全球第一网红，一边撒钱，一边赚钱，how？
字幕摘录
| 时间 | 英文 | 中文 |
|---|---|---|
| 0:00 | Hello, we are now standing in front of the world's biggest network, Mr. Beast. | 你好,我们现在站在世界最大的网络前,野兽先生。 |
| 0:04 | This is a fake news, but this is true. | 这是一个假消息,但这是事实。 |
| 0:07 | Hello, I am sitting on 5 million dollars in cash. | 你好,我坐在500万美元的现金。 |
| 0:11 | Mr. Beast also says that his investment channel is the most popular channel on YouTube. | 怪兽先生还说,他的投资频道是YouTube上最受欢迎的频道. |
| 0:15 | The average video of every video is about two million. | 每段视频的平均视频约为200万. |
| 0:18 | Every video is made to reach 400,000,000,000 dollars. | 每部视频的制作量都达到40万美元. |
| 0:22 | In addition to YouTube's main account, there is also a game show, | 除了YouTube的主要账号外,还有游戏节目, |
| 0:25 | while the video is waiting for the account, | 视频正在等待账户, |
| 0:26 | and the only fan on the tag account can say that I have created a video game. | 和唯一的粉丝 在标签账户上 可以说我已经创建了一个电子游戏。 |
| 0:30 | But you don't think he is a network. | 但你不认为他是网络 |
展开字幕全文（390 条）
| 序号 | 英文 | 中文 |
|---|---|---|
| 1 | Hello, we are now standing in front of the world's biggest network, Mr. Beast. | 你好,我们现在站在世界最大的网络前,野兽先生。 |
| 2 | This is a fake news, but this is true. | 这是一个假消息,但这是事实。 |
| 3 | Hello, I am sitting on 5 million dollars in cash. | 你好,我坐在500万美元的现金。 |
| 4 | Mr. Beast also says that his investment channel is the most popular channel on YouTube. | 怪兽先生还说,他的投资频道是YouTube上最受欢迎的频道. |
| 5 | The average video of every video is about two million. | 每段视频的平均视频约为200万. |
| 6 | Every video is made to reach 400,000,000,000 dollars. | 每部视频的制作量都达到40万美元. |
| 7 | In addition to YouTube's main account, there is also a game show, | 除了YouTube的主要账号外,还有游戏节目, |
| 8 | while the video is waiting for the account, | 视频正在等待账户, |
| 9 | and the only fan on the tag account can say that I have created a video game. | 和唯一的粉丝 在标签账户上 可以说我已经创建了一个电子游戏。 |
| 10 | But you don't think he is a network. | 但你不认为他是网络 |
| 11 | In fact, he is more powerful than before. | 事实上,他比以前更强大。 |
| 12 | He is very successful, and has a lot of capacity and IP, | 他非常成功, 并且拥有很多的能力和IP, |
| 13 | and has a lot of capital, a lot of capital. | 并且拥有大量的资本,大量的资本. |
| 14 | He said that it is a limited amount. | 他说,数额有限。 |
| 15 | In 2024, the two teams have given him a very large number of people | 2024年,两队给他很多人 |
| 16 | who have a lot of work to do. | 他们有很多工作要做。 |
| 17 | They have broken 44-year-old world records. | 他们打破了44年的世界纪录。 |
| 18 | In business, they have just lost a lot of money, | 在生意上 他们刚刚损失了很多钱 |
| 19 | and they have broken the last billion dollars. | 他们打破了最后的十亿美元。 |
| 20 | I heard that this time, | 我听说这次, |
| 21 | Mr. Beast also took the opportunity to get to the company of Mr. Beast. | 野兽先生还趁机与野兽先生同行. |
| 22 | Today, let's take a look at the secret of the world's first treasure. | 今请观世音第一宝藏秘密. |
| 23 | The place I am now is the little town of Jimmy. | 我现在的地方就是吉米的小城 |
| 24 | It is also the place where he has always lived. | 这也是他一直居住的地方。 |
| 25 | It's called the Greenville, the island of California. | 它被称为格林维尔,加利福尼亚岛. |
| 26 | This place is called the best place to listen to. | 这个地方被称为最好的倾听场所. |
| 27 | It's quiet and quiet and quiet. | 寂静寂静寂静. |
| 28 | I told you that I stayed here for three days. | 我告诉你我在这里呆了三天 |
| 29 | How to say it? | 如何说. |
| 30 | You can really help me earn my job. | 你能帮我找到工作 |
| 31 | Mr. Beast's name is James D. | 野兽先生叫詹姆斯·D |
| 32 | And all of a sudden, he is called Jimmy. | 突然间 他叫吉米 |
| 33 | He was born in 1998. | 他出生于1998年. |
| 34 | He was 27 years old today. | 他今天27岁 |
| 35 | He has seen him for 35 years. | 他见过他35年了 |
| 36 | He has been working for 16 years. | 他已经工作了16年。 |
| 37 | In 2008, when the real estate market crashed, | 2008年,当房地产市场崩溃时, |
| 38 | my parents lost everything. | 我的父母失去了一切。 |
| 39 | We had no money. | 我们没有钱。 |
| 40 | One of my biggest motivations, | 我最大的动机之一, |
| 41 | I just wanted to make enough money to help my mom. | 我只是想赚足够的钱来帮助我妈妈 |
| 42 | Because she was working too jobs. | 因为她工作太忙了 |
| 43 | She had no money. | 她没有钱。 |
| 44 | And so I found out when I was really young, | 所以我发现 当我真的年轻, |
| 45 | 我最喜欢的YouTubes我看, | |
| 46 | talked about how we put a shop to do YouTube full-time. | 谈论了我们如何在YouTube全天工作。 |
| 47 | 11-year-old, 12-year-old me was like, | 11岁,12岁,我就像, |
| 48 | what? | 你说什么? |
| 49 | 你赚钱制作YouTube视频, | |
| 50 | then I started making videos and I fell in love with it. | 然后我开始制作视频 我爱上它。 |
| 51 | At first, it was just a normal little kid, | 一开始,这只是一个正常的孩子, |
| 52 | hiding in the room. | 藏在房间里 |
| 53 | There were a lot of games, | 有很多游戏, |
| 54 | a lot of chat videos, | 很多聊天视频, |
| 55 | six or seven years, | 六、七年, |
| 56 | there were not so many books. | 没有这么多的书。 |
| 57 | Later, I went to a university, | 后来,我上大学 |
| 58 | but you didn't want to go to school. | 但你不想上学 |
| 59 | That was miserable. | 太惨了 |
| 60 | I hate school. | 我讨厌上学 |
| 61 | So I would act like I was going to college, | 所以我会表现得像上大学一样 |
| 62 | but I would just sit in my car and work on videos. | 但我会坐在我的车 工作在视频。 |
| 63 | I had to basically get it where I was making enough | 我不得不基本上得到它 在那里我做够了 |
| 64 | 做YouTube全时。 | |
| 65 | Before my mom found out that I was just | 在我妈妈发现我刚刚 |
| 66 | getting zeroes in every class. | 每个班都有零分 |
| 67 | And I didn't recommend you to do that. | 我没有建议你这么做 |
| 68 | And she is a great American. | 她是一个伟大的美国人。 |
| 69 | So, | 这么说 |
| 70 | you don't listen. | 你不听话。 |
| 71 | It's really just a book. | 这只是一本书。 |
| 72 | In 2017, | 2017年统计, |
| 73 | this sort of video was made | 这种视频是制作的 |
| 74 | in the book, | 在书中, |
| 75 | from 1 to 10 million. | 从100万到1000万 |
| 76 | Five, six. | 五六门. |
| 77 | You can see the video's length. | 可以看到视频长度. |
| 78 | It's 24 hours. | 这是24小时。 |
| 79 | What am I doing with my life? | 我用我的生命来做什么? |
| 80 | You say, | 你说, |
| 81 | if she was only 100 or 1000, | 如果她只有100或1000岁, |
| 82 | everyone would think this guy was so rude. | 大家都觉得这家伙太粗鲁了 |
| 83 | But if she was only 10 million, | 但如果她只有一千万个 |
| 84 | then it became a form of art. | 然后它变成了一种艺术形式。 |
| 85 | This video is also a waste of time. | 这段视频也是浪费时间. |
| 86 | In a few days, it has reached hundreds of times. | 数日内,已达数百次. |
| 87 | The secret of the long-term is to start a variety of strange challenges and situations. | 长期的秘密是开始各种奇怪的挑战和情况. |
| 88 | For example, the most common single. | 例如,最常见的单曲. |
| 89 | There is a wave, a wave, a wave, a wave, a wave. | 有波,有波,有波,有波,无波. |
| 90 | Let's go and see the same thing. | 让我们去看看同样的事情。 |
| 91 | Let's see 10 hours of waiting. | 让我们看看10小时的等待。 |
| 92 | These are very exciting challenges. | 这些都是非常令人振奋的挑战。 |
| 93 | It's the first wave of the first wave. | 初一波罗蜜. |
| 94 | The fans and fans have been looking forward to it. | 球迷和球迷一直期待着. |
| 95 | They also brought it to business. | 他们也把它带来了生意。 |
| 96 | At that time, there was a fake method. | 当时有假法. |
| 97 | I originally wanted to give it 5,000 dollars. | 我原本想给它5000美元。 |
| 98 | I wanted to make a difference. | 我想改变这一切 |
| 99 | But this is the secret. | 但这是秘密 |
| 100 | If you can give me 1,000 dollars, | 如果你能给我1000美元 |
| 101 | I'll give all the money to a wave. | 我会把所有的钱都给波浪 |
| 102 | Then I'll start a video. | 然后开始录影 |
| 103 | Oh, it's so good. | 哦,这是很好的。 |
| 104 | 约一万 dollars. | |
| 105 | He wants to know that he is a very big star. | 他想知道他是个大明星 |
| 106 | He's on the road to the real road. | 师於真道上. |
| 107 | He made this video a sequel. | 他把这段视频拍成了续集. |
| 108 | He also made Mr. B's | 他还让B先生 |
| 109 | a very classic video model. | 一个非常经典的视频模型。 |
| 110 | It's a fake. | 谓假. |
| 111 | Well, people like to see me help other people. | 人们喜欢看我帮助别人 |
| 112 | I can just help people and use the money that generates to help more people. | 我只能帮助人们,利用创造出来的金钱来帮助更多的人. |
| 113 | And it kind of just started that cycle. | 它刚刚开始那个循环。 |
| 114 | It's kind of like in a simple way what I've been doing the last 10 years. | 这有点像一个简单的方式 我在过去10年中所做的。 |
| 115 | I also gave a little gift to my brother. | 我也给哥哥一点小礼物 |
| 116 | I gave it to my father-in-law. | 给岳父. |
| 117 | I gave it to my wife. | 我把它给我的妻子。 |
| 118 | He gave it to me from 1,000 to 2,000, 3,000, 5,000, 10,000. | 他给我的,从1000到2000,3000,5000,10,000。 |
| 119 | Even if you don't give it to me. | 虽不施与. |
| 120 | Is there a logic like, I mean, does it make a difference if you give away 500k versus a million? | 有逻辑吗,我的意思是, 它有什么区别 如果你付出500k对一百万? |
| 121 | Yeah. | 对 |
| 122 | I mean, you definitely are a finance channel. | 我的意思是,你绝对是一个金融渠道。 |
| 123 | You're banking background showing. | 你是银行背景的展示。 |
| 124 | No, that's a good question. | 不,这是一个很好的问题。 |
| 125 | What's fascinating for us is the more money I give away, | 对我们来说 有趣的是 我捐的钱越多 |
| 126 | the more comments I get about how it's fake. | 越多关于它是假的的评论 |
| 127 | So like, if I give a random person on a street 100 grand, | 所以,如果我给一个随机的人 在街道上10万, |
| 128 | people can kind of believe that's real. | 人们可以相信 这是真实的。 |
| 129 | But if I give a random person on a street of a million dollars, | 但是如果我在一条一百万美金的街上 随便给一个人 |
| 130 | it's so much obscene amount of money that people just don't even think it's real. | 如此多的淫秽的钱 以至于人们甚至不认为它是真实的。 |
| 131 | So I actually can't give away too much money because now people just don't think | 所以,我实际上不能放弃太多的钱 因为现在人们只是不认为 |
| 132 | the videos are real anymore. | 视频是真实的。 |
| 133 | They don't believe that creators in my position make this kind of money. | 他们不相信我这个角色的创造者 能赚到这种钱 |
| 134 | So it has to be fake. | 故须假. |
| 135 | So that's one variable. | 所以这是一个变量。 |
| 136 | The other variable is for most people, | 另一个变量是大多数人, |
| 137 | anything over $100,000 in terms of clickability, in terms of people going, | 任何超过10万元的可点击性, 就人们去, |
| 138 | oh my gosh, this is crazy. | 哦,我的上帝,这是疯了。 |
| 139 | It doesn't really change. | 它没有真正改变。 |
| 140 | So whether you give someone on the street or give a contestant | 所以无论你给街上的人 还是选手 |
| 141 | 200 grand or 100 grand, it makes no difference. | 二十万或十万,无异. |
| 142 | So that's something I've noticed a lot. | 我注意到很多事情 |
| 143 | So when your guys is currency, what would that be? | 当你的人是货币,那会是什么? |
| 144 | That's like $700,000. | 这就像70万。 |
| 145 | It's like a delicate balance because you don't want to give away too much | 这就像一个微妙的平衡 因为你不想放弃太多 |
| 146 | where people think it's fake. | 在那里人们认为它是假的。 |
| 147 | There seems to be a threshold where above this threshold, | 似乎有一个阈值,在这个阈值之上, |
| 148 | money just loses its meaning and it's like that. | 钱只是失去了它的意义, 它就是这样。 |
| 149 | But then I also want it to be enough money | 但我也希望它足够钱 |
| 150 | where like if a contestant wins, it materially changes their life. | 就像一个参赛者赢了一样, 它实际上改变了他们的生活。 |
| 151 | I just kind of like weigh all those factors. | 我只是有点喜欢权衡 所有这些因素。 |
| 152 | There is logic behind you to see, okay? | 有逻辑你看到,好吗? |
| 153 | No, I don't just go random number. | 不,我不只是去随机数。 |
| 154 | What was the video that you spend the most? | 你花费最多的视频是什么? |
| 155 | You remember? | 你记得吗? |
| 156 | Or maybe the hardest one? | 还是最难的? |
| 157 | No, no, no. | 不,不,没有。 |
| 158 | I can think of it. | 我能想到这一点。 |
| 159 | What do you think I did when we hit 100 million subscribers? | 你觉得我们打一亿用户时 我做了什么? |
| 160 | Plant trees? | 植物树? |
| 161 | That was 20 million. | 这是2000万。 |
| 162 | When we hit 100 million, I went out and I bought a massive private island. | 当我们一亿美金时,我出去买了个大型的私人岛。 |
| 163 | It bought the island? | 它买下了这个岛? |
| 164 | Yeah, I bought the island and I gave the island to one of my subscribers. | 是的,我买了这个岛, 我把这个岛给了我的一位订户。 |
| 165 | Wow, that's crazy. | 哇,这太疯狂了。 |
| 166 | Exactly. | 没错 |
| 167 | So we got 100 subscribers to celebrate 100 million. | 所以我们有100个用户来庆祝1亿。 |
| 168 | Put them on a private island. | 把它们放在一个私人岛上 |
| 169 | Lastly, the island got a kingdom. | 最后,岛上有一个王国。 |
| 170 | I really do want to come to China and film something there. | 我真的很想来中国拍一些东西 |
| 171 | If you got any cool ideas, we can do that. | 如果你有任何很酷的想法, 我们可以做到这一点。 |
| 172 | Guys, comment down below what we should do in China. | 伙计们,下面评论一下我们应该在中国做什么。 |
| 173 | Something I've really been enjoying is we filmed a video at the pyramids. | 我很喜欢的是 我们在金字塔拍了一段录像 |
| 174 | We just filmed a video at ancient temples in Mexico. | 我们刚刚在墨西哥的古老寺庙拍摄了一段录像。 |
| 175 | And so I don't know if there's any ancient ruins in China. | 故不知中国有无古迹. |
| 176 | I mean, obviously. | 我的意思是,很明显。 |
| 177 | Yeah, yes, of course. | 当然了 |
| 178 | You just need to get the permission. | 你只需要得到许可。 |
| 179 | Yeah, hey, whoever has permission, let me know. | 是啊,嘿,谁有允许, 告诉我。 |
| 180 | I would love to do 100 hours in whatever beautiful ancient ruins you guys have. | 我很想在你们这些美丽的古老废墟里做100小时 |
| 181 | But yeah, honestly, like, being around all you guys | 但是,是的,说实话, 像,在你们周围 |
| 182 | has really maybe want to go to China. | 可能真的想去中国 |
| 183 | My YouTube channel last year lost a ton of money. | 去年我的YouTube频道损失了一大笔钱。 |
| 184 | Oh, really? | 是吗? |
| 185 | Yeah, it does not make money. | 是啊,它不赚钱。 |
| 186 | I mean, we're pouring millions of dollars into every video. | 我是说,我们把数百万美元 投入到每个视频中。 |
| 187 | Like, we spend probably two and a half million dollars on average per video. | 比如,我们可能花费250万美元 每个视频平均。 |
| 188 | Plus, that's not including like the employee costs and everything like that. | 再说了,这还不包括员工的开销之类的 |
| 189 | So I do two videos a month. | 所以我一个月拍两部录像 |
| 190 | If you are an infactor in employees and everything, | 如果你是员工和一切的内幕 |
| 191 | it'd probably be four and a half, five million a video. | 可能是4个半,500万个视频 |
| 192 | Do you evaluate those R.I.? | 你评估过那些R. I. |
| 193 | Well, the big thing is my goal is to make the best content possible. | 嗯,大事情是我的目标 使最好的内容成为可能。 |
| 194 | If you focus on videos, baking videos, people love instead of trying to make money, | 如果你专注于视频,烘烤视频, 人们爱而不是试图赚钱, |
| 195 | then people will keep coming back because they can feel that | 然后人们会继续回来 因为他们能感觉到 |
| 196 | passion for making good videos. | 热衷于制作好视频。 |
| 197 | Ultimately, where we will make money in the future is | 归根结底,我们将来赚钱的地方 |
| 198 | obviously things like festivals and other businesses like that. | 很明显,像节日之类的事 和其他类似的事情 |
| 199 | Not the ad revenue directly on the videos. | 不是广告收入 直接在视频。 |
| 200 | I'm going to get out of here. | 师便出. |
| 201 | On the first breath, the mouth is thin, the tongue is thick, the belly is hard, your heel is thin and chewed | 初呼吸时,口细,舌厚,腹硬,脚跟细而嚼. |
| 202 | The product of the reading skills is very interesting | 阅读技巧的产物非常有趣 |
| 203 | The reading skills can be fully balanced and you can play with it | 阅读能力可以完全平衡,你可以玩它 |
| 204 | Different works are made by hands | 不同的作品是手工制作的 |
| 205 | At the beginning, the reading skill is very reliable | 一开始,阅读技巧很可靠 |
| 206 | And the professional can enjoy it | 专业的也可以享受 |
| 207 | When you want to be in practice with that, the legs are not even open | 你想练习的时候 腿都不开 |
| 208 | When you are in very comfortable position, you can use the fist technique to do it | 当你处于非常舒适的状态, 你可以使用拳术来做到这一点 |
| 209 | And you can work with your head too | 你也可以用头来工作 |
| 210 | How can you master it | 你怎会掌握呢? |
| 211 | His brush is very smooth and smooth. | 他的刷子非常光滑和光滑. |
| 212 | I hope you can do good work, | 我希望你能做得不错 |
| 213 | I hope you can do good work. | 我希望你能干得不错 |
| 214 | The first one in totally treat production | 第一个完全治疗生产 |
| 215 | was at the start of the March, | 在3月初的时候, |
| 216 | and the third was the first one in Delicator, | 第三个是第一个在德利卡特的, |
| 217 | when the first one was the March beginning. | 当第一个是三月开始。 |
| 218 | Its line is described as | 它的行被描述为 |
| 219 | aiming to change the color, | 旨在改变颜色, |
| 220 | and ingredients. | 还有配料 |
| 221 | It is completely cost-effective. | 它完全具有成本效益。 |
| 222 | Many people might simply | 许多人可能只是 |
| 223 | understand | 明白吗 |
| 224 | how it works. | 如何运作. |
| 225 | To be honest, | 说实话, |
| 226 | it is because of its beauty, | 这是因为它的美丽, |
| 227 | its ability to buy and sell for the money, | 它有能力为钱进行买卖, |
| 228 | to travel the earth, | 在大地上旅行, |
| 229 | but you think | 但你觉得 |
| 230 | from watching every episode of it, | 从看它的每一集, |
| 231 | it is a simple installation. | 这是一个简单的装置。 |
| 232 | It is the company that's all about luxury. | 公司才是奢侈品 |
| 233 | I like data a lot. We track all the top performing videos on YouTube, and really just study what does well, because what's interesting about the YouTube algorithm is it really is a good reflection of what people want to watch. | 我喜欢数据 我们追踪YouTube上所有顶级的表演视频, 并且真的只是研究什么做得很好, 因为YouTube算法的有趣之处在于 它真的很好地反映了人们想要看的东西。 |
| 234 | Videos don't just get 10 million views because you're lucky. A video gets 10 million views because a lot of people clicked on it and watched it for a very long percentage. | 视频不只是因为你走运而获得1000万次观看. 一段视频获得了1000万的观看量,因为很多人点击了它,观看的比例非常长. |
| 235 | These videos are a reflection of the kind of content people want, and so you derive a lot of knowledge from just studying all the highest performing videos, and so my whole life I've just always watched every week the top 100 most viewed videos and studie | 这些视频反映了人们想要的内容, 所以你从研究所有最高的表演视频中获得了很多知识, 所以我的一生中,我总是每周观看100个收视率最高的视频, 并研究他们为什么做得好, 你过了足够多年就做到了。 |
| 236 | You start to notice a lot of patterns and commonalities between it, but a lot of people say is when they upload a video and it does bad, the algorithm didn't promote it, the algorithm didn't like this video, and the correct thing to say is like the audien | 你开始注意到它之间的很多规律和共性,但很多人说,当他们上传一段视频,结果不好的时候,算法并没有推广,算法不喜欢这段视频,正确的说法是观众不喜欢这段视频,观众不看,所以没有被推. |
| 237 | And like when you really take an audience first mindset, you just focus on making content, the audience enjoy it. | 就像你真正把观众的心态放在第一位, 你只专注于制作内容,观众喜欢它。 |
| 238 | So on YouTube you have a retention term where you can see the exact second everyone clicks off. | 所以,在YouTube上,你有一个保留词, 在那里你可以看到准确的第二,每个人都点击关闭。 |
| 239 | Anytime there's even a slight dip, why did they click off? That's really at the end of the day all that matters. | 每当有 哪怕一点点, 为什么他们点击关闭? 这才是最重要的 |
| 240 | Like if there's dips in retention, that means people got bored, they didn't want to watch it. | 比如说,如果有保留物, 这意味着人们变得无聊, 他们不想看它。 |
| 241 | Ideally whoever's watching this video finishes the entire video, right? That's what you want. | 最理想的是,谁在看这个视频 完成整个视频,对不对? 这就是你想要的。 |
| 242 | You don't want people to click off, you know. | 你不希望人们点击,你知道的。 |
| 243 | Our second channel is a gaming channel, it's one of the largest gaming channels on YouTube. | 我们的第二频道是一个游戏频道,是YouTube上最大的游戏频道之一. |
| 244 | We have a reaction channel, a charity channel where we just do a lot of philanthropy and help people to need all over the world. | 我们有一个反应频道,一个慈善频道, 在那里我们只是做很多的慈善事业, 帮助人们需要 全世界。 |
| 245 | 在YouTube之外,我们还有世界排名第二的TikTok数, 在Instagram上是6000万。 | |
| 246 | I make a lot of content on the internet. | 我在网上做了很多内容 |
| 247 | At which point do you want it to start maybe, festivals or other businesses besides the videos? | 你想从什么时候开始 电影节或者其他生意? |
| 248 | Probably four years ago. | 也许四年前 |
| 249 | Four years ago. | 四年时. |
| 250 | Yeah, because the videos were getting so big and like it totally kept losing so much money and I needed to make money from some of them. | 是的,因为视频变得如此大 喜欢它完全 不断损失这么多的钱 我需要从其中的一些赚钱。 |
| 251 | So what festivals they really fell in love with trying to ethically source the account and improve that, you know, you don't have to unethically source chocolate. | 所以,什么节日 他们真正爱上 试图从道德来源 账户和改进, 你知道, 你不必不道德的来源巧克力。 |
| 252 | So how does the revenue look like? How much percentage does it make up for the entire music piece? | 收入怎么样? 整个音乐作品能补偿多少百分比? |
| 253 | We will do more in chocolate revenue this year than we will off of, you know, the YouTube channel. | 我们今年的巧克力收入会比YouTube频道多 |
| 254 | Oh really? | 是吗? |
| 255 | 你是指YouTube频道吗? | |
| 256 | Yeah, the adsense, the brand. | 是啊, 广告, 品牌. |
| 257 | If you took all the adsense on the YouTube channel, the revenue of brand deals all of it, like it's way less than festivals. | 如果你拿走了YouTube频道的所有广告, 品牌的收入处理所有, 就像它比节日还少。 |
| 258 | Oh, that's interesting. | 哦,这很有趣。 |
| 259 | Is there a percentage you can give us in terms of how much adsense, how much the brand deals? | 你能给我们一个百分率吗? 说说品牌交易的金额? |
| 260 | Yeah, festivals is probably a dirty math, probably 40% adsense would probably be 10%. | 是啊,节日可能是一个肮脏的数学, 可能40%的附着 可能是10%。 |
| 261 | 10%? | 10%吗? |
| 262 | Yeah, and then brand deals probably another 15%. | 是啊,然后品牌交易 可能另外15%。 |
| 263 | And then we actually sell a lot of toys and then we have view stats and we have luncheon and other stuff. | 然后我们卖了很多玩具, 然后我们有查看数据,还有午餐和其他东西。 |
| 264 | But you know what I think, you said he's like this alone, he has to be like this. | 但你知道我怎么想的 你说他一个人 一定要这样 |
| 265 | He has time to get business. | 他有时间做生意 |
| 266 | Of course, in a way, he's just a circle of people's work, he's just starting to work. | 当然,从某种意义上说,他只是一圈人的工作,他刚刚开始工作. |
| 267 | But he's not enough. | 但他还不够 |
| 268 | He's still with you, a secret weapon. | 他还和你在一起 秘密武器 |
| 269 | As a team girl, you definitely need to give out some, I mean, control over the content. | 作为一个团队女孩,你绝对需要 给出一些,我的意思是,控制的内容。 |
| 270 | Yeah. | 对 |
| 271 | How do you feel comfortable giving away those controls? | 放下那些控制器你感觉如何? |
| 272 | That's a great question. | 问曰. |
| 273 | So in my case, I wasn't very comfortable with it because I, obviously this is my baby, | 所以就我而言,我不太舒服 因为我,很明显这是我的宝贝, |
| 274 | I live and breathe this content. | 我活着,呼吸这个内容。 |
| 275 | So I basically found one of the most driven people I knew. | 所以我基本上找到了我认识的最有驱动力的人之一。 |
| 276 | And I said, live with me, I'm going to teach you everything I know. | 我说,和我住在一起, 我会教你的一切我知道。 |
| 277 | Live with you. | 与汝共生众生. |
| 278 | Yeah, literally 24-7. | 是的,从字面上说24 -7。 |
| 279 | Yeah, he lived with me for two years. | 是的,他和我一起住了两年。 |
| 280 | I was like, I'm going to teach you everything I know. | 我当时想,我要教你所有我知道的 |
| 281 | You're going to be at my hip, you're going to listen to every talk I do. | 你会在我的臀部, 你会听我的每一个谈话。 |
| 282 | And then over time, I'm just going to hand responsibility off to him. | 然后,随着时间的推移,我只是 将责任移交给他。 |
| 283 | Okay. | 摆 |
| 284 | So his name was Tyler. | 所以他的名字是泰勒。 |
| 285 | And so that was one of the first people I really handed things off to was Tyler. | 所以那是我第一个把事情交给泰勒的人 |
| 286 | We worked together like hand in hand for like four years straight. | 我们一起工作了四年 |
| 287 | Four years. | 四年.. |
| 288 | Wow. | 珃 |
| 289 | He's probably coming up on seven years. | 他大概7年就要出来了 |
| 290 | It was just like, I invested a lot into this person with the goal of him eventually replacing | 就像,我为这个人投入了很多钱 他的目标最终取代 |
| 291 | me in terms of writing the videos and it worked. | 就我写视频而言,它成功了 |
| 292 | You could pitch something to Tyler. | 你可以投给泰勒 |
| 293 | You could pitch something to me and like 99% of the time. | 你可以投给我一些东西 大约99%的时间。 |
| 294 | He would say the exact same thing I would do. | 他也会说同样的话 |
| 295 | I almost call it, I mean, this is weird. | 我几乎叫它, 我的意思是,这是奇怪的。 |
| 296 | And most people when I say this are like, whoa, that's kind of a great sentence. | 大多数人当我说这话时, 哇,那句句子挺赞的。 |
| 297 | But it's almost like cloning yourself. | 但它几乎就像克隆自己。 |
| 298 | You just spend an absurd amount of time with someone doing the job you want that person to do | 你只是花大量的时间 与某人做你希望的人做的工作 |
| 299 | until they literally think like you. | 直到他们像你一样思考 |
| 300 | From maybe solo like a teenager in your bedroom. | 可能像少年一样在卧室里独唱 |
| 301 | Yeah. | 对 |
| 302 | To managing 400 employees. | 管理400名员工. |
| 303 | Yeah. | 对 |
| 304 | What's the hiring process? | 雇用过程如何? |
| 305 | Like how did you scale those up? | 比如说你怎么放大的? |
| 306 | Oh, okay. | 哦,还好。 |
| 307 | You want to get in the nitty-gritty. | 你想进监狱 |
| 308 | Well, truthfully, I didn't have a mentor. | 说实话 我没有导师 |
| 309 | I didn't have a father who had like experience and stuff. | 我没有一个父亲 谁有喜欢的经验和东西。 |
| 310 | So for me, from going to teenager to, you know, young 20s trying to hire and scale business, | 对我来说,从青少年到20岁 试图雇佣和拓展生意 |
| 311 | I just messed up a ton. | 我只是搞砸了一个吨。 |
| 312 | Part of why we do so well is we do things unconventionally. | 我们这样做的原因,一部分是非常规的。 |
| 313 | Part of getting 200 million views of videos, you do things that have never been done before. | 获得2亿个视频的观看, 你做以前从未做过的事。 |
| 314 | And when you do something that's never been done before, | 当你做一些从未做过的事时 |
| 315 | there's usually a reason why it's never been done before. | 通常有 原因为什么它从来没有做过之前。 |
| 316 | Yeah. | 对 |
| 317 | It's hard. | 难曰. |
| 318 | It's not easy. | 岂不易哉. |
| 319 | Yeah. | 对 |
| 320 | And so when I first started scaling up, I brought in a lot of people who worked in traditional media | 所以当我开始扩大规模的时候 我带来了很多在传统媒体工作的人 |
| 321 | and like Hollywood and that kind of stuff. | 像好莱坞之类的东西 |
| 322 | They just like wanted to systematize everything. | 他们只想把一切系统化 |
| 323 | And they didn't really understand like YouTube. | 他们并不真正理解YouTube。 |
| 324 | And they tried to bring Hollywood over to YouTube, but it doesn't work that way. | 他们试图把好莱坞带到YouTube, 但效果并非如此。 |
| 325 | You know, there's a reason why people are shifting to watching YouTube away from that kind of stuff. | 你知道,有原因 人们会转向看YouTube 远离这种东西。 |
| 326 | So that would hire a bunch of people, realize they're not the right people, | 所以那会雇用一群人,意识到他们不是合适的人, |
| 327 | have to let them go, which always would break my heart. | 必须让他们走,这总是会伤我的心。 |
| 328 | I had to do that a couple of times throughout my early 20s | 我20多岁的时候 不得不做几次 |
| 329 | until I really figured out the kind of people I want. | 直到我找到我想要的那种人 |
| 330 | But it just took me many years to figure out like what it is I'm looking for. | 但我花了很多年才想明白我在找什么 |
| 331 | What are the personality and traits you're talking about? | 你所说的个性与特征是什么? |
| 332 | Maybe the name of you? | 也许你的名字? |
| 333 | Yeah. | 对 |
| 334 | So coachability is a big one for us because the difficulty of the job is always going up. | 因此,教练能力对我们来说是一个大问题,因为工作的难度总是上升。 |
| 335 | And if like you're not coachable and learning, this is your skill set over time. | 如果你像不 教练和学习, 这是你的技能设置 随着时间的推移。 |
| 336 | This is the difficulty of your job. | 这是你工作的难处 |
| 337 | And eventually the job will grow you. | 最终这份工作会让你成长 |
| 338 | Like ideally people grow with the job and learn. | 像理想的人成长 随着工作并学习。 |
| 339 | So we want people very coachable, very, very obsessive. | 因此,我们希望人们非常有教练力,非常,非常的执着。 |
| 340 | Like ideally whatever role you're doing in my companies, | 就像你在我的公司里扮演的角色一样 |
| 341 | even if you aren't getting paid, you would still do that in your free time. | 即使你没有得到报酬, 你仍然会这样做 在你的空闲时间。 |
| 342 | Like that's how you know someone's very obsessed. | 就像你这样知道某人很着迷 |
| 343 | And that's where you get value out of them even when they're not working | 即使他们不工作,你也会从中获利 |
| 344 | because like when they're not working, they're studying new cameras. | 因为像当他们不工作, 他们在学习新的摄像机。 |
| 345 | They're studying things not because they want to be a better employee, | 他们学习的东西 不是因为他们想成为更好的员工 |
| 346 | but because that's what they love. | 但因为这是他们喜欢的 |
| 347 | It's a little easier now that I'm the biggest YouTube channel in the world. | 我现在是世界上最大的YouTube频道,这有点容易了. |
| 348 | But years ago when you're coming on, it's kind of scary to bet your whole future on a YouTube channel. | 但几年前,当你要上台的时候, 在YouTube频道上打赌你的未来是有点可怕。 |
| 349 | You know what I mean? | 你知道我的意思吗? |
| 350 | It's like you really have to have strong conviction that like this is going to work out | 感觉你一定要有坚定的信念 相信这样会成功 |
| 351 | and like you believe in what we're doing. | 就像你相信我们在做的事 |
| 352 | One of the worst things you can do is you invest years into an employee, | 你最坏的一件事是 投资几年给员工 |
| 353 | and then they quit, right? | 然后他们辞职,对不对? |
| 354 | Because then you got to train a new employee. | 因为那样你就得训练新员工 |
| 355 | So I really want someone who sees it as a career. | 所以我真的很希望有人能把它看作事业。 |
| 356 | Someone who's going to be here for a long time. | 某甲将长安. |
| 357 | Very hardworking, very high agency. | 非常勤奋,非常高官 |
| 358 | Like I hate having to tell people to do things. | 就像我讨厌告诉别人做事一样 |
| 359 | I want them to just do it because they know. | 我希望他们这样做 因为他们知道。 |
| 360 | Right? Like they're obviously people who kind of just shy away | 对吧? 就像他们很明显是 那种只是害羞的人 |
| 361 | and know how to kind of dodge responsibilities | 并懂得如何逃避责任 |
| 362 | and then there's people who jump up. | 然后有人跳起来。 |
| 363 | No excuses, people who take extreme accountability. | 没有借口, 接受极端问责的人。 |
| 364 | If you're in charge of something, | 如果你负责的东西, |
| 365 | and then you hire someone to like work on part of it, | 然后你雇人 喜欢工作的一部分, |
| 366 | don't just delegate the tasks to them and then check in a week later. | 别把任务交给他们 一周后再查 |
| 367 | Check in every single day with the contractor | 每天与承包商联系 |
| 368 | and make sure they're hitting progress and blah, blah, blah. | 确定他们正在进步,等等 |
| 369 | And they all kind of sum up to like extreme ownership, | 他们都喜欢极端所有权, |
| 370 | see the value and coachable. | 见价值与可导. |
| 371 | I would much rather have someone with a bunch of personality traits | 我宁愿有个个性特质很强的人 |
| 372 | and hardworking skills and wants to be here for 10 years and train them | 和勤奋的技巧 并想在这里待十年 并训练他们 |
| 373 | than have someone who comes in the door with a lot of knowledge | 或有学问渊博的人进门, |
| 374 | on holding a camera, writing a video, whatever, | 拿着相机,写一个视频,随便, |
| 375 | but doesn't have the personality traits we need. | 但没有我们需要的个性特征 |
| 376 | Because like three years from now, I can train that first person up | 因为三年后 我可以训练第一人 |
| 377 | and they'll be infinitely better than the person who came in with knowledge. | 他们将会比那些有知识的人更优秀 |
| 378 | Does that make sense? | 这有道理吗? |
| 379 | If you go back to maybe 10 years ago, | 如果你回到十年前的话 |
| 380 | anything you would do differently? | 你愿意做别的事吗? |
| 381 | I'd buy Bitcoin. | 我会买比特币。 |
| 382 | If we film a video in China, | 如果我们在中国拍摄一段视频 |
| 383 | comment down below if she should come stop by. | 下注,如果她应该过来。 |
| 384 | Don't dump me next to her cheetah. | 别把我丢在她的猎豹旁边 |
| 385 | I'm gonna put her in a circle with a cheetah. | 我要把她和猎豹放在一个圆圈里 |
| 386 | Oh my goodness. | 天呐 |
| 387 | If this video gets 10 million likes, | 如果这视频有1000万个喜欢 |
| 388 | there you go. | 给 |
| 389 | It's not gonna give them anything. | 它不会给他们任何东西。 |
| 390 | If it does, then they really don't like it. | 如果有,那么他们真的不喜欢它。 |
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