《经济学人》IMAX凭什么又火了？诺兰经济学背后的巨幕密码

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P1	《经济学人》IMAX凭什么又火了？诺兰经济学背后的巨幕密码	5:20

P1 · 《经济学人》IMAX凭什么又火了？诺兰经济学背后的巨幕密码 [B2] p01 原声 (P1)

《经济学人》IMAX凭什么又火了？诺兰经济学背后的巨幕密码 [B2] p01 原声 (P1)

发布于 2026-11-06 · 时长 5:20

字幕摘录

时间	英文	中文
0:03	Business	商业
0:06	Cinema	电影
0:07	IMAX 最大
0:09	The popularity of super-sized screens	超大屏幕的流行程度
0:12	reflects a shift in how audiences think about a trip to the movies.	反映了观众如何思考电影之旅的转变.
0:17	IMAX年近60岁.
0:20	Richard Gelfand, its boss, is in his 70s.	其老板理查德·格尔凡德70多岁.
0:23	In the 32 years since he acquired the super-sized screen business from its Canadian founders,	在他从加拿大创始人那里收购超级大屏幕业务的32年里
0:28	IMAX has been through near-death experiences	IMAX经历了近死的经历
0:30	and the wilderness years of the Covid-19 pandemic.	以及科维德-19大流行的荒野年代

展开字幕全文（76 条）

序号	英文	中文
1	Business	商业
2	Cinema	电影
3	IMAX 最大
4	The popularity of super-sized screens	超大屏幕的流行程度
5	reflects a shift in how audiences think about a trip to the movies.	反映了观众如何思考电影之旅的转变.
6	IMAX年近60岁.
7	Richard Gelfand, its boss, is in his 70s.	其老板理查德·格尔凡德70多岁.
8	In the 32 years since he acquired the super-sized screen business from its Canadian founders,	在他从加拿大创始人那里收购超级大屏幕业务的32年里
9	IMAX has been through near-death experiences	IMAX经历了近死的经历
10	and the wilderness years of the Covid-19 pandemic.	以及科维德-19大流行的荒野年代
11	Then came Nolanomics.	然后是诺兰动画公司
12	First was Oppenheimer, the 2023 tour de force directed by Christopher Nolan.	最初是奥本海默,2023年由克里斯托弗·诺兰执导的巡演.
13	This summer brought The Odyssey, by far the highest grossing film of all time for IMAX.	这个夏天带来了"奥德赛"(The Odyssey),迄今为止是IMAX有史以来最高的毛片.
14	Between June and September, IMAX screens, which make up less than 1% of the global cinema total,	6月至9月,IMAX屏幕占全球影院总数的不到1%,
15	generated 5.8% of worldwide box office revenues.	创造了全球票房收入的5.8%。
16	Mr Gelfand describes the success in Homeric terms.	Gelfand先生用荷马语描述成功
17	I'm now a grandfather, he says.	他说我现在是爷爷了
18	I thought I could enjoy this with my children.	我想我可以和孩子们一起享受
19	I didn't think it would take until my grandchildren to get there.	我没想到要等到我的孙子们到那里。
20	Nolanomics has underpinned a tripling of IMAX's share price over the past three years.	诺兰经济学在过去三年里使IMAX的股价增加了三倍。
21	Analysts expect record earnings when the company unveils its third quarter results next week.	分析员预计公司下周公布第三季度结果时会有记录收入.
22	Yet some on Wall Street fret that it has become a one-hit-maker wonder.	然而华尔街上有些人担心它已经变成了一个一触即发的奇迹。
23	Talk of a potential takeover has played a part in its surging share price.	关于潜在收购的谈论在股价暴涨方面发挥了作用。
24	In an interview with The Economist, Mr Gelfand says he expects IMAX to continue to grow next year,	Gelfand先生在接受《经济学家》的采访时说,他期望IMAX明年继续增长,
25	buoyed by what he hopes will be a wider slate of blockbuster releases	被他所希望的更广阔的块状释放物
26	and a shift in the way audiences approach entertainment.	以及观众对娱乐方式的转变。
27	He points out that interest in IMAX has grown particularly quickly among Gen Z.	他指出,Gen Z对IMAX的兴趣特别迅速增长。
28	Youngsters are overdosing on digital entertainment through their smartphones,	年轻人通过智能手机过度使用数字娱乐
29	but they are also increasingly willing to pay a premium for richly produced communal experiences,	但他们也越来越愿意为丰富的社区经验付出代价,
30	such as a night at an IMAX.	比如在IMAX的晚上。
31	There's just a global craving to be with other people enjoying entertainment together, he says.	他说,全世界都渴望和其他人一起享受娱乐。
32	IMAX is well positioned to cash in on that desire for three reasons.	出于三个原因,IMAX完全有能力兑现这一愿望。
33	The first is brand.	第一个是品牌。
34	Only 41 of its 1,800 screens are the auditorium-sized 70mm variety,	它的1800个屏幕中只有41个是70毫米大小的礼堂品种,
35	projecting physical film twice as wide as the 35mm standard.	投射物理胶片的宽度是35毫米标准的两倍.
36	They have a scarcity value, as well as a visual richness that cinephiles love,	他们有稀缺的价值, 和视觉丰富的焦化哲学爱,
37	helping explain why tickets for The Odyssey on some of these screens sold out a year in advance.	帮助解释为什么奥德赛的门票在一些这些屏幕上提前一年售罄。
38	Even for IMAX's other screens, which rely on digital projection,	甚至对于IMAX的其他屏幕,它们依赖于数字投影,
39	that reputation rubs off, helping to make the visit feel like an experience	名声消逝, 帮助造访感觉像体验
40	rather than just another trip to the cinema.	而不是去电影院
41	That, in turn, results in premium prices, though still far cheaper than a live concert or sports match.	这反过来又导致溢价,尽管远比现场演唱会或体育比赛便宜。
42	IMAX's reputation attracts not just audiences, but filmmakers.	IMAX的名声不仅吸引观众,还吸引电影制作人.
43	Some devotees, such as Mr Nolan, make use of special IMAX cameras, including for the entirety of The Odyssey.	一些奉献者,如诺兰先生,使用特殊的IMAX摄像头,包括整个奥德赛.
44	Less fanatical directors still value the prestige that comes from their films being shown on IMAX screens.	不太狂热的导演仍然重视他们电影在IMAX屏幕上放映所产生的声望.
45	One of the most anticipated movies of next year, Narnia the Magician's Nephew,	明年最期待的电影之一魔术师纳尼亚的侄子,
46	made by Greta Gerwig of Barbie fame,	由芭比名人葛丽塔·格维希制作
47	will run in IMAX theatres before release on Netflix, a streaming platform.	在流媒体平台Netflix发布前,
48	IMAX's second strength is its business model.	IMAX的第二优点是其业务模式.
49	It doesn't own or operate cinemas.	它不拥有或经营电影院.
50	Instead, it sells or leases its projection and sound technology to them, then takes a cut of their revenue.	相反,它出售或租赁其投影和健全的技术给他们,然后削减他们的收入。
51	Studios also pay it to show their films.	演播室也付费播放他们的电影.
52	Its presence is global.	它的存在是全球性的。
53	60% of revenue comes from countries outside North America, including China,	60%的收入来自北美以外的国家,包括中国,
54	with a decent share of production shown in languages other than English.	以英文以外的语文显示的制作比例相当高。
55	Mr Gelfand says that IMAX has deals to increase the number of screens by 500 over the next few years,	Gelfand先生说,IMAX公司在今后几年将屏幕增加500个
56	but it is a slow and fiddly process to kit out a giant cinema near Frankfurt.	但它是一个缓慢而费力的过程包出一个巨大的电影院在法兰克福附近。
57	Mr Gelfand says IMAX had to paint the screen in a hockey arena with a secret formula,	Gelfand先生说IMAX不得不用一种秘密的配方在冰球赛场上画屏幕,
58	fold it and fly it to the venue.	折叠后飞到会场.
59	You can't just snap your fingers and there's an IMAX theatre, he says.	他说,你不能只是扭断手指和有一个IMAX剧院。
60	IMAX's brand and business model reinforce a third strength, barriers to entry.	IMAX的品牌和商业模式强化了第三强,进入壁垒.
61	Alicia Reese of Wedbush,一名经纪人, 说IMAX有一个几年的开始未来的对手,
62	even if they could catch up technologically, it would take time to build credibility with audiences	即使他们能从技术上赶上, 建立与观众的可信度需要时间
63	and filmmakers and match IMAX's global reach.	和电影制作人并匹配IMAX的全球影响力.
64	Still, the competition is heating up.	比赛还是很激烈
65	Disney, an entertainment giant, has recently created an umbrella brand, Infinity Vision,	迪士尼是一个娱乐巨头,最近创建了一个伞形品牌,"无限视野",
66	that it hopes will serve as an alternative to IMAX.	希望它能成为IMAX的替代品。
67	Rather than a new technology, Infinity Vision is a certification program	而不是新技术,无限视野是一个认证方案
68	that will let various other supersized screen brands claim Disney's stamp of approval.	让各种超大银幕品牌都持有迪士尼的认可章
69	It will soon be put to the test.	很快就要试了
70	On December 18th, IMAX and Infinity Vision will go head-to-head,	12月18日,IMAX和"无限视野"将首发.
71	launching Dune Part III and Avengers Doomsday on their respective screen.	在各自的屏幕上发布Dune Part III和复仇者末日。
72	Yet both may well end up benefiting if Doomsday turns into a reprise of the Barbenheimer battle in 2023,	但是如果"末日"变成2023年巴本海默战役的重现这两场战役都有可能受益匪浅
73	which spurred cinema going after a quiet few years.	这刺激了电影在平静几年后。
74	Already, 2026 is shaping up to be the best year for the box office since the pandemic,	2026年已经是大流行以来票房最好的一年了
75	thanks not to larger audiences but higher ticket prices, including for large format showings.	感谢的不是更多的观众,而是更高的票价,包括大型格式的展示.
76	Moviegoers are not IMAXed out yet.	电影人还没有出IMAX。

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