苹果迎15年来首位新任CEO约翰·特纳斯 | 2026.9.
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:01 | Today ushers in the dawn of a new era. | 今天迎来了一个新时代的黎明. |
| 0:03 | Apple has a new CEO for the first time in 15 years. | 苹果公司15年来首次拥有新的CEO. |
| 0:07 | Tim Cook stepped aside to let John Ternes take over. | 蒂姆·库克退出让约翰·特恩斯接手. |
| 0:11 | Under Cook's watch, Apple became a more than $4 trillion company, but big challenges are ahead. | 在库克的监视下,苹果公司成为了超过4万亿的公司,但前面还有巨大的挑战. |
| 0:16 | CBS News senior business and technology correspondent Jolene Kent explains. | CBS新闻高级商业和技术通讯员乔琳·肯特(Jolene Kent)解释. |
| 0:21 | We are incredibly excited to announce our first step in this transition. | 我们非常兴奋地宣布我们在这一过渡中的第一步。 |
| 0:25 | It's day one on the job for the new face of Apple. | 今天是苹果的新面孔的第一天 |
| 0:29 | 51-year-old mechanical engineer turned CEO John Ternes. | 51岁的机械工程师转任CEO约翰·特恩斯. |
| 0:33 | That was awesome. | 这是真棒。 |
| 0:35 | Until now, the 25-year Apple veteran has been the senior vice president of hardware engineering, | 直到现在,25年的苹果老兵 一直是硬件工程的高级副总裁, |
展开字幕全文（84 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Today ushers in the dawn of a new era. | 今天迎来了一个新时代的黎明. |
| 2 | Apple has a new CEO for the first time in 15 years. | 苹果公司15年来首次拥有新的CEO. |
| 3 | Tim Cook stepped aside to let John Ternes take over. | 蒂姆·库克退出让约翰·特恩斯接手. |
| 4 | Under Cook's watch, Apple became a more than $4 trillion company, but big challenges are ahead. | 在库克的监视下,苹果公司成为了超过4万亿的公司,但前面还有巨大的挑战. |
| 5 | CBS News senior business and technology correspondent Jolene Kent explains. | CBS新闻高级商业和技术通讯员乔琳·肯特(Jolene Kent)解释. |
| 6 | We are incredibly excited to announce our first step in this transition. | 我们非常兴奋地宣布我们在这一过渡中的第一步。 |
| 7 | It's day one on the job for the new face of Apple. | 今天是苹果的新面孔的第一天 |
| 8 | 51-year-old mechanical engineer turned CEO John Ternes. | 51岁的机械工程师转任CEO约翰·特恩斯. |
| 9 | That was awesome. | 这是真棒。 |
| 10 | Until now, the 25-year Apple veteran has been the senior vice president of hardware engineering, | 直到现在,25年的苹果老兵 一直是硬件工程的高级副总裁, |
| 11 | working with the late co-founder Steve Jobs and newly former CEO Tim Cook. | 与已故联合创始人史蒂夫·乔布斯和新前首席执行官蒂姆·库克合作. |
| 12 | It's such an incredible opportunity, and I'm so lucky to have Tim as a mentor. | 这是一个如此不可思议的机会, 我是如此幸运 有蒂姆作为导师。 |
| 13 | And Ternes has his work cut out for him. | 特尔内斯为他做了很多事 |
| 14 | In Cook's 15 years, he grew the company's value from $350 billion to a staggering $4.6 trillion, | 在库克的15年里,他把公司价值从3500亿美元增长到惊人的46万亿美元, |
| 15 | pioneering products like the Apple Watch, AirPods, and Apple TV. | 开创苹果卫视,AirPods,苹果电视台等产品. |
| 16 | AirPods are the best and most popular headphones in the world. | AirPods是世界上最优秀和最受欢迎的耳机. |
| 17 | Now, Ternes' challenge will be leading Apple into the era of artificial intelligence, | 现在,泰恩斯的挑战 将带领苹果进入人工智能时代, |
| 18 | 作为Anthropic、Google、OpenAI等竞争对手, | |
| 19 | Consumers are also facing new, higher prices on some Apple products. | 消费者在一些苹果产品上也面临着新的,更高的价格. |
| 20 | The company says those hikes are due to a global memory chip shortage, | 公司说这些旅行 是因为全球记忆芯片短缺, |
| 21 | impacting chips used in devices like Macs and iPads. | 撞击Macs和iPads等设备所用的芯片。 |
| 22 | Analysts predict iPhone prices could soon be next. | 分析师预测iPhone的价格可能很快会是下一个. |
| 23 | Apple will still be my top priority. | 苹果仍然是我的首要任务 |
| 24 | As for Cook's future, he spoke with us exclusively last month with just weeks left on the job. | 至于库克的未来 他上个月只和我们谈过了 只剩几周时间了 |
| 25 | As you look back on your time as CEO, in a word, what have you stood for? | 当你回顾你当CEO的时间时,一句话,你支持什么? |
| 26 | In my view, your legacy is described by others, not yourself. | 我认为,你的遗产是别人而不是你自己描述的。 |
| 27 | And so I think it'll be, I hope that people say I was a good and decent man. | 所以我觉得,我希望大家说我是个好人 |
| 28 | And if they say that at the end of the day, I feel like I have achieved something. | 如果他们说,在一天结束时, 我觉得我已经取得了一些成就。 |
| 29 | JoLynn Kent, CBS News, Los Angeles. | 乔林肯特,CBS新闻,洛杉矶。 |
| 30 | For more on this historic transition and what to expect, let's bring in CBS News contributor Patrick McGee. | 对于这个历史性的转变和所期望的, 让我们把CBS新闻撰稿人Patrick McGee带来。 |
| 31 | He's also the author of Apple in China, the capture of the world's greatest company. | 他也是苹果在中国的作者,"世界最伟大的公司"的捕捉者. |
| 32 | Thank you for being here and it's good to see you. | 谢谢你能来 很高兴见到你 |
| 33 | What do we know about Ternus and how he might steer the company? | 我们了解Ternus什么情况 他如何引导公司? |
| 34 | Well, you know, people keep saying that Ternus is a product guy. | 人们总是说Ternus是个产品 |
| 35 | And unfortunately, I think when you hear that, people think that means he's a product visionary like Steve Jobs. | 不幸的是,我想当你听到这一点, 人们会认为他是一个像史蒂夫·乔布斯一样有远见的产品。 |
| 36 | And I got to say, I don't think there's really much evidence for that. | 我得说,我不认为 有很多证据。 |
| 37 | But he is a hardware engineer who sort of sort of in the nuts and bolts of how products get made. | 但他是一个硬件工程师, 他有点在坚果和螺栓 如何生产产品。 |
| 38 | But to some extent, I worry that he's more involved in like the unsexy parts of a product. | 但在某种程度上,我担心他更像产品中不性感的部分。 |
| 39 | Like how do you make it more durable and resilient? | 譬如如何使它更持久,更具有韧性? |
| 40 | And I think what so many people in the Apple universe want is the return of a product visionary | 我认为苹果世界如此众多的人想要的 是一个有远见的产品的回归 |
| 41 | who brings like a little pizzazz to the company and something unexpected and unpredictable. | 给公司带来一些意外和不可预测的东西 |
| 42 | And I would love to be wrong about this, but there's just little that I see in his history or his demeanor | 我很想做错事 但在他的历史或行为上我所见不多 |
| 43 | that really tells us we're going to have some great one more thing moments like you used to have under Steve Jobs. | 这真的告诉我们 我们将有一些伟大的 事情,你曾经有 在史蒂夫乔布斯。 |
| 44 | Did Tim Cook offer any of that pizzazz? | 蒂姆·库克有没有提供披萨? |
| 45 | What were some of his biggest achievements and failures? | 他最大的成就和失败是什么? |
| 46 | No, I mean, Tim Cook did not have pizzazz, but he had huge financial success. | 不,我的意思是,蒂姆·库克没有披萨, 但他有巨大的财政成功。 |
| 47 | I mean, I did the calculations yesterday where the market capitalization that Apple added under his 15 years | 我的意思是,我做了计算 昨天,在那里的市场资本 苹果加在他的15年 |
| 48 | averaged seven hundred and eighty nine million dollars per day. | 平均每天7.89亿美元。 |
| 49 | Right. | 对 |
| 50 | A mind boggling sum that just sounds like it's incorrect as I say it. | 脑震荡的总和 听起来就像我所说的不正确 |
| 51 | But trust me, I've done the math. | 但相信我 我算过了 |
| 52 | It's a number I've counted for many years. | 我数了很多年了 |
| 53 | So, you know, Tim Cook is clearly a rock star if you are a shareholder first capitalist. | 所以,你知道,蒂姆·库克显然是一个摇滚明星 如果你是股东第一资本家。 |
| 54 | If you worry about America's ability to lead in the 21st century by having any capacity to build | 如果你担心美国有能力 在21世纪领导 通过任何能力建设 |
| 55 | high end electronics at home in huge quantity and at a relatively low cost, | 家用高端电子产品数量庞大,成本相对较低, |
| 56 | then Apple and Tim Cook are really not really, you know, big stars over the last 25 years. | 苹果和蒂姆·库克在过去25年里 并不是真的大明星 |
| 57 | They've really outsourced and innovated in China, which is a massive problem. | 在中国,他们真的对外承包和革新了,这是一个很大的问题. |
| 58 | The other thing, of course, is AI. | 当然,另一件事是AI。 |
| 59 | And again, John Turnis is a hardware guy. | 再说一次 约翰·特尼斯是个硬件专家 |
| 60 | I do think a hardware guy should be leading Apple, but it's quite a deficit for Apple | 我认为一个硬件人应该领导苹果公司, 但对于苹果公司来说是相当亏损的 |
| 61 | that has such creative juice over the last 50 years to basically not have a play | 过去50年里 如此富有创造力 基本上没有戏剧 |
| 62 | in the large language model era that is like just before us right now or that we're in the early innings of. | 在大语言模型时代, 就像刚刚摆在我们面前, 或者我们处于早期。 |
| 63 | They've already basically capitulated to using Google Gemini to power the next innovation in Siri. | 他们基本上已经放弃了使用Google双子座为Siri的下一个创新提供动力。 |
| 64 | And so, you know, it's really hard to know whether John Turnis is going to rejuvenate Apple | 所以,你知道,这真的很难 知道约翰・特尼斯是否 要振兴苹果 |
| 65 | with the sort of creative force that I would love to see it have. | 那种创造力 我很想看到它有。 |
| 66 | Does this mean anything yet for the consumer? | 这对消费者意味着什么吗? |
| 67 | I mean, this is taking place just before Apple's latest product launch. | 这发生在苹果公司最新产品推出之前 |
| 68 | I do think the iPhone launch next year next week is going to be like the first iPhone launch | 我认为明年的iPhone发布会 就像第一次iPhone发布会 |
| 69 | worthy of being watched in the last five years or so. | 值得在过去五年里被监视 |
| 70 | I mean, this isn't really a product that's seen massive design changes really since Johnny I left in 2019. | 从2019年约翰尼离开后, 设计就发生了巨大变化。 |
| 71 | Maybe you could count the iPhone Air last year, but that ended up being a bit of a market flop. | 也许你可以数去年的iPhone Air, 但最后还是有点市场波动。 |
| 72 | So the foldable iPhone is supposed to come out next week. | 所以,可折叠的iPhone应该是下周出来. |
| 73 | You know, I'll certainly be watching just for that. | 你知道,我肯定会看着它。 |
| 74 | But I have to say the one thing that I would love to see John Turnis do just out of the gate | 但我必须说一件事,我想 看到约翰・特尼斯做的刚刚出门 |
| 75 | would be in-person demonstrations rather than a sort of cinematic movie that Apple now puts on | 而不是苹果公司现在拍的电影 |
| 76 | because you know in advance that there's going to be no suspense because they've already edited it, right? | 因为你事先知道 他们已经编辑过了 不会有悬念的 对吧? |
| 77 | Steve Jobs never would have stood for that. | 史蒂夫·乔布斯绝不会支持的 |
| 78 | Tim Cook is great at de-risking the company. | 蒂姆·库克很擅长解除公司风险 |
| 79 | But if you wanted to see something new from John Turnis for him to really say, | 但如果你想从John Turnis那里看到一些新东西 让他真正说 |
| 80 | like I'm putting my stamp on the company, it doesn't sound like that's going to happen next week. | 就像我把我的邮票 在公司, 它听起来不像 下周会发生。 |
| 81 | And I don't know what move that will be, but we're probably at least a year out. | 我不知道那会是什么动作 但我们可能至少一年了 |
| 82 | Hmm. | 是吗? |
| 83 | Patrick Milly, thank you. | 帕特里克·米利 谢谢你 |
| 84 | Tingo! | 丁戈 丁戈 丁戈 丁戈 丁戈 丁戈 丁戈 丁戈 丁戈 丁戈 丁戈 |
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