实战练英文 | Charlie Kirk 出席的最后一场专访
实战练英文 | Charlie Kirk 出席的最后一场专访，分享的他的创业心得、经济预测、以及谦卑的人生格言｜原来是个超级创业家｜长文、批注、大字版、中英对照
发布于 2026-02-27 · 时长 34:26字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | I have enjoyed being a founder and meeting other founders. | 我乐于成为创始人和会见其他创始人。 |
| 0:03 | And when I meet other founders, I love hearing their stories. | 当我遇见其他的创始人时, 我喜欢听到他们的故事。 |
| 0:07 | And I think that in every founder's story, there's something that you can glean to say, | 我认为在每一个创始人的故事里, 有一些东西你可以说, |
| 0:11 | am I doing things as good as I could be? | 我是不是在尽我所能做好事? |
| 0:13 | And so one of the things that I found as I met Charlie, | 所以我遇到查理时发现的一件事 |
| 0:17 | and this is the first time we've met actually in person, | 这是我们第一次亲自见面 |
| 0:19 | was that you're an entrepreneur, that you have this entrepreneurial journey | 你是一个企业家, 你有一个创业旅程 |
| 0:23 | that I don't think a lot of people would realize that I didn't even realize. | 我认为很多人不会意识到 我甚至没有意识到。 |
| 0:27 | And because I've been an entrepreneur for 28 years, | 因为我当了28年的企业家 |
| 0:29 | a little bit longer than maybe you. | 比你可能还要长一点 |
展开字幕全文（1010 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | I have enjoyed being a founder and meeting other founders. | 我乐于成为创始人和会见其他创始人。 |
| 2 | And when I meet other founders, I love hearing their stories. | 当我遇见其他的创始人时, 我喜欢听到他们的故事。 |
| 3 | And I think that in every founder's story, there's something that you can glean to say, | 我认为在每一个创始人的故事里, 有一些东西你可以说, |
| 4 | am I doing things as good as I could be? | 我是不是在尽我所能做好事? |
| 5 | And so one of the things that I found as I met Charlie, | 所以我遇到查理时发现的一件事 |
| 6 | and this is the first time we've met actually in person, | 这是我们第一次亲自见面 |
| 7 | was that you're an entrepreneur, that you have this entrepreneurial journey | 你是一个企业家, 你有一个创业旅程 |
| 8 | that I don't think a lot of people would realize that I didn't even realize. | 我认为很多人不会意识到 我甚至没有意识到。 |
| 9 | And because I've been an entrepreneur for 28 years, | 因为我当了28年的企业家 |
| 10 | a little bit longer than maybe you. | 比你可能还要长一点 |
| 11 | But as I've looked back at the past 28 years, | 但当我回顾过去28年 |
| 12 | I still think about the different inflection points I've had in my career | 我还在想我职业生涯中遇到的 不同因素 |
| 13 | and all the things that I learned at those different inflection points. | 以及我从不同处学到的一切 |
| 14 | You're, I think, years ahead of where I was, | 你,我想, 比我之前的几年, |
| 15 | but I still have learned a ton from just talking to you a little bit. | 但我还是学到了一吨 从刚刚和你说话一点点。 |
| 16 | But before we jump into our entrepreneurial journey | 但在我们踏上创业之路之前 |
| 17 | and share with a room full of entrepreneurs and executives, Charlie, | 与一个充满企业家和高管的房间,查理, |
| 18 | we're both Chicagoans. | 我们都是芝加哥人 |
| 19 | Where are you from and what's your story in Chicago? | 你从哪里来 你在芝加哥的故事是什么? |
| 20 | I'm from Wheeling, Arlington Heights area. | 我来自惠灵,阿灵顿高地 |
| 21 | Arlington Heights, Elgin. | 阿灵顿高地,埃尔金。 |
| 22 | Yeah, so Brian's here. | 是的,所以布莱恩在这里。 |
| 23 | He's a big Vikings fan. | 他是维京人的粉丝 |
| 24 | It's just this whole thing. | 就是这整件事 |
| 25 | So it's a tough week. | 故周难. |
| 26 | Tough week. | 难熬的一周。 |
| 27 | It was a tough week. | 这是一个艰难的一周。 |
| 28 | I think it was the last minute, right? | 我想这是最后一刻,对不对? |
| 29 | Thanks for reminding me. | 谢谢你提醒我 |
| 30 | Yeah, yeah, yeah. | 对,对,对 |
| 31 | Listen, I'm a Bears fan in the back as well. | 听着,我也是熊的粉丝 |
| 32 | But yeah, you grew up in Chicago. | 但你是在芝加哥长大的 |
| 33 | You're not in Chicago now though, Charlie. | 你现在不在芝加哥了 查理 |
| 34 | No, in Arizona. | 不在亚利桑那州 |
| 35 | In Arizona. | 在亚利桑那州 |
| 36 | So whoever runs Hash Kitchen, | 所以谁经营Hash厨房, |
| 37 | we have pumped a lot of money into your enterprise. | 我们已经把很多钱注入你的企业。 |
| 38 | And we'll continue to do so. | 我们将继续这样做。 |
| 39 | Great. | 不错 |
| 40 | Well run. | 运行。 |
| 41 | I didn't even know you guys had Hash Kitchen. | 我都不知道你们有Hash厨房 |
| 42 | You have these, I think these Bloody Marys that... | 你有这些,我想这些血腥玛丽... |
| 43 | That are like this big? | 这么大? |
| 44 | Yeah. | 对 |
| 45 | It's like you walk in, it's like half the size. | 就像你走进来一样,就像一半大小 |
| 46 | Yeah, you don't even need breakfast after that. | 是啊,你甚至不需要早餐 之后。 |
| 47 | Yeah. | 对 |
| 48 | But no, Scottsdale's in a great place. | 但是没有,斯科特斯代尔 在一个伟大的地方。 |
| 49 | We build a lot of restaurants in Scottsdale | 我们在斯科特代尔建了很多餐厅 |
| 50 | and in Arizona Air Market and it's great and Hash is great. | 在亚利桑那航空市场,这是伟大的,哈什是伟大的。 |
| 51 | But you live there, you're married. | 但你住在那里, 你结婚了。 |
| 52 | Yep, two kids. | 对 两个孩子 |
| 53 | Married and two kids. | 已婚和两个孩子。 |
| 54 | So you're doing the father figure thing and it's hard, right? | 所以,你做了父亲 数字的事情,这是很难的,对不对? |
| 55 | It's a lot, especially as an entrepreneur, right? | 这是很多, 特别是作为一个企业家,对不对? |
| 56 | There's practices that we have to sustain to keep it all together, | 有一些做法,我们必须坚持 保持这一切, |
| 57 | such as honoring the Sabbath, which is really big in our family, | 比如纪念安息日 在我们的家族里是很大的 |
| 58 | just rusting for one day. | 只是生锈一天。 |
| 59 | Because as you know, working just for seven days straight, | 因为,你知道,工作 只是七天直, |
| 60 | you'll burn yourself and your organization out if you do that. | 你这样做会烧死你自己和你的组织 |
| 61 | Yeah, it's interesting because we're in an industry | 是啊,这很有趣,因为我们是一个行业 |
| 62 | where you go seven days a week, predominantly, right? | 你一周去七天, 主要是,对不对? |
| 63 | And there are some very big brands that have done it | 也有一些非常大的品牌已经做到了 |
| 64 | where they've taken off Sunday. | 他们星期天从那里起飞 |
| 65 | We have some brands... | 我们有一些品牌... |
| 66 | Chick-fil-A. | 鸡毛蒜皮。 |
| 67 | Chick-fil-A, yeah. | 对,小妞 |
| 68 | And we have some brands ourselves that are off on some Sundays. | 我们有一些品牌自己 在一些星期天关闭。 |
| 69 | I actually think that we all should do what Italy does | 其实我觉得我们都应该像意大利那样 |
| 70 | and that is take the whole month of August off. | 整个八月都休息 |
| 71 | Should we do that? | 我们应该这样做吗? |
| 72 | Who wants to do that? | 谁想这样做? |
| 73 | Because I want to do that. | 因为我想这样做。 |
| 74 | Makes up for the whole year. | 一整年都是这样 |
| 75 | Yeah, it makes up for the whole year. | 是啊,它弥补了整年。 |
| 76 | I think we should do that. | 我认为我们应该这样做。 |
| 77 | But did you ever see yourself here though? | 但你见过自己在这里吗? |
| 78 | Go back to when you were in Arlington Heights | 回到你在阿灵顿高地的时候 |
| 79 | and you're like, I'm going to be an entrepreneur. | 而你就像, 我要成为一个企业家。 |
| 80 | I'm going to build a thriving business, | 我要建立一个繁荣的生意, |
| 81 | which I don't think a lot of people understand. | 我觉得很多人都不太懂 |
| 82 | You have a lot of different business events that you're doing. | 你有很多不同的 商务活动,你在做什么。 |
| 83 | And it's not just events, | 这不仅仅是事件, |
| 84 | it's actually business investments and initiatives as well. | 其实也是商业投资与举措 |
| 85 | And that's what was surprising to me is like, | 这让我惊讶的是, |
| 86 | you're a true full-blown entrepreneur. | 你是个真正的企业家 |
| 87 | Did you ever see yourself here? | 你在这里见过自己吗? |
| 88 | Well, not exactly. | 不尽然 |
| 89 | It's been kind of an interesting journey. | 这旅程很有趣 |
| 90 | But no, look, I've always been someone who has been in a building stuff. | 但是,不,你看,我一直 一个人谁一直在建筑的东西。 |
| 91 | And especially whether it be brands or businesses. | 尤其是无论是品牌还是企业. |
| 92 | And one thing I think that people don't quite grasp | 有件事我觉得人们不太了解 |
| 93 | is that we have a thousand employees. | 我们有一千名员工 |
| 94 | And what we do, we have a very successful for-profit entity, | 而我们所做的, 我们有一个非常成功的盈利实体, |
| 95 | a very successful not-for-profit entity, | 一个非常成功的非营利实体, |
| 96 | you know, well over $140 million in revenue now a year, | 一年收入超过1.4亿美元 |
| 97 | which in our space is a lot of money, right? | 在我们的空间里,什么是很多钱,对不对? |
| 98 | And so, yeah, look, I love finding problems and solving them, | 所以,是的,你看,我喜欢找到问题 和解决问题, |
| 99 | which is what an entrepreneur at its core actually is. | 这才是企业家的核心 |
| 100 | And I love building teams. | 我喜欢建设团队。 |
| 101 | I myself know my skill set. | 我自己也知道我的本领 |
| 102 | Managing is not one of them. | 管理不是其中之一。 |
| 103 | You know, managing people day to day. | 你知道,每天管理人们。 |
| 104 | But I'm really good at trying to find a vision, | 但我真的很擅长寻找一个愿景, |
| 105 | put forward exactly how we're going to get there. | 提出我们如何到达那里。 |
| 106 | And then being kind of that life force. | 然后成为那种生命力。 |
| 107 | And as an entrepreneur, | 作为一个企业家, |
| 108 | I find this especially with founders. | 我发现这一点 尤其与创始人。 |
| 109 | Founders are rarely good day-to-day managers. | 创始人很少是好的日常管理人员. |
| 110 | Sometimes they are. | 有时候是 |
| 111 | But the one thing the founder has is that spark | 但创始人唯一有的就是火花 |
| 112 | and that relentless drive to go to the next location | 和无情的驱动 前往下一个地点 |
| 113 | or to the next interval. | 或到下一个间隔。 |
| 114 | And what I have found is that that is a rarity in a lot of times | 我发现这在很多时候都很罕见 |
| 115 | where sometimes my team is like, | 有时我的团队就像, |
| 116 | Charlie, why do you keep on pushing? | 查理,你为什么继续推? |
| 117 | It's like, that's just who I am. | 就像,这就是我是谁。 |
| 118 | It's like, we have to grow. | 这就像,我们必须成长。 |
| 119 | We have to expand. | 我们必须扩大。 |
| 120 | I'm sure, you know, same thing, same DNA. | 我敢肯定,你知道, 同样的事情,同样的DNA。 |
| 121 | And understand as founders and executives | 作为创始人和管理者来理解 |
| 122 | and as entrepreneurs, | 作为企业家, |
| 123 | you're in a genetic rarity, literally. | 从字面上讲,你是在基因稀有。 |
| 124 | Because most of the world just kind of wants | 因为世界上大多数的人都希望 |
| 125 | to keep things the same. | 保持事物不变。 |
| 126 | And it's our job to push them and to give them the vision | 我们的工作就是推动他们 让他们有远见 |
| 127 | and to instill them exactly what success looks like. | 让他们知道成功是什么样子 |
| 128 | So I love building stuff. | 所以我喜欢建筑的东西。 |
| 129 | I have some other fun entrepreneurial stuff | 我还有一些有趣的企业的东西 |
| 130 | we're actually going to announce later this year. | 我们今年晚些时候会宣布 |
| 131 | So that's a little bit of a tease. | 所以,这是一点点的笑话。 |
| 132 | I know that you're a little bit of a developer too. | 我知道你也是个开发者 |
| 133 | You like a little bit of real estate in your development? | 你喜欢你开发的房地产吗? |
| 134 | Land, private, you know, investments. | 土地,私人,你知道,投资。 |
| 135 | I just can't, you know, sit still. | 我只是不能,你知道,坐下来。 |
| 136 | Can't sit still. | 不能静坐. |
| 137 | Some crypto, some also, you know. | 一些密码,有些,你知道的。 |
| 138 | Of course, everybody's got crypto. | 当然,每个人都有密码 |
| 139 | That's, trust me, I know. | 这,相信我,我知道。 |
| 140 | But I have no recommendations of any coins. | 但我没有任何硬币的建议。 |
| 141 | But no, all kidding aside though, I love the free market. | 但是,不,所有的玩笑 虽然,我喜欢的自由市场。 |
| 142 | I love actually playing and participating in it. | 我喜欢玩和参加 |
| 143 | And I also just love finding if there is problems | 我也喜欢找到有问题的地方 |
| 144 | that people need to be solved. | 人需要解决。 |
| 145 | And that's kind of been part of my life's work. | 这也是我一生工作的一部分 |
| 146 | Yeah, I feel the same as an entrepreneur | 是啊,我感觉和企业家一样 |
| 147 | over all these years too, Charlie. | 这么多年了,查理 |
| 148 | I've thought, you know, what is the spark? | 我想,你知道,什么是火花吗? |
| 149 | I've been the founder. | 我是创始人 |
| 150 | You've been the founder of your organization. | 你是你组织的创始人 |
| 151 | And when I have invested in all these different brands | 当我投资了这些不同的品牌 |
| 152 | now with Savory, one of the things that's interesting | 现在与萨沃里, 有趣的事情之一 |
| 153 | is when we meet with a founder and the founder's like, | 当我们遇到一个创始人 创始人喜欢, |
| 154 | well, we want to do a transaction with Savory | 我们想和萨沃里做交易 |
| 155 | and we want to go retire. | 我们想退休。 |
| 156 | We're always not, we're out. | 我们永远不是,我们出去了。 |
| 157 | And the reason why we bow out of that | 和为什么我们低头 |
| 158 | is because they are the spark. | 因为他们是火花。 |
| 159 | And I think that they're still so important | 我觉得他们仍然如此重要 |
| 160 | for that culture of that business | 对于这种企业的文化 |
| 161 | for many, many years past. | 很多年过去了 |
| 162 | Now, when the brand is thousands of units | 现在,当品牌是数千个单位 |
| 163 | and it's Chipotle, I don't think that people care | 这是奇波特尔,我不认为 人们关心 |
| 164 | as much about who the founder was. | 关于创始人是谁 |
| 165 | But when you're in the realm that all of us are in, | 但当你进入了我们所有人的境界 |
| 166 | which is call it two to 20 or a little bit beyond, | 它叫它2到20 或者更远一点, |
| 167 | I feel like it really is important. | 我觉得这很重要 |
| 168 | That spark is interesting. | 这火花很有趣。 |
| 169 | Yeah, no, it's incredibly important. | 是啊,不,这很重要 |
| 170 | And also you as the founder and everyone in this room | 你也是这个房间的创始人和所有人 |
| 171 | that has started something or is running something, | 已经开始了或者正在运行着 |
| 172 | you have an obligation to be the hardest working person | 您有义务成为最困难的工作人 |
| 173 | in that entity and to set the tone and set the pace. | 并定下基调和步伐。 |
| 174 | Nothing collapses an organization quicker | 没有什么能更快地使组织崩溃 |
| 175 | than when either the founder during growth mode, | 在成长模式中,无论创始人是谁, |
| 176 | now during sustained mode is different, | 现在持续模式不同了, |
| 177 | but during growth mode, the founder is noticeably | 但是在成长模式下,创始人明显 |
| 178 | working less and putting less time in than the team. | 工作时间比团队少 |
| 179 | Yeah. | 对 |
| 180 | That is a recipe for catastrophe. | 这是一场灾难。 |
| 181 | And that happens when you get a lot of outside money | 当你得到很多外在的钱时, 就会这样 |
| 182 | sometimes into a business where the founder hasn't really | 有时进入一个企业 创始人还没有真正 |
| 183 | had to earn it and has had a ton of outside investors | 不得不挣钱 并拥有大量 外部投资者 |
| 184 | or private equity money. | 或私募股权。 |
| 185 | And they're like, oh, I'll just kind of work a nine to five, | 他们喜欢,哦,我只是 那种工作9到5, |
| 186 | but you guys have to stay till 8 PM every night. | 但是你们得呆到每天晚上8点 |
| 187 | That creates dissension and obviously inevitable collapse. | 这造成了分歧和显然不可避免的崩溃。 |
| 188 | But also it's more than just the hours worked. | 但也不仅仅是工作时间 |
| 189 | It's the founder has this original and initial vision | 创始人有这个原创和初衷 |
| 190 | of exactly where he or she wants to see this business go | 他/她想看这行去的地方 |
| 191 | or this entity go. | 或这个实体去。 |
| 192 | And that's honestly what makes this country so unique. | 老实说,正是这个国家才如此独特 |
| 193 | I mean, I just visited South Korea and Japan | 我的意思是,我刚刚访问了韩国和日本 |
| 194 | this last weekend. | 上个周末 |
| 195 | Nice weekend trip. | 不错的周末旅行。 |
| 196 | Let's go to Tokyo. | 去东京. |
| 197 | You know, that's easy to get to. | 你知道,这是容易得到的。 |
| 198 | There's so many beautiful things about those countries. | 这些国家有很多美丽的东西。 |
| 199 | They're clean, they're orderly, they're polite. | 其性清廉,有秩序,有礼貌. |
| 200 | But honestly, they don't understand | 但说实话,他们不明白 |
| 201 | the word entrepreneur at all. | 企业主这个词。 |
| 202 | No. | 没有 |
| 203 | I was trying to explain it to them. | 我想向他们解释一下 |
| 204 | They're like, well, what do you mean? | 他们就像,嗯,你是什么意思? |
| 205 | You start different businesses. | 你开始不同的生意。 |
| 206 | In their culture, you do a job, you do it for 30 years, | 在他们的文化中,你做一个工作,你做它30年, |
| 207 | you do it super well, and that is your duty. | 你做得很好,这是你的职责 |
| 208 | And by the way, it's incredibly appealing in a lot of ways, | 顺便说一下,这在很多方面都是令人难以置信的吸引力, |
| 209 | but there is a dynamism that's missing, right? | 但还缺少活力,对吧? |
| 210 | There's kind of this energy and this uniqueness | 有一种这种能量和这种独特性 |
| 211 | that we have in this country. | 我们拥有的国家。 |
| 212 | And you go to continental Europe right now, | 你现在去欧洲大陆 |
| 213 | which is actually economically not done very well | 但实际上经济表现不好 |
| 214 | last 15 years and we've done very well considerably. | 15年来,我们做得很好 |
| 215 | Entrepreneurship is largely dying across continental Europe, | 整个欧洲大陆的企业家精神正在消亡 |
| 216 | right? | 对吧? |
| 217 | Maybe if you have like one restaurant, | 如果你有一个餐厅, |
| 218 | maybe if you have like one brand, | 如果你有一个品牌, |
| 219 | but this idea of scaling and pushing and like | 但是,这个想法 规模和推 喜欢 |
| 220 | the Italian tax code cannot grasp the idea | 意大利税法不能理解这个想法 |
| 221 | of losing money to grow a business. | 失去钱来发展企业 |
| 222 | Like it's an income. | 如是收入. |
| 223 | They're like, wait, what do you mean? | 他们就像,等等,你是什么意思? |
| 224 | You're going to lose money. | 你会失去钱的 |
| 225 | Like businesses only exist to make money. | 就像企业的存在只是为了赚钱。 |
| 226 | Well, no, you're going to lose it to boost the valuation. | 哦,不,你会失去它来提升估价。 |
| 227 | To then grow it. | 然后生长它。 |
| 228 | And to grow it. | 而为种之. |
| 229 | And the point being is that we as entrepreneurs, | 重点是我们作为企业家, |
| 230 | everyone in this room, I think it's one of the things | 这个房间里的每一个人, 我认为这是其中之一 |
| 231 | that makes this country so exceptional and important | 使这个国家如此非凡和重要 |
| 232 | because it creates new wealth. | 因为它创造新的财富。 |
| 233 | It's new risk in the marketplace. | 这是市场上的新风险。 |
| 234 | And it delivers for the consumer, the customer | 它为消费者,客户提供 |
| 235 | and the citizen new ideas, better products. | 和公民的新想法,更好的产品。 |
| 236 | And it's that constant competition is always refining us | 不断的竞争总是在改造我们 |
| 237 | towards a better version of success. | 争取更好的成功 |
| 238 | Yeah, I agree with that. | 是的,我同意这一点。 |
| 239 | I was going to say, I will speak for everybody in the room. | 我本来想说 我会为房间里的每个人说话 |
| 240 | I think that we would like some employees | 我想我们需要一些员工 |
| 241 | to just work for a year. | 仅仅工作一年。 |
| 242 | Would we like just one year straight | 我们想要一年的直线 |
| 243 | with like every employee that works? | 和每个上班的员工一样? |
| 244 | Oh, that'd be great. | 哦,这将是伟大的。 |
| 245 | You want the Japanese bus driver who's been there | 你要找那个去过的日本公交司机 |
| 246 | since he was 23, wears a full suit and tie | 从他23岁起 就穿整身西装和领带 |
| 247 | with white gloves and he's like 81 and he's been doing it. | 带着白手套,他像81 而且他一直在这样做。 |
| 248 | He's like, yes, thank you so much. | 他喜欢,是的,非常感谢。 |
| 249 | That would be so great at one of your brands, right? | 在你的品牌里会很棒吧? |
| 250 | Not the three month turnover. | 不是三个月的营业额 |
| 251 | Like I want to go find myself in a trailer in Alaska. | 就像我想在阿拉斯加的拖车里找到自己 |
| 252 | That's right. | 没错 |
| 253 | I've never heard that one. | 我从来没有听说过这个。 |
| 254 | I think as entrepreneur and I could answer this too, | 我想作为企业家,我可以回答这个问题, |
| 255 | but I really want to get your take on this. | 但我真的想得到你的承担。 |
| 256 | But what is the biggest sacrifice | 但最大的牺牲是什么? |
| 257 | that you had underestimated being an entrepreneur? | 你低估了创业者的身份? |
| 258 | I know mine. | 我认识我的 |
| 259 | This is so cliche. | 这太老套了 |
| 260 | So I apologize guys, like every one of these. | 所以,我道歉的家伙, 像所有这些。 |
| 261 | But honestly, repetition is the soul of memory. | 但说实话,重复是记忆的灵魂。 |
| 262 | But if you want to be a good entrepreneur, | 但如果你想成为一个好企业家 |
| 263 | I learned this like five or six years ago, | 我五六年前就学会了 |
| 264 | you have to be so clear on how you spend your time | 你必须要这么清楚 你如何度过你的时间 |
| 265 | and your time really is your most valuable resource. | 你的时间真的是你最宝贵的资源 |
| 266 | And that, I mean, I manage my day down | 这,我的意思是,我管理我的一天下来 |
| 267 | to the five or six minute interval, right? | 5或6分钟间隔,对不对? |
| 268 | It's okay. | 没关系。 |
| 269 | I'll be able to do that call | 我可以打这个电话 |
| 270 | and this is how long it takes to go into the car. | 上车要花多长时间 |
| 271 | And that, especially when you are in growth mode, | 而且,特别是当你在成长模式, |
| 272 | which you and I are constantly in growth mode, | 你和我在生长过程中, |
| 273 | we know nothing but growth. | 我们只知道增长。 |
| 274 | And that's the other thing as an entrepreneur | 还有一件事,作为一个企业家 |
| 275 | that I had to learn the hard way, | 我不得不学习艰难的方式, |
| 276 | know your nature, know what you're really good at. | 知道你的本性, 知道你真正擅长什么。 |
| 277 | So I always ask my team, I say, | 所以我总是问我的团队, 我说, |
| 278 | does this meeting require patience? | 本次会议需要耐心吗? |
| 279 | And the answer is yes. | 且答为是. |
| 280 | I'm like, I'm probably not a good person | 我可能不是一个好人 |
| 281 | for that meeting actually. | 其实是那次会议的 |
| 282 | Like I will delegate that, right? | 就像我会授权,对不对? |
| 283 | Unless it's absolutely necessary. | 除非是绝对必要的 |
| 284 | If it's like a long drawn out like HR meeting, | 如果它像一个长长的引出 像HR会议, |
| 285 | like I could delegate that. | 就像我可以授权那样 |
| 286 | But if that meeting requires like quick, decisive action, | 但如果那次会议需要迅速果断的行动 |
| 287 | vision casting, problem solving, bring me in. | 幻影 解决问题 带我进来 |
| 288 | So you have to know your nature | 所以你必须了解你的本性 |
| 289 | and every entrepreneur is different. | 每个企业家都是不同的 |
| 290 | By the way, some people in this room | 顺便说一句,这房间里有些人 |
| 291 | might be entrepreneurs that are gifted with patience. | 也许是有耐心的企业家 |
| 292 | I'm not one of those. | 我不是那种人,我不是那种人 |
| 293 | Right, exactly. | 没错 |
| 294 | I'm kind of like, okay, what's next? | 我有点像,好吧,接下来是什么? |
| 295 | Like you get to the point. | 碞钩弧ê妓 |
| 296 | And so I know my demerits and I know my faults | 所以我知道我的缺点和我的过失 |
| 297 | and knowing your nature is incredibly important. | 知道你的本性是极为重要的 |
| 298 | And that goes with time as well, | 时间也一样 |
| 299 | which is I find that if I'm enjoying something, | 我发现如果我喜欢的东西, |
| 300 | I will spend like endless amounts of time | 我会花很多时间 |
| 301 | and my day will be completely derailed. | 我的日子将完全脱轨。 |
| 302 | So I have to try to put on very strict limits. | 所以我必须尝试施加非常严格的限制。 |
| 303 | And then as an entrepreneur, | 然后作为一个企业家, |
| 304 | you have to obviously have very strong spiritual health, | 很明显,你必须有 非常强烈的精神健康, |
| 305 | whatever that is in your life, | 无论你的生活是什么 |
| 306 | very strong, obviously mental health, | 非常强壮,明显是精神健康 |
| 307 | connection and relational health, | 联系和关系健康; |
| 308 | and then physical health. | 然后身体健康。 |
| 309 | I think I see far too many entrepreneurs. | 我想我看到太多企业家了 |
| 310 | I could list five in my life that I know | 我可以列出我生命中的五个 |
| 311 | that just completely forsake the physical health | 完全放弃身体健康 |
| 312 | when they're in growth mode, right? | 当它们处于生长模式,对不对? |
| 313 | They're eating terribly. | 他们吃得很饱 |
| 314 | They're not sleeping. | 他们不睡觉。 |
| 315 | They're not exercising. | 他们没有锻炼。 |
| 316 | They'll get to it later. | 晚点再谈 |
| 317 | That's what they think. | 这是他们的想法。 |
| 318 | Yeah, they'll get to it later. | 是啊,他们会得到它以后。 |
| 319 | And when you're young, that's correct. | 当你年轻的时候,这是正确的。 |
| 320 | But I actually would make an argument. | 但我真的会吵架 |
| 321 | Not only is it bad for you, obviously health-wise, | 不仅对你不好,显然健康 |
| 322 | but like it actually makes you harder to run that business | 但就像它实际上 让你更难经营的业务 |
| 323 | and grow that business. | 并发展这一行。 |
| 324 | I think that people that are properly prioritizing sleep | 我认为,人们 正确的优先睡眠 |
| 325 | and properly prioritizing diet | 适当确定饮食的优先次序 |
| 326 | are actually better founders and better entrepreneurs. | 事实上是更好的创始人和更好的企业家。 |
| 327 | But anyway, going back, time management, | 但无论如何,回去,时间管理, |
| 328 | I find what separates the good from the great entrepreneur | 我发现什么能把好和伟大的企业家分开 |
| 329 | is someone that is able to meticulously | 是一个能仔细地 |
| 330 | be able to manage their time. | 能够管理他们的时间。 |
| 331 | You know, I was able to spend a lot of time | 你知道,我花了很多时间 |
| 332 | with Elon Musk, you know, a year ago, | 一年前跟伊隆・穆斯克 |
| 333 | and regardless of your opinions of him, | 不管你对他的看法如何 |
| 334 | he's a phenomenal entrepreneur, right? | 他是一个惊人的企业家,对不对? |
| 335 | Unbelievable founder, like undoubtedly and arguably, right? | 难以置信的创始人, 就像毫无疑问和可以说,对不对? |
| 336 | And he's so clear on his time management | 他对时间管理这么清楚 |
| 337 | that he actually handles it himself. | 他自己处理的 |
| 338 | I couldn't do that, | 我不能这样做, |
| 339 | but like he can't even handle the bureaucracy | 但好像他连官僚机构都处理不了 |
| 340 | of having like an executive assistant at times. | 有时会像执行助理一样 |
| 341 | He's like, nope, I know exactly how much time | 他就像,没有,我知道 确切的时间 |
| 342 | I must spend on a certain thing, | 我必须花在某个东西上, |
| 343 | and I will be kind of the guardian of that. | 我将是一个守护者。 |
| 344 | And you think about it, like time is | 你想想,就像时间一样 |
| 345 | the equally distributed resource | 平均分配的资源 |
| 346 | that we have to always be guardians of. | 我们必须永远是守护者。 |
| 347 | I got to be honest, I don't know how he does that | 老实说 我不知道他怎么做到的 |
| 348 | because I could not live without. | 因为我不能没有。 |
| 349 | I couldn't either, no. | 我也不能,没有。 |
| 350 | My mind goes in 50 different directions. | 我的思想在50个不同的方向。 |
| 351 | Like, go here, go there, do this. | 喜欢,去这里,去那里,做到这一点。 |
| 352 | It's just, you know, I couldn't possibly do that. | 只是,你知道, 我不可能做到这一点。 |
| 353 | So being an entrepreneur, | 所以作为一个企业家, |
| 354 | what is the biggest reward so far for you? | 你最大的报酬是什么? |
| 355 | What have you enjoyed the most? | 你最喜欢什么? |
| 356 | Look, we've been incredibly successful financially, | 听着,我们在财政上非常成功 |
| 357 | and I'm super blessed by that. | 我被它所赐福 |
| 358 | Our podcast is doing really well. | 我们的播客做得很好。 |
| 359 | Our radio show, our social media, it's not the money. | 我们的广播节目,我们的社交媒体, 这不是钱。 |
| 360 | Honestly, it's the journey. | 说实话,这是旅程。 |
| 361 | I know that sounds like so cliche, | 我知道这听起来很陈词滥调 |
| 362 | like put that on a bumper sticker, | 就像贴在保险杠贴纸上 |
| 363 | but it's the memories that we've created, | 但我们创造的记忆 |
| 364 | kind of the, can you believe how far we've come? | 那种,你能相信 我们已经走了多远? |
| 365 | Also, I did a lot of thinking about this last year, | 还有,去年我考虑了很多 |
| 366 | like what is it that really drives me? | 喜欢它是什么真正驱动我? |
| 367 | I love solving complex problems | 我喜欢解决复杂的问题 |
| 368 | and doing the things that people say | 做别人说的话 |
| 369 | they can't actually be solved. | 他们实际上无法解决。 |
| 370 | I'm sure you're very similar in that way, | 我敢肯定,你非常相似 这样, |
| 371 | which is like, okay, | 这就像,好吧, |
| 372 | people say that you can't have this kind of a restaurant | 人们说你不能有这种餐馆 |
| 373 | or you can't have this kind of thing. | 或者你不能有这种东西。 |
| 374 | Like, well, maybe you can, is there a better? | 比如,嗯,也许你可以, 有更好的? |
| 375 | And that is what an entrepreneur at its core | 这就是企业家的核心 |
| 376 | is a problem solver against the tide. | 是个能解决潮流问题的方法 |
| 377 | That's what it is. | 就是这样 |
| 378 | Yeah, it is. | 是的,这是。 |
| 379 | Because again, if it was simple, | 因为如果很简单的话 |
| 380 | there would be no reason for entrepreneurs. | 创业者没有理由。 |
| 381 | Entrepreneurs are people that, you know, | 企业家是人,你知道, |
| 382 | quit companies while they might be ascending | 当公司升职时退出公司 |
| 383 | or they're putting out a second mortgage on their home | 要不然他们要再抵押一次 |
| 384 | or they're diving into savings or liquidating their 401k. | 或者他们潜入储蓄或清算他们的401k。 |
| 385 | And I think there's really something admirable | 我觉得真的有些东西值得钦佩 |
| 386 | about that kind of ambition. | 关于那种野心。 |
| 387 | It makes the world a better place | 这让世界变得更美好 |
| 388 | and so the greatest reward I'd have to say | 所以我不得不说最大的报酬 |
| 389 | is just seeing the journey | 只是在看旅程 |
| 390 | and seeing obviously some of the lives | 并且明显地看到一些生命 |
| 391 | impacted along the way. | 影响沿途。 |
| 392 | Yeah, I agree with that and I will say this. | 是的,我同意,我会说这个。 |
| 393 | I've been fortunate enough to, | 我很幸运 |
| 394 | Charlie, as an entrepreneur, | 查理,作为一个企业家, |
| 395 | to go through some cycles | 经历一些循环 |
| 396 | where I've built a business, sold it, | 在那里我建立了一个企业,卖了它, |
| 397 | built a business, sold it. | 建了一个企业,卖了它。 |
| 398 | And people have always asked me before, | 人们总是问我, |
| 399 | like, what's been the best part? | 喜欢,什么是最好的部分? |
| 400 | And I've said, honestly, it is a journey. | 我说,说实话,这是一个旅程。 |
| 401 | So I had the bumper sticker way before you, | 所以我有保险杠贴贴在你之前, |
| 402 | just so you know. | 只是让你知道。 |
| 403 | And in my mind, I thought, you know, | 在我的脑海里,我想,你知道, |
| 404 | I was always excited. | 我一直很兴奋 |
| 405 | Growing up in Chicago, | 在芝加哥长大, |
| 406 | I always had, like, this poster in my room | 我房间里总是有张海报 |
| 407 | and it was a picture of a Ferrari. | 这是一张法拉利的照片 |
| 408 | And I just remember, like, man, | 我只记得,就像,男人, |
| 409 | one of these days, Charlie, | 有朝一日,查理,我说 |
| 410 | I'm going to make enough to buy a Ferrari. | 我要赚够买辆法拉利 |
| 411 | And I remember when I bought my first Ferrari, | 我记得我买了我的第一个法拉利 |
| 412 | having an exit, | 有个出口, |
| 413 | and I think a lot of people here | 我想这里有很多人 |
| 414 | that do know me a little bit know that I'm a car guy. | 知道我是个车手 |
| 415 | And I remember getting in, I'm like, | 我记得进来,我说, |
| 416 | this is so cool, right? | 这太酷了吧? |
| 417 | First day, I've made it. | 第一天,我来了。 |
| 418 | And the second day was like, that's pretty cool. | 第二天就好像,这很酷 |
| 419 | And then like two weeks later, I'm like, totally cool. | 两周后,我完全冷静 |
| 420 | A month later, Charlie, I was like, it's a car. | 一个月后,查理,我说,这是辆车。 |
| 421 | And it was so wild to me | 对我来说太野了 |
| 422 | how anticlimactic and fast that was. | 这是多么惊人和快速。 |
| 423 | And so when you say journey, | 所以当你说旅途, |
| 424 | I have a good friend, | 我有个好朋友 |
| 425 | and I think many of you have met her today, | 我想你们很多人今天都见过她 |
| 426 | but she just went through a business sale as well. | 但她也刚刚经历了一笔生意 |
| 427 | And she's like, man, I'm reminiscing | 她就像,伙计,我想起 |
| 428 | the last 25 years of building my business. | 我过去25年的生意 |
| 429 | And I feel like I appreciate more | 我觉得我更感谢 |
| 430 | the journey of having gotten here | 来到这里的旅程 |
| 431 | than actually have gotten here to where I sold. | 而不是真正来到这里 我卖的地方。 |
| 432 | And you need to enjoy every day, then. | 那你每天都需要享受着 |
| 433 | Because the reward is actually the process. | 因为奖励实际上是过程。 |
| 434 | It's the process of solving problems. | 这是解决问题的过程。 |
| 435 | And there's a reason why you're on your third fund, Andrew, | 你加入第三个基金是有原因的 安德鲁 |
| 436 | because after your second or first, second one, like, | 因为在你第二次或第一次,第二次,喜欢, |
| 437 | okay, fine, you can go retire. | 好吧,好吧,你可以走了退休。 |
| 438 | Like, okay, that's not what life's about. | 就像,好吧,这不是 生活是什么。 |
| 439 | It's about value creation. | 在于价值创造. |
| 440 | It's about pouring into people. | 是为灌顶众生. |
| 441 | It's about making people's lives better. | 是为令众生得安乐. |
| 442 | And I think that's always lost | 我认为这是永远迷失 |
| 443 | because the outside world that is anti-entrepreneur | 因为外面的世界是反企业家的 |
| 444 | or at least value-neutral entrepreneur, | 或至少是价值中立的企业家, |
| 445 | they're like, oh, it's all about the money. | 他们喜欢,哦,这是所有的钱。 |
| 446 | I mean, look, yeah, that's a way to kind of token. | 我的意思是,你看,是的,这是一种 一种象征性的方式。 |
| 447 | It's part of it. | 其属也. |
| 448 | It's a way to tokenize and measure your success, obviously. | 很明显,这是衡量你成功的方法 |
| 449 | No one here should be against it. | 这里没有人会反对的 |
| 450 | But we would all say that it's about the team, too. | 但是我们都会说,这是关于球队的。 |
| 451 | I mean, I look at my team. | 我的意思是,我看我的团队。 |
| 452 | I'm like, I'll go to war with these guys. | 我要跟这些人开战 |
| 453 | I'm sure you feel the same, right? | 我敢肯定,你感觉相同,对不对? |
| 454 | For sure, absolutely. | 当然,绝对。 |
| 455 | Put me up against any other competitor | 让我面对其他竞争者 |
| 456 | and we will crush you | 我们会粉碎你 |
| 457 | because we've been through so much together. | 因为我们一起经历了这么多 |
| 458 | That's right. | 没错 |
| 459 | You galvanize as a team. | 你激励作为一个团队。 |
| 460 | Yes, exactly. | 没错 |
| 461 | And the memories that are created | 和创造的记忆 |
| 462 | and the connectivity, right? | 还有连通性,对吧? |
| 463 | That's what life is really about. | 人生就是这样 |
| 464 | At its core, it's about relationships. | 其核心在于关系. |
| 465 | And that's what, as an entrepreneur, | 这就是,作为一个企业家, |
| 466 | it's like you don't want to be a lonely entrepreneur. | 就像你不想成为孤独的企业家一样 |
| 467 | I learned that. | 我知道这一点。 |
| 468 | You want people around you. | 你想要身边的人。 |
| 469 | In fact, if you are a lonely entrepreneur, | 事实上 如果你是个孤独的企业家 |
| 470 | it's like probably won't work very well, honestly, | 这就像可能不会 非常好,说实话, |
| 471 | unless you're an incredible whiz kid engineer | 除非你是个了不起的工程师 |
| 472 | that has a gizmo better than anybody else. | 这比任何人都好 |
| 473 | But you guys, largely in the restaurant space, | 但你们,主要是在餐厅里 |
| 474 | are in the relationship business. | 在关系业务。 |
| 475 | That is. | 没错 |
| 476 | We are in that business. | 我们在做这个生意。 |
| 477 | It's tight margins. | 边际紧. |
| 478 | It's knowing customers' names. | 它知道顾客的名字。 |
| 479 | It's knowing your employees. | 它知道你的员工。 |
| 480 | You have a tough day, bad day. | 日子不好过,日子不好过 |
| 481 | You're going through divorce | 你们要离婚了 |
| 482 | and someone just break up with you. | 然后有人就跟你分手了 说吧 |
| 483 | Like, that's what it's all about, right? | 喜欢,这就是它的一切,对不对? |
| 484 | And it's not just about maximizing the bottom line, | 这不仅仅是关于 最大化底线, |
| 485 | which, of course, is part of it. | 当然,这是其中的一部分。 |
| 486 | But I bet everyone in this room would agree | 但我敢打赌,在这个房间里的每个人都会同意 |
| 487 | that what is the most precious thing you have? | 你最珍贵的东西是什么? |
| 488 | It's the team. | 这是团队。 |
| 489 | It's the human beings that actually make it happen. | 是众生实际成就. |
| 490 | 100%. | 百分百的 百分百的 百分百的 |
| 491 | So moving forward to building a lasting brand, OK? | 因此,前进 建立一个持久的品牌,好吗? |
| 492 | So all of us are trying to build brand. | 因此,我们所有人都在努力打造品牌。 |
| 493 | We're trying to tell stories. | 我们试图讲故事。 |
| 494 | We're trying to get you and your family, | 我们试图得到你和你的家人, |
| 495 | Charlie, to come to our restaurants. | 查理,来我们的餐馆。 |
| 496 | You've been successful so far. | 你已经成功到现在为止。 |
| 497 | OK, good. | 好吧,不错。 |
| 498 | Good, good. | 不错,很好。 |
| 499 | But we want you to keep coming back. | 但我们希望你继续回来 |
| 500 | And so how do you build a lasting brand? | 那么,你如何建立一个持久的品牌? |
| 501 | What are the table stakes for building | 大楼的台基是什么? |
| 502 | a lasting brand in your mind? | 你脑子里有一个持久的品牌? |
| 503 | So I'm trying to think of how to apply it towards restaurants. | 所以我想把它应用于餐馆。 |
| 504 | So I'll just probably broaden it. | 所以,我可能只是扩大它。 |
| 505 | And you guys, yeah. | 还有你们 |
| 506 | I mean, look, first of all, don't overcomplicate it. | 我的意思是,听着,首先, 不要过于复杂。 |
| 507 | 别做Cracker Barrel。 | |
| 508 | That would be my first piece of advice. | 这将是我的第一个建议。 |
| 509 | So if you have a brand that everyone liked, don't change it, right? | 所以,如果你有一个大家都喜欢的品牌, 不要改变它,对不对? |
| 510 | So please don't change Hash Kitchen. | 所以请不要改变Hash厨房。 |
| 511 | Yeah, we're not going to change it. | 是啊,我们不会改变它。 |
| 512 | It works too well. | 工作太顺利了 |
| 513 | So don't do that. | 故别. |
| 514 | But honestly, when it comes to a brand, it has to be something. | 但老实说,当它涉及到一个品牌, 它必须是某种东西。 |
| 515 | And I'm constantly trying to build brands. | 并不断努力打造品牌. |
| 516 | It has to have a missional statement as to why or what you are doing, | 它必须有一个传教声明 关于你为什么或在做什么, |
| 517 | especially when you're trying to have employees, | 特别是当你想要有员工的时候 |
| 518 | that it's not going to just be enough as a job. | 它不会只是 足够作为一个工作。 |
| 519 | They want to feel as if they're part of something | 他们想感觉自己是某事的一部分 |
| 520 | and they're building something. | 他们正在建造一些东西。 |
| 521 | That's something that's really changed the last 30 or 40 years, | 过去的三四十年里 事情真的改变了 |
| 522 | especially when you're adding kind of younger employees. | 特别是你加入年轻员工的时候 |
| 523 | But look, the cliché stuff, you know, building on social media, | 但是,你看,陈词滥调的东西, 你知道,在社交媒体上, |
| 524 | building on digital media, all that stuff matters. | 在数字媒体上,所有的东西都很重要。 |
| 525 | But even beyond that, like building a brand that will last | 但更何况,就像打造一个能持续品牌 |
| 526 | and that will be durable, | 将永居其中, |
| 527 | it needs to be connected towards the founder's energy and vision. | 它需要与创始人的能量和远见联系起来。 |
| 528 | And sometimes, honestly, if you're at like a couple dozen locations, | 有时候,老实说,如果你在 像几十个地点, |
| 529 | it's okay if the founder is associated with that brand. | 如果创始人和那个品牌有关 也没关系 |
| 530 | If I think about the local restaurants that are not scaled, | 如果我想到那些没有缩放的地方餐馆 |
| 531 | I know the owner of those restaurants. | 我知道那些餐馆的老板 |
| 532 | Yeah, you do. | 是的,你这样做。 |
| 533 | And I go to them because I'm treated well. | 我去找他们是因为我受到很好的待遇 |
| 534 | And I know that he's in the kitchen constantly hawking the quality. | 而且我知道他在厨房里 不停地追求质量 |
| 535 | And it's definitionally like not just corporatized. | 并且它的定义是像 不只是企业化。 |
| 536 | And so when you're trying to build a brand, | 所以当你试图建立一个品牌, |
| 537 | one of the hardest things for an entrepreneur, | 对企业家来说,这是一件最难的事 |
| 538 | and we have not done this successfully yet, | 而我们还没有成功做到这一点, |
| 539 | is separating the brand from the founder. | 将品牌与创始人分开 |
| 540 | It's very, very hard. | 这是非常,非常困难。 |
| 541 | I'm not convinced you have to do that, though. | 但我不相信你必须这么做 |
| 542 | No, I don't think so either. | 不,我也不这么认为。 |
| 543 | Right? | 对吧? |
| 544 | I mean, maybe again, like you get to a Chipotle, to your point, | 我的意思是,也许再次, 就像你得到的Chipotle, 对你的观点, |
| 545 | or you get to an In-N-Out burger, like, okay, eventually. | 或者你得到一个in -N -out汉堡, 像,好吧,最终。 |
| 546 | But honestly, I would argue it kind of happens naturally at that point. | 但老实说,我认为这是自然发生的。 |
| 547 | Yeah, it does. | 没错 |
| 548 | But I don't think like the kind of doctrinaire corporate approach is, | 但我不认为那种 理论家公司的方法是, |
| 549 | well, you know, I'm a private equity investor, | 嗯,你知道,我是一个私募股权投资者, |
| 550 | and we're investing in this restaurant, | 我们投资在这个餐厅, |
| 551 | and we need to make sure it's not too reliant on the founder. | 我们需要确保它不会太依赖创始人。 |
| 552 | I get that. | 我懂了,我懂你说什么 I get that. |
| 553 | But honestly, I don't think that's necessary. | 但老实说,我觉得没有必要 |
| 554 | I don't either. | 我也一样 |
| 555 | In fact, I think it actually might be unhealthy | 事实上,我觉得这实际上可能不健康 |
| 556 | if that entrepreneur is the face on social media, | 如果那个企业家是社交媒体的面孔 |
| 557 | is the one that could best describe it, | 这是最能描述它, |
| 558 | that can best sell it to investors and to bankers and to future customers. | 最好把它卖给投资者、银行家和未来的客户。 |
| 559 | Right? | 对吧? |
| 560 | And so I think that there is an inescapable bond | 所以我认为有不可回避的纽带 |
| 561 | between the entrepreneur and the brand | 企业家与品牌之间 |
| 562 | that I think that far too often the experts in the corporate world | 我认为,很多时候 公司的专家 |
| 563 | want to try to separate. | 想试着分开 |
| 564 | And I actually don't think that should happen as much. | 我其实不认为应该发生那么多。 |
| 565 | I agree. | и種 |
| 566 | So in building a brand then too, let's go a little further with that. | 因此,在建立品牌的时候,我们再进一步。 |
| 567 | And that is, in our industry, we love having someone like Ovation, | 也就是说 在我们的行业里 我们喜欢有像Ovation这样的人 |
| 568 | they're here, they're one of our tech partners, | 他们在这里, 他们是我们的技术伙伴之一, |
| 569 | and we get feedback immediately. | 我们马上得到反馈 |
| 570 | So you go into a Hash Kitchen, | 所以,你进入一个哈什厨房, |
| 571 | or into any of our counterparts here at the restaurants, | 或我们这里的餐馆里的任何同事, |
| 572 | and you leave and you're like, | 你离开,你喜欢, |
| 573 | oh, this wasn't really good. | 哦,这是不好的。 |
| 574 | And you hit, oh, it wasn't a good experience. | 你打,哦,这不是一个很好的经验。 |
| 575 | Or you get people to throw comments on Yelp, | 或者你让人们对Yelp发表评论 |
| 576 | or you get people to go out | 或者让人出去 |
| 577 | and start talking negatively about you in the industry. | 开始负面地谈论你在这个行业。 |
| 578 | It's hard for us because we're trying to build a brand, Charlie. | 对我们来说这很难 因为我们在努力打造一个品牌 查理 |
| 579 | And so how have you, | 你怎么样? |
| 580 | because I'm sure that you've received some of this in your business as well. | 我敢肯定,你得到了一些 这一点在你的生意。 |
| 581 | I have no haters. | 我没有仇恨者。 |
| 582 | No, no. | 没有,没有。 |
| 583 | None of us do. | 我们没有人知道。 |
| 584 | We're all here perfect. | 我们都在这里完美。 |
| 585 | We have no haters, no criticism. | 我们没有仇恨者,没有批评。 |
| 586 | Nothing but supporters. | 除了支持者,别无他法。 |
| 587 | How do we all learn from taking opposition and criticism? | 我们如何从反对和批评中吸取教训? |
| 588 | Actually, I have a quick question for you. | 其实,我有个问题要问你 |
| 589 | No, ask me. | 不,问我。 |
| 590 | How seriously do you guys take Yelp and all that? | 你们对Yelp和这一切有多认真? |
| 591 | As a customer, you never know, | 作为一个顾客,你永远不会知道, |
| 592 | because I write these screeds against some of these restaurants, | 因为我写这些杂碎 与一些这些餐馆, |
| 593 | not Sicilian Butcher. | 而不是西西里屠夫。 |
| 594 | But how seriously do you guys take that? | 但你们有多认真? |
| 595 | I think that it is a lagging indicator that we're doing, not leading. | 我认为这是一个落后的指标 我们正在做,而不是领导。 |
| 596 | I do think it's something that we look at because we have to. | 我确实认为,这是我们所看到的,因为我们不得不这样做。 |
| 597 | There's not a lot of different ways to know how you're doing. | 知法无量无边. |
| 598 | I feel like all of us, | 我觉得像我们所有人, |
| 599 | and maybe I can't see a lot of you guys, by the way, | 顺便说一句,也许我看不见你们这么多人 |
| 600 | just like the first two rows, | 就像前两排一样 |
| 601 | but how many of you guys in here rely on Google more than Yelp? | 你们有多少人比耶尔普更依赖谷歌? |
| 602 | You see the hands. | 汝等见手. |
| 603 | 所以Google也许更多。 | |
| 604 | I think Yelp, I think we all think that it's actually a hidden mafia somewhere | 我想Yelp,我想我们都认为 其实是一个隐藏的黑手党某处。 |
| 605 | and that they just want the negative. | 他们只想要负数 |
| 606 | And so I think... | 所以我觉得... |
| 607 | I also think there's some fake stuff on Yelp. | 我也觉得Yelp上有些假东西 |
| 608 | I don't know. | 师曰. |
| 609 | I think we would all agree with that, too. | 我想我们都同意这一点。 |
| 610 | Do you think your competitors are planting bad comments? | 你觉得你的竞争者会发表坏评论吗? |
| 611 | I think that's what we've wondered, right? | 我想这就是我们想知道的 对吧? |
| 612 | I think I want to get to the bottom of it. | 我想说清楚 |
| 613 | Yeah, we want to get to the bottom. | 是啊,我们想得到底部。 |
| 614 | Once you get to the bottom of it, let us all know. | 你一查清楚就通知我们 |
| 615 | We want to know. | 我们想知道。 |
| 616 | But either way, it's important for us. | 但无论哪种方式, 这对我们很重要。 |
| 617 | And so you're right. | 所以你是对的 |
| 618 | Like you get, as founders, as Savory and our team, | 就像你得到,作为创始人, 作为萨沃里和我们的团队, |
| 619 | people having bad experience after bad experience, | 有过糟糕经历的人 |
| 620 | it's good to see that and go, | 很高兴看到这个然后走 |
| 621 | we need to address this, this and this within the business. | 我们需要解决这个问题, 这个问题和这个问题在企业内部。 |
| 622 | But how do you take it? | 但是,你怎么样? |
| 623 | And then just as a team, too, | 然后作为一个团队,太, |
| 624 | not let it melt you down and turn that opposition or criticism into a struggle. | 而不是让它融化你 将反对或批评变成斗争。 |
| 625 | Look, first of all, all feedback is an opportunity to get better, right? | 听着,首先,所有的反馈 是一个更好的机会,对不对? |
| 626 | And at least in my business and what I do, | 至少在我的生意和我所做的 |
| 627 | anytime someone has negative feedback, | 每当有人得到负面反馈, |
| 628 | I personally see it through to make sure that it's addressed. | 我个人看穿它 以确保它解决。 |
| 629 | And I do it aggressively. | 我这样做很激烈。 |
| 630 | I do it really fast. | 我动作真快 |
| 631 | And I do it involving the parties and the actors that were responsible. | 我这样做涉及到各方和负责的行为者。 |
| 632 | So it's a learning lesson. | 故曰学问. |
| 633 | So it never happens again, right? | 所以,它永远不会再发生,对不对? |
| 634 | So we run these big events, 20,000 people show up. | 因此,我们管理着这些大事件, 20,000人出现。 |
| 635 | It's the biggest events. | 这是最大的事件。 |
| 636 | We've won in Phoenix. | 我们在凤凰城赢了 |
| 637 | And if someone has a bad experience, I go straight to the events director. | 如果有人有不好的经验, 我直接去 事件导演。 |
| 638 | I say, what is this reason of this? | 我说,这是为什么? |
| 639 | Like, why did it happen? | 为什么? |
| 640 | You're going to refund the money and we're going to make sure it never happens again. | 你要退钱 我们要保证不会再发生 |
| 641 | So it then becomes a standard operating procedure improvement, | 因此,它成为一个标准操作程序的改进, |
| 642 | not just like, hey, can you make sure this is handled? | 不只是喜欢,嘿, 你能确保这是处理? |
| 643 | And sometimes it turns out that person is wacky | 有时候发现那个人是疯子 |
| 644 | and they are finding something wrong. | 他们发现有问题 |
| 645 | You've all experienced this as restaurant owners and operators. | 你们作为餐厅老板和经营者 都经历过这种事 |
| 646 | Somebody is just looking for something wrong and the pancakes were perfect | 有人找错人了 煎饼很完美 |
| 647 | and they're still looking for something, right? | 他们还在找什么,对吧? |
| 648 | And they weren't perfect enough. | 他们不够完美 |
| 649 | But you can tell, this is what's really important. | 但你能看出来 这才是最重要的 |
| 650 | You guys have a good antenna as founders, | 你们有很好的天线 作为创始人, |
| 651 | a legitimate piece of feedback and an illegitimate piece of feedback, right? | 合法的反馈 和非法的反馈,对不对? |
| 652 | And that one, that legitimate piece of feedback comes through. | 而那一个, 合法的反馈部分通过。 |
| 653 | You need to personally usher that through the process because it's easy | 你需要亲自通过这个过程 来引导它 因为很简单 |
| 654 | to just delegate it and be like, oh, you know, that's just an outlier. | 只是授权它, 和像, 哦,你知道,这只是一个外线。 |
| 655 | But think about it. | 但想着. |
| 656 | If one out of a hundred people are not going to return | 如果一百人中有一人不会回来 |
| 657 | and you scale that over a course of five years, guys, that's your margins, right? | 5年时间里,你们可以扩大范围,对吧? |
| 658 | Yeah. | 对 |
| 659 | Especially in the restaurant business, right? | 特别是餐馆生意 对吧? |
| 660 | The restaurant business is built on recurring customers over periods of time. | 餐馆业务以一段时间内经常出现的客户为基础。 |
| 661 | It's very much on the returning customers. | 归来客甚多. |
| 662 | So for us, it's not dissimilar, right? | 因此,对我们来说,它并不不同,对不对? |
| 663 | We run these events. | 我们负责这些活动。 |
| 664 | If 20,000 became 17,000, that's a big deal for it. | 如果2万变成1万7千,那就大了. |
| 665 | That's a big deal, right? | 这很重要,对吧? |
| 666 | That kind of eats away at the margins and the core of what we do. | 那种东西会吞噬我们的边缘和核心 |
| 667 | So as far as like sustaining the brand, though, you want to try to be ahead of it, right? | 就维持品牌而言,你还是想超越它,对吧? |
| 668 | And this is where I think founders and entrepreneurs should never be disconnected | 我觉得这里的创始人和企业家 不应该被切断 |
| 669 | from the lived experience of what you are trying to actually present forward. | 从你所展示的 真实经验来看 |
| 670 | And so that means you guys should continually make sure you are eating | 也就是说你们应该继续确保你们在吃东西 |
| 671 | the food that you are serving to make sure that it's still good. | 你提供的食物 确保它仍然很好。 |
| 672 | It's the greatest way to do it. | 最胜法门. |
| 673 | I'm sure you teach your entrepreneurs and your managers all the time. | 我敢肯定,你总是教 你的企业家和你的经理。 |
| 674 | And I eat at all of my restaurants. | 我在所有的餐厅吃。 |
| 675 | How do I apply this to my life or to us? | 我该怎么用这个来对待我的生活还是对我们? |
| 676 | I make our event managers go as attendees to our own events for a couple hours. | 我让我们的活动经理 作为参与者 参加我们自己的活动 几个小时。 |
| 677 | Go sit in the chair. | 去坐着吧 |
| 678 | Is the audio good? | 声音好听吗? |
| 679 | Is the acoustics good? | 音响好吗? |
| 680 | Are they getting into the room quickly? | 他们快进房间了吗? |
| 681 | Is it too hot? | 太热了吗? |
| 682 | All of it. | 所有一切众生. |
| 683 | You have to go through that kind of lived experience. | 你必须经历那种活的经验。 |
| 684 | And we do surveys. | 我们做调查。 |
| 685 | We do feedback. | 我们做反馈。 |
| 686 | But all that, I think, is a bunch of rubbish, honestly. | 但是,我认为,这一切是一堆垃圾,说实话。 |
| 687 | Nothing gets close to the actual like tangible living through | 没有什么比实际生活更接近 |
| 688 | sitting in the booth at the restaurant. | 坐在餐厅的摊位上 |
| 689 | And then, yeah, I'll just repeat what I said. | 然后,是的,我只是重复我说的话。 |
| 690 | It is very tempting. | 它非常诱人。 |
| 691 | And I go through this all the time as a founder, as an entrepreneur, | 我作为创始人 企业家 经常经历这些 |
| 692 | when I receive negative feedback to do two things. | 当我收到负面的反馈 做两件事。 |
| 693 | To either take it personally or to dismiss it. | 要不就当真,要不就当真 |
| 694 | It took time for me to be like, look, great opportunity to be better. | 我花了点时间才能好起来 |
| 695 | That's not natural. | 这不自然 |
| 696 | Because you get defensive. | 因为你有防守能力 |
| 697 | Like, what do you mean you didn't like the Bloody Mary, right? | 你说你不喜欢血腥玛丽是什么意思? |
| 698 | Okay, let me think about this as a way we do it. | 好吧,让我考虑一下,我们这样做。 |
| 699 | And then you can use prudence to be able to navigate. | 然后,你可以使用谨慎 能够导航。 |
| 700 | Yeah, that's actually a very powerful one. | 是啊,这其实是一个非常强大的一个。 |
| 701 | That is, you got to go through probably some exercises to get there. | 也就是说,你必须经历一些 练习才能到达那里。 |
| 702 | It takes time. | 这需要时间。 |
| 703 | It takes mentorship. | 它需要导师。 |
| 704 | And that's, again, going from good to great. | 这又是从好到好 |
| 705 | Yeah, it is. | 是的,这是。 |
| 706 | Good to great. | 不错 |
| 707 | You look at feedback as an opportunity to upgrade and to turbocharge. | 你将反馈视为升级和涡轮增压的机会。 |
| 708 | Not just to either get bitter or to dismiss and act as if nothing is wrong. | 不仅仅是苦恼或解雇 并表现得好像没什么不对 |
| 709 | That's right. | 没错 |
| 710 | Even though the statement, I got to be honest, feedback is a gift. | 尽管声明,我必须诚实,反馈是一种天赋. |
| 711 | I know it is. | 我知道这是。 |
| 712 | But when someone says that to me, I want to punch them out. | 但是,当有人对我说, 我想打他们出来。 |
| 713 | But not all feedback is. | 但并非所有的反馈都是。 |
| 714 | You have to use prudence and wisdom to know like, | 你要用谨慎和智慧来知道... |
| 715 | okay, this is just a person that literally complains for a living, right? | 好吧,这只是一个人 字面上抱怨生活,对不对? |
| 716 | They want a free meal. | 他们想要免费的晚餐。 |
| 717 | They want a free airline ticket. | 他们想要一张免费机票。 |
| 718 | But there's also, you could tell somebody that writes like a very thoughtful letter. | 但是,还有,你可以告诉某人 谁写得像一个非常周到的信。 |
| 719 | You know, I was ignored a couple of times, this and that. | 你知道,我被忽略了几次, 这个和那个。 |
| 720 | Like, okay, you know, this is something that we need to take care of for sure. | 像,好吧,你知道,这是 事情我们需要处理 确定。 |
| 721 | So last few questions here. | 最后几个问题 |
| 722 | Appreciate the time. | 感谢时间。 |
| 723 | Lessons from leading employees. | 领导员工的教训. |
| 724 | I mean, you have over a thousand Gen Zs. | 我的意思是,你有一千多个源Z。 |
| 725 | We employ a lot of Gen Zs too. | 我们雇用了很多Gen Zs。 |
| 726 | I could teach a master class on that. | 我可以教主课 |
| 727 | Okay. | 摆 |
| 728 | Well, tell us a two-minute master class on just teaching and leading those Gen Zs. | 那么,告诉我们一个两分钟的硕士课程 仅仅教学和领导这些基因Z。 |
| 729 | If in the ideal world, you have a clear set of articulated values for your company | 如果在理想的世界里,你拥有一套清晰的 清晰的价值观为你的公司 |
| 730 | that is no more than one page, maybe two pages. | 这不超过一页,也许两页。 |
| 731 | And in the onboarding process of onboarding a Gen Zer, | 在登机过程中 登上Gen Zer, |
| 732 | you not just recite it, you get buy-in as to what those values are. | 你不只是背诵它, 你得到买入 这些价值是什么。 |
| 733 | We show up on time around here. | 我们在这里准时出现 |
| 734 | We tell the truth. | 我们说实话。 |
| 735 | We don't blame people for our problems, right? | 我们不怪人 我们的问题,对不对? |
| 736 | We always try to find a way to make things better, right? | 我们总是想办法让事情变得更好 对吧? |
| 737 | You do not bring your personal life into the workplace, right? | 你不能把个人生活带进工作场所,对吧? |
| 738 | B,op也. | |
| 739 | While you are onboarding them, you don't just do it. | 你上船的时候 不只是这样 |
| 740 | You say, hey, do you have any problem with this? | 你说,嘿,你有什么问题吗? |
| 741 | Tell me your feedback. | 告诉我你的反馈 |
| 742 | You involve them in that value process. | 你让他们参与这个价值过程。 |
| 743 | You get them to co-sign it, not just in some procedural way, | 你让他们共同签署, 不只是在某种程序上, |
| 744 | but to have them have real buy-in. | 但让他们有真正的买入。 |
| 745 | Why does that matter? | 这有什么关系? |
| 746 | You have now established a standard of conduct that when they break it, | 你现在确立了一个行为标准 当他们打破它, |
| 747 | like, hey guys, remember in that onboarding three months ago, | 像,嘿,伙计们, 记得在船上 三个月前, |
| 748 | you said you're not going to bring your personal life into business? | 你说你不会把你的私生活带进生意? |
| 749 | Well, you just did that. | 好吧,你刚刚这样做。 |
| 750 | So let's talk about why you did that. | 所以,让我们谈谈你这样做的原因。 |
| 751 | You need to live up to the standard. | 须达标准. |
| 752 | This has probably always been true in corporate life. | 这在公司生活中可能一直如此。 |
| 753 | It is so enormously important for Gen Z, | 这对Gen Z来说非常重要 |
| 754 | because they have a tendency to try to make… | 因为他们有尝试... |
| 755 | There's no, like, work-life separation. | 工作与生活之间没有分离 |
| 756 | And they also will cry in justice sometimes for something that you think | 他们也会在正义中哭泣 有时你认为的东西 |
| 757 | is a normal operating corporate business practice | 是正常运营的企业业务做法 |
| 758 | that they need to be reminded to in clear detail. | 需要清楚地提醒他们。 |
| 759 | So you can have, like, the Ten Commandments of Savory Brands | 所以,你可以一样,十诫 萨沃里品牌 |
| 760 | or whatever it is, right? | 还是不管它是什么,对不对? |
| 761 | And that process, then, there's no wiggle room or excuse. | 这个过程,那么,没有摇摆的房间或借口。 |
| 762 | And what it is, it needs to be publicly displayed, right? | 它是什么,需要公开展示,对不对? |
| 763 | It needs to be everywhere when you come into work, | 上班时必须到处都是 |
| 764 | when you come out of work. | 当你走出工作。 |
| 765 | So there's no mystery. | 故无迷. |
| 766 | And again, it can't be 100. | 再说一次,不可能是100 |
| 767 | It shouldn't be 50. | 不应五十. |
| 768 | Honestly, you could capture a lot in 10, like, | 老实说,你可以捕捉很多 在10,喜欢, |
| 769 | tell the truth, don't complain, blah, blah, blah. | 说实话,不要抱怨,等等,等等。 |
| 770 | And again, if there's a problem, be like, | 再说一遍,如果有问题,就说 |
| 771 | I don't think you're a good fit here anymore | 我想你已经不合适了 |
| 772 | because you're not living up to the standard that you already agreed to. | 因为你没有达到你已经同意的标准 |
| 773 | Yeah, that's great. | 是啊,这是伟大的。 |
| 774 | Right? | 对吧? |
| 775 | And then you have to live by it. | 后须依此而住. |
| 776 | And here is the key. | 这是关键 |
| 777 | Your managers and your leaders must also live by those rules. | 你的管理人员和领导人也必须遵守这些规则。 |
| 778 | You will have a schism in your organization | 你会在组织里搞分裂 |
| 779 | if the managers are living by a separate code. | 如果管理者靠单独的代码生活 |
| 780 | Now, they can have different privileges, | 现在,他们可以有不同的特权, |
| 781 | but they cannot have different principles. | 但他们不能有不同的原则。 |
| 782 | I actually agree with that. | 我实际上同意这一点。 |
| 783 | Privileges being as, okay, they can come a little later. | 特权是,好吧,他们可以 稍晚一点。 |
| 784 | They can have a company car, but they can't lie, right? | 他们可以拥有公司车,但他们不能撒谎,对不对? |
| 785 | They can't do one thing. | 他们不能做一件事。 |
| 786 | So privileges and principles are two different things. | 所以特权和原则是两个不同的事物. |
| 787 | So for us, it's worked very, very well. | 因此,对我们来说,它的工作非常,非常好。 |
| 788 | It's phenomenal. | 这是惊人的。 |
| 789 | I'm going to shift because we're out of time, | 我要换班了,因为我们没时间了 |
| 790 | but I want to hear from you. | 但我想听到你的声音 |
| 791 | You're obviously in some rooms that none of us are in, | 你显然在一些房间 我们没有人, |
| 792 | we are all, I think all of us are going into a budgeting season. | 我们都是,我想我们都 进入一个预算季节。 |
| 793 | So we're talking about 2026. | 於是说二十二六. |
| 794 | And in 2024, Charlie, we sat down | 2024年 查理 我们坐下 |
| 795 | and with all of our different brands and management, | 和所有不同的品牌和管理层, |
| 796 | we said, we think this is going to happen in 2025 | 我们说,我们认为这 会发生在2025年 |
| 797 | and this is going to happen. | 这一切将会发生 |
| 798 | A lot of it didn't happen, right? | 很多事情没发生,对吧? |
| 799 | Like this year has been a little bit more tumultuous | 碞钩硂妓 tum |
| 800 | than I think a lot of us have experienced in the past | 比我想我们很多人过去经历过 |
| 801 | and also that we probably plan for. | 以及我们可能计划。 |
| 802 | Give us some guidance as to what you're hearing and thinking | 给我们一些指导 你听到和思考 |
| 803 | about the economy itself going into 2026 | 经济本身进入2026年 |
| 804 | and how should we budget our career or budget our businesses | 以及我们应该如何预算 我们的职业生涯或预算 我们的企业 |
| 805 | so that we're safe in our career? | 这样我们才能在事业中安全吗? |
| 806 | Please, anything I say here, guys, | 请,我在这里说什么,伙计们, |
| 807 | to take with an enormous grain of salt, | 用一粒巨大的盐, |
| 808 | please have it be one data point and a factor of many. | 请将它作为一个数据点和许多因素。 |
| 809 | Last thing I want to tell you is the economy is great. | 我最不想告诉你的是经济是伟大的。 |
| 810 | You guys open five new locations and they close and I have a... | 你们打开五个新地点 他们关闭,我有一个... |
| 811 | Yeah, yeah. | 对 对 |
| 812 | We're going to send you some yelps. | 我们会给你送些黄油 |
| 813 | Well, I think you guys will do more than that. | 好吧,我想你们会做的更多。 |
| 814 | Yeah, yeah. | 对 对 |
| 815 | But look, I happen to be very long-term bullish | 但是,你看,我碰巧是非常长期的欺负 |
| 816 | on the American economy for many reasons, | 关于美国经济的很多原因, |
| 817 | not just psychologically. | 不仅仅是心理上的 |
| 818 | Just as a side note, I think in reminding your workers | 我提醒你的员工 |
| 819 | that their tax are not tipped up to a certain amount | 他们的税款不超过一定数额, |
| 820 | and their overtime is not tipped now, | 他们的加班费,现在还没有报到, |
| 821 | I think is a very interesting potential morale boost | 我觉得这是一个非常有趣的 潜在的士气提升 |
| 822 | that you can tell to your workers. | 你可以告诉你的工人。 |
| 823 | Let me tell you why I'm bullish. | 让我来告诉你我为什么这样 |
| 824 | I'm bullish because after traveling the world | 我胆小,因为旅行过后 |
| 825 | both to Europe and Asia, they are all looking to America | 对欧洲和亚洲来说 他们都仰望美国 |
| 826 | and they are telling me as a traveler, | 他们告诉我一个旅行者, |
| 827 | the American economy is the best. | 美国的经济是最好的。 |
| 828 | We want to put money into America. | 我们要把钱放进美国 |
| 829 | We want to buy American securities. | 我们想买美国证券 |
| 830 | We want to buy American real estate. | 我们要买美国房地产 |
| 831 | That's amongst the ruling class and the investor class | 那是统治阶级和投资者阶级 |
| 832 | of these other countries. | 这些其他国家。 |
| 833 | Secondly, I think that there is a massive pent-up economic boom | 第二,我认为有一个大规模的经济繁荣 |
| 834 | that's waiting to happen around artificial intelligence | 等待着人工智能发生 |
| 835 | that is going to reverberate positively | 这会产生积极的影响 |
| 836 | throughout the entire economy. | 整个经济。 |
| 837 | I think it will make your businesses more efficient. | 我想这会提高你的生意效率 |
| 838 | I think you'll be able to better analyze data. | 我想你可以更好地分析数据。 |
| 839 | I don't think, honestly, if we're doing this | 老实说,我不认为我们这样做 |
| 840 | five years from now, I think we'll laugh. | 五年后,我想我们会笑的 |
| 841 | You're like, we used to look at Yelp. | 你就像,我们过去看耶尔普。 |
| 842 | AI is now better able to synthesize | 现在AI更能合成 |
| 843 | 100 different receipt transactions an hour | 每小时100次不同的收款交易 |
| 844 | and we could tell whether or not | 而且我们可以分辨是否 |
| 845 | they had a good experience or bad experience. | 他们有很好的经验或不好的经验。 |
| 846 | I think the way that we analyze data | 我认为我们分析数据的方式 |
| 847 | and it guides your businesses is going to completely change | 它指导你的企业 将彻底改变 |
| 848 | and it will make you more profitable. | 让你更赚钱 |
| 849 | It'll make your businesses better and more attractive. | 这会让你的生意更好更吸引人 |
| 850 | And so if I were to give you a piece of advice you should take, | 所以,如果我给你一个建议 你应该接受, |
| 851 | embrace AI wholeheartedly in every way you possibly can | 尽你所能全心全意地拥抱AI |
| 852 | because if not, it's the same people | 因为如果不是,就是同一个人 |
| 853 | that didn't embrace the steam engine. | 那没有拥抱蒸汽机。 |
| 854 | What's that internet thing? | 网络是什么? |
| 855 | I don't need that. | 我不需要那个 |
| 856 | I'm just running a restaurant. | 我只是在经营一家餐馆 |
| 857 | So I highly encourage that. | 因此,我大力鼓励这样做。 |
| 858 | I think rates are going to go down. | 我认为利率会下降。 |
| 859 | I was talking to a major, major multi-trillion dollar | 我当时在跟一大笔多亿美金说话 |
| 860 | manager the other day and he says, | 那天经理说 |
| 861 | their data shows the American economy is a lot better | 他们的数据显示美国经济好多了 |
| 862 | than even the Fed thinks it is. | 连美联储都认为是 |
| 863 | So I happen to be a very optimistic person. | 所以我是一个非常乐观的人。 |
| 864 | I think that there is probably going to be | 我认为,很可能是 |
| 865 | a market correction at some point. | 某时市场矫正. |
| 866 | I think that publicly traded securities | 我认为公开交易的证券 |
| 867 | are vastly overvalued largely because money | 被高估了 主要是因为钱 |
| 868 | doesn't know where to go right now. | 现在不知道该去哪了 |
| 869 | So it just keeps on going into these high, insane, | 所以,它只是继续 进入这些高,疯狂, |
| 870 | multiply, the same six companies | 乘以,同样的六家公司 |
| 871 | and the video of Google, Microsoft that just keep on there. | 和Google的视频,微软, 保持在那里。 |
| 872 | But the actual brass tax consumer sentiment is actually okay. | 但实际上黄铜税消费者的情绪是好的。 |
| 873 | Consumer spending is remaining strong. | 消费者支出仍然强劲。 |
| 874 | If there were some pitfalls where the economy is, | 如果有经济的陷阱 |
| 875 | housing remains to be a big problem. | 住房仍然是一个大问题。 |
| 876 | However, shelter inflation hasn't gone up too much | 但是,住房的通货膨胀没有上升太多 |
| 877 | since January. | 从一月。 |
| 878 | But the last thing I'll say is this, | 但我最后要说的是, |
| 879 | is the more I spend in the economy both as an analyst | 我作为分析师在经济中花费的越多 |
| 880 | and actually as a participant, the more I realize | 实际上作为一个参与者,我越意识到 |
| 881 | that so much of this is psychological, | 这么多都是心理上的, |
| 882 | that if people believe things will be better, | 如果人们确信事情是更好的, |
| 883 | they will be better. | 会更好 |
| 884 | You guys are the top, like the biggest one-to-one | 你们是顶级的,像最大的一对一 |
| 885 | correlation of that statement that I could imagine. | 与我想象中的说法的相关性。 |
| 886 | I agree with that. | 我同意这一点。 |
| 887 | Either people eat out because they think things are good | 要么有人吃东西,因为他们觉得很好 |
| 888 | or they do not think things are good, right? | 或者他们不认为事情是好的,对不对? |
| 889 | And so I would say that the more that we can cheerlead | 所以我会说,我们越能拉拉队 |
| 890 | the economy, the better. | 经济,越好。 |
| 891 | And the more that we can say that it's good, | 我们越能说这是好的 |
| 892 | the more that it will be good. | 越多,这将是好的。 |
| 893 | I would much rather be the United States | 我宁愿成为美国 |
| 894 | than continental Europe right now. | 比欧洲大陆现在。 |
| 895 | I would much rather be the United States | 我宁愿成为美国 |
| 896 | than a lot of these other countries. | 比其他许多国家还多 |
| 897 | I think there might be some one or two minor corrections, | 我想可能会有一点小更正, |
| 898 | but we have every possible asset. | 但我们有所有可能的资产。 |
| 899 | I think that we're going to see better energy prices. | 我认为我们将看到更好的能源价格。 |
| 900 | I think we're going to see more capital deployment. | 我想我们会看到更多的资本部署。 |
| 901 | Also, guys, if you're going to go to more, | 还有,各位,如果你们要多看一些 |
| 902 | if you guys are going to be building more, | 如果你们要建更多的房子 |
| 903 | whatever it is, convection ovens, whatever it is, | 无论它是什么,对流炉, 不管它是什么, |
| 904 | there's 100% depreciation coming back | 100%的折旧率又回来了 |
| 905 | in the tax code here, which is huge. | 这里的税法,这是巨大的。 |
| 906 | Heavy machinery discounts. | 重型机械折扣. |
| 907 | I don't know how that applies to your businesses, | 我不知道这怎么适用于你的生意, |
| 908 | but I imagine it's pretty good, right? | 但我想这是相当不错的,对不对? |
| 909 | And so eventually you're going to see this thing pop | 所以最终你会看到这个东西爆炸 |
| 910 | where there are so many incentives based | 有这么多奖励 |
| 911 | on this latest tax bill that I think | 关于这个最新的税收法案 我想 |
| 912 | will be enormously positive. | 这将是非常积极的。 |
| 913 | And if the no tax on tips and no tax on overtime | 如果对小费不征税 对加班不征税 |
| 914 | actually does end up materializing | 实际上,最终实现 |
| 915 | into demand-driven parts of the economy, | 进入需求驱动的经济部分, |
| 916 | there'll be more people that have more money in their pockets | 会有更多的人 有钱在他们的口袋里 |
| 917 | that will spend it more in restaurants, right? | 那会花更多的时间 在餐馆,对不对? |
| 918 | So again, don't take this to the bank, | 再说一遍,别把这个带到银行去 |
| 919 | but generally I am investing like a bull, | 但一般情况下我像公牛一样投资 |
| 920 | especially a long-term bull, | 特别是一头长期的公牛 |
| 921 | a five, 10-year long-term optimist. | a 五、十年长期乐观主义者。 |
| 922 | I think that we have such incredible assets. | 我认为我们有如此惊人的资产。 |
| 923 | And the last thing is like I talked to entrepreneurs, | 最后一件事 就像我和企业家谈过 |
| 924 | they still are in growth mode, | 他们仍在成长中, |
| 925 | they're in problem-solving mode. | 他们处于解决问题的状态 |
| 926 | And I think as long as we keep that kind of mindset | 我想只要我们保持这种心态 |
| 927 | and that psychology, | 而心理学, |
| 928 | I think we're going to be in a very, very good place. | 我想我们会在一个非常好的地方 |
| 929 | Yeah, I appreciate that. | 是的,我很感激。 |
| 930 | Last question. | 最后一个问题。 |
| 931 | What is a quote that you live by? | 什么是引言 你的生活吗? |
| 932 | Boy, a quote that I live by. | 男孩,一个引用 我生活。 |
| 933 | I'm a big, I'm a Christian. | 我是一个大, 我是个基督徒。 |
| 934 | I wear it on my sleeve. | 我穿着它在我的袖子上。 |
| 935 | So quotes would probably always be Bible verses. | 所以引用可能是圣经的诗句。 |
| 936 | I'll give you two. | '二. |
| 937 | One is actually not in the Bible. | 一个实际上不在圣经里。 |
| 938 | It's more mythological. | 更传神话. |
| 939 | And one is actually in the Bible. | 一个其实是在圣经里。 |
| 940 | The first is not in the Bible. | 第一个不在圣经里 |
| 941 | It's this too shall pass, | 这也会过去的 |
| 942 | which was actually people think it's in the Bible. | 实际上,人们认为这是在圣经。 |
| 943 | It's not, but it's King Solomon's phrase, | 不是,但这是所罗门国王的话, |
| 944 | which is really amazing when you think about it | 这真的惊人 当你想到它 |
| 945 | because it's good no matter what season of life that you're in. | 因为它是好的,无论 你的生活季节是什么。 |
| 946 | If you're going through the worst of times, | 如果你经历了最糟糕的时光 |
| 947 | this too shall pass and things are going to get better. | 事情也会好转的 |
| 948 | If you're going through the best of times though, | 如果你经历了最好的时光, |
| 949 | it's really humbling. | 实在是一团糟 |
| 950 | Like this too shall pass and this will fade away | 像这样也会过去,这样就会消失 |
| 951 | because this will not last forever. | 因为这不会永远存在。 |
| 952 | So I love that. | 我喜欢这样 |
| 953 | And they don't. | 而且他们没有。 |
| 954 | Yeah, exactly. | 没错 |
| 955 | So it's a time transcendent truth | 因此,这是一个时代 超越真理 |
| 956 | that applies towards all periods as an entrepreneur. | 适用于作为企业家的所有时期。 |
| 957 | It humbles you when you need it and builds you up when you need it, | 它让你在需要的时候谦卑 并在需要的时候帮助你 |
| 958 | gives you hope when you need it, | 当你需要的时候给你希望, |
| 959 | and also gives you a little bit of dose of a gut check. | 还给你做了点肠道检查 |
| 960 | One of my favorite verses though is Romans 8 28, | 我最喜欢的诗句之一 虽然是罗马828, |
| 961 | which says that God works all things for good for those who love him. | 说真主为爱他的人而行善。 |
| 962 | It's a very freeing and liberating verse | 这是一个非常自由的诗歌 |
| 963 | for those of us that are Christians | 对于我们中的基督徒, |
| 964 | because we believe that when things can be really bad, | 因为我们相信 当事情可能真的糟糕, |
| 965 | God is working it for his good, his perfect and pleasing will, | 上帝在为他的好, 他的完美和愉快的意志, |
| 966 | which is a very, very hard teaching | 这是一个非常,非常艰难的教学 |
| 967 | when you come across business closures or staff layoffs. | 当你遇到 关闭业务或员工裁员。 |
| 968 | But it's very liberating that God is working all things | 但上帝在做一切事情,这是非常自由的 |
| 969 | towards an ultimate good. | 走向最终的好。 |
| 970 | So I love that. | 我喜欢这样 |
| 971 | And it kind of is very freeing | 这是一种非常自由 |
| 972 | that I don't have to be in charge of everything. | 我不必掌管一切 |
| 973 | And there is a God and I'm not him. | 还有上帝,我不是他 |
| 974 | And I surrender to his will. | 我服从他的意志 |
| 975 | Yeah, I appreciate that. | 是的,我很感激。 |
| 976 | My quote, I'm going to share it with you. | 我的引言,我要告诉你它。 |
| 977 | Is that okay? | 可以吗? |
| 978 | Yes, please. | 是的,谢谢。 |
| 979 | 是从Epictetus。 | |
| 980 | And it's, if you want to improve, | 如果你想要改进 |
| 981 | be content to be thought foolish and stupid. | 成为愚蠢的人 |
| 982 | The original Stoic. | 原作"史记". |
| 983 | Yeah, he was a former slave that became a Stoic. | 是的,他是一个前奴隶,成为了斯托伊克人。 |
| 984 | Yeah. | 对 |
| 985 | And I love it just because as entrepreneurs | 我喜欢它 只是因为作为企业家 |
| 986 | and all of us here building businesses, | 和我们所有在这里 建立企业, |
| 987 | we are pretty foolish. | 我们是相当愚蠢的。 |
| 988 | It's very, very hard. | 这是非常,非常困难。 |
| 989 | But you have to be content in the fact | 但你必须满足于事实 |
| 990 | that we've signed up for this, | 我们已经报名了, |
| 991 | that we are showing up every day to battle through it. | 我们每天都在战斗 |
| 992 | And so all I'd like to leave everybody here with | ┮и稱琵┮Τ |
| 993 | is stay the course, be smart, stay positive. | 保持方向,聪明,积极。 |
| 994 | I like that you have a positive outlook on the economy. | 我喜欢你对经济有正面的展望 |
| 995 | I do too. | 我也一样。 |
| 996 | We're investing like crazy right now into the market. | 我们投资像疯狂 现在市场。 |
| 997 | Don't do it because I told you. | 不要这样做,因为我告诉你。 |
| 998 | No, no, no. | 不,不,没有。 |
| 999 | We were doing it before. | 我们以前是这么做的 |
| 1000 | But this year and even next year. | 但今年,甚至明年。 |
| 1001 | But I appreciate you sharing some of your wisdom. | 但我很感激你分享你的智慧 |
| 1002 | And you're obviously in circles that we're not. | 你显然在绕圈子 我们不是。 |
| 1003 | And so thank you for sharing some of the things | 谢谢你分享一些东西 |
| 1004 | that you're seeing and you're hearing. | 你看见了,你听到了。 |
| 1005 | And thank you for sharing your entrepreneurial journey. | 谢谢你的创业之旅 |
| 1006 | I think that all of us learn from each other | 我想我们都互相学习 |
| 1007 | even if we have differences by elevating each other. | 即使我们通过提升彼此而存在分歧。 |
| 1008 | So thanks for being here to listen. | 谢谢你来这听 |
| 1009 | You guys for one, thank me. | 你们为之一,谢谢。 |
| 1010 | Thank you so much. | 非常感谢 |
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