【沟通技巧】如何回答任何刁钻问题？ · 现场不卡壳的3个心法
共 2 集
剧集目录
| 集 | 标题 | 时长 |
|---|---|---|
| P1 | 【沟通技巧】如何回答任何刁钻问题？ · 现场不卡壳的3个心法 | 7:56 |
| P2 | 【沟通技巧】如何回答任何刁钻问题？ · 现场不卡壳的3个心法 | 7:56 |
P1 · 【沟通技巧】如何回答任何刁钻问题？ · 现场不卡壳的3个心法 p01 中英字幕 (P1)
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | I'm going to show you how to answer any high pressure question on the spot without going blank. | 我要教你如何回答任何高压问题 而不留空白 |
| 0:05 | I'm talking about when your boss puts you on the spot in front of your team, | 我是说当你的老板把你放在你的团队面前时 |
| 0:09 | or when a client asks you something you don't know the answer to, | 或者当客户问你一些你不知道的答案时 |
| 0:13 | or even when you get asked an interview question that catches you off guard. | 甚至当你被问到采访问题 让你失去警惕。 |
| 0:16 | As long as you follow these exact three steps in this video, you'll never go blank again. | 只要在录像中遵循这三步,你再也不会空白了. |
| 0:22 | I've tested this process in high-stake meetings to stages of up to 10,000 people, | 我测试了这个过程 在高考会议 的阶段,多达一万人, |
| 0:27 | and it works. | 和它的工作结果。 |
| 0:28 | So here's how to do it. | 故此法门. |
| 0:29 | The first thing I would do is I would pause to collect my thoughts, | 我要做的第一件事是 停下来收集我的想法, |
| 0:35 | and I would give myself as long of a pause as I need so that I don't start to freak out. | 我会给自己一个长时间的停顿,因为我需要 这样我就不会开始惊慌。 |
展开字幕全文（184 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | I'm going to show you how to answer any high pressure question on the spot without going blank. | 我要教你如何回答任何高压问题 而不留空白 |
| 2 | I'm talking about when your boss puts you on the spot in front of your team, | 我是说当你的老板把你放在你的团队面前时 |
| 3 | or when a client asks you something you don't know the answer to, | 或者当客户问你一些你不知道的答案时 |
| 4 | or even when you get asked an interview question that catches you off guard. | 甚至当你被问到采访问题 让你失去警惕。 |
| 5 | As long as you follow these exact three steps in this video, you'll never go blank again. | 只要在录像中遵循这三步,你再也不会空白了. |
| 6 | I've tested this process in high-stake meetings to stages of up to 10,000 people, | 我测试了这个过程 在高考会议 的阶段,多达一万人, |
| 7 | and it works. | 和它的工作结果。 |
| 8 | So here's how to do it. | 故此法门. |
| 9 | The first thing I would do is I would pause to collect my thoughts, | 我要做的第一件事是 停下来收集我的想法, |
| 10 | and I would give myself as long of a pause as I need so that I don't start to freak out. | 我会给自己一个长时间的停顿,因为我需要 这样我就不会开始惊慌。 |
| 11 | The mental block happens when you're trying to come up with an answer in one second, | 当你一秒内想出答案时 精神障碍就会发生 |
| 12 | in half a second, in a millisecond. | 在半秒, 在毫秒。 |
| 13 | That's what causes the panic, the anxiety, | 这就是引起恐慌和焦虑的原因 |
| 14 | which is then going to inevitably lead to a mental blank. | 从而不可避免地导致精神空白。 |
| 15 | Whereas when you pause, take a deep breath. | 当你停下来时 深呼吸 |
| 16 | As you pause and take a deep breath, that creates mental clarity. | 当你停下来深呼吸时 精神就会变得清晰 |
| 17 | That helps you calm your nervous system down. | 这能让你的神经系统平静下来 |
| 18 | And in that state, you are much more likely to give yourself the best chance to find a good response. | 在那种状态下,你更有可能给自己一个最好的机会 找到一个好的反应。 |
| 19 | People tend to think that answering a question quickly makes them look good, makes them look smart. | 人们往往认为回答一个问题会很快让他们看起来好,让他们看起来聪明. |
| 20 | When you answer a question really quickly, it doesn't do that. | 当你快速回答一个问题, 它不会做到这一点。 |
| 21 | It makes it seem as if you didn't put any thought into the answer. | 似乎你没有考虑过答案 |
| 22 | Because if you asked me a question and you said, | 因为如果你问我一个问题 你说 |
| 23 | hey Vin, how do you answer a high-pressure situation? | 嘿 文 你怎么回答高压情况 |
| 24 | Oh, I don't know how to do that. | 哦,我不知道如何做到这一点。 |
| 25 | The first thing you're going to do is you're just going to pause. | 初一颂明止观. |
| 26 | And then after you pause, you're going to use a framework. | 然后暂停后,你会使用一个框架。 |
| 27 | And after you use a framework, you can deliver it confidently. | 使用框架后,可以自信地交付. |
| 28 | Most people just speak when they're just winging things | 大多数人只是说话 当他们只是翼的东西 |
| 29 | and they think that's going to help them create a really good career. | 他们认为这会帮助他们 创造一个非常好的职业生涯。 |
| 30 | That's why. | 故说. |
| 31 | No, it doesn't. | 不,它没有。 |
| 32 | When you answer a question without taking a moment to think about what the person said, | 当你回答一个问题,而不花点时间 想想那个人说的话, |
| 33 | it looks as if you don't care. | 看起来你不在乎 |
| 34 | When you ask me this, if I paused and then now I answer your question, | 你问我这个 如果我停下来 现在回答你的问题 |
| 35 | that's a confident pause. | 这是自信的暂停。 |
| 36 | That's a pause of me processing what you're saying, | 我暂停处理你说的 |
| 37 | carefully considering what I'm going to say next and then sharing my thoughts. | 仔细考虑我接下来要说的话 然后分享我的想法 |
| 38 | There's a few key things I want to say here. | 我想在这里说几句话 |
| 39 | If you look to the side and you think, | 如果你看着一边想 |
| 40 | and you raise your hand up and you start to think about something like this, | 你举起手来,开始想这样的事情, |
| 41 | or you go into the thinker pose and you start to think, | 或者你进入思想家的姿势 你开始思考, |
| 42 | this is a powerful pose to move into because it shows people now I'm processing. | 这是一个强大的姿势 移动,因为它显示 人们现在我正在处理。 |
| 43 | That's a good pause. | 这是一个很好的暂停。 |
| 44 | However, if you pause and then you slouch and then you look down | 但是,如果你停下来,然后你溜了 然后往下看 |
| 45 | and then you're fidgeting with your hands, | 然后,你飞 与你的手, |
| 46 | that's a negative pause because they'll perceive that pause as you being anxious | 这是负面的暂停,因为他们会觉得 暂停,因为你焦急 |
| 47 | and you not knowing the answer. | 你却不知道答案 |
| 48 | So there's two different types of pauses. | 所以暂停有两种不同的类型. |
| 49 | One where I'm freaking out and I don't know the answer and you caught me out. | 一个我吓坏了,我不知道答案 而你抓住了我。 |
| 50 | One where I'm being really composed and I'm thinking about | 一个我被真正 组成和我想 |
| 51 | how to answer this in a way that adds the most value to you. | 如何回答这一点的方式 增加你的最大价值。 |
| 52 | So just notice that within body language cues alone | 所以只要注意身体语言的暗示 |
| 53 | plays a very important part in that. | 这一点很重要。 |
| 54 | The second thing that I would say is if you pause for a good two to three seconds | 我要说的第二件事是 如果你暂停两到三秒 |
| 55 | and you can't in that moment think about the optimal reply, | 你不能在那一刻思考 最好的答案, |
| 56 | then be straightforward with the person that's in front of you. | 然后直截了当地对待你面前的人 |
| 57 | Say they asked you a question about marketing. | 说他们问你一个营销问题 |
| 58 | I'm going to create a mock scenario. | 我要制作一个模拟情景 |
| 59 | How should I use organic marketing to get more leads for the business that I'm running? | 我该怎么用有机营销来为我经营的生意获得更多的线索呢? |
| 60 | Emily, I'd love to share with you a thoughtful answer. | 艾米丽,我很乐意与你分享一个深思熟虑的答案。 |
| 61 | Let me ask you this. | 我问你 |
| 62 | Would it be helpful if I met with you later today | 今天晚点见您有帮助吗? |
| 63 | and I'll give you a comprehensive answer | 我会给你一个全面的答案 |
| 64 | because I've been through content creation for the last 15 years of my life | 因为我已经经历了 内容创作 在我生命的最后15年 |
| 65 | and I want to give you the most meaningful answer. | 我想给你一个最有意义的答案 |
| 66 | So I want a little more time to think on that. | 所以我想多一点时间来考虑这个问题。 |
| 67 | Is that okay for me to take a bit more time to think on it | 这样我可以多考虑一下吗? |
| 68 | and give you the most valuable answer possible later today? | 今天晚些时候给你最有价值的答案? |
| 69 | Fantastic. | 厉害 |
| 70 | I'll set up a time. | 我会安排一个时间。 |
| 71 | Why don't we set up a time so I can think about it over lunch | 不如我们安排一个时间 让我在午餐时考虑一下 |
| 72 | and I'll share with you the experience that I have. | 我会和你们分享我的经验 |
| 73 | Something like that is fine. | 类似的东西是好的。 |
| 74 | It's totally fine. | 没关系 |
| 75 | I think we panic because we think we have to prove ourselves | 我觉得我们惊慌失措 因为我们认为我们必须证明自己 |
| 76 | by answering them in the moment off the cuff straight away. | 我马上回答他们 |
| 77 | People don't want a rushed answer. | 人们不想急着回答 |
| 78 | They want an answer that adds the most value to their lives | 他们想要一个能增加生命价值的答案 |
| 79 | and people are willing to wait for that. | 人们愿意等待它。 |
| 80 | The next thing I'm going to say is that | 接下来我要说的是 |
| 81 | what increases your chances of being able to answer on the spot | 是什么让你更有机会当场回答 |
| 82 | is I would use a framework. | 我会用一个框架。 |
| 83 | Because when someone asks you, | 因为当有人问你, |
| 84 | Vin, can you teach us how to create organic content | Vin,你能教我们如何创造有机成分吗? |
| 85 | that creates leads? | 创造线索? |
| 86 | Let's say that's the example. | 举此譬喻. |
| 87 | My brain now is freaking out | 我的大脑现在快崩溃了 |
| 88 | because there are so many different things you can do | 因为有很多不同的事情你可以做 |
| 89 | for content creation that helps generate leads, for example. | 例如,用于创建帮助生成线索的内容。 |
| 90 | My brain's going crazy because I'm thinking about | 我的大脑疯了 因为我在想 |
| 91 | all the different things that you can do. | 所有你能够做的不同的事情 |
| 92 | Whereas when you use the framework, the one thing. | 而当你使用框架,一件事。 |
| 93 | So I'll show you this in action. | 所以,我会告诉你这个行动。 |
| 94 | Someone asks you a question. | 有人问你一个问题。 |
| 95 | Hey, Vin, what's something that I can do | 嘿,文,我能做什么吗? |
| 96 | when it comes to content creation to get more leads organically? | 在内容创建方面 获得更多有机的线索? |
| 97 | Listen, the one thing I would say about content creation, | 听着,关于内容创作,我要说的一件事, |
| 98 | whether it's for lead generation or views | 无论是铅生成还是视图 |
| 99 | or building the number of followers, | 或增加追随者的人数, |
| 100 | the one thing that I would say is consistency. | 我想说的是一致性。 |
| 101 | Consistency is the most important thing. | 一致是最重要的东西。 |
| 102 | That's the most important strategy | 这是最重要的策略 |
| 103 | that I've discovered as the universal truth. | 我发现了一个普遍的事实 |
| 104 | To become better at generating more content | 要更好地产生更多的内容 |
| 105 | and generating more leads, just keep creating content. | 并生成更多的线索, 只要继续创建内容。 |
| 106 | And as you create content, | 当你创造内容的时候, |
| 107 | you'll get better and better and better through consistency | 你通过一致性会越来越好 |
| 108 | and you'll learn how to get more views | 你会学会如何获得更多的观点 |
| 109 | and then you'll learn how to get more leads. | 然后你会学会如何获得更多的线索。 |
| 110 | But the underlying foundation is consistency. | 但基础是一致性。 |
| 111 | I'm able to deliver that. | 我能做到这一点。 |
| 112 | And I use the sentence, the one thing. | 我用一句话,一件事。 |
| 113 | Now, the most beautiful thing about this | 现在,最美丽的事情 |
| 114 | is that I'm not saying that that is everything | 我不是说这就是一切 |
| 115 | to do with content creation. | 与内容创建有关。 |
| 116 | I'm saying that if there was one thing to focus on, | 我的意思是,如果有一件事 专注于, |
| 117 | that's what I would focus on. | 这正是我想关注的 |
| 118 | And if you haven't been through a framework class with me, | 如果你没跟我上框架课 |
| 119 | I've put together a free two-hour crash course | 我安排了两小时的空难课 |
| 120 | where I share three powerful communication frameworks | 其中我分享了三个强大的沟通框架 |
| 121 | to help you improve the way you speak | 帮助你改善你说话的方式 |
| 122 | while you're under pressure | 在压力下 |
| 123 | so that you can come across more clear, concise, | 这样你就能更清楚 更简洁 |
| 124 | and coherent in any situation. | 在任何情况下都是一致的。 |
| 125 | Just click the link in the description | 单击描述中的链接 |
| 126 | or you can scan the QR code that's on screen. | 或者你可以扫描屏幕上的QR代码. |
| 127 | Again, it's completely free | 再说一遍,这是完全免费的 |
| 128 | and thousands of people have been through it. | 成千上万的人经历了这一切 |
| 129 | So go check it out. | 那就去检查一下 |
| 130 | And by doing this, I now have given myself time | 通过这样做,我现在给自己时间 |
| 131 | to think more on this topic, | 要多思考这个话题, |
| 132 | talk on the topic in a focused way. | 以有重点的方式讨论这一专题。 |
| 133 | So I've talked about consistency. | 所以我已经谈到一致性。 |
| 134 | But what you've done there is you've bought yourself time | 但你做的是 为自己争取时间 |
| 135 | to better answer their question | 以更好地回答他们的问题 |
| 136 | in the most valuable way possible. | 以尽可能宝贵的方式 |
| 137 | The third thing you do at the end of you using the framework, | 你最后用框架做的第三件事 |
| 138 | the one thing, the third thing you do is you ask a question. | 第三件事是你问问题 |
| 139 | And the question you ask right at the end is, | 你最后问的问题是, |
| 140 | once again, depending on the context, | 再次,根据具体情况, |
| 141 | is did you want me to go deeper on that topic? | 你想让我更深入地谈这个话题吗? |
| 142 | Did you want to get more granular in terms of the strategy? | 你想得到更多的颗粒 在策略方面? |
| 143 | I can look at the facial expressions. | 我可以看面部表情。 |
| 144 | If they're smiling and nodding, that's what they're after. | 如果他们在微笑和点头, 这就是他们想要的。 |
| 145 | And at the end, I check in, do you want more? | 最后,我报到,你还要吗? |
| 146 | Do you want me to go deeper on this? | 你要我更深入吗? |
| 147 | Do you want to go into pragmatic strategies | 您想要进入实用的策略 |
| 148 | on how to create hooks and bodies and CTAs, | 关于如何创造钩子和身体 和CTA, |
| 149 | call to actions, et cetera? | 要求采取行动等等? |
| 150 | Do you want me to do that? | 你要我这样做吗? |
| 151 | And they might say yes. | 他们可能答应了。 |
| 152 | And if they say yes, then you go down deeper in the rabbit hole. | 如果他们答应了,那么你就会在兔子洞里走更深。 |
| 153 | The danger in not using frameworks and answering questions on the spot | 不使用框架和现场回答问题的危险 |
| 154 | is you end up speaking out your thought process. | 你最后会说出你的思想过程 |
| 155 | This is scientifically how your thinking process looks. | 这是科学的思维过程。 |
| 156 | Yeah, this is a scientific diagram that I'm drawing. | 是的,这是我绘制的科学图。 |
| 157 | And when someone asks you something about content creation | 当有人问你关于内容创作的问题 |
| 158 | and you don't follow a framework, | 你没有遵循一个框架, |
| 159 | your brain starts to go, | 你的大脑开始走, |
| 160 | oh, of course I can tell you about content creation | 哦,我当然可以告诉你内容创作 |
| 161 | and doing things organically. | 和做有机的东西。 |
| 162 | You know, the first thing you've got to understand | 你知道,第一件事 你必须明白 |
| 163 | from a foundational level is you've got to be consistent. | 从基础层面来说 你必须保持一致 |
| 164 | The second thing I'd tell you about too is | 我跟你说的第二件事也是 |
| 165 | you've got to write a really good hook. | 你得写个很好的钩子 |
| 166 | A lot of people have a really good body to write a hook. | 很多人都有写钩子的好身体. |
| 167 | And then you just blah, blah, blah, blah, blah, blah, blah. | 然后你只是胡说八道,胡说八道. |
| 168 | No matter how valuable what you're saying is, | 无论你说的有多重要 |
| 169 | the value is lost in you rambling. | 值在你的摇摆中丢失。 |
| 170 | So what a framework does, | 那么一个框架做什么, |
| 171 | a framework distills your thinking. | 一个框架可以让你思考 |
| 172 | That's what it does. | 其义如此. |
| 173 | This distillation process here, | 蒸馏过程在这里, |
| 174 | that process right here, | 就是这个过程 |
| 175 | that's what frameworks do. | 这就是框架的作用。 |
| 176 | Because it simply distills your thinking | 因为它只是 提炼你的思维 |
| 177 | into something that is more concise, more coherent, | 更简洁、更一致 |
| 178 | and it's going to be more credible as you communicate to that point | 并且会更加可信 当你传达到这一点 |
| 179 | in that concise way. | 以简洁的方式。 |
| 180 | Pause. | 暂停 |
| 181 | Once you learn the frameworks, pick a framework, | 当你学会了框架,选择一个框架, |
| 182 | share just one thought about that topic, | 只有一个想法, |
| 183 | ask a question, do you want to go deeper? | 问个问题,你想更深入吗? |
| 184 | That's the best way for you to navigate that situation. | 这是你了解情况的最佳方式 |
该视频共有字幕 184 条。解锁更多字幕为会员功能，请移动到 价格
P2 · 【沟通技巧】如何回答任何刁钻问题？ · 现场不卡壳的3个心法 p02 无字幕 (P2)
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | I'm going to show you how to answer any high pressure question on the spot without going blank. | 我要教你如何回答任何高压问题 而不留空白 |
| 0:05 | I'm talking about when your boss puts you on the spot in front of your team, | 我是说当你的老板把你放在你的团队面前时 |
| 0:09 | or when a client asks you something you don't know the answer to, | 或者当客户问你一些你不知道的答案时 |
| 0:13 | or even when you get asked an interview question that catches you off guard. | 甚至当你被问到采访问题 让你失去警惕。 |
| 0:16 | As long as you follow these exact three steps in this video, you'll never go blank again. | 只要在录像中遵循这三步,你再也不会空白了. |
| 0:22 | I've tested this process in high-stake meetings to stages of up to 10,000 people, | 我测试了这个过程 在高考会议 的阶段,多达一万人, |
| 0:27 | and it works. | 和它的工作结果。 |
| 0:28 | So here's how to do it. | 故此法门. |
| 0:29 | The first thing I would do is I would pause to collect my thoughts, | 我要做的第一件事是 停下来收集我的想法, |
| 0:35 | and I would give myself as long as of a pause as I need so that I don't start to freak out. | 我会给自己时间 只要我需要的暂停 以免我开始惊慌 |
展开字幕全文（172 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | I'm going to show you how to answer any high pressure question on the spot without going blank. | 我要教你如何回答任何高压问题 而不留空白 |
| 2 | I'm talking about when your boss puts you on the spot in front of your team, | 我是说当你的老板把你放在你的团队面前时 |
| 3 | or when a client asks you something you don't know the answer to, | 或者当客户问你一些你不知道的答案时 |
| 4 | or even when you get asked an interview question that catches you off guard. | 甚至当你被问到采访问题 让你失去警惕。 |
| 5 | As long as you follow these exact three steps in this video, you'll never go blank again. | 只要在录像中遵循这三步,你再也不会空白了. |
| 6 | I've tested this process in high-stake meetings to stages of up to 10,000 people, | 我测试了这个过程 在高考会议 的阶段,多达一万人, |
| 7 | and it works. | 和它的工作结果。 |
| 8 | So here's how to do it. | 故此法门. |
| 9 | The first thing I would do is I would pause to collect my thoughts, | 我要做的第一件事是 停下来收集我的想法, |
| 10 | and I would give myself as long as of a pause as I need so that I don't start to freak out. | 我会给自己时间 只要我需要的暂停 以免我开始惊慌 |
| 11 | The mental block happens when you're trying to come up with an answer in one second, | 当你一秒内想出答案时 精神障碍就会发生 |
| 12 | in half a second, in a millisecond. | 在半秒, 在毫秒。 |
| 13 | That's what causes the panic, the anxiety, | 这就是引起恐慌和焦虑的原因 |
| 14 | which is then going to inevitably lead to a mental blank. | 从而不可避免地导致精神空白。 |
| 15 | Whereas when you pause, take a deep breath. | 当你停下来时 深呼吸 |
| 16 | As you pause and take a deep breath, that creates mental clarity. | 当你停下来深呼吸时 精神就会变得清晰 |
| 17 | That helps you calm your nervous system down, and in that state, | 这有助于你平息你的神经系统 在那种状态下, |
| 18 | you are much more likely to give yourself the best chance to find a good response. | 你更可能给自己一个最好的机会 找到一个好的反应。 |
| 19 | People tend to think that answering a question quickly | 人们往往会认为 快速回答一个问题 |
| 20 | makes them look good, makes them look smart. | 让他们看起来好,让他们看起来聪明。 |
| 21 | When you answer a question really quickly, it doesn't do that. | 当你快速回答一个问题, 它不会做到这一点。 |
| 22 | It makes it seem as if you didn't put any thought into the answer. | 似乎你没有考虑过答案 |
| 23 | Because if you asked me a question, and you said, | 因为如果你问我一个问题, 你说, |
| 24 | Hey Vin, how do you answer a high-pressure situation? | 文 你怎么回答高压情况? |
| 25 | Oh, I don't know how to do that. | 哦,我不知道如何做到这一点。 |
| 26 | The first thing you're going to do is you're just going to pause, | 你要做的第一件事 就是暂停一下 |
| 27 | and then after you pause, you're going to use a framework. | 然后在暂停后,你会使用一个框架。 |
| 28 | And after you use a framework, you can deliver it confidently. | 使用框架后,可以自信地交付. |
| 29 | Most people just speak when they're just winging things, | 大多数人只是说话 当他们只是翼的东西, |
| 30 | and they think that's going to help them create a really good career. | 他们认为这会帮助他们 创造一个非常好的职业生涯。 |
| 31 | That's why. | 故说. |
| 32 | No, it doesn't. | 不,它没有。 |
| 33 | When you answer a question without taking a moment to think about what the person said, | 当你回答一个问题,而不花点时间 想想那个人说的话, |
| 34 | it looks as if you don't care. | 看起来你不在乎 |
| 35 | When you ask me this, if I paused, and then now I answer your question, | 当你问我,如果我暂停, 然后现在我回答你的问题, |
| 36 | that's a confident pause. | 这是自信的暂停。 |
| 37 | That's a pause of me processing what you're saying, | 我暂停处理你说的 |
| 38 | carefully considering what I'm going to say next, | 仔细考虑我接下来要说的话, |
| 39 | and then sharing my thoughts. | 然后分享我的想法。 |
| 40 | Now, there's a few key things I want to say here. | 现在,有一些关键的事情我想在这里说。 |
| 41 | If you look to the side, and you think, and you raise your hand up, | 如果你仰视侧面,你思考,你举起手来, |
| 42 | and you start to think about something like this, | 你开始想这样的事情, |
| 43 | or you go into the thinker pose, and you start to think, | 或者你进入思想家的姿势, 你开始思考, |
| 44 | this is a powerful pose to move into, because it shows people now I'm processing. | 这是一个强大的姿势 移动,因为它显示 人们现在我正在处理。 |
| 45 | Now, that's a good pause. | 现在,这是一个很好的暂停。 |
| 46 | However, if you pause, and then you slouch, and then you look down, | 然而,如果你停下来,然后你溜走,然后你低头, |
| 47 | and then you're fidgeting with your hands, | 然后,你飞 与你的手, |
| 48 | that's a negative pause. | 这是一个负面暂停。 |
| 49 | Because they'll perceive that pause as you being anxious, | 因为他们会觉得你很焦虑 |
| 50 | and you not knowing the answer. | 你却不知道答案 |
| 51 | So there's two different types of pauses. | 所以暂停有两种不同的类型. |
| 52 | One where I'm freaking out, and I don't know the answer, and you caught me out. | 一个我吓坏了, 我不知道答案, 你抓住了我。 |
| 53 | One where I'm being really composed, | 一个我真正的组成, |
| 54 | and I'm thinking about how to answer this in a way that adds the most value to you. | 我正在考虑如何回答这个问题 以这种方式增加你的最大价值。 |
| 55 | So just notice that within body language cues alone plays a very important part in that. | 所以请注意,在身体语言提示中,单是身体语言提示就起到非常重要的作用。 |
| 56 | The second thing that I would say is, if you pause for a good two to three seconds, | 我要说的第二件事是 如果你暂停两到三秒 |
| 57 | and you can't in that moment think about the optimal reply, | 你不能在那一刻思考 最好的答案, |
| 58 | then be straightforward with the person that's in front of you. | 然后直截了当地对待你面前的人 |
| 59 | Say they asked you a question about marketing. | 说他们问你一个营销问题 |
| 60 | So I'm going to create a mock scenario. | 所以我要创造一个模拟情景。 |
| 61 | Then how should I use marketing, | 那我该怎么利用市场营销 |
| 62 | organic marketing to get more leads for the business that I'm running? | 有机营销为我经营的生意争取更多线索? |
| 63 | Emily, I'd love to share with you a thoughtful answer. | 艾米丽,我很乐意与你分享一个深思熟虑的答案。 |
| 64 | Let me ask you this. | 我问你 |
| 65 | Would it be helpful if I met with you later today, | 如果我今天晚些时候见到你会有帮助吗? |
| 66 | and I'll give you a comprehensive answer, | 我会给你一个全面的答案, |
| 67 | because I've been through content creation for the last 15 years of my life, | 因为我过去15年里 一直在创作内容 |
| 68 | I want to give you the most meaningful answer. | 我想给你一个最有意义的答案 |
| 69 | So I want a little more time to think on that. | 所以我想多一点时间来考虑这个问题。 |
| 70 | Is that okay for me to take a bit more time to think on it, | 这样可以让我多考虑一下吗? |
| 71 | and give you the most valuable answer possible later today? | 今天晚些时候给你最有价值的答案? |
| 72 | Fantastic. | 厉害 |
| 73 | I'll set up a time. | 我会安排一个时间。 |
| 74 | Why don't we set up a time so I can think about it over lunch, | 不如我们安排一个时间 让我在午餐时考虑一下 |
| 75 | and I'll share with you the experience that I have. | 我会和你们分享我的经验 |
| 76 | Something like that is fine. | 类似的东西是好的。 |
| 77 | It's totally fine. | 没关系 |
| 78 | I think we panic because we think we have to prove ourselves | 我觉得我们惊慌失措 因为我们认为我们必须证明自己 |
| 79 | by answering them in the moment, off the cuff, straight away. | 即刻回答他们, 脱下手铐,马上离开。 |
| 80 | People don't want a rushed answer. | 人们不想急着回答 |
| 81 | They want an answer that adds the most value to their lives, | 他们想要一个能增加生命价值的答案 |
| 82 | and people are willing to wait for that. | 人们愿意等待它。 |
| 83 | The next thing I'm going to say is that | 接下来我要说的是 |
| 84 | what increases your chances of being able to answer on the spot | 是什么让你更有机会当场回答 |
| 85 | is I would use a framework. | 我会用一个框架。 |
| 86 | Because when someone asks you, | 因为当有人问你, |
| 87 | Vin, can you teach us how to create organic content that creates leads? | 文,你能教我们如何创造有机物 创造线索吗? |
| 88 | Let's say that's the example. | 举此譬喻. |
| 89 | My brain now is freaking out because there are so many different things | 我的大脑现在被吓坏了 因为有很多不同的东西 |
| 90 | you can do for content creation that helps generate leads, for example. | 您可以为创建帮助生成线索的内容做一些工作,例如。 |
| 91 | My brain's going crazy because I'm thinking about | 我的大脑疯了 因为我在想 |
| 92 | all the different things that you can do. | 所有你能够做的不同的事情 |
| 93 | Whereas when you use the framework, the one thing, | 当你使用框架,一件事, |
| 94 | so I'll show you this in action. | 所以我会告诉你这个行动。 |
| 95 | Someone asks you a question. | 有人问你一个问题。 |
| 96 | Hey, Vin, what's something that I can do | 嘿,文,我能做什么吗? |
| 97 | when it comes to content creation to get more leads organically? | 在内容创建方面 获得更多有机的线索? |
| 98 | Listen, the one thing I would say about content creation, | 听着,关于内容创作,我要说的一件事, |
| 99 | whether it's for lead generation or views or building the number of followers, | 无论是为铅的生成或观点 或建立数量追随者, |
| 100 | the one thing that I would say is consistency. | 我想说的是一致性。 |
| 101 | Consistency is the most important thing. | 一致是最重要的东西。 |
| 102 | That's the most important strategy that I've discovered as the universal truth. | 这是我发现的作为普遍真理的最重要策略. |
| 103 | To become better at generating more content and generating more leads, | 为了更好地产生更多的内容和更多的线索, |
| 104 | just keep creating content. | 只要继续创造内容。 |
| 105 | And as you create content, you'll get better and better and better | 当你创造内容时,你会越来越好 |
| 106 | through consistency and you'll learn how to get more views | 通过一致性,你会学会如何获得更多的观点 |
| 107 | and then you'll learn how to get more leads. | 然后你会学会如何获得更多的线索。 |
| 108 | But the underlying foundation is consistency. | 但基础是一致性。 |
| 109 | I'm able to deliver that. | 我能做到这一点。 |
| 110 | And I use the sentence, the one thing. | 我用一句话,一件事。 |
| 111 | Now, the most beautiful thing about this is that | 现在,最美丽的事情是 |
| 112 | I'm not saying that that is everything to do with content creation. | 我不是说这是所有 与内容创造。 |
| 113 | I'm saying that if there was one thing to focus on, | 我的意思是,如果有一件事 专注于, |
| 114 | that's what I would focus on. | 这正是我想关注的 |
| 115 | And if you haven't been through a framework class with me, | 如果你没跟我上框架课 |
| 116 | I've put together a free two-hour crash course | 我安排了两小时的空难课 |
| 117 | where I share three powerful communication frameworks | 其中我分享了三个强大的沟通框架 |
| 118 | to help you improve the way you speak while you're under pressure | 帮助你改善你说话的方式 当你在压力之下 |
| 119 | so that you can come across more clear, concise and coherent in any situation. | 那样你就能在任何情况下 更清楚、简洁和连贯 |
| 120 | Just click the link in the description or you can scan the QR code that's on screen. | 只要点击描述中的链接,或者你可以扫描屏幕上的QR代码. |
| 121 | Again, it's completely free and thousands of people have been through it. | 再一次,这是完全自由的,成千上万的人经历了它。 |
| 122 | So go check it out. | 那就去检查一下 |
| 123 | And by doing this, I now have given myself time to think more on this topic, | 通过这样做,我现在给自己时间 思考这个话题, |
| 124 | talk on the topic in a focused way. | 以有重点的方式讨论这一专题。 |
| 125 | Talk about consistency. | 谈论一致性。 |
| 126 | But what you've done there is you've brought yourself time | 但你所做的是 你带来了时间 |
| 127 | to better answer their question in the most valuable way possible. | 以最有价值的方式更好地回答他们的问题。 |
| 128 | The third thing you do at the end of you using the framework, the one thing, | 你最后用框架做的第三件事 只有一个 |
| 129 | the third thing you do is you ask a question. | 第三件事是你问一个问题。 |
| 130 | And the question you ask right at the end is, | 你最后问的问题是, |
| 131 | once again, depending on the context, is, | 根据具体情况,我们再次指出, |
| 132 | did you want me to go deeper on that topic? | 你想我更深入地探讨这个话题吗? |
| 133 | Did you want to get more granular in terms of the strategy? | 你想得到更多的颗粒 在策略方面? |
| 134 | I can look at the facial expressions. | 我可以看面部表情。 |
| 135 | If they're smiling and nodding, that's what they're after. | 如果他们在微笑和点头, 这就是他们想要的。 |
| 136 | And at the end, I check in. | 最后,我报到 |
| 137 | Do you want more? | 还要吗? |
| 138 | Do you want me to go deeper on this? | 你要我更深入吗? |
| 139 | Do you want to go to pragmatic strategies on how to create hooks and bodies | 您想要用实用的策略来创造钩子和身体吗? |
| 140 | and CTAs, call to actions, et cetera? | 和CTAs,呼吁行动等等? |
| 141 | Do you want me to do that? | 你要我这样做吗? |
| 142 | And they might say yes. | 他们可能答应了。 |
| 143 | And if they say yes, then you go down deeper in the rabbit hole. | 如果他们答应了,那么你就会在兔子洞里走更深。 |
| 144 | The danger in not using frameworks and answering questions on the spot | 不使用框架和现场回答问题的危险 |
| 145 | is you end up speaking out your thought process. | 你最后会说出你的思想过程 |
| 146 | This is scientifically how your thinking process looks. | 这是科学的思维过程。 |
| 147 | Yeah, this is a scientific diagram that I'm drawing. | 是的,这是我绘制的科学图。 |
| 148 | And when someone asks you something about content creation | 当有人问你关于内容创作的问题 |
| 149 | and you don't follow a framework, | 你没有遵循一个框架, |
| 150 | your brain starts to go, oh, of course I can tell you about content creation | 你的大脑开始走, 哦,我当然可以告诉你 关于内容创造 |
| 151 | and doing things organically. | 和做有机的东西。 |
| 152 | You know, the first thing you've got to understand | 你知道,第一件事 你必须明白 |
| 153 | from a foundational level is you've got to be consistent. | 从基础层面来说 你必须保持一致 |
| 154 | The second thing I've got to tell you about, too, | 我要告诉你的第二件事,太, |
| 155 | is you've got to write a really good hook. | 你得写个很好的钩子 |
| 156 | A lot of people have a really good body to make hooks. | 很多人身体都很好做钩子 |
| 157 | And then you're just blah, blah, blah, blah, blah, blah, blah. | 然后你只是胡说八道,胡说八道. |
| 158 | No matter how valuable what you're saying is, | 无论你说的有多重要 |
| 159 | the value is lost in you rambling. | 值在你的摇摆中丢失。 |
| 160 | So what a framework does, a framework distills your thinking. | 所以一个框架做什么,一个框架 提炼你的思想。 |
| 161 | That's what it does. | 其义如此. |
| 162 | This distillation process here, that process right here, | 蒸馏过程 蒸馏过程 |
| 163 | that's what frameworks do. | 这就是框架的作用。 |
| 164 | Because it simply distills your thinking | 因为它只是 提炼你的思维 |
| 165 | into something that is more concise, more coherent, | 更简洁、更一致 |
| 166 | and it's going to be more credible as you communicate to that point | 并且会更加可信 当你传达到这一点 |
| 167 | in that concise way. | 以简洁的方式。 |
| 168 | Pause. | 暂停 |
| 169 | Once you learn the frameworks, pick a framework, | 当你学会了框架,选择一个框架, |
| 170 | share just one thought about that topic, ask a question. | 只有一个想法,问一个问题。 |
| 171 | Do you want to go deeper? | 你想更深入吗? |
| 172 | That's the best way for you to navigate that situation. | 这是你了解情况的最佳方式 |
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