【AI职业】AI时代的百万年薪营销工程师 · 未来2年最抢手

共 2 集

剧集目录

P1 · 【AI职业】AI时代的百万年薪营销工程师 · 未来2年最抢手的角色 p01 中英字幕 (P1)

【AI职业】AI时代的百万年薪营销工程师 · 未来2年最抢手的角色 p01 中英字幕 (P1)

发布于 2026-09-04 · 时长 35:18

字幕摘录

时间	英文	中文
0:00	I think one of the most valuable people in tech over the next 18 to 24 months is going to be	我觉得未来18到24个月 科技最有价值的人之一
0:05	something called a marketing engineer.	一个叫营销工程师的
0:08	Now, some people call it a forward deployed marketer,	现在,有些人称它为前方部署的营销员,
0:11	and some other people are calling it an AI growth operator.	还有一些人称它为AI增长运营商.
0:14	I'm saying call it whatever you want.	我是说随便你怎么说
0:16	The name is probably going to change, but the job won't.	名字可能会改变,但工作不会。
0:19	It's the person who can do a whole marketing	是那个能做整个营销的人
0:22	teamwork with AI agents.	与AI特工团队合作.
0:24	And I think there's going to be a ton of money to be made in it.	我想里面会有很多钱
0:28	I actually think this becomes a 250k, 500k, a million dollar job, because every company	我其实认为这成为 一个250k,500k,100万美元的工作, 因为每一个公司

展开字幕全文（641 条）

序号	英文	中文
1	I think one of the most valuable people in tech over the next 18 to 24 months is going to be	我觉得未来18到24个月 科技最有价值的人之一
2	something called a marketing engineer.	一个叫营销工程师的
3	Now, some people call it a forward deployed marketer,	现在,有些人称它为前方部署的营销员,
4	and some other people are calling it an AI growth operator.	还有一些人称它为AI增长运营商.
5	I'm saying call it whatever you want.	我是说随便你怎么说
6	The name is probably going to change, but the job won't.	名字可能会改变,但工作不会。
7	It's the person who can do a whole marketing	是那个能做整个营销的人
8	teamwork with AI agents.	与AI特工团队合作.
9	And I think there's going to be a ton of money to be made in it.	我想里面会有很多钱
10	I actually think this becomes a 250k, 500k, a million dollar job, because every company	我其实认为这成为 一个250k,500k,100万美元的工作, 因为每一个公司
11	wants more leads, they want faster experiments, they want sharper positioning, and they want to	想要更多的线索, 他们想要更快的实验, 他们想要更清晰的定位, 他们想要
12	read on their customers, and they want their marketing to get smarter every week with a smaller	他们希望他们的市场营销 每周更聪明一点
13	team than a bigger team.	团队比更大的团队。
14	Whoever can walk in and just build that with AI agents are going to get	谁能走进来 和人工智能的特工们一起盖房子
15	name their price.	说明价格。
16	So if you're a marketer, this is how you become way more valuable.	如果你是市场营销员,这就是你变得更有价值的方式。
17	If you're a	如果你是一个
18	founder, you know this, you don't just want to vibe code something, you want people using your	创始人,你知道的, 你不只是想要 感觉代码的东西,
19	product.	产品。
20	So you're going to have a huge edge if you can use AI agents to do your marketing for you.	所以如果你能利用AI代理来为你做你的营销,你将会拥有巨大的优势.
21	By the end of this episode, you're going to know what a marketing engineer actually does.	到了本集的结尾,你就会知道营销工程师的实际作用.
22	What do	怎么办?
23	they build?	他们建造?
24	What the tool stack looks like?	工具堆是什么样的?
25	How to use things like Grokbot and Claude and Codex	如何使用的东西 像格罗克博特,克劳德和Codex
26	and Hermes and creative models, how they all play together within the context of a marketing	以及赫尔墨斯和创意模式,他们如何在市场营销中共同发挥
27	engineer, and the exact 30 day plan I'd follow to learn from scratch if marketing engineering is	如果营销工程是
28	interesting to you.	对你有意思
29	Let's get into the episode.	开演插曲.
30	I can't wait to see what you build.	我迫不及待地想看看你所建造的东西。
31	So something	这么说吧
32	I can't stop thinking about is marketing keeps changing.	我不停地想着营销在不断改变
33	Having been a part of multiple cycles,	参加了多个周期,
34	I've started and sold three venture-backed companies.	我创办并出售了三家风险支持公司.
35	One was in the web era, one was in	一个在网络时代,一个在
36	the social era, one was in the mobile era.	社会时代,一个在移动时代。
37	Every time the technology changes, the most valuable	每次技术改变,最有价值的
38	kind of marketer changes with it.	市场营销员也随之改变
39	So think about the traditional era of marketing.	所以想一想传统的营销时代.
40	I actually think	其实我觉得
41	about it as like the Don Draper era, where marketing was about making people care through	就像唐·德雷珀时代 营销就是让人们关心
42	the story, through the psychology, getting your product in front of people on whatever	故事,通过心理学,让你的产品 在人们面前,无论什么
43	channels existed at the time, things like traditional print media and radio.	当时存在频道,如传统印刷媒体和电台.
44	The best	最厉害的
45	marketers at that time understood what people wanted, what they were insecure about, who they	市场营销者当时明白人们想要什么,他们不安全感,他们是谁
46	were trying to become, and how to package a product so the market paid attention.	试图成为, 如何包装一个产品 这样市场关注。
47	Obviously,	显然
48	that skill matters a lot.	这技巧很重要
49	But then the internet showed up and it created the digital marketer.	但后来互联网出现了,它创造了数字营销商。
50	So it evolved from traditional to digital.	因此它从传统演变为数字化.
51	Suddenly, you had websites, email, SEO, Google.	突然间,你有网站,电子邮件,SEO,谷歌。
52	In 2005, I think, six, you had Facebook ads, landing pages, pixels.	2005年,我想,六,你有Facebook广告,登陆网页,像素。
53	The best marketer became	最好的推销员变成了
54	the person who could acquire customers through channels you could actually measure.	通过您可以实际测量的渠道获得客户的人。
55	And a lot	还有很多
56	of people didn't know these were new channels.	人们不知道这些是新渠道
57	So the best marketers understood funnels targeting	因此,最好的营销者 理解漏斗瞄准
58	these new channels, analytics, things like Google Analytics, and the very practical question	这些新渠道 分析 谷歌分析 以及非常实际的问题
59	about what happens after someone clicks.	有人点击后会发生什么。
60	Then software created loops.	随后软件创建了循环.
61	And then growth hacking	然后成长黑客
62	became a thing around, if I remember correctly, 2008, 9, 10, 11.	如果我没记错的话,2008年,9,10,11
63	The best growth hacker people	最好的成长黑客
64	were all about activation, referrals, onboarding, retention, pricing.	包括激活、转介、入职、保留、定价
65	There was a guy by the name	有个家伙的名字
66	Dave McClure had this, I think it was called the R framework, activation and referral.	戴夫・麦克卢尔有这个, 我想它叫做R框架,激活和转诊。
67	That was the symbol of the time of the growth hacker era.	那是成长黑客时代的象征
68	Basically, marketing moved closer	基本上,营销更接近了
69	to product because the product itself could become the growth engine.	因为产品本身可以成为增长引擎
70	Now we're walking into the	现在我们走进
71	marketing engineering era.	营销工程时代.
72	And I feel like not a lot of people have spoken about this.	我觉得没有多少人谈到这个问题。
73	That's why	这就是为什么
74	I want this to be the de facto episode about this whole era.	我希望这成为整个时代的事实剧集.
75	The marketing engineer still needs all	营销工程师还需要一切
76	that old stuff.	那个老东西
77	It still needs customer understanding, judgment, positioning, understanding	还需要客户理解 判断 定位 理解
78	distribution, taste.	分发,品味。
79	If anything, taste, people talk about this all the time, a taste matters	如果有什么,品味,人们总是谈论这个, 品味很重要
80	more now than ever because AI is about to make average marketing just unbelievably cheap.	现在比以往任何时候更糟糕 因为AI要让一般的营销变得低廉
81	The new part is that the marketing engineer also builds the system behind the marketing.	新的部分是营销工程师也构建了营销背后的系统.
82	The marketing engineer is connecting customer data, reading the results, shipping little landing pages	营销工程师正在连接客户数据,阅读结果,运送小登陆页
83	and calculators, and then turning raw customer signal into content outbound positioning and	和计算器,然后将原始客户信号转化为内容外向定位,
84	product ideas.	产品创意。
85	The way I think about it is traditional marketing was about making people	我的想法是传统营销方式 是让人们
86	care.	照顾。
87	Digital marketing was acquiring customers through measurable new channels.	数字营销正在通过可衡量的新渠道获得客户。
88	Growth hacking	增长入侵
89	was about using product and data to build these loops.	是关于利用产品和数据来建立这些循环。
90	And marketing engineering is about using AI	营销工程是利用AI
91	agents, data, code and taste to build a marketing system that keeps learning.	代理,数据,代码和品味 构建一个不断学习的营销系统.
92	And the last phrase is an important one because a marketing system that keeps learning is now	最后一句话很重要 因为一个不断学习的营销系统现在
93	actually possible in the agentic era.	实际上,在代理时代是可能的。
94	Now, most companies already have pieces of this lying around	现在,大多数公司已经 有一些这样的片段
95	to their credit.	他们的功劳。
96	So they've got tools and dashboards, calls, content calendars, CRM,	因此,他们有工具和仪表板,电话,内容日历,CRM,
97	some SaaS tools.	一些SaaS的工具。
98	The problem is the learning is pretty scattered.	问题在于学习很分散
99	Sales might hear one version	销售可能听到一个版本
100	of the market, support hears another, product sees the usage and marketing sees what got clicks.	市场,支持听到另一个, 产品看到使用,营销看到什么得到了点击。
101	And the founder remembers the one customer call that just hit him emotionally that week and just	创始人记得那个周刚打到的客户电话
102	get that one customer call out of his or her head.	让一个顾客从他脑子里呼唤出来
103	I know that happens to me.	我知道这发生在我身上。
104	Then everyone walks into the growth meeting with a slightly different version of reality.	然后每个人都走进增长会议 与一个略有不同的现实版本。
105	So the marketing engineer's whole job is actually to pull in these signals into one system	所以营销工程师的全部工作 就是把这些信号拉进一个系统
106	and turn them into growth.	并把它们变成增长。
107	So the way I define the role is this.	所以我定义这个角色的方法就是这个。
108	A marketing engineer is the person	营销工程师就是那个人
109	who turns market signal into pipeline using AI agents, data, code, taste.	将市场信号转化为管道 使用AI代理,数据,代码,味道。
110	And that's really the	这是真的
111	job.	任务。
112	And I'm going to get super tactical on how you can actually do this soon.	我会得到超级战术 如何你实际上可以做到这一点很快。
113	If I were a founder right now, the question I'd be asking myself is who on my team would be building	如果我现在是创始人,我就会问自己 在我的团队里是谁在建设
114	the growth system for this company?	这家公司的成长系统?
115	Now, I am a founder myself.	现在,我是一个创始人自己。
116	So a lot of time I'm doing this	所以,很多时间我这样做
117	myself.	我个人
118	And I just hope that if you're a founder listening here, either you hire someone or you do	我希望如果你是这里的创始人 要么你雇人 要么你做
119	it yourself.	你自己来。
120	Because the companies that are going to win in this agentic era are going to learn the	因为在这个代理时代将要获胜的公司 将学习
121	market faster than anyone else.	市场比任何人都快。
122	So it's crucial to know.	所以,关键是知道。
123	So if you see the customer pain earlier,	所以,如果你看到 顾客的痛苦之前,
124	you spot the winning language earlier, you're testing more angles using Facebook ads,	你早点发现胜利语言 你用Facebook广告测试更多角度
125	shipping more surfaces, lead magnets, and understand what's working before the competitor	运输更多的表面,铅磁铁, 并了解什么是工作 在竞争者之前
126	even notices things, you have this unfair advantage.	甚至注意到一些事情, 你有这种不公平的优势。
127	So the question I get asked a lot is,	所以,我经常被问的问题是,
128	OK, but what is the first thing I would build?	好吧,但什么是第一件事 我会建造?
129	OK, I want to become a marketing engineer.	好吧,我想成为一个营销工程师。
130	I want to	и稱
131	do more marketing engineering.	做更多的营销工程。
132	What do I build first?	我先建什么楼?
133	And the first thing I would build is a	我要做的第一件事就是创造
134	growth repo.	增长再现.
135	Yeah, I know it sounds a little bit nerdy.	是啊,我知道这听起来有点书呆子。
136	But even if you're non-technical,	但即使你没有技术
137	I believe you can do it.	我相信你能做到这一点。
138	So you're going to want to go and create a GitHub repo, or honestly just a	所以,你要去 创建一个GitHub Repo, 或者说实话,只是
139	structured folder.	结构化文件夹。
140	You can call it something like growth OS.	你可以把它叫做 生长OS。
141	And it becomes a place where the	它变成了一个地方,在那里
142	company's marketing memory is going to live.	公司营销记忆要活下来了
143	The problem it's going to be solving is that most	问题在于
144	people use AI in these random chats.	人们在这种随机聊天时使用AI.
145	So they'll open up a chat GBT or Claude, Gemini.	所以他们会打开一个聊天GBT或克劳德,双子座。
146	They'll ask	他们会问
147	for 10 posts.	10个员额。
148	And maybe they'll copy one into a doc that they like.	也许他们会把一个复制成他们喜欢的医生
149	And then the work just disappears.	然后工作就这样消失了
150	Next week, the AI is starting from scratch again, when what it really needed was the	下周,AI又从头开始, 当时它真正需要的是
151	performance data and the founder's voice and the objection from the sales calls and the language	性能数据和创始人的声音以及销售电话和语言的反对
152	that actually created replies.	这实际上产生了答复。
153	So the growth repo is going to fix that.	因此,增长的回波会解决这个问题。
154	And inside it,	内心深处
155	what we're going to have is a customer truth folder.	我们将会有一个客户 真相文件夹。
156	And that's going to have our sales calls	那将会有我们的销售电话
157	notes or support tickets, maybe some churn notes, interviews, even live product feedback can go in	笔记或支持票,也许一些笔记,访谈,甚至现场产品反馈都可以进去
158	there.	这里
159	So you've got a content engine folder with the founder voice guide, with the winning	所以,你有一个内容引擎文件夹 与创始人 语音指南,与胜利
160	hooks and the scripts and notes on what's performed before.	钩子和剧本和前作的笔记.
161	You've got an outbound engine folder with	你有外出引擎文件夹
162	the ICP, your ideal customer profile, the account research, the trigger events.	比较方案,你的理想客户简介,账户研究,触发事件。
163	Maybe some approved	也许有些批准
164	angles could be good to have there.	角度可能不错
165	Even actually band language is good to have as well.	甚至乐队语言也不错。
166	Because AI outbound gets weird fast.	因为AI走出去会变得怪怪的
167	If you let it talk like an overexcited SDR who just discovered	如果你让它说话像一个过度激动的 特别提款权刚刚发现
168	personalization, sometimes bad things can happen.	个性化,有时坏事会发生.
169	So you've got a creative testing folder for ad	所以,你有一个创造性测试文件夹 广告
170	angles and things like landing page tests and hooks and offers and results.	角度和诸如登陆页测试和钩子 以及提议和结果
171	And you've got an	你有一个
172	agents folder where you define the jobs your AI workers do.	代理文件夹中您定义了您的人工智能员工的工作 。
173	And that repo is the difference between,	这回波是区别于,
174	hey, AI helped me make a thing and AI is helping the whole company get smarter.	嘿,AI帮助我做了一件事,AI正在帮助整个公司变得更聪明。
175	That's how a growth	成长就是这样
176	or a marketing engineer is thinking about it.	或者一个营销工程师在考虑
177	And then the prompt gets way better.	然后就更及时了
178	So instead of,	所以,与其说,
179	嘿 给我写10篇LinkedIn文章
180	You say, read the customer truth file, read the founder voice file,	你说,读客户真实文件,读创始人语音文件,
181	read the last five posts that drove qualified replies and draft five new posts around pains	阅读最后五个推动合格答复的帖子,并起草五个痛苦的新帖子。
182	buyers that were actually mentioned this week.	买家本周被提到。
183	So it's a totally different level of output	因此,这是一个完全不同的输出水平
184	because the agent is now having real context.	因为特工现在有真实的背景
185	What tools do I need if I want to become a marketing	我要是想成为市场营销公司 需要什么工具
186	engineer?	工程师?
187	Well, I'll tell you some of the most important ones and how to think about where all	好吧,我告诉你一些最重要的 以及如何思考在哪里所有
188	the tools fit and your tool stack.	工具和工具堆栈。
189	So Grokbot is new, but it's just an incredible product.	所以Grokbot是新产品,但它只是一个不可思议的产品.
190	So I	所以说
191	think of Grokbot as the growth operating system that lives close to the internet.	将Grokbot视为生活在互联网附近的成长操作系统.
192	So marketing	所以市场营销
193	is a living system.	这是一个活的系统。
194	The marketing is moving.	市场营销在动.
195	Competitors are moving.	竞者动.
196	Culture is changing.	文化正在发生变化。
197	Customers are changing their language.	顾客正在改变他们的语言。
198	Creators are picking up new formats.	创造者正在收集新的格式。
199	Grokbot is especially useful in that world because it is connected to the X ecosystem.	Grokbot在那个世界上特别有用,因为它与X生态系统相连.
200	If I were setting this up as a founder, I'd give it a few clear lanes.	如果我把这个设定为创始人, 我会给它一些清晰的通道。
201	So I'd say	所以我会说
202	one bot watches competitors and tells me what changed.	一个机器人看竞争对手 告诉我什么变了
203	One is going to watch customer language	一个是看客户语言
204	横跨X和Reddit.
205	One watches the creators in the niche and finds formats worth testing.	一个人在特殊位置看着创造者,发现格式值得测试.
206	And one watches ads and landing pages.	还有一个看广告和登陆页
207	Basically, wherever there's a connection to the internet,	基本上,只要有互联网连接,
208	Grokbot会非常棒的
209	That doesn't mean you can't use Grokbot to do everything.	这并不意味着你不能用Grokbot来做所有的事.
210	You totally can.	你绝对可以。
211	And I think I'm one of those people that say basically pick an ecosystem	我想我是那些说基本上选择生态系统的人之一
212	that you like, that you feel comfortable with.	你喜欢,你觉得舒服。
213	If Grokbot feels good for you, just do everything	如果Grokbot对你有好处 就做所有的事
214	in there as well.	里面还有
215	This is just the way I'm thinking about it.	这正是我的想法。
216	I hope it gets the creative	我希望它有创意
217	juices flowing.	果汁流畅.
218	For me, I use Claude and Codex and products like that in a different part of	对我来说,我用克劳德和Codex 和这样的产品 在另一部分
219	the system.	系统。
220	So they're going to help me build the repo and generate the landing pages, writing	所以他们要帮助我建立回波 并生成登陆页,写
221	scripts, building the little internal tools that I was talking about, and then turn that repeatable	脚本, 建造我所说的小内部工具, 然后把那个可重复
222	work into something durable.	做点耐久的事
223	I've talked on this channel about Hermes before.	我以前在这个频道上说过赫尔墨斯
224	Hermes 风格
225	workflows are still extremely valuable, especially when you want scheduled operations with memory	工作流程仍然极有价值,特别是当您想要有内存的预定操作时
226	and approval.	和核准。
227	So something like every Monday morning, build me a market brief or every Friday	每周一早上给我做个市场简报 或者每周五
228	afternoon, review the experiments.	下午,审查实验。
229	Every time a fresh batch of sales calls land, maybe put it in	每次一批新鲜的销售量 都叫上陆地 也许就放进去
230	the folder and then pull the objections and update the positioning file.	然后拉动反对意见并更新定位文件。
231	Then you have creative	那你就有创造力
232	models, and they're going to help you move faster on ads, thumbnails, mock-ups, and video concepts.	模型,他们会帮助你更快地 在广告,缩略图,模型和视频概念上。
233	There's a bunch of those that exist.	有众生者.
234	There's FAL AI, there's Higgs Field, there's a bunch of them.	有FALAI,有希格斯球场,有一群人.
235	And local AI matters when the data is particularly sensitive or there's private customer transcripts	当数据特别敏感或有私人客户笔录时 本地的人工智能很重要
236	or regulated nodes, pricing plans.	或规范的节点,定价计划.
237	Basically anything a company would feel weird sending	基本上任何公司都会觉得奇怪
238	into a cloud tool.	变成云工具。
239	Also things that are too expensive to do into a cloud tool.	还有那些太贵的东西,不能用云工具
240	I'm going to	我会
241	do a whole separate episode on local AI, so stay tuned for that over the next one or two weeks	在本地的AI上单独做一集 接下来的一两星期里,请注意
242	and subscribe so that comes into your feed.	并订阅 从而进入你的饲料。
243	The tools are going to keep changing, but the workflow	工具会不断改变 但工作流程
244	is the thing to actually learn.	是真正需要学习的东西。
245	So where it gets really interesting is when the agent connects	所以当它变得真正有趣的是 当代理连接
246	to live business data and the tools obviously to actually do the work.	以现场商业数据 和工具 明显地做实际工作。
247	So take SEO content.	所以,拿SEO的内容。
248	The beginner version is asking an AI to write a blog post about a keyword.	初学者要求AI写一篇关于关键词的博客文章。
249	So a marketing	如此的营销
250	engineer isn't going to do that.	工程师不会那么做的
251	A marketing engineer is going to check Google Search Console,	一个营销工程师要检查谷歌搜索控制台
252	从 Ahrefs 或 SEMrush 调用关键字数据 。
253	Look inside the CMS to see if it already exists.	看看CMS内部是否已经存在.
254	It's going to rank opportunities by volume and by buyer intent.	它将按数量和购买意向排列机会。
255	And it's going to research	还要研究
256	what's already ranking in hopefully adding the founder's point of view and draft the post,	已经排到第一位的是希望添加创始人的观点 并起草该帖子
257	write the meta title, suggest internal links, and just send the whole thing for approval.	写元标题,建议内部链接, 并发送整个事情批准。
258	That's a pretty big jump, but the agent has a job, the job has inputs, and the inputs come	这是一个相当大的跳跃, 但代理有工作,工作有投入, 投入来了
259	from the business and the output goes somewhere useful.	从业务和产出去 有用的地方。
260	So every agent is going to need a real	所以每个探员都需要一个真正的
261	job spec.	任务类别。
262	And I'd write it out almost like I was hiring a person.	我会把它写出来 就像我雇用一个人。
263	Here's the data source.	以下是数据源.
264	Here's	给你
265	when you run it.	当你运行它。
266	Here's what you filter out.	这是你过滤出来的。
267	Here's the output I expect.	这是我想得到的输出
268	Here's what good looks like.	这里的好样子。
269	Here's what's going to need human approval.	这里需要人类的批准
270	Here's the metric that matters.	这是最重要的衡量标准。
271	And here's	这里
272	what you write the result so the system gets smarter next time.	你写的结果 让系统下次更聪明
273	So for maybe a competitor,	所以对于一个竞争者来说
274	engager agent, that might be every weekday morning, check these 20 LinkedIn accounts	工作代理,可能是每天早上 检查20个LinkedIn账户
275	and pull the people who commented on new posts, enrich them, drop the bad fit leads,	并吸引那些评论新帖子的人, 丰富他们, 放弃不良的适合线索,
276	and draft 10 messages tied to specific posts they engage with.	并起草10条信息,与它们参与的具体职位挂钩。
277	Oh, and then obviously write	哦,然后显然写
278	the results to a file for approval.	将结果提交备案批准。
279	The metric is going to be positive replies from qualified	衡量标准将是合格者的积极答复。
280	accounts because a marketing engineer cares about business results, not activity accounts.	因为营销工程师关心的是业务成果,而不是活动账户.
281	Messages sent is activity.	发送的信息是活动 。
282	Qualified replies is going to be your signal.	合格答复将是你的信号。
283	And the whole point	整个问题
284	the marketing engineer is trying to do is to generate pipeline demand.	营销工程师试图做的是 产生管道需求。
285	And you train these	你训练这些
286	agents the same way you train and you hire.	探员的训练方式和你雇佣的一样
287	You start with small tasks.	你从小任务开始
288	You watch it work.	你看着它的工作。
289	You	你们
290	correct the mistakes.	更正错误。
291	You add the correction to memory because now we have memory.	你将校正添加到记忆中,因为我们现在有记忆。
292	And then you	还有你
293	expand the scope as you increase your comfort level.	增加舒适度时扩大范围。
294	If the outbound agent writes a first line	如果出局代理写第一行
295	that sounds like fake, for example, you got to add the rule to the repo.	这听起来像假的, 例如,你必须增加规则 在回购。
296	And if the content agent	如果内容代理
297	keeps writing these generic intros that sound like generic AI, you give it three good examples	继续写这些一般的介绍 听起来像一般的AI, 你给它三个好的例子
298	and three bad ones.	和三个坏的。
299	If the customer truth agent makes a claim with no evidence, we got a problem	如果客户的真相代理 提出没有证据的说法, 我们有一个问题
300	here.	在这里。
301	You got to add the rule that every insight needs a quote or a link or a source.	你得加入一条规则,每个洞见都需要引文或链接或来源.
302	Every	每个
303	correction becomes part of this operating system, this growth marketing engineering system.	修正成为这个操作系统的一部分,这个增长营销工程系统.
304	And	还有
305	that's how this whole thing compounds.	事情就是这样复杂起来的
306	And going back to how does a marketing engineer make a	回到一个营销工程师是如何
307	million dollars a year or $500,000 a year or $1.5 million a year for their own startup, it's because	一年一百万或每年五十万美元 或每年150万美元 他们自己的启动,这是因为
308	they're building this and it's so darn valuable.	他们正在建造它, 它是如此的有价值。
309	But let's actually get into a concrete example so	但是,让我们真正进入 一个具体的例子,所以
310	that this gets solidified into your head.	让你的脑子里扎实起来
311	So imagine a vertical SaaS startup selling software	所以想象一个垂直的SaaS启动 销售软件
312	to commercial HVAC contractors.	给HVAC商业承包商的
313	These are companies managing technicians and service	这些公司管理技术人员和服务
314	calls and maintenance contracts and dispatch.	电话和保养合同及调度。
315	So it's a real B2B market.	因此它是一个真正的B2B市场.
316	The buyer has	买方
317	a lot of money.	很多钱
318	The workflows are messy and the language is specific, which is why I wanted to use	工作流程杂乱无章 语言很具体 所以我想用
319	this example.	这个例子。
320	The marketing problem for that company is usually a little bit more sharper than,	公司营销问题通常比
321	hey, we need some more content.	嘿,我们需要一些更多的内容。
322	The real problem that they're facing is usually something like	他们面临的真正问题通常是
323	which pain gets the owner to take a demo.	痛苦会让店主做个演示
324	Maybe it's dispatch chaos or maybe it's late invoices.	可能是发送混乱 也可能是迟到的发票
325	Maybe it's that the owner has no idea which jobs were profitable until the month is over.	可能是房主不知道哪个工作能赚钱 直到一个月结束
326	Or maybe	也许
327	it's actually that the technician finishes a service call, spots a replacement opportunity,	实际上,技术员完成了一个服务电话, 发现一个替换机会,
328	and the follow-up quote just never gets sent.	和后续引文 只是从来没有被发送。
329	That's interesting just because it's really	这很有趣 只是因为它真的
330	specific.	具体。
331	So when you have something specific, it's just interesting.	所以,当你有具体的东西, 它只是有趣的。
332	My bunny ears go up.	我的兔子耳朵会向上
333	Stop losing replacement revenue after every service call is obviously a much sharper angle	每次服务电话后,别再失去收入了 很明显,这个角度要尖锐得多
334	than run your HVAC business better.	比你的HVAC业务做得更好
335	So this is where your marketing engineer is going to earn	这就是你的营销工程师要挣的钱
336	their keep, right?	他们的养家糊口,对吧?
337	It's going to start with the customer truth system.	将从客户真相系统开始.
338	That first system is going	第一个系统正在运行
339	to be the customer truth system.	成为客户的真相系统。
340	And every startup says they understand the customer and you talk to	每一个创业者都说他们了解顾客,你却说
341	five people and they get five different results.	五个人,他们得到五个不同的结果。
342	We talked about that.	我们谈过了
343	But the marketing engineer	但营销工程师
344	is going to pull those signals into one place.	要把信号拉到一个地方
345	The output is a file called what the market	输出是一个名为市场的文件
346	is telling us dot MD.	正在告诉我们点MD。
347	I tweeted about this idea.	我推特上说这个想法。
348	It went viral.	病毒传播了
349	I'm glad people liked it.	我很高兴人们喜欢它。
350	It's	这是
351	morning or every week, depending on how much signal the company is going to have.	早上或每周, 取决于公司会有多少信号。
352	And it's reading the sales calls and support tickets and churn notes, even strike movement.	它正在读销售电话 支持门票和笔记 甚至罢工运动
353	CRM notes is a good one.	CRM笔记不错
354	And also social data, especially if it's more consumer-y.	还有社会数据,特别是如果它是更消费的。
355	And its whole job is to show what's changed.	而它的全部工作是展示已经改变的东西.
356	So maybe the buyers are using a different phrase	所以,也许买家 使用不同的短语
357	than they were using a month ago.	比他们一个月前使用。
358	Or maybe the trial users keep getting stuck before they invite	也许审判用户在邀请前 一直被卡住
359	a teammate.	一个队友。
360	You're just going to get some insight and you're going to ask the agent to show	你会得到一些洞察力, 你会要求经纪人显示
361	quotes, snippets, ticket links, event counts.	引用,片段,票价链接,事件计数.
362	What you don't want is obviously a vague summary,	你不希望的显然是一个模糊的总结,
363	which I've seen a lot of people do this.	我见过很多人这样做。
364	They just get these summaries and it's pretty vague.	他们只是得到这些摘要,它相当模糊。
365	In this case, you get something like customers want better collaboration.	在这种情况下,你得到的东西 像顾客想要更好的合作。
366	You want something	你要的东西
367	way more sharp than that.	更锋利一点
368	I want the thing that's going to make the business harder to lie to.	我想让生意更难说谎
369	So	这么说
370	for the HVAC company, a good memo might be something like five sales calls this week	对HVAC公司来说,一个很好的备忘录 可能是像5个销售电话 本周
371	mentioned emergency dispatch.	提到紧急发送。
372	But the calls that actually converted all talked about	但实际上转换的电话 都谈到
373	missed follow-up quotes after the tech left.	技术离开后 错过了后续报价
374	Just a lot sharper.	更锋利一点
375	The second system is the founder content engine.	第二个系统是创始内容引擎.
376	So a lot of companies have	所以很多公司都有
377	great raw material, like the founder has opinions and you've got customer stories.	伟大的原材料,像创始人 有意见,你有客户故事。
378	But you're not really capturing all the stuff.	但你并没有真正抓住所有的东西。
379	So the marketing engineer could build the loop.	这样营销工程师就可以建立环路.
380	So you can record founder talking to customers.	这样你就可以录制创始人与客户的谈话.
381	You can pull from podcasts, extract the strongest	你可以从播客中抽取最强的
382	ideas, and then have the system watch what performs, which hooks people keep watching	然后让系统观察什么表演 让人们不断观察
383	because you have this data.	因为你有这个数据。
384	And then you create content out of that.	然后从中创造内容。
385	对于HVAC公司,
386	imagine something like the loss replacement revenue insight becoming five things.	想象一下损失重置收入 变成五样东西
387	A founder	创始人
388	post about the hidden revenue leak in service businesses, a short video on why contractors	关于服务企业隐藏收入泄露的短视频
389	lose money after the first visit, a landing page line that says every completed job	第一次访问后就输了钱 上面写着每个完成的工作
390	should create the next quote, a cold email angle could be good, and a simple calculator	创建下一个引用, 冷的电子邮件角度可能很好, 和一个简单的计算器
391	that estimates the loss revenue.	估计损失收入。
392	So the system here is learning.	所以这里的系统正在学习。
393	The third system is the outbound signal engine.	第三个系统是外向信号引擎.
394	So bad outbound usually starts with a spreadsheet	出局很糟 通常从电子表格开始
395	full of names, but good outbound starts with timing.	满是名字,但好的出局开始时间。
396	So who just raised money?	那是谁在筹钱?
397	Who's hiring for the exact problem you solve?	到底是谁在雇你?
398	Who posted publicly about a pain point?	谁公开发布一个疼痛点?
399	And then who fits your ICP and has a real reason to care this week?	那么,谁符合你的比较方案 有真正的理由 关心这个星期?
400	These people	这些人
401	they've got the pain.	他们有痛苦。
402	You're selling painkillers, not vitamins when timing hurts.	你在卖止痛药 而不是时间疼时的维生素
403	So having an agent watching those signals, researching accounts, drafting specific angles,	所以有个特工在监视这些信号 调查账户 起草具体的角度
404	and sending to human for approvals, that's the type of thing that for the HVAC company	和送人批准, 这是类型的事情 对于HVAC公司
405	would be awesome.	这将是真棒。
406	So like watching for contractors, hiring dispatchers, or opening new locations,	比如看承包商 雇用调度员 或者开辟新的地点
407	getting bad reviews, and then having the agent actually go and reach out outbound is going to be	然后让特工真的走出去
408	huge.	巨大的。
409	The fourth is the creative testing engine.	第四是创意测试引擎.
410	So taking one offer and spinning up 20 hooks,	所以,接受一个报价 旋转20钩,
411	10 ad angles, recording the results, and testing them.	10个广告角度,记录结果,测试结果.
412	So a lot of people say like,	所以很多人说,
413	Facebook ads don't work for me.	脸书广告对我没用
414	Yeah, maybe.	是啊,也许。
415	Or maybe the creative, you're just not testing	或者,也许创造性, 你只是没有测试
416	enough creative with the right angle.	足够有创意的正确角度。
417	So a good marketing engineer could create thousands of	因此,一个好的营销工程师 可以创造数千
418	creative based on your positioning.	根据你的定位来创造
419	It's basically like having creative becoming this	这基本上就像有创意 变成这样
420	learning system, not really a treadmill that you actually have to do.	学习系统, 并不是你实际上必须做的一个脚踏车。
421	You're going to have it on	你会穿的
422	repeat, having these agents go and create creative based on just how the world is changing and how	重复一遍,让这些特工们去创造创造 建立在世界如何改变和如何
423	that data is changing too.	数据也在变化。
424	And again, another huge insight around like, wow, this is like a new way	再说一遍,另一个巨大的洞察力 就像,哇,这就像一个新的方式
425	of doing marketing, marketing engineer.	做营销,营销工程师。
426	The fifth system is AI search visibilities.	第五个系统是AI搜索粘度.
427	So you	这么说你
428	now have billion, I mean, there's a billion plus people using ChatGPT asking, just ChatGPT.	现在有十亿, 我的意思是,有十亿人 使用ChatGPT问,只是ChatGPT。
429	I'm	и琌
430	not talking about Google AI overviews or Gemini or Perplexity or Claude.	不是说Google AI的概论 或者双子座或者迷惑或者克劳德
431	I just saw Sam Altman said	我刚刚看到萨姆·阿尔特曼说
432	they have a billion users.	他们有十亿用户。
433	It's insane.	这太疯狂了
434	So you've got to think about whether your company is even	所以你得考虑一下你的公司是否扯平了
435	understandable to those systems.	这些系统可以理解。
436	And then having agents actually go pull in that data	然后让特工去查数据
437	and actually create content and optimize your website such that you're ranking high there.	并实际创建内容 并优化您的网站 这样你名列前茅。
438	Getting cited by AI is such a huge opportunity and something that a marketing engineer is	被AI引用 是一个巨大的机会 一个营销工程师
439	thinking about, of course.	当然是想着
440	The sixth system is the growth cockpit.	第六个系统是生长驾驶舱.
441	So this is like a weekly view	这就像每周的风景
442	that tells the team what has changed and what to do about it.	它告诉了团队什么已经改变 和如何应对它。
443	What content has worked?	哪些内容奏效了?
444	What	什麽?
445	campaign created real conversations?	竞选创造了真正的对话?
446	Which objection came up again?	又是哪一个反对?
447	What test won?	什么测试赢了?
448	How many tests	测试次数
449	won?	赢了?
450	What percentage of tests won?	考试中获胜的百分比是多少?
451	What competitors moved?	什么竞争者搬走了?
452	What customer pain is getting louder?	什么顾客的痛苦越发严重?
453	And	还有
454	what to test next?	接下来要测试什么?
455	For the HVAC company, the cockpit might say something like, hey, this week,	对于HVAC公司来说,驾驶舱 可能会说,嘿,本周,
456	the lost replacement revenue angle drove fewer clicks than the dispatch angle, but twice as	损失的重置收入角度驱动的点击次数比调度角度少,但为
457	many demo requests from owners with more than 20 tech.	许多来自拥有超过20个技术的业主的演示请求.
458	So that's the kind of memo that if you're	这就是那种备忘录 如果你是
459	an executive, you want to wake up to that.	执行官,你想醒过来。
460	And that's super, super valuable.	这是超级,超级有价值的。
461	So if you've gotten	所以,如果你已经得到
462	this far, what are some ideas on how you actually can make money with marketing engineering?	关于你如何用营销工程赚钱有什么想法?
463	And	还有
464	I think there's a few ways that you can do it.	我认为有几种方法你可以做到这一点。
465	The first is becoming the person	第一个是成为人
466	inside the company.	在公司内部。
467	So if you're already a marketer or a rev ops person, a growth person,	所以,如果你已经是一个营销者 或revs个人,成长的人,
468	a creator, or just honestly like a curious marketing minded person, this is one of the	创造者,或者诚实地说 就像一个好奇的营销头脑的人, 这是其中之一
469	clearest ways to become way more valuable because this work sits directly next to	最清楚的方法变得更有价值 因为这项工作紧挨着
470	revenue.	收入。
471	All the ideas that we talked about, all the systems that we talked about	我们谈论的所有想法, 我们谈论的所有系统
472	is things around creating pipeline, lifting conversion, cutting wasted spend is huge with	创造管道 提升转换 削减浪费的开支
473	things like these marketing agents.	像这些营销代理商
474	And you've got this direct line to business value.	而你有这条直线 与商业价值。
475	And that's	这是
476	how someone becomes a $500,000 higher because they look at it and they're like, well, if I'm	为什么有人会变成一个50万美元高 因为他们看它,他们喜欢,嗯,如果我
477	going to save $2 million and I'm going to increase revenue this month, this much, and I'm going to	将节省200万美元 我将增加收入 本月,这么多,我要去
478	double the conversion rate, that's a huge, huge, it's a win-win situation.	换算率翻一番,这是巨大的,巨大的,是双赢的局面.
479	Why in the original I said I think that there's going to be people make a million dollars doing	为什么我原话里说,我觉得人们会赚一百万
480	this, and I actually think that's conservative, I think there will be versions of the best marketing	我觉得这很保守 我认为会有最好的营销版本
481	engineers making millions of dollars a year is because they're going to be just driving insane	工程师每年赚上百万 因为他们要开车疯了
482	amounts of value in the same way that forward deploy engineers are driving insane amounts of	与前方部署的工程人员一样, 其价值数额正在导致疯狂的
483	value for companies right now.	对公司的价值,现在。
484	The second way is just do consulting.	第二种方式就是咨询
485	So you create an offer,	所以你创造了一个提议,
486	you embed with a founder led company, maybe it's 30, 60, 90 days, you build one growth system,	你和一个创始人领导的公司嵌在一起, 也许是30,60,90天, 你建立一个增长系统,
487	and then you sell the outcome.	然后卖掉结果
488	So, hey, we'll build your customer true system and turn it into	所以,嘿,我们会 建立你的客户真正的系统 并把它变成
489	weekly campaigns, or we'll build your founder content engine, or we'll build your outbound	每周的竞选活动,或者我们建你的创始人 内容引擎,或者我们建你的出局
490	signal engine.	信号引擎。
491	Some of these ideas that we talked about, you just embed yourself, you build it,	我们讨论过的一些想法, 你只是嵌入你自己, 你建造它,
492	and you charge $5,000, $10,000, $30,000 a month depending on what you're actually building.	每月收费五千元,一万元,三万元 取决于你实际建造的是什么
493	The third, somewhat less talked about, is productized services.	第三个 -- -- 略少谈 -- -- 是生产服务。
494	So you can pick one wedge	这样你就可以挑一个楔子
495	and then repeat it.	然后复说.
496	So for example, outbound signal engines for vertical SaaS, that's what	比如说 垂直SaaS的外向信号引擎
497	you focus on, or founder content engine for B2B CEOs, customer truth repos for seed stage startups	您关注或创建 B2B CEO 的内容引擎, 种子阶段启动的客户真实重置
498	before they hire a full marketing team.	在他们雇佣一个完整的营销团队之前
499	So the tighter the wedge, the easier it is to sell,	所以,越紧的楔子, 它越容易出售,
500	deliver, and repeat, and that's like the only thing that you focus on.	提供,并重复, 这是你唯一关注的东西。
501	That's why it's called	故名为.
502	productized services, because it's not like you're doing services, custom things for everyone.	产品化的服务, 因为这不是你做的服务, 定制的东西给每个人。
503	There's this one thing you do for this one niche, and you charge X amount of dollars for it.	有一件事,你做这个特殊的地方, 你收取X金额的美元。
504	The fourth is software.	第四个是软件。
505	I think the biggest outcomes are going to come from this,	我认为最大的结果 将会从这个,
506	but I do think that I would start with services first.	但我确实认为 我会先从服务开始。
507	So you do the work by hand,	所以,你做的工作 手,
508	you build the same system for five companies, 10 companies, and you notice the pain that repeats,	你为五家公司,十家公司 建立了同样的系统,你注意到 痛苦的重复,
509	and then that's when you turn it into software.	然后当你把它变成软件。
510	That's also how you avoid building something	这也是你如何避免建造的东西
511	that nobody wants.	没有人想要。
512	The fun part is all these ideas actually stack together.	有趣的是所有这些想法实际上都堆在一起。
513	You can start by	你可以从头开始
514	consulting to learn what actually works.	咨询来了解什么是实际可行的。
515	You can notice the same system every client needs,	你可以注意到同样的系统 每一个客户端需要,
516	you productize it, you eventually turn it into software like a set of agents.	你将它生产出来, 你最终把它变成一个软件 像一组代理。
517	If I were doing this tomorrow morning, I would keep the first version almost painfully simple.	如果我明天早上这样做,我就会使第一个版本几乎痛苦地简单化。
518	I would build that growth OS folder.	我会建立增长OS文件夹。
519	I'd have five of those files, customer truth, founder voice,	我会有五个文件 客户真相 创始人的声音
520	experiments, agent jobs, and then I would paste 20 real customer notes or call summaries,	实验 代理工作 然后我会粘贴20个真正的客户通知书 或调用摘要
521	and then I would ask the agent to do one job.	然后我会请经纪人做一件事
522	I'd say, tell me what's changed, show me the receipts,	告诉我有什么变化 给我看收据
523	{\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}建议进行一次营销测试 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}这个测试本周 而不是下周
524	from now.	从今已后.
525	Then build one thing from that output.	然后从输出中构建一个东西。
526	For that HVAC company I was talking about, maybe	我说的是HVAC公司,也许
527	it's the loss replacement revenue calculator or something like that.	是损失重置收入计算器之类的
528	The first goal is just to	第一个目标是
529	the system can turn this messy market data into one useful action.	这个系统可以把这个混乱的市场数据变成一个有用的行动。
530	If you listen to this and	如果你听这个
531	you're like, wow, being a marketing engineer sounds really cool, I want to go hone my skills	你就像,哇,作为一个营销工程师 听起来很酷,我想去磨练我的技能
532	in the next 30 days to become a marketing engineer, be it as an employee, as a founder,	在接下来的30天里,成为一名营销工程师, 无论是作为一个雇员,作为一个创始人,
533	whatever it is, here's the plan that I would run.	不管是什么,我都会执行这个计划
534	Week one, I would do an audit.	一周,我会做一个审计。
535	I'd pick one real	我会选一个真正的
536	company.	连队。
537	It could be yours or friends, whatever you can get access to.	它可能是你的或朋友, 无论你能得到什么。
538	I would study the website,	我会研究网站,
539	the offer, the ICP, the founder's content if there is any.	该提议,比较方案,创始人的内容,如果有的话。
540	Sales calls and support tickets	销售电话和机票
541	if you can get them, obviously.	如果你能得到它们,很明显。
542	Then you output a market map.	然后输出市场地图。
543	Who's the customer?	谁是顾客?
544	What pain do	多么痛苦的场面
545	they describe?	他们描述?
546	What words do they use?	他们用什么词?
547	What would you test first?	你要先测试什么?
548	What are they buying instead of	他们买的是什么呢?
549	your product or this product?	你的产品还是这个产品?
550	Where does the funnel leak and what would you test first?	漏斗从哪里漏出,你会先测试什么?
551	Week one is just studying all that stuff.	一周只是研究那些东西
552	Week two is the growth repo.	第二周是增长回波.
553	Create it, add the folders	创建它, 添加文件夹
554	and build your first what is the market telling us markdown file.	并建立你的第一个 什么是市场告诉我们马克降级文件。
555	You can use whatever tools you	随便用什么工具
556	like.	喜欢。
557	可以是Claw,JadGBT,Grokbot,双子座当地模特儿,不管是什么.
558	The tools actually	工具其实
559	are less than the workflow here.	与工作流程相比,
560	The goal is basically just to turn that scattered signal	目标基本上只是 扭转这个分散的信号
561	into the memo with real receipts and actually just start feeling like a true marketing engineer.	并开始感觉自己是个真正的营销工程师
562	Week three is your first machine.	第三个星期是你的第一台机器
563	You can pick one system and actually build it.	你可以选择一个系统 并实际建造它。
564	It could be	也许是
565	the content engine, the outbound signal engine, the landing page tester.	内容引擎,输出信号引擎,着陆页测试器。
566	Obviously, this is going	显然,这是去
567	depending on what the company needs and wants.	取决于公司需要和需要什么
568	Just pick one because you're going to get better	就选一个吧,因为你会好起来的
569	outcome with one.	成果为一。
570	One working system is going to beat five half-built ones.	一个工作系统将战胜五个半建的系统。
571	Then week four is just	那么第四个星期就是
572	all about results.	所有关于结果。
573	What changed?	什么变了?
574	You did this thing.	这是你干的
575	Did replies improve?	答复是否有所改善?
576	Did meetings get	会得到
577	booked?	订了?
578	Did any conversion left?	还有什么改变吗?
579	Did the founder sound sharper?	创始人听起来更锋利吗?
580	Did the founder like the post?	创始人喜欢这篇文章吗?
581	At the end of your month, you should have a case study that sounds something like,	在你的月底,你应该有一个案例研究 听起来像,
582	I audited this company's growth.	我审计了这家公司的成长情况
583	We built this customer truth repo.	我们造了这个客户的真相。
584	I found it was like one high	我发现它就像一个高
585	intent pain that they didn't know about.	他们不知道的痛苦
586	I turned it into an outbound signal engine, which shipped	我把它变成一个外向的信号引擎,它被运出
587	75 targeted messages, got nine warm replies, booked three calls, and I documented everything	75条目标信息,收到9个热情的回复,订了3个电话,我记录了一切
588	I learned.	我学的
589	Then you're showing a real business result, tangible value.	然后你展现了一个真正的商业成果, 有形的价值。
590	That's how you get hired.	这就是你如何被雇用。
591	That's how you get clients and that's how you become credible.	这就是你如何获得客户, 并由此变得可信。
592	I think the best marketing	我认为最好的营销
593	engineers are going to feel like part marketer, part product person, part rev ops, part data	工程师们会觉得像 部分营销员, 部分产品人, 部分rev操作, 部分数据
594	analyst, part creator, and part engineer.	分析师 部分创造者和部分工程师
595	They can talk to a customer.	他们可以跟客户说话
596	They can build the workflow	他们可以构建工作流程
597	that uses that insight.	用这种洞察力
598	They can write the positioning.	他们可以写位置。
599	They can wire the automation,	他们可以连接自动化,
600	and they can make the landing page, and they can read the conversion, and they can set the outbound	他们可以做登陆页, 他们可以读转换, 他们可以设置出
601	agent, and they know when personalization sounds fake, and they can use AI to make more, and they've	代理,他们知道 当个性化听起来是假的, 他们可以使用AI制造更多, 他们已经
602	got the judgment and taste to know what should exist in the first place.	得到判断和品味 知道什么应该存在在第一。
603	The agents are going	探员们走了
604	to be a commodity at some point.	在某个时刻成为商品。
605	Your judgment about what to point them to is the moat, and	你的判断是,什么是 指向护城河,和
606	that's the job of the marketing engineer, really.	这是营销工程师的工作,真的。
607	I think it's going to be one of the most valuable	我想这将是最有价值的之一
608	jobs out there.	外边的工作。
609	If you're a marketer, this is how you become the person your company literally	如果你是推销员,这就是你如何成为你公司的人
610	cannot run without.	无法运行没有。
611	If you're a founder, this is how you get agents running your marketing for you.	如果你是一个创始人, 这就是你如何让代理 运行你的营销为你。
612	I think there's a real edge that you can have when you're actually using marketing agents	我想当你真正使用营销代理的时候,你有一个真正的优势
613	to actually grow your startup ideas, because people are still stuck in the old growth hacker,	因为人们仍然被老式增长黑客困住
614	or even worse, digital marketing era of marketing.	更糟糕的是 营销的数字营销时代
615	I think this window is open right now.	我觉得这窗户现在打开了
616	I think a lot of people haven't built the machine, and I wanted to give you the sauce so that you can	我想很多人没有造机器 我想给你酱油
617	internalize it, so you can process it, so you can get your hands dirty around building some	内化它,你可以处理它, 这样你就可以得到你的手脏 周围建造一些
618	of these agents, some of these marketing agents, because it's all about increasing your	这些代理,一些这些营销代理, 因为这一切都是为了增加你的
619	probability of success when it comes to building your own startup.	在构建自己的启动时成功的可能性。
620	I thought that, hey, if you can get a promotion, if you can have more fun being an employee	我想,嘿,如果你能升职, 如果你能更有趣 作为一个员工
621	working within an organization, why not do this?	在组织内工作,为什么不这样做?
622	I hope this has been helpful.	我希望这有帮助。
623	Obviously,	显然
624	I could have gone deeper in so many parts of this episode.	我本可以深入本集的很多部分
625	There just wasn't enough time,	只是时间不够
626	but do let me know what you want me to go deeper in.	但是,告诉我,你想让我更深入。
627	Is it the grokbot part?	是杂货店吗?
628	Is it the markdown	是减价吗?
629	files, skills?	档案,技能?
630	You let me know.	你告诉我。
631	I live to serve.	我活着是为了服务。
632	I'm here to just give that information to you.	我是来告诉你这个消息的
633	Hopefully, you enjoy it.	希望你喜欢它。
634	Hopefully, it gets your creative juices flowing.	希望它能让你的创造力流畅
635	If you haven't liked,	如果你不喜欢的话
636	commented, and subscribed at this point, I don't know what you're doing.	评论和订阅 在这一点上,我不知道你在做什么。
637	Hook it up.	钩上它。
638	You're hooking yourself up.	汝当自缚.
639	You're getting more quality content in your feed, less slop.	你在饲料中得到了更多的质量内容, 少废话。
640	Thank you for giving me your time.	谢谢你给我时间
641	I hope it's been helpful, and I'll see you next time.	望其有助,下回相见.

该视频共有字幕 641 条。解锁更多字幕为会员功能，请移动到 价格

P2 · 【AI职业】AI时代的百万年薪营销工程师 · 未来2年最抢手的角色 p02 无字幕 (P2)

【AI职业】AI时代的百万年薪营销工程师 · 未来2年最抢手的角色 p02 无字幕 (P2)

发布于 2026-09-04 · 时长 35:18

字幕摘录

时间	英文	中文
0:00	I think one of the most valuable people in tech over the next 18 to 24 months is going to be	我觉得未来18到24个月 科技最有价值的人之一
0:05	something called a marketing engineer.	一个叫营销工程师的
0:08	Now some people call it a forward deployed marketer and	现在有人称它为前方部署的推销员
0:11	some other people are calling it an AI growth operator.	有人称它为人工智能成长操作员
0:14	I'm saying call it whatever you want.	我是说随便你怎么说
0:16	The name is probably going to change but the job won't.	名字可能会改变 但工作不会改变
0:19	It's the person who can do a whole marketing	是那个能做整个营销的人
0:22	teamwork with AI agents and I think there's going to be a ton of money to be made in it.	和人工智能特工团队合作 我认为里面会有很多钱
0:28	I actually think this becomes a 250k, 500k, a million dollar job because every company wants	实际上我觉得这变成了一个250千,500千,100万美元的工作,因为每个公司都想要
0:34	more leads, they want faster experiments, they want sharper positioning and they want to read	更多的线索,他们想要更快的实验, 他们想要更清晰的定位,他们想要阅读

展开字幕全文（608 条）

序号	英文	中文
1	I think one of the most valuable people in tech over the next 18 to 24 months is going to be	我觉得未来18到24个月 科技最有价值的人之一
2	something called a marketing engineer.	一个叫营销工程师的
3	Now some people call it a forward deployed marketer and	现在有人称它为前方部署的推销员
4	some other people are calling it an AI growth operator.	有人称它为人工智能成长操作员
5	I'm saying call it whatever you want.	我是说随便你怎么说
6	The name is probably going to change but the job won't.	名字可能会改变 但工作不会改变
7	It's the person who can do a whole marketing	是那个能做整个营销的人
8	teamwork with AI agents and I think there's going to be a ton of money to be made in it.	和人工智能特工团队合作 我认为里面会有很多钱
9	I actually think this becomes a 250k, 500k, a million dollar job because every company wants	实际上我觉得这变成了一个250千,500千,100万美元的工作,因为每个公司都想要
10	more leads, they want faster experiments, they want sharper positioning and they want to read	更多的线索,他们想要更快的实验, 他们想要更清晰的定位,他们想要阅读
11	on their customers and they want their marketing to get smarter every week with a smaller team	他们希望他们的市场营销 与一个更小的团队每周变得更聪明
12	than a bigger team.	比一个更大的团队。
13	Whoever can walk in and just build that with AI agents are going to get to name	谁能走进来,只要用人工智能的特工 来制造它,就会被点名
14	their price.	他们的价格。
15	So if you're a marketer this is how you become way more valuable.	如果你是市场营销员,这就是你如何变得更有价值。
16	If you're a founder	如果你是创始人
17	you know this, you don't just want to vibe code something, you want people using your product so	你知道,你不只是想要 感觉代码的东西, 你希望人们使用你的产品,所以
18	you're going to have a huge edge if you can use AI agents to do your marketing for you.	如果你能用人工智能代理做你的营销 就会有巨大的优势
19	By the end	到最后
20	of this episode you're going to know what a marketing engineer actually does, what do they build,	这个剧集你将会知道 一个营销工程师实际上做什么, 他们建造什么,
21	what the tool stack looks like, how to use things like Grokbot and Claude and Codex and Hermes and	工具堆叠是什么样子, 如何使用的东西 像格罗克博特,克劳德, Codex, Hermes和
22	Creative Models, how they all play together within the context of a marketing engineer	创意模特儿,他们如何在一个营销工程师的背景下一起玩
23	and the exact 30-day plan I'd follow to learn from scratch if marketing engineering is interesting	如果营销工程有趣的话 我会从零开始学习30天计划
24	to you.	给你的。
25	Let's get into the episode.	开演插曲.
26	I can't wait to see what you build.	我迫不及待地想看看你所建造的东西。
27	So something I can't stop	所以,我不能停止的东西
28	thinking about is marketing keeps changing and having been a part of multiple cycles,	思考的是市场营销不断改变 并且一直是多个周期的一部分
29	I've started and sold three venture-backed companies.	我创办并出售了三家风险支持公司.
30	One was in the web era, one was in	一个在网络时代,一个在
31	the social era, one was in the mobile era.	社会时代,一个在移动时代。
32	Every time the technology changes the most	每次技术变化最大
33	valuable kind of marketer changes with it.	有价值的营销者 随之而变化。
34	So think about the traditional era of marketing.	所以想一想传统的营销时代.
35	I actually think about it as like the Don Draper era where marketing was about making people care	其实我认为这是像唐·德雷珀时代 市场营销是为了让人们关心
36	through the story, through the psychology, getting your product in front of people on whatever	通过这个故事,通过心理学, 让你的产品在人们面前 无论什么
37	channels existed at the time, things like traditional print media and radio.	当时存在频道,如传统印刷媒体和电台.
38	The best	最厉害的
39	marketers at that time understood what people wanted, what they were insecure about, who they	市场营销者当时明白人们想要什么,他们不安全感,他们是谁
40	were trying to become and how to package a product so the market paid attention.	试图成为 以及如何包装一个产品 所以市场关注。
41	Obviously that skill	很明显,这种技巧
42	matters a lot.	事关重大
43	But then the internet showed up and it created the digital marketer.	但后来互联网出现了,它创造了数字营销商。
44	So it evolved	所以它进化了
45	from traditional to digital.	从传统到数字。
46	Suddenly you had websites, email, SEO, Google.	突然间你有网站,电子邮件,SEO,谷歌。
47	In 2005, I think	在2005年,我认为
48	six, you had Facebook ads, landing pages, pixels.	6,你有Facebook广告,登陆页面,像素。
49	The best marketer became the person who could	最好的推销员成为了能够
50	acquire customers through channels you could actually measure.	通过您可以实际测量的渠道获取客户。
51	And a lot of people didn't	很多人没有
52	know these were new channels.	知道这些都是新渠道。
53	So the best marketers understood funnels, targeting these new channels	因此,最好的营销员 了解漏斗, 瞄准这些新渠道
54	analytics, things like Google Analytics and the very practical question about what happens after	分析、谷歌分析 和关于之后会发生什么的实际问题
55	someone clicks.	有人点击。
56	Then software created loops and then growth hacking became a thing around if I	然后软件创建了循环,然后成长黑客 成为周围的东西,如果我
57	remember correctly 2008, 9, 10, 11.	记住2008年9月10日11点
58	The best growth hacker people were all about activation,	最好的成长黑客 都是关于激活,
59	referrals, onboarding, retention, pricing.	转介、入职、保留、定价。
60	有个叫Dave McClure的人有这个
61	I think it was called the R framework activation and referral.	我认为它被称为R框架激活和推荐。
62	That was the	就是那个
63	symbol of the time of the growth hacker era.	表示成长黑客时代的时代。
64	Basically marketing moved closer to product	基本上市场营销更接近产品
65	because the product itself could become the growth engine.	因为产品本身可以成为增长的引擎.
66	Now we're walking into the marketing	现在我们走进市场
67	engineering era and I feel like not a lot of people have spoken about this.	工学时代,我觉得没有多少人谈到这个问题。
68	That's why I want	这就是我想要的
69	this to be the defacto episode about this whole era.	这是关于整个时代的诽谤剧集。
70	The marketing engineer still needs all that	营销工程师还需要这些
71	old stuff.	旧东西。
72	It still needs customer understanding, judgment, positioning, understanding distribution,	它仍然需要客户的理解,判断,定位,理解分布,
73	taste.	尝起来
74	If anything taste, people talk about this all the time, but taste matters more now than ever	如果有什么味道,人们总是谈论这个, 但味道现在比任何时候都重要
75	because AI is about to make average marketing just unbelievably cheap.	因为AI会让普通营销变得低廉
76	The new part is that the	新的部分是:
77	marketing engineer also builds the system behind the marketing.	营销工程师还构建了营销背后的系统.
78	The marketing engineer is connecting	营销工程师正在连接
79	customer data, reading the results, shipping little landing pages and calculators and then turning raw	客户数据,读取结果,传送少量的登陆页和计算器,然后转生
80	customer signal into content outbound positioning and product ideas.	客户信号输入内容外出定位和产品创意.
81	The way I think about it is	и稱猭琌
82	traditional marketing was about making people care.	传统的营销方式是让人们关心。
83	Digital marketing was acquiring customers	数字营销正在收购客户
84	through measurable new channels.	通过可衡量的新渠道。
85	Growth hacking was about using product and data to build these	增长的黑客黑客 是为了利用产品和数据来构建这些
86	loops and marketing engineering is about using AI agents, data, code and taste to build a marketing	循环和营销工程是使用AI代理,数据,代码和口味来构建营销
87	system that keeps learning.	不断学习的系统。
88	The last phrase is an important one because a marketing system that keeps	最后一个短语很重要,因为有一个营销系统
89	learning is now actually possible in the agentic era.	在代理时代,现在实际上可以学习。
90	Now most companies already have pieces of	现在,大多数公司已经 有一些
91	lying around to their credit.	躺在他们名下
92	They've got tools and dashboards, calls, content calendars, CRM,	他们有工具和仪表板,电话,内容日历,CRM,
93	some SaaS tools.	一些SaaS的工具。
94	The problem is the learning is pretty scattered.	问题在于学习很分散
95	Sales might hear one version of	销售可能听到一种版本的
96	the market, support hears another, product sees the usage and marketing sees what got clicks.	市场,支持听到另一个,产品看到使用,营销看到什么得到了点击。
97	The founder remembers the one customer call that just hit him emotionally that week and just can't	创始人记得那个星期刚打到的客户电话 就是不能
98	get that one customer call out of his or her head.	让一个顾客从他脑子里呼唤出来
99	I know that happens to me.	我知道这发生在我身上。
100	Then everyone walks into the growth meeting with a slightly different version of reality.	然后每个人都走进增长会议 与一个略有不同的现实版本。
101	So the marketing engineer's whole job is actually to pull in these signals into one system and turn	所以营销工程师的全部工作是把这些信号拉进一个系统
102	them into growth.	他们成长了。
103	So the way I define the role is this.	所以我定义这个角色的方法就是这个。
104	A marketing engineer is the person	营销工程师就是那个人
105	who turns market signal into pipeline using AI agents, data, code, taste, and that's really the	用人工智能、数据、代码、品味 将市场信号变成管道
106	job.	任务。
107	I'm going to get super tactical on how you can actually do this soon.	我会得到超级战术 如何你实际上可以做到这一点很快。
108	If I were a founder	如果我是创始人
109	right now, the question I'd be asking myself is who on my team would be building the growth system	现在,我要问自己的问题是,我的团队中谁要建立成长体系?
110	for this company?	这家公司?
111	Now I am a founder myself, so a lot of time I'm doing this myself.	现在我是一个创始人, 所以很多时候我自己做。
112	I just hope	我只是希望你们能...
113	that if you're a founder listening here, either you hire someone or you do it yourself.	如果你是这里的创始人 要么雇人 要么你自己做
114	Because the companies that are going to win in this agentic era are going to learn the market	因为在这个代理时代要赢的公司 要学会市场
115	faster than anyone else, so it's crucial to know.	比任何人都快,所以它的关键是知道。
116	If you see the customer pain earlier,	如果你看到顾客之前的痛苦,
117	you spot the winning language earlier, you're testing more angles using Facebook ads,	你早点发现胜利语言 你用Facebook广告测试更多角度
118	shipping more surfaces, lead magnets, and understand what's working before the competitor	运输更多的表面,铅磁铁, 并了解什么是工作 在竞争者之前
119	even notices things, you have this unfair advantage.	甚至注意到一些事情, 你有这种不公平的优势。
120	So the question I get asked a lot	所以,我被问了很多问题
121	is, okay, but what is the first thing I would build?	是,好吧,但什么是第一件事 我将建造?
122	Okay, I want to become a marketing	好吧,我想成为市场营销
123	engineer.	工程师
124	I want to do more marketing engineering.	我想做更多的营销工程。
125	What do I build first?	我先建什么楼?
126	And the first thing I would	第一件事,我会
127	build is a growth repo.	建设是增长的回波。
128	Yeah, I know it sounds a little bit nerdy, but even if you're non-technical,	是啊,我知道这听起来有点书呆子, 但即使你不是技术,
129	I believe you can do it.	我相信你能做到这一点。
130	So you're going to want to go and create a GitHub repo, or honestly just a	所以,你要去 创建一个GitHub Repo, 或者说实话,只是
131	structured folder.	结构化文件夹。
132	You can call it something like growth OS, and it becomes a place where the	你可以称之为像成长的OS, 它成为一个地方,在那里
133	company's marketing memory is going to live.	公司营销记忆要活下来了
134	The problem it's going to be solving is that most	问题在于
135	people use AI in these random chats.	人们在这种随机聊天时使用AI.
136	So they'll open up a chat GBT or Claude, Gemini, they'll ask	所以他们会打开一个聊天GBT或克劳德,双子座,他们会问
137	for 10 posts, and maybe they'll copy one into a doc that they like, and then the work just disappears.	也许他们会把一个复制成他们喜欢的医生 然后工作就消失了
138	Next week, the AI is starting from scratch again, when what it really needed was the	下周,AI又从头开始, 当时它真正需要的是
139	performance data and the founder's voice and the objection from the sales calls and the language	性能数据和创始人的声音以及销售电话和语言的反对
140	that actually created replies.	这实际上产生了答复。
141	So the growth repo is going to fix that.	因此,增长的回波会解决这个问题。
142	And inside it,	内心深处
143	what we're going to have is a customer truth folder.	我们将会有一个客户 真相文件夹。
144	And that's going to have our sales calls	那将会有我们的销售电话
145	notes or support tickets, maybe some churn notes, interviews, even live product feedback can go in	笔记或支持票,也许一些笔记,访谈,甚至现场产品反馈都可以进去
146	there.	这里
147	So you've got a content engine folder with the founder voice guide, with the winning	所以,你有一个内容引擎文件夹 与创始人 语音指南,与胜利
148	hooks and the scripts and notes on what's performed before.	钩子和剧本和前作的笔记.
149	You've got an outbound engine folder with	你有外出引擎文件夹
150	the ICP, your ideal customer profile, the account research, the trigger events, maybe some approved	比较方案,你理想的客户简介, 账户研究,触发事件,也许一些批准
151	angles could be good to have there.	角度可能不错
152	Even actually band language is good to have as well.	甚至乐队语言也不错。
153	Because AI outbound gets weird fast.	因为AI走出去会变得怪怪的
154	If you let it talk like an overexcited SDR who just discovered	如果你让它说话像一个过度激动的 特别提款权刚刚发现
155	personalization, sometimes bad things can happen.	个性化,有时坏事会发生.
156	So you've got a creative testing folder for ad	所以,你有一个创造性测试文件夹 广告
157	angles and things like landing page tests and hooks and offers and results.	角度和诸如登陆页测试和钩子 以及提议和结果
158	And you've got an	你有一个
159	AI regions folder where you define the jobs your AI workers do.	AI 区域文件夹中您定义您的 AI 工作者的工作 。
160	And that repo is the difference	这回波是不同的
161	between, hey, AI helped me make a thing, and AI is helping the whole company get smarter.	嘿,AI帮助我做了一件事, 而AI正在帮助整个公司变得更聪明。
162	That's	这是
163	how a growth or a marketing engineer is thinking about it.	成长或营销工程师是如何思考的.
164	And then the prompt gets way better.	然后就更及时了
165	So instead of, hey, write me 10 LinkedIn posts, you say, read the customer truth file,	所以,而不是,嘿, 写信给我10链接 在帖子上,你说,阅读客户的真相档案,
166	read the founder voice file, read the last five posts that drove qualified replies,	读取创建者语音文件,读取最后五个驱动合格回复的文章,
167	and draft five new posts around pains buyers that were actually mentioned this week.	并起草五个新的帖子 围绕疼痛买家 本周实际上提到。
168	So it's a	所以这是一个
169	totally different level of output because the agent is now having real context.	完全不同的输出水平 因为代理现在有真实的背景。
170	What tools do	什么工具来着?
171	I need if I want to become a marketing engineer?	我要成为营销工程师吗?
172	Well, I'll tell you some of the most important	好吧,我告诉你一些最重要的
173	ones and how to think about where all the tools fit and your tool stack.	如何思考所有工具的位置和工具堆
174	So Grokbot is new,	格罗克博特是新来的
175	but it's just an incredible product.	但它只是一个令人难以置信的产品。
176	So I think of Grokbot as the growth operating system that	所以我认为Grokbot是生长操作系统
177	lives close to the internet.	住在互联网附近
178	So marketing is a living system.	所以营销是一种活的系统.
179	The marketing is moving.	市场营销在动.
180	Competitors are moving.	竞者动.
181	Culture is changing.	文化正在发生变化。
182	Customers are changing their language.	顾客正在改变他们的语言。
183	Creators are picking up new formats.	创造者正在收集新的格式。
184	Grokbot is especially useful in that world because it is	格鲁克博特在那个世界上特别有用,因为它
185	connected to the X ecosystem.	与X生态系统相连.
186	If I were setting this up as a founder, I'd give it a few clear	如果我装作一个创始人 我会说清楚的
187	lanes.	车道。
188	So I'd say one bot watches competitors and tells me what changed.	所以我说一个机器人看竞争对手 告诉我什么变了
189	One is going to watch	一个要看
190	客户语言横跨X和Reddit.
191	One watches the creators in the niche and finds formats	一个人看创作者在特殊位置 并找到格式
192	worth testing.	值得测试。
193	And one watches ads and landing pages.	还有一个看广告和登陆页
194	Basically, wherever there's a connection	基本上,无论哪里有联系
195	to the internet, Grokbot is going to be extra good there.	在互联网上, Grokbot 会是额外的好在那里。
196	That doesn't mean you can't use	这不代表你不能用
197	Grokbot to do everything.	格罗克博特做一切。
198	You totally can.	你绝对可以。
199	And I think I'm one of those people that say basically	我想我是那种说
200	pick an ecosystem that you like, that you feel comfortable with.	选择一个你喜欢的,你觉得舒服的生态系统。
201	如果Grokbot对你很好
202	just do everything in there as well.	也做点什么吧
203	This is just the way I'm thinking about it.	这正是我的想法。
204	Hope it gets the creative juices flowing.	希望它能让创造力流畅
205	For me, I use Claude and Codex and products like that in	对我来说,我用克劳德和Codex 和这样的产品
206	a different part of the system.	系统的不同部分。
207	So they're going to help me build the repo and generate the landing	所以他们要帮助我建造回波 并生成着陆
208	pages, writing scripts, building the little internal tools that I was talking about, and then	网页,写剧本, 建设小的内部工具,我谈到,然后
209	that repeatable work into something durable.	那可重复的工作 成为持久的东西。
210	I've talked on this channel about Hermes before.	我以前在这个频道上说过赫尔墨斯
211	Hermes-style workflows are still extremely valuable, especially when you want scheduled	Hermes风格的工作流程仍然极有价值,特别是你想安排的时候
212	operations with memory and approval.	有内存和批准的操作。
213	So something like every Monday morning, build me a market brief	所以每周一早上给我做个市场简报
214	or every Friday afternoon, review the experiments.	或者每个星期五下午, 检查实验。
215	Every time a fresh batch of sales calls land,	每次有批新鲜的销量 要求着陆,
216	maybe put it in a folder and then pull the objections and update the positioning file.	也许把它放进文件夹,然后拉 反对并更新定位文件。
217	Then you have creative models.	然后你有创意的模型。
218	They're going to help you move faster on ads, thumbnails,	他们会帮助你更快地在广告,缩略图,
219	mock-ups, and video concepts.	模拟和视频概念
220	There's a bunch of those that exist.	有众生者.
221	这是FAL AI.
222	There's Higgs	还有希格斯
223	field.	字段。
224	There's a bunch of them.	有众生.
225	And local AI matters when the data is particularly sensitive	当地人工智能在数据特别敏感时很重要
226	or there's private customer transcripts or regulated nodes, pricing plans.	或者有私人客户笔录 或规范的节点,定价计划。
227	Basically,	基本上说
228	anything a company would feel weird sending into a cloud tool.	任何公司会觉得怪异 发送到云工具。
229	Also, things that are too expensive	还有,太贵的东西
230	to do into a cloud tool.	做一个云工具。
231	I'm going to do a whole separate episode on local AI, so stay tuned for	我要在本地的AI上 单独做一集 所以请继续听
232	that over the next one or two weeks and subscribe so that comes into your feed.	在接下来的一两周里,订阅 从而进入你的饲料。
233	The tools are going	这些工具正在运行
234	to keep changing, but the workflow is the thing to actually learn.	但工作流程是实际学习的
235	Where it gets really interesting	变得很有趣的地方
236	is when the agent connects to live business data and the tools, obviously, to actually do the work.	即当代理连接到活的商业数据 和工具,很明显, 实际工作。
237	取SSO内容.
238	The beginner version is asking an AI to write a blog post about a keyword.	初学者要求AI写一篇关于关键词的博客文章。
239	A	页:1
240	marketing engineer isn't going to do that.	营销工程师不会这么做的
241	A marketing engineer is going to check Google	一个营销工程师要去检查谷歌
242	Search Console, pulling keyword data from Ahrefs or SEMrush.	搜索控制台,从Ahrefs或SEMrush调取关键词数据.
243	Look inside this CMS to see if it	看里面的CMS,看看有没有
244	already exists.	已经存在。
245	It's going to rank opportunities by volume and by buyer intent, and it's going to	它会按照数量和买家的意向排序机会
246	research what's already ranking, hopefully adding the founder's point of view and draft the post,	研究已经排行榜的内容 希望能增加创始人的观点 并起草文章
247	write the meta title, suggest internal links, and just send the whole thing for approval.	写元标题,建议内部链接, 并发送整个事情批准。
248	That's a pretty big jump, but the agent has a job, the job has inputs, and the inputs come	这是一个相当大的跳跃, 但代理有工作,工作有投入, 投入来了
249	from the business, and the output goes somewhere useful.	从业务, 输出去某个有用的地方。
250	Every agent is going to need a real job	每个探员都需要一份真正的工作
251	spec.	谱.
252	I'd write it out almost like I was hiring a person.	我几乎会把它写出来 就像我雇用一个人。
253	Here's the data source.	以下是数据源.
254	Here's when you	这是当你
255	run it.	运行它。
256	Here's what you filter out.	这是你过滤出来的。
257	Here's the output I expect.	这是我想得到的输出
258	Here's what good looks like.	这里的好样子。
259	Here's what's going to need human approval.	这里需要人类的批准
260	Here's the metric that matters, and here's	这是最重要的指标,这里
261	what you write the result so the system gets smarter next time.	你写的结果 让系统下次更聪明
262	For maybe a competitor,	对于一个竞争者,
263	engager agent, that might be every weekday morning, check these 20 LinkedIn accounts,	接线员 可能是每天早上 检查这20个 在账户中,
264	and pull the people who commented on new posts, enrich them, drop the bad fit leads, and draft	并拉动那些评论新职位的人, 丰富他们, 放下不合适的线索, 并起草
265	10 messages tied to specific posts they engaged with.	10条信息与他们参与的具体职位有关。
266	Then obviously write the results to a file	那么显然把结果写成文件
267	for approval.	供核准。
268	The metric is going to be positive replies from qualified accounts because a marketing	因为市场营销,
269	engineer cares about business results, not activity accounts.	工程师关心的是业务成果,而不是活动账户.
270	Messages sent is activity,	发送的信息是活动,
271	{\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}而营销工程师正在尝试
272	to do is to generate pipeline demand.	这样做就是产生管道需求。
273	You train these agents the same way you train and you hire.	你训练这些特工的方式和你训练和雇用一样
274	You start with small tasks.	你从小任务开始
275	You watch it work.	你看着它的工作。
276	You correct the mistakes.	你纠正了错误
277	You add the correction to	您添加更正到
278	memory because now we have memory, and then you expand the scope as you increase your comfort level.	记忆,因为现在我们有记忆, 然后,你扩大范围 当你提高你的舒适水平。
279	If the outbound agent writes a first line that sounds like fake, for example, you've got to add	如果外出代理写第一行 听起来像假的,例如,你必须添加
280	the rule to the repo, and if the content agent keeps writing these generic intros that sound like	如果内容代理继续写这些听起来像
281	generic AI, you give it three good examples and three bad ones.	通用AI,你给它三个好例子和三个坏例子。
282	If the customer truth agent makes	如果客户的真相代理商
283	a claim with no evidence, we've got a problem here.	没有证据的声称, 我们有一个问题在这里。
284	You've got to add the rule that every insight	你必须附加一条规则 每个洞察力
285	needs a quote or a link or a source.	需要引用或链接或来源。
286	Every correction becomes part of this operating system,	每一个修正都成为这个操作系统的一部分,
287	this growth marketing engineering system, and that's how this whole thing compounds.	这个增长营销工程系统, 这整件事就是如此复杂。
288	Going back to how does a marketing engineer make a million dollars a year or $500,000 a year or	回到一个营销工程师 如何每年赚一百万美元 或每年50万美元
289	$1.5 million a year for their own startup, it's because they're building this and it's so darn	一年150万美元,他们自己的启动, 这是因为他们正在建造这个,它是如此该死的
290	valuable.	有价值
291	Let's actually get into a concrete example so that this gets solidified into your head.	让我们来举个具体的例子 这样你就能明白这一点
292	Imagine a vertical SaaS startup selling software to commercial HVAC contractors.	想象一个垂直的SaaS启动向商业HVAC承包商出售软件.
293	These are companies managing technicians and service calls and maintenance contracts	这些公司管理技术人员和服务电话及维修合同
294	and dispatch.	和调度。
295	It's a real B2B market.	这是一个真正的B2B市场.
296	The buyer has a lot of money, the workflows are messy,	买家有很多钱 工作流程很乱
297	and the language is specific, which is why I wanted to use this example.	语言很具体 所以我想用这个例子
298	The marketing	营销
299	problem for that company is usually a little bit more sharper than, hey, we need some more content.	公司的问题通常比,嘿, 我们需要更多的内容。
300	The real problem that they're facing is usually something like which pain gets the owner to take	他们面临的真正问题 通常是痛苦让主人承受
301	a demo.	一个演示。
302	Maybe it's dispatch chaos or maybe it's late invoices.	可能是发送混乱 也可能是迟到的发票
303	Maybe it's that the owner	也许是老板
304	has no idea which jobs were profitable until the month is over, or maybe it's actually that	也不知道哪个工作能赚钱 直到这个月结束 或者也许其实是
305	the technician finishes a service call, spots a replacement opportunity, and the follow-up	技术员完成一个服务电话, 斑点替换机会,以及后续
306	quote just never gets sent.	引文只是从来没有被发送。
307	That's interesting just because it's really specific.	这很有趣,因为它是非常具体的。
308	When you have	当你有
309	something specific, it's just interesting.	具体的事情,它只是有趣的。
310	My bunny ears go up.	我的兔子耳朵会向上
311	Stop losing, replacing	别输了,换了
312	revenue after every service call is obviously a much sharper angle than run your HVAC business	每次服务电话后的收入 明显比经营HVAC业务要尖锐得多
313	better.	好多了,你还好吧?
314	This is where your marketing engineer is going to earn their keep.	你的营销工程师会在这里挣钱
315	It's going to start	要开始了
316	with the customer true system.	与客户真实系统。
317	The first system is going to be the customer true system.	第一个系统将是真正的客户系统。
318	Every	每个
319	startup says they understand the customer and you talk to five people and they get five different	启动员说他们了解客户,你跟五个人说话 他们得到五个不同的人
320	results.	结果。
321	We talked about that.	我们谈过了
322	The marketing engineer is going to pull those signals into	营销工程师会把这些信号调进去
323	one place.	一个地方。
324	The output is a file called what the market is telling us.md.	产出是一个名为市场告诉我们的文档. Md.
325	I tweeted about this idea	我推特上说这个主意
326	and went viral.	并传播病毒。
327	I'm glad people liked it.	我很高兴人们喜欢它。
328	It's basically a markdown file which updates every	它基本上是一个标记下的文件 每一个更新
329	week depending on how much signal the company is going to have.	取决于公司会有多少信号
330	It's reading the sales calls and	它在读销售电话
331	support tickets and churn notes, even strike movement.	支持罚单和笔记 甚至罢工行动
332	CRM notes is a good one and also	CRM笔记也不错
333	social data, especially if it's more consumery.	社会数据,特别是如果它更消费.
334	Its whole job is to show what's changed.	它的整个工作是显示什么改变了。
335	Maybe	也许
336	the buyers are using a different phrase than they were using a month ago, or maybe the trial users	买家使用的语句与一个月前不同 或者是试验用户
337	keep getting stuck before they invite a teammate.	在他们邀请队友之前 一直被困住
338	You're just going to get some insight and you're	你会得到一些洞察力 而你
339	going to ask the agent to show, quote, snippets, ticket links, event counts.	将要求代理 显示,引用,片段,票链接,事件计数。
340	What you don't want	你不想要的东西
341	is obviously a vague summary, which I've seen a lot of people do this.	显然是一个模糊的总结, 我见过很多人这样做。
342	They just get these summaries	他们只是得到这些摘要
343	and it's pretty vague.	和它相当模糊。
344	In this case, you'd get something like customers want better collaboration.	在这种情况下,你会得到一些像顾客想要更好的合作的东西.
345	You want something way more sharp than that.	你想要比这更尖锐的东西
346	I want the thing that's going to make the business	我要做这个生意
347	harder to lie to.	更难说谎。
348	For the HVAC company, a good memo might be something like,	对HVAC公司来说, 一个很好的备忘录 可能是类似的东西,
349	five sales calls this week mentioned emergency dispatch, but the calls that actually converted	5个销售电话本周提到紧急发送, 但实际上转换的电话
350	all talked about missed follow-up quotes after the tech left.	技术员离开后,他们都说漏了后续报价
351	Just a lot sharper.	更锋利一点
352	The second system is the founder content engine.	第二个系统是创始内容引擎.
353	A lot of companies have	很多公司都拥有
354	great raw material, like the founder has opinions and you've got customer stories,	伟大的原材料,像创始人 有意见,你有客户故事,
355	but you're not really capturing all the stuff.	但你并没有真正捕捉到所有的东西。
356	The marketing engineer could build the loop.	营销工程师可以建立环路.
357	You can record the founder talking to customers.	可以录制创始人与客户交谈.
358	You can pull from podcasts, extract the strongest	你可以从播客中抽取最强的
359	{\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}然后让系统观察什么表演 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}它让人们不停地看
360	because you have this data.	因为你有这个数据。
361	Then you create content out of that.	然后你从中创造内容。
362	对于HVAC公司,
363	imagine something like the loss replacement revenue insight becoming five things.	想象一下损失重置收入 变成五样东西
364	A founder	创始人
365	post about the hidden revenue leak and service businesses, a short video on why contractors	关于隐藏收入泄漏和服务企业的文章,
366	lose money after the first visit, a landing page line that says every completed job	第一次访问后就输了钱 上面写着每个完成的工作
367	should create the next quote, a cold email angle could be good and a simple calculator	应当创建下一个引用, 冷却的电子邮件角度可能很好, 并且是一个简单的计算器
368	that estimates the loss revenue.	估计损失收入。
369	The system here is learning.	这里的系统正在学习。
370	The third system is the outbound	第三个系统是外出
371	signal engine.	信号引擎。
372	Bad outbound usually starts with a spreadsheet full of names, but good outbound	坏出界通常从充满名字的电子表格开始,但好出界
373	starts with timing.	从时间开始。
374	Who just raised money?	谁刚筹到钱?
375	Who's hiring for the exact problem you solve?	到底是谁在雇你?
376	Who	谁
377	posted publicly about a pain point?	公开发布一个疼痛点?
378	Then who fits your ICP and has a real reason to care this week?	那么,谁适合你的比较方案 并有真正的理由 关心这个星期?
379	These people, they've got the pain.	这些人,他们有痛苦。
380	You're selling painkillers, not vitamins, when timing	你卖止痛药,不是维他命 当时机成熟
381	hurts.	伤害。
382	Having an agent watching those signals, researching accounts,	有个特工监视这些信号 调查账户
383	drafting specific angles, and sending to human for approvals, that's the type of thing that for	写出具体的角度, 并发送到人类 批准,这是类型的东西
384	the HVAC company would be awesome.	HVAC公司会很棒的
385	Watching for contractors, hiring dispatchers, or opening new	监视承包商、雇用调度员或开设新的
386	locations, getting bad reviews, and then having the agent actually go and reach out outbound	地点, 得到糟糕的评论, 然后让代理 实际去和联系出去
387	is going to be huge.	这将是巨大的。
388	The fourth is the creative testing engine.	第四是创意测试引擎.
389	Taking one offer and spinning up	接受一个提议,转身
390	20 hooks, 10 ad angles, recording the results, and testing them.	20个钩子,10个广告角度,记录结果,并进行测试.
391	很多人说Facebook
392	ads don't work for me.	广告对我没用
393	Yeah, maybe.	是啊,也许。
394	Or maybe the creative, you're just not testing enough creative	或也许有创意, 你只是测试不够创造性
395	with the right angle.	以正确的角度。
396	A good marketing engineer could create thousands of pieces of creative	一个优秀的营销工程师可以创造出成千上万的创意
397	based on your positioning.	根据你的定位
398	It's basically like having creative becoming this learning system,	这基本上就像有创意 成为这个学习系统,
399	not really a treadmill that you actually have to do.	并不是一个真正的跑步机 你实际上必须做的。
400	You're going to have it on repeat,	你会有它重复,
401	having these agents go and create creative based on just how the world is changing and how that data	让这些特工们去创造创造力 基于世界正在如何变化 以及数据是如何变化
402	is changing too.	也正在改变。
403	Again, another huge insight around, wow, this is a new way of doing marketing,	再一次,另一个巨大的洞察力 围绕,哇, 这是一个新的营销方式,
404	marketing engineer.	营销工程师.
405	The fifth system is AI search visibilities.	第五个系统是AI搜索粘度.
406	There's a billion plus people using	有十亿人使用
407	聊天GPT只问聊天GPT.
408	I'm not talking about Google AI overviews or Gemini or Perplexity	我不是说Google AI的概论 双子座或双子座
409	or Claude.	或者克劳德
410	I just saw Sam Altman said they have a billion users.	我刚刚看到Sam Altman说他们有十亿用户
411	It's insane.	这太疯狂了
412	You've got to think about whether your company is even understandable to those systems and then	你得考虑一下你的公司 是否对这些系统都可以理解 然后
413	having agents actually go pull in that data and actually create content and optimize your website	让代理人员去调取数据 并创造内容和优化您的网站
414	such that you're ranking high there.	让你的排名很高
415	Getting cited by AI is such a huge opportunity and something	被AI引用是一个巨大的机会和东西
416	a marketing engineer is thinking about, of course.	一个营销工程师在想,当然。
417	The sixth system is the growth cockpit.	第六个系统是生长驾驶舱.
418	This is like a weekly view that tells the team what has changed and what to do about it,	这就像每周的风景 告诉球队什么已经改变 和该怎么办,
419	what content has worked, what campaign created real conversations, which objection came up again,	什么内容起作用了,什么运动创造了真正的对话,
420	what test won, how many tests won, what percentage of tests won, what competitors moved,	什么样的测试赢了, 多少测试赢了, 多少比例的测试赢了, 什么竞争者移动,
421	what customer pain is getting louder, and what to test next.	顾客的痛苦越发强烈 接下来要测试什么
422	对于HVAC公司,
423	the cockpit might say something like, hey, this week the lost replacement revenue angle drove	驾驶舱可能说,嘿, 这周丢失的替代收入角度驱动
424	fewer clicks than the dispatch angle, but twice as many demo requests from owners with more than	点击次数比调度角度要少,但显示用户请求的次数要多一倍
425	20 tech.	20个技术
426	That's the kind of memo that if you're an executive, you want to wake up to that.	这就是那种备忘录,如果你是一名执行官,你想唤醒这个.
427	That's super, super valuable.	这是超级,超级有价值的。
428	If you've gotten this far, what are some ideas on how you actually	如果你走得这么远,你有什么想法
429	can make money with marketing engineering?	营销工程能赚钱吗?
430	I think there's a few ways that you can do it.	我认为有几种方法你可以做到这一点。
431	The first is becoming the person inside the company.	第一个是成为公司内部的人。
432	If you're already a marketer or a	如果你已经是推销员或
433	rev ops person, a growth person, a creator, or just honestly like a curious marketing-minded	Rev对人,成长的人,创造者, 或者只是诚实的像一个好奇的营销意识
434	person, this is one of the clearest ways to become way more valuable because this work sits	人,这是最清楚的方法之一 变得更有价值 因为这部作品坐着
435	directly next to revenue.	紧邻收入。
436	All the ideas that we talked about, all the systems that we talked	我们谈论的所有想法, 我们谈论的所有系统
437	about is things around creating pipeline, lifting conversion, cutting wasted spend is huge with	创造管道 提升转换 削减浪费的花费是巨大的
438	things like these marketing agents.	像这些营销代理商
439	You've got this direct line to business value,	你有这条直线 与商业价值,
440	and that's how someone becomes a $500,000 hire because they look at it and they're like, well,	所以有人成了50万的雇工 因为他们看着它,他们喜欢,嗯,
441	if I'm going to save $2 million and I'm going to increase revenue this much and I'm going to	如果我能省下200万 我就能增加这么多收入
442	double the conversion rate, that's a huge, huge, it's a win-win situation.	换算率翻一番,这是巨大的,巨大的,是双赢的局面.
443	Why in the original I said I think that there's going to be people make a million dollars doing	为什么我原话里说,我觉得人们会赚一百万
444	this, and I actually think that's conservative.	这个,我实际上认为这是保守的。
445	I think there will be versions of the best	我想会有最好的版本
446	marketing engineers making millions of dollars a year is because they're going to be just driving	营销工程师每年赚上百万 因为他们只是开车
447	insane amounts of value in the same way that forward deploy engineers are driving insane amounts	与前方部署的工程师一样 疯狂的金额
448	of value for companies right now.	现在对公司的价值。
449	The second way is just do consulting.	第二种方式就是咨询
450	You create an offer,	你创造了一个提议,
451	you embed with a founder-led company, maybe it's 30, 60, 90 days, you build one growth system,	你与一个创始人领导的公司嵌入, 也许这是30,60,90天, 你建立一个增长系统,
452	and then you sell the outcome.	然后卖掉结果
453	Hey, we'll build your customer true system and turn it into weekly	嘿,我们会建立你的客户真实系统 并把它变成每周
454	campaigns, or we'll build your founder content engine, or we'll build your outbound signal	或者我们造你的创始人内容引擎 或者我们造你的外向信号
455	engine.	发动机。
456	Some of these ideas that we talked about, you just embed yourself, you build it,	我们讨论过的一些想法, 你只是嵌入你自己, 你建造它,
457	and you charge $5,000, $10,000, $30,000 a month depending on what you're actually building.	每月收费五千元,一万元,三万元 取决于你实际建造的是什么
458	The third, somewhat less talked about, is productized services.	第三个 -- -- 略少谈 -- -- 是生产服务。
459	You can pick one wedge	你可以选个楔子
460	and then repeat it.	然后复说.
461	For example, outbound signal engines for vertical SaaS, that's what you focus	例如,用于垂直SaaS的外向信号引擎,这就是你聚焦的
462	on, or founder content engine for B2B CEOs, customer truth repos for seed stage startups	B2B CEO的创建内容引擎, 种子阶段启动的客户真实性重置
463	before they hire a full marketing team.	在他们雇佣一个完整的营销团队之前
464	The tighter the wedge, the easier it is to sell,	楔子越紧 越容易卖掉
465	deliver, and repeat, and that's the only thing that you focus on.	提供,并重复, 这是你唯一专注于的事情。
466	That's why it's called	故名为.
467	productized services, because it's not like you're doing services, custom things for everyone.	产品化的服务, 因为这不是你做的服务, 定制的东西给每个人。
468	There's just one thing you do for this one niche, and you charge X amount of dollars for it.	只有一件事你做这个位置, 你收取X的金额。
469	The fourth is software.	第四个是软件。
470	I think the biggest outcomes are going to come from this,	我认为最大的结果 将会从这个,
471	but I do think that I would start with services first.	但我确实认为 我会先从服务开始。
472	You do the work by hand,	你亲手做的
473	you build the same system for five companies, 10 companies, and you notice the pain that repeats,	你为五家公司,十家公司 建立了同样的系统,你注意到 痛苦的重复,
474	and then that's when you turn it into software.	然后当你把它变成软件。
475	That's also how you avoid building something	这也是你如何避免建造的东西
476	that nobody wants.	没有人想要。
477	The fun part is all these ideas actually stack together.	有趣的是所有这些想法实际上都堆在一起。
478	You can start by	你可以从头开始
479	consulting to learn what actually works.	咨询来了解什么是实际可行的。
480	You can notice the same system every client needs,	你可以注意到同样的系统 每一个客户端需要,
481	you productize it, you eventually turn it into software like a set of agents.	你将它生产出来, 你最终把它变成一个软件 像一组代理。
482	If I were doing this tomorrow morning, I would keep the first version almost painfully simple.	如果我明天早上这样做,我就会使第一个版本几乎痛苦地简单化。
483	I would build that growth OS folder, I'd have five of those files, customer truth, founder voice,	我会建立成长OS文件夹, 我会有5个文件, 客户真相,创始人的声音,
484	experiments, agent jobs, and then I would paste 20 real customer notes or call summaries,	实验 代理工作 然后我会粘贴20个真正的客户通知书 或调用摘要
485	and then I would ask the agent to do one job.	然后我会请经纪人做一件事
486	I'd say, tell me what's changed, show me the receipts,	告诉我有什么变化 给我看收据
487	{\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}建议进行一次营销测试 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}这个测试本周 而不是下周
488	from now, and then build one thing from that output for that HVAC company I was talking about.	从现在开始,然后用那个产出 来为我所说的HVAC公司建造一个东西。
489	Maybe it's the loss replacement revenue calculator or something like that.	也许是损失重置收入计算器之类的
490	The first goal is just to	第一个目标是
491	system, can turn this messy market data into one useful action.	系统,可以把这个混乱的市场数据 变成一个有用的行动。
492	If you listen to this and you're	如果你听这个,你是
493	like, wow, being a marketing engineer sounds really cool, I want to go hone my skills in the	就像,哇,作为一个营销工程师 听起来真的很酷, 我想去磨练我的技能在
494	next 30 days to become a marketing engineer, be it as an employee, as a founder, whatever it is,	接下来的30天,成为一个营销工程师, 无论是作为一个雇员,作为一个创始人, 不管是什么,
495	here's the plan that I would run.	我的计划是这样的
496	Week one, I would do an audit.	一周,我会做一个审计。
497	I'd pick one real company,	我会选一个真正的公司,
498	it could be yours or friends, whatever you can get access to.	它可能是你的或朋友, 无论你能得到什么。
499	I would study the website,	我会研究网站,
500	the offer, the ICP, the founder's content, if there is any.	如果有的话,请提供ICP,创始人的内容。
501	Sales calls and support tickets,	销售电话和机票,
502	if you can get them, obviously, and then you output a market map.	如果你能得到它们,很明显, 然后你输出一个市场地图。
503	Who's the customer?	谁是顾客?
504	What	什麽?
505	pain do they describe?	他们描述的是疼痛吗?
506	What words do they use?	他们用什么词?
507	What would you test first?	你要先测试什么?
508	What are they buying	他们买什么?
509	instead of your product or this product?	而不是你的产品还是这个产品?
510	Where does the funnel leak and what would you test	漏斗在哪里漏水 你会测试什么
511	first?	首先吗?
512	Week one is just studying all that stuff.	一周只是研究那些东西
513	Week two is the growth repo.	第二周是增长回波.
514	Create it, add the	创建它,添加
515	folders, and build your first what is the market telling us markdown file.	文件夹,并构建你的第一个 什么是市场告诉我们马克降级文件。
516	You can use whatever	随便用什么
517	tools you like.	你喜欢的工具。
518	可以是Claw,JadGBT,Grokbot,双子座当地模特儿,不管是什么.
519	The tools	工具
520	actually matter less than the workflow here.	和工作流程无关
521	The goal is basically just to turn that scattered	目标基本上就是扭转这种分散状态
522	{\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}在备忘录里写着真实的收据 {\fn黑体\fs22\bord1\shad0\3aHBE\4aH00\fscx67\fscy66\2cHFFFFFF\3cH808080}实际上开始感觉像真正的市场营销
523	engineer.	工程师
524	Week three is your first machine.	第三个星期是你的第一台机器
525	You can pick one system and actually build it.	你可以选择一个系统 并实际建造它。
526	It could be the content engine, the outbound signal engine, a landing page tester.	可以是内容引擎,外出信号引擎,登陆页测试机.
527	Obviously, this is going to vary depending on what the company needs and wants, but just pick one	很明显,这将会因公司需要和需要而有所不同, 但只要选一个
528	because you're going to get better outcome with one.	因为你会得到更好的结果 一个。
529	One working system is going to beat five	一个工作系统会击败五个
530	half-built ones.	半个造的
531	Week four is just all about results.	第四个星期只是关于结果。
532	What changed?	什么变了?
533	You did this thing.	这是你干的
534	Did	已经
535	replies improve?	答复有所改进?
536	Did meetings get booked?	会议安排好了吗?
537	Did any conversion lift?	有没有转机?
538	Did the founder sound sharper?	创始人听起来更锋利吗?
539	Did the founder like the post?	创始人喜欢这篇文章吗?
540	At the end of your month, you should have a case study that sounds	月底,你应该有 案例研究听起来
541	like, I audited this company's growth.	喜欢,我审计了这家公司的成长。
542	We built this customer truth repo.	我们造了这个客户的真相。
543	I found it was like one	我发现它就像一个
544	high-intent pain that they didn't know about.	他们不知道的高意痛
545	I turned it into an outbound signal engine which	我把它变成一个外向信号引擎
546	shipped 75 targeted messages, got nine warm replies, booked three calls.	发送了75条目标信息,得到了9个温暖的答复,预订了3个电话。
547	I documented everything	我记录了一切
548	what I learned.	我学到的
549	Then you're showing a real business result, tangible value.	然后你展现了一个真正的商业成果, 有形的价值。
550	That's how you get	这就是你得到的
551	clients and that's how you become credible.	客户 这就是你如何变得可信。
552	I think the best marketing engineers are going to	我觉得最好的营销工程师会
553	feel like part marketer, part product person, part rev ops, part data analyst, part creator,	感觉像部分营销员,部分产品人, 部分rev操作, 部分数据分析师, 部分创建者,
554	and part engineer.	和部分工程师。
555	They can talk to a customer.	他们可以跟客户说话
556	They can build the workflow that uses that	他们可以建立工作流程 利用它
557	insight.	洞见.
558	They can write the positioning.	他们可以写位置。
559	They can wire the automation.	他们可以给自动化系统打线
560	They can make the landing	他们可以降落
561	page.	页面。
562	They can read the conversion.	他们可以读到转换。
563	They can set the outbound agent.	他们可以派外出特工
564	They know when	他们知道什么时候
565	personalization sounds fake.	个性化听起来是假的。
566	They can use AI to make more.	他们可以使用AI来制造更多.
567	They've got the judgment and taste	他们有判断力和品味
568	to know what should exist in the first place.	来知道应该存在什么
569	The agents are going to be a commodity at some	代理商会成为一些商品
570	point.	点。
571	Your judgment about what to point them to is the moat.	你的判断是,什么是他们指向护城河。
572	That's the job of the marketing	这就是营销工作
573	engineer really.	工程师真的。
574	I think it's going to be one of the most valuable jobs out there.	我想这将是最有价值的工作之一 在那里。
575	If you're a marketer, this is how you become the person your company literally cannot run	如果你是推销员,这就是你如何成为 你公司实际上无法运作的人
576	without.	没有。
577	If you're a founder, this is how you get agents running your marketing for you.	如果你是一个创始人, 这就是你如何让代理 运行你的营销为你。
578	I think there's a real edge that you can have when you're actually using marketing agents	我想当你真正使用营销代理的时候,你有一个真正的优势
579	to actually grow your startup ideas because people are still stuck in the old growth hacker	因为人们仍然被老式的成长黑客所困
580	or even worse, digital marketing era of marketing.	更糟糕的是 营销的数字营销时代
581	I think this window is open right now.	我觉得这窗户现在打开了
582	I think a lot of people haven't built the machine.	我认为很多人还没有建造机器。
583	I wanted to give you the sauce so that you can	我想给你酱汁 这样你就可以
584	internalize it, so you can process it, so you can get your hands dirty around building some	内化它,你可以处理它, 这样你就可以得到你的手脏 周围建造一些
585	of these agents, some of these marketing agents because it's all about increasing your	这些代理商,一些这些营销代理商 因为这一切都是为了增加你的
586	probability of success when it comes to building your own startup.	在构建自己的启动时成功的可能性。
587	I thought that, hey, if you can get a promotion, if you can have more fun being an employee	我想,嘿,如果你能升职, 如果你能更有趣 作为一个员工
588	working within an organization, why not do this?	在组织内工作,为什么不这样做?
589	I hope this has been helpful.	我希望这有帮助。
590	Obviously, I could have gone deeper in so many parts of this episode.	显然,我本可以更深入地了解这集的很多部分。
591	There just wasn't enough	只是还不够
592	time, but do let me know what you want me to go deeper in.	时间,但请告诉我 你要我更深入。
593	Is it the grokbot part?	是杂货店吗?
594	Is it	是吗?
595	the markdown files, skills?	减记文件,技能?
596	You let me know.	你告诉我。
597	I live to serve.	我活着是为了服务。
598	I'm here to just give that	我是来给你的
599	information to you.	信息给你。
600	Hopefully, you enjoy it.	希望你喜欢它。
601	Hopefully, it gets your creative juices flowing.	希望它能让你的创造力流畅
602	If you haven't liked, commented, subscribed at this point, I don't know what you're doing.	如果你不喜欢,评论,订阅 在这一点上,我不知道你在做什么。
603	Hook it up.	钩上它。
604	You're hooking yourself up.	汝当自缚.
605	You're getting more quality content in your feed,	你在你的饲料中得到了更多的质量内容,
606	less slop.	少废话
607	Thank you for giving me your time.	谢谢你给我时间
608	Hope it's been helpful, and I'll see you next time.	希望有帮助 下次见

该视频共有字幕 608 条。解锁更多字幕为会员功能，请移动到 价格