 446 | Are you filming? | 你在拍戏吗? |
| 447 | Now. | 现在 |
| 448 | You are. | 没错 |
| 449 | Oh. | 瓳 |
| 450 | Oh, hello. | 哦,哈罗。 |
| 451 | Sweet. | 可爱 |
| 452 | Big guy. | 大个子 |
| 453 | So much noise. | 这么多的噪音。 |
| 454 | Meat dorsia. | 肉多尔西亚. |
| 455 | It sounded like a calve. | 听起来像小牛 |
| 456 | Damn. | 该死 |
| 457 | Sorry. | 对不起 |
| 458 | Okay. | 摆 |
| 459 | Okay, nice. | 好吧,不错。 |
| 460 | Also, guys, the cilantro stream. | 而且,伙计们, 香肠流。 |
| 461 | It's really, really good pizza. | 这是真的,真的很好比萨。 |
| 462 | You can just call ahead and then go pick it out. | 你可以先打个电话 然后去挑 |
| 463 | That's what we do. | 这就是我们要做的。 |
| 464 | Pro tip. | 专业小费。 |
| 465 | As long as we can still film here. | 只要我们还能在这里拍摄 |
| 466 | That's such a meme of myself. | 这真是我的美感 |
| 467 | Thank you. | 谢谢 |
| 468 | Oh my god. | 天呐 |
| 469 | All in a day's work. | 一日一切业. |
| 470 | I'm hungry. | 我饿了。 |
| 471 | All that time talking about food. | 所有的时间谈论食物。 |
| 472 | Should we eat? | 要吃饭吗? |
| 473 | Okay, that's it for this. | 好了,就这样了。 |
| 474 | Cut. | 切开。 |
该视频共有字幕 475 条。解锁更多字幕为会员功能，请移动到 价格
P2 · 【全英Vlog】Vol.113｜一张餐桌，被炒到1050美元 p02 英文字幕版 (P2)
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | This is Carbone, one of New York City's hottest restaurants, | 这是Carbone 纽约市最热门的餐馆之一 |
| 0:03 | and trying to get a reservation here is like competing in the Hunger Games. | 试图在这里订位 就像在饥饿游戏中竞争 |
| 0:07 | Now, it's always been difficult to get a top tier reservation, | 现在,总是很难 得到最高一级预订, |
| 0:10 | but it's arguably harder now than ever before. | 但是现在比以前更难 |
| 0:13 | There are professional line sitters who get paid to stand in line for hours | 有专业的排队选手 领工资站队数小时 |
| 0:17 | at hot, walk-in only pizzerias. | 在炎热,步行进入 只有比萨饼。 |
| 0:20 | Thoughts snag reservations the millisecond that they go live, | 想法snaga 保留毫秒 他们去直播, |
| 0:23 | much faster than any human could. | 比任何人类都快得多 |
| 0:25 | And some people pay $25,000 per year to get first access to the hottest tables. | 而有些人每年要支付25,000美元才能第一次进入最热的桌子. |
| 0:31 | And at the center of this circus are the reservation apps like Rezzy | 而在这个马戏团的中心是 保留应用像雷兹 |
展开字幕全文（474 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | This is Carbone, one of New York City's hottest restaurants, | 这是Carbone 纽约市最热门的餐馆之一 |
| 2 | and trying to get a reservation here is like competing in the Hunger Games. | 试图在这里订位 就像在饥饿游戏中竞争 |
| 3 | Now, it's always been difficult to get a top tier reservation, | 现在,总是很难 得到最高一级预订, |
| 4 | but it's arguably harder now than ever before. | 但是现在比以前更难 |
| 5 | There are professional line sitters who get paid to stand in line for hours | 有专业的排队选手 领工资站队数小时 |
| 6 | at hot, walk-in only pizzerias. | 在炎热,步行进入 只有比萨饼。 |
| 7 | Thoughts snag reservations the millisecond that they go live, | 想法snaga 保留毫秒 他们去直播, |
| 8 | much faster than any human could. | 比任何人类都快得多 |
| 9 | And some people pay $25,000 per year to get first access to the hottest tables. | 而有些人每年要支付25,000美元才能第一次进入最热的桌子. |
| 10 | And at the center of this circus are the reservation apps like Rezzy | 而在这个马戏团的中心是 保留应用像雷兹 |
| 11 | and OpenTable that were supposed to make booking easier. | 和OpenTable, 本来应该让订房更容易。 |
| 12 | So how did eating dinner get so competitive? | 那晚餐怎么这么有竞争力? |
| 13 | Because believe me, this is not just a little game that a few rich people and foodies play. | 因为相信我 这不仅仅是几个有钱人和美食家玩的小游戏 |
| 14 | There is a much bigger story here. | 这里有一个更大的故事。 |
| 15 | And in this video, we'll go through all of it. | 在这段视频中,我们将通过所有的内容。 |
| 16 | How a tool meant to democratize dining actually made it a lot more exclusive. | 餐饮民主化的本意 使餐饮更加独占 |
| 17 | Who's winning and losing from the system and what it means for the future of dining. | 谁从系统中得失,对吃饭的未来意味着什么. |
| 18 | And as a personal experiment, I'm going to see if I can get a table at Carbone. | 作为个人的实验,我要看看能不能在卡波尔买张桌子。 |
| 19 | Watch till the end to see if I can pull it off. | 看着到最后看看我能不能成功 |
| 20 | Now, let's get into it. | 现在,让我们开始吧。 |
| 21 | Before the reservation apps came on the scene, | 在预定的应用程序出现之前 |
| 22 | popular tables went to regulars and insiders. | 流行的桌子是经常和内幕的 |
| 23 | It was customary back then to make homies with the matrigy or the manager | 当时习惯是跟男方或经理做伴 |
| 24 | and tip well so that they would want to have you back. | 他们想把你带回来 |
| 25 | Play the game a little bit. | 玩游戏一点. |
| 26 | In Why You Can't Get a Reservation by Adam Isco, | 亚当・伊斯科为啥不能订位 |
| 27 | a fantastic article in The New Yorker that spurred my inspiration | 《纽约客》的精彩文章 激发了我的灵感 |
| 28 | to make this video in the first place, | 要制作这个视频 首先, |
| 29 | Isco talks to Michael Cechy-Azelina, | 伊斯科和迈克尔·塞希-阿泽琳娜谈过 |
| 30 | a New York City restaurant owner who worked as a maitre d in the 80s and 90s. | 在80年代和90年代担任女佣的纽约市餐馆老板。 |
| 31 | As he put it, you damn well knew every customer. | 他说,你认识每个客户 |
| 32 | If a regular or a celebrity showed up without a reservation, | 如果经常或名人无保留地出现 |
| 33 | he would usually try to find a way to squeeze them in. | 他通常会想办法挤进去 |
| 34 | And one night back then, here at the River Cafe in Brooklyn, | 在布鲁克林的河畔咖啡馆 |
| 35 | a man slipped him $600 for a table. | 一个男人给他滑了600元的桌子。 |
| 36 | He said he could tell what the bills were by the feel. | 他说他能分辨出账单是什么 |
| 37 | Tens and twenties were worn and hundreds were crisp. | 穿了十两二十件 和几百件 |
| 38 | Mobster type shit. | 摩托类狗屎。 |
| 39 | To get the restaurant side of all this, I chatted with Andrew Ritchie. | 为了让餐厅参与这一切 我和安德鲁·里奇谈过了 |
| 40 | He runs the NYC Hospitality Alliance, | 他经营纽约市招待联盟 |
| 41 | which represents thousands of restaurants and bars across the city, | 代表着全市上千家餐馆和酒吧 |
| 42 | so he has seen every side of this. | 故他看见这一切的每个方面。 |
| 43 | I asked him about the $600 story. | 我问他600美元的故事 |
| 44 | I read some accounts of people that would slip the maitre d $600 to get a table. | 我看过一些人的叙述, 他们会滑出六百元的佣金来买桌子。 |
| 45 | It felt very almost mobster in a way, | 感觉有点像暴徒 |
| 46 | which I kind of love reading about those stories. | 我喜欢读那些故事 |
| 47 | Yeah, I mean, it was popping. | 是啊,我的意思是,这是跳跃。 |
| 48 | You'd walk in, you know, and you had money over. | 你会走进来,你知道, 你有钱过来。 |
| 49 | You know, those tried and true and old school ways things work, | 你知道,那些尝试和真实 和旧学校的方式 事情的工作, |
| 50 | they still happen, but now they happen in the digital world. | 它们仍然发生, 但现在它们发生在数字世界。 |
| 51 | So exclusivity isn't new. | 所以,独占性不是新的。 |
| 52 | It just used to be handled in a more analog way. | 它以前是比较模拟的 |
| 53 | As for everywhere else, the places where you didn't need $600 to get into, | 至于其他任何地方 你不需要600美元进入的地方 |
| 54 | dining culture was built around walk-ins and spontaneity. | 餐饮文化围绕走进和自发性构建. |
| 55 | Neighborhood locals popping in, | 附近当地人涌现, |
| 56 | people trying a new spot because they happened to walk by. | 人们尝试一个新的地点 因为他们碰巧走过。 |
| 57 | There was an understanding that at busier spots, | 据了解 在更繁忙的地方 |
| 58 | you might have to wait 20 minutes, but you'll get seated eventually. | 你可能得等20分钟 但你最终会坐下的 |
| 59 | This walk-in culture was great for diners, | 这种走进来的文化对餐厅来说是很棒的 |
| 60 | but for restaurants, it was a gamble every single night. | 但对于餐馆来说 每晚都是一场赌博 |
| 61 | They never knew how many people were going to walk in the door that night, | 他们不知道那晚有多少人会走进门 |
| 62 | how much food to order, or how many servers to have on staff. | 要订购多少食物, 或有多少服务器在工作人员。 |
| 63 | So when reservation apps came along promising to make that predictable, | 所以当预定的应用程序出现 保证使这种预测, |
| 64 | restaurants jumped at the opportunity. | 餐馆跳跃的机会。 |
| 65 | OpenTable was founded in 1998 and for years dominated online reservations. | OpenTable成立于1998年,多年来以网络预订为主. |
| 66 | But by the early 2010s, | 但到了2010年代初期, |
| 67 | most restaurants saw OpenTable as the sort of outdated unk | 大多数餐厅都把OpenTable看作是过时的unk |
| 68 | with really basic functionality and not so great customer service. | 拥有真正的基本功能 和不那么伟大的客户服务。 |
| 69 | Along comes Rezzy in 2014, the cool new kid on the block with more modern software, | 随着2014年雷兹的到来 街区上那个有更现代软件的酷孩子 |
| 70 | and they start cleaning up with their roster of high-end restaurants, | 他们开始清理他们的高档餐厅名册, |
| 71 | specifically targeting hot ones here in New York City. | 特别针对纽约的辣妹 |
| 72 | And even though OpenTable still has more market share, | 尽管OpenTable仍然拥有更多的市场份额, |
| 73 | Rezzy generally has more cultural cachet. | 雷兹一般拥有更多的文化缓存. |
| 74 | 现在,除了分歧之外,OpenTable和Rezzy都成立 | |
| 75 | to solve real logistical problems for both the restaurants and diners. | 解决餐厅和餐厅的后勤问题 |
| 76 | It was great for consumers. | 这对消费者来说是很棒的。 |
| 77 | You can go online, search a lot of different restaurants, | 你可以上网搜索很多不同的餐厅 |
| 78 | book your reservation, you know, you wouldn't have to call. | 订订房,你知道, 你不必打电话。 |
| 79 | I think it was just a convenience for both the consumer as well as for the restaurant. | 我想这对消费者和餐厅都是方便的。 |
| 80 | And then as people would want to take notes on their best guests, | 当人们想记录他们最好的客人时 |
| 81 | what kind of wine do you like to drink? | 你喜欢哪种酒? |
| 82 | Where do you sit? | 汝坐甚么处. |
| 83 | When is your birthday? | 你什么时候生日? |
| 84 | This was a way to take a lot of those manual notes, | 这是拿很多手工笔记的方法, |
| 85 | digitize them, and basically run your business in a more modern day, | 数字化,基本上在更现代的一天里经营你的生意, |
| 86 | a more efficient way. | 一个更有效的方法。 |
| 87 | Online reservations also helped restaurants anticipate | 网上预订也帮助了餐厅的预期 |
| 88 | how many people were going to show up on any given night, | 有多少人会在某个晚上出现 |
| 89 | manage no shows, order the right amount of food, | 管理没有显示,定出正确的食物量, |
| 90 | and hire the right amount of staff to meet their demand. | 并雇用适当数量的工作人员来满足他们的需求。 |
| 91 | Huge problem solved. | 大问题解决了。 |
| 92 | And like Andrew said, as a consumer, | 正如安德鲁所说 作为一个消费者 |
| 93 | you could now book from your couch at any time, | 你可以随时从你的沙发上预订 |
| 94 | eating chips off your chest at midnight if you want, | 如果你想在午夜吃下你胸前的薯片的话 |
| 95 | instead of calling during business hours and getting put on hold. | 而不是在工作时间打电话 和被搁置。 |
| 96 | Tourists could now plan ahead. | 游客现在可以提前计划了。 |
| 97 | You could browse dozens of restaurants at one time to see who had availability. | 你可以一次浏览几十家餐厅 看看谁有空 |
| 98 | So, popular tables now went to whoever was fastest to hit refresh | 所以,现在流行的桌子去 谁是最快的打击刷新 |
| 99 | when the reservations dropped. | 当保留被取消时 |
| 100 | In theory, that's a lot more democratic than those tables | 理论上讲,这比那些桌子民主得多 |
| 101 | going to whoever could afford to slip the maître d, | 去找谁能买得起的女主人 |
| 102 | little something something. | 小东西。 |
| 103 | But in practice, these apps created a whole new kind of problem. | 但实际上,这些应用造成了全新的问题。 |
| 104 | Enter third-party reservation resale sites. | 进入第三方预订转售站点. |
| 105 | These sites work by having bots snatch up reservations | 这些地点的工作方式是 抢走订位 |
| 106 | the millisecond that they go live, | 他们活下来的毫秒 |
| 107 | way faster than any human could hit refresh, | 速度比任何人类都快 |
| 108 | and reselling them for a high markup. | 并转售他们以作高价。 |
| 109 | A few years ago, there were basically these marketplaces | 几年前,基本上这些市场 |
| 110 | that helped facilitate a whole marketplace of unlawfully | 帮助促成整个非法市场 |
| 111 | or unauthorized scouting of reservations. | 或未经授权搜查预订地点。 |
| 112 | You also had bots, which could act much faster than people, | 你还有大块头,可以比人快很多 |
| 113 | to scoop up these reservations as soon as they go online | 等这些订位上线后 立即把订位挖出来 |
| 114 | and then have a marketplace where millions of people know where to go | 然后有一个市场 数百万人知道去哪里 |
| 115 | to bid up the price of reservations. | 要求提高预订价格。 |
| 116 | So, how much money are we talking? | 那么,我们谈多少钱? |
| 117 | In that same New Yorker article, Adam Isco talked to a college student | 在同一篇纽约客的文章中,亚当·伊斯科和一个大学生交谈 |
| 118 | who was reselling reservations on one of the biggest of these sites, | 在其中最大的一个网站转售订房, |
| 119 | Appointment Trader. | 任用商人. |
| 120 | His recent sales included a lunch table at Maison Clo, | 他最近的销量包括麦森克洛的午餐桌, |
| 121 | a French restaurant in Soho, for $855, | 索霍的一家法式餐厅,855美元。 |
| 122 | 和在Carbone预定的晚餐, | |
| 123 | an A-lister Italian restaurant in Greenwich Village, | 格林威治村的意大利餐馆 |
| 124 | for $1,050. | 1 050美元 (中文(简体) ). |
| 125 | Mind you, that doesn't include the meal that you pay for. | 提醒你,那不包括你付的那顿饭 |
| 126 | That is just to get the table. | 那只是为了得到桌子。 |
| 127 | That college student made $70,000 in a year doing this, | 那大学生一年赚了七万元 |
| 128 | and he didn't even live in New York. | 他甚至没有住在纽约。 |
| 129 | The outcome of all of this? | 这一切的结果? |
| 130 | At certain restaurants, dining went from difficult to flat-out inaccessible, | 在某些餐厅, 餐饮从困难到平地无法进入, |
| 131 | unless you could drop hundreds, if not a thousand-plus, | 除非你能掉上百人 如果不是一千多人的话 |
| 132 | just to get in the door. | 只为入门. |
| 133 | But this didn't only cause issues for diners who could no longer secure reservations. | 但这不仅给餐厅带来问题 他们不再能预订。 |
| 134 | The restaurants hated it, too. | 餐厅也讨厌它。 |
| 135 | What would also happen is you'd sometimes book these reservations, | 也会发生的是 你有时会订这些预定, |
| 136 | a bot or a person, they wouldn't be sold and would be a no-show, | 机器人或人, 他们不会被出售 并且将是一个不显示, |
| 137 | and the table would then sit empty. | 然后桌子就空着坐着 |
| 138 | So the restaurant would lose out on hundreds of dollars, | 这样餐厅就会损失数百美元 |
| 139 | the workers would lose out on their tips, | 工人们在他们的小费上亏折, |
| 140 | and the general public would be rightfully unhappy | 公众会不高兴的 |
| 141 | because that means that a restaurant they want to go to | 因为这意味着他们想去的餐厅 |
| 142 | has a table sitting there empty. | 有一个桌子坐在那里空。 |
| 143 | For example, Coat, a Michelin star Korean steakhouse in Flatiron, | 例如,在弗拉蒂龙的米其林明星韩国牛排屋, |
| 144 | said that it was losing a quarter of its reservation | 说它失去了四分之一的保留 |
| 145 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}然后就从不卖了 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}我从不卖 | |
| 146 | And so restaurant, their tables or their inventory, | 所以餐厅,他们的桌子或他们的库存, |
| 147 | they should be able to control it how they like, | 他们应该能够控制它 他们喜欢什么, |
| 148 | not be at the whims of some random person | 不是随便随便一个人 |
| 149 | profiting off their restaurant and they have no idea who they are. | 从他们的餐厅获利 他们不知道自己是谁 |
| 150 | Cannot agree more. | 无可奉告 |
| 151 | So in December 2024, New York Governor Kathy Hochul signed into law | 因此,2024年12月,纽约州长凯西·霍胡尔签署成为法律 |
| 152 | the Restaurant Reservation Anti-Piracy Act, mouthful, | 《餐馆保留禁毒法》 口口声说 |
| 153 | which banned third-party apps in New York | 纽约禁止第三方应用程序 |
| 154 | unless they had the written approval from the restaurant. | 除非他们得到餐厅的书面批准 |
| 155 | And Hochul didn't hold back. | 和霍丘尔没有阻拦。 |
| 156 | In her words, we're putting an end to the predatory black market | 用她的话,我们正在结束掠夺性的黑市 |
| 157 | for restaurant reservations, protecting consumers and businesses | 保护消费者和企业 |
| 158 | and giving everyone a chance to get a seat at the dinner table. | 并给大家一个机会 在餐桌上坐。 |
| 159 | Mic drop. | 米克掉下来。 |
| 160 | She went on, | 她继续说 |
| 161 | New York is home to some of the best restaurants in the world | 纽约是世界上最好的餐馆之一 |
| 162 | and whether you're returning to your favorite local spot | 你是否要回到你最喜欢的地方 |
| 163 | or trying out the latest in fine dining, you deserve a fair system. | 或尝试最新 的精品餐, 你应该得到一个公平的系统。 |
| 164 | Almost two years later, I asked Andrew if the law has worked. | 两年后,我问安德鲁法律是否有效。 |
| 165 | We've heard from a lot of restaurants that it did work. | 我们从很多餐厅听说它确实奏效了. |
| 166 | But there's still problems. | 但还有问题 |
| 167 | Because there were only like two or three main marketplaces, | 因为只有两三个主要市场 |
| 168 | the law itself was able to push them out of the business. | 法律本身能够将他们赶出企业。 |
| 169 | But now things continue to evolve. | 但现在情况在继续演变。 |
| 170 | You know, there's a lot of demand. | 你知道,有很多需求。 |
| 171 | So people are going to be creative. | 所以人们会有所创造。 |
| 172 | People are still booking up reservations, | 人们还在预订订位 |
| 173 | but maybe instead of going to a big popular marketplace, | 但也许不是去大市场 |
| 174 | they're doing it on the side in a WhatsApp group. | 他们正在WhatsApp组里做这个 |
| 175 | And then I've recently heard that people are using AI agents. | 我最近听说有人在使用人工智能特工 |
| 176 | I'm not surprised, yeah. | 我不惊讶,是的。 |
| 177 | Book them up too, which is a whole other philosophical issue | 把它们订下来,这是另一个哲学问题 |
| 178 | to start thinking through. | 开始思考 |
| 179 | So with the stroke of a pen, scalpers were banned | 因此,随着笔的中风, 头皮者被禁止 |
| 180 | and forever after that, getting a reservation | 在那之后,永远得到一个保留 |
| 181 | became totally democratic and fair. | 变得完全民主和公正的。 |
| 182 | Just kidding. | 开玩笑的 |
| 183 | We know that there's way too much money at stake here. | 我们知道这里有太多的钱在赌注 |
| 184 | But it raises the question, | 但这引起了问题 |
| 185 | if it's not the scalpers making money off of these tables anymore, who is? | 如果不是头皮匠从这些桌子上赚钱了 那是谁? |
| 186 | After 47 failed attempts at a Saturday 8 p.m. table at Carbone, | 在周六晚上8点 在卡博尔的一张桌子上47次尝试失败后 |
| 187 | I did what any reasonable person would do. | 我做了任何理智的人会做的事 |
| 188 | I made a spreadsheet. | 我做了电子表格。 |
| 189 | 68 of the city's most wanted tables. | 市内最通缉犯的68人. |
| 190 | When they drop, how far out, and which res app they use. | 当他们下降, 有多远, 以及他们使用什么样的应用。 |
| 191 | Then I handed to today's sponsor, GenSpark. | 然后我交给今天的赞助商GenSpark. |
| 192 | In AI Sheets, I asked GenSpark to clean this up | 在AI工作表中,我要求GenSpark清理这个 |
| 193 | and break it down by platform, drop time, and how far out you have to book. | 并按平台拆解,滴滴时间, 和多远你必须预订。 |
| 194 | Here's what came back. | 接下来是回来的 |
| 195 | Three fourths are on resi, a third drop at exactly midnight, | 四分之三是在Resi上 午夜时分第三滴 |
| 196 | and more than a third open 27 plus days out. | 超过三分之一的营业时间 超过27天 |
| 197 | So if you're planning a week ahead, you're done. | 所以,如果你计划 提前一周,你结束了。 |
| 198 | Then AI Slides turned it into a deck, the NYC reservation cheat sheet. | 之后AI Slips将其变成甲板,即NYC预留作弊单. |
| 199 | Okay, this was a demo, but I do the same thing with my business. | 好吧,这是一个演示, 但我做同样的事情我的生意。 |
| 200 | My revenue tracking lives in a spreadsheet, | 我的收入追踪 生活在一个电子表格, |
| 201 | and then Sheets to Slides is how I can create a year-end recap | 然后工作表到幻灯片 就是我如何创建年终重写 |
| 202 | without losing several hours. | 没有损失几个小时。 |
| 203 | And I didn't hit a rate limit halfway through. | 半途而废 |
| 204 | GenSpark also just got up to 20 times more productive at the same price here. | GenSpark也以同样的价格提高了20倍的产量。 |
| 205 | Quick stuff like this runs on the free quota, and for bigger projects, | 像这样的快速 运行在免费配额, 对于更大的项目, |
| 206 | you can switch to ultra mode with your own credits. | 您可以使用自己的信用值切换到超模式。 |
| 207 | And the free quota refills every week automatically, | 免费配额每周自动补满, |
| 208 | so you're not burning through credits on everyday tasks. | 所以你不会在日常工作上浪费钱 |
| 209 | It also does docs, images, music, and more with all the top models in one place. | 它也做文件,图像,音乐, 更多与所有顶级模型在一个地方。 |
| 210 | So click the link in my description to try GenSpark with free credits. | 点击我描述中的链接, 用免费的信用来尝试 GenSpark 。 |
| 211 | Now back to it. | 现在回到它。 |
| 212 | So Rezzy, that cool new kid on the block who came on the scene in 2014, | 瑞兹,那个在2014年来到现场的帅哥 |
| 213 | five years later, they were bought by American Express. | 5年后,他们被美国运通收购. |
| 214 | Five years after that, Amex bought another reservation platform, | 五年后,Amex又买了另一个预定平台 |
| 215 | Talk, for $400 million. | 说吧,4亿美元 |
| 216 | In The New Yorker, Rezzy's CEO Pablo Rivera said that | 在"纽约客"中,雷兹的首席执行官巴勃罗·里维拉说: |
| 217 | with a premium Amex card, you will get a Rezzy notification | 加上阿姆克斯卡,你就会收到雷兹通知 |
| 218 | before other people do. | 在别人之前 |
| 219 | These reservation platforms are a key part of how Amex | 这些预定平台是 Amex 的关键部分 |
| 220 | locks in high-end restaurants. | 锁在高档餐厅。 |
| 221 | It's sort of a self-feeding loop. | 这是一种自我喂养循环。 |
| 222 | Amex wants big spenders to stay loyal to its card. | Amex希望大开支者忠于其名片. |
| 223 | Restaurants want those same big spenders to dine with them. | 餐厅希望那些大块头 和他们一起吃饭。 |
| 224 | So plenty of restaurants are happy to hold some of its tables | 所以很多餐厅都乐在其中 |
| 225 | for premium Amex card holders, which makes the card more valuable | 给阿姆克斯卡持有者加价,使卡更有价值 |
| 226 | since you're getting these dining perks, which brings in more big spenders. | 既然你得到了这些餐具, 这带来更多的大支出。 |
| 227 | So it's this ecosystem that sort of feeds itself. | 所以正是这个生态系统 养活自己。 |
| 228 | 和OpenTable, unk, 他们应该如何竞争呢? | |
| 229 | OpenTable's CEO Debbie Hsu told Elizabeth Dunn in this great Grub Street article, | OpenTable的首席执行官Debbie Hsu在一篇伟大的格鲁布街的文章中告诉伊丽莎白·邓恩, |
| 230 | It wasn't a level playing field. | 这不是一个公平的游戏场地。 |
| 231 | You had Amex paying restaurants for holding back tables at prime time. | 你让Amex在黄金时段给餐馆买单 |
| 232 | So OpenTable got a credit card partner of its own, Visa. | 所以OpenTable得到了自己的信用卡合伙人Visa. |
| 233 | Now, restaurants on OpenTable set aside some of their reservations | 现在,OpenTable上的餐馆 放弃了他们的一些预订 |
| 234 | for Visa infinite card holders, the same way that Rezzy restaurants do for Amex. | 对于签证无限卡持有者, 同样的方式雷兹餐厅为Amex。 |
| 235 | And Visa's money has given OpenTable a nice chunk of change | 维萨的钱给了OpenTable一大笔钱 |
| 236 | to win restaurants back. | 赢回餐厅。 |
| 237 | Nobody will say exactly how much, but that same article reported rumors | 没有人会说多少, 但同一篇文章报道了谣言 |
| 238 | of offers close to $1 million for a single restaurant group to switch. | 提供近100万美元的报价 单一的餐厅集团切换。 |
| 239 | And it goes beyond the booking apps. | 它超越了预定应用。 |
| 240 | The Infatuation, a very popular website that recommends restaurants | 迷恋,一个很受欢迎的 推荐餐馆的网站 |
| 241 | and has a category called C and B scene is owned by JP Morgan Chase. | 并且有一个叫做C和B的类别 由JP摩根大通拥有 |
| 242 | And if you have a Chase Sapphire Reserve card, which runs on Visa, | 如果你有一个大通蓝宝石储备卡, 它运行在Visa, |
| 243 | you get early access to prime time tables that are on OpenTable | 您可以提前访问 OpenTable 上的质时表 |
| 244 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}在迷恋所帮助的餐厅里 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}我 | |
| 245 | So let's back up for a second because there are so many different players here. | 所以,让我们备份一下 因为有很多不同的玩家在这里。 |
| 246 | Their reservation app wore in a nutshell. | 他们的订货应用简略地说。 |
| 247 | 你一边是Amex和Rezzy 然后另一边是Chase和Visa 还有OpenTable | |
| 248 | For the average diner, the outcome of this dynamic, | 对于普通餐厅来说 这种动态的结果 |
| 249 | honestly, isn't all that different from the scalping era. | 老实说 和头皮时代没什么不同 |
| 250 | Except now, instead of having someone pay a resale site hundreds of dollars to swipe a table, | 除了现在, 而不是有人支付转售地点 数百美元刷桌子, |
| 251 | it's now the top card holders that are getting first dibs. | 现在最顶级的卡片持有者 正在获得第一级。 |
| 252 | Either way, those tables are off limits to everyone else. | 无论哪种方式,这些桌子是禁止任何人进入的。 |
| 253 | The key difference is that the restaurants actually choose these partnerships | 关键区别在于餐厅实际上选择了这些伙伴关系 |
| 254 | with the reservation platforms and they profit from it. | 和预定平台 他们从中获益。 |
| 255 | The scalpers, on the other hand, acted independently. | 另一方面,头皮手是独立行动的。 |
| 256 | And when their tables didn't resell, the restaurants lost money. | 而当他们的餐桌没有转售时,餐馆就失去了钱. |
| 257 | When they're partnering with these different reservation platforms, | 当他们与这些不同的预订平台合作时, |
| 258 | credit card companies, you know, at least they are making the decision in many cases | 信用卡公司,你知道,至少 他们的决定在许多情况下 |
| 259 | whether or not they want to participate, how many seats they want to allocate. | 无论他们是否希望参与,他们希望分配多少席位。 |
| 260 | They may want to nurture those relationships because they're bringing them a lot of diners. | 他们可能想要培育这些关系 因为他们给他们带来了很多餐厅。 |
| 261 | Maybe they're bringing them big spenders. | 也许他们带了大钱 |
| 262 | So who's really winning here? | 那么,谁才是真正的赢家? |
| 263 | It's the reservation platforms, the card companies behind them, | 是预定平台 后面的卡片公司 |
| 264 | and the hottest restaurants who now get paid to hold tables that they used to just fill for free. | 和最热的餐馆 他们现在得到工资 持有桌子 他们只是填写 免费。 |
| 265 | And if you have the right credit card in your wallet, you have head start. | 如果你的钱包里有正确的信用卡, 你就可以开始。 |
| 266 | There is one more player making a killing that we have not talked about yet. | 还有一个玩家在杀人 我们还没讨论过 |
| 267 | There are some res apps that skip the whole card partnership entirely | 有些软件完全跳过全卡合作 |
| 268 | and allow you to pay for a table outright legally. | 并允许你合法地支付一张桌子。 |
| 269 | I'll explain. | 我会解释的 |
| 270 | This is where we've been headed, the logical endpoint of the pay to play system. | 这就是我们一直前往的地方 工资的逻辑终点 |
| 271 | Meet Dorcia, a members only reservation app named after the restaurant and American Psycho | 见见多西亚,一个成员只保留应用程序 以餐厅和美国精神病人的名字命名 |
| 272 | where no one can get a reservation. | 在那里,没有人可以得到保留。 |
| 273 | Dorcia, how impressive. | 多西亚,多么令人印象深刻。 |
| 274 | How on earth did you get a reservation there? | 你怎么会在那里订位? |
| 275 | Lucky, I guess. | 幸运吧 |
| 276 | We should have gone to Dorcia. | 我们应该去多西亚 |
| 277 | I could have gotten us a table. | 我本可以给我们买张桌子的 |
| 278 | Dorcia, yes? | 多西亚,是吗? |
| 279 | Yeah, can you take two tonight at, let's say, nine o'clock? | 是的,你今晚能吃两杯吗? |
| 280 | We're totally booked. | 我们完全预订。 |
| 281 | That's great. | 赞曰. |
| 282 | No, I said we are totally booked. | 不,我说我们完全预订。 |
| 283 | Two at nine? | 两个9点? |
| 284 | Perfect. | 不错 |
| 285 | Dorcia on Friday night, how do you swing that? | 周五晚上多西亚 你怎么摆弄的? |
| 286 | Let's see Paul Allen's card. | 看看保罗·艾伦的名片 |
| 287 | It's a good name. | 名之为善. |
| 288 | You apply to join and if you're accepted, | 你申请加入 如果你被接受 |
| 289 | Memberships run from $200 up to $25,000 per year for the top tier. | 最高层的成员每年从200美元到25 000美元不等。 |
| 290 | And this is just to have access to the best tables. | 这只是为了能进入最好的桌子。 |
| 291 | To actually book them, you have to prepay a minimum spend. | 要订票,必须预付最低开支。 |
| 292 | A Saturday night table at Carbone ran $1,000 upfront. | 在卡波尔的一个周六晚宴 跑前1000美元。 |
| 293 | I did some poking around. | 我查过了 |
| 294 | Their app homepage says, | 他们的应用程序主页说, |
| 295 | unlock the most desirable tables and invite only events. | 打开最理想的表格, 只邀请活动 。 |
| 296 | Impossible tables. | 不可能的表格。 |
| 297 | Well, impossible for everyone else. | 对其他人来说都不可能 |
| 298 | But unlike the scalping websites, it's totally legal. | 但与头皮网站不同的是,它完全合法. |
| 299 | The restaurants partner with Dorcia directly and in return, | 餐馆直接和多西亚搭档 作为回报 |
| 300 | get guaranteed high spenders and no no-shows. | 得到保证的高支出者 不亮相。 |
| 301 | There are some companies that have popped up that sell reservations | 有一些公司 已经出现了出售预订 |
| 302 | like a marketplace at a premium, | 像一个市场 溢价, |
| 303 | but they have a direct relationship with the restaurants. | 但是他们和餐厅有直接的关系 |
| 304 | As long as a business is able to control their inventory and make those decisions, | 只要一个企业能够控制其库存并作出这些决定, |
| 305 | that's really what we care about. | 这才是我们真正关心的 |
| 306 | Fair play, but now in return for the access that you get | 公平竞争,但现在作为回报 你得到的访问 |
| 307 | for one of these pay-to-play memberships, they get your data. | 对于其中的一位会员, 他们得到你的数据。 |
| 308 | To even apply to Dorcia, you let them scan your contacts, | 你让他们扫描你的联系人 |
| 309 | you share your employer, your job title, your Instagram handle, and your LinkedIn. | 您分享您的雇主,您的职称, 您的Instagram 手柄, 以及您的链接。 |
| 310 | Basically, as Adam Isco put it in The New Yorker, | 基本上,正如亚当·伊斯科在《纽约客》里所说, |
| 311 | Dorcia is trying to figure out if you are the kind of person who will shell out. | Dorcia在想,你是不是那种会被打倒的人 |
| 312 | To be fair, restaurants have always kept notes on their guests. | 公平地说,餐馆总是把笔记放在客人身上。 |
| 313 | Back in the day, as Isco put it, | 以前,正如Isco所说, |
| 314 | would jot down shorthand identifiers for their guests, | 将记录他们的客人的简表, |
| 315 | like HSM for Heavy Set Man, Eagle for Bald Guest. | 像HSM对重装人,鹰对秃客。 |
| 316 | Like why would you need to know that? | 比如为什么你需要知道? |
| 317 | Or LOL for Little Old Lady or TG for Turtle Gang. | 或者LOL给小老太太 或TG给龟帮。 |
| 318 | Now, those notes live in the reservation apps | 现在,这些笔记在保留程序上直播 |
| 319 | and they have gotten a lot more specific. | 他们更具体了 |
| 320 | They will note down if you spend a lot on wine, | 如果你花了很多酒,他们会记下来的 |
| 321 | if you tip poorly, if you get too drunk at dinner, | 如果你小费不好 如果你在晚餐时喝多了 |
| 322 | but also notes to help personalize your experience, | 但也注意到帮助你个性化的经验, |
| 323 | like what type of wine and desserts you like, | 喜欢什么样的酒和甜点你喜欢, |
| 324 | when your partner's birthday is, and so on. | 当你的伴侣的生日,等等。 |
| 325 | And some platforms take it even further, | 有些平台更进一步 |
| 326 | like Seven Rooms who has an algorithm that decides | 像七个房间 谁有一个算法决定 |
| 327 | what guests get alerted first when a table opens up | 当桌子打开时 客人会先通知什么 |
| 328 | based on how often you come in, how big your tabs are, and how well you tip. | 根据你多久进来一次,你的标签有多大, 和你的小费多好。 |
| 329 | All of this is the logical endpoint to where Appified Exclusive Dining has been headed. | 所有这一切都是辅助餐厅的逻辑终点。 |
| 330 | So what's the outcome of all of it? | 那么,这一切的结果是什么? |
| 331 | Well, even though Dorcia and the like are sanctioned by the restaurants themselves, | 虽然Dorcia之类的人 受到餐馆的认可 |
| 332 | it does create a divided dining experience. | 它确实创造了一种分裂的晚餐体验。 |
| 333 | At the top restaurants, you get a table by paying | 在顶级餐厅,你得到一张桌子 通过支付 |
| 334 | or by having the right expensive credit card. | 或者通过拥有合适的昂贵的信用卡。 |
| 335 | You might get lucky if you're the quickest one to hit refresh when the reservation drops, | 如果你是预订时间减少时最快的 |
| 336 | but probably not at prime time and probably not at all. | 但也许不是在黄金时期 也可能根本不是 |
| 337 | I tried. | 我试过了 |
| 338 | All right, let's try this again. | 好吧,让我们再试一次。 |
| 339 | We got three minutes. | 我们还有三分钟 |
| 340 | This is my fourth day in a row trying to get a reservation at Una Pizza Napolitana, | 这是我连续第4天 试图在Una披萨纳波利塔纳订位 |
| 341 | which is fantastic. | 这太棒了。 |
| 342 | I have been, but that's when they used to take walk-ins. | 我曾经是,但那是他们经常走进来的时候。 |
| 343 | It drops at 9 a.m. on the dot two weeks before. | 两周前早上9点就下降 |
| 344 | And at 9 a.m., we hit refresh. | 早上9点,我们恢复呼吸 |
| 345 | 8.59, 9 a.m., refresh, refresh. | 8时59分,9时,刷新,刷新. |
| 346 | Come on, are you kidding me? | 来吧,你在开玩笑吗? |
| 347 | No, there's no way. | 不,没有办法。 |
| 348 | There's no way. | 法无生法. |
| 349 | Well, now they're all definitely gone. | 现在他们都走了 |
| 350 | It's been like 15 seconds. | 已经15秒了 |
| 351 | A few days ago, I tried this, and when I hit refresh, the times popped up. | 几天前,我尝试了这个, 当我恢复时, 时间突然出现。 |
| 352 | They did. | 没错 |
| 353 | The second I clicked on it and pressed reserve, | 我一点击就按了后备箱 |
| 354 | another pop-up would come up and say, | 又一个弹出 上来说, |
| 355 | we're sorry, that time is no longer available. | 抱歉,时间已经不多了 |
| 356 | So when we talk about hard to get reservations, this is what you're contending with. | 所以,当我们谈论 很难得到保留, 这就是你争论。 |
| 357 | I guess my question is, like, is it bots that are getting these? | 我猜我的问题是,像, 它是bots得到这些? |
| 358 | 是Instinct还是Muse 还是其他AI特工 | |
| 359 | that just snagged it before I was able to even, like, do my little human clicking? | 我还没能用人类的点击就把它塞住了? |
| 360 | Maybe. | 也许 |
| 361 | But I will say, if it is these other AI agents doing it at this point, | 但我会说,如果这是其他的AI特工 这样做的这个时候, |
| 362 | I'm a bit skeptical that there's a surefire way to enforce that from not happening. | 我有点怀疑 有一种必火的方法 来强制它不发生。 |
| 363 | So that's a whole other can of worms. | 这就是另一罐虫子 |
| 364 | I didn't like this. | 我不喜欢这样 |
| 365 | I will not be doing this again. | 我不会再这样做了 |
| 366 | But you could see how someone would get addicted to it. | 但你可以看到 怎么会有人对它上瘾。 |
| 367 | It's almost like gambling in a way. | 有点像赌博 |
| 368 | Hitting refresh, and it's like a slot machine. | 打得清爽点 就像一个插槽机 |
| 369 | So is this where all of New York City dining is headed, | 纽约市所有的餐厅都在这里开着 |
| 370 | where you can't eat at a popular restaurant | 在那里,你不能吃 在流行的餐厅 |
| 371 | unless you're willing to dish out thousands of dollars | 除非你愿意花几千块 |
| 372 | or buy an expensive credit card? | 还是买一张昂贵的信用卡? |
| 373 | Not quite. | 没有 |
| 374 | Remember Cardbone, the Italian celebrity hotspot that we've been using as the example | 记住卡邦,意大利名人热点 我们一直以它为例 |
| 375 | this whole video for one of the hardest tables to get in New York City? | 这整个视频是纽约最难看的节目之一? |
| 376 | Well, I made it my mission for this video to see just how hard it actually is to get a table here. | 我的任务就是让这段录像 了解这里的桌子有多难 |
| 377 | I sent them an email. | 我给他们发了封邮件 |
| 378 | I didn't say I was a YouTuber or try to play any games. | 我没有说我是一个YouTuber 或试图玩任何游戏。 |
| 379 | I just asked for a table. | 我只是问一个桌子。 |
| 380 | And the irony of it all is that I got a table immediately. | 讽刺的是,我马上得到了一张桌子。 |
| 381 | Is it at an off time on a Tuesday in a few weeks? | 几周后周二放假吗? |
| 382 | Yeah, but I'm going. | 是的,但我还是要去。 |
| 383 | All it took was an email. | 只需要一封邮件 |
| 384 | And that's Cardbone. | 这是卡邦。 |
| 385 | At most restaurants in the city, the reality is you don't even need that email. | 在城里的大多数餐馆,现实是 你甚至不需要那封邮件。 |
| 386 | This crazy scarcity is really concentrated to a small slice of New York City restaurants at the top. | 这种疯狂的稀缺 真正集中在一小片 纽约市餐馆的顶端。 |
| 387 | Meanwhile, there are thousands of amazing tables to go around for everyone every single night. | 同时,每晚都有上千张令人惊奇的桌子 给每个人 |
| 388 | Plus, if you're like me, you probably just want to go to the same three neighborhood restaurants like 90% of the time anyway. | 另外,如果你像我一样, 你可能只是想 去同样的三个邻里餐馆 像90%的时间反正。 |
| 389 | Andrew also thinks that more people might be headed that way. | 安德鲁还认为,可能有更多的人朝这个方向前进. |
| 390 | Maybe we're going to be going back to like a craving of having your neighborhood go to spot. | 也许我们要回去 喜欢一个渴望 有你的邻居去现场。 |
| 391 | You know, heard someone say you want to find three places you love, become a regular there. | 你知道,听到有人说 你想找到三个你爱的地方, 成为一个常客在那里。 |
| 392 | You can always supplement that and go and check the new hot place or go have a new experience. | 你可以随时补充,去检查新的热点地方 或者去有新的经验。 |
| 393 | And you know what? | 你知道吗? |
| 394 | He's right. | 他说得对 |
| 395 | This is my neighborhood dumpling spot. | 这是我的附近饺子点。 |
| 396 | I come here alarmingly often. | 我经常来这里 |
| 397 | They know me. | 他们认识我 |
| 398 | I know them. | 我认识他们。 |
| 399 | And it makes me every bit as happy as pretty much any hundred dollar meal I've ever had. | 这让我快乐的每分每分 每分每秒,我曾经吃过100美元。 |
| 400 | I'm not joking for Andrew. | 我不是在为安德鲁开玩笑 |
| 401 | It goes beyond just finding a good spot for dinner. | 不只是找个好地方吃晚饭 |
| 402 | I view dining also as a civic duty, and I think it adds a lot of texture to our lives as well. | 我将晚餐也视为一项公民义务,我认为它也为我们的生活增加了很多纹理. |
| 403 | The best thing about New York City is the diversity from the place you can't get a reservation to the places you can walk in, sit at the bar, get a table. | 纽约市的最好之处是 从不能预定的地方到可以走进去的地方 坐在酒吧里 得到一张桌子的多样性 |
| 404 | It's all good. | 皆为善根. |
| 405 | And everyone should enjoy it all. | 每个人都应该享受这一切。 |
| 406 | There are so many local restaurants, small businesses that are really, really struggling. | 有很多地方餐馆,小生意 都在挣扎。 |
| 407 | So many of these restaurants are mom and pop, family owned, you know, local entrepreneurs who really took a chance. | 这些餐馆中有很多是妈妈和爸爸, 家庭拥有,你知道, 当地的企业家, 他们真的抓住了机会。 |
| 408 | And it is so important to support them because, yes, they're part of the economic foundation, creating jobs, tax revenue. | 支持他们是如此重要, 因为,是的,他们是经济基础的一部分, 创造就业,税收。 |
| 409 | But they're also part of that social and cultural fabric that make New York City so, so special. | 但他们也是使纽约变得如此特别的社会和文化结构的一部分。 |
| 410 | And New York, we're so fortunate that we can be a home for all of them. | 纽约,我们非常幸运,我们可以成为所有他们的家。 |
| 411 | So go check out some of these other places that maybe aren't, you know, on every influencer's list or top 10 list, because they'll really appreciate it and you'll have a great experience. | 所以去查查其他那些地方 也许不是,你知道, 在每个影响者的名单或前十名, 因为他们会非常欣赏它,你会有一个伟大的经验。 |
| 412 | So back to where we started. | 所以回到我们开始的地方。 |
| 413 | How did getting a table at the most popular restaurants become the Hunger Games? | 如何在最受欢迎的餐馆买餐桌 成为饥饿游戏? |
| 414 | Well, the reservation apps made it really easy to book. | 嗯,预定的应用程序 使它非常容易预订。 |
| 415 | The scalpers then seized on that opportunity. | 头皮手抓住了这个机会。 |
| 416 | That was banned, but in its place rose credit card companies and apps like Dorcia that gave certain people a head start. | 这被禁止了, 但换句话说,信用卡公司 和应用程序像多尔西亚 给某些人一个头条。 |
| 417 | But that's just a few dozen restaurants. | 但那只是几十家餐厅 |
| 418 | Almost everywhere else, the door is wide open. | 几乎其他任何地方,门都是宽的. |
| 419 | Question for you, would you set a 9 a.m. alarm to fight bots for a table at Carbone? | 问你,你会设置一个上午9点的警报 与bots争夺在Carbone的桌子? |
| 420 | Or are you perfectly happy with your neighborhood spot who already knows your order? | 还是你完全满意你的邻居位置 谁已经知道你的命令? |
| 421 | Let me know. | 告诉我 |
| 422 | Subscribe if you enjoyed this video. | 如果你喜欢这段视频,请订阅 |
| 423 | Let me know what phenomenon you want me to explore next. | 让我知道接下来你要我探索什么现象 |
| 424 | And until next time, turtle out. | 直到下一次,乌龟出来。 |
| 425 | And I'll let you know in a few weeks how Carbone is. | 几周后我会告诉你卡波尔怎么样了 |
| 426 | It's coming. | 来了 |
| 427 | I'm going after this video comes out, but I'll make like a short form follow up. | 我等这段视频出来之后再去 但我会做一个简短的跟踪 |
| 428 | Subscribe so you don't miss that. | 订户让你不要错过 |
| 429 | Okay. | 摆 |
| 430 | Peace. | 安静 |
| 431 | Fat calve. | 肥小牛(原变种). |
| 432 | My favorite thing in the world. | 我最喜欢的东西在世界上。 |
| 433 | 23. | 23. 联合国 |
| 434 | Incredulous is the note I have. | 我那张纸条太伤人了 |
| 435 | 21. | 21岁 |
| 436 | I say that every single time. | 我每次都这么说 |
| 437 | Iridosaclitis. | 虹膜炎 |
| 438 | Okay. | 摆 |
| 439 | Bless you. | 赐福于汝. |
| 440 | Oh. | 瓳 |
| 441 | Oh my god, tiny little wieners. | 哦,我的上帝,小鸡鸡。 |
| 442 | Oh, real quick. | 哦,真的快点。 |
| 443 | Sorry. | 对不起 |
| 444 | That's my look. | 这是我的表情。 |
| 445 | Yeah, see where that might be. | 是啊,看看那里可能是什么样。 |
| 446 | Are you filming? | 你在拍戏吗? |
| 447 | Now. | 现在 |
| 448 | You are. | 没错 |
| 449 | Oh. | 瓳 |
| 450 | Oh, hello. | 哦,哈罗。 |
| 451 | Sweet. | 可爱 |
| 452 | Big guy. | 大个子 |
| 453 | So much noise. | 这么多的噪音。 |
| 454 | Meat dorsia. | 肉多尔西亚. |
| 455 | It sounded like a calve. | 听起来像小牛 |
| 456 | Damn. | 该死 |
| 457 | Sorry. | 对不起 |
| 458 | Okay. | 摆 |
| 459 | Okay, nice. | 好吧,不错。 |
| 460 | Also, guys, the cilantro stream. | 而且,伙计们, 香肠流。 |
| 461 | It's really, really good pizza. | 这是真的,真的很好比萨。 |
| 462 | You can just call ahead and then go pick it out. | 你可以先打个电话 然后去挑 |
| 463 | That's what we do. | 这就是我们要做的。 |
| 464 | Pro tip. | 专业小费。 |
| 465 | As long as we can still film here. | 只要我们还能在这里拍摄 |
| 466 | That's such a meme of myself. | 这真是我的美感 |
| 467 | Thank you. | 谢谢 |
| 468 | Oh my god. | 天呐 |
| 469 | All in a day's work. | 一日一切业. |
| 470 | I'm hungry. | 我饿了。 |
| 471 | All that time talking about food. | 所有的时间谈论食物。 |
| 472 | Should we eat? | 要吃饭吗? |
| 473 | Okay, that's it for this. | 好了,就这样了。 |
| 474 | Cut. | 切开。 |
该视频共有字幕 475 条。解锁更多字幕为会员功能，请移动到 价格
P3 · 【全英Vlog】Vol.113｜一张餐桌，被炒到1050美元 p03 原声无字幕 (P3)
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | This is Carbone, one of New York City's hottest restaurants, | 这是Carbone 纽约市最热门的餐馆之一 |
| 0:03 | and trying to get a reservation here is like competing in the Hunger Games. | 试图在这里订位 就像在饥饿游戏中竞争 |
| 0:07 | Now, it's always been difficult to get a top tier reservation, | 现在,总是很难 得到最高一级预订, |
| 0:10 | but it's arguably harder now than ever before. | 但是现在比以前更难 |
| 0:13 | There are professional line sitters who get paid to stand in line for hours | 有专业的排队选手 领工资站队数小时 |
| 0:17 | at hot, walk-in only pizzerias. | 在炎热,步行进入 只有比萨饼。 |
| 0:20 | Bots snag reservations the millisecond that they go live, | Botssnag保留了毫秒 他们去直播, |
| 0:23 | much faster than any human could. | 比任何人类都快得多 |
| 0:25 | And some people pay $25,000 per year to get first access to the hottest tables. | 而有些人每年要支付25,000美元才能第一次进入最热的桌子. |
| 0:31 | And at the center of this circus are the reservation apps like Rezzy | 而在这个马戏团的中心是 保留应用像雷兹 |
展开字幕全文（470 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | This is Carbone, one of New York City's hottest restaurants, | 这是Carbone 纽约市最热门的餐馆之一 |
| 2 | and trying to get a reservation here is like competing in the Hunger Games. | 试图在这里订位 就像在饥饿游戏中竞争 |
| 3 | Now, it's always been difficult to get a top tier reservation, | 现在,总是很难 得到最高一级预订, |
| 4 | but it's arguably harder now than ever before. | 但是现在比以前更难 |
| 5 | There are professional line sitters who get paid to stand in line for hours | 有专业的排队选手 领工资站队数小时 |
| 6 | at hot, walk-in only pizzerias. | 在炎热,步行进入 只有比萨饼。 |
| 7 | Bots snag reservations the millisecond that they go live, | Botssnag保留了毫秒 他们去直播, |
| 8 | much faster than any human could. | 比任何人类都快得多 |
| 9 | And some people pay $25,000 per year to get first access to the hottest tables. | 而有些人每年要支付25,000美元才能第一次进入最热的桌子. |
| 10 | And at the center of this circus are the reservation apps like Rezzy | 而在这个马戏团的中心是 保留应用像雷兹 |
| 11 | and OpenTable that were supposed to make booking easier. | 和OpenTable, 本来应该让订房更容易。 |
| 12 | So how did eating dinner get so competitive? | 那晚餐怎么这么有竞争力? |
| 13 | Because believe me, this is not just a little game that a few rich people and foodies play. | 因为相信我 这不仅仅是几个有钱人和美食家玩的小游戏 |
| 14 | There is a much bigger story here. | 这里有一个更大的故事。 |
| 15 | And in this video, we'll go through all of it. | 在这段视频中,我们将通过所有的内容。 |
| 16 | How a tool meant to democratize dining actually made it a lot more exclusive. | 餐饮民主化的本意 使餐饮更加独占 |
| 17 | Who's winning and losing from the system and what it means for the future of dining. | 谁从系统中得失,对吃饭的未来意味着什么. |
| 18 | And as a personal experiment, I'm going to see if I can get a table at Carbone. | 作为个人的实验,我要看看能不能在卡波尔买张桌子。 |
| 19 | Watch till the end to see if I can pull it off. | 看着到最后看看我能不能成功 |
| 20 | Now, let's get into it. | 现在,让我们开始吧。 |
| 21 | Before the reservation apps came on the scene, | 在预定的应用程序出现之前 |
| 22 | popular tables went to regulars and insiders. | 流行的桌子是经常和内幕的 |
| 23 | It was customary back then to make homies with the matrigy or the manager | 当时习惯是跟男方或经理做伴 |
| 24 | and tip well so that they would want to have you back, play the game a little bit. | 和小费好让他们想 有你回来,玩游戏一点点。 |
| 25 | In Why You Can't Get a Reservation by Adam Isco, | 亚当・伊斯科为啥不能订位 |
| 26 | a fantastic article in the New Yorker that spurred my inspiration to make this video in the first place, | 《纽约客》的一篇文章 激发了我制作这段视频的灵感 |
| 27 | Isco talks to Michael Cechy-Azelina, | 伊斯科和迈克尔·塞希-阿泽琳娜谈过 |
| 28 | a New York City restaurant owner who worked as a maitre d' in the 80s and 90s. | a 纽约市餐厅老板,曾在80年代和90年代担任女佣。 |
| 29 | As he put it, you damn well knew every customer. | 他说,你认识每个客户 |
| 30 | If a regular or a celebrity showed up without a reservation, | 如果经常或名人无保留地出现 |
| 31 | he would usually try to find a way to squeeze them in. | 他通常会想办法挤进去 |
| 32 | And one night back then, here at the River Cafe in Brooklyn, | 在布鲁克林的河畔咖啡馆 |
| 33 | a man slipped him $600 for a table. | 一个男人给他滑了600元的桌子。 |
| 34 | He said he could tell what the bills were by the feel. | 他说他能分辨出账单是什么 |
| 35 | Tens and twenties were worn and hundreds were crisp. | 穿了十两二十件 和几百件 |
| 36 | Mobster type shit. | 摩托类狗屎。 |
| 37 | To get the restaurant side of all this, I chatted with Andrew Ritchie. | 为了让餐厅参与这一切 我和安德鲁·里奇谈过了 |
| 38 | He runs the NYC Hospitality Alliance, | 他经营纽约市招待联盟 |
| 39 | which represents thousands of restaurants and bars across the city, | 代表着全市上千家餐馆和酒吧 |
| 40 | so he has seen every side of this. | 故他看见这一切的每个方面。 |
| 41 | I asked him about the $600 story. | 我问他600美元的故事 |
| 42 | I read some accounts of people that would slip the maitre d' $600 to get a table. | 我读了一些人的故事, 会滑出600元的佣金来买桌子。 |
| 43 | It felt very almost mobster in a way, which I kind of love reading about those stories. | 我很喜欢读那些故事。 |
| 44 | Yeah, I mean, it was popping. | 是啊,我的意思是,这是跳跃。 |
| 45 | You'd walk in, you know, and you had money over. | 你会走进来,你知道, 你有钱过来。 |
| 46 | You know, those tried and true and old-school ways things work, | 你知道,那些尝试和真实 和老式学校的方式 事情的工作, |
| 47 | they still happen, but now they happen in the digital world. | 它们仍然发生, 但现在它们发生在数字世界。 |
| 48 | So exclusivity isn't new. | 所以,独占性不是新的。 |
| 49 | It just used to be handled in a more analog way. | 它以前是比较模拟的 |
| 50 | As for everywhere else, the places where you didn't need $600 to get into, | 至于其他任何地方 你不需要600美元进入的地方 |
| 51 | dining culture was built around walk-ins and spontaneity. | 餐饮文化围绕走进和自发性构建. |
| 52 | Neighborhood locals popping in, | 附近当地人涌现, |
| 53 | people trying a new spot because they happened to walk by. | 人们尝试一个新的地点 因为他们碰巧走过。 |
| 54 | There was an understanding that at busier spots, | 据了解 在更繁忙的地方 |
| 55 | you might have to wait 20 minutes, but you'll get seated eventually. | 你可能得等20分钟 但你最终会坐下的 |
| 56 | This walk-in culture was great for diners, | 这种走进来的文化对餐厅来说是很棒的 |
| 57 | but for restaurants, it was a gamble every single night. | 但对于餐馆来说 每晚都是一场赌博 |
| 58 | They never knew how many people were going to walk in the door that night, | 他们不知道那晚有多少人会走进门 |
| 59 | how much food to order, or how many servers to have on staff. | 要订购多少食物, 或有多少服务器在工作人员。 |
| 60 | So when reservation apps came along promising to make that predictable, | 所以当预定的应用程序出现 保证使这种预测, |
| 61 | restaurants jumped at the opportunity. | 餐馆跳跃的机会。 |
| 62 | OpenTable was founded in 1998 and for years dominated online reservations. | OpenTable成立于1998年,多年来以网络预订为主. |
| 63 | But by the early 2010s, most restaurants saw OpenTable as the sort of outdated | 但到了2010年代初,大多数餐厅都认为OpenTable是过时的 |
| 64 | unk with really basic functionality and not so great customer service. | unk具有真正的基本功能 而不是那么伟大的客户服务。 |
| 65 | Along comes Rezzy in 2014, the cool new kid on the block with more modern software, | 随着2014年雷兹的到来 街区上那个有更现代软件的酷孩子 |
| 66 | and they start cleaning up with their roster of high-end restaurants, | 他们开始清理他们的高档餐厅名册, |
| 67 | specifically targeting hot ones here in New York City. | 特别针对纽约的辣妹 |
| 68 | And even though OpenTable still has more market share, Rezzy generally has more cultural cachet. | 而尽管OpenTable仍然拥有更多的市场份额,但雷兹一般拥有更多的文化缓存. |
| 69 | 现在,除了分歧之外,OpenTable和Rezzy都成立 | |
| 70 | to solve real logistical problems for both the restaurants and diners. | 解决餐厅和餐厅的后勤问题 |
| 71 | It was great for consumers. | 这对消费者来说是很棒的。 |
| 72 | You can go online, search a lot of different restaurants, | 你可以上网搜索很多不同的餐厅 |
| 73 | book your reservation, you know, you wouldn't have to call. | 订订房,你知道, 你不必打电话。 |
| 74 | I think it was just a convenience for both the consumer as well as for the restaurant. | 我想这对消费者和餐厅都是方便的。 |
| 75 | And then as people would want to take, you know, notes on their best guests, | 然后当人们想要,你知道, 记录他们最好的客人, |
| 76 | what kind of wine do you like to drink? | 你喜欢哪种酒? |
| 77 | Where do you sit? | 汝坐甚么处. |
| 78 | When is your birthday? | 你什么时候生日? |
| 79 | This was a way to take a lot of those manual notes, digitize them, and basically run your | 这是一种方法 取了很多的手动笔记, 数字化, 基本上运行你的 |
| 80 | business in a more modern day, a more efficient way. | 在一个更现代的一天里,一个更有效率的方法。 |
| 81 | Online reservations also helped restaurants anticipate how many people were going to show | 网上预订也帮助餐馆预测有多少人会显示 |
| 82 | up on any given night, manage no shows, order the right amount of food, | 在任何特定夜晚,管理 不显示,订购正确的数量的食物, |
| 83 | and hire the right amount of staff to meet their demand. | 并雇用适当数量的工作人员来满足他们的需求。 |
| 84 | Huge problem solved. | 大问题解决了。 |
| 85 | And like Andrew said, as a consumer, you could now book from your couch at any time, | 正如安德鲁所说,作为一个消费者, 你可以随时从你的沙发预订, |
| 86 | eating chips off your chest at midnight if you want, | 如果你想在午夜吃下你胸前的薯片的话 |
| 87 | instead of calling during business hours and getting put on hold. | 而不是在工作时间打电话 和被搁置。 |
| 88 | Tourists could now plan ahead. | 游客现在可以提前计划了。 |
| 89 | You could browse dozens of restaurants at one time to see who had availability. | 你可以一次浏览几十家餐厅 看看谁有空 |
| 90 | So, popular tables now went to whoever was fastest to hit refresh | 所以,现在流行的桌子去 谁是最快的打击刷新 |
| 91 | when the reservations dropped. | 当保留被取消时 |
| 92 | In theory, that's a lot more democratic than those tables going to whoever could afford | 理论上来说,比起那些桌子 给谁买得起的,那更民主 |
| 93 | slip them H or D, little something something. | 把他们的H或D, 小东西。 |
| 94 | But in practice, these apps created a whole new kind of problem. | 但实际上,这些应用造成了全新的问题。 |
| 95 | Enter third-party reservation resale sites. | 进入第三方预订转售站点. |
| 96 | These sites work by having bots snatch up reservations the millisecond that they go live, | 这些网站的工作方式是 抢走他们去生活的毫秒时间 |
| 97 | way faster than any human could hit refresh, and reselling them for a high markup. | 以比任何人类都快的速度 将它们转售给高标价 |
| 98 | A few years ago, there were basically these marketplaces that helped facilitate a whole | 几年前,基本上这些市场 有助于整个 |
| 99 | of unlawfully or unauthorized scouting of reservations. | 非法或未经授权的搜查保留地。 |
| 100 | You also had bots, which could act much faster than people, | 你还有大块头,可以比人快很多 |
| 101 | to scoop up these reservations as soon as they go online, | 只要这些订房一上线 |
| 102 | and then have a marketplace where millions of people know where to go | 然后有一个市场 数百万人知道去哪里 |
| 103 | to bid up the price of reservations. | 要求提高预订价格。 |
| 104 | So, how much money are we talking? | 那么,我们谈多少钱? |
| 105 | In that same New Yorker article, Adam Isco talked to a college student | 在同一篇纽约客的文章中,亚当·伊斯科和一个大学生交谈 |
| 106 | who was reselling reservations on one of the biggest of these sites, | 在其中最大的一个网站转售订房, |
| 107 | Appointment Trader. | 任用商人. |
| 108 | His recent sales included a lunch table at Maison Clo, | 他最近的销量包括麦森克洛的午餐桌, |
| 109 | a French restaurant in Soho, for $855, | 索霍的一家法式餐厅,855美元。 |
| 110 | and a dinner reservation at Carbone, an A-lister Italian restaurant in Greenwich Village, | 在格林威治村的一家意大利餐馆 卡博尔订了晚餐 |
| 111 | for $1,050. | 1 050美元 (中文(简体) ). |
| 112 | Mind you, that doesn't include the meal that you pay for. | 提醒你,那不包括你付的那顿饭 |
| 113 | That is just to get the table. | 那只是为了得到桌子。 |
| 114 | That college student made $70,000 in a year doing this, | 那大学生一年赚了七万元 |
| 115 | and he didn't even live in New York. | 他甚至没有住在纽约。 |
| 116 | The outcome of all of this? | 这一切的结果? |
| 117 | At certain restaurants, dining went from difficult to flat-out inaccessible, | 在某些餐厅, 餐饮从困难到平地无法进入, |
| 118 | unless you could drop hundreds, if not a thousand plus, just to get in the door. | 除非你能掉上百,如果不是一千加, 只是为了进门。 |
| 119 | But this didn't only cause issues for diners who could no longer secure reservations. | 但这不仅给餐厅带来问题 他们不再能预订。 |
| 120 | The restaurants hated it too. | 餐厅也讨厌它。 |
| 121 | What would also happen is you'd sometimes book these reservations, | 也会发生的是 你有时会订这些预定, |
| 122 | a bot or a person, they wouldn't be sold and would be a no-show, | 机器人或人, 他们不会被出售 并且将是一个不显示, |
| 123 | and the table would then sit empty. | 然后桌子就空着坐着 |
| 124 | So the restaurant would lose out on hundreds of dollars, | 这样餐厅就会损失数百美元 |
| 125 | the workers would lose out on their tips, | 工人们在他们的小费上亏折, |
| 126 | and the general public would be rightfully unhappy | 公众会不高兴的 |
| 127 | because that means that a restaurant they want to go to has a table sitting there empty. | 因为这意味着他们想去的餐厅 空着桌子坐着 |
| 128 | For example, Coat, a Michelin star Korean steakhouse in Flatiron, | 例如,在弗拉蒂龙的米其林明星韩国牛排屋, |
| 129 | said that it was losing a quarter of its reservation | 说它失去了四分之一的保留 |
| 130 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}然后就从不卖了 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}我从不卖 | |
| 131 | And so restaurant, their tables or their inventory, | 所以餐厅,他们的桌子或他们的库存, |
| 132 | they should be able to control it how they like, | 他们应该能够控制它 他们喜欢什么, |
| 133 | not be at the whims of some random person profiting off their restaurant. | 而不是随心所欲 某个随机的人 从他们的餐厅获利。 |
| 134 | They have no idea who they are. | 他们不知道自己是谁 |
| 135 | Absolutely. | 当然 |
| 136 | Cannot agree more. | 无可奉告 |
| 137 | So in December 2024, New York Governor Kathy Hochul signed into law | 因此,2024年12月,纽约州长凯西·霍胡尔签署成为法律 |
| 138 | the Restaurant Reservation Anti-Piracy Act, mouthful, | 《餐馆保留禁毒法》 口口声说 |
| 139 | which banned third-party apps in New York unless they had the written approval from the restaurant. | 纽约禁止第三方应用 除非他们得到餐厅的书面批准 |
| 140 | And Hochul didn't hold back. | 和霍丘尔没有阻拦。 |
| 141 | In her words, | 用她的话 |
| 142 | we're putting an end to the predatory black market for restaurant reservations, | 我们正在结束 掠夺性黑市的餐厅预订, |
| 143 | protecting consumers and businesses | 保护消费者和企业 |
| 144 | and giving everyone a chance to get a seat at the dinner table. | 并给大家一个机会 在餐桌上坐。 |
| 145 | Mic drop. | 米克掉下来。 |
| 146 | She went on, | 她继续说 |
| 147 | New York is home to some of the best restaurants in the world | 纽约是世界上最好的餐馆之一 |
| 148 | and whether you're returning to your favorite local spot | 你是否要回到你最喜欢的地方 |
| 149 | or trying out the latest in fine dining, you deserve a fair system. | 或尝试最新 的精品餐, 你应该得到一个公平的系统。 |
| 150 | Almost two years later, I asked Andrew if the law has worked. | 两年后,我问安德鲁法律是否有效。 |
| 151 | We've heard from a lot of restaurants that it did work, | 我们从很多餐馆听说它确实有效, |
| 152 | but there are still problems | 但还有问题 |
| 153 | because there are only like two or three main marketplaces. | 因为只有两三个主要市场 |
| 154 | The law itself was able to push them out of the business, | 法律本身能够将他们赶出企业 |
| 155 | but now things continue to evolve. | 但是现在事情在继续演变 |
| 156 | You know, there's a lot of demand, so people are going to be creative. | 要知道,需求很大,所以人们会有所创造. |
| 157 | People are still booking up reservations, | 人们还在预订订位 |
| 158 | but maybe instead of going to a big popular marketplace, | 但也许不是去大市场 |
| 159 | they're doing it on the side in a WhatsApp group. | 他们正在WhatsApp组里做这个 |
| 160 | And then I've recently heard that people are using AI agents. | 我最近听说有人在使用人工智能特工 |
| 161 | I'm not surprised. | 我并不惊讶。 |
| 162 | Book them up too, which is a whole other philosophical issue to start thinking through. | 把它们订下来,这是另一个哲学问题 开始思考。 |
| 163 | So with the stroke of a pen, scalpers were banned | 因此,随着笔的中风, 头皮者被禁止 |
| 164 | and forever after that, getting a reservation became totally democratic and fair. | 在那之后,获得保留就变得完全民主、公平。 |
| 165 | Just kidding. | 开玩笑的 |
| 166 | We know that there's way too much money at stake here, | 我们知道这里有太多的赌注 |
| 167 | but it raises the question, | 但它提出了问题, |
| 168 | if it's not the scalpers making money off of these tables anymore, who is? | 如果不是头皮匠从这些桌子上赚钱了 那是谁? |
| 169 | After 47 failed attempts at a Saturday 8 p.m. table at Carbone, | 在周六晚上8点 在卡博尔的一张桌子上47次尝试失败后 |
| 170 | I did what any reasonable person would do. | 我做了任何理智的人会做的事 |
| 171 | I made a spreadsheet. | 我做了电子表格。 |
| 172 | 68 of the city's most wanted tables. | 市内最通缉犯的68人. |
| 173 | When they drop, how far out, and which res app they use. | 当他们下降, 有多远, 以及他们使用什么样的应用。 |
| 174 | Then I handed it to today's sponsor, GenSpark. | 然后我把它交给了今天的赞助商GenSpark. |
| 175 | In AI Sheets, I asked GenSpark to clean this up | 在AI工作表中,我要求GenSpark清理这个 |
| 176 | and break it down by platform, drop time, and how far out you have to book. | 并按平台拆解,滴滴时间, 和多远你必须预订。 |
| 177 | Here's what came back. | 接下来是回来的 |
| 178 | Three fourths are on resi, a third drop at exactly midnight, | 四分之三是在Resi上 午夜时分第三滴 |
| 179 | and more than a third open 27 plus days out. | 超过三分之一的营业时间 超过27天 |
| 180 | So if you're planning a week ahead, you're done. | 所以,如果你计划 提前一周,你结束了。 |
| 181 | Then AI Slides turned it into a deck, the NYC reservation cheat sheet. | 之后AI Slips将其变成甲板,即NYC预留作弊单. |
| 182 | Okay, this was a demo, but I do the same thing with my business. | 好吧,这是一个演示, 但我做同样的事情我的生意。 |
| 183 | My revenue tracking lives in a spreadsheet, | 我的收入追踪 生活在一个电子表格, |
| 184 | and then Sheets to Slides is how I can create a year-end recap | 然后工作表到幻灯片 就是我如何创建年终重写 |
| 185 | without losing several hours. | 没有损失几个小时。 |
| 186 | And I didn't hit a rate limit halfway through. | 半途而废 |
| 187 | GenSpark also just got up to 20 times more productive at the same price here. | GenSpark也以同样的价格提高了20倍的产量。 |
| 188 | Quick stuff like this runs on the free quota, and for bigger projects, | 像这样的快速 运行在免费配额, 对于更大的项目, |
| 189 | you can switch to ultra mode with your own credits. | 您可以使用自己的信用值切换到超模式。 |
| 190 | And the free quota refills every week automatically, | 免费配额每周自动补满, |
| 191 | so you're not burning through credits on everyday tasks. | 所以你不会在日常工作上浪费钱 |
| 192 | It also does docs, images, music, and more with all the top models in one place. | 它也做文件,图像,音乐, 更多与所有顶级模型在一个地方。 |
| 193 | So click the link in my description to try GenSpark with free credits. | 点击我描述中的链接, 用免费的信用来尝试 GenSpark 。 |
| 194 | Now back to it. | 现在回到它。 |
| 195 | So Rezzy, that cool new kid on the block who came on the scene in 2014, | 瑞兹,那个在2014年来到现场的帅哥 |
| 196 | five years later, they were bought by American Express. | 5年后,他们被美国运通收购. |
| 197 | Five years after that, Amex bought another reservation platform, Talk, for $400 million. | 5年后,Amex又以4亿美元收购了另一个预定平台Talk. |
| 198 | In The New Yorker, Rezzy's CEO Pablo Rivera said that with a premium Amex card, | 在"纽约客"中,雷兹的首席执行官巴勃罗·里维拉(英语:Pablo Rivera)说,用一张溢价的Amex卡, |
| 199 | you will get a Rezzy notification before other people do. | 你会在别人之前收到雷兹通知 |
| 200 | These reservation platforms are a key part of how Amex locks in high-end Russian credit cards. | 这些预定平台是Amex如何锁定高端俄罗斯信用卡的关键部分. |
| 201 | It's sort of a self-feeding loop. | 这是一种自我喂养循环。 |
| 202 | Amex wants big spenders to stay loyal to its card. | Amex希望大开支者忠于其名片. |
| 203 | Restaurants want those same big spenders to dine with them. | 餐厅希望那些大块头 和他们一起吃饭。 |
| 204 | So plenty of restaurants are happy to hold some of its tables for premium Amex card holders, | 所以很多餐厅都乐于为阿姆克斯卡片持有者保留一些桌子 |
| 205 | which makes the card more valuable since you're getting these dining perks, | 使卡片更有价值 自从你得到了这些餐具, |
| 206 | which brings in more big spenders. | 这带来了更多的大开支者。 |
| 207 | So it's this ecosystem that sort of feeds itself. | 所以正是这个生态系统 养活自己。 |
| 208 | 和OpenTable, unk, 他们应该如何竞争呢? | |
| 209 | OpenTable's CEO, Debbie Sue, told Elizabeth Dunn in this great Grub Street article, | OpenTable的首席执行官Debbie Sue在这部伟大的Grub街的文章中告诉伊丽莎白·邓恩, |
| 210 | it wasn't a level playing field. | 这不是一个公平的竞争环境。 |
| 211 | You had Amex paying restaurants for holding back tables at prime time. | 你让Amex在黄金时段给餐馆买单 |
| 212 | So OpenTable got a credit card partner of its own, Visa. | 所以OpenTable得到了自己的信用卡合伙人Visa. |
| 213 | Now, restaurants on OpenTable set aside some of their reservations | 现在,OpenTable上的餐馆 放弃了他们的一些预订 |
| 214 | for Visa infinite card holders, the same way that Rezzy restaurants do for Amex. | 对于签证无限卡持有者, 同样的方式雷兹餐厅为Amex。 |
| 215 | Visa的钱给了OpenTable一大笔钱 以赢回餐馆 | |
| 216 | Nobody will say exactly how much, but that same article | 除了那篇文章 没人会说多少 |
| 217 | reported rumors of offers close to $1 million for a single restaurant group to switch. | 有传言说,一个餐厅集团要调换将近100万美元 |
| 218 | And it goes beyond the booking apps. | 它超越了预定应用。 |
| 219 | The Infatuation, a very popular website that recommends restaurants | 迷恋,一个很受欢迎的 推荐餐馆的网站 |
| 220 | and has a category called C and B scene, is owned by JP Morgan Chase. | 并且有一个叫做C和B场景的类别,由JP摩根大通拥有. |
| 221 | And if you have a Chase Sapphire Reserve card, which runs on Visa, | 如果你有一个大通蓝宝石储备卡, 它运行在Visa, |
| 222 | you get early access to prime time tables that are on OpenTable | 您可以提前访问 OpenTable 上的质时表 |
| 223 | {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}在迷恋所帮助的餐厅里 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}我 | |
| 224 | So let's back up for a second because there are so many different players here. | 所以,让我们备份一下 因为有很多不同的玩家在这里。 |
| 225 | The reservation app war in a nutshell. | 保留地开战了 |
| 226 | 你一边是Amex和Rezzy 然后另一边是Chase和Visa 还有OpenTable | |
| 227 | For the average diner, the outcome of this dynamic | 对于普通餐厅来说,这个动态的结果 |
| 228 | honestly isn't all that different from the scalping era. | 老实说,和头皮时代没什么不同 |
| 229 | Except now, instead of having someone pay a resale site hundreds of dollars to swipe a table, | 除了现在, 而不是有人支付转售地点 数百美元刷桌子, |
| 230 | it's now the top card holders that are getting first dibs. | 现在最顶级的卡片持有者 正在获得第一级。 |
| 231 | Either way, those tables are off limits to everyone else. | 无论哪种方式,这些桌子是禁止任何人进入的。 |
| 232 | The key difference is that the restaurants actually choose these partnerships | 关键区别在于餐厅实际上选择了这些伙伴关系 |
| 233 | with the reservation platforms and they profit from it. | 和预定平台 他们从中获益。 |
| 234 | The scalpers, on the other hand, acted independently. | 另一方面,头皮手是独立行动的。 |
| 235 | And when their tables didn't resell, the restaurants lost money. | 而当他们的餐桌没有转售时,餐馆就失去了钱. |
| 236 | When they're partnering with these different reservation platforms, | 当他们与这些不同的预订平台合作时, |
| 237 | credit card companies, you know, at least they are making the decision in many cases | 信用卡公司,你知道,至少 他们的决定在许多情况下 |
| 238 | whether or not they want to participate, how many seats they want to allocate. | 无论他们是否希望参与,他们希望分配多少席位。 |
| 239 | They may want to nurture those relationships because they're bringing them a lot of diners. | 他们可能想要培育这些关系 因为他们给他们带来了很多餐厅。 |
| 240 | Maybe they're bringing them big spenders. | 也许他们带了大钱 |
| 241 | So who's really winning here? | 那么,谁才是真正的赢家? |
| 242 | It's the reservation platforms, the card companies behind them, | 是预定平台 后面的卡片公司 |
| 243 | and the hottest restaurants who now get paid to hold tables that they used to just fill for free. | 和最热的餐馆 他们现在得到工资 持有桌子 他们只是填写 免费。 |
| 244 | And if you have the right credit card in your wallet, you have Head Start. | 如果你的钱包里有正确的信用卡, 你就可以开始。 |
| 245 | There is one more player making a killing that we have not talked about yet. | 还有一个玩家在杀人 我们还没讨论过 |
| 246 | There are some res apps that skip the whole card partnership entirely | 有些软件完全跳过全卡合作 |
| 247 | and allow you to pay for a table outright legally. | 并允许你合法地支付一张桌子。 |
| 248 | I'll explain. | 我会解释的 |
| 249 | This is where we've been headed, the logical endpoint of the pay to play system. | 这就是我们一直前往的地方 工资的逻辑终点 |
| 250 | Meet Dorcia, a members-only reservation app named after the restaurant and American Psycho | 见见Dorcia 一个只保留会员的应用 以餐厅和美国精神科的名字命名 |
| 251 | where no one can get a reservation. | 在那里,没有人可以得到保留。 |
| 252 | Dorcia, how impressive. | 多西亚,多么令人印象深刻。 |
| 253 | How on earth did you get a reservation there? | 你怎么会在那里订位? |
| 254 | Lucky, I guess. | 幸运吧 |
| 255 | We should have gone to Dorcia. | 我们应该去多西亚 |
| 256 | I could have gotten us a table. | 我本可以给我们买张桌子的 |
| 257 | Uh, Dorcia, yes? | 嗯,多西亚,是吗? |
| 258 | Yeah, can you take two tonight at, let's say, nine o'clock? | 是的,你今晚能吃两杯吗? |
| 259 | We're totally booked. | 我们完全预订。 |
| 260 | That's great. | 赞曰. |
| 261 | No, I said we are totally booked. | 不,我说我们完全预订。 |
| 262 | Two at nine? | 两个9点? |
| 263 | Perfect. | 不错 |
| 264 | Dorcia, Friday night, how do you swing that? | 多西亚,星期五晚上,你怎么摆弄? |
| 265 | Let's see Paul Allen's card. | 看看保罗·艾伦的名片 |
| 266 | It's a good name. | 名之为善. |
| 267 | You apply to join and if you're accepted, | 你申请加入 如果你被接受 |
| 268 | Memberships run from $200 up to $25,000 per year for the top tier. | 最高层的成员每年从200美元到25 000美元不等。 |
| 269 | And this is just to have access to the best tables. | 这只是为了能进入最好的桌子。 |
| 270 | To actually book them, you have to prepay a minimum spend. | 要订票,必须预付最低开支。 |
| 271 | A Saturday night table at Carbone ran $1,000 upfront. | 在卡波尔的一个周六晚宴 跑前1000美元。 |
| 272 | I did some poking around. | 我查过了 |
| 273 | Their app homepage says, | 他们的应用程序主页说, |
| 274 | unlock the most desirable tables and invite only events. | 打开最理想的表格, 只邀请活动 。 |
| 275 | Impossible tables. | 不可能的表格。 |
| 276 | Well, impossible for everyone else. | 对其他人来说都不可能 |
| 277 | But unlike the scalping websites, it's totally legal. | 但与头皮网站不同的是,它完全合法. |
| 278 | The restaurants partner with Dorcia directly and in return, | 餐馆直接和多西亚搭档 作为回报 |
| 279 | get guaranteed high spenders and no no-shows. | 得到保证的高支出者 不亮相。 |
| 280 | There are some companies that have popped up that sell reservations | 有一些公司 已经出现了出售预订 |
| 281 | like a marketplace at a premium, | 像一个市场 溢价, |
| 282 | but they have a direct relationship with the restaurants. | 但是他们和餐厅有直接的关系 |
| 283 | As long as a business is able to control their inventory and make those decisions, | 只要一个企业能够控制其库存并作出这些决定, |
| 284 | that's really what we care about. | 这才是我们真正关心的 |
| 285 | Fair play, but now in return for the access that you get | 公平竞争,但现在作为回报 你得到的访问 |
| 286 | for one of these pay-to-play memberships, they get your data. | 对于其中的一位会员, 他们得到你的数据。 |
| 287 | To even apply to Dorcia, you let them scan your contacts, | 你让他们扫描你的联系人 |
| 288 | you share your employer, your job title, your Instagram handle, and your LinkedIn. | 您分享您的雇主,您的职称, 您的Instagram 手柄, 以及您的链接。 |
| 289 | Basically, as Adam Isco put it in The New Yorker, | 基本上,正如亚当·伊斯科在《纽约客》里所说, |
| 290 | Dorcia is trying to figure out if you are the kind of person who will shell out. | Dorcia在想,你是不是那种会被打倒的人 |
| 291 | To be fair, restaurants have always kept notes on their guests. | 公平地说,餐馆总是把笔记放在客人身上。 |
| 292 | Back in the day, as Isco put it, | 以前,正如Isco所说, |
| 293 | Matridis would jot down shorthand identifiers for their guests, | Matridis会为客人录下简写标识 |
| 294 | like HSM for heavyset man, Eagle for bald guest. | 像HSM对重压人,鹰对秃头客人。 |
| 295 | Like, why would you need to know that? | 你为什么需要知道? |
| 296 | Or LOL for little old lady, or TG for turtle gang. | 或LOL为小老太太,或TG为龟帮。 |
| 297 | Now, those notes live in the reservation apps, | 现在,这些笔记直播 在预订的应用程序, |
| 298 | and they have gotten a lot more specific. | 他们更具体了 |
| 299 | They will note down if you spend a lot on wine, | 如果你花了很多酒,他们会记下来的 |
| 300 | if you tip poorly, if you get too drunk at dinner, | 如果你小费不好 如果你在晚餐时喝多了 |
| 301 | but also notes to help personalize your experience, | 但也注意到帮助你个性化的经验, |
| 302 | like what type of wine and desserts you like, | 喜欢什么样的酒和甜点你喜欢, |
| 303 | when your partner's birthday is, and so on. | 当你的伴侣的生日,等等。 |
| 304 | And some platforms take it even further, | 有些平台更进一步 |
| 305 | like Seven Rooms, who has an algorithm that decides | 像七房,谁有一个算法决定 |
| 306 | what guests get alerted first when a table opens up, | 客人在桌子打开时会先被通知什么 |
| 307 | based on how often you come in, how big your tabs are, and how well you tip. | 根据你多久进来一次,你的标签有多大, 和你的小费多好。 |
| 308 | All of this is the logical endpoint to where Appified Exclusive Dining has been headed. | 所有这一切都是辅助餐厅的逻辑终点。 |
| 309 | So, what's the outcome of all of it? | 那么,这一切的结果是什么? |
| 310 | Well, even though Dorcia and the like are sanctioned by the restaurants themselves, | 虽然Dorcia之类的人 受到餐馆的认可 |
| 311 | it does create a divided dining experience. | 它确实创造了一种分裂的晚餐体验。 |
| 312 | At the top restaurants, you get a table by paying, | 在顶级餐厅,你得到一张桌子 通过支付, |
| 313 | or by having the right expensive credit card. | 或者通过拥有合适的昂贵的信用卡。 |
| 314 | You might get lucky if you're the quickest one to hit refresh when the reservation drops, | 如果你是预订时间减少时最快的 |
| 315 | but probably not at prime time, and probably not at all. | 但也许不是在黄金时期, 也可能根本不是。 |
| 316 | I tried. | 我试过了 |
| 317 | All right, let's try this again. | 好吧,让我们再试一次。 |
| 318 | We got three minutes. | 我们还有三分钟 |
| 319 | This is my fourth day in a row trying to get a reservation at Una Pizza Napolitana, | 这是我连续第4天 试图在Una披萨纳波利塔纳订位 |
| 320 | which is fantastic. | 这太棒了。 |
| 321 | I have been, but that's when they used to take walk-ins. | 我曾经是,但那是他们经常走进来的时候。 |
| 322 | It drops at 9 a.m. on the dot, two weeks before. | 两周前早上9点就下降 |
| 323 | And at 9 a.m., we hit refresh. | 早上9点,我们恢复呼吸 |
| 324 | 8.59, 9 a.m., refresh, refresh. | 8时59分,9时,刷新,刷新. |
| 325 | Come on, are you kidding me? | 来吧,你在开玩笑吗? |
| 326 | No, there's no way, there's no way. | 不,没有办法,没有办法。 |
| 327 | Well, now they're all definitely gone. | 现在他们都走了 |
| 328 | It's been like 15 seconds. | 已经15秒了 |
| 329 | A few days ago, I tried this, and when I hit refresh, the times popped up. | 几天前,我尝试了这个, 当我恢复时, 时间突然出现。 |
| 330 | They did. | 没错 |
| 331 | The second I clicked on it and pressed reserve, | 我一点击就按了后备箱 |
| 332 | another pop-up would come up and say, | 又一个弹出 上来说, |
| 333 | we're sorry, that time is no longer available. | 抱歉,时间已经不多了 |
| 334 | So, when we talk about hard-to-get reservations, this is what you're contending with. | 所以,当我们谈论 很难得到的保留, 这就是你争论。 |
| 335 | I guess my question is, like, is it bots that are getting these? | 我猜我的问题是,像, 它是bots得到这些? |
| 336 | 是Instinct还是Muse 还是其他AI特工 | |
| 337 | that just snagged it before I was able to even, like, do my little human clicking? | 我还没能用人类的点击就把它塞住了? |
| 338 | Maybe. | 也许 |
| 339 | But I will say, if it is these other AI agents doing it, | 但我会说 如果这是其他AI特工干的 |
| 340 | at this point, I'm a bit skeptical that there's a surefire way | 此时此刻,我有点怀疑 有一种必火的方法 |
| 341 | to enforce that from not happening. | 以不发生的情况下执行。 |
| 342 | So, that's a whole other can of worms. | 所以,这是另一罐虫。 |
| 343 | I didn't like this, I will not be doing this again. | 我不喜欢这样,我不会再这样了 |
| 344 | But you could see how someone would get addicted to it. | 但你可以看到 怎么会有人对它上瘾。 |
| 345 | It's almost like gambling in a way. | 有点像赌博 |
| 346 | Hitting refresh, and it's like a slot machine. | 打得清爽点 就像一个插槽机 |
| 347 | So, is this where all of New York City dining is headed? | 纽约市所有的餐厅都在这里吗? |
| 348 | Where you can't eat at a popular restaurant | 你无法在一家受欢迎的餐馆吃饭的地方 |
| 349 | unless you're willing to dish out thousands of dollars | 除非你愿意花几千块 |
| 350 | or buy an expensive credit card? | 还是买一张昂贵的信用卡? |
| 351 | Not quite. | 没有 |
| 352 | Remember Cardbone? | 还记得卡邦吗? |
| 353 | The Italian celebrity hotspot that we've been using as the example | 我们一直以意大利名人热点为例 |
| 354 | this whole video for one of the hardest tables to get in New York City? | 这整个视频是纽约最难看的节目之一? |
| 355 | Well, I made it my mission for this video to see | 我的任务就是让这个视频看到 |
| 356 | just how hard it actually is to get a table here. | 很难在这里找到一张桌子 |
| 357 | I sent them an email. | 我给他们发了封邮件 |
| 358 | I didn't say I was a YouTuber or try to play any games. | 我没有说我是一个YouTuber 或试图玩任何游戏。 |
| 359 | I just asked for a table. | 我只是问一个桌子。 |
| 360 | And the irony of it all is that I got a table immediately. | 讽刺的是,我马上得到了一张桌子。 |
| 361 | Is it at an off time on a Tuesday in a few weeks? | 几周后周二放假吗? |
| 362 | Yeah, but I'm going. | 是的,但我还是要去。 |
| 363 | All it took was an email. | 只需要一封邮件 |
| 364 | And that's Cardbone. | 这是卡邦。 |
| 365 | At most restaurants in the city, the reality is you don't even need that email. | 在城里的大多数餐馆,现实是 你甚至不需要那封邮件。 |
| 366 | This crazy scarcity is really concentrated to a small slice | 这疯狂的稀缺 真正集中在一个小片 |
| 367 | of New York City restaurants at the top. | 纽约市餐厅的顶端。 |
| 368 | Meanwhile, there are thousands of amazing tables | 同时,还有上千张很棒的桌子 |
| 369 | to go around for everyone every single night. | 每晚都为大家奔走 |
| 370 | Plus, if you're like me, you probably just want to go to the same three | 另外,如果你像我一样, 你可能只是想去同一个三个 |
| 371 | neighborhood restaurants like 90% of the time anyway. | 邻里餐馆 喜欢90%的时间反正。 |
| 372 | Andrew also thinks that more people might be headed that way. | 安德鲁还认为,可能有更多的人朝这个方向前进. |
| 373 | Maybe we're going to be going back to like a craving | 也许我们要回去 像一个渴望 |
| 374 | of having your neighborhood go-to spot. | 让你的邻居去的地方。 |
| 375 | You know, heard someone say you want to find three places you love, | 你知道,听到有人说 你想找到三个你爱的地方, |
| 376 | become a regular there. | 成为那里的常客。 |
| 377 | You can always supplement that and go and check the new hot place | 你随时可以补充,去检查新热点的地方 |
| 378 | or go have a new experience. | 或去有新的经验。 |
| 379 | And you know what? | 你知道吗? |
| 380 | He's right. | 他说得对 |
| 381 | This is my neighborhood dumpling spot. | 这是我的附近饺子点。 |
| 382 | I come here alarmingly often. | 我经常来这里 |
| 383 | They know me. | 他们认识我 |
| 384 | I know them. | 我认识他们。 |
| 385 | And it makes me every bit as happy as pretty much any $100 meal I've ever had. | 它使我每分每秒都快乐 几乎是任何我曾经吃过100美元的食物。 |
| 386 | I'm not joking. | 我没有开玩笑。 |
| 387 | And for Andrew, it goes beyond just finding a good spot for dinner. | 对安德鲁来说 这不仅仅是找一个好地方吃饭 |
| 388 | I view dining also as a civic duty. | 我也把吃饭视为公民义务 |
| 389 | And I think it adds a lot of texture to our lives as well. | 我认为它也为我们的生活增加了很多纹理。 |
| 390 | The best thing about New York City is the diversity. | 纽约市最好的就是多样性。 |
| 391 | From the place you can't get a reservation | 从地方你得不到一个预订 |
| 392 | to the places you can walk in, sit at the bar, get a table. | 到可以走进去的地方,坐在酒吧,拿张桌子。 |
| 393 | It's all good. | 皆为善根. |
| 394 | And everyone should enjoy it all. | 每个人都应该享受这一切。 |
| 395 | There are so many local restaurants, small businesses | 有这么多的地方餐馆,小企业 |
| 396 | that are really, really struggling. | 这真的很,真的很挣扎。 |
| 397 | So many of these restaurants are mom and pop, family owned, | 这些餐馆中有很多是妈妈和爸爸 家族所有 |
| 398 | local entrepreneurs who really took a chance. | 当地企业家真正抓住了机会。 |
| 399 | And it is so important to support them because, yes, | 支持他们是如此重要 因为,是的, |
| 400 | they're part of the economic foundation, creating jobs, tax revenue. | 他们是经济基础的一部分, 创造就业,税收。 |
| 401 | But they're also part of that social and cultural fabric | 但他们也是社会和文化结构的一部分 |
| 402 | that make New York City so, so special. | 这让纽约变得如此特殊 |
| 403 | And New York, we're so fortunate that we can be a home for all of them. | 纽约,我们非常幸运,我们可以成为所有他们的家。 |
| 404 | So go check out some of these other places that maybe aren't, you know, | 所以,去看看这些其他地方 也许不是,你知道, |
| 405 | on every influencer's list or top 10 list | 每个影响者名单或前十名名单 |
| 406 | because they'll really appreciate it and you'll have a great experience. | 因为他们会非常感激的,你将有一个伟大的经验。 |
| 407 | So back to where we started. | 所以回到我们开始的地方。 |
| 408 | How did getting a table at the most popular restaurants | 如何在最受欢迎的餐馆得到一张桌子 |
| 409 | become the Hunger Games? | 成为饥饿游戏? |
| 410 | Well, the reservation apps made it really easy to book. | 嗯,预定的应用程序 使它非常容易预订。 |
| 411 | The scalpers then seized on that opportunity. | 头皮手抓住了这个机会。 |
| 412 | That was banned, but in its place rose credit card companies | 这被禁止了,但顶替信用卡公司 |
| 413 | and apps like Dorcia that gave certain people a head start. | 像Dorcia那样的应用 给某些人开个头 |
| 414 | But that's just a few dozen restaurants. | 但那只是几十家餐厅 |
| 415 | Almost everywhere else, the door is wide open. | 几乎其他任何地方,门都是宽的. |
| 416 | Question for you. | 问曰. |
| 417 | Would you set a 9 a.m. alarm to fight bots for a table at Carbone | 请设置一个上午9点的警钟 来争夺卡波的桌子 |
| 418 | or are you perfectly happy with your neighborhood spot | 或者你很满意你的邻居位置 |
| 419 | who already knows your order? | 谁已经知道你的命令了? |
| 420 | Let me know. | 告诉我 |
| 421 | Subscribe if you enjoyed this video. | 如果你喜欢这段视频,请订阅 |
| 422 | Let me know what phenomenon you want me to explore next. | 让我知道接下来你要我探索什么现象 |
| 423 | And until next time, turtle out. | 直到下一次,乌龟出来。 |
| 424 | And I'll let you know in a few weeks how Carbone is. | 几周后我会告诉你卡波尔怎么样了 |
| 425 | I'm going after this video comes out, | 我等这段视频出来后再去 |
| 426 | but I'll make like a short form follow up. | 但我会做一个短表后续。 |
| 427 | Subscribe so you don't miss that. | 订户让你不要错过 |
| 428 | Boop, boop, boop, boop, boop. | 嘘 嘘 嘘 嘘 |
| 429 | Okay. | 摆 |
| 430 | Peace. | 安静 |
| 431 | Fat calve, my favorite thing in the world. | 肥小牛,我最喜欢的东西在世界上。 |
| 432 | 23. | 23. 联合国 |
| 433 | Incredulous is the note I have. | 我那张纸条太伤人了 |
| 434 | 21. | 21岁 |
| 435 | I say that every single time. | 我每次都这么说 |
| 436 | Iridosaclitis. | 虹膜炎 |
| 437 | Okay. | 摆 |
| 438 | Bless you. | 赐福于汝. |
| 439 | Oh. | 瓳 |
| 440 | Oh my God, tiny little wieners. | 哦,我的上帝,小鸡鸡。 |
| 441 | Oh, real quick, sorry. | 哦,真的很快,对不起。 |
| 442 | That's my look. | 这是我的表情。 |
| 443 | Yeah, see where that might be. | 是啊,看看那里可能是什么样。 |
| 444 | Oh, are you filming? | 你在拍戏吗? |
| 445 | Now! | 现在! |
| 446 | You are. | 没错 |
| 447 | Oh. | 瓳 |
| 448 | Oh, hello. | 哦,哈罗。 |
| 449 | Yeah. | 对 |
| 450 | Big guy. | 大个子 |
| 451 | So much noise. | 这么多的噪音。 |
| 452 | Meat dorsia. | 肉多尔西亚. |
| 453 | It sounded like a calve. | 听起来像小牛 |
| 454 | Damn. | 该死 |
| 455 | Sorry. | 对不起 |
| 456 | Okay. | 摆 |
| 457 | Okay, nice. | 好吧,不错。 |
| 458 | Also guys, this industry, it's really, really good pizza. | 还有这些家伙,这个行业, 它真的很,非常好的披萨。 |
| 459 | You can just call ahead and then go pick it out. | 你可以先打个电话 然后去挑 |
| 460 | That's what we do. | 这就是我们要做的。 |
| 461 | Pro tip. | 专业小费。 |
| 462 | As long as we can still film here. | 只要我们还能在这里拍摄 |
| 463 | That's such a meme of myself. | 这真是我的美感 |
| 464 | Thank you. | 谢谢 |
| 465 | Oh my God. | 天呐 |
| 466 | All in a day's work. | 一日一切业. |
| 467 | I'm hungry. | 我饿了。 |
| 468 | All that time talking about food. | 所有的时间谈论食物。 |
| 469 | Should we eat? | 要吃饭吗? |
| 470 | Okay, that's it for the cut. | 好吧,这是它的切。 |
该视频共有字幕 472 条。解锁更多字幕为会员功能，请移动到 价格