《经济学人》陷入困境的美国快餐业 | 美国人对快餐连锁店的兴
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:02 | Business | 商业 |
| 0:06 | Fast food in a pickle | 泡菜吃快饭 |
| 0:10 | Americans are losing their appetite for quick service chains. | 美国人正在失去对快速服务链的胃口. |
| 0:15 | Is it more difficult to run the world's most valuable fast food chain | 经营世界最珍贵的快餐连锁店 是不是更难呢? |
| 0:20 | or to eat a burger on camera? | 还是在镜头上吃汉堡? |
| 0:22 | Chris Kempchinsky, the boss of McDonald's, seems to struggle with both. | 麦当劳的老板克里斯·肯普琴斯基(Chris Kempchinsky)似乎与两者都有斗争. |
| 0:27 | A video earlier this year of him tentatively nibbling at a new burger | 今年早些时候的一段视频 他暂时在新汉堡店里 |
| 0:31 | called the Big Arch drew widespread mockery. | 被称为"大拱门" 引起了广泛的嘲笑 |
| 0:35 | On August 4th, he unveiled that sales in America, McDonald's biggest market, | 8月4日,他在麦当劳最大的市场美国揭幕 |
| 0:40 | were up by a soggy 0.8% in the second quarter year on year. | 在第二季度的年增长率为0.8%。 |
展开字幕全文（58 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Business | 商业 |
| 2 | Fast food in a pickle | 泡菜吃快饭 |
| 3 | Americans are losing their appetite for quick service chains. | 美国人正在失去对快速服务链的胃口. |
| 4 | Is it more difficult to run the world's most valuable fast food chain | 经营世界最珍贵的快餐连锁店 是不是更难呢? |
| 5 | or to eat a burger on camera? | 还是在镜头上吃汉堡? |
| 6 | Chris Kempchinsky, the boss of McDonald's, seems to struggle with both. | 麦当劳的老板克里斯·肯普琴斯基(Chris Kempchinsky)似乎与两者都有斗争. |
| 7 | A video earlier this year of him tentatively nibbling at a new burger | 今年早些时候的一段视频 他暂时在新汉堡店里 |
| 8 | called the Big Arch drew widespread mockery. | 被称为"大拱门" 引起了广泛的嘲笑 |
| 9 | On August 4th, he unveiled that sales in America, McDonald's biggest market, | 8月4日,他在麦当劳最大的市场美国揭幕 |
| 10 | were up by a soggy 0.8% in the second quarter year on year. | 在第二季度的年增长率为0.8%。 |
| 11 | The company's share price has fallen by 12% this year. | 公司今年股价下跌12%. |
| 12 | In fairness to Mr Kempchinsky, his is not the only chain struggling. | 为了公平对待肯普琴斯基先生 他并不是唯一的挣扎链 |
| 13 | In the first seven months of 2026, | 2026年前7个月, |
| 14 | traffic to quick service restaurants was down by 1.3% from the year before, | 快速服务餐厅的客流量比前一年下降了1.3%, |
| 15 | 数据提供者Placer.ai。 | |
| 16 | Big price increases in recent years have caused consumers to turn to other options. | 近年来价格大幅上涨,导致消费者转向其他选择。 |
| 17 | High petrol prices and a recall of parasite-infected lettuce | 高汽油价格和召回寄生虫感染的生菜 |
| 18 | used by chains such as Taco Bell have not helped lately, nor have shifting diets. | 被诸如Taco Bell等链子使用,最近没有帮助,也没有改变饮食. |
| 19 | To boost sales, chains have turned to value deals and viral gimmicks. | 为了提振销售,连锁店转向了价值交易和病毒交易。 |
| 20 | Neither are working. | 两者都不起作用。 |
| 21 | For years, Americans have complained about the rising cost of groceries. | 多年来,美国人一直抱怨杂货价格上涨. |
| 22 | Their ire might be better directed at fast food restaurants, | 他们的油井可能更适合吃快餐餐厅 |
| 23 | which have increased prices by a cumulative 15 to 20 percentage points | 价格上涨15至20个百分点 |
| 24 | more than grocery stores over the past decade, | 在过去十年里, 不只是杂货店, |
| 25 | points out Gregory Frankfurt of Guggenheim Securities, an investment bank. | 指出投资银行古根海姆证券的格雷戈里·法兰克福. |
| 26 | Low-income Americans, the core customer for most chains, | 低收入美国人,大多数连锁店的核心客户, |
| 27 | have adapted by eating more at home. | 适应了家常便饭 |
| 28 | Convenience stores and supermarkets have also expanded their ready-meal ranges, | 便利店和超市也扩大了现成的餐饮范围, |
| 29 | chomping at the market. | 在市场上摇摆 |
| 30 | More trouble may be on the way as slimming drugs become cheaper. | 随着消瘦药物变得更便宜,更多的麻烦可能还在路上. |
| 31 | One answer has been to offer limited time discounts. | 一个答案是提供有限的时间折扣。 |
| 32 | In mid-2024, McDonald's announced a $5 meal deal. | 2024年中,麦当劳宣布5美元餐饮交易. |
| 33 | This year, a $3 deal followed, yet it has struggled to get the franchisees | 今年,3美元的交易之后, 它一直挣扎着争取特许权 |
| 34 | that run nearly all its locations in America to sign on, | 它几乎运行它在美国的所有地点 签署, |
| 35 | with the chain admitting on its latest earnings call that fewer than 65% have done so. | 连锁店在最新收入中承认,只有不到65%的人这样做。 |
| 36 | Another strategy has been to try to whip up interest online. | 另一项策略是试图在网上引起兴趣。 |
| 37 | In February, Burger King gave out the mobile number of the head of its North American business, | 2月,汉堡王给出了北美业务负责人的手机号码, |
| 38 | inviting people to call or text him with their opinions. | 请人们打电话 或发短信给他 他们的意见。 |
| 39 | A common gripe? | 一个普通的烦恼? |
| 40 | The Whopper's poor structural integrity. | 华伯人结构不健全 |
| 41 | Taco Bell has begun incorporating items designed by fans into its menu, | Taco Bell开始将粉丝设计的物品 纳入其菜单 |
| 42 | such as a California wrap that swaps ground beef for steak and guacamole. | 比如加州的包裹 把地上牛肉换成牛排和瓜果 |
| 43 | Chains such as Burger King have also been dangling collectibles and not just in kids' meals. | 像汉堡王这样的连锁店 也一直在堆积收藏品 不只是在孩子的餐食中 |
| 44 | Such stunts may boost business for a time, | 这种特技可能会刺激生意一段时间, |
| 45 | but they rarely lead to durable growth, says Mr. Frankfort. | Frankfort先生说,它们很少导致持久的增长。 |
| 46 | Eventually, fast food chains may have to make bigger changes. | 最终,快餐连锁店可能必须做出更大的改变. |
| 47 | For some, that will involve shaking up menus. | 对一些人来说,这将涉及摇动菜单。 |
| 48 | McDonald's, for example, is looking to offer more meals based on chicken, | 比如麦当劳想多吃点鸡肉 |
| 49 | which is much cheaper than beef and has experienced a surge in demand | 这比牛肉便宜得多 并且经历了需求猛增 |
| 50 | as health-conscious consumers seek lighter fare. | 由于健康意识的消费者寻求更轻松的票价。 |
| 51 | The Golden Arches is also moving beyond its long-time partnership with Coca-Cola | 金拱门也超越了与可口可乐的长期合作关系 |
| 52 | and testing other beverage options such as Red Bull. | 并测试其他饮料选项,如红牛. |
| 53 | Underperforming chains may be put up for sale. | 业绩不佳的连锁店可能被出售。 |
| 54 | Yum! | 汤! |
| 55 | Brands, owner of KFC and Taco Bell, recently rid itself of Pizza Hut, | 品牌,KFC和Taco Bell的老板, 最近摆脱自己披萨胡特, |
| 56 | which has been in a funk as Americans have gone off the cuisine. | 美军在烹饪时 已经很疯狂了 |
| 57 | There are plenty of options for fast food bosses to chew on. | 快餐店老板有很多选择 |
| 58 | 详情请查阅www.cdc.gov.uk。 |
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