【表达力】表达清晰聪明：像专家一样沟通
共 2 集
剧集目录
| 集 | 标题 | 时长 |
|---|---|---|
| P1 | 【表达力】表达清晰聪明：像专家一样沟通 中英字幕 | 26:43 |
| P2 | 【表达力】表达清晰聪明：像专家一样沟通 无字幕 | 26:43 |
P1 · 【表达力】表达清晰聪明：像专家一样沟通 p01 中英字幕 (P1)
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | There's a moment we've all had at least once. | 我们至少有过一次 |
| 0:02 | You're in a high stakes environment. | 你身处险境 |
| 0:04 | Someone challenges your idea | 有人挑战你的主意 |
| 0:06 | and the whole room turns to look at you | 整个房间都转身看着你 |
| 0:08 | and your mind just blanks. | 和你的头脑只是空白。 |
| 0:09 | And then 40 minutes later, you're in the elevator | 40分钟后,你在电梯里 |
| 0:11 | and the perfect response just hits you. | 和完美的反应刚刚击中你。 |
| 0:14 | That's what we're fixing today | 这就是我们今天要做的 |
| 0:15 | because thinking fast isn't about being smarter. | 因为思考快不是要更聪明 |
| 0:18 | It's about structuring your thoughts under pressure. | 而是在压力下安排你的思想 |
展开字幕全文（728 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | There's a moment we've all had at least once. | 我们至少有过一次 |
| 2 | You're in a high stakes environment. | 你身处险境 |
| 3 | Someone challenges your idea | 有人挑战你的主意 |
| 4 | and the whole room turns to look at you | 整个房间都转身看着你 |
| 5 | and your mind just blanks. | 和你的头脑只是空白。 |
| 6 | And then 40 minutes later, you're in the elevator | 40分钟后,你在电梯里 |
| 7 | and the perfect response just hits you. | 和完美的反应刚刚击中你。 |
| 8 | That's what we're fixing today | 这就是我们今天要做的 |
| 9 | because thinking fast isn't about being smarter. | 因为思考快不是要更聪明 |
| 10 | It's about structuring your thoughts under pressure. | 而是在压力下安排你的思想 |
| 11 | So we're going to bring data, experience | 因此,我们将带来数据,经验 |
| 12 | from the best in the world | 从世界上最好的 |
| 13 | so that you can build any skills, | 这样你就可以建立任何技能, |
| 14 | just like speaking, step by step. | 就像说话一样 一步一步 |
| 15 | I'm Kody Sanchez and this is the Big Deal Podcast. | 我是科迪・桑切斯,这是大交易 Podcast。 |
| 16 | Let's go. | 我们走吧。 |
| 17 | Okay, really quick also before we start. | 好吧,在开始前也快点 |
| 18 | My producer just pulled me aside | 我的制片人把我拉到一边 |
| 19 | and told me three quarters | 并告诉我四分之三 |
| 20 | of our regular Big Deal audience aren't subscribed. | 我们的普通大交易的观众没有订阅。 |
| 21 | So I'd like to ask you something personal. | 所以我想问你一些私人问题 |
| 22 | If you've ever learned something or changed your perspective | 如果你学到了什么 或者改变了你的观点 |
| 23 | or had a realization because of this podcast, | 或因这个播客而有所觉悟, |
| 24 | please do me a personal favor | 帮我个忙 |
| 25 | and subscribe to our YouTube channel. | 并订阅我们的YouTube频道。 |
| 26 | Subscribing is the single best way to help us grow the show. | 订阅是帮助我们成长的最好方式 |
| 27 | And I have to say something excited. | 我得说点刺激的话 |
| 28 | Last week, this channel just crossed 500,000 subs. | 上周,这个频道刚刚突破了50万潜艇. |
| 29 | A year ago, we were at 37,000. | 一年前,我们是37 000人。 |
| 30 | So I still can't wrap my head around that fully. | 所以,我还是不能把头包住。 |
| 31 | I just want to say thank you and let's get into it. | 我只想说谢谢 让我们开始吧 |
| 32 | So I got some stats for us. | 所以我得到了一些数据给我们。 |
| 33 | Why does your brain betray you in those moments? | 为什么你的大脑会背叛你? |
| 34 | Let's start with the really uncomfortable truth. | 让我们从真正不舒服的事实开始。 |
| 35 | You don't freeze because you are not smart. | 你不冻是因为你不聪明 |
| 36 | You freeze because your brain is overloaded. | 你因为脑子超负荷而冻结 |
| 37 | There are actually three things happening instantly | 其实有三件事瞬间发生 |
| 38 | when you're on the spot. | 当处时. |
| 39 | The first is called cognitive overload. | 第一种称为认知超载. |
| 40 | Like you're trying to understand the question, | 就像你在试图理解问题一样 |
| 41 | think of an answer, judge how you sound, | 想想答案 判断你的声音 |
| 42 | predict how they'll react. | 预测他们的反应 |
| 43 | That's four processes at once. | 即一时四种过程. |
| 44 | Your brain literally wasn't built for that. | 你的大脑其实不是用来制造的 |
| 45 | And the second is stress overload. | 第二是压力过大 |
| 46 | You know, when pressure hits, | 你知道,当压力击中, |
| 47 | your brain shifts actually from the prefrontal cortex, | 你的大脑实际上从前额皮层转移, |
| 48 | that's like your thinking brain, | 这就像你的思维大脑, |
| 49 | to the amygdala, your survival brain. | 给阿米格达拉,你的生存大脑。 |
| 50 | And I see this all the time in execs | 我经常在执法部门看到这些 |
| 51 | and people who work in my company. | 还有在我公司工作的人 |
| 52 | So I want to help you get better at it | 所以我想帮助你更好 |
| 53 | because you make more money | 因为你赚的钱更多 |
| 54 | and you get more of what you want out of life | 你从生活中得到你想要的 |
| 55 | if we can help you respond better, including me. | 如果我们能帮助你做出更好的反应 包括我 |
| 56 | There's actually an amazing 2005 study | 实际上,2005年的研究很精彩 |
| 57 | that was in the Journal of Experimental Psychology. | 这是在实验心理学杂志上。 |
| 58 | And they looked at performance under pressure | 他们在压力下看表现 |
| 59 | and found that pressure reduces working memory capacity. | 并发现压力降低了工作记忆能力. |
| 60 | So basically your ability to hold | 所以基本上你的能力 持有 |
| 61 | and manipulate thoughts in real time, | 并实时地操纵思想, |
| 62 | well, that gets severely impacted when you're under stress. | 好吧,那会受到严重影响 当你的压力。 |
| 63 | So that's the killer. | 这就是凶手 |
| 64 | You start thinking actually, how do I sound smart? | 你开始思考, 我听起来如何聪明? |
| 65 | What's the perfect answer? | 什么是完美的答案吗? |
| 66 | What if I'm wrong? | 如果我错了呢? |
| 67 | Or maybe that's just me. | 也许只有我一个人 |
| 68 | And instead of speaking clearly, | 而不是说清楚 |
| 69 | you stall. | 你拖延时间。 |
| 70 | Let me tell you how this can hurt you | 我来告诉你这怎么伤害你 |
| 71 | in business and life. | 在商业和生活中。 |
| 72 | How many times have you sat in a meeting | 你坐过多少次会议? |
| 73 | with a group of other people | 和一群人在一起 |
| 74 | and you had a brilliant idea? | 你有一个好主意? |
| 75 | And that brilliant idea was at the tip of your tongue, | 这个好主意就在你的舌尖 |
| 76 | but you couldn't kind of get the balls up to say it. | 但你没胆量说出来 |
| 77 | And so when they asked you what you had to say | 所以当他们问你要说什么 |
| 78 | or contribute, just said, oh, you know, nothing. | 或贡献,刚刚说, 哦,你知道,什么都没有。 |
| 79 | I think, oh, let me just add on to her point. | 我想,哦,让我补充一下她的观点。 |
| 80 | I think that was a good point. | 我认为这是个好主意。 |
| 81 | Just add on. | 再加一点 |
| 82 | That happens to me all the time. | 这种事常发生在我身上 |
| 83 | And I remember one time in particular, | 我特别记得有一次 |
| 84 | I was early in my career at a company called Vanguard. | 我早年在一家叫先锋的公司工作 |
| 85 | And there was a group of us. | 还有一群人 |
| 86 | We were on the Accelerated Development Program. | 我们参加了加速发展方案。 |
| 87 | And I had talked last night with one of my friends, Ian, | 昨晚我和我的朋友Ian谈过了 |
| 88 | about a brilliant idea, in my mind, | 关于一个绝妙的主意 在我脑海里 |
| 89 | a brilliant idea I had that was what we should do as a group | 我有一个好主意,那就是我们应该作为一个团体 |
| 90 | in our next basically mission set. | 我们的下一个任务 |
| 91 | And my idea was that we should build something out | 我的想法是我们应该做点什么 |
| 92 | in Spanish and for Latin America | 西班牙语和拉丁美洲 |
| 93 | because this company hadn't done anything there yet. | 因为这家公司还没有做任何事情。 |
| 94 | Now I actually speak Spanish. | 现在我会说西班牙语了 |
| 95 | I've done business in Latin America even back then. | 当时我在拉丁美洲做过生意 |
| 96 | So this was like my idea. | 所以,这是我的想法。 |
| 97 | And I remember paddling back and forth with Ian | 我记得我和Ian的交叉 |
| 98 | and the night before. | 和前夜的风景。 |
| 99 | And then when they came around to ask us our questions, | 然后当他们过来问我们的问题时 |
| 100 | I felt like other people had better answers than I did. | 我觉得别人的答案比我好 |
| 101 | So I kind of like waited till the end. | 所以我喜欢等到最后 |
| 102 | And so they were like going around, | 所以他们就像四处走走 |
| 103 | who wants to go first, who wants to go first? | 谁想先,谁想先? |
| 104 | Bam, ba也. | |
| 105 | What do you think happened? | 你觉得发生了什么? |
| 106 | Well, they went to Ian first. | 他们先去找伊恩 |
| 107 | And all of a sudden Ian talked about their Spanish expansion | 突然伊恩谈到他们的西班牙扩张 |
| 108 | that they should do. | 他们应该这样做。 |
| 109 | And so this is actually normal. | 所以这其实是正常的。 |
| 110 | It's not just you and I. | 不仅仅是你和我 |
| 111 | Like Warren Buffett was actually terrified | 就像沃伦·巴菲特被吓坏了一样 |
| 112 | of public speaking in his career early on, which is crazy. | 在职业生涯的早期公开演讲 这太疯狂了 |
| 113 | And he wasn't just like bad at it. | 而且他也不是那样坏的 |
| 114 | He says he was terrified of it. | 他说他很害怕 |
| 115 | This is a billionaire, one of the richest men in the world. | 这是一个亿万富翁, 世界上最富有的人之一。 |
| 116 | He avoided classes, he didn't do presentations, | 他避免上课, 他没有做演示, |
| 117 | and then he realized something. | 然后他意识到一些事情。 |
| 118 | His fear wasn't about public speaking. | 他的恐惧并不在于公开演讲 |
| 119 | His fear was really, are you gonna judge me | 他的恐惧是真的, 你会判断我 |
| 120 | while I'm thinking? | 当我在思考的时候? |
| 121 | So he trained to have a structure to think. | 所以他训练了一种可以思考的结构. |
| 122 | That's why Warren Buffett actually kind of got famous | 所以沃伦巴菲特才出名 |
| 123 | for mental frameworks, which is fascinating. | 对于精神框架, 这是迷人的。 |
| 124 | If you know Warren Buffett and Charlie Munger, | 如果你认识沃伦·巴菲特和查理·芒格 |
| 125 | they're very famous for frameworks. | 他们以框架闻名 |
| 126 | So they'll talk about inverse thinking. | 所以他们会谈论反向思考。 |
| 127 | They'll talk about killing complexity. | 他们会谈论杀人的复杂性。 |
| 128 | They'll talk about a reverse to-do list. | 他们会谈论一个逆向待办事宜列表。 |
| 129 | All of that is because he forced himself into situations | 这都是因为他逼迫自己陷入困境 |
| 130 | where he had to develop his public speaking ability. | 在那里他必须发展他的公开演讲能力。 |
| 131 | And because he was still too scared, | 而且因为他仍然太害怕, |
| 132 | he had to come up with frameworks | 他必须想出框架 |
| 133 | to help him speak better. | 帮助他说话更好。 |
| 134 | And so it's kind of fascinating | 所以这有点吸引人 |
| 135 | because he later volunteered to teach | 因为他后来自愿去教书 |
| 136 | at University of Omaha just so he could overcome this fear. | 在奥马哈大学 只是为了克服这种恐惧 |
| 137 | And then soon, his signature, | 然后很快,他的签名, |
| 138 | what is now old-timey sense of humor was everywhere. | 现在的幽默感 到处都是 |
| 139 | His keynotes became marquee moments in culture. | 他的基调成为了文化中令人惊叹的时刻. |
| 140 | And his Berkshire Hathaway, that's his company, | 他的伯克希尔·哈特威 那是他的公司 |
| 141 | his conferences that he holds, | 他的集会, |
| 142 | it is a stock conference, you guys. | 这是股票会议,你们。 |
| 143 | Those things are so boring. | 那些东西太无聊了。 |
| 144 | They usually have to pay people to attend them. | 他们通常必须付钱给人们参加. |
| 145 | This one is like a rock show. | 这个像摇滚表演 |
| 146 | So for a man that used to hate to speak publicly, | 对于一个讨厌公开说话的人来说 |
| 147 | used to be scared of how to respond | 曾经害怕如何应对 |
| 148 | to now run a rock concert for a stock conference | 现在经营摇滚音乐会 股票大会 |
| 149 | is fascinating. | 令人着迷 |
| 150 | But the thing is, his confidence came after | 但问题是 他的自信是来找的 |
| 151 | he made structural adjustments to the way he thought. | 他对思维方式进行了结构调整 |
| 152 | So if you don't perform well under pressure, | 如果你在压力下表现不佳 |
| 153 | yes, you need to put yourself under pressure frequently, | 是的,你需要让自己 经常承受压力, |
| 154 | but you also need to figure out the core skills | 但你还需要找出核心技能 |
| 155 | on how to structure your thinking. | 如何组织你的思维。 |
| 156 | Hot take, fast thinking or being quick on your feet | 热的,快速的思考或快速的站起来 |
| 157 | is actually a myth. | 其实是个神话 |
| 158 | So I think what you're really seeing | 所以我觉得你所看到的 |
| 159 | is fast structuring. | 是快速的结构。 |
| 160 | So all the research that we've been doing | 所以我们一直在做的研究 |
| 161 | shows the best communicators aren't improvising. | 显示最好的通讯员不是即兴表演 |
| 162 | They're slotting ideas into frameworks | 他们把想法放在框架里 |
| 163 | they use hundreds of times. | 他们用几百次。 |
| 164 | So when you see them sound smart fast, | 所以,当你看到他们的声音 聪明快, |
| 165 | it's really just like they're recall, recall, recall. | 就像他们在回忆 回忆 回忆 |
| 166 | They're not thinking on the spot. | 他们不是在现场思考 |
| 167 | So the golden rule is kind of like, | 所以,黄金规则 有点像, |
| 168 | if your thoughts have structure, | 如果你的思想有结构 |
| 169 | your speech will have speed. | 你的演讲会很快 |
| 170 | Structure equals speed. | 结构等于速度. |
| 171 | There's a great phrase we're gonna teach you today | 我们今天要教你一句好话 |
| 172 | to help you. | 帮助你。 |
| 173 | When in doubt, pace it out. | 当有疑问时,就加快速度. |
| 174 | Okay, this is cute. | 好吧,这很可爱。 |
| 175 | P is for point as in make your point. | P是说重点的 |
| 176 | A is for add context. | A是用于增加上下文。 |
| 177 | C is concrete example and E is end claim. | C是具体的例子,E是最终索赔。 |
| 178 | So here's an example of the pace method. | 下面是节奏方法的例子。 |
| 179 | Let's say you're asked a question. | 假使有问. |
| 180 | Why do most people fail financially? | 为什么大多数人在经济上都失败了? |
| 181 | Why are most people broke? | 为什么大多数人都破产了? |
| 182 | A bad answer might be like, well, you know, | 一个不好的答案可能是,嗯,你知道, |
| 183 | I think it's about bad decisions | 我觉得是坏决定 |
| 184 | and people don't do budgeting. | 人们不做预算。 |
| 185 | A good answer to that using the pace method | 用节奏法解决这个问题 |
| 186 | would go like this. | 会像这样走 |
| 187 | Most people fail financially | 大部分人没有钱 |
| 188 | because they spend before they invest. | 因为他们在投资前花钱 |
| 189 | That's point. | 这就是重点。 |
| 190 | That creates a cycle where money never compounds. | 这创造了一个循环 钱永远不会复合。 |
| 191 | Add context. | 添加上下文 。 |
| 192 | You see it with high earners living paycheck to paycheck, | 你看它与高收入 生活工资支付, |
| 193 | reckless businessmen, concrete example. | 鲁莽的商人,具体的例子。 |
| 194 | If your money isn't working first, | 如果你的钱不能先用的话 |
| 195 | you're already behind and clean. | 你已经落后和干净。 |
| 196 | Now, why does this work? | 现在,为什么这样做? |
| 197 | Put simply, it's fast, it's substantive | 简而言之,它的速度快,是实质性的 |
| 198 | and you're reducing thinking into one idea, | 而你却把思维简化为一个想法 |
| 199 | one explanation, one example, one conclusion. | 一个解释,一个例子,一个结论。 |
| 200 | So your brain actually like, | 所以,你的大脑实际上喜欢, |
| 201 | treats it like a filing cabinet basically | 基本上把它当成档案柜 |
| 202 | and your brain can handle that under pressure. | 你的大脑在压力下可以处理 |
| 203 | Fun fact, do you know that this is also | 有趣的是,你知道这是 |
| 204 | how they train politicians? | 他们是怎么训练政治家的? |
| 205 | I've become friends with a lot of, | 我成为很多朋友 |
| 206 | do I wanna use the word friend? | 我想用朋友这个词吗? |
| 207 | I've become acquaintances with a lot of politicians | 我跟很多政客结识了 |
| 208 | because I think they control our world | 因为我认为他们控制了我们的世界 |
| 209 | and we gotta work with them one way or the other. | 我们必须用某种方式和他们合作 |
| 210 | And it's fascinating. | 且道妙观. |
| 211 | I was sitting in a room actually last week | 其实上星期我坐在房间里 |
| 212 | with some of the leaders of the free world. | 与一些自由世界的领导人。 |
| 213 | I'm not allowed to talk about where I was. | 我不允许谈论我在哪里。 |
| 214 | I'm not allowed to talk about that I went. | 我不能说我去了 |
| 215 | I'm not allowed to talk about who was there. | 我不能谈论谁在那里。 |
| 216 | You know what I can talk about? | 你知道我能谈什么吗? |
| 217 | I sat in a room where these couple of guys | 我坐在一个房间里,这些家伙 |
| 218 | literally brought in governors from different states, | 从不同州来的州长 |
| 219 | sat the governors down, listened to the governors, | 让州长们坐下,听州长们说 |
| 220 | get peppered with questions. | 得到胡椒 问。 |
| 221 | And then in the end, they circled around. | 最后,他们环绕四周。 |
| 222 | I don't know why they let me in here, you guys. | 我不知道为什么他们让我在这里,你们。 |
| 223 | We should talk about that. | 我们应该谈谈 |
| 224 | At the end, they looked at each other | 最后,他们看着对方 |
| 225 | and they just said, should we run him? | 他们只是说,我们应该运行他? |
| 226 | I felt like it was like a diabolical, | 我觉得这就像一个邪恶的, |
| 227 | but what do they mean? | 他们是什么意思? |
| 228 | They meant run him for president. | 他们的意思是让他成为总统 |
| 229 | They were like literally prepping presidential candidates | 他们就像在准备总统候选人 |
| 230 | now for next run. | 现在下一场比赛。 |
| 231 | And so why was one governor considered good or bad? | 那么,为什么一个州长被认为是好或坏? |
| 232 | They used the pace method or they didn't. | 他们用了节奏法还是没有 |
| 233 | Now think about even a less diabolical one | 现在想想,甚至一个更邪恶的 |
| 234 | would be like Steve Jobs. | 就像史蒂夫・乔布斯。 |
| 235 | So he didn't speak quickly. | 所以他没有说得很快。 |
| 236 | He spoke with massive intention. | 他说话的意向很大。 |
| 237 | And it's the reason we have so many incredible quotes | 这也是为什么我们有这么多不可思议的引文 |
| 238 | from this guy. | 从这家伙。 |
| 239 | Like one of my favorite books is actually | 就像我最喜欢的书一样 |
| 240 | the biography of Steve Jobs by Walter Isaacson. | 史蒂夫・乔布斯的传记 沃尔特・艾萨克森。 |
| 241 | And he has this one line, | 他有一条线, |
| 242 | which is basically that people think focus means saying yes | 基本上人们认为焦点意味着同意 |
| 243 | to the thing you've got to focus on. | 以你必须专注于的事情。 |
| 244 | It actually means saying no to the hundred other good ideas | 这其实意味着拒绝其他百种好想法 |
| 245 | that there are. | 这有。 |
| 246 | You have to pick carefully. | 你得仔细挑选 |
| 247 | He also talked about being a yardstick for quality | 他还说要衡量质量 |
| 248 | or how some people aren't used to the environment | 或者有些人不习惯环境 |
| 249 | where excellence is expected or your time is limited. | 在那里你期待的优秀 或者你的时间有限。 |
| 250 | So don't waste it living someone else's life. | 所以不要浪费它 生活别人的生活。 |
| 251 | That one's my favorite. | 那是我最喜欢的 |
| 252 | He used very few words, but he had a pretty big impact. | 他用词很少,但影响相当大. |
| 253 | And I think the secret to basically thinking quickly | 我觉得这个秘密可以快速思考 |
| 254 | is this preloading of your brain. | 这是你大脑的预装 |
| 255 | So that's your first cheat code. | 所以这是你的第一个欺骗代码。 |
| 256 | You don't have to rely on thinking fast in the moment. | 此时不必依靠快速思考. |
| 257 | You need to prep. | 你得准备一下 |
| 258 | So how do we prep for these high stakes conversations? | 那么,我们如何准备 这些高赌注的对话? |
| 259 | I like to think about it like building mental assets. | 我喜欢考虑它 像建立精神资产。 |
| 260 | So high performers don't memorize answers. | 所以高水平的表演者不会记住答案. |
| 261 | They prep these frameworks, | 他们准备这些框架, |
| 262 | collecting stories and allergies, | 收集故事和过敏, |
| 263 | and they always seek to reduce the first principles. | 他们总是试图降低第一原则。 |
| 264 | Why? | 为什么? |
| 265 | Because your brain can retrieve faster than it can create. | 因为你的大脑能恢复的速度比创造的要快 |
| 266 | It's kind of obvious. | 有点明显 |
| 267 | How fast can you grab a book | 你能拿书多快? |
| 268 | versus how fast can you write one? | 你写得有多快? |
| 269 | In fact, Charlie Munger had a mental framework for this. | 事实上,查理·芒格对此有心理框架. |
| 270 | He says, I carry a latticework of mental models in my head. | 他说我脑子里有一堆精神模特 |
| 271 | So good. | 这么好 |
| 272 | But what does he mean? | 他是什么意思? 他说什么? |
| 273 | He means in his head he has all these things | 他脑子里有这些东西 |
| 274 | he can throw back to. | 他可以扔回来。 |
| 275 | And sometimes you guys, | 有时,你们, |
| 276 | not to toot my own little horn here, | 别在这里自言自语 |
| 277 | but when I'm on a podcast, people will say, | 但当我在播客, 人们会说, |
| 278 | well, you talk in tweets | 你在推特上说话 |
| 279 | or you have a high signal to noise. | 或者你有一个高信号发出噪音。 |
| 280 | You know what I'm doing? | 你知道我在做什么吗? |
| 281 | I'm just going to, in my head, | 我只是要,在我的脑海里, |
| 282 | I have a series of ladders on which I can climb | 我有很多梯子可以爬上去 |
| 283 | to get to different points that are just sort of stacked. | 以获得不同的点,这些点只是堆叠。 |
| 284 | I'm not solving the answers to these problems | 我不是在解决这些问题 |
| 285 | from scratch in real time, neither is Charlie. | 从头到尾的实时, 也不是查理。 |
| 286 | If you memorize isolated facts, | 如果你记住孤立的事实 |
| 287 | that's not gonna help you solve problems at scale. | 这不会帮助你 解决规模的问题。 |
| 288 | Instead, what do you gotta do? | 相反,你必须做什么? |
| 289 | Construct these interconnected networks of key ideas | 构建这些相互关联的关键想法网络 |
| 290 | from multiple disciplines. | 从多个学科。 |
| 291 | And you use those to interpret the world. | 你用这些解释世界。 |
| 292 | And that's actually really the job of a CEO. | 这其实是一个CEO的工作。 |
| 293 | If you wanna figure out what the job of a CEO is, | 如果你想知道首席执行官的工作是什么 |
| 294 | it's communicate well, | 它的沟通良好, |
| 295 | get other people to buy into your dream | 让别人买进你的梦里 |
| 296 | and understand how to solve complex problems | 并了解如何解决复杂的问题 |
| 297 | using a series of unrelated disciplines or networks. | 使用一系列不相关的学科或网络. |
| 298 | You know what the job of a CEO is not? | 你知道CEO的工作是什么吗? |
| 299 | Memorizing thousands of individual facts. | 忆念无数个个性. |
| 300 | That's not gonna do it for you. | 那对你没用 |
| 301 | Here's an exercise for you to build this skill. | 这是让你锻炼出这种技能的练习 |
| 302 | You guys, you wanna do this live with me | 你们想跟我住一起吗? |
| 303 | so we can all make more money, | 这样我们就能赚更多的钱了 |
| 304 | become better people, get what we want out of life? | 成为更好的人, 得到我们想要的生活? |
| 305 | Here's what I think we should do. | 我想我们应该这么做 |
| 306 | So I want you to pick any topic you care about, | 所以我希望你挑任何你关心的话题 |
| 307 | build three frameworks, three examples, | 建立三个框架,三个实例, |
| 308 | three strong opinions. | 三个强烈的意见。 |
| 309 | We call these spiky points of view. | 我们称之为这些尖锐的观点。 |
| 310 | You'll be surprised how often these mental models | 你会惊讶这些心理模特多频繁 |
| 311 | will become useful. | 将变得有用。 |
| 312 | Right now, I'm interviewing people. | 现在,我采访的人。 |
| 313 | Let me know in the comments | 在评论中告诉我 |
| 314 | if any of you guys are looking for a job right now. | 如果你们现在有人在找工作的话 |
| 315 | One, we're hiring a bunch of people. | 一,我们雇用一批人. |
| 316 | Also, I know it's miserable out there, | 而且 我知道外面很悲惨 |
| 317 | so I'm sorry if you are. | 所以,对不起,如果你是。 |
| 318 | A lot of people interviewing right now | 现在很多人都在面试 |
| 319 | are fucking awful at interviewing with so much love. | 和这么多的爱情谈话真是糟糕透顶 |
| 320 | So bad. | 这么糟糕。 |
| 321 | You guys might be really good, | 你们可能真的很棒 |
| 322 | but you're really bad at interviewing. | 但你真的不擅长面试 |
| 323 | And so let's have a topic you care about, | 所以,让我们有一个话题 你关心, |
| 324 | such as why you should hire me because I'm a stud. | 你为何要雇我 因为我是个男人 |
| 325 | I want you to build three frameworks. | 我要你建立三个框架。 |
| 326 | And so what would those look like? | 那这些是什么样子的? |
| 327 | It might be like, what does every boss want? | 可能是,每个老板都想要什么? |
| 328 | Work hard, I care too much, I do too much, whatever. | 努力工作,我在乎太多,我做太多,不管怎样。 |
| 329 | Those could be your three frameworks. | 这些可能是你的三个框架。 |
| 330 | But the frameworks might be like, | 但框架可能像, |
| 331 | my number one core value is the day isn't done | 我的第一核心价值是一天没有完成 |
| 332 | until the job is done. | 直到任务完成为止 |
| 333 | I believe in completion in things | 我相信在事物中完成 |
| 334 | because I think that's what makes people successful. | 因为我认为这就是人们成功的原因。 |
| 335 | Bosses are gonna love that. | 老板会喜欢的 |
| 336 | Two, if we go, I care too much. | 第二,如果我们走了,我太在乎了。 |
| 337 | I believe that how you do anything | 我相信你是怎样做的 |
| 338 | is how you do everything. | 这就是你所做的一切。 |
| 339 | What does that tell them? | 这告诉他们什么? |
| 340 | Oh, they're gonna be really detail-oriented. | 哦,他们会非常注重细节。 |
| 341 | Three, I believe in constant learning. | 三,我相信不断学习. |
| 342 | If you were to scroll through my Twitter or my Instagram, | 如果你要通过我的推特或Instagram滚动, |
| 343 | you would find it full of X that we do at this job | 你会发现它充满了X 我们做这个工作 |
| 344 | because I'm obsessed with this game. | 因为我沉迷于这个游戏 |
| 345 | You're gonna have to drag me out of this industry | 你要把我从这个行业拖出来 |
| 346 | by my cold, dead fingers. | 被我冷冻的死手指 |
| 347 | You've got three frameworks. | 你有三个框架 |
| 348 | Then I want you to find three examples. | 然后我要你找到三个例子。 |
| 349 | One, when did you do something really hard in your career, | 第一,你什么时候在你的职业生涯里 做了一件很辛苦的事? |
| 350 | they might ask you. | 他们可能会问你。 |
| 351 | So your first example is gonna be like, | 所以你的第一个例子就是, |
| 352 | my last job, we had, just pick a project, any project. | 我最后的工作,我们有, 只是选择一个项目,任何项目。 |
| 353 | We had to ship this video out by this date, | 我们不得不在今天之前把录像寄出去 |
| 354 | and if we didn't get it done, | 如果我们没有完成它, |
| 355 | we were gonna lose a $50,000 sponsorship, | 我们本来要失去5万美元的赞助 |
| 356 | and I worked the job until we got it done. | 我做了这个工作,直到我们完成了它。 |
| 357 | Just give me three examples like that. | 只要给我三个这样的例子。 |
| 358 | And then three strong opinions. | 后三结坚固见解. |
| 359 | One strong opinion may be, | 一个强烈的意见是, |
| 360 | I only like to work with A players. | 我只是喜欢和A球员合作 |
| 361 | My goal is to be on a team of other people | 我的目标是加入其他人的队伍 |
| 362 | who wanna succeed. | 谁想要成功。 |
| 363 | And the one thing that is a downside to me | 还有一件事对我来说是个下流 |
| 364 | is if the team is full of B players. | 如果球队满满是B球员。 |
| 365 | That's a strong opinion. | 这是一个强烈的意见。 |
| 366 | Also a good aligned opinion. | 也是个很好的意见 |
| 367 | Second strong opinion could be like, | 第二个强烈的意见是, |
| 368 | I wanna work on companies | 我想在公司里工作 |
| 369 | that are using and interested in AI. | 正在使用并且对AI感兴趣。 |
| 370 | I think the future is going there. | 我觉得未来会过去 |
| 371 | And so I'm curious for you, | 所以我对你很好奇 |
| 372 | how are you guys using AI in your business right now? | 你们在你的生意上怎么用AI的? |
| 373 | Turn that question around on them. | 把问题转过来 |
| 374 | You will be surprised at how often mental models are useful | 你会惊讶的 心理模型 经常有用 |
| 375 | because now your brain | 因为现在你的大脑 |
| 376 | is not actually answering their questions. | 并没有回答他们的问题。 |
| 377 | It's just selecting the idea. | 它只是选择的想法。 |
| 378 | Also, we talked about this in my 321 episode on speaking. | 而且,我们在我演讲的321集里谈到了这一点。 |
| 379 | You should go back and listen to it after this one | 你应该回去听这个之后 |
| 380 | if you wanna get better at speaking. | 狦稱弧眔 |
| 381 | But we talked about the power of the pause. | 但我们谈论了暂停的力量。 |
| 382 | Here's it a different way, | 这是另一种方式, |
| 383 | which is if you don't know the answer, | 如果你不知道答案的话 |
| 384 | shut the fuck up for a second. | 他妈的闭嘴一秒钟。 |
| 385 | Give your little brain time to catch up. | 让你的小脑部时间赶上。 |
| 386 | It's actually totally fine | 其实还不错 |
| 387 | because it's a signal of confidence. | 因为这是自信的信号 |
| 388 | So that two second gap | 所以,第二个差距 |
| 389 | might gonna give my little monkey brain at least | 可能至少会让我的小猴子脑袋 |
| 390 | time to catch up, could do the same for you. | 时间赶上,可以做 同样为你。 |
| 391 | And when I think that I feel uncomfortable | 当我觉得不舒服的时候 |
| 392 | and it's too much, | 这太过分了, |
| 393 | I go back and I watch Barack Obama. | 我回去看巴拉克·奥巴马 |
| 394 | He was like one of the most famous pausers of all time. | 他就像有史以来最著名的暂停者之一 |
| 395 | He uses the pause all the time. | 他总是使用暂停。 |
| 396 | He's so famous for pausing | 他这么有名的穷困 |
| 397 | that there are entire compilations online | 网上有完整的汇编 |
| 398 | of him pausing to collect his thoughts. | 为了收集他的想法 |
| 399 | And he's a smart guy. | 而且他是个聪明人 |
| 400 | Is it hesitation? | 是犹豫吗? |
| 401 | I don't know, but it looks like control. | 我不知道,但它看起来像控制。 |
| 402 | There's actually a great paper that was written in 2025. | 2025年实际上有一篇很棒的论文写成. |
| 403 | And it was called Organizational Behavior | 它被称为组织行为 |
| 404 | and Human Decision Processes. | 和人类决策进程。 |
| 405 | And it basically found that brief pauses in speech | 基本上它发现 简短的暂停在演讲中 |
| 406 | increase positive listener responses. | 增加听众的积极反应。 |
| 407 | Whereas when you do fillers like yeah, uh-huh, | 而当你做填充 喜欢,嗯,嗯, |
| 408 | that actually decreases their responses. | 这实际上减少了他们的反应。 |
| 409 | Okay, so moral of the story, pausing is okay. | 好吧,所以道德的故事, 贫穷是好的。 |
| 410 | Don't freak out. | 别害怕 |
| 411 | It also reduces that cognitive load we were talking about, | 这也降低了我们所说的认知负荷, |
| 412 | making it easier for whoever you're talking to basically | 让你和谁说话都简单 |
| 413 | to process what's going down. | 处理正在发生的事情。 |
| 414 | Now, the opposite of this is rambling, | 现在,相反的是,这是胡说八道, |
| 415 | which is it's the great vibe killer of all time. | 这是有史以来最伟大的气氛杀手 |
| 416 | So what is rambling? | 那又怎样? |
| 417 | That's just you not structuring your thinking. | 这只是你没有组织你的思维。 |
| 418 | And sadly, it signals incompetence and dishonesty, | 可悲的是,它表明无能和不诚实, |
| 419 | even if it really is not that. | 即使真的不是这样 |
| 420 | But we fix it by giving ourselves some constraints, | 但我们通过给自己一些限制来弥补它, |
| 421 | which I kind of think of like bumper lanes | 有点像保险杠车道 |
| 422 | on the bowling alley to how we speak. | 在保龄球馆,我们如何说话。 |
| 423 | So we only hit strikes, right? | 所以,我们只是打击,对不对? |
| 424 | I like the three-point rule. | 我喜欢三分规则 |
| 425 | So instead of leadership is like a lot of things, | 所以,与其说是领导,不如说是很多事情 |
| 426 | great leaders do three things. | 伟大的领袖有三件事要做 |
| 427 | They set direction, make decisions, take responsibility, | 他们确定方向,作出决定,承担责任, |
| 428 | right, now you're in control. | 现在轮到你了 |
| 429 | The idea is that the three ideas gives clarity | 想法是,这三点 使清晰 |
| 430 | and that clarity signals intelligence. | 和清晰的信号 智能。 |
| 431 | One of my other tricks | 我另一个把戏 |
| 432 | is if you can't speak well, write well. | 如果你说话不好,写得好 |
| 433 | So how do you control the frame? | 那你怎么控制这个框架? |
| 434 | Let's say you're just like Cody, I'm just an introvert. | 假设你和科迪一样 我只是个内向 |
| 435 | I don't wanna talk too much. | 我不想谈太多。 |
| 436 | Set the frame in a meeting. | 将框架设置在会议中 。 |
| 437 | One of my favorite stories | 我最喜欢的故事之一 |
| 438 | about a founder insisting on clarity | 关于一位创始人坚持明确 |
| 439 | Jeff Bezos在亚马逊禁止PowerPoint演示文稿 | |
| 440 | and mandating a brief at the beginning | 并授权在开始时提出简报 |
| 441 | of every single meeting. | 每次会议。 |
| 442 | So you could do that. | 所以你可以做到这一点。 |
| 443 | If you're like, I know I'm not gonna be able | 如果你喜欢,我知道我不能 |
| 444 | to get my stuff out as clearly as I want right now, | 把我的东西弄出来 像我现在想要的一样清楚 |
| 445 | send a brief, control the beginning of the meeting | 发送简报,控制会议的开始 |
| 446 | and say the first five minutes, we're gonna read the brief. | 并说头五分钟, 我们要阅读简报。 |
| 447 | You control the frame without even having to say anything. | 你控制着这个框架 甚至不用说什么 |
| 448 | And this makes so much sense to me | 这对我来说很有意义 |
| 449 | because he was actually annoyed | 因为他其实很生气 |
| 450 | that his pre-meeting memos were getting ignored. | 他的会前备忘录被忽略了 |
| 451 | And he realized he was like, all right, | 他意识到他就像,好吧, |
| 452 | I'm gonna carve meetings time into my meetings | 我要把会议时间刻在会议里 |
| 453 | for the team to get on the same page. | 让团队在同一页。 |
| 454 | 因此,对齐进程意味着没有PowerPoints | |
| 455 | because you could say a bunch of stuff | 因为你可以说一堆东西 |
| 456 | and it could take forever. | 它可能要永远。 |
| 457 | And he would find that people in slides | 他会发现人们在幻灯片上 |
| 458 | would do a bunch of graphics or images | 会做一堆图形或图像 |
| 459 | and it would hide bad thinking. | 它会隐藏不良的想法。 |
| 460 | 因此,贝佐斯会说一个PowerPoint | |
| 461 | is kind of like a sales tool. | 有点像销售工具 |
| 462 | And internally, the last thing you wanna do is sell. | 内部,你最不想做的就是卖掉 |
| 463 | You're truth seeking, you're trying to find the truth. | 你是在寻找真相 你是在寻找真相 |
| 464 | So he made sure that actually all his leaders wrote a page | 因此,他确保实际上 他的所有领导人写了一页 |
| 465 | of well-structured narrative text | 结构完善的叙述文本 |
| 466 | that everyone would read silently | 每个人都会默念 |
| 467 | at the beginning of every meeting. | 每次会议开始时 |
| 468 | And once they had finished, the meeting began. | 一旦他们完成,会议就开始了。 |
| 469 | So why don't you try that? | 那你为什么不试试? |
| 470 | Like structured writing equals structured thinking | 就像结构化的写作等于结构化的思考 |
| 471 | equals structured speaking. | 等于结构化语言。 |
| 472 | Then if you don't feel confident enough in your speech, | 如果你对你的演讲不够自信 |
| 473 | write that bad boy down. | 把那个坏孩子写下来 |
| 474 | Because I think actually Bezos figured out something | 因为我觉得其实Bezos发现了一些事情 |
| 475 | that most newsletter writers, for instance, still haven't. | 比方说,大多数的通讯作家 仍然没有。 |
| 476 | When he banned PowerPoint, he solved a meeting problem | 当他禁用PowerPoint时,他解决了一个会议问题 |
| 477 | by doing structured writing, | 通过结构化的写作, |
| 478 | which made his thinkers think better, | 这使得他的思维者更能思维, |
| 479 | which gave them better outcomes | 使他们获得更好的结果, |
| 480 | because garbage in versus garbage out. | 因为垃圾与垃圾的对比 |
| 481 | The memo doesn't just communicate the idea, | 备忘录不只是传达这个想法, |
| 482 | it is the idea. | 这是想法。 |
| 483 | So the best newsletter writers understand this. | 所以最好的通讯作家们都明白这一点。 |
| 484 | They're not just publishing, they're building an asset. | 他们不只是出版,而是在建立资产。 |
| 485 | And the gap between a newsletter that stays a hobby | 和通讯之间的差距 保持爱好 |
| 486 | and one that becomes a business | 成为企业的 |
| 487 | usually isn't the writing actually, | 通常不是写作实际上, |
| 488 | it's the infrastructure underneath it, | 这是它下面的基础设施, |
| 489 | which is why I use Beehive. | 这就是为什么我用Beehive。 |
| 490 | Like last year, Beehive publishers sent 28 billion emails. | 和去年一样,Beehive出版社发送了280亿封电子邮件. |
| 491 | Isn't that crazy? | 是不是疯了? |
| 492 | And they reached more than 255 million unique readers. | 读者人数超过2.55亿 |
| 493 | And like that's super interesting, | 就像这超级有趣, |
| 494 | but I think the only reason they got to that level | 但我认为他们达到这个水平的唯一原因 |
| 495 | was the tools. | 曾经是工具。 |
| 496 | Like the analytics don't just tell you open rates, | 就像分析师不只告诉你开价一样 |
| 497 | they tell you who opened, what they clicked, | 他们告诉你谁开口了,谁敲门了。 |
| 498 | where they came from. | 他们来自哪里? |
| 499 | So every issue you send | 所以,你发送的每一期 |
| 500 | is a little sharper version of the last one. | 这是最后一个更尖锐的版本。 |
| 501 | The referral program also turns your existing readers | 推荐程序也会打开您的现有阅读器 |
| 502 | into a growth engine. | 成为增长的引擎。 |
| 503 | The ad network brings brand deals to you | 广告网给你带来品牌交易 |
| 504 | like no pitching, no back and forth. | 像没有投球, 没有前后。 |
| 505 | Beehive handles the reporting and the invoices | 蜂窝处理报告和发票 |
| 506 | and the paid subscriptions all built into the dashboard, | 和所有付费订阅 包含在仪表板, |
| 507 | not bolted on. | 没有被栓上。 |
| 508 | So if you're already running a newsletter somewhere else, | 所以,如果你已经运行 通讯在别的地方, |
| 509 | this is the time to move. | 是时候行动了 |
| 510 | The analytics are insane. | 分析师是疯了。 |
| 511 | They answer the right questions. | 他们回答了正确的问题。 |
| 512 | The revenue tools are really revenue driving. | 收入工具是真正的收入驱动力。 |
| 513 | Beehive is worth a serious look. | 蜂巢值得认真观察 |
| 514 | For newsletters launched on Beehive in 2025, | 关于2025年在Beehive上推出的通讯, |
| 515 | the medium time to first dollar was 66 days. | 中间时间是66天 |
| 516 | Head to beehive.com slash Cody | 头到蜂窝.com 斜线科迪 |
| 517 | and use code Cody30 for 30% off of your first three months | 并使用代码Cody30 在你头三个月的30% |
| 518 | (原始内容存档于2017-09-21). of beehive.com. | |
| 519 | So let me give you some of my hacks for getting tactical | 所以,让我给你一些我的黑客 得到战术 |
| 520 | about real time thinking | 关于实时思考 |
| 521 | so that you can push off a few seconds | 这样你就可以推开几秒钟 |
| 522 | to get a good response. | 得到一个很好的响应。 |
| 523 | One of the ones I like the best is rephrase the question. | 我喜欢的其中一个就是重述问题。 |
| 524 | What does this do? | 这有什么用? |
| 525 | It gives you time, | 它给你时间, |
| 526 | it allows you to kind of clarify your thinking | 让你可以澄清你的想法 |
| 527 | because you're clarifying the question. | 因为你在澄清问题 |
| 528 | So let's say that they ask you a question | 所以说他们问你一个问题 |
| 529 | and you understand the question, | 你应当了解问题, |
| 530 | you might just reframe it and say, | 你可能只是重新定义 并说, |
| 531 | so you're asking why people struggle with X. | 所以你在问为什么人们和X吵架 |
| 532 | Now your brain catches up, right? | 现在,你的大脑赶上了,对不对? |
| 533 | They usually will reframe the question | 他们通常会重新定义问题 |
| 534 | and they'll do more than just one sentence response. | 他们不会只回答一句话 |
| 535 | They'll give you a little fluff room. | 他们会给你一个小绒毛的房间。 |
| 536 | That's your time to think. | 这是你思考的时间。 |
| 537 | Two would be thinking opposites. | 两个是反向思考。 |
| 538 | So if you're stuck, flip it. | 所以如果你被卡住了 翻过来 |
| 539 | So say somebody asks you, why do people fail? | 所以有人问你 为什么人们会失败? |
| 540 | Do Charlie Munger thinking, just invert it. | 查理・蒙格想,反转一下 |
| 541 | Think why do people succeed? | 想想人们为什么成功? |
| 542 | This is a classic inversion technique. | 这是一个典型的反转技术。 |
| 543 | By inverting the question, | 通过颠倒问题, |
| 544 | you're introducing an anti-signal | 你在介绍一个反信号 |
| 545 | that helps make your signal clearer. | 帮助你的信号更清晰。 |
| 546 | And as we learned earlier, clarity wins. | 正如我们早些时候所知道的那样,清晰是胜利的。 |
| 547 | So for instance, why do people fail? | 例如,为什么人们会失败呢? |
| 548 | Maybe you don't know the answer to that. | 也许你不知道答案 |
| 549 | Well, you do know the answer to why people succeed. | 你知道人们为什么成功的原因 |
| 550 | Okay, great, now you're on with it. | 好吧,太好了,现在你开始。 |
| 551 | Number three, default to first principles. | 第三,默认为第一原则. |
| 552 | So I want you to strip complexity out of this. | 所以,我希望你 剥离复杂这一点。 |
| 553 | Some of the ways you can do that, | 有些方法你可以做到这一点, |
| 554 | you can start with sentences like, at the core, | 你可以从句子开始 比如,在核心, |
| 555 | or this comes down to, | 或者,这降下来, |
| 556 | or ultimately, or the immutable laws of physics tell us that. | 或最终,或不可改变的物理定律告诉我们这一点。 |
| 557 | Like whatever you can do | 就像你所能做的一样 |
| 558 | to just strip down all the extra layers, | 把所有额外的层剥下来 |
| 559 | and you're signaling to us that you're at the core. | 而你却在向我们表示 你是核心 |
| 560 | That seems more grounded, it seems more clear, | 这似乎更根基, 似乎更清楚, |
| 561 | and it seems more data-backed. | 似乎更多的数据支持。 |
| 562 | Four, I like using simple analogies. | 四,我喜欢使用简单的类比. |
| 563 | Analogies are like thinking shortcuts. | 仿佛在思考捷径 |
| 564 | Elon Musk loves to use these. | 埃隆·穆斯克喜欢使用这些. |
| 565 | He would take something incredibly complex, | 他会采取一些令人难以置信的复杂, |
| 566 | like rockets or batteries, and he would ask NASA, | 喜欢火箭或电池, 他会问NASA, |
| 567 | not why do you build these really expensive, | 不是为什么你造这些 真正昂贵的, |
| 568 | overly complicated rockets that have X, Y, Z, | 过于复杂的火箭有X,Y,Z, |
| 569 | and one, two, three, and all of these mechanisms. | 一、二、三和所有这些机制。 |
| 570 | He would just ask, hey, NASA, | 他会问美国宇航局 |
| 571 | why do you build rockets like Ferraris for every launch | 为什么每次发射都要造像法拉利一样的火箭 |
| 572 | when Honda Accords would do? | 当本田协议会做什么? |
| 573 | It's great. | 赞曰. |
| 574 | It's basically saying, | 它基本上说, |
| 575 | we only need something simple to do this. | 我们只需要简单一点来做到这一点。 |
| 576 | Let's stop making it so expensive. | 别让它这么贵了 |
| 577 | He also has this other line where he says, | 他也有另一句台词 他说, |
| 578 | he describes factories as the machine | 他把工厂形容为机器 |
| 579 | that builds the machine. | 这造就了机器。 |
| 580 | And so that's a way to help his engineers | 所以这是帮助他的工程师的方法 |
| 581 | decide on machine layouts and product flow. | 决定机器布局和产品流。 |
| 582 | How many times have you guys worked with somebody? | 你们和谁合作过多少次了? |
| 583 | They're like, oh yeah, we're operating that, | 他们就像,哦,是的,我们正在操作, |
| 584 | or we have a process for that. | 或者我们有一个过程。 |
| 585 | You're like, yeah, you do, that process is awful. | 你就像,是的,你知道, 那个过程是可怕的。 |
| 586 | That's a terrible process. | 这是一个可怕的过程。 |
| 587 | Okay, you still got it, but the process, | 好吧,你仍然得到了它, 但过程, |
| 588 | which is highly complex and has all these components, | 它非常复杂 并且有所有这些组成部分, |
| 589 | but doesn't output anything, no. | 但不会输出任何东西,没有。 |
| 590 | So he describes the pain of entrepreneurship also, | 所以他也描述了创业的痛苦, |
| 591 | great line, as eating glass and staring into the abyss, | 伟大的线条, 吃玻璃和凝视的深渊, |
| 592 | which I've been there recently. | 我最近去过那里 |
| 593 | And why do I like that? | 为什么我喜欢? |
| 594 | Memorable, easy to understand. | 回忆,容易理解. |
| 595 | And if you've ever felt it, that feels visceral. | 如果你有感觉的话 那感觉很粘 |
| 596 | You can also ask a question back. | 亦可复问. |
| 597 | I think this is really underutilized. | 我认为这真的没有得到充分利用。 |
| 598 | Like if you're unsure, ask back. | 就像你不确定一样 问回来 |
| 599 | Like, do you mean from a business perspective | 你是说从商业角度看 |
| 600 | or a personal perspective? | 还是个人观点? |
| 601 | Do you mean in absolute terms or relative terms? | 你是指绝对值还是相对值? |
| 602 | Do you mean an immediate outcome or a long-term outcome? | 你是指直接的结果还是长期的结果? |
| 603 | This is letting you buy time. | 这是让你争取时间。 |
| 604 | It's also allowing you to narrow the scope a little bit, | 也允许你缩小范围 |
| 605 | which might help you figure out how to answer. | 这会帮助你找到答案。 |
| 606 | You know, I have a background in journalism. | 你知道,我有一个新闻背景。 |
| 607 | And as a journalist, I was forced to learn how to think | 作为一个记者,我被迫学会如何思考 |
| 608 | and speak on the spot. | 并当场说话。 |
| 609 | This is really important when you want people | 这很重要,当你需要人的时候 |
| 610 | to tell you things they probably shouldn't. | 告诉你一些他们不该说的话 |
| 611 | And so a common technique we used to ask better questions | 所以,我们用一个常见的技术 问更好的问题 |
| 612 | is called the DOS method. | 称为DOS方法。 |
| 613 | So one of the most important things as a journalist | 所以作为记者最重要的一件事 |
| 614 | is like, don't bullshit. | 别胡说八道 |
| 615 | D is for direct, just be clear. | D是直接的 清楚一点 |
| 616 | O is for open-ended, like get depth. | O是开放的,像得到深度。 |
| 617 | Don't ask yes or no questions. | 别问是非问. |
| 618 | And S is for short. | 和S是为短。 |
| 619 | Don't give them fluff. | 别让他们毛骨悚然 |
| 620 | Let them tell you the fluff. | 让他们告诉你绒毛。 |
| 621 | If you can train yourself to ask questions | 如果你能训练自己问问题 |
| 622 | that are direct, open-ended, and short, | 直接的、无限期的、简短的、 |
| 623 | you also train yourself to communicate that same way back. | 你也可以训练自己 以同样的方式回馈。 |
| 624 | So now you know the steps, you gotta do the reps, right? | 所以,现在你知道步骤, 你必须做代表,对不对? |
| 625 | I think the only way that any of this changes for you | 我认为只有这样你才能改变这一切 |
| 626 | is if you take a minute, | 如果你需要一分钟, |
| 627 | you can even write your questions in the comments | 你甚至可以在评论中写问题 |
| 628 | and we'll respond back to you | 我们会回复你 |
| 629 | because I want you to train like a pro. | 因为我要你像专业的一样训练 |
| 630 | Like one little training drill you could do is, | 就像一个小小的训练演习 你可以做的是, |
| 631 | see if you can answer things in 60 seconds all day today. | 看能不能在60秒内回答问题 |
| 632 | Anytime somebody asks you something, | 每当有人问你一件事, |
| 633 | look at your watch sort of nonchalantly, look at your phone | 看看你的表 有点不雅 看看你的电话 |
| 634 | and see if you can give them an answer in 60 seconds. | 看看能不能在60秒内回答他们 |
| 635 | What you're gonna have to do then | 那你该做什么? |
| 636 | is use structured, thoughtful responses. | 是有条理的、深思熟虑的反应。 |
| 637 | Also, you're gonna be shocked | 还有 你会很震惊的 |
| 638 | at how many more conversations you can have in a day. | 一天能进行多少次对话 |
| 639 | Another one you can do is compression training. | 另一个你可以做的是压缩训练。 |
| 640 | Once you nail the 60 second answers, | 一旦你找到60秒的答案 |
| 641 | explain something in 30 seconds, then 10 seconds, | 30秒后解释,10秒后解释 |
| 642 | then one sentence. | 然后一句话。 |
| 643 | It's also really scary to do that. | 这样做也很可怕。 |
| 644 | So for instance, I was just in a room with our product team | 比如说,我和我们的产品团队在一间房里 |
| 645 | and we were talking about one of our products, | 我们谈论我们的产品之一, |
| 646 | which is called topprompt.ai. | 它被称为顶尖的瞬间。 |
| 647 | Actually, I'll give you guys free access to it. | 事实上,我会让你们免费使用它。 |
| 648 | If you wanna figure out a way to have AI build you things, | 如果你想想办法让人工智能帮你造东西 |
| 649 | but you don't know the right way to ask questions to it | 但你不知道怎么问它 |
| 650 | and you wanna do what's called a one shot, | 你想做所谓的一枪, |
| 651 | like one question to a result of a product, a script, | 就像一个问题的结果 一个产品,一个剧本, |
| 652 | anything you wanna build with AI, | 你想和AI一起建造的任何东西 |
| 653 | top prompt will help you do it. | 最高提示会帮助你做到这一点。 |
| 654 | So anyway, I was building this tool that I use daily | 所以,不管怎样,我正在建造这个工具 我每天使用 |
| 655 | and telling my tech team like, | 并告诉我的技术团队喜欢, |
| 656 | hey, I need something different on top prompt. | 嘿,我需要不同的东西 在顶端的提示。 |
| 657 | I wanna do this different component. | 我想做不同的组件。 |
| 658 | By the way, I'll put top prompt down in the link below | 顺便说一句,我会在下面的链路上加注 |
| 659 | in the show notes so you guys can play with it. | 在节目笔记中 这样你们就可以玩它。 |
| 660 | But what I realized is that I was over explaining. | 但我意识到我已经解释完了 |
| 661 | And so instead with compression training, I just said, | 所以,在压缩训练,我只是说, |
| 662 | I want five sections, no more in top prompt. | 我要五节,不要在最高速率。 |
| 663 | So it's really easy to understand. | 所以这真的很容易理解。 |
| 664 | And then in my compression training, | 然后在我的压缩训练中, |
| 665 | I wanted to get to that one sentence and I just said, | 我只想说, |
| 666 | what if you could ask one question | 如果你能问一个问题 |
| 667 | and get five prompts back? | 和得到五个提示回来? |
| 668 | Really simple, great. | 很简单,很好 |
| 669 | One of the ways to see if you're any good at this or not | 看你是否擅长这个 |
| 670 | is record yourself. | 是记录你自己。 |
| 671 | I learned so much from myself on being on this podcast. | 我从自己身上学到了这么多 在播客。 |
| 672 | I watch it back, which is, whoa, that is stressful. | 我看着它回来,这是,哇,那是压力很大。 |
| 673 | The first couple of times you do it, | 第一对夫妇 你这样做, |
| 674 | it's still stressful sometimes. | 有时候还是很紧张 |
| 675 | We all hate the sound of our own voice, | 我们都讨厌我们自己的声音 |
| 676 | but you'll notice your filler words, your weak endings, | 但你会注意到你的填充词, 你的弱结局, |
| 677 | your rambling, where you have weird intonation | 你的胡言乱语, 在那里你有一个奇怪的融合 |
| 678 | in your voice. | 在你的声音。 |
| 679 | And then you can start building out this story bank. | 然后你可以开始建立这个故事库。 |
| 680 | So like today on Twitter, actually, | 所以像今天在推特上,实际上, |
| 681 | this is such a good idea, I thought. | 我想这是个好主意 |
| 682 | This guy was talking about how he has a, | 这家伙在谈论 他如何有, |
| 683 | let me find it, what do you call it? | 让我找到它,你怎么称呼它? |
| 684 | Yeah, he was saying that he has a huge swipe file | 是啊,他说 他有一个巨大的刷卡文件 |
| 685 | of inspiration clips from movies. | 电影的灵感片段 |
| 686 | And he's like, I like this because you can 10x | 他喜欢,我喜欢这个 因为你可以10x |
| 687 | the quality of your videos by like, | 你视频的质量 像这样, |
| 688 | 哦,我记得Marty Supreme的一个场景 | |
| 689 | Okay, I've got that. | 好吧,我得到了这一点。 |
| 690 | Remember that one scene from Fight Club. | 记住战斗俱乐部的一幕 |
| 691 | And because he creates videos all day, | 因为他整天制作视频 |
| 692 | he has this swipe file of videos he can steal from. | 他有一套可以偷来的视频 |
| 693 | Well, what if you have a swipe file in your head? | 好吧,如果你有一个刷子文件 在你的头上? |
| 694 | Like build like five go-to stories | 像是五个故事 |
| 695 | that your husband and your wife is gonna fucking hate | 你丈夫和你妻子会讨厌的 |
| 696 | by the end of this, | 最终, |
| 697 | because they're gonna hear it so many times, | 因为他们会听到很多次, |
| 698 | but it's gonna get laughs. | 但它会得到笑。 |
| 699 | This is your go-to, this is your first date, | 这是你第一次约会 |
| 700 | this is your hottest story you got. | 这是你的最热门的故事 |
| 701 | I like to think of them in varying subjects, | 我喜欢在不同的话题中思考它们, |
| 702 | like what's your failure story? | 你失败的故事是什么? |
| 703 | What's your big lesson story? | 什么是你的大课故事? |
| 704 | What's your, I'm so proud of myself, | 你是什么,我太骄傲了, |
| 705 | I could have built me a damn statue, | 我本可以给我建个该死的雕像 |
| 706 | AKA your win story. | AKA你的胜利故事。 |
| 707 | What's your turning point? | 你的转折点是什么? |
| 708 | Oh man, my life was this. | 哦,伙计,我的生活就是这样。 |
| 709 | And then, what's your insight story? | 然后,什么是你的洞察故事吗? |
| 710 | Wow, do you know this is happening in the world right now? | 哇,你知道这是 发生在现在的世界? |
| 711 | Now you've always got material. | 现在,你总是有材料。 |
| 712 | You're like the comedian, ready to go, baby. | 你就像喜剧演员,准备出发,宝贝。 |
| 713 | You think they do that every single time, brand new, no way. | 你认为他们每次都这样做, 全新的,没有办法。 |
| 714 | So to sum it up, get structured. | 所以,总结一下,结构化。 |
| 715 | The people who win in conversations, | 在对话中获胜的人, |
| 716 | they're not the smartest. | 他们不是最聪明的。 |
| 717 | They're usually the ones that have a database, | 他们通常是有数据库的 |
| 718 | a system to pull from. | 一个系统从。 |
| 719 | And once you install this like database, | 一旦你像数据库一样安装这个 |
| 720 | you actually stop fearing questions. | 你实际上不再害怕问题。 |
| 721 | You stop overthinking answers, | 你别再想太多答案了 |
| 722 | and you can almost respond to just about anything. | 你几乎可以对任何事作出反应。 |
| 723 | And then people will listen to you. | 然后人们会听你的。 |
| 724 | I'm Cody Sanchez and this is the Big Deal Podcast. | 我是科迪・桑切斯,这是大交易 Podcast。 |
| 725 | I'll see you on the next one. | 下回见. |
| 726 | Will you guys tell me if this was useful? | 你们能告诉我这个有用吗? |
| 727 | Also tell me if you love Top Prompt. | 也告诉我你是否爱Top Expo. |
| 728 | I do, I use it a lot. | 我经常用 |
该视频共有字幕 728 条。解锁更多字幕为会员功能，请移动到 价格
P2 · 【表达力】表达清晰聪明：像专家一样沟通 p02 无字幕 (P2)
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | There's a moment we've all had at least once. | 我们至少有过一次 |
| 0:02 | You're in a high stakes environment. | 你身处险境 |
| 0:04 | Someone challenges your idea | 有人挑战你的主意 |
| 0:06 | and the whole room turns to look at you | 整个房间都转身看着你 |
| 0:08 | and your mind just blanks. | 和你的头脑只是空白。 |
| 0:09 | And then 40 minutes later, you're in the elevator | 40分钟后,你在电梯里 |
| 0:11 | and the perfect response just hits you. | 和完美的反应刚刚击中你。 |
| 0:14 | That's what we're fixing today | 这就是我们今天要做的 |
| 0:15 | because thinking fast isn't about being smarter. | 因为思考快不是要更聪明 |
| 0:18 | It's about structuring your thoughts under pressure. | 而是在压力下安排你的思想 |
展开字幕全文（734 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | There's a moment we've all had at least once. | 我们至少有过一次 |
| 2 | You're in a high stakes environment. | 你身处险境 |
| 3 | Someone challenges your idea | 有人挑战你的主意 |
| 4 | and the whole room turns to look at you | 整个房间都转身看着你 |
| 5 | and your mind just blanks. | 和你的头脑只是空白。 |
| 6 | And then 40 minutes later, you're in the elevator | 40分钟后,你在电梯里 |
| 7 | and the perfect response just hits you. | 和完美的反应刚刚击中你。 |
| 8 | That's what we're fixing today | 这就是我们今天要做的 |
| 9 | because thinking fast isn't about being smarter. | 因为思考快不是要更聪明 |
| 10 | It's about structuring your thoughts under pressure. | 而是在压力下安排你的思想 |
| 11 | So we're going to bring data, experience | 因此,我们将带来数据,经验 |
| 12 | from the best in the world | 从世界上最好的 |
| 13 | so that you can build any skills, | 这样你就可以建立任何技能, |
| 14 | just like speaking, step by step. | 就像说话一样 一步一步 |
| 15 | I'm Kody Sanchez and this is the Big Deal Podcast. | 我是科迪・桑切斯,这是大交易 Podcast。 |
| 16 | Let's go. | 我们走吧。 |
| 17 | Okay, really quick also before we start. | 好吧,在开始前也快点 |
| 18 | My producer just pulled me aside | 我的制片人把我拉到一边 |
| 19 | and told me three quarters | 并告诉我四分之三 |
| 20 | of our regular Big Deal audience aren't subscribed. | 我们的普通大交易的观众没有订阅。 |
| 21 | So I'd like to ask you something personal. | 所以我想问你一些私人问题 |
| 22 | If you've ever learned something or changed your perspective | 如果你学到了什么 或者改变了你的观点 |
| 23 | or had a realization because of this podcast, | 或因这个播客而有所觉悟, |
| 24 | please do me a personal favor | 帮我个忙 |
| 25 | and subscribe to our YouTube channel. | 并订阅我们的YouTube频道。 |
| 26 | Subscribing is the single best way to help us grow the show. | 订阅是帮助我们成长的最好方式 |
| 27 | And I have to say something excited. | 我得说点刺激的话 |
| 28 | Last week, this channel just crossed 500,000 subs. | 上周,这个频道刚刚突破了50万潜艇. |
| 29 | A year ago, we were at 37,000. | 一年前,我们是37 000人。 |
| 30 | So I still can't wrap my head around that fully. | 所以,我还是不能把头包住。 |
| 31 | I just want to say thank you and let's get into it. | 我只想说谢谢 让我们开始吧 |
| 32 | So I got some stats for us. | 所以我得到了一些数据给我们。 |
| 33 | Why does your brain betray you in those moments? | 为什么你的大脑会背叛你? |
| 34 | Let's start with the really uncomfortable truth. | 让我们从真正不舒服的事实开始。 |
| 35 | You don't freeze because you are not smart. | 你不冻是因为你不聪明 |
| 36 | You freeze because your brain is overloaded. | 你因为脑子超负荷而冻结 |
| 37 | There are actually three things happening instantly | 其实有三件事瞬间发生 |
| 38 | when you're on the spot. | 当处时. |
| 39 | The first is called cognitive overload. | 第一种称为认知超载. |
| 40 | Like you're trying to understand the question, | 就像你在试图理解问题一样 |
| 41 | think of an answer, judge how you sound, | 想想答案 判断你的声音 |
| 42 | predict how they'll react. | 预测他们的反应 |
| 43 | That's four processes at once. | 即一时四种过程. |
| 44 | Your brain literally wasn't built for that. | 你的大脑其实不是用来制造的 |
| 45 | And the second is stress overload. | 第二是压力过大 |
| 46 | You know, when pressure hits, | 你知道,当压力击中, |
| 47 | your brain shifts actually from the prefrontal cortex, | 你的大脑实际上从前额皮层转移, |
| 48 | that's like your thinking brain, | 这就像你的思维大脑, |
| 49 | to the amygdala, your survival brain. | 给阿米格达拉,你的生存大脑。 |
| 50 | And I see this all the time in execs | 我经常在执法部门看到这些 |
| 51 | and people who work in my company. | 还有在我公司工作的人 |
| 52 | So I want to help you get better at it | 所以我想帮助你更好 |
| 53 | because you make more money | 因为你赚的钱更多 |
| 54 | and you get more of what you want out of life | 你从生活中得到你想要的 |
| 55 | if we can help you respond better, including me. | 如果我们能帮助你做出更好的反应 包括我 |
| 56 | There's actually an amazing 2005 study | 实际上,2005年的研究很精彩 |
| 57 | that was in the Journal of Experimental Psychology. | 这是在实验心理学杂志上。 |
| 58 | And they looked at performance under pressure | 他们在压力下看表现 |
| 59 | and found that pressure reduces working memory capacity. | 并发现压力降低了工作记忆能力. |
| 60 | So basically your ability to hold | 所以基本上你的能力 持有 |
| 61 | and manipulate thoughts in real time, | 并实时地操纵思想, |
| 62 | well, that gets severely impacted when you're under stress. | 好吧,那会受到严重影响 当你的压力。 |
| 63 | So that's the killer. | 这就是凶手 |
| 64 | You start thinking actually, how do I sound smart? | 你开始思考, 我听起来如何聪明? |
| 65 | What's the perfect answer? | 什么是完美的答案吗? |
| 66 | What if I'm wrong? | 如果我错了呢? |
| 67 | Or maybe that's just me. | 也许只有我一个人 |
| 68 | And instead of speaking clearly, | 而不是说清楚 |
| 69 | you stall. | 你拖延时间。 |
| 70 | Let me tell you how this can hurt you | 我来告诉你这怎么伤害你 |
| 71 | in business and life. | 在商业和生活中。 |
| 72 | How many times have you sat in a meeting | 你坐过多少次会议? |
| 73 | with a group of other people | 和一群人在一起 |
| 74 | and you had a brilliant idea | 你有一个好主意 |
| 75 | and that brilliant idea was at the tip of your tongue, | 这个好主意就在你的舌尖, |
| 76 | but you couldn't kind of get the balls up to say it. | 但你没胆量说出来 |
| 77 | And so when they asked you what you had to say | 所以当他们问你要说什么 |
| 78 | or contribute, just said, oh, you know, nothing. | 或贡献,刚刚说, 哦,你知道,什么都没有。 |
| 79 | I think, oh, let me just add on to her point. | 我想,哦,让我补充一下她的观点。 |
| 80 | I think that was a good point. | 我认为这是个好主意。 |
| 81 | Just add on. | 再加一点 |
| 82 | That happens to me all the time. | 这种事常发生在我身上 |
| 83 | And I remember one time in particular, | 我特别记得有一次 |
| 84 | I was early in my career at a company called Vanguard. | 我早年在一家叫先锋的公司工作 |
| 85 | And there was a group of us. | 还有一群人 |
| 86 | We were on the accelerated development program. | 我们在加速开发计划。 |
| 87 | And I had talked last night with one of my friends, Ian, | 昨晚我和我的朋友Ian谈过了 |
| 88 | about a brilliant idea, in my mind, | 关于一个绝妙的主意 在我脑海里 |
| 89 | a brilliant idea I had that was what we should do as a group | 我有一个好主意,那就是我们应该作为一个团体 |
| 90 | in our next basically mission set. | 我们的下一个任务 |
| 91 | And my idea was that we should build something out | 我的想法是我们应该做点什么 |
| 92 | in Spanish and for Latin America | 西班牙语和拉丁美洲 |
| 93 | because this company hadn't done anything there yet. | 因为这家公司还没有做任何事情。 |
| 94 | Now I actually speak Spanish. | 现在我会说西班牙语了 |
| 95 | I've done business in Latin America even back then. | 当时我在拉丁美洲做过生意 |
| 96 | So this was like my idea. | 所以,这是我的想法。 |
| 97 | And I remember paddling back and forth with Ian | 我记得我和Ian的交叉 |
| 98 | and the night before. | 和前夜的风景。 |
| 99 | And then when they came around to ask us our questions, | 然后当他们过来问我们的问题时 |
| 100 | I felt like other people had better answers than I did. | 我觉得别人的答案比我好 |
| 101 | So I kind of like waited till the end. | 所以我喜欢等到最后 |
| 102 | And so they were like going around, | 所以他们就像四处走走 |
| 103 | who wants to go first, who wants to go first? | 谁想先,谁想先? |
| 104 | Bam, ba也. | |
| 105 | What do you think happened? | 你觉得发生了什么? |
| 106 | Well, they went to Ian first. | 他们先去找伊恩 |
| 107 | And all of a sudden Ian talked about their Spanish expansion | 突然伊恩谈到他们的西班牙扩张 |
| 108 | that they should do. | 他们应该这样做。 |
| 109 | And so this is actually normal. | 所以这其实是正常的。 |
| 110 | It's not just you and I. | 不仅仅是你和我 |
| 111 | Like Warren Buffett was actually terrified of public speaking | 就像沃伦·巴菲特实际上害怕公开演讲 |
| 112 | in his career early on, which is crazy. | 在他的职业生涯早期,这是疯狂的。 |
| 113 | And he wasn't just like bad at it. | 而且他也不是那样坏的 |
| 114 | He says he was terrified of it. | 他说他很害怕 |
| 115 | This is a billionaire, one of the richest men in the world. | 这是一个亿万富翁, 世界上最富有的人之一。 |
| 116 | He avoided classes, he didn't do presentations, | 他避免上课, 他没有做演示, |
| 117 | and then he realized something. | 然后他意识到一些事情。 |
| 118 | His fear wasn't about public speaking. | 他的恐惧并不在于公开演讲 |
| 119 | His fear was really, are you gonna judge me | 他的恐惧是真的, 你会判断我 |
| 120 | while I'm thinking? | 当我在思考的时候? |
| 121 | So he trained to have a structure to think. | 所以他训练了一种可以思考的结构. |
| 122 | That's why Warren Buffett actually kind of got famous | 所以沃伦巴菲特才出名 |
| 123 | for mental frameworks, which is fascinating. | 对于精神框架, 这是迷人的。 |
| 124 | If you know Warren Buffett and Charlie Munger, | 如果你认识沃伦·巴菲特和查理·芒格 |
| 125 | they're very famous for frameworks. | 他们以框架闻名 |
| 126 | So they'll talk about inverse thinking. | 所以他们会谈论反向思考。 |
| 127 | They'll talk about killing complexity. | 他们会谈论杀人的复杂性。 |
| 128 | They'll talk about a reverse to-do list. | 他们会谈论一个逆向待办事宜列表。 |
| 129 | All of that is because he forced himself into situations | 这都是因为他逼迫自己陷入困境 |
| 130 | where he had to develop his public speaking ability. | 在那里他必须发展他的公开演讲能力。 |
| 131 | And because he was still too scared, | 而且因为他仍然太害怕, |
| 132 | he had to come up with frameworks | 他必须想出框架 |
| 133 | to help him speak better. | 帮助他说话更好。 |
| 134 | And so it's kind of fascinating | 所以这有点吸引人 |
| 135 | because he later volunteered to teach | 因为他后来自愿去教书 |
| 136 | at University of Omaha just so he could overcome this fear. | 在奥马哈大学 只是为了克服这种恐惧 |
| 137 | And then soon, his signature, | 然后很快,他的签名, |
| 138 | what is now old-timey sense of humor was everywhere. | 现在的幽默感 到处都是 |
| 139 | His keynotes became marquee moments in culture. | 他的基调成为了文化中令人惊叹的时刻. |
| 140 | And his Berkshire Hathaway, that's his company, | 他的伯克希尔·哈特威 那是他的公司 |
| 141 | his conferences that he holds, | 他的集会, |
| 142 | it is a stock conference, you guys. | 这是股票会议,你们。 |
| 143 | Those things are so boring. | 那些东西太无聊了。 |
| 144 | They usually have to pay people to attend them. | 他们通常必须付钱给人们参加. |
| 145 | This one is like a rock show. | 这个像摇滚表演 |
| 146 | So for a man that used to hate to speak publicly, | 对于一个讨厌公开说话的人来说 |
| 147 | used to be scared of how to respond | 曾经害怕如何应对 |
| 148 | to now run a rock concert for a stock conference | 现在经营摇滚音乐会 股票大会 |
| 149 | is fascinating. | 令人着迷 |
| 150 | But the thing is, his confidence came after | 但问题是 他的自信是来找的 |
| 151 | he made structural adjustments to the way he thought. | 他对思维方式进行了结构调整 |
| 152 | So if you don't perform well under pressure, | 如果你在压力下表现不佳 |
| 153 | yes, you need to put yourself under pressure frequently, | 是的,你需要让自己 经常承受压力, |
| 154 | but you also need to figure out the core skills | 但你还需要找出核心技能 |
| 155 | on how to structure your thinking. | 如何组织你的思维。 |
| 156 | Hot take, fast thinking or being quick on your feet | 热的,快速的思考或快速的站起来 |
| 157 | is actually a myth. | 其实是个神话 |
| 158 | So I think what you're really seeing | 所以我觉得你所看到的 |
| 159 | is fast structuring. | 是快速的结构。 |
| 160 | So all the research that we've been doing | 所以我们一直在做的研究 |
| 161 | shows the best communicators aren't improvising. | 显示最好的通讯员不是即兴表演 |
| 162 | They're slotting ideas into frameworks | 他们把想法放在框架里 |
| 163 | they use hundreds of times. | 他们用几百次。 |
| 164 | So when you see them sound smart fast, | 所以,当你看到他们的声音 聪明快, |
| 165 | it's really just like they're recall, recall, recall. | 就像他们在回忆 回忆 回忆 |
| 166 | They're not thinking on the spot. | 他们不是在现场思考 |
| 167 | So the golden rule is kind of like, | 所以,黄金规则 有点像, |
| 168 | if your thoughts have structure, | 如果你的思想有结构 |
| 169 | your speech will have speed. | 你的演讲会很快 |
| 170 | Structure equals speed. | 结构等于速度. |
| 171 | There's a great phrase we're gonna teach you today | 我们今天要教你一句好话 |
| 172 | to help you. | 帮助你。 |
| 173 | When in doubt, pace it out. | 当有疑问时,就加快速度. |
| 174 | Okay, this is cute. | 好吧,这很可爱。 |
| 175 | P is for point as in make your point. | P是说重点的 |
| 176 | A is for add context. | A是用于增加上下文。 |
| 177 | C is concrete example and E is end claim. | C是具体的例子,E是最终索赔。 |
| 178 | So here's an example of the pace method. | 下面是节奏方法的例子。 |
| 179 | Let's say you're asked a question. | 假使有问. |
| 180 | Why do most people fail financially? | 为什么大多数人在经济上都失败了? |
| 181 | Why are most people broke? | 为什么大多数人都破产了? |
| 182 | A bad answer might be like, | 一个糟糕的答案可能是, |
| 183 | well, I think it's about bad decisions | 嗯,我想这是关于坏的决定 |
| 184 | and people don't do budgeting. | 人们不做预算。 |
| 185 | A good answer to that using the pace method | 用节奏法解决这个问题 |
| 186 | would go like this. | 会像这样走 |
| 187 | Most people fail financially | 大部分人没有钱 |
| 188 | because they spend before they invest. | 因为他们在投资前花钱 |
| 189 | That's point. | 这就是重点。 |
| 190 | That creates a cycle where money never compounds. | 这创造了一个循环 钱永远不会复合。 |
| 191 | Add context. | 添加上下文 。 |
| 192 | You see it with high earners living paycheck to paycheck, | 你看它与高收入 生活工资支付, |
| 193 | reckless businessmen. | 鲁莽商人. |
| 194 | Concrete example. | 具体例子。 |
| 195 | If your money isn't working first, | 如果你的钱不能先用的话 |
| 196 | you're already behind and clean. | 你已经落后和干净。 |
| 197 | Now, why does this work? | 现在,为什么这样做? |
| 198 | Put simply, it's fast, it's substantive, | 简而言之,它的速度快, 它的实质性, |
| 199 | and you're reducing thinking into one idea, | 而你却把思维简化为一个想法 |
| 200 | one explanation, one example, one conclusion. | 一个解释,一个例子,一个结论。 |
| 201 | So your brain actually like, | 所以,你的大脑实际上喜欢, |
| 202 | treats it like a filing cabinet, basically, | 基本上把它当成档案柜 |
| 203 | and your brain can handle that under pressure. | 你的大脑在压力下可以处理 |
| 204 | Fun fact, do you know that this is also | 有趣的是,你知道这是 |
| 205 | how they train politicians? | 他们是怎么训练政治家的? |
| 206 | I've become friends with a lot of, | 我成为很多朋友 |
| 207 | do I wanna use the word friend? | 我想用朋友这个词吗? |
| 208 | I've become acquaintances with a lot of politicians | 我跟很多政客结识了 |
| 209 | because I think they control our world | 因为我认为他们控制了我们的世界 |
| 210 | and we gotta work with them one way or the other. | 我们必须用某种方式和他们合作 |
| 211 | And it's fascinating. | 且道妙观. |
| 212 | I was sitting in a room actually last week | 其实上星期我坐在房间里 |
| 213 | with some of the leaders of the free world. | 与一些自由世界的领导人。 |
| 214 | I'm not allowed to talk about where I was. | 我不允许谈论我在哪里。 |
| 215 | I'm not allowed to talk about that I went. | 我不能说我去了 |
| 216 | I'm not allowed to talk about who was there. | 我不能谈论谁在那里。 |
| 217 | You know what I can talk about? | 你知道我能谈什么吗? |
| 218 | I sat in a room where these couple of guys | 我坐在一个房间里,这些家伙 |
| 219 | literally brought in governors from different states, | 从不同州来的州长 |
| 220 | sat the governors down, listened to the governors, | 让州长们坐下,听州长们说 |
| 221 | get peppered with questions, | 被问话迷惑 |
| 222 | and then in the end, they circled around. | 最后,他们环绕四周。 |
| 223 | I don't know why they let me in here, you guys. | 我不知道为什么他们让我在这里,你们。 |
| 224 | We should talk about that. | 我们应该谈谈 |
| 225 | At the end, they looked at each other | 最后,他们看着对方 |
| 226 | and they just said, should we run him? | 他们只是说,我们应该运行他? |
| 227 | I felt like it was like a diabolical, | 我觉得这就像一个邪恶的, |
| 228 | but what do they mean? | 他们是什么意思? |
| 229 | They meant run him for president. | 他们的意思是让他成为总统 |
| 230 | They were like literally prepping presidential candidates | 他们就像在准备总统候选人 |
| 231 | now for next run. | 现在下一场比赛。 |
| 232 | And so why was one governor considered good or bad? | 那么,为什么一个州长被认为是好或坏? |
| 233 | They used the pace method or they didn't. | 他们用了节奏法还是没有 |
| 234 | Now think about even a less diabolical one | 现在想想,甚至一个更邪恶的 |
| 235 | would be like Steve Jobs. | 就像史蒂夫・乔布斯。 |
| 236 | So he didn't speak quickly. | 所以他没有说得很快。 |
| 237 | He spoke with massive intention. | 他说话的意向很大。 |
| 238 | And it's the reason we have so many incredible quotes | 这也是为什么我们有这么多不可思议的引文 |
| 239 | from this guy. | 从这家伙。 |
| 240 | Like one of my favorite books | 就像我最喜欢的书一样 |
| 241 | is actually the biography of Steve Jobs by Walter Isaacson. | 其实是史蒂夫·乔布斯的传记 沃尔特·艾萨克森 |
| 242 | And he has this one line, | 他有一条线, |
| 243 | which is basically that people think focus means saying yes | 基本上人们认为焦点意味着同意 |
| 244 | to the thing you've got to focus on. | 以你必须专注于的事情。 |
| 245 | It actually means saying no to the hundred other good ideas | 这其实意味着拒绝其他百种好想法 |
| 246 | that there are, you have to pick carefully. | 你得仔细挑选 |
| 247 | He also talked about being a yardstick for quality | 他还说要衡量质量 |
| 248 | or how some people aren't used to the environment | 或者有些人不习惯环境 |
| 249 | where excellence is expected or your time is limited. | 在那里你期待的优秀 或者你的时间有限。 |
| 250 | So don't waste it living someone else's life. | 所以不要浪费它 生活别人的生活。 |
| 251 | That one's my favorite. | 那是我最喜欢的 |
| 252 | He used very few words, but he had a pretty big impact. | 他用词很少,但影响相当大. |
| 253 | And I think the secret to basically thinking quickly | 我觉得这个秘密可以快速思考 |
| 254 | is this preloading of your brain. | 这是你大脑的预装 |
| 255 | So that's your first cheat code. | 所以这是你的第一个欺骗代码。 |
| 256 | You don't have to rely on thinking fast in the moment. | 此时不必依靠快速思考. |
| 257 | You need to prep. | 你得准备一下 |
| 258 | So how do we prep for these high stakes conversations? | 那么,我们如何准备 这些高赌注的对话? |
| 259 | I like to think about it like building mental assets. | 我喜欢考虑它 像建立精神资产。 |
| 260 | So high performers don't memorize answers. | 所以高水平的表演者不会记住答案. |
| 261 | They prep these frameworks, | 他们准备这些框架, |
| 262 | collecting stories and allergies, | 收集故事和过敏, |
| 263 | and they always seek to reduce the first principles. | 他们总是试图降低第一原则。 |
| 264 | Why? | 为什么? |
| 265 | Because your brain can retrieve faster than it can create. | 因为你的大脑能恢复的速度比创造的要快 |
| 266 | It's kind of obvious. | 有点明显 |
| 267 | How fast can you grab a book | 你能拿书多快? |
| 268 | versus how fast can you write one? | 你写得有多快? |
| 269 | In fact, Charlie Munger had a mental framework for this. | 事实上,查理·芒格对此有心理框架. |
| 270 | He says, I carry a latticework of mental models in my head. | 他说我脑子里有一堆精神模特 |
| 271 | So good. | 这么好 |
| 272 | But what does he mean? | 他是什么意思? 他说什么? |
| 273 | He means in his head, | 他的意思是在他的脑海里, |
| 274 | he has all these things he can throw back to. | 他有这些东西 他可以扔回。 |
| 275 | And sometimes you guys, | 有时,你们, |
| 276 | not to toot my own little horn here, | 别在这里自言自语 |
| 277 | but when I'm on a podcast, | 但当我在播客, |
| 278 | people will say, well, you talk in tweets | 人们会说,嗯,你在推特上说话 |
| 279 | or you have a high signal to noise. | 或者你有一个高信号发出噪音。 |
| 280 | You know what I'm doing? | 你知道我在做什么吗? |
| 281 | I'm just going to in my head, | 我只是在脑海里, |
| 282 | I have a series of ladders on which I can climb | 我有很多梯子可以爬上去 |
| 283 | to get to different points that are just sort of stacked. | 以获得不同的点,这些点只是堆叠。 |
| 284 | I'm not solving the answers to these problems | 我不是在解决这些问题 |
| 285 | from scratch in real time. | 从零开始实时 |
| 286 | Neither is Charlie. | 查理也一样 |
| 287 | If you memorize isolated facts, | 如果你记住孤立的事实 |
| 288 | that's not gonna help you solve problems at scale. | 这不会帮助你 解决规模的问题。 |
| 289 | Instead, what do you gotta do? | 相反,你必须做什么? |
| 290 | Construct these interconnected networks of key ideas | 构建这些相互关联的关键想法网络 |
| 291 | from multiple disciplines. | 从多个学科。 |
| 292 | And you use those to interpret the world. | 你用这些解释世界。 |
| 293 | And that's actually really the job of a CEO. | 这其实是一个CEO的工作。 |
| 294 | If you want to figure out what the job of a CEO is, | 如果你想弄清楚首席执行官的工作是什么 |
| 295 | it's communicate well, | 它的沟通良好, |
| 296 | get other people to buy into your dream | 让别人买进你的梦里 |
| 297 | and understand how to solve complex problems | 并了解如何解决复杂的问题 |
| 298 | using a series of unrelated disciplines or networks. | 使用一系列不相关的学科或网络. |
| 299 | You know what the job of a CEO is not? | 你知道CEO的工作是什么吗? |
| 300 | Memorizing thousands of individual facts. | 忆念无数个个性. |
| 301 | That's not gonna do it for you. | 那对你没用 |
| 302 | Here's an exercise for you to build this skill. | 这是让你锻炼出这种技能的练习 |
| 303 | You guys, you want to do this live with me | 你们想跟我住一起吗? |
| 304 | so we can all make more money, | 这样我们就能赚更多的钱了 |
| 305 | become better people, | 成为更好的人, |
| 306 | get what we want out of life? | 得到我们想要的生活? |
| 307 | Here's what I think we should do. | 我想我们应该这么做 |
| 308 | So I want you to pick any topic you care about, | 所以我希望你挑任何你关心的话题 |
| 309 | build three frameworks, three examples, | 建立三个框架,三个实例, |
| 310 | three strong opinions. | 三个强烈的意见。 |
| 311 | We call these spiky points of view. | 我们称之为这些尖锐的观点。 |
| 312 | You'll be surprised how often these mental models | 你会惊讶这些心理模特多频繁 |
| 313 | will become useful. | 将变得有用。 |
| 314 | Right now, I'm interviewing people. | 现在,我采访的人。 |
| 315 | Let me know in the comments | 在评论中告诉我 |
| 316 | if any of you guys are looking for a job right now. | 如果你们现在有人在找工作的话 |
| 317 | One, we're hiring a bunch of people. | 一,我们雇用一批人. |
| 318 | Also, I know it's miserable out there, | 而且 我知道外面很悲惨 |
| 319 | so I'm sorry if you are. | 所以,对不起,如果你是。 |
| 320 | A lot of people interviewing right now | 现在很多人都在面试 |
| 321 | are fucking awful at interviewing with so much love. | 和这么多的爱情谈话真是糟糕透顶 |
| 322 | So bad. | 这么糟糕。 |
| 323 | You guys might be really good, | 你们可能真的很棒 |
| 324 | but you're really bad at interviewing. | 但你真的不擅长面试 |
| 325 | And so let's have a topic you care about, | 所以,让我们有一个话题 你关心, |
| 326 | such as why you should hire me because I'm a stud. | 你为何要雇我 因为我是个男人 |
| 327 | I want you to build three frameworks. | 我要你建立三个框架。 |
| 328 | And so what would those look like? | 那这些是什么样子的? |
| 329 | It might be like, what does every boss want? | 可能是,每个老板都想要什么? |
| 330 | Work hard, I care too much, I do too much, whatever. | 努力工作,我在乎太多,我做太多,不管怎样。 |
| 331 | Those could be your three frameworks. | 这些可能是你的三个框架。 |
| 332 | But the frameworks might be like, | 但框架可能像, |
| 333 | my number one core value is the day isn't done | 我的第一核心价值是一天没有完成 |
| 334 | until the job is done. | 直到任务完成为止 |
| 335 | и獺ЧΘcmㄆ薄 | |
| 336 | because I think that's what makes people successful. | 因为我认为这就是人们成功的原因。 |
| 337 | Bosses are gonna love that. | 老板会喜欢的 |
| 338 | Two, if we go, I care too much. | 第二,如果我们走了,我太在乎了。 |
| 339 | I believe that how you do anything | 我相信你是怎样做的 |
| 340 | is how you do everything. | 这就是你所做的一切。 |
| 341 | What does that tell them? | 这告诉他们什么? |
| 342 | Oh, they're gonna be really detail-oriented. | 哦,他们会非常注重细节。 |
| 343 | Three, I believe in constant learning. | 三,我相信不断学习. |
| 344 | If you were to scroll through my Twitter or my Instagram, | 如果你要通过我的推特或Instagram滚动, |
| 345 | you would find it full of X that we do at this job | 你会发现它充满了X 我们做这个工作 |
| 346 | because I'm obsessed with this game. | 因为我沉迷于这个游戏 |
| 347 | You're gonna have to drag me out of this industry | 你要把我从这个行业拖出来 |
| 348 | by my cold, dead fingers. | 被我冷冻的死手指 |
| 349 | You've got three frameworks. | 你有三个框架 |
| 350 | Then I want you to find three examples. | 然后我要你找到三个例子。 |
| 351 | One, when did you do something really hard in your career, | 第一,你什么时候在你的职业生涯里 做了一件很辛苦的事? |
| 352 | they might ask you. | 他们可能会问你。 |
| 353 | So your first example is gonna be like, | 所以你的第一个例子就是, |
| 354 | my last job, we had, just pick a project, any project. | 我最后的工作,我们有, 只是选择一个项目,任何项目。 |
| 355 | We had to ship this video out by this date | 我们只好把这段录像寄出去 |
| 356 | and if we didn't get it done, | 如果我们没有完成它, |
| 357 | we were gonna lose a $50,000 sponsorship | 我们本来要输5万元赞助的 |
| 358 | and I worked the job until we got it done. | 我做了这个工作,直到我们完成了它。 |
| 359 | Just give me three examples like that. | 只要给我三个这样的例子。 |
| 360 | And then three strong opinions. | 后三结坚固见解. |
| 361 | One strong opinion may be, | 一个强烈的意见是, |
| 362 | I only like to work with A players. | 我只是喜欢和A球员合作 |
| 363 | My goal is to be on a team of other people | 我的目标是加入其他人的队伍 |
| 364 | who wanna succeed. | 谁想要成功。 |
| 365 | And the one thing that is a downside to me | 还有一件事对我来说是个下流 |
| 366 | is if the team is full of B players. | 如果球队满满是B球员。 |
| 367 | That's a strong opinion. | 这是一个强烈的意见。 |
| 368 | Also a good aligned opinion. | 也是个很好的意见 |
| 369 | Second strong opinion could be like, | 第二个强烈的意见是, |
| 370 | I wanna work on companies that are using | 我想在那些使用 |
| 371 | and interested in AI. | 对大赦国际感兴趣。 |
| 372 | I think the future is going there. | 我觉得未来会过去 |
| 373 | And so I'm curious for you, | 所以我对你很好奇 |
| 374 | how are you guys using AI in your business right now? | 你们在你的生意上怎么用AI的? |
| 375 | Turn that question around on them. | 把问题转过来 |
| 376 | You will be surprised at how often mental models are useful | 你会惊讶的 心理模型 经常有用 |
| 377 | because now your brain is not actually | 因为现在你的大脑其实不是 |
| 378 | answering their questions. | 回答他们的问题。 |
| 379 | It's just selecting the idea. | 它只是选择的想法。 |
| 380 | Also, we talked about this in my 321 episode on speaking. | 而且,我们在我演讲的321集里谈到了这一点。 |
| 381 | You should go back and listen to it after this one | 你应该回去听这个之后 |
| 382 | if you wanna get better at speaking. | 狦稱弧眔 |
| 383 | But we talked about the power of the pause. | 但我们谈论了暂停的力量。 |
| 384 | Here's it a different way, | 这是另一种方式, |
| 385 | which is if you don't know the answer, | 如果你不知道答案的话 |
| 386 | shut the fuck up for a second. | 他妈的闭嘴一秒钟。 |
| 387 | Give your little brain time to catch up. | 让你的小脑部时间赶上。 |
| 388 | It's actually totally fine | 其实还不错 |
| 389 | because it's a signal of confidence. | 因为这是自信的信号 |
| 390 | So that two second gap might gonna give | 因此,两个第二个缺口 可能给予 |
| 391 | your little, my little monkey brain at least, | 你的小,我的小猴子脑至少, |
| 392 | time to catch up, could do the same for you. | 时间赶上,可以做 同样为你。 |
| 393 | And when I think that I feel uncomfortable | 当我觉得不舒服的时候 |
| 394 | and it's too much, I go back and I watch Barack Obama. | 太过分了 我回去看巴拉克·奥巴马 |
| 395 | He was like one of the most famous pausers of all time. | 他就像有史以来最著名的暂停者之一 |
| 396 | He uses the pause all the time. | 他总是使用暂停。 |
| 397 | He's so famous for pausing | 他这么有名的穷困 |
| 398 | that there are entire compilations online | 网上有完整的汇编 |
| 399 | of him pausing to collect his thoughts. | 为了收集他的想法 |
| 400 | And he's a smart guy. | 而且他是个聪明人 |
| 401 | Is it hesitation? | 是犹豫吗? |
| 402 | I don't know, but it looks like control. | 我不知道,但它看起来像控制。 |
| 403 | There's actually a great paper that was written in 2025. | 2025年实际上有一篇很棒的论文写成. |
| 404 | And it was called Organizational Behavior | 它被称为组织行为 |
| 405 | and Human Decision Processes. | 和人类决策进程。 |
| 406 | And it basically found that brief pauses in speech | 基本上它发现 简短的暂停在演讲中 |
| 407 | increase positive listener responses. | 增加听众的积极反应。 |
| 408 | Whereas when you do fillers like, yeah, uh-huh, | 而当你做填充者喜欢,是的,嗯,嗯, |
| 409 | that actually decreases their responses. | 这实际上减少了他们的反应。 |
| 410 | Okay, so moral of the story, pausing is okay. | 好吧,所以道德的故事, 贫穷是好的。 |
| 411 | Don't freak out. | 别害怕 |
| 412 | It also reduces that cognitive load we were talking about, | 这也降低了我们所说的认知负荷, |
| 413 | making it easier for whoever you're talking to basically | 让你和谁说话都简单 |
| 414 | to process what's going down. | 处理正在发生的事情。 |
| 415 | Now, the opposite of this is rambling, | 现在,相反的是,这是胡说八道, |
| 416 | which is it's the great vibe killer of all time. | 这是有史以来最伟大的气氛杀手 |
| 417 | So what is rambling? | 那又怎样? |
| 418 | That's just you not structuring your thinking. | 这只是你没有组织你的思维。 |
| 419 | And sadly, it signals incompetence and dishonesty, | 可悲的是,它表明无能和不诚实, |
| 420 | even if it really is not that. | 即使真的不是这样 |
| 421 | But we fix it by giving ourselves some constraints, | 但我们通过给自己一些限制来弥补它, |
| 422 | which I kind of think of like bumper lanes | 有点像保险杠车道 |
| 423 | on the bowling alley to how we speak. | 在保龄球馆,我们如何说话。 |
| 424 | So we only hit strikes, right? | 所以,我们只是打击,对不对? |
| 425 | I like the three-point rule. | 我喜欢三分规则 |
| 426 | So instead of leadership is like a lot of things, | 所以,与其说是领导,不如说是很多事情 |
| 427 | great leaders do three things. | 伟大的领袖有三件事要做 |
| 428 | They set direction, make decisions, take responsibility, | 他们确定方向,作出决定,承担责任, |
| 429 | right, now you're in control. | 现在轮到你了 |
| 430 | The idea is that the three ideas gives clarity | 想法是,这三点 使清晰 |
| 431 | and that clarity signals intelligence. | 和清晰的信号 智能。 |
| 432 | One of my other tricks is if you can't speak well, | 我的另一招是如果你说话不好 |
| 433 | write well. | 写得好 |
| 434 | So how do you control the frame? | 那你怎么控制这个框架? |
| 435 | Let's say you're just like, | 假设你就是... |
| 436 | Cody, I'm just an introvert. | Cody 我只是个内向 |
| 437 | I don't wanna talk too much. | 我不想谈太多。 |
| 438 | Set the frame in a meeting. | 将框架设置在会议中 。 |
| 439 | One of my favorite stories about a founder | 我最喜欢的关于创始人的故事之一 |
| 440 | insisting on clarity is Jeff Bezos | 坚持澄清的是杰夫·贝佐斯 |
| 441 | 在亚马逊禁止PowerPoint演示 | |
| 442 | and mandating a brief at the beginning | 并授权在开始时提出简报 |
| 443 | of every single meeting. | 每次会议。 |
| 444 | So you could do that if you're like, | 所以你可以做到这一点 如果你喜欢, |
| 445 | I know I'm not gonna be able to get my stuff out | 我知道我不能把东西弄出来 |
| 446 | as clearly as I want right now. | 和我想要的一样清楚 |
| 447 | Send a brief, control the beginning of the meeting | 发送简报,控制会议的开始 |
| 448 | and say the first five minutes, | 并说头五分钟, |
| 449 | we're gonna read the brief. | 我们要看简报 |
| 450 | You control the frame without even having to say anything. | 你控制着这个框架 甚至不用说什么 |
| 451 | And this makes so much sense to me | 这对我来说很有意义 |
| 452 | because he was actually annoyed | 因为他其实很生气 |
| 453 | that his pre-meeting memos were getting ignored. | 他的会前备忘录被忽略了 |
| 454 | And he realized he was like, all right, | 他意识到他就像,好吧, |
| 455 | I'm gonna carve meetings time into my meetings | 我要把会议时间刻在会议里 |
| 456 | for the team to get on the same page. | 让团队在同一页。 |
| 457 | 因此,对齐进程意味着没有PowerPoints | |
| 458 | because you could say a bunch of stuff | 因为你可以说一堆东西 |
| 459 | and it could take forever. | 它可能要永远。 |
| 460 | And he would find that people in slides | 他会发现人们在幻灯片上 |
| 461 | would do a bunch of graphics or images | 会做一堆图形或图像 |
| 462 | and it would hide bad thinking. | 它会隐藏不良的想法。 |
| 463 | And so instead, Bezos would say, | 所以,贝佐斯会说, |
| 464 | a PowerPoint 是一种销售工具。 | |
| 465 | And internally, the last thing you wanna do is sell. | 内部,你最不想做的就是卖掉 |
| 466 | You're truth seeking, you're trying to find the truth. | 你是在寻找真相 你是在寻找真相 |
| 467 | So he made sure that actually all his leaders wrote a page | 因此,他确保实际上 他的所有领导人写了一页 |
| 468 | of well-structured narrative text | 结构完善的叙述文本 |
| 469 | that everyone would read silently | 每个人都会默念 |
| 470 | at the beginning of every meeting. | 每次会议开始时 |
| 471 | And once they had finished, the meeting began. | 一旦他们完成,会议就开始了。 |
| 472 | So why don't you try that? | 那你为什么不试试? |
| 473 | Like structured writing equals structured thinking | 就像结构化的写作等于结构化的思考 |
| 474 | equals structured speaking. | 等于结构化语言。 |
| 475 | And if you don't feel confident enough in your speech, | 如果你的演讲不够自信 |
| 476 | write that bad boy down. | 把那个坏孩子写下来 |
| 477 | Because I think actually Bezos figured out something | 因为我觉得其实Bezos发现了一些事情 |
| 478 | that most newsletter writers, for instance, still haven't. | 比方说,大多数的通讯作家 仍然没有。 |
| 479 | When he banned PowerPoint, he solved a meeting problem | 当他禁用PowerPoint时,他解决了一个会议问题 |
| 480 | by doing structured writing, | 通过结构化的写作, |
| 481 | which made his thinkers think better, | 这使得他的思维者更能思维, |
| 482 | which gave them better outcomes | 使他们获得更好的结果, |
| 483 | because garbage in versus garbage out. | 因为垃圾与垃圾的对比 |
| 484 | The memo doesn't just communicate the idea, | 备忘录不只是传达这个想法, |
| 485 | it is the idea. | 这是想法。 |
| 486 | So the best newsletter writers understand this. | 所以最好的通讯作家们都明白这一点。 |
| 487 | They're not just publishing, they're building an asset. | 他们不只是出版,而是在建立资产。 |
| 488 | And the gap between a newsletter that stays a hobby | 和通讯之间的差距 保持爱好 |
| 489 | and one that becomes a business | 成为企业的 |
| 490 | usually isn't the writing actually, | 通常不是写作实际上, |
| 491 | it's the infrastructure underneath it, | 这是它下面的基础设施, |
| 492 | which is why I use Beehive. | 这就是为什么我用Beehive。 |
| 493 | Like last year, Beehive publishers sent 28 billion emails, | 和去年一样,Beehive出版社发送了280亿封电子邮件, |
| 494 | isn't that crazy? | 是不是疯了? |
| 495 | And they reached more than 255 million unique readers. | 读者人数超过2.55亿 |
| 496 | And like that's super interesting, | 就像这超级有趣, |
| 497 | but I think the only reason they got to that level | 但我认为他们达到这个水平的唯一原因 |
| 498 | was the tools. | 曾经是工具。 |
| 499 | Like the analytics don't just tell you open rates, | 就像分析师不只告诉你开价一样 |
| 500 | they tell you who opened, what they clicked, | 他们告诉你谁开口了,谁敲门了。 |
| 501 | where they came from. | 他们来自哪里? |
| 502 | So every issue you send | 所以,你发送的每一期 |
| 503 | is a little sharper version of the last one. | 这是最后一个更尖锐的版本。 |
| 504 | The referral program also turns your existing readers | 推荐程序也会打开您的现有阅读器 |
| 505 | into a growth engine. | 成为增长的引擎。 |
| 506 | The ad network brings brand deals to you, | 广告网络给你带来品牌交易, |
| 507 | like no pitching, no back and forth. | 像没有投球, 没有前后。 |
| 508 | Beehive handles the reporting and the invoices | 蜂窝处理报告和发票 |
| 509 | and the paid subscriptions all built into the dashboard, | 和所有付费订阅 包含在仪表板, |
| 510 | not bolted on. | 没有被栓上。 |
| 511 | So if you're already running a newsletter somewhere else, | 所以,如果你已经运行 通讯在别的地方, |
| 512 | this is the time to move. | 是时候行动了 |
| 513 | The analytics are insane. | 分析师是疯了。 |
| 514 | They answer the right questions. | 他们回答了正确的问题。 |
| 515 | The revenue tools are really revenue driving. | 收入工具是真正的收入驱动力。 |
| 516 | Beehive is worth a serious look. | 蜂巢值得认真观察 |
| 517 | For newsletters launched on Beehive in 2025, | 关于2025年在Beehive上推出的通讯, |
| 518 | the medium time to first dollar was 66 days. | 中间时间是66天 |
| 519 | Head to beehive.com slash Cody | 头到蜂窝.com 斜线科迪 |
| 520 | and use code Cody30 for 30% off of your first three months | 并使用代码Cody30 在你头三个月的30% |
| 521 | (原始内容存档于2017-09-21). of beehive.com. | |
| 522 | So let me give you some of my hacks for getting tactical | 所以,让我给你一些我的黑客 得到战术 |
| 523 | about real time thinking | 关于实时思考 |
| 524 | so that you can push off a few seconds | 这样你就可以推开几秒钟 |
| 525 | to get a good response. | 得到一个很好的响应。 |
| 526 | One of the ones I like the best is rephrase the question. | 我喜欢的其中一个就是重述问题。 |
| 527 | What does this do? | 这有什么用? |
| 528 | It gives you time. | 它给你时间。 |
| 529 | It allows you to kind of clarify your thinking | 让你可以澄清你的想法 |
| 530 | because you're clarifying the question. | 因为你在澄清问题 |
| 531 | So let's say that they ask you a question | 所以说他们问你一个问题 |
| 532 | and you understand the question. | 你明白这个问题。 |
| 533 | You might just reframe it and say, | 你可能只是重新定义 并说, |
| 534 | so you're asking why people struggle with X. | 所以你在问为什么人们和X吵架 |
| 535 | Now your brain catches up, right? | 现在,你的大脑赶上了,对不对? |
| 536 | They usually will reframe the question | 他们通常会重新定义问题 |
| 537 | and they'll do more than just one sentence response. | 他们不会只回答一句话 |
| 538 | They'll give you a little fluff room. | 他们会给你一个小绒毛的房间。 |
| 539 | That's your time to think. | 这是你思考的时间。 |
| 540 | Two would be thinking opposites. | 两个是反向思考。 |
| 541 | So if you're stuck, flip it. | 所以如果你被卡住了 翻过来 |
| 542 | So say somebody asks you, why do people fail? | 所以有人问你 为什么人们会失败? |
| 543 | Do Charlie Munger thinking, just invert it. | 查理・蒙格想,反转一下 |
| 544 | Think why do people succeed? | 想想人们为什么成功? |
| 545 | This is a classic inversion technique. | 这是一个典型的反转技术。 |
| 546 | By inverting the question, | 通过颠倒问题, |
| 547 | you're introducing an anti-signal | 你在介绍一个反信号 |
| 548 | that helps make your signal clearer. | 帮助你的信号更清晰。 |
| 549 | And as we learned earlier, clarity wins. | 正如我们早些时候所知道的那样,清晰是胜利的。 |
| 550 | So for instance, why do people fail? | 例如,为什么人们会失败呢? |
| 551 | Maybe you don't know the answer to that. | 也许你不知道答案 |
| 552 | Well, you do know the answer to why people succeed. | 你知道人们为什么成功的原因 |
| 553 | Okay, great. | 好吧,伟大的。 |
| 554 | Now you're on with it. | 现在你开始吧。 |
| 555 | Number three, default to first principles. | 第三,默认为第一原则. |
| 556 | So I want you to strip complexity out of this. | 所以,我希望你 剥离复杂这一点。 |
| 557 | Some of the ways you can do that, | 有些方法你可以做到这一点, |
| 558 | you can start with sentences like at the core | 你可以从句子开始,像核心 |
| 559 | or this comes down to, | 或者,这降下来, |
| 560 | or ultimately, or the immutable laws of physics | 最终,或不可改变的物理定律 |
| 561 | tell us that. | 告诉我们 |
| 562 | Like whatever you can do to just strip down | 就像你所能做的 刚刚剥下来 |
| 563 | all the extra layers and you're signaling to us | 所有额外的层,你正在给我们信号 |
| 564 | that you're at the core. | 说你在核心。 |
| 565 | That seems more grounded, it seems more clear, | 这似乎更根基, 似乎更清楚, |
| 566 | and it seems more data back. | 它似乎更多的数据回。 |
| 567 | Four, I like using simple analogies. | 四,我喜欢使用简单的类比. |
| 568 | Analogies are like thinking shortcuts. | 仿佛在思考捷径 |
| 569 | Elon Musk loves to use these. | 埃隆·穆斯克喜欢使用这些. |
| 570 | He would take something incredibly complex | 他会采取一些令人难以置信的复杂 |
| 571 | like rockets or batteries, and he would ask NASA, | 喜欢火箭或电池, 他会问NASA, |
| 572 | not why do you build these really expensive, | 不是为什么你造这些 真正昂贵的, |
| 573 | overly complicated rockets that have X, Y, Z, | 过于复杂的火箭有X,Y,Z, |
| 574 | and one, two, three, and all of these mechanisms. | 一、二、三和所有这些机制。 |
| 575 | 他会问,嘿NASA, | |
| 576 | why do you build rockets like Ferraris for every launch | 为什么每次发射都要造像法拉利一样的火箭 |
| 577 | when Honda Accords would do? | 当本田协议会做什么? |
| 578 | It's great. | 赞曰. |
| 579 | It's basically saying, | 它基本上说, |
| 580 | we only need something simple to do this. | 我们只需要简单一点来做到这一点。 |
| 581 | Let's stop making it so expensive. | 别让它这么贵了 |
| 582 | He also has this other line where he says, | 他也有另一句台词 他说, |
| 583 | he describes factories as the machine | 他把工厂形容为机器 |
| 584 | that builds the machine. | 这造就了机器。 |
| 585 | And so that's a way to help his engineers decide | 所以这是帮助他的工程师们决定的方法 |
| 586 | on machine layouts and product flow. | 关于机器布局和产品流动。 |
| 587 | How many times have you guys worked with somebody? | 你们和谁合作过多少次了? |
| 588 | They're like, oh yeah, we're operating that, | 他们就像,哦,是的,我们正在操作, |
| 589 | or we have a process for that. | 或者我们有一个过程。 |
| 590 | You're like, yeah, you do. | 你就像,是的,你这样做。 |
| 591 | That process is awful. | 这一过程是可怕的。 |
| 592 | That's a terrible process. | 这是一个可怕的过程。 |
| 593 | Okay, you still got it, but the process, | 好吧,你仍然得到了它, 但过程, |
| 594 | which is highly complex and has all these components, | 它非常复杂 并且有所有这些组成部分, |
| 595 | but doesn't output anything, no. | 但不会输出任何东西,没有。 |
| 596 | So he describes the pain of entrepreneurship also, | 所以他也描述了创业的痛苦, |
| 597 | great line, as eating glass and staring into the abyss, | 伟大的线条, 吃玻璃和凝视的深渊, |
| 598 | which I've been there recently. | 我最近去过那里 |
| 599 | And why do I like that? | 为什么我喜欢? |
| 600 | Memorable, easy to understand. | 回忆,容易理解. |
| 601 | And if you've ever felt it, that feels visceral. | 如果你有感觉的话 那感觉很粘 |
| 602 | You can also ask a question back. | 亦可复问. |
| 603 | I think this is really underutilized. | 我认为这真的没有得到充分利用。 |
| 604 | Like if you're unsure, ask back. | 就像你不确定一样 问回来 |
| 605 | Like, do you mean from a business perspective | 你是说从商业角度看 |
| 606 | or a personal perspective? | 还是个人观点? |
| 607 | Do you mean in absolute terms or relative terms? | 你是指绝对值还是相对值? |
| 608 | You know, do you mean an immediate outcome | 你知道,你的意思是 立即的结果 |
| 609 | or a long-term outcome? | 还是长期的结果? |
| 610 | This is letting you buy time. | 这是让你争取时间。 |
| 611 | It's also allowing you to narrow the scope a little bit, | 也允许你缩小范围 |
| 612 | which might help you figure out how to answer. | 这会帮助你找到答案。 |
| 613 | You know, I have a background in journalism. | 你知道,我有一个新闻背景。 |
| 614 | And as a journalist, I was forced to learn how to think | 作为一个记者,我被迫学会如何思考 |
| 615 | and speak on the spot. | 并当场说话。 |
| 616 | This is really important when you want people | 这很重要,当你需要人的时候 |
| 617 | to tell you things they probably shouldn't. | 告诉你一些他们不该说的话 |
| 618 | And so a common technique we used to ask better questions | 所以,我们用一个常见的技术 问更好的问题 |
| 619 | is called the DOS method. | 称为DOS方法。 |
| 620 | So one of the most important things as a journalist | 所以作为记者最重要的一件事 |
| 621 | is like, don't bullshit. | 别胡说八道 |
| 622 | D is for direct, just be clear. | D是直接的 清楚一点 |
| 623 | O is for open-ended, like get depth, | O是开放的,像得到深度, |
| 624 | don't ask yes or no questions. | 别问是非问. |
| 625 | And S is for short, don't give them fluff. | 而S是短,不要给他们绒毛。 |
| 626 | Let them tell you the fluff. | 让他们告诉你绒毛。 |
| 627 | If you can train yourself to ask questions | 如果你能训练自己问问题 |
| 628 | that are direct, open-ended, and short, | 直接的、无限期的、简短的、 |
| 629 | you also train yourself to communicate that same way back. | 你也可以训练自己 以同样的方式回馈。 |
| 630 | So now you know the steps, you gotta do the reps, right? | 所以,现在你知道步骤, 你必须做代表,对不对? |
| 631 | I think the only way that any of this changes for you | 我认为只有这样你才能改变这一切 |
| 632 | is if you take a minute, | 如果你需要一分钟, |
| 633 | you can even write your questions in the comments | 你甚至可以在评论中写问题 |
| 634 | and we'll respond back to you, | 我们会回复你的 |
| 635 | because I want you to train like a pro. | 因为我要你像专业的一样训练 |
| 636 | Like one little training drill you could do | 像一个小小的训练训练 你可以做的 |
| 637 | is like see if you can answer things | 碞钩ぃ氮 |
| 638 | in 60 seconds all day today. | 60秒后,今天一整天。 |
| 639 | Like anytime somebody asks you something, | 就像随时有人问你一样 |
| 640 | look at like your watch sort of nonchalantly, | 看着像你的表 有点不雅, |
| 641 | look at your phone, | 看看你的电话, |
| 642 | and see if you can give them an answer in 60 seconds. | 看看能不能在60秒内回答他们 |
| 643 | What you're gonna have to do then | 那你该做什么? |
| 644 | is use structured, thoughtful responses. | 是有条理的、深思熟虑的反应。 |
| 645 | Also, you're gonna be shocked | 还有 你会很震惊的 |
| 646 | at how many more conversations you can have in a day. | 一天能进行多少次对话 |
| 647 | Another one you can do is compression training. | 另一个你可以做的是压缩训练。 |
| 648 | Like once you nail the 60 second answers, | 碞钩讽т60秒氮 |
| 649 | explain something in 30 seconds, | 30秒后解释一下 |
| 650 | then 10 seconds, then one sentence. | 然后10秒,然后一句话。 |
| 651 | It's also really scary to do that. | 这样做也很可怕。 |
| 652 | So for instance, I was just in a room with our product team | 比如说,我和我们的产品团队在一间房里 |
| 653 | and we were talking about one of our products, | 我们谈论我们的产品之一, |
| 654 | which is called topprompt.ai. | 它被称为顶尖的瞬间。 |
| 655 | Actually, I'll give you guys free access to it. | 事实上,我会让你们免费使用它。 |
| 656 | If you wanna figure out a way to have AI build you things, | 如果你想想办法让人工智能帮你造东西 |
| 657 | but you don't know the right way to ask questions to it | 但你不知道怎么问它 |
| 658 | and you wanna do what's called a one shot, | 你想做所谓的一枪, |
| 659 | like one question to a result of a product, a script, | 就像一个问题的结果 一个产品,一个剧本, |
| 660 | anything you wanna build with AI, | 你想和AI一起建造的任何东西 |
| 661 | top prompt will help you do it. | 最高提示会帮助你做到这一点。 |
| 662 | So anyway, I was building this tool that I use daily | 所以,不管怎样,我正在建造这个工具 我每天使用 |
| 663 | and telling my tech team like, | 并告诉我的技术团队喜欢, |
| 664 | hey, I need something different on top prompt. | 嘿,我需要不同的东西 在顶端的提示。 |
| 665 | I wanna do this different component. | 我想做不同的组件。 |
| 666 | By the way, I'll put top prompt down in the link below | 顺便说一句,我会在下面的链路上加注 |
| 667 | in the show notes so you guys can play with it. | 在节目笔记中 这样你们就可以玩它。 |
| 668 | But what I realized is that I was over explaining. | 但我意识到我已经解释完了 |
| 669 | And so instead with compression training, | 所以通过压缩训练 |
| 670 | I just said, I want five sections, no more in top prompt. | 我只是说,我想要五个部分, 不再在最高速率。 |
| 671 | So it's really easy to understand. | 所以这真的很容易理解。 |
| 672 | And then in my compression training, | 然后在我的压缩训练中, |
| 673 | I wanted to get to that one sentence and I just said, | 我只想说, |
| 674 | what if you could ask one question and get five prompts back? | 如果你能问一个问题 得到五个提示回来呢? |
| 675 | Really simple, great. | 很简单,很好 |
| 676 | One of the ways to see if you're any good at this or not | 看你是否擅长这个 |
| 677 | is record yourself. | 是记录你自己。 |
| 678 | I learned so much from myself on being on this podcast. | 我从自己身上学到了这么多 在播客。 |
| 679 | I watch it back, which is, whoa, that is stressful. | 我看着它回来,这是,哇,那是压力很大。 |
| 680 | The first couple of times you do it, | 第一对夫妇 你这样做, |
| 681 | it's still stressful sometimes. | 有时候还是很紧张 |
| 682 | We all hate the sound of our own voice, | 我们都讨厌我们自己的声音 |
| 683 | but you'll notice your filler words, | 但你会注意到你的填充词, |
| 684 | your weak endings, your rambling, | 你们的结局是微弱的,是杂乱无章的。 |
| 685 | where you have weird intonation in your voice. | 在那里你的声音有怪异的融合。 |
| 686 | And then you can start building out this story bank. | 然后你可以开始建立这个故事库。 |
| 687 | So like today on Twitter, actually, I was, | 所以像今天在推特上, 实际上,我是, |
| 688 | this is such a good idea, I thought. | 我想这是个好主意 |
| 689 | This guy was talking about how he has a, | 这家伙在谈论 他如何有, |
| 690 | let me find it, what do you call it? | 让我找到它,你怎么称呼它? |
| 691 | Yeah, he was saying that he has a huge swipe file | 是啊,他说 他有一个巨大的刷卡文件 |
| 692 | of inspiration clips from movies. | 电影的灵感片段 |
| 693 | And he's like, I like this because you can 10x | 他喜欢,我喜欢这个 因为你可以10x |
| 694 | the quality of your videos by like, | 你视频的质量 像这样, |
| 695 | 哦,我记得Marty Supreme的一个场景 | |
| 696 | Okay, I've got that. | 好吧,我得到了这一点。 |
| 697 | Remember that one scene from Fight Club. | 记住战斗俱乐部的一幕 |
| 698 | And because he creates videos all day, | 因为他整天制作视频 |
| 699 | he has this swipe file of videos he can steal from. | 他有一套可以偷来的视频 |
| 700 | Well, what if you have a swipe file in your head? | 好吧,如果你有一个刷子文件 在你的头上? |
| 701 | Like build like five go-to stories | 像是五个故事 |
| 702 | that your husband and your wife is gonna fucking hate | 你丈夫和你妻子会讨厌的 |
| 703 | by the end of this, | 最终, |
| 704 | because they're gonna hear it so many times, | 因为他们会听到很多次, |
| 705 | but it's gonna get laughs. | 但它会得到笑。 |
| 706 | This is your go-to, this is your first date, | 这是你第一次约会 |
| 707 | this is your hottest story you got. | 这是你的最热门的故事 |
| 708 | I like to think of them in varying subjects, | 我喜欢在不同的话题中思考它们, |
| 709 | like what's your failure story? | 你失败的故事是什么? |
| 710 | What's your big lesson story? | 什么是你的大课故事? |
| 711 | What's your, I'm so proud of myself, | 你是什么,我太骄傲了, |
| 712 | I could have built me a damn statue, AKA your win story. | 我本可以给我建个该死的雕像的 AKA你的故事 |
| 713 | What's your turning point? | 你的转折点是什么? |
| 714 | Oh man, my life was this. | 哦,伙计,我的生活就是这样。 |
| 715 | And then, what's your insight story? | 然后,什么是你的洞察故事吗? |
| 716 | Wow, do you know this is happening in the world right now? | 哇,你知道这是 发生在现在的世界? |
| 717 | Now you've always got material. | 现在,你总是有材料。 |
| 718 | You're like the comedian, ready to go, baby. | 你就像喜剧演员,准备出发,宝贝。 |
| 719 | You think they do that every single time, brand new, no way. | 你认为他们每次都这样做, 全新的,没有办法。 |
| 720 | So to sum it up, get structured. | 所以,总结一下,结构化。 |
| 721 | The people who win in conversations, | 在对话中获胜的人, |
| 722 | they're not the smartest. | 他们不是最聪明的。 |
| 723 | They're usually the ones that have a database, | 他们通常是有数据库的 |
| 724 | a system to pull from. | 一个系统从。 |
| 725 | And once you install this database, | 一旦你安装了这个数据库, |
| 726 | you actually stop fearing questions, | 其实你不再害怕问题, |
| 727 | you stop overthinking answers, | 别再想太多答案了 |
| 728 | and you can almost respond to just about anything. | 你几乎可以对任何事作出反应。 |
| 729 | And then, people will listen to you. | 然后,人们会听你的。 |
| 730 | I'm Cody Sanchez, and this is the Big Deal Podcast. | 我是科迪・桑切斯,这是大交易 Podcast。 |
| 731 | I'll see you on the next one. | 下回见. |
| 732 | Will you guys tell me if this was useful? | 你们能告诉我这个有用吗? |
| 733 | 如果你喜欢Topprompt,我愿意 | |
| 734 | I use it a lot. | 我经常用它。 |
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