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创始人谈第六街体育帝国背后的体育投资逻辑 | 2026.5.

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时间英文中文
0:05MLB,NBA,NFL (英语).
0:06Do you think in our lifetime, the three of us,你觉得在我们这一辈子 我们三个人
0:08there will ever be institutional capital将永远有机构资本
0:10that takes full control of one of those 92 teams?完全控制了92支队伍中的一支?
0:13Within those three leagues, it will happen in our lifetime,在那三个联赛里 我们这辈子都会这样
0:17but there needs to be substantial infrastructure但需要大量基础设施
0:20and real estate adjacency to justify these valuations.和房地产作为这些估价理由的附带条件。
0:23Otherwise, these valuations are going to turn out否则,这些估价结果
0:25to be probably too high.也许太高了
0:34All right, Alex, we're back at Bloomberg Invest.好吧,亚历克斯,我们回到彭博投资。
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序号英文中文
1MLB,NBA,NFL (英语).
2Do you think in our lifetime, the three of us,你觉得在我们这一辈子 我们三个人
3there will ever be institutional capital将永远有机构资本
4that takes full control of one of those 92 teams?完全控制了92支队伍中的一支?
5Within those three leagues, it will happen in our lifetime,在那三个联赛里 我们这辈子都会这样
6but there needs to be substantial infrastructure但需要大量基础设施
7and real estate adjacency to justify these valuations.和房地产作为这些估价理由的附带条件。
8Otherwise, these valuations are going to turn out否则,这些估价结果
9to be probably too high.也许太高了
10All right, Alex, we're back at Bloomberg Invest.好吧,亚历克斯,我们回到彭博投资。
11Massive conversation on stage,舞台上的大规模谈话,
12live taping at The Deal with Alan Waxman,与艾伦·瓦克斯曼的交易现场直播
13co-founder, CEO of Sixth Street Partners.第六街合作伙伴的首席执行官
14They own across lots of sports,他们拥有很多运动,
15but I know there's one deal you're especially interested in.但我知道有一个交易 你特别感兴趣。
16I am, and that's his acquisition我是,这是他的收购
17of a minority stake of the New England Patriots.新英格兰爱国者的少数利益。
18And I want to know how he cracked the code我想知道他是如何破解密码的
19with Robert and Jonathan Kraft,罗伯特和乔纳森・克拉夫特
20who are in Mount Rushmore of my ownership groups.他们正在拉什莫尔山 我的所有权团体。
21He's also done deals across soccer, basketball,他还做了足球,篮球,
22and baseball, so I have a prediction.和棒球, 所以我有一个预测。
23You guys are going to fix baseball.你们要修棒球
24Okay, let's go.好吧,我们走。
25All right, let's do it.好吧,让我们做到这一点。
26Please welcome to the stage Alan Waxman欢迎来到舞台 艾伦·瓦克斯曼
27for a live taping of The Deal以现场录制交易
28with Bloomberg's Jason Kelly and Alex Rodriguez.与彭博社的杰森·凯利和亚历克斯·罗德里格斯.
29Alan Waxman, great to see you.艾伦·瓦克斯曼 很高兴见到你
30I want to set the table a little bit我想把桌子摆好一点
31and talk about Sixth Street, your firm,谈谈第六街,你的律所
32because I think it's hard to understand, Alex,因为我觉得很难理解 Alex
33the context of what you're doing in sports在体育领域你所做的事的背景
34without understanding the context of the firm不理解公司的背景
35and even some of what's going on in the world right now.甚至有些事情 发生在现在的世界。
36So 30 seconds, give or take.因此,30秒,给予或采取。
37What's the Sixth Street investing ethos?第六街投资道德是什么.
38Complete flexibility.完全灵活
39We invest across, from day one, built the firm我们从第一天开始投资 兴建公司
40to invest across asset classes, geographies, sectors.在资产类别、地理、部门之间进行投资。
41Where's the best relative risk award?最好的相对风险奖在哪里?
42And we do that by having a team and a culture我们通过团队和文化来做到这一点
43of people that are over themselves.以自足者发誓,
44No egos, no BS, no politics, no fiefdoms.没有自我,没有BS,没有政治,没有领地。
45We built our architecture我们建造了我们的建筑
46to be an investor first architecture.成为投资第一建筑。
47So we didn't build it to raise the bigger and biggest funds.因此,我们建造它不是为了筹集更大和最大的资金.
48We raised smaller strategy funds我们筹集了较小的战略资金
49so that we raised those funds to the size of the opportunity这样我们就能把资金筹集到机会上
50and then we have extensive capabilities.然后我们拥有广泛的能力。
51And that's how we built our firm from day one.我们从第一天起就这么建公司
52That allows us to look across ecosystems这样我们就能跨越生态系统
53and to find the best teams and the best opportunities.寻找最好的团队和最佳机会
54Wax, you were one of the early, early movers in sports蜡,你是早期运动家之一
55and you saw this early.而且你很早就看见了
56You made that early acquisition,你早年就收购了
57getting into the San Antonio Spurs right after COVID.在COVID之后进入圣安东尼奥斯普尔斯
58But as a co-owner today,但作为今天的共同所有者,
59I have my Mount Rushmore of owners.我有我的拉什莫尔山的主人。
60And two that sit right on top of that list两个坐在名单的顶端
61are Robert and Jonathan Kraft.是罗伯特和乔纳森・克拉夫特
62I am fascinated by this deal.我对这个交易很着迷
63How did it start?怎么开始的?
64Do you call Robert?你打电话给罗伯特吗?
65Does Jonathan call you?乔纳森给你打电话了吗?
66Walk us through it.带我们穿过它。
67First of all, I spoke to Robert and Jonathan before this首先 我跟罗伯特和乔纳森谈过了
68and they speak so highly of Alex.他们对亚历克斯评价很高
69So you've got some big fans there.所以,你有一些大粉丝在那里。
70My name didn't come up just for the record, but go on.我的名字不只是为记录,而是继续。
71So by the way, Jason's super talented too.顺便说一下,杰森的超级天才也。
72Thank you, I really appreciate that.谢谢,我真的很感激。
73I talked to a lot of people before this我之前跟很多人谈过了
74and they said you're super talented too.他们说你也很有才华
75Look, this all starts, so we went through just context.听着,这一切开始, 所以我们经历了 公正的上下文。
76The NFL didn't allow private equity or private capitalNFL不允许私募股权或私人资本
77because we don't really think of ourselves因为我们没有真正想到自己
78as a private equity firm.作为私募股权公司。
79But they didn't allow institutional investors.但他们不允许机构投资者。
80So the NFL ran this big process.因此NFL运行了这个大过程.
81Some might say it was a proctology exam.可能有人会说这是个造型测试
82And you go through a process where they're trying to select你经历一个过程 他们试图选择
83two, three, four people that have sort of a golden key二、三、四个人都有金钥匙
84投资NFL。
85But coming out of that process, the CFO,但从这个过程中出来,CFO,
86I don't think I've ever told this story publicly,我想我从没公开讲过这个故事
87but the CFO of the NFL, Joe Sinclair,但是NFL的首席财务官 乔·辛克莱
88this is after we got approved,这是在我们获得批准后
89basically sent me an email.基本上给我发了封邮件
90I said, hey, and he was kind of the front lines我说,嘿, 他是那种前线
91of their due diligence on us and others.他们对我们和其他人的尽职调查
92And he said, hey, have you ever met Robert and Jonathan?他说,嘿,你见过罗伯特和乔纳森吗?
93I think you culturally would get along with them.我想你在文化上会和他们相处的
94You should meet them.你应该见见他们
95And they weren't looking to do minority equity investment.他们不想投资少数股权
96So he connected us.所以他把我们联系起来了
97We got together.我们在一起了
98And I'm summarizing this, but literally instantaneously,我总结一下,但实际上瞬间,
99it almost felt like family where we had alignment感觉就像一家人 我们在一起
100on team values, team culture, and clarity of purpose,关于团队价值、团队文化以及明确目的,
101which obviously you see the results很明显你看到了结果
102of what the New England Patriots had done.新英格兰爱国者组织所做的一切
103But what you don't see is all the little things,但你没有看到的一切 都是小事,
104those micro things they did in terms那些微小的事物,他们做了
105of running the organization.管理组织。
106And we just clicked right away.我们刚刚点击了一下
107And that's, by the way, consistent.顺便说一句,这是一致的。
108When you look at all the other sports teams当你看到所有其他的运动队
109we've invested in, they're all global champions.我们投资过 他们都是全球冠军
110Real Madrid, Barcelona, San Francisco Giants,真正的马德里 巴塞罗那 旧金山巨人
111San Antonio Spurs, Boston Celtics,圣安东尼奥·斯普尔斯 波士顿凯尔特人
112like there's a theme here.就像这里有个主题
113But the one common denominator between all of them但他们唯一的共同点
114is alignment on culture, values, and clarity of purpose.协调文化、价值观和明确目标。
115I have a quick follow-up on that for you, Wax.我有一个快速的后续 为你,蜡。
116So once you get through all the hugging and family所以一旦你通过所有的拥抱和家人
117and alignment, alignment and pricing,调整、调整和定价,
118do they say nine, do you say six?他们说九,你说六?
119Does it go back and forth, or is that more,是来回的 还是更多
120here's what we're looking for, you agree?这就是我们要找的,你同意吗?
121The way that we do business and the way我们做生意的方式和方式
122that I think the crafts do business,我认为工艺是生意
123both Rob and Jonathan, is this is a long-term relationship.罗布和乔纳森都是长期关系
124And the last thing we do in getting a partner还有最后一件事,我们得到一个伙伴
125is a back and forth, you kind of know what's fair,是一个前后,你知道什么是公平的,
126and you're just trying to solve for fairness.你只是想公正解决
127And it was a very short conversation.谈话时间很短
128And we agreed on it, we got in business together.我们同意了 我们一起做生意
129But you can just tell, by the way, it's not just sports,但你可以直言不讳地说 这不仅仅是运动
130it's any company we invest in.这是我们投资的任何公司。
131You can get a sense when you're in the meeting,当你在开会的时候,你可以感觉到
132you're watching the way they treat their employees,你看着他们对待员工的方式,
133the way they treat junior people.他们对待年轻人的方式。
134You talk to different people in the company or the teams.你和公司或团队里不同的人交谈
135Are they all saying the same things?他们都这么说吗?
136Are they saying seven different things?他们在说七件事吗?
137And you can tell by just meeting everyone你只要和大家见面就能知道
138what that culture is, what the values are,文化是什么,价值观是什么,
139and obviously do they have clarity of purpose.他们显然有明确的目的。
140And so let's talk about investing in the NFL让我们来谈谈投资NFL
141because you rightly pointed out this was a long process.因为你正确地指出 这是一个漫长的过程。
142The NFL was really the last of the major国家橄榄球联盟是最后的
143North American leagues and almost any league in the world北美联赛和世界上几乎所有的联赛
144to really embrace institutional capital.真正接受机构资本。
145But what was it about this particular deal financially?但这笔交易在财务上又是怎么回事?
146And as you figured out how to underwrite this当你想出如何承担这个
147and did the diligence, what was it about this franchise并尽了最大的努力, 什么是关于这个特许经营权
148and this sport that made it a compelling investment和这项运动 使它成为 令人信服的投资
149as a minority shareholder?作为少数股东?
150No rights.没有权利。
151I mean, this is, you're in it, but they're running it.我的意思是,这是,你在里面, 但他们运行它。
152Look, the first thing is like,听着,第一件事是,
153what's the durability of the league?联盟的持久性是什么?
154What's the leadership of the league?联盟的领导是什么?
155They're A plus.他们是A+。
156Like all you have to do is spend time with Roger.就像你要做的就是和罗杰呆在一起
157Roger Goodell.罗杰古德尔
158Yeah, I mean, he's, sorry, Roger Goodell.是的,我的意思是,他,对不起,罗杰古德尔。
159I mean, he's, and the people blown, the owner,我的意思是,他是, 和人们吹,主人,
160it's a world-class organization.这是一个世界级的组织。
161Then you get into sort of the market,然后进入市场
162you know, the Boston sports market.波士顿体育市场
163We're also, the Boston Celtics,我们也是波士顿凯尔特人
164like it's a great sports market.就像它是一个伟大的体育市场。
165It's a great fan base.这是一个伟大的粉丝基地。
166And look, I think with all these-听着,我想这些...
167You are in New York, just as a reminder.你是在纽约,只是提醒。
168New York's a great-纽约是一个伟大的 -
169Red Sox are next.红袜是下一个。
170By the way, we're partners with the New York Yankees顺便说一句 我们是纽约洋基队的搭档
171and they're great fan base too.他们也是伟大的粉丝基地。
172It's not exclusive.非独有.
173Everyone's got their own cultures.每个人都有自己的文化.
174But look, I think at the end of the day,但听着,我觉得最后,
175like for us, like the league itself,就像我们, 就像联盟本身,
176the durability of the league,联盟的持久性,
177the international expansion opportunities,国际扩张机会,
178the fact that just all these brands historically,历史上所有这些品牌
179if you go back 20 years ago,如果你回到20年前,
180these brands were local brands.这些品牌是当地品牌。
181You have to get the local right.你必须要得到当地的权利。
182But once you have the local right,但一旦你拥有当地的权利
183the global opportunity for all these brands,所有这些品牌的全球机会,
184like take Wimby, like we're investing in the Santos Spurs.比如说把温比带走 就像我们在投资桑托斯喷泉
185I went last year when they were playing in Paris,我去年去巴黎玩的时候
186it was literally like an NBA finals game.它就像NBA决赛一样
187So you've just turned on an entire country.所以你刚刚打开了整个国家。
188And that's happening all over the place.则一切众生.
189And the NFL, those opportunities,和NFL,这些机会,
190the international opportunities are the same.国际机会是一样的。
191So look, for us, it was pretty easy.所以看,对我们来说,这很简单。
192But again, this wasn't a competitive process.但是,这又不是一个竞争的过程。
193It was a handshake.这是一个握手。
194It was a set of relationships.这是一套关系。
195And that's how almost all of our deals这就是我们几乎所有的交易
196have happened in the sports ecosystem.发生在运动生态系统中
197How do you think private equity,你觉得私募股权怎么样?
198private capital has performed so far?私人资本已经做了吗?
199Has it been about what you thought it would be是因为你想的
200in terms of the uptake from the teams,就小组的吸收而言,
201the uptake from the funds?资金的吸收?
202Like where is it now?像现在在哪里?
203Where does it go next?接下来呢?
204I think it's happened about kind of what we'd expect.我想这和我们期望的一样
205Because it's been fairly minimal.因为它是相当微小。
206Yeah, I think about what we would expect.是啊,我想到什么我们会期望。
207I think the challenge is,我认为挑战在于,
208and this is why I think there's an important delineation这就是为什么我认为有一个重要的界限
209between private equity and private capital.私人股本和私人资本之间。
210Yeah.对
211Because a lot of private equity capital,因为很多私人股本资本,
212the liability or the fund structures,负债或基金结构,
213you have to sell the asset in five to seven years.您必须在5到7年内出售资产。
214That is a terrible,这是可怕的,
215that is a terrible idea for investing a sports team,这是一个可怕的想法 投资体育队,
216whether it's a control or minority.无论是控制还是少数
217So our vehicle, we have very patient capital,所以我们的车,我们有非常耐心的资本,
218which is why I think that really matters.这就是为什么我觉得这真的很重要。
219You know, a lot of these guys owning these teams,你知道,很多这些家伙 拥有这些团队,
220they don't have to sell.他们不用卖
221Like they don't have to do anything.好像他们什么都不用做
222And some of them just want good partners.他们中有些人只是想要好伙伴
223So it's kind of happened what I expect.因此,它有点发生 我期望。
224I would expect over time, evaluations continue to increase.我预计随着时间的推移,评估将继续增加。
225It's just going to continue to grow.只会继续增长.
226But, and this is really, I think the next wave of sports但是,这是真的, 我认为下一波运动
227is there needs to be substantial infrastructure需要大量基础设施
228and real estate adjacency investment和房地产附带投资
229to justify these valuations.说明这些估价的理由。
230Otherwise these valuations are going to turn out to be否则这些估价结果将会是
231in a lot of cases, not all cases, probably too high.在很多情况下,不是所有的情况, 可能太高。
232I got one more on the NFL, just because it's such a juggernaut.我得到了一个NFL, 只是因为它是如此的juggernaut。
233Do you want to go first?你想先走吗?
234No, I want.不,我想这样做。
235I love when you guys flow.我喜欢你们流动的时候
236Yeah.对
237I love when you guys flow like this.我喜欢你们这样流动
238We're like a married couple.我们就像一对已婚夫妇。
239Anyways, Wax, when you think about总之,Wax,当你想到
240the NFL is such a juggernaut,国家橄榄球联盟是这样一个juggernaut,
241and when you look at just P&L当你看着P&L
242and you dig down into just the thesis of an investment,你只研究投资的理论
243right, is it, when you look at an NFL team,好吧,是的,当你看着NFL球队,
244is it the market, is it scarcity, appreciation, cashflow?是市场,是稀缺,升值,现金流?
245What are the things that excites you in sixth street第六街是什么让你兴奋的东西
246about deploying capital in football?关于在足球中部署资本?
247I think it's all those things.我想就是这些
248It's scarcity, obviously different markets matter.这是稀缺的,显然不同的市场很重要。
249Ownership, culture, values, clarity of purpose,所有权、文化、价值观、目的的明确性、
250that matters, but again, it doesn't take a long time.这很重要,但同样, 它不会花很长时间。
251If you look at every youth in the world,如果你看看世界上每一个年轻人
252everyone's picking up their phone all the time.大家都在接电话
253AI is just gonna continue to consume people's time.AI会继续消耗人们的时间.
254And I think the other thing is that我想还有一件事
255the sort of exporting of sports,那种体育出口,
256particularly global brands and other markets,特别是全球品牌和其他市场,
257is gonna continue to increase.将继续增加。
258And I think, again, I think that's an opportunity我想,再说一遍,我觉得这是一个机会
259为NFL。
260It's interesting to think about your-考虑一下你的...
261Can I ask you guys a question?我能问你们一个问题吗?
262Sure.当然
263What do you guys think?你们觉得怎么样?
264Jason will take any questions.杰森会回答任何问题
265Flip that question around.把问题翻过来
266How would you guys, you guys talk to a lot of smart people.你们怎么跟很多聪明人说话?
267How would you guys answer that?你们怎么回答?
268赞助NFL?
269Yeah.对
270I mean, I'll answer because you prodded me into it.我的意思是,我会回答 因为你让我投入其中。
271It's really hard to do.这真的很难做。
272I mean, I think that the point you made我的意思是,我认为 你提出的观点
273about the international opportunity,关于国际机会,
274I think is one that was underappreciated我觉得是被低估了
275长期与NFL.
276And I think even the NFL didn't quite fully appreciate我觉得连NFL也没有完全感激
277what the market was.市场是什么。
278And I think as it's invested more and more,我想随着投资的增加
279I did a piece about Shad Khan of the Jaguars我做了一篇关于贾瓜人沙德汗的文章
280and Fulham FC a few years ago.几年前还有福勒姆FC
281And understanding through his eyes,和通过他的眼睛理解,
282he was obviously a pioneer with the London-based games.他显然是伦敦游戏的先驱
283I think that international piece,我认为,国际作品,
284I mean, I know you spent a lot of time我的意思是,我知道你花了很多时间
285with Roger Goodell and others.和罗杰·古德尔等人
286I mean, that seems to be the real growth market我的意思是,这似乎是真正的增长市场
287in terms of both fans and really,无论是粉丝还是真的
288the technology is such.技术是这样的。
289And I think you, and we'll talk about this,我想你,我们会谈论这一点,
290I think in the NBA section too.我想在NBA的部分。
291If you can truly globalize American football,如果你能真正把美国足球全球化
292I mean, good Lord.我是说,上帝啊
293Here's what I can tell you with fact.我可以用事实告诉你
294There's excess demand for sports teams internationally国际体育队需求过剩
295in sports in cities that want to bring NFL games在想带来NFL比赛的城市的体育比赛中
296to their markets.他们的市场。
297Yeah.对
298So not to dodge your question.所以不要回避你的问题。
299So it's kind of the things that I talked about所以这就是我所说的
300that I really like about the NFL我真的很喜欢NFL
301is the market is very important, the scarcity.市场很重要, 稀缺。
302Now think about if you're in real estate现在想想,如果你在房地产
303and there's only 32 beachfront properties而只有32个海滨地产
304and you own one of them.你拥有其中之一。
305So I would think about that.所以我会考虑这一点。
306The combination of appreciation and cashflow,升值与现金流相结合,
307it's very rare in sports.这在运动中非常罕见.
308And to have that like a moat就像护城河一样
309that you can actually underwrite it您可以实际承担它
310and it's like a paper as a paper can get,它就像一张纸可以得到,
311because obviously the national TV deal因为很明显,全国电视交易
312is gonna get probably richer here.这里可能会变得更丰富。
313And then I would say I would over index in leadership.然后我会说,我会超越 指数的领导。
314And I think Roger Goodell is best in class我觉得罗杰·古德尔在课堂上是最好的
315as good as they get as far as commissioner.只要他们能像警长一样好
316And then when you have a guy like Robert Kraft然后当你有一个男人 像罗伯特・克拉夫特
317and Jonathan, that makes it.乔纳森,就这样
318Because at the end of the day,因为最后
319forget what the numbers say,忘了那些数字怎么说,
320you still have to be in partners with families,你还是得和家人合作
321like a marriage.像一个婚姻。
322And that's how I would look at it.我就是这样看待它的。
323100%.百分百的 百分百的 百分百的
324And I'd say across the NFL,我会说横跨NFL,
325there's some great owners across the NFL.NFL对面有一些伟大的业主。
326All right, you wanna talk some hoop?好吧,你想谈 一些hoop?
327Sure.当然
328All right.好吧,我们走。
329The NBA is interestingNBA挺有意思的,你觉得呢?
330and you have such a fascinating lens here, Wax,你有一个如此迷人的镜头在这里,蜡,
331because you went into the Spurs six years ago,因为你六年前就进入了温泉
332five and change.5和变化。
333And then you go into the Celtics a number of years later.然后你进入凯尔特人 几年后。
334The valuation differential alone is massive.单是估值差异就很大。
335How did the opportunity evolve?机会是如何演变的?
336How did it change as you've sort of seen the NBA你看过NBA后,情况如何改变?
337five, six years ago and the NBA today五六年前的NBA和今天的NBA
338from a business perspective?从商业角度看?
339From an institutional investor standpoint?从机构投资者的角度看?
340Well, first of all, we're one of the first,首先 我们是第一个
341I think we're the first or the second我觉得我们是第一还是第二
342institutional investor in the NBA,NBA的机构投资者,
343where the San Antonio Spurs,圣安东尼奥斯普斯
344we just literally, they changed roles我们只是字面上,他们改变了角色
345and we cold called the San Antonio Spurs.我们叫圣安东尼奥斯普尔斯
346You literally just picked up the phone你刚刚接电话
347and you're like, R.C.而你就像, R. C.
348Buford, like, what's up, bro?布福德,怎么样,兄弟?
349To be fair, it's my colleague, Austin Bowers,公平地说,这是我的同事 奥斯汀·鲍尔斯,
350picked up the phone and that's what we do.接电话,这就是我们要做的。
351We just picked up the phone.我们刚接电话
352I grew up in Austin, so we had a view我在奥斯汀长大, 所以我们有一个景色
353on the Boston San Antonio view,在波士顿圣安东尼奥风景,
354but that was different.但这是不同的。
355All these people are like, ooh, cold calling.这些人就像... 冷酷的召唤
356Okay, I'm gonna do that, go ahead.好吧,我会做到这一点,继续。
357Don't be afraid, just be really a real person别怕,做个真正的人
358and just ask good questions, you'll be fine.问好问题,你会没事的
359Sorry, that was unsolicited.对不起,这是不主动的。
360Whoever was talking in the audience.谁在观众席上说话。
361So look, I think back then, I mean,所以,我当时想,我的意思是,
362那是COVID的中间,
363so very different environment.非常不同的环境
364I mean, these revenue had gone to a zero我的意思是,这些收入已经降到零
365for a lot of these teams are significantly reduced.对于许多这些球队来说,他们的数量大为减少。
366So very different environment.如此不同的环境。
367I would say it's maturing, there's more people我会说,这是成熟的, 还有更多的人
368that are obviously getting into it.这显然正在进入其中。
369So I'd say that the competitive landscape is different.所以我会说,竞争的景观是不同的。
370So that's different, but on the other hand-所以这是不同的,但另一方面...
371Competitive landscape from an investor perspective.从投资者的角度看是竞争性的。
372There's just more cat, which is a good thing.还有更多的猫,这是好事。
373There's the gentrification of the asset class.资产类有绅士化.
374Like we were always interested in investing in sports.就像我们一直对体育投资感兴趣
375Themes are only as good if it's investable.主题只有在可以投资时才有那么好.
376Maybe in public markets, you can express a theme,也许在公共市场 你可以表达一个主题,
377but in private markets,但是在私人市场上,
378you could have the best theme in the world,你可以有世界上最好的主题,
379but if it's not investable, then it's a waste of time.但如果它不能投资 那就浪费时间了
380And COVID made it investable.而COVID使它可以投资.
381So that really opened it up and started to gentrify.因此,这真的打开了它 并开始发泄。
382Today, it's very different.今则大异.
383First of all, we're at the beginning of a new media deal.首先,我们在新媒体交易的开始.
384So there's massive rerating.故有大规模重现.
385So that's different, but there's also a lot more capital.所以,这是不同的, 但还有更多的资本。
386But again, the international opportunity in the NBA,但同样,NBA的国际机遇,
387it's massive.这是巨大的。
388You look at the demographics,你看人口统计
389you look at the number of NBA players你看看NBA球员的数量
390that are from different countries.他们来自不同国家。
391And again, it takes one player on one team from one country再说一遍,一个球队需要一个国家的球员
392to open up that country and open up that country打开这个国家,打开这个国家
393in terms of possible engagement of new fans.在可能与新粉丝接触方面。
394Was that similar to you?跟你差不多吗?
395Is that what you guys saw in 21?这就是你们在21号看到的吗?
396We came in around the same time, right after COVID,我们在同一时间进来的 就在COVID之后
397which was a very scary time.这时很可怕
398I remember my mom saying, what are you doing?我记得我妈妈说,你在做什么?
399Like you have the Disney bubble,就像你有迪士尼泡沫一样
400these things are, you're going to go crazy.这些都是,你会发疯的。
401You shouldn't do this.你不应该这样做。
402I said, mom, I think I'm okay.我说,妈妈,我觉得我没事。
403She made me think a little bit.她让我思考一下
404But what's exciting about the NBA, as we saw,但NBA有什么刺激的,正如我们看到的,
405as you look at where we are today in 2026,你看我们今天在2026年的情况
406the last eight MVPs have been non-Americans.最后8个MVP是非美国人.
407And then when you think about the global footprint当你想到全球足迹时
408that Wax is talking about and the opportunity,蜡像在谈论和机会,
409I think we're really in the early innings我觉得我们真的在早期
410of where we're going to go as the NBA.我们要去的NBA。
411So it's very exciting.所以这是非常令人兴奋的。
412It's interesting as we think back over the,有趣的是,我们回想一下,
413let's just make it about us for a second.就让我们说说吧
414As we think back over the course of this show's history,我们回顾一下这节目的历史
415one of our earliest guests was Brandi Chastain,我们最早的客人之一是布兰蒂·查斯坦
416one of your co-owners in Bay FC.你们在FC湾的合伙人之一
417And what was so interesting for us who followed this对我们来说,什么是那么有趣 谁跟踪这个
418so closely as a business, your investment in Bay FC,你对FC湾的投资
419an expansion team at the time, was radical and new当时的扩张团队 激进又新
420because you were the first institutional fund因为你是第一个机构基金
421that was allowed to become a control owner被允许成为控制者
422of a major US sports team.美国大型体育队
423Tell us a little bit about that deal from your point.从你的角度讲讲那个交易
424We sort of heard the Brandi perspective,我们听到了布兰迪的观点
425sort of coming in as a player,有点像一个玩家,
426but this is new territory at that time for a fund.但是,这是新的领地 在当时一个基金。
427Never have we made an investment我们从没投资过
428where people thought we were crazy.人们以为我们疯了
429But from our standpoint,但从我们的观点来看,
430it's one of the most asymmetric investments we've ever made.这是我们做过的最不对称的投资之一。
431So just for context, the original,所以,只是背景, 原著,
432the last expansion fee before we bought Bay FC我们买FC湾之前的最后一次扩建费
433was I think three or $4 million.我认为三或四百万。
434And we paid $53 million two or three years later.二三年后,我们支付了5300万美元。
435So people thought we were crazy.所以人们觉得我们疯了
436But what got us on the NWSL initially但是什么让我们在NWSL最初
437is my, at the time, nine-year-old daughter,那时是我的九岁的女儿
438she was on her iPad,她在她的iPad上,
439and she was watching an NWSL game.她在看NWSL游戏
440And I was like, huh, that's kind of interesting.我很喜欢,嗯, 这有点有趣。
441So through prodding, through a number of people因此,通过推敲, 通过多人
442around the ecosystem, you should take a look at this.在生态系统周围,你应该看看这个。
443And I'm summarizing, there's a lot,我总结一下,有很多
444my wife was involved, so she was proud of me我老婆也参与其中 所以她以我为荣
445because she thought this was a great investment opportunity.因为她认为这是一个巨大的投资机会。
446She's much smarter than I am, by the way,顺便说一句 她比我聪明多了
447applied mathematics major.应用数学专业。
448But we started studying it and we looked at the market.但是,我们开始研究它,我们看看市场。
449And at the time, a lot of the sponsorship revenue当时,很多赞助收入
450was in sort of the impact bucket.是在撞击桶里
451It wasn't in the CMO bucket.这不是在CMO桶。
452So the chief marketing officer versus the impact bucket.于是首席营销官对撞桶。
453And that was just a major, major opportunity for us这对我们来说是一个重大的机会
454because we knew people were watching.因为我们知道有人在看
455And it's actually the only time这其实是唯一一次
456in my entire investment career在我整个投资生涯中
457where I actually printed our investment thesis.我写了投资论文
458I put it out there publicly.我把它公开。
459It's the first time and only time we've ever done that这是我们第一次也是唯一一次这样做
460because I thought it was so asymmetric.因为我觉得这很不对称
461您可以在 LinkedIn 上找到它 。
462I mean, it was a very popular LinkedIn post.我的意思是,这是一个非常受欢迎的LinkedIn帖子。
463And I'm not a big social media,我不是一个大社交媒体,
464I don't even have social media,我连社交媒体都没有
465but we put it out there because we thought,但我们把它放在那里,因为我们想,
466just for people to understand and sure enough,只要人们能理解和确定
467now everyone's talking about it现在大家都在谈论这个
468and we're still at the early stages.我们还处于早期阶段。
469But again, it's not gonna be linear, the growth,但是,它不会是线性,增长,
470but it's been a good investment for us.但这对我们来说是个好投资
471Well, and to be clear, I mean,说清楚,我是说...
472if you think about where the valuations have gone,如果你考虑一下估价的去向
473where the expansion fees have gone,在那里,扩建费已经减少,
474literally a year ago,大约一年前,
475we were sitting on the equivalent of the stage.我们坐在舞台上
476I think we were actually downstairs with Melody Hobson.我想我们是在楼下和Melody Hobson在一起的
477She paid substantially more她付出了更多钱
478for the Denver expansion franchise,为丹佛扩张特许权,
479I think four times more than you did to build in Denver.我想比你在丹佛建造的要多四倍
480And obviously Willow Bay,显然柳湾
481who's been a guest on the show as well,他也是节目的嘉宾
482she bought Angel City at a valuation of 250.她以250美元的价格买下了天使城
483So clearly it's going up.所以很明显,它正在上升。
484It goes to anything.它去任何东西。
485Ultimately, investing is about supply and demand.投资最终涉及供求。
486It could be the best theme in the world,这可能是世界上最好的主题,
487but if there's excess supply of capital,但如果资本供应过剩
488by the way, this might rhyme with private credit,顺便说一句 这可能跟私人信用押韵
489excess supply of capital and low demand,资本供应过剩和需求低,
490that's not gonna work out well.这不会成功
491The thing, going back to what you said, Alex,事情,回到你说的话,亚历克斯,
492is these are scarce assets.这些是稀缺的资产。
493So there's valuable pieces of real estate.所以这里有有价值的房地产
494And as you start to sell expansion teams,当你开始出售扩张团队
495there's less and less valuable real estate.房地产越来越少
496And what I can tell you, and I'm going on the record here,我可以告诉你的,我要记录下来,
497is that what Melody and Willow,这就是梅洛迪和柳,
498who are both two incredibly talented people,他们是两个有才华的人,
499they're gonna look very smart in about three or four years三四年后他们看起来很聪明
500in what they paid.他们付出了多少代价。
501And you'll be having the same conversation to them,你也会和他们谈话
502Melody和Willow 你会说
503people paid four times more.人们付出了4倍。
504That's my prediction.这就是我的预言
505I'm going on the record on that.我会记录下来的
506Oh, I like when you go on the record.哦,我喜欢当你做记录。
507Now we got it.现在,我们得到了它。
508I guess we're a live TV, so I guess we're on the record.我想我们是电视直播 所以我想我们是在录音
509I'm following up a little bit on what Jason said,我在跟踪杰森说的话
510which I'm fascinated by this.这让我着迷
511Like Jason said, you're the first private institution,就像杰森说的 你是第一个私人机构
512call it private equity institution of money,称之为私人股权机构 金钱,
513that's a control partner.那是个控制合伙人
514I think we're the only one.我认为我们是唯一一个。
515In the US.在美国
516My question is, on the big three,我的问题是,关于大三,
517MLB,NBA,NFL,你认为在我们一生中,
518the three of us, there will ever be institutional capital我们三个人,将永远有体制资本
519that takes full control of one of those 92 teams?完全控制了92支队伍中的一支?
520I gotta be careful here, but I'm gonna say,我在这里必须小心, 但我要说,
521within those three leagues, it will happen in our lifetime在那三场联赛里 我们一生中都会发生
522for the simple reason that evaluations continue to go up,原因很简单 评估继续上升,
523which in order for that to happen,为了实现这一点,
524there needs to be hundreds of billions of dollars需要数千亿美元
525of infrastructure and real estate investment基础设施和房地产投资
526{\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}为了实现这个目标
527Just the size of these valuations is gonna get to a point只要这些估价的大小 就会有一点
528where there's only gonna be a finite number of individuals.在那里只有数量有限的个体
529So again, there's no certainties,再说一遍,没有确定性
530but probabilistically, if you sort of play that through,但很可能会,如果你玩过,
531I think the leagues will look at it.我想联盟会看的
532Will it happen in our lifetime?在我们的一生中会发生吗?
533I think anything can happen in our lifetime.我觉得我们这辈子什么都可能发生
534So I'm gonna say, especially we're gonna live a long time,所以我要说 特别是我们要活很久了
535hopefully, knock on wood or something,希望,敲木头什么的,
536but no, I think it'll happen in our lifetime,但是,不,我想它会发生 在我们的一生,
537but if any of the commissioners但是如果有任何委员
538of those three leagues are looking for it,这三个联盟正在寻找它,
539I don't think it'll be probably a long time from now.以后可能不会很久
540That's what I would say.我会这么说的
541You'll be mostly surfing and not investing.你主要在冲浪而不是投资
542I'm hoping I'm just surfing and not, yeah, exactly.我希望我只是冲浪 而不是,是的,准确的。
543Costa Rica, there you go.哥斯达黎加,给你。
544All right, you each have 30 seconds好了 你们各有30秒
545to tell me how we're gonna fix baseball.告诉我怎么修棒球
546Go, Alex.去吧,亚历克斯。
547Oh boy, we're here at 30 seconds, it's a lot of pressure.我们30秒就到了 压力很大
548So I would say, I'm a contrarian,所以我会说 我是个反派
549so I think the best time that I've seen所以我认为最好的时间 我见过
550in the last 15 years to invest in baseball在过去15年里投资棒球
551is today because the amount of uncertainty.因为今天的不确定性很大
552Uncertainty around the CBA,CBA周围的不确定性,
553are they gonna strike or not?他们到底要不要罢工?
554I love that for an investor.我喜欢投资人
555The bet you're gonna make is gonna get better, not worse,你打赌会好起来的,不会更糟
556because right now it's pretty tight.因为现在很紧
557And then the other one is that Rob Manfred's gonna另一个是罗布曼弗雷德
558integrate all the regional rights into one将所有区域权利纳入一个
559and try to copy what Roger Goodell's done with the NFL,并试图复制罗杰·古德尔对NFL所做的一切,
560because the World Series showed us因为世界大赛向我们展示了
561that if you have the right product,如果你有正确的产品,
562you have the right teams, you have the right stars,你们有合适的队伍 你们有合适的星星
563the right strategy and good baseball,正确的策略和良好的棒球,
564we had 53 million people watch the World Series game seven我们有5300万人观看世界大赛第七场
565when you include the US market, Japan and Canada,包括美国市场 日本和加拿大
566and it was one of the best I've ever seen.这是我见过最好的一次
56730 seconds, I'll throw it out there,30秒,我会扔出去,
568I'm probably gonna get some slack for this,我可能会得到一些松懈这一点,
569but I'm gonna throw out a straw man on just real quick, okay?但我会扔出一个稻草人 只是非常快,好吗?
570So first of all, you gotta get the minimum standards up,所以首先 你得提高最低标准
571minimum salary across the league,整个联盟的最低工资,
572I think you gotta do that.我想你必须这样做。
573And this is gonna be a little controversial,这会是有点有争议的,
574but I think that each team,但我认为每个团队,
575I think you should have a salary cap我想你应该有一个工资上限
576that each team should have one or two designated players每支球队应有一名或两名指定球员
577that can pay whatever they want.那可以支付他们想要的。
578So if you wanna pay someone a billion dollars,所以,如果你想支付某人 十亿美元,
579they're worth, show me a time,值得,给我一点时间
580worth a billion dollars, you can pay them.值10亿美元,你可以支付他们。
581So you get one, two, three,所以,你得到一,二,三,
582something that doesn't upset the competitive balance,不破坏竞争平衡的东西,
583but allows teams for these superstars但允许团队为这些超级明星
584to make what they earn and you put all that together做他们赚的,你把这些都放在一起
585and then you get people like the TV deal然后你得到的人 像电视交易
586and media rights aligning interests,以及媒体权益,
587so they're trying to grow the pie together所以他们想一起种馅饼
588because again, there's another,再说一遍,还有另一个
589an international investment opportunity in baseball国际棒球投资机会
590and they've done a good job,他们干得不错
591but there's a lot more fruit out there.但外面还有很多水果
592So I think getting away from the zero sum game所以,我想离开零和游戏
593and trying to align interests,并尝试调和利益,
594that would be my controversial, I'll have 20.那将是我的争议, 我会有20。
595I jump on one, because we run out of time really quickly.我跳到一个,因为我们用完了时间,真的很快。
596I would say that from a union perspective,我想从工会的角度来说,
597being a member of that union for almost 25 years,作为该工会成员将近25年,
598I think you want a union that 70%, 80% of the revenue我想你想要一个工会 70%,80%的收入
599doesn't go to 10% of the players,没有10%的球员,
600but have a more democratic,但有一个更民主,
601where everybody gets to eat a little bit.在那里每个人都可以吃一点。
602Totally.当然
603All right, it's all happening.好吧,一切都发生了。
604Baseball's back on Waxman.棒球重击蜡人.
605This is really fun.这真的很有趣。
606Thank you so much.非常感谢
607Thank you, everyone.谢谢大家
608Hinto.欣图.
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